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m o r f r e t Let Welcome to Moyo*, the world’s first online magazine dedicated to surface pattern design! Throughout this magazine we want to energise and inspire you, and take you behind the scenes of this fascinating industry.

Beth Nicholls


ael T



This inaugural issue is packed with inspiration and ideas from around the world. Trend researcher Diane Davies gives us insight into some blooming gorgeous upcoming trends, we share some moodboard love and bring you design postcards from Turin, Italy, and Wellington, New Zealand. We are also thrilled to bring you an exclusive interview with Louise Tiler, one of Britain’s hottest young surface pattern designers, and a spotlight on Suzanne Washington, one of the talented alumni of groundbreaking online course The Art and Business of Surface Pattern Design. And once you have been inspired, it is over to you… We share some technical design tips for you to master, and invite you to join our Moyo Design Challenge. Each issue we will bring you a quote to inspire you. This issue's quote, beautifully illustrated by Libby McMullin, comes from Confucius. Take a moment to reflect on what the words mean to you... and then dive into the magazine! Happy reading and designing!

illustration by Libby McMullin

Beth Nicholls & Rachael Taylor Editors

We’d love to hear from you! Please send any letters to the Editors to and tell us what you think of the new magazine, and what excites you about this industry.

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Letter from the Editors

Designer Diary: 2 weeks in the Life of Rachael Taylor

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Page 24

Meet the Moyo Team

Page 6 Industry Spotlight: An interview with Louise Tiler

Forecast Chatter: Blooming Marvelous!

Colour Stories

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Page 10

Design Tip: Working with Fonts

A Postcard From... turin

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all about pink!

Tate Review: Turner, Monet, Twombly

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Page 30

Moodboard Love

Industry Calendar

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Page 31

‘Art and Business of Surface Pattern Design’ Student Showcase

A Postcard From... Wellington

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Page 32

Student Feature: An interview with Suzanne Washington

Design Brief: Circles





Beth Nicholls – Editor and Founder “Hello! I am Beth Nicholls, an adventurer, wanderer and seeker of knowledge and beauty, currently living in Kyoto, Japan.” Beth Nicholls is an award-winning entrepreneur, chosen as one of the UK’s 16 most exciting young female entrepreneurs. As founder of ‘Do What You Love’, she gives creative women tools and inspiration to do what they love, for life. This includes life-enhancing retreats and e-courses which combine creativity, enterprise and community to help women develop and monetise their passion. Beth’s pioneering Do What You Love e-course, has been described as ‘life-changing’, ‘awe-inspiring’ and ‘transformational’. She is well travelled with a deep love of Japan where she is currently living. Beth is co-founder of The Art and Business of Surface Pattern Design with Rachael Taylor and has been shortlisted for Digital Entrepreneur of the Year 2012.

Rachael Taylor – Art Director, Editor, and Founder “Hi I’m Rachael, a quirky creative and surface pattern designer in love with colour and spontaneity. I’m lucky enough to do what I love.” Rachael Taylor is an internationally-acclaimed surface pattern designer and textile artist and has a large number of prestigious clients around the globe along with a number of successful licensed collections sold worldwide. She also runs and manufactures her own successful product label in the UK. Rachael creates ‘patterns to make you happy’ and her zest for life and colour really comes through in her designs and brand. In 2009 she was awarded the title of ‘The Happiest Person in Britain’ on Twitter. Her patterns are spontaneous, unique and full of energy. Her designs are regularly featured in the press and she has even been featured on television and published in seven design books in the past two years.

Kelly Elizabeth Crossley – Creative Design Assistant “Hi! I’m Kelly, Creative Design Assistant at Rachael Taylor Designs. I am also a freelance designer and an eternal optimist!” Kelly is a recent graduate of The University of Leeds, graduating with a first class degree in Textile Design. She is currently working as Design Assistant to Rachael Taylor and working on her own design collections. She is heavily inspired by all things vintage and creates hand-drawn, illustrative surface pattern. Kelly recently exhibited at the design graduate degree show ‘Reveal 2012’ and is looking forward to an exciting future in the design industry.

