Minnesota Physician 2016 Media Kit

2016

Media Kit 2812 East 26th Street Minneapolis, MN 55406 P: 612.728.8600 F: 612.728.8601 mppub.com

Advertising Rates

Effective January 2016

Color included in cost.

About Minnesota Physician Publishing Established in 1986, Minnesota Physician Publishing is a respected source for industry-leading information in the fields of health care policy, medical business, and human resource management. We publish Minnesota Physician, a monthly medical business journal; Minnesota Health Care News, a guide to consumer information; MedFax, a weekly newsletter covering the health care industry; Employee Benefits Planner, a quarterly journal of human resources management; and an annual Medical Services Directory.

We also host the Minnesota Health Care Roundtable, a semiannual conference devoted to the evolution of health care policy.

AD SIZE

1 INSERTION

6X (PER AD)

12X (PER AD)

Full page

$4387

$3988

$3688

2

/3 page

$4069

$3702

$3518

½ page

$2967

$2710

$2487

1

/3 page

$2758

$2522

$2304

¼ page

$1764

$1560

$1375

Back cover

$4960

$4460

$4075

Guaranteed & Special Position Minnesota Physician retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.

Ad Submission Email your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to production. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint.

Materials not submitted camera-ready are subject to production charges.

Please use these photo specifications for inside pages from our printer: • Color photos should be saved as CMYK (not RGB) • Scan resolution = 300 dpi • Total ink limit (C+M+Y+K) = 230% • Black ink limit = 70%

Contact

• Press Dot Gain = Approx 25%

Advertising 612.728.8600 or info@mppub.com

• Minimum dot value (highlights) = 7% Anything less will not hold ink

Mailing & Street address 2812 East 26th Street, Minneapolis, MN 55406 Billing Phone: 612.728.8600 Fax: 612.728.8601 Website mppub.com

• Maximum dot value (shadows) = 70% Anything more will saturate to solid

Payment terms/billing information • All rates listed are net.

• A 3% discount may be taken from any invoice paid within 10 days.

• A finance charge of 18% per annum will be charged on past-due invoices.

• Non-camera-ready advertising materials will incur production charges on an individual basis.

• Payment is due within 30 days of invoice date.

• Interest, collection agency fees and/or reasonable legal fees shall be due as incurred if applicable to unpaid advertising invoices.

Print Ad Sizes

¼ page full page

½ page

Advertising Conditions

/ page

1 3

½ page

Width

Height

Width

Height

Full page

8.5"

11.625"

½ page horiz.

8.5"

5.25"

Trim size

9.5"

12.625"

½ page vert.

4"

10.875"

13.125"

1

/3 page

4"

7.75"

¼ page

4"

5.25"

Full-page bleed

10"

• The publisher is not responsible for any damage resulting from the content or errors in the content of any advertisement.

• If the publisher is at fault for any advertisement appearing incorrectly, the limit of that liability shall be to publish such advertisement correctly in the next issue.

• Advertisers are held responsible for all invoices billed to advertising agencies that default on payment.

Reprints • A great way to leverage press coverage of your organization • An ideal supplement to your marketing/advertising program • Perfect for educational handouts at seminars and conferences • An outstanding complement to your public relations campaign • Color or Black & White • Reprints are usually letter size and printed on both sides Reprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $150/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies.

Quantity

Color

Price

100

Black & White

$300

500

Black & White

$500

1000

Black & White

$725

Read-only pdf file

With reprint order

$125

No reprint order

$250

2-color

$300 extra

4-color process

$450 extra

Minimum order is 100 copies Local delivery $35

• The publisher reserves the right to refuse any advertisement.

• Unearned frequency discounts and cancellation penalties related to advertising agreement termination are charged back to the advertisers.

• Advertising cancellations after the 25th of the month preceding publication are not possible and will be billed.

• All ads must be bordered.

Online Advertising Advertising is available on the Minnesota Physician Publishing website. Any ad placed in the publication can be loaded onto the Marketplace section for 10% of the ad cost. This e-ad will link to the home page of the advertiser. Visit our site at mppub.com.

