Las Vegas Enforcers Brand Development | Thesis Project

In a city known for its vices, the Las Vegas Enforcers aim to change the narrative of what action is in Las Vegas, Nevada. The team is composed of a group of bold, gritty, and fearless men that face off against the dastardly teams of the ECHL. By embodying the winning spirit of the community, the Las Vegas Enforcers emerge as glacial heroes. Las Vegas Enforcers will turn any situation into an opportunity for victory and invite you to join the team by becoming a part of something larger than yourself!

Brand Story

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Brand IdentIty

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Brand applIcatIonS

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BRAND STORY

The Las Vegas Enforcers is an organization is based in Las Vegas, Nevada, and is part of the East Coast Hockey League as a mid-level professional ice hockey team. Formerly known as the Las Vegas Wranglers, the organization held the record for the most wins in the ECHL history. However, the organization’s low attendance figures ultimately dismantled the team. Investors have chosen to revive the organization as the Las Vegas Enforcers to “return the ice to the desert.”

Las Vegas Enforcers is the only mid-level professional ice hockey team out of Las Vegas, Nevada that provides a platform to build belonging, excitement, and novelty to lively fans and adventurous tourists through events that promote a positive influence on the Las Vegas community.

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We are AVENGING, BOLD, & MOTIVATIONAL!

Brand Archetype: HERO

The hero archetype often presents itself in the form of a leader and can usually be seen manifested in athletes, political figures, and branches of the military. It is frequently represented in companies that possess strong social obligations. At our core, we exist to help people and provide guidance on how to develop strength and discipline.

The Las Vegas Enforcers should use a voice that inspires and motivates, reflecting their commitment to EXCELLENCE!

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The organization is represented by images that portray the players as superheroes. Related images include the pace of the game of ice hockey by showing players, competing teams, and dynamic poses. The target audience is represented boosting the morale of their team. The players should be bold, strong, and firm emphasizing the ferocious Las Vegas Enforcers!

photography

Images may contain a dialogue box to describe the narrative of the photograph!

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color palette

Colors chosen for the Las Vegas Enforcers emerged from the famous “Welcome to Las Vegas” sign. The color scheme consists of the primary colors, red, yellow, and blue. Additionally, most superheroes use a primary color scheme. The most iconic characters are the red, the blue, and accents of yellow.

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SECONDARY PRIMARY

Blue is the symbol of trust. We invite you to be a part of something larger than yourself!

Red often symbolizes dynamism. Feel the rush and immense energy as the Las Vegas Enforcers showcase their supernatural skills!

Yellow is the symbol of fun and energy. Come watch an intense sporting spectacle that will leave you at the edge of your seats!

HEADING Interstate Black

The Las Vegas Enforcers uses 3 typefaces. The heading should always use ALL CAPS. Case for the subheading may be interchanged between ALL CAPS and Small Caps. The body may use regular case, Small Caps, or ALL CAPS depending on the situation.

THIS IS MORE IMPORTANT THAN THIS

THIS IS LESS IMPORTANT THAN THIS typography

“The

SUBHEADING Noteworthy Bold Body

Regular

Interstate

“THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG; the quick brown fox jumps over the lazy dog.” 1234567890 “The quick brown fox jumps over The lazy dog; the quick brown fox jumps over the lazy dog.”

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quick brown fox jumps over The lazy dog; the quick brown fox jumps over the lazy dog.”

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This is an example of how to use the body text. This is an example of how To use The body TexT. THIS IS AN EXAMPLE OF HOW TO USE THE BODY TEXT.

BRAND IDENTITY

There are 3 versions of the Las Vegas Enforcers Logo.

The primary logo (1) is the word-mark; It should be used in most cases for brand recognition.

The secondary logos are the “Big Bang” (2) and Target Badge (3).

The “Big Bang” logo should always be used for dynamic media content such as videos and animations.

The badge logo is to be worn by employees and affiliates of the brand.

Big Boom (4) is the mascot of the brand, based off the hand-painted aerial bombs of WW2.

10 1 2 3 4 heroIcSymBolS

At minimum, each logo must be able to fit comfortably within a 1.5 inch square.

Clear space for the logos should be .25 inch perimeter around the logo.

Do NOT shrink below 1.4 in for traditional media.

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logo SpecIfIcatIonS

logo do notS

Only use official color palette!

No squishing! Do not remove parts of logo!

Do NOT alter logo!

All parts of logo must be visible!

NO drop shadows!

These are the only color-combinations that should be used for each logo for legibility.

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Brand Applications

The Las Vegas Enforcers should use a voice that inspires and motivates, reflecting their commitment to excellence. Their visual style should be comic book-inspired, with bright colors, bold graphics, and dynamic poses. This will create a sense of excitement and energy around the team, appealing to fans of all ages.

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SocIal medIa applIcatIonS

The Las Vegas Enforcers should use a heroic voice and tone in all of their media assets, including their website, social media pages, and merchandise.

By using an aspirational tone and comic book-inspired visual style, the Las Vegas Enforcers can create a brand identity that is both exciting and inspiring. This will help to attract new fans and keep existing fans engaged.