Jessica Swift – Designer and Layout Artist “Hi there! I’m Jessica Swift, and I design things that add colour and joy to the world, like paintings, prints, stationery, and rainboots! I also create patterns and artwork that I license to companies who need beautiful art for their products.” Jessica Swift is an artist and surface designer in Portland, Oregon who wants to fill the world with colour and quirky, happy artwork and patterns. She licenses her work to a variety of companies, like Case-Mate, Blend Fabrics, and TeNeues, to name a few, and she also makes a wide variety of bright, patterned products in her own studio. Her motto is majorly simple: live colour to the MAX!

Gemma Robinson – Art and Design Creative Writer “Helllooo! I’m Gemma, a designer, passionate creative, teacher, perfectionist, and lover of our feathered friends.” Gemma is a seeker of all things creative and loves nothing more than sharing her inspirational finds with the world on her popular blog ‘Creative Sketchbook’. Creative Sketchbook is dedicated to sharing art and design from the past and present, along with new emerging talent to provide a source of inspiration and pleasure. The secret magpie hidden in her loves to rummage and collect, and Gemma cannot resist snapping away with her camera, wherever her travels take her. With a background rooted in design, Gemma teaches A-Level Art and Textiles, offering invaluable design experience and energy to train our creatives of the future. Gemma currently works as a freelance surface pattern designer and takes inspiration from the simplicity of everyday objects and the beauty of the natural environment that surrounds her.

Robyn Taylor – Illustrator and Designer “Hi! I’m Robyn Taylor; a recent textiles graduate with a love/borderline obsession for art & illustration.” Robyn is a freelance illustrator living and working in the UK. She recently graduated from Cleveland College of Art and Design with a BA (Hons) in Textiles and Surface design. She is currently working on her own clothing range, incorporating her unique illustrations with her quirky style. Robyn has been commissioned by several clients for her gorgeous portraits and currently has an online shop from which she is selling prints and greetings cards.

Nicola Rew – Layout Artist and Curator “Hello, I'm Nicola Rew, a designer and illustrator in London.” Nicola spends her days designing for a best selling women’s magazine and her evenings cutting, sticking and creating collages, some of which can be found in the pages of ELLE Decoration. She is a bit if a magpie and likes nothing more than collecting sparkly treasure to fill her mind, and her home!

Libby McMullin – Typographic Artist and Illustrator “Hi, I’m Libby! Those who say sunshine brings happiness have never danced in the rain! Life is made up of tiny moments of beauty. I like to share mine with others through my words, design and a healthy sprinkling of laughter!” Born in the sunshine of South Africa and educated in Devon, Libby McMullin is a designer, wordsmith and the founder of ‘Libby McMullin’ based in London. Her passion for design and seven years’ experience within the greeting card and giftware industry has led her to recently launch her own publishing company. She is inspired by all things beautiful and thoughtful; with her personal credo being ‘without hard work, talent is not enough’. She is in the finals for the ‘Most Promising Young Designer or Artist 2012’ (Henries Award) and can be found most weekends in Camden Lock selling her creations, laughing a lot and eating cake. ‘She believed she could, and so she did!’ Libby has embarked on the adventure of a lifetime and brings something a little unique to the design industry.

Louise Gale – Project Manager and Colour Advisor "Hi there, I'm Louise Gale, artist, designer and life coach, passionate about colour, pattern and energy." Louise is the creator of the "Flower of Life Studio" which helps you connect to your true self through creativity, meditation and coaching tools. She also loves to get her hands dirty exploring mixed media techniques and has exhibited her work in New York City with a permanent art collection at the "Hoboken Historical Museum". Louise is currently following her passion to learn all about surface pattern design and exploring the natural patterns we find in our universe. Louise's meditations, kits and e-courses empower others to combine right brain creativity with left brain practical tools, helping to raise the positive energy of individuals and the world around us.

Diane Davies - Trend Editor and Designer "I'm a fun-loving mumsy who adores the adventure that motherhood brings as well as having a true passion for design and getting to channel this within my day to day work life.” Diane has worked within garment design since completing university with a first class degree in Fashion. With a strong commercial style, her main area of expertise is trend forecasting which enables designs to flow across multi-products. Diane is a creative individual who has a drive to succeed in all her ambitions. Her proudest achievement to date (apart from her beautiful son of course) has been designing and making her own couture wedding gown that she wore with such happiness on her special day. Her passionate approach meant this Chantilly lace beauty came to life with a lot of love, hard work and belief that anything is possible. Diane is excited for the journey ahead and has a lot of avenues and off roads she would like to explore further. Stay tuned!