Circulation Minnesota Physician is mailed to every physician licensed to practice in, and living in, Minnesota. We publish 17,000 copies each month. We closely monitor licensing data from the Minnesota Board of Medical Practice to maintain accurate and timely circulation. In addition to physicians, hospital and clinic administrators also receive the publication. We provide our advertisers the most extensive medical business mailing list in the state. Included on this business list are the CEOs and administrative executives from every major health-care delivery organization in Minnesota. Annual subscriptions are available for $48.

Editorial Profile Minnesota Physician is an independent, controlled circulation, medical journal with a monthly circulation of 17,000 copies. We publish reports on the business of medicine and are not affiliated with any national, state or county medical society or association. This independence allows us the unique opportunity to present sensitive topics from a candid and unbiased perspective.

Demographics Advertising in Minnesota Physician produces results! We offer effective penetration into a desirable and difficult-to-reach readership. Minnesota Physician is supported 100% by advertising; state, county, specialty society or association dues do not fund any portion of our operation. Therefore, Minnesota Physician must be a successful marketing tool, and our advertisers report outstanding results. Through use of top-quality graphics and meaningful editorial content, we provide an environment where your ad is seen and read with enthusiasm. If any portion of your business comes from physicians or their working environments, advertising in Minnesota Physician is your most cost-effective marketing strategy. Here are some demographics from the Minnesota Department of Health’s Geographic Distribution of Minnesota Physicians report of 2013.

Female

Female

30 0

50

30

45-55 32%

Male under 35 68% Male

Female

55-65 20%Female

Male

65-over 7% Female 65-over 7%

under 35 93%

90

150

120

0

150

0

(55-66)

(35-44)

55-65 20%

Male

120

23.7%

28.9%

Female 45-55 32% Female

under 35 80%

7

Female 35-44 43% Female

under 35 68%

Male under20 35 93%

7.5%

35-44 43%

Male under 35 57% Male

under 35 80%

90 60

Female under 35 55% Female

under 35 57%

Female

60

under 35 55%

Male under 35 45% Male

over 55 17%

Age (total percentage)

Female

65 .4% -ov er

under 35 45%

over 55 17%

under 55 51%

0

Male

Female

under 55 51%

Age and gender (total percentage) Age and gender (total percentage)

Under 35

Each issue contains several regular departments: Capsules (news briefs), Medicus (people), Interview, and a Special Focus. There are regular reports on many other recurring Aggregate data topics (under such age as ethics, research 55 and over age 55) and Aggregate data policy. Our editorial calendar is (under age 55 and over age 55) attached. Minnesota Physician is written by physicians Male for physicians.

Male 55 49% over 55 83% Ourunder editorial board is inMale constant Male underwith 55 49%local, regional over 55 83% contact and national experts in untiring dedication to providing the most outstanding possible content.

40

20

60 40

80 60

32.6%

(45-55)

100 80

100

18%

Southeast

Northeast

Central

54%

9%

6%

13%

Twin Cities

54%

Southeast

Northeast

3%

Central

2% 4% Northwest2% 10%

Minnesota Population by Region, 2010 6% 9% 13% Minnesota Population by Region, 2010

Northwest

10%

All Generalists

3%

2%

3%

30

60

Southwest2%

8%

Southwest

8%

un

over 55 17%

un

0

50

48% eneralists

0

4%

Twin Cities

4%

Female

under 55 51%

cialists

0

3% 6%

Female

All Subspecialists

5%

6%

All Generalists All Subspecialists

4%

All Subspecialists

5%

All Generalists

10

All Generalists All Subspecialists

13%

All Subspecialists

10

All Generalists

13%

un

All Generalists All Subspecialists

18%

All Subspecialists

20

over 55 83%

un

All Generalists

20

Male

under 55 49%

All Generalists All Subspecialists

All Generalists

30

un

Male

All Subspecialists

30

All Generalists All Subspecialists

40

Aggregate data (under age 55 and over age 55)

