6 ways to boost sales of your e commerce store

Page 1

Blog: Mrkt360.com

6 WAYS TO BOOST SALES OF YOUR E-COMMERCE STORE The internet has allowed many small independent businesses to open up their own e-commerce stores. Demand for online shopping has been rapidly growing according to Statistics Canada in 2014, $136 billion worth of goods and services were sold over the internet. 76% of Canadians shopped online in 2015, Canada Post says. WOAH! This a staggering amount of money and a majority of the country that was shopping online. For those of you out there that are launching/managing e-commerce stores, it’s a good time to be in the business. It’s important to remember that there are many ways to make sure that you are getting the most use of your dollars and increase sales to your store. This post features six of my top tips for maximising e-commerce sales and includes good practice examples from some of the most successful e-commerce sites.

1. PAID TRAFFIC Paid traffic can be one of the top ways to generate sales for your ecommerce store. Many people have not seen returns from their paid traffic efforts. However, if done properly, paid traffic can be quite affordable and generate you a lot of sales. Most often people are making mistakes when running their campaigns. The most important point here is to test your campaign with small budgets. This is especially important if you know nothing about online advertising. We recommend spending with a small budget of about $50 a day on different campaign and increase as you see results. If one campaign isn’t working, it’s okay! No need to stress. You can just create another campaign and continue testing until you see the results you are looking for. In order for your advertisement to be really effective, you need to have an understanding of your customer. Creating a buyer’s persona is a place to start if you don’t have a customer profile. Here is an example of how to create a buyers persona’s.

2. FACEBOOK AD’S Once you have a strong idea about your buyer, you can start to look at Facebook advertising. Facebook Ads are extremely versatile and there are many different variations you can use to solve a whole host of business problems like increasing website visitors and collecting leads. We will go over


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
6 ways to boost sales of your e commerce store by Mrkt360 Inc - Issuu