INDUSTRY SPOTLIGHT an interview with

Louise Tiler Tiler

Louise Tiler (left) talks to Carrie Caterall ( right)

LOUISE TILER IS ONE OF THE UK’S HOTTEST YOUNG surface pattern designers. Winning a string of awards straight out of university, and with placement experience with Zandra Rhodes, Alexander McQueen and Tigerprint under her belt, she dismissed the usual route of in-house designing in favour of launching her own brand soon after graduating. She has never looked back. Being an old-fashioned romantic has helped one of the country’s most talented new designers to create timeless work and win international awards. Louise Tiler, who lives in Yorkshire with her long-term boyfriend Gavin, watches films like South Pacific and looks at old English homes and Japanese panelling to influence her intricate hand-drawn patterns and prints, which now appear on wallpapers, lampshades, cushions, greeting cards and gift wrap. The 23-year-old graduated with a First Class Honours Degree in Printed Textiles and Surface Pattern Design from Leeds College of Art in 2011. In the same year she was awarded Grand Prize Winner of Surtex Designext Competition in New York and was named BDC New Designer of the Year. Despite having lots of job offers at this time Louise used the prize money to set up her own business in September last year. She said: “A lot of designers like to work for somebody else after they graduate to get experience before setting up their own business, but I had the money to do it so I thought I would just go for it. I’m quite fearless like that and believe that you have to just go

Thanks to her decision to go solo, Louise now has a range of wallpapers, home interiors and a greeting card and gift wrap collection with Woodmansterne Publications Ltd. Her work, which often features animals and flowers, is inspired by vintage pattern and historical textile design, with her wallpaper collection combining traditional hand-drawn techniques with modern digital processes to create a vintage inspired, contemporary look. She said: “I just do what I like and don’t create designs which are trend-led, that way my work is more timeless. I’m quite romantic in my style and I’m drawn to old-fashioned patterns and love looking for inspiration in museums and old English houses. Once I have an idea I just like to draw and I won’t stop until I’m happy with what I’ve created. I’ve always been like that and when most of my friends were going out at university or leaving early, I couldn’t leave until I felt my work was

complete. I know when something is finished and I know when it’s good because it just feels right and I want to show people.” Louise, who admits she is happiest sketching when she is surrounded by friends when a movie is on, believes you have to be dedicated and talented to be successful in her industry. She said: “Looking back over the years, I didn’t feel like I was working all the time, but I now realise that I worked extremely hard. I think I have always worked hard because I’m dyslexic and that meant I always had to try harder than others with my writing and this just flowed naturally over into other areas in my life. Although I have struggled with writing, I have always been naturally gifted when it comes to sketching and creative things. It is something that has always helped me stand out from a crowd and from a very young age people were commenting on my drawings. This is something I enjoy, so to have turned it into a career and to do something I love every day is brilliant.” Louise, who takes pride in ensuring all her products are made, printed and manufactured in Britain, has also won awards including the Tigerprint online cards competition 2010, the Prestigious Textiles Award and the Historical Textile Competition 2011. She added: “I have always entered every competition I could and have never held myself back. I just hope I’m as successful in the future as I have been in the past. I’d like to be well-known all over the world for being a really high-end, good quality, British designer.” Interview by Carrie Catterall

Images courtesy of Louise Tiler

for things and be open to everything. I thought to myself ‘If I try it and it doesn’t work at least I’ll know and won’t have any regrets.’ There could have also been a risk of me losing my style if I’d have worked for somebody else, so I really think I made the right decision. What I’m doing now doesn’t feel like a job though, I just feel like I’m being creative. I suppose I would call it a creative career. I enjoy being free and I hope if I work hard this will reflect in my work. I also get to mix with lots of like-minded people and get involved in lots of different things, which means I never get bored.”

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Moyo Colour Stories wit h Louise Gale “Nurturing and passionate pink” ‘Colour Stories’ is Moyo’s regular column to inspire and connect you to the energy and ‘story’ of colour. ‘Colour Stories’ are also used in the fashion world in a similar way to moodboards to convey a particular theme or mood. Each issue Louise will be exploring a particular colour, to inspire you to notice more, fill your senses and soak up the creative world around you. We will also be featuring designs by students of The Art and Business of Surface Pattern Design e-course as well as inspiration from the beautiful world around us.