Regional Distribution (General versus Subspecialty) Regional Distribution (General versus Subspecialty)

All Subspecialists

40

48% All Generalists All Subspecialists

50

All Generalists

48%

90

120

150

0

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Mission Statement Minnesota Physician is dedicated to providing a useful and outstanding publication. We publish health care news and business research for the medical profession. We have a controlled circulation of 17,000 monthly copies, reaching every physician licensed to practice in the state of Minnesota. Minnesota Physician fills two critical and distinct needs. First, it provides unique and relevant editorial material. It focuses on the business and competitive activities of hospitals, group or private practices and the medical industry. It stimulates communication within the health care industry and creates a forum for increased internal awareness. Second, it provides a highly supportive environment for advertising.

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• Health Care Architecture & Design Honor Roll publishes in the June issue.

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• Minnesota Health Care Roundtable reports publish in the January and July issues.

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It offers a cost-effective opportunity to reach physicians with an advertising message. It is supported entirely through advertising and is not associated with any national, state or county medical society or association, or any third party payer or pharmaceutical company. Within a medical community recognized as a global leader, we are a trusted and vital source of business information.

We maintain the highest level of professional commitment to providing our readers and advertisers with a useful and outstanding publication.

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Minnesota Physician Issue Published

2016 editorial calendar minnesota physician January

February

March

April

Editorial assigned by

9/9/15

10/7/15

11/5/15

12/3/15

editorial due by

11/4/15

12/2/15

12/30/15

1/28/16

Pediatrics

Emergency Medicine

Medical Ethics

Ophthalmology

Working with Non-Physician Health Care Providers

Outcomes-Driven Reimbursement

Electronic Health Records

12/30/15

1/29/16

2/26/16

3/28/16

1/8/16

2/5/16

3/7/16

4/4/16

May

June

July

August

12/30/

2/4/16

3/4/16

4/8/16

2/25/16

4/1/16

4/28/16

6/3/16

Women’s Health

Rheumatology

Urology

Oncology

Coordinating Physician/Pharmacy Communication

Health Care Architecture Honor Roll Highlights from April Conference

Minnesota’s 100 Influential Health Care Leaders

Ad Space Reservation

5/2/16

5/30/16

6/27/16

8/1/16

Ad Materials Due

5/9/16

6/6/16

7/7/16

8/8/16

September

October

November

December

Editorial assigned by

5/6/16

6/3/16

7/8/16

8/5/16

editorial due by

7/1/16

7/29/16

9/2/16

9/30/16

Hospice Care

Transplant Surgery

Cardiology

Neurology

Behavioral Health

Public Health

Rural Health

Senior and Long-Term Care

8/29/16

9/26/16

10/31/16

11/23/16

9/2/16

10/3/16

11/7/16

12/5/16

Professional update

Special Focus Highlights from November Conference Ad Space Reservation Ad Materials Due

Editorial assigned by editorial due by

Professional update

Special Focus

Professional update Special Focus Ad Space Reservation Ad Materials Due

Dates and topics are subject to change.

2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com

Connecting your advertising to your market

Vo l u m e x x V i i i, N o. 4 J u l y 2 014

Physician leadership

Providing businesses that need to reach physicians with a cost-effective solution for 30 years.

There are more questions than answers

By Lyle Swenso n, MD

T

here are profoun d changes occurri our state, and ng in in our country , that will affect physicia ns and their for many years. profession It physicians would seems logical to assume that ship for guidanc look toward physician leadere on how to shape successfully and respond to these changes .

What are the changes that periencing, and physicians are exhow 10 changes N o .these i i , have xxV the l u m e on?

