Blog4: Mrkt360.com
How Marketing has Changed in the Last 10 Years
As technology advances and the internet is getting more and more integrated into our daily lives, the effectiveness of traditional marketing is also changing as well. Marketers and companies need to learn how to move quickly and constantly adapt to new technologies and innovations in order to create a voice for themselves in an often-oversaturated market. It is more important than ever for local businesses to have strong social media marketing tactics and the most effective yet affordable SEO Canada has to offer. These are the biggest changes we have seen in marketing in the past 10 years:
Bombarding No Longer Works With the increasing use of the internet, consumers are becoming more accustomed to getting the information they want instantaneously. Therefore, their attention spans are becoming much shorter. Businesses can no longer bombard potential customers with broad messages to get their attention. With the endless amount of content on the internet, it is now more difficult than ever to gain the attention of your consumers. Companies now need to generate content that their potential customers are looking for, and to capture their attention in a less intrusive way. It is the marketers job to figure out how to speak to the customer’s emotions. The number of impacts, which is the number of times a potential customer saw an advertisement, hugely determines the customers’ knowledge for the brand.