This issue it is all about pink.

Louise’s passion for pink Pink is a colour I always come back to. It is my truth - the colour that makes me happy and warms my heart. I always feel so cheery and rosy when I wear pink and many know me as the lady with the pink scarf! I thought this warm vibrant colour would be perfect for our inaugural feature of “Moyo Colour Stories”. It is a nurturing, kind colour, from our creative hearts to yours. 1. Pink seaweed at the beach, Australia, 2. Buddha statue in Auckland, NZ, 3. Lilies in Tasmania, 4. Glass on fabric in south island, NZ. 5.Beach umbrella, Spain {all images by Louise}

Pink energy When you think of the colour pink, what comes to mind? To me bright pink is confident and energising. It draws this passionate energy from red, which is then softened by pure white being added into the mix. The lighter tones can bring out emotions such as kindness and compassion and many associate pink with the heart, childhood and candy floss. Pink can also elicit a sugar craving! Do you wear pink? It is said that you are affectionate, sympathetic and understanding if you do and when you pick pink out of your wardrobe, there is a possibility it is because you are looking for some affection or a playful connection to your childhood. Image design: Louise Gale

Pink stories Pink was not always a feminine colour. In fact before the 1920s it was actually a colour associated with men. In the 1930s/40s Italian fashion designer Elsa Schiaparelli introduced the new name for the colour “hot pink” known as “shocking pink” to the western fashion world (which was more of a magenta). In Japan, the colour pink has a masculine association. The annual blooming of the pink blossomed sakura cherry trees is said to represent the young Japanese Samurai warriors who fell in battle in the prime of their lives. Nowadays the pink ribbon is a globally recognised symbol of awareness and hope to find a cure for breast cancer. “Honeysuckle pink” was Pantone’s colour for 2011, and pink is set to rise again as one of the key colours for Spring 2013.

Pink blossom by Beth Nicholls

Pink for the 5 senses

“Etched floral” design in pink by Rachael Taylor

Fun and bright ‘Celebrate Hawaiian Style!’ by Alison Allmand-Smith

Smell: The peony scent is romantic and calming just like the flower itself - Scent Taste: Eat some pink grapefruit to get the tongue’s sensations going. Pink grapefruit has a high level of vitamin A and its flesh has a gorgeous pink blush. Listen to: "Pink Cadillac" by Bruce Springsteen and “Pink Panther Theme" by Henry Mancini Say: “I am tickled pink” (to be happy) See: Why not grab your camera and explore the world outside your door to find pink in many places. Check out these student designs for some more ‘eye candy’……..

Bold and bright ‘Firework Scarf’ by Kathryn Pledger

Organic ‘Blossoms – Pink Blush’ by Samina Khadam

‘Tulip Collection’ by Claire Caudwell

Funky and contemporary ‘Floral Wallpaper’ by Amy Clarke

We hope we have inspired you to “think more pink” in your work. What are some of your favourite pink things?

NEXT ISSUE: Calming and balancing green About Louise: Louise is an artist, designer and life coach passionate about pattern, colour and energy. Connect with Louise at

d r a o b d o o M r’s thoughts, feeding the imagination and steering the direction of the A Moodboard is a visual tool that sums up the theme or ‘mood’ of a designe on. They are a brilliant way of communicating your thoughts around a project. It is something that can give an instant spark – like switching a light particular brief or ideas for a new collection. cture’ or ‘Winter’) or you can focus in on a particular palette or colour. Moodboards can be focused on a particular theme or mood (such as ‘archite you on track with it, and also for communicating ideas to clients Moodboards are valuable as inspiration, for capturing a concept and keeping both physical and digital moodboards to support their work and to (as we all know that ‘pictures paint a thousand words’). Designers can create use for constant inspiration. such as Pinterest to capture your theme or colour ideas or spend Why not have a go at creating a moodboard yourself? You can use online tools time cutting out images from magazines and photos. s who took Module 1 of The Art and Business of Surface Pattern Design. Here you can see some lovely examples of colour moodboards from student Credits: Magazine picture: Martha Stewart Living Card: Hallmark Canada Paint chips: Behr paints Slim line buttons Kreinik metallic thread Needlepoint silk yarn

Inspiration: “My inspiration for this moodboard came from Glass Beach on the Mendocino coast. I created a palette of sea-glass hues—aquas, greens, and blues—with a splash of pink to mimic a sparkling treasure.”

