Mozhgan Sabzehparvar - Architecture

Name: Phone Number

Mozhgan Sabzehparvar

+989384710512 mozhganspr.72@gmail.com

Education

Email: 2016-2019 - Science and culture University

CGPA: 17.54/20 (+A)

M.Sc in Interior-Architecture

Thesis: The role of interior architecture in branding with the focus on interior furniture

2014-2016 - Azad Hashtgerd Universtity

CGPA: 18.27/20 (+A)

Thesis: Designing the Iranian cultural center

B.Sc in Applied science of architecture

2011-2014 - Azad Qazvin Universtity College diploma in architecture

Research Interests

Housing Design

Social justice and equity

Architecture and Psychology

Work Experiences

2021-Present

2020 - 2022

2020-2021 2014 - 2016

Publications

Interior design and human behavior

Interior design and social sustainability

Visual aesthetic design

Rasuli,M, Alipour,S. Montazeri,M. Dehghani,Z. Torabi,H. Broumandi,N. Jafarnezhad,M. Sabzehparvar, Mozhgan. (2022)‘Design thinking, a platform for pragmatics of educational equipment. an approach to the educational productivity of primary schoolchilderen”. Journal of design thinking (to be submit-

Investigating the architecture and performance of traditional Iranian baths during the Qajar period.

Examining the ergonomics factor of a house living room with the focus of furniture, lighting and, Function

Analysis of the beddington zero energy development (bedzed) a sustainable interior project.

Assessing the architecture and showcases decoration of Tehran’s Abgine Museum.

Designing the installation system for the National bank interior.

Academic Design Projects

An apartment interior design (18.5/20)

Cultural center design: 19/20

Contemporary arts museum: 20/20

Cafeteria Booth design in Chaharsho mall: 19/20

Interiro decoration design using waste material: 19/20 Retail design of Channel brand: 19.25/20

Honors & Awards

Ranked in the top 5% among the master classmates (CGPA: 17.54/20)

Designing apartment plans based on municipality regulations

Architect Freelancer Teaching (Online and In-Person) (Part time job)

Designed the apartments and houses interior plans as an assistance

Edited the apartments layouts in Omran Andish office as an intern

Masoud, Ehsan. Sabzehparvar, Mozhgan. (2023). “ Behind the scenes of Iran’s middle-class houses: how does the middle class of Iran think about the interior decoration of their house? Journal of interior design. (in prep)

Sabzehparvar, Mozhgan Montazeri, Mohammad.etla (2022). “ The Role of Product’sdoes the middle Aesthetic Criteria in Customer Behavior (A Mini-systematic Review)” Journal of consumer marketing. (under rewiew)

Sadeghi Naeini, Hassan. Sabzehparvar, Mozhgan etla (2022).“ The Communication Between Visual Aesthetic Criteria of Product with User Experience and Social Sustainability: A Study of Street Furniture. International Conference on Street Furniture Design. Netherlands Amsterdam.

Sabzehparvar Mozhgan Parsa, Arami.etla (2020). “Sustainable tourism development does the middle strategies based on an integrated combination of behavioral design and sustainability principles. Journal of Specialized scientific quarterly of tourism research and sustainable. development. Volume:6 | Issue:6 (57).

Top score for bachelor’s thesis: 19/20 (A )

Top score for master’s thesis: 19.5/20 (A )contest

Language Score

IELTS: Overall 6.5

Listening 7 Speaking 7 writing 6 Reading 6.5

Software Skills

3DsMax AutoCad

Academic Research Projects Hobbies & Interest Travel

Vray Photoshop

Lumion M. office

Waching movies Reading books listening to podcasts Swimming

Dubai (Expo2020) Singapore Russia Turkey

- Interior Architectural design III - Hot and dry climate

The interior design of brand stores is very important. Because with an attractive interior design that can convey the brand identity to the customer, not only can people be encouraged to visit the physical space of the store, but also the chances of selling products will increase. In this project, a store is designed to display Chanel brand products. In the design process, it has tried to use the symbols of this brand, such as the pattern of the Chanel bags, to make the decoration of the store distinctive and unique for this brand, and to represent the Chanel brand symbol to the customer. AutoCAD software has been used for plan and section design, 3D Max and Vray software for modeling and rendering, and Photoshop has been used for post-production.

