Portfolio

by Marcin Potoczny

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This portfolio is a representation of my best work.

It contains materials from identity, packaging, creative layouts and fine art designs. Every project has been created with passion to serve its purpose and convey the message.

Enjoy the time going through my portfolio.

by Marcin Potoczny

Statement

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My style is simple and clean but effective, rich in content, and meaningful. Each of my projects start out the same: just an empty canvas with unlimited potential. Each element and move is considered carefully and placed properly to create an impressive work.

by Marcin Potoczny

My goal is to provide a personalized product and build long lasting relationships. My business allows me to take each project, fully explore it, thoroughly study it, and deliver one of a kind product that goes beyond my clients expectations.

Packaging / Label Designs

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Packaging / Label Design / Logo

Milk

This packaging was created to showcase the pure white color of the milk. Clear bottle was used for premium and transparency effect. This design is sophisticated yet clean and simple.

The patterns that wrap around the entire bottle have modern and unique appearance. The purpose is to direct users to the origin of the milk by topographic map.

Milk

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Packaging / Label Design / Logo

Nature

Nature is an organic company specialized in sun-dried fruits such as bananas, kiwi, mango and cranberry.

The design of packaging is very clean and minimal to emphasize the fruit alone but also elevate the appearance of premium feel. See-through design was to showcase the fruit and its bright colors which invites and attracts potential buyers.

Nature

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Packaging / Label Design / Logo

White Mountain

White Mountain is a wine company based in California, named after one of the tallest mountains in the state. The outline of the mountain was placed on the bottle as well as the packaging. This gives a very clean and expensive look while keeping simplicity as the key factor.

Branding

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Branding / Stationary design / Promotional items

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Branding / Stationary / Promotional items

Invest America Realty

Invest America Realty is a local company that buys and sells expensive properties throughout the Las Vegas Valley.

An upscale design has been produced to reflect their targeted clients. Gold foil stamping on the black paper was the main choice. The organic design of the icon together with the gold foil creates a sophisticated and luxury feeling. This package includes stationary design with website visuals.

Invest America Realty

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Branding / Stationary / Promotional items

Soar

Holy Spirit Children’s Ministry: “Soar”, needed a complete new logo and visuals. This approach was very simple yet complex. The icon has two individual elements: dove and flame of fire integrated in the dove’s wing. They both represent Holy Spirit. The leaning position is inviting but at the same time soaring which can be a representation of a dove coming down from heaven.

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Branding / Stationary / Promotional items

Reset to Impact

This concept was created for a Polish clothing company named: Reset to Impact. The basic idea behind the name was to forget what you know about winter (reset your mind) and wear this clothing to impact your life (warm and comfortable). It is mainly aimed at winter outdoor active life style; winters that are cold and harsh. The logo, brochure and visuals are represented by a strong and commanding design.

Reset to Impact

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Branding / Stationary / Promotional items

Big Sal’s Tickled Ribs & BBQ

“Big Sal’s” design was created for a future, local BBQ food truck. It is a straightforward illustration of a pig sliced by the name that is incorporated inside. It clearly communicates with the audience what this food truck is offering: ribs and BBQ. The tag line was created to break the usual wording and make it more appealing.

Big Sal’s Tickled Ribs & BBQ

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Logo collection

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Identity / Marks Collection of logo designs.

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Identity / Marks

Logo collection

Collection of logo designs.

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Creative Layout

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Creative Layout / Cover Design Magazines and books

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Creative Layout / Cover design

Minimalism

This book was created to showcase the minimal approach in every art industry, from graphic design, architecture and photography. The use of white space has a significant meaning in design history. It gives the audience space to breath and appreciate the art itself. Every page and spread has a clean and minimal design yet dynamic enough to create an interest.

Minimalism

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Creative Layout / Cover design

CAR Magazine

Concept for CAR magazine. This design has a couple of spreads that includes an article about a particular car.

Diagonal lines and shapes give this magazine a sense of movement or speed if you will, which is appropriate for this type of article. Color pallet is unified with the images to keep a perfect balance. The use of white space have a significant effect on readers such as providing enough room to rest the eye and a break from going to another page.

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Creative Layout / Cover design

Portfolio book

Portfolio book for a local artist specializing in oil painting on canvas or wood panels. This book was designed to showcase the artist’s work and amazing talent. Through the minimal design the artwork can be presented at its best. Only a small description of the art piece was placed on each page, no distracting elements attached.

Portfolio book

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Portfolio book

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Poster Design

Poster Design

A collection of posters designed for various occasions: / The Squeaky Roller Studio / Collaboration with local artist Piotr Potoczny. Promotional poster for a linocut studio. / Unbridled / Eight College of Southern Nevada Cheyenne Campuses Design Exhibition, held at the Art Square in Las Vegas Nevada / SpiritYouAll / poster designed for Bobby McFerrin concert - The Smiths Center, Las Vegas Nevada. / MiraiGrafika / 16th Bi-Annual Portfolio Design Exhibition - Neon Museum, Las Vegas Nevada

Poster Design

Poster Design

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Poster Design

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Poster Design

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Illustration / Custom Lettering

Illustration / Custom Lettering

Hand and digital custom typography illustration. Using nature and mechanical elements for inspiration. Organic forms mixed with modern approach.

Illustration / Custom Lettering Hand and Digital

Illustration / Custom Lettering

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Photography

Photography

In my photographs I seek to venture into a world that yet does not exist. With the intentional camera movement I create new relationships between what is ordinary. A world full of rich textures and colors, blending together in a new way, like paint on canvas.

Photography / Abstract Street, Texture

Photography

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Photography

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Photography

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Photography

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Thank You

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