Lucie Duclos

Faye Brown Image credits as listed in moodboard

Katy Clemmans Inspiration: “I based my moodboard around a photograph taken of me on a recent holiday to Western Australia. I was on Shell Beach and the absolute freshness of the surroundings was amazing - the crisp white 'beach' made from thousands of tiny shells, and the clear blue sky. I happened to be wearing a bright red summer dress which stood out so well against the background. I thought this colour combination was really strong and identifiable. I found loads of inspiration from the design world which also used these colours, including wall art, furniture design and homewares. I think this palette combined with peripheral muted, neutral shades will make a really eye catching foundation for a surface pattern design.”

Inspiration: “Winter splash. Creating a physical moodboard was a fun new experiment for me. I've usually always done them digitally but had great fun with this. I used a mirror frame to start adding elements to. I wanted an icy blue palette but as it developed the additions of pinks and ochre seemed to work well, complementing the colder hues adding a little warmth which I think it needed. Using this colour love board I'd like to create a pattern design which celebrates the winter and the party season.”

Images sources: google images, ,,,,,

Jane Thorley “From Paris with Love! Taking influence from vintage Parisian postcards and the haze of the polaroid photograph I wanted to created a soft pastel palette with a vintage edge.”

Bethan Westran

Inspiration: “This is all about my love for all things vintage and pretty, inspired by these gorgeous dreamy pictures I found by i.Anton and this great dresser that I would love to have in my bedroom. For me they evoked a sense of calm and femininity and made me think of a beautiful spring day and all the colours you might find whilst walking in the countryside - calming mint, rose pink, lemon and a fresh sky blue...”

Inspiration: “Reds, corals and pinks are the first colours that I usually reach out for when I start a project, whether it is designing patterns, working with textiles, working with photographs or painting and drawing. I love to team these juicy colours up with warm yellows, purples and fresh greens. This combination of colours tends to be vibrant, and reminds me so much of the start of summer when nature is at its peak and the sun is getting stronger. Throughout the year the tints and tones that I choose to work with may change a bit from this set on the moodboard, but this colour range always works for me.”

Jacqueline van Roosmalen Credits: Main image (books, vase and cup): Country Living magazine UK, Yellow Quilting yarn: Kolibrie from Coats, Paint samples from Flexa, Embroidery floss from DMC, France, Little red candle from IKEA, Pencils from Caran D'Ache, Beads from Pro Art, Shells: mother nature Lace, yarn, ribbon: own collection, generic brands. Photographs poppy, leave, heart and columbine: made by myself.

Image credits: i.anton

Patterns printed and painted, circles painted, cut out hearts, and crocheted Granny squares: made by myself.

Disclaimer: All images used in these moodboards have been collated by students for class purposes. Images are credited where information is available.

We are thrilled to be able to showcase the work of a handful of students from The Art and Business of Surface Pattern Design. You can see from this gallery that the course encourages individuality and finding your personal style, whilst building confidence and guiding you toward a professional career in design. These designs come from students at various levels, with a variety of backgrounds. Some had never designed a pattern before this course but all have now launched their work into the world and many have already sold work. We are so proud of each and every one of them! In participating in The Art and Business of Surface Pattern Design course, I was extremely impressed by the depth and insight the course provided into the industry. It was an invaluable experience that has allowed me to move forward with my endeavours more confidently with fresh knowledge and support.

Maraya Rodostianos

I am now living my dream and I am debuting at my first trade show! With almost 100 patterns for sale and licence, and my own line of homewares and stationery, I feel equipped with the technical and industry knowledge I need to grow and be successful in this industry.

The course has covered all aspects of freelancing brilliantly and answered every question I had. It can be quite a lonely profession, so it’s been amazing to feel part of a group. Most valuably it has introduced me to new areas of design and a supportive circle of fellow creatives.