Site Residential Commercial Vegetation Government Accessibility

The site is located in Iran,

This plan represents Tehran map and the region

This is the District number one of Tehran

This picture shows the location of the site in the area and the neighborhood of the surrounding buildings so that the height of the building can comprehend with the surrounding buildings.

Car access

People access

The opposite diagram shows the shadowing and the direction of the sun at 6 pm which is a rush hour of the day that is a great time for window shopping and at this time all the shop’s display is safe from Direct sunlight.

Sun Noise pollution Wind direction

Car access

People view

For developing, windows in the shop, designers should realize the best light time of the day. So analyzing the shadow direction has become important. This diagram represents the shadowing at 6 am.

The view and angle of the slope are changed for the people walking in the street. In position number one visitors are not able to see through the window properly but in position number 2 the view is getting better and in view number 3 visitors can see the most height of the window display.

view 3

view 1 view 2

ground floor

The site is located in a slop and from the entrance and the and the end of a store there is about 120 cm difference in height. This slope caused a different view of the pedestrains.

Height: 4.5m Sloop:1.20

Basement floor

The building is divided in three floors. The gruond floor is the main floor of the shop for the visitors, staff and customers. The basement is mostlty used for the VIP customers, but the rooftoop currently does not have any specefic function expect a storage for some unessecerary equipment.

Basement floor

Height: 3.10m

There are three doors to the store. The main one is on the west facade of the building which is used for customers and people. The other two doors are located on the south facade used generally by staff for storage and to the roof of the building.

Main entrance

To the storage

To the roof

staff

For the design of the window display pattern, it was inspired by the design of Chanel brand bags, and also the circular form in the plan is inspired by the brand’s Logo, which is like the carved shape of the English letter C.

Hologram technology has been used to encourage customers to buy perfume. In this way, when the customer faces the hologram, the newest perfume of this brand is sprayed in the store and the hologram person enjoys confirms it by smelling

Nitrogen gas and dry ice with different colors according to the smell of the perfume are used in the display place to induce the smell of the perfume to the customer.

Appropriate view to showcases Create a sense of fluidity

Visibility to all angles of the space

- Hot and dry climate

These days, booth design in large malls is very popular. The purpose of this project is to design a cafe inside the Chaharsu shoping mall, keeping in mind the harmony and fit of the design with the interior and exterior architecture of the place. For this reason, the square shape, which is the main shape of the building, was used in the design of the facade and plan of the cafe. The pattern of the ceiling inside the mall is also used as the main concept of the cafe ceiling . AutoCAD software was used for plan design, 3D Max and Vary for modeling and rendering, and Photoshop software was used for the final presentation of the project.

- Interior Architectural design II

In the initial idea, the external form of the building, which is two nested squares turned, was used, and finally the central part of the plan was obtained.

To design the facade of the cafe, the same trend of nested squares was used, and to show the movement and rotation of the plates, they were placed in such a way as to convey the sense of movement to the viewer.

The ceiling and some of the interior walls of the floor where the cafe is located have Iranian modular patterns. For this purpose, to coordinate the cafe with the interior space, the design of the central part of the cafe booth ceiling decorated with the same pattern as the ceiling of the whole interior.

Considering that the cafe is located on the lower floor of the cinema, a place close to the stairs has been considered for its location. There is also a space for people to sit, which is close to the window so that people can enjoy the outside view while drinking their coffee.

Chaharsu Mall

Entrance

F2 F1 F3

counter

Spider glazing is a very flexible and contemporary design medium that can create designs with vast expanse of glass, frame-less entrances and canopies. According to the glass design of this project this method is established

- Interior Architectural design I

- Hot and dry climate

The present project first designed a residential complex including five units from the design of the form to the plans of the complex. In the next step, for a single unit, all the interior spaces of that interior architecture and decoration and continuous facades were done with the details of the materials and products used in the space. The software used in this project for developing the plans and layouts is mainly AutoCAD and 3D Max software is used for modeling and the Vray is applied for rendering the kitchen.

