TRENDS
5
trends for market research Coming from a background in marketing and market research, Sue Cardwell now looks after customer data and insight at Fidelity Life Assurance Limited. “5 trends” is her regular contribution to InterVIEW. Sue helped relaunch InterVIEW in 2011, but is now happy to have handed the magazine on to fresh talent. She loves to hear your comments - tell her what you think with a tweet.
By Sue Cardwell
lnked.in/suec @tuesdaysue 12
InterVIEW October 2016
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Bleeding veggie
Cyclists,
burgers
represent!
Vegetarianism has come a long way since the peace-love-and-mungbeans era, thanks to campaigns like #MeatfreeMondays helping people to reduce their meat consumption rather than making it an all-or-nothing choice.
Technofood: can a perfectly beefy veggie burger win over
Amsterdam is appointing a bike mayor - and exporting the concept worldwide. The bike mayor is the go-between for authorities and ordinary cyclists. Candidates can nominate themselves with a short video, and the mayor is then selected by a combination of public vote and expert jury.
carnivores?
The birth of the city-fixer: cyclists represent!
For those of us who’d like to cut back but can’t imagine a burger minus beef, good news! Technology is transforming meatfree meals once more - enter the bleeding veggie burger. It tastes like beef, it “bleeds” like beef, it’s getting lots of attention and investment, and it’s already available - if only in one restaurant in New York for now. Can a perfectly beefy veggie burger win over meat addicts?
Giving cyclists an official mouthpiece - albeit without executive powers - is an intriguing concept that we can imagine being used in other contexts. The Atlantic describes it as “the birth of an interesting new category of city-fixer: a quasi-official who both lobbies for a particular group and manages this group’s relations with the city and public.”