Wallonia Export Investment Agency - Strategy and action plan

WALLONIA EXPORT-INVESTMENT AGENCY

Strategy and Action Plan

FUNCTIONAL STRUCTURE FOREIGN INVESTOR

Government + Board of Directors

1.Promotion

2. Prospection

Actions/ Events

Commercial support to companies

Marketing & Communication Area project managers + Communication

Management and commercial follow-up

Support actions Brochures/documentation

3. Reception

Production internal / external

Partnerships

Local administrations Local Development Agencies Consultants Social partners Universities …

ESTABLISHMENT + DEVELOPEMENT

OUR ADDED-VALUE SEEK AND IDENTIFY INVESTORS ABROAD

PROSPECT AND ATTRACT

ASSISTANCE IN SETTING UP BUSINESS

FOLLOW UP WITH THE CUSTOMER, CUSTOMER SUPPORT

Networks, key influencers, partnerships

Information, networking, Business development

Letter of interest, simulations, procedures, meetings

After-sales service

A WIDE RANGE OF SERVICES

LEGAL AND TAX ASSISTANC E

INFORMATION (WALLONIA SPECIFIC SECTOR, …)

SITE SELECTION

ASSISTANCE TO HIRING STAFF

FINANCIAL PLAN GUIDANCE IN INVESTMENT PROGRAMS

REGIONAL COORDINATORS

Banks

FOREM FOREM (public (public employment employment servcies) servcies)

Federal Federal public public services services

Social Social partners partners

Universities Universities

Local Local investment investment agencies agencies

Chambers Chambers of of commerce commerce

UWE UWE –– Wallonia Wallonia Union Union of of Enterprises Enterprises

AWEX, AWEX, WBI, WBI, MEWE MEWE

Real Real Estate Estate Agencies Agencies

Economic Economic Development Development Agencies Agencies

Clusters Clusters

Regional Regional administrations administrations

Embassies

Federations Federations and industries industries and

Consultants Consultants

MARKET APPROACH STRUCTURE PROSPECTION

PROMOTION

   

Promotion follow-up Networking Individual contacts Targeted prospection product introduction  Mass prospection

   

Road Shows Conferences Contacts Web – social networks  Interviews  Marketing supports  (e-)mailings

ACTIONS

Site selection Local development agencies, real estate agency

Market studies Wallonia Export – Investment Agency & Local development agencies

Facilitator Wallonia Export – Investment Agency & partners

After-sales service Wallonia Export – Investment Agency & partners

WALLONIA EXPORT-INVESTMENT AGENCY Namur Office Park Avenue des Dessus de Lives, 6 B-5101 NAMUR – LOYERS BELGIUM

(T) 0032 81 33 28 50 (F) 0032 81 33 28 69 welcome@investinwallonia.be www.investinwallonia.be