This course has helped me to feel much more connected and MUCH more informed about the industry. As a freelancer working primarily with agents, it can be easy to feel isolated at times. ABSPD has given me the confidence to take my career into my own hands.

Marie Delisle Holmberg

Chickaprint速 My pattern designs are printed on fabrics and used in textile products. Chickaprint速 is my trademark and while available for licensing opportunities, I am in the process of manufacturing some of my own creations. I think that being surrounded with colours and motifs gives zest to life and that is my design purpose.

The Surface Pattern E-course has given me professional insight into the surface pattern industry and helped me find my style. The creative exercises were great to keep my creative juices flowing. I am very thankful for the tremendous support from Rachael and Beth as well as from my talented classmates. The network is very valuable.

Maike Thoma


Simon Reeves D

With a combination of hand drawn and digital work I always strive to keep my work fresh, current and eye catching. I am fascinated by design and its permutations and enjoy the juxtaposition of everyday objects within more traditional design patterns. I thrive on the challenge of moving forward.

Virginia N. Kamau

The ABSPD course is the best thing that has ever happened to me when it comes to gaining career knowledge. I feel so confident now I have graduated with a bag full of valuable tools!

Elizabeth Olwen

Jennie Whitham

Marta Spendowska

Krishnaa ShyamSundar

Mara Henselek

Lesley Todd

Rebecca Greenwood

Katherine Quinn

Simi Gauba

Julianne Hall

Anneline Gregory

Zoe Attwell

Natalie Singh

Anna Dent

Alison Tauber

Gillian Hollingsworth

Mids & Wolf

Mary Tanana

Annie Malik

Dieuwertje van de Moosdijk

Dawn Clarkson

Carrie Tasman

Julie Hamilton

Esther Cox

Student Feature an interview with

Suzanne Washington Suzanne Washington is a talented graduate of The Art and Business of Surface Pattern Design. Based at her home studio near Leicester (UK), where she lives with her husband and ‘too many cats’, Suzanne describes herself as ‘obsessed with art, design, pattern, illustration and trying to live a creative life.’ Since the course Suzanne has been signed by, designed a range for Art2Start and has been featured on Print & Pattern.

Interview by Kelly Crossley

What steps did you take to get to where you are now as a designer? I went to Loughborough University where I studied Printed Textile Design. My tutor had connections in New York and I gained a placement with a studio and worked out there for a while. I gained most of my experience in the UK garment industry and spent a couple of years working for a large retailer. I have since been pursuing a more creative and varied mix of work and expanded my portfolio to include home, gifts, greetings, accessories as well as fashion surface pattern designs.

What made you decide to take the e-course? It was perfect timing! I had just finished working with a supplier and was looking for new opportunities. I went to see a local business advisor with a bunch of pictures from designers who I admire and have carved their own niche, including Rachael Taylor’s work. I said to him ‘I want to achieve this and work for myself!’ but he just said that if I could get a job I should get a job! So I did but continued to feel creatively frustrated until the ABSPD course was announced and so I decided to go for it! How has the e-course helped you to develop as a designer? It provided me with a structure and a way to focus towards my goals. Although I have been in the industry a while I still didn’t know how to achieve the path I wanted. Going right back to basics with Module 1 was important to refresh my skills and re-ignite my initial passion for print! The support and encouragement from classmates and tutors has been immense! I have found new friends though this course and they are such lovely, inspiring people! It has really raised my confidence to go for things I have wanted to do for years. What was the most important lesson that you took away from the e-course? To try and be more disciplined, something that I am still working on. It is a challenge to manage your own time and promoting my work is something that I found hard initially, and still do to a certain extent. But this course teaches the importance of this. After all if no one knows about you they can’t hire you. So go for opportunities and give it a try! For future students of the e-course, what advice would you give? I think that finding your own style is the most important part. Knowing what you love and the direction you want to

go in. So take your time and move on when you are happy and confident. But at the same time give things a try to see if you do like it…but don’t panic if it doesn’t work out… maybe its not your path or not your time yet!