Wind direction

Sun direction

The site is located in Iran, in tehran city at district number seven

The opposite image shows the final replica of the residential complex, and the darker part is the unit that interior architecture has been completely designed.

Second

The kitchen space in residential houses is very important because usually the lady of the house spends a lot of time in this space during the day and night. Due to the fact that there are more details in this place than other spaces of the house, this space was chosen for display, and the interior rendering of the space was also taken using 3D Max and Vray software.

Key

Decorative panel

Sina office 0.70*0.85cm

Silver chandelier Elica office 0.10*0.20cm

Single sofa Pardis office 0.80*1.10cm

Dining table Armis MDF 1.20*0.80cm

Wall Library Saba MDF 0.90*0.90cm

Sofa Pardis office 0.90*2.60cm

Living Room 360° Elevation Library 360° Elevation

Detail 1

Tv connecter to wall 0.70*0.85cm

Detail 1 Tv connecter to wall front view

Detail 2 Connecting the base of the library to the ground

Siyamak Vafayi

2016- Architectural design IV - Hot and dry climate

The multi-purpose commercial office tower was located on the north side of Vanak Square. It contains 19 office floors, two commercial floors, one Sky view, and four floors of parking at the basement. In commercial units of the tower a food court, café, Board game, a library, a cinema were designed. Each administrative floor includes two offices, which can accommodate 72 people in total. All these floors are connected by 13 elevators and escape stairs. Moreover, on commercial floors, 3 escalators provide access to higher floors. During the design process I have been working on the design of theground floor and had some comments on the form of the tower, also in some parts of the structural stability of the building and details of cobiax roof.

Administrative and commercial place tower is far from noise pollution in Vanak Square area.

Direction of entry and exit according to the volume of traffic and taxi and bus stations

Orientation and change of the form of the administrative tower to resist destructive winds

Designing terraces in the direction of the desired wind for ventilation and internal air circulation

Central

Staff entrance

Emergency exit

Emergency exit

Staff entrance

Comercial entrance

Emergency exit

Ground floor

Entrance of customers

Entrance of staff to offices

Parking entrance

Parking exit Stores unloading

Central core

Semi-low elevators

Semi-up elevators

Service elevator

Escape stairs

Express- elevators

Parking elevators for staff

Parking elevators

Escalator

- Hot and dry climate

The theme of the competition was the design of a sustainable public toilet with prefabricated materials. Due to the fact that it was located in one of the famous parks of Tehran city, Iranian architectural elements were used in its design. The project has been done as a group and my cooperation with the team is in the design of the plan, concept, ideas of sustainability and the initial idea and design of the form. Rendering was taken by Rhino software by other members of the group. The project has gained an honorable mention by the judges.

1

The basic idea of the form of the structure was taken from the columns of the famous Tater Shahr building in Tehran, and the turquoise color of the famous Azadi building in Tehran was used between the columns of the building. and the white color of the building is also derived from the color of Azadi Tower.

The initial idea of columns was considered

In the second stage, the columns were designed more densely

disabled unit Iranian unit The handle next to the toilet is adapted for disabled people

In the third stage, the turquoise color of Azadi Tower was included among the columns

The current project uses prefabricated units that are transported by trucks and installed in the environment. Also, in the principles of sustainability, the water from the irrigating plants has been used, and the solar water heater has been used to provide hot water for the services and solar panels have been used to provide electricity for the space.

Wshing area elevation

The current project is the result of a team of five people. Its purpose was to design an interior decoration using recycled materials. The recycled materials selected for this project were cardboard cartons. Two different walls and furniture were designed and modeled in AutoCAD software the parts were prepared by using a laser cutting machine and assembled by the team members at the project site.

Samples of rando sketches, the first rendering was rando by Touch markers, and the next three samples were drawn using Rapid, and shading and coloring were done with black pencil.

Time-lapse Video Link