Good Example

I found this box of gallon plastic bags in my kitchen and it drew my attention almost immediately. Specifically the text and the color combination. The coordination of the red on top of the white background aids the text in popping off the box in order to draw in the eyes of customers at the stores, which is an excellent advertising technique that no one thinks of as an advertisement. The usage of the sans serif font, which I believe looks most similar to Helvetica, provides the most efficient legibility due to the lack of stress and serifs, as well as having a set width and an equal stroke size in every character. The same font families are also included so the product does not appear to be chaotic in any way. Different techniques such as text color and uppercase versus lowercase is used in order to put an emphasis on different items on the box.

This is the back of a van for a local cleaning and restoration company that I passed on Nine Mile. While the main font is very similar to the last with being a sans serif font, the fonts on the information have an added stroke to try to add a 3d bevel effect, but it ends up just becoming blurry to read. The leading between the green lines of text could also be increased so it doesn’t appear to be all crammed in. The company name could also benefit from being centered so the “r” is not cut off in the middle of the doors. While the green and blue colors go very well together, as they are adjacent on the color wheel, the blue symbol on the green in the logo is confusing, as it kind of looks like a paint splatter, and I am not entirely sure as what it is actually supposed to be