Volume XXVll, No. 1
April 2013
The Independent Medical Business Newspaper
Collaborating with patients Shared decision-making in palliative care By Jan Schuerman, MBA, and Claire Neely, MD
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arsing the distinctions between public health, population health, and community health is like analyzing the differences of narcissus, daffodils, and jonquils. It can be done, but who cares, other than a few academics and journal editors? But for those purists and the curious, public health and population health
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By Edward P. Ehlinger, MD, MSPH
CULTIVATING to page 10
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The intersection of public health and medical care
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Cultivating health
(like narcissus and daffodils) are different names for the same thing. And just as jonquils are a species of narcissus, community health is a species of public health. Public health focuses on the overall physical, mental, and social well-being of a population whether or not that population is part of a geographic community. Using public health principles and approaches as its foundation, community health focuses on the health status of people within a defined geographical area. In reality, everyone is part of a larger community (country or state) that is made up of a mosaic of smaller communities. And everyone is a member of various communi-
hared decision-making, the collaboration between patients and providers to ensure optimum outcomes, is becoming more prevalent in today’s health care environment. Research shows that acknowledging a patient’s preferences improves patient outcomes, lowers costs, and improves a patient’s experience. A new Collaborative Conversation model developed by the Institute for Clinical Systems Improvement (ICSI) and piloted in a variety of settings is making integration of shared decision-making into everyday care easier and more effective for both providers and patients. Shared decision-making has been defined as “a process in which patients and providers collaborate to ensure that the patient is wellinformed, clarify all acceptable options and choose a SPECIAL FOCUS: course of care consistent with patient values COMMUNITY and preferences and CAREGIVERS the best available medPage 26 ical evidence.” PATIENTS to page 12