BRAND STORY

The Las Vegas Enforcers is an organization is based in Las Vegas, Nevada, and is part of the East Coast Hockey League as a mid-level professional ice hockey team. Formerly known as the Las Vegas Wranglers, the organization held the record for the most wins in the ECHL history. However, the organization’s low attendance figures ultimately dismantled the team. Investors have chosen to revive the organization as the Las Vegas Enforcers to “return the ice to the desert.”

Las Vegas Enforcers is the only mid-level professional ice hockey team out of Las Vegas, Nevada that provides a platform to build belonging, excitement, and novelty to lively fans and adventurous tourists through events that promote a positive influence on the Las Vegas community.

We are AVENGING, BOLD, & MOTIVATIONAL!

Brand Archetype: HERO

The hero archetype often presents itself in the form of a leader and can usually be seen manifested in athletes, political figures, and branches of the military. It is frequently represented in companies that possess strong social obligations. At our core, we exist to help people and provide guidance on how to develop strength and discipline.

The Las Vegas Enforcers should use a voice that inspires and motivates, reflecting their commitment to EXCELLENCE!

The organization is represented by images that portray the players as superheroes. Related images include the pace of the game of ice hockey by showing players, competing teams, and dynamic poses. The target audience is represented boosting the morale of their team. The players should be bold, strong, and firm emphasizing the ferocious Las Vegas Enforcers!

Images may contain a dialogue box to describe the narrative of the photograph!