Voprofessi affected Economic realities declinin r y 2 014 —primarily J a n u ga paymen ts and uncerta future paymen ts from governm inty regarding and adminis ent program trative/r s— the last few decades egulatory burdens over shift in our professi have produced a dramat ic on, from a primari pendent-practic ly indee employment-base model to an overwhelmingly d model. This new realities shift has created and indepen dent physicia responded to ns have these realities by: • Forming alliance s with hospita or accountable l systems care organiz Newspaper ations Medical Business • Forming larger The I nde p endent groups in order a patient base to secure

Developing policy for telemedicin e New regulation

• Solidifying their bargain ing power • Transitioning to a direct pay or concierge type of practice • Continuing to practice as they always

Session or “unsession”?

s and guidelines

By Jon Thoma s, MD, MBA

T

elemedicine is the practice of medicine using communication electronic s, information technology, or other means between a physician in one location and a patient in another location intervening health , with or without an care provide ically involves r. It typsecure videoco ing, or store-an nferencd-forward technol ogy to

Physician leadersh

ip to page 12

Anything can happen

provide or support health care delivery JD, by replicating

By H. Theodore Grindal, the interaction tional encount of a tradier in person, and Nate Mussell, JD between a provider and a patient. General telemedicine ly, session is not telephone convers an audio-only, he 2014 Minnesota legislative 25. Even-year messaging conversation, email/instant gets underway on Feb. shorter— ation, or fax. traditionally are sessions long—and most often just a few months Developing bill for capital policy for telemedi often center on the bonding cine to page 10 although even-year investment projects, in trend this sessions have often bucked biennial budget for recent years. The state’s in the 2013 session, FY2014–15 was passed likely to pass a small but the Legislature is to address any prosupplementa l budget The upcoming jected surplus or shortfall. in which every member November elections, ves and the of the House of Representati o . 7will prompt I, N ballot, V I Ithe will XbeX on governor Vo l u m e on a few key accomlegislatorsbtoe focus r 2 014 O c t o and try to adjourn quickly so plishments districts and start they can return to their campaigning.

State address last During his State of the deemed the upcomyear, Gov. Mark Dayton and he is urging ing session the “unsession,” on repealing unnecthe Legislature to focus the November budget essary laws. However, the inevitable polforecast, combined with year, make the iticking during an election rather unlikely. prospect of an “unsession”

Created as a marketing vehicle, our original research and editorial content is required industry reading. There is no more cost-effective method of communicating with doctors in Minnesota than placing advertising in Minnesota Physician.

T

Session or “unsession”?

17,000 monthly physician readers— by far the most widely circulated journal in the state—every physician licensed to practice plus hospital and clinic administrators.

•

High-quality print production values with a heat set format and outstanding color reproduction.

•

Influences and enhances referrals, both professional and patient.

•

Written by doctors for doctors—all original commentary with the highest standards of journalistic integrity and a keen emphasis on provider advocacy.

•

Advertising reaches a demanding, hard-to-reach readership that understands your support of their forum for professional communication.

•

Independent business-focused content—not affiliated with any state, county, specialty society or association. Provides unbiased coverage of sensitive issues without a mission of maintaining membership.

•

to page 12

The evolution of concussion Psychiatriticons Mild traumatic brain

injury in the 21st century

By Ronald Tarrel, DO

has been recognized (mTBI), or concussion, ild traumatic brain injury history. The physical civilization throughout in ancient scripand documented in every on the walls of caves, effects of mTBI are documented injury to page 10 text.

Mild traumatic brain tures, and in historical

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consulta n re for child and free t, convenien e Practical, for primary car es resourc MBA , , LSW, Archbold lich

By Todd a Vuke and Lind

of child shor tage (CAPs) des, the hiatr ists or deca scent psyc mental and adole ed r specializ lted in the and othe has resu titioners whelming health prac meeting the over all of munities challenge s in com s include health need need e mental Thes escountry. like depr over the illnesses d disorders; g chronic managin other moo disorders, ety, and ing acute sion, anxi of a level and treat the ing rise to to triag tdality, that y. The CAP shor like suici genc iding ic emer en of prov psychiatr the burd care clishifted primary age has to ed ill-equipp health care mental whom feel ic illnesses many of ns, hiatr psyc nicia complex ents with to manage office appointm brief g durin ort.

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2812 East 26th Street, Minneapolis, MN 55406 | 612.728.8600 | 612.728.8601 fax | www.mppub.com