What advice would you give to designers who are struggling to get into the design industry? Stay focused, keep at it…it will happen when the time is right. Be open to learning and adapting and try to open doors for yourself! Be confident in your own style, and be proud of your achievements no matter how small - it all adds up! What would you say is your greatest achievement so far as a working designer? I have nearly survived my first year of working for myself and I just feel that having more confidence in myself and my work is a big personal achievement. What do you hope to achieve in the future? Do you have any goals? I still feel I have a lot to learn. Licensing for one is new for me, and something I am still trying to get my head around. I would like to license more prints under my own studio name, particularly on fashion accessories or maybe develop my own line at some point. I have also had a strong desire to do more in the greetings cards industry and paper products, including stationery. I have had some success in this area but I think I would benefit from spending a little more time working with or within a studio, maybe even a placement to boost my technical skills more. I think I am always going to be looking for development areas within my work as I am driven by new creative challenges. I never stop seeking opportunities to resolve this so I can become a better designer!

Click here for more info on The Art and Business of Surface Pattern Design

Rachael: Day started with catching up on studio admin and responding to new client enquiries. Downloaded lots of beautiful inspiration from a trip to Milan! The rest of the day spent researching inspiration and ideas. Lovely day! Rachael: Continued to draw for a new illustration range (greetings cards). Top Drawer planning and ideas. Discussed ideas for expanding The Art and Business of Surface Pattern Design collaboration with Beth Nicholls. Top secret for now but lots in the pipeline... Kelly: Sent all original drawings to ACID for Rachael’s new illustration range. Managing e-course submissions as well as writing and scheduling blog posts for the week. Busy, busy, busy! Rachael: Worked up another illustration and typographic captions for new illustration range. Skype call with Lilla Rogers - verbally agreed and signed. So excited to be represented in the US by Lilla Rogers Studio!!! Online orders packed and sent. Phew! Kelly: Top Drawer marketing preparation. Designed flyers, invites and promotional pdf for Charity Doodle Wall event! Rachael: Finished the final designs for the illustration range! Studio admin and prepping new USA stockist order. Kelly: Packing order for USA stockist. New samples arrived for Top Drawer! Amended tea towel design file. Released announcement on the blog about new agent Lilla Rogers! Rachael: Studio admin. Collating quotes for USA shipping. Prepared the new greetings cards range for print - sent to licensor and manufacturer! Took a call from a new USA publisher (who is interested in a greetings card range). Exciting stuff!

Two weeks in the life of a designer! Rachael: More drawing for a new typography range. Skype call with (possible video feature!!!). Kelly: Problems with colour on a tea towel sample - working with manufacturer for solution. Sorting emails from e-course students!

Rachael: Carrying on with new drawings (new typography range). Dealt with new licensing enquiry following on from Friday’s phone call. Packing and sending online orders.

Rachael: More new drawings for my new typography range. Feeling motivated by signing with Lilla! Catching up on emails and studio admin. Kelly: Continuing sending original drawings and designs to ACID. PR and marketing work. Scheduling blog posts.

Rachael: Emails and studio admin. Travelled to Manchester to meet with a new client. Sat doodling on the train, continuing with ideas for typography range. Managed to squeeze in some comp shopping.

Rachael: Prepping samples for photographer. Planning for Top Drawer. Studio admin. General sorting and organising of studio. More online orders to send off! Kelly: Worked from home. Gathering images to send to new agent Lilla Rogers for a blog feature on Rachael. New product sample amends (Top Drawer).

You can visit us on: the studio website, our design blog, and Twitter (Rachael / Kelly)


Typography is a very important part of the design process, but whether you’re an Illustrator, Surface Pattern Designer or Artist typography can seem a little daunting! Don’t worry! We will share some hints and tips so you can explore the world of typography with ease and confidence.

Free font websites!

There are many ‘free’ font websites out there,*always ensure to check any licensing restrictions, as a fee may be payable for commercial use of some fonts or it may ask you to make a donation to the author.

In this design tip we explore some basics and discover clever ways of adding your own personal touch to a font, inject some fun and create more innovative ideas for your typographic designs. (*In the next issue of MOYO look out for lesson 2 where we will explore the wonderful world of handrawn lettering and ways of creating your own unique typography). .NB: The lesson is demonstrated using Adobe Illustrator CS5. Type a simple word or caption in a selection of 2-4 fonts. Try to pick styles that complement one another. The three fonts selected here are all fun and contemporary in style.

The word ‘happiness’ typed using simply an original font format.

Intensify the meaning of the word by adding interest, extra details and colour accents. To make any font editable simply ‘Create Outlines’ and ‘Ungroup’ it. This allows you to explore and adapt the letters individually.

Create a colour palette to play and experiment with.

Simple format and single colour

Play around with scale and composition.

The word ‘happiness’ now looks By altering a few simple basics you can create innovative typography!


t c u d o illustration by Robin Taylor

This issue we are loving the modern take on vintage along with retro and decorative, understated pieces.


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1. 7. Ian Dutton Print ‘Birds’, Price: £25 2. Surface Philia ‘Jaeger’ Cushion, Price: £42 3. Studio Seed ‘Bella’ Greetings Card Range, Price: £3 4. Rachael Taylor Designs ‘Sketchy Stems’, Price: £75 5. Office ‘Shrine Platform’ Off-white leather, Price: £80 6. Orla Kiely ‘Set of 4 Biscuit and Cracker Tins’, Price: £35 7. Warehouse ‘Clean Mini Satchel’ Mustard, Price: £34 8. Bourbon Bedside Table, Black, Price: £129 9. Topshop ‘Rose Beaded Clutch Bag’, Coral, Price: £28 10. Miss Selfridge Black ‘Studded Skater Dress’, Price: £49 11. Studio Seed Notecard Range, Price: £2 12. Paperchase journal, Price: £10 13. Bourbon, Price: £179 14. Accessorize ‘Slinky Peacock’ Earrings, Price: £7 15. Lucy Q ‘Button Bangle’, Price: £425

A postcard from...

Like most Italian cities Turin is steeped in History. Porta Palazzo (the site of the original Roman Gate) has been used as a marketplace for centuries and still hosts the monthly Gran Balon Antiques Market. Many of the superb Baroque Palaces have been adapted to house museums so you can admire the buildings from the inside and out. The National Cinema Museum is to be found inside the Mole Antonelliana which is the most distinct architectural structure in the city. A large part of the modern history of Turin must be dedicated to car manufacturing and industrial design. The FIAT 500 model is one of the most iconic symbols of Italy and the dynamic Lingotto factory is now a successful centre for culture, with shops, resturants, hotels, an exhibition hall and the Pinacoteca Art Gallery. The mountain backdrop which makes Turin’s location so special can be seen from almost everywhere in town. Surprisingly enough one of the best views is from the ring road so it makes any traffic jam worthwhile! The city and region is famous for its artisan chocolate makers. 'Did you know that the world famous chocolate/hazelnut spread Nutella comes from Turin? Today many families carry on the tradition of making delicious pralines and chocolate delicacies displayed in the windows of their early twentieth century period shops. The CIOCCOLATO fair is held every year celebrating anything chocolate. It could be the highlight of your visit… unless of course you are on a diet! Also, Turin is the Italian capital of modern and contemporary art. “Luci d’Artista” is a fabulous cultural event where, every winter, famous international artists are invited to light up the city.

Four must sees/

must dos:

Guido Gobino, Cioccolato Artigianale. For guided tours of a “real” chocolate factory. Address: Laboratory. Via Cagliari 15/b, 10153 Torino

torino ‘choco barocco’ pattern: inspired by Turin. “Turin is full of wonderful things, but I am inspired the most by architecture and chocolate. It’s as simple as that!

All photos (c) Bruno Biamino

The Mole Antonelliana and the National Cinema Museum. A great museum housed in a “bizarre” building. Address: Via Montebello 20, 10124 Torino The Pinacoteca Art Museum, to be found in the fabulous Lingotto building. Address: Via Nizza 230, 10126 Torino Museo del Auto. A spectacular museum with 21 rooms dedicated to the CAR. Address: Corso Unità d'Italia 40, 10126 Torino



TURNER MONET TWOMBLY: LATER PAINTINGS THIS SUMMER THE TATE LIVERPOOL ambitiously combines the work of the world renowned artists Turner, Monet and Twombly together in a single exhibition. As a lover of Monet and all things a little mixed and matched, I just had to visit. Tate Liverpool is located in a modern building at the Albert Dock, along Liverpool’s ever developing feature by waterfront. The exhibition spans across both ground and Gemma Robinson top floor of the gallery and provides stunning panoramic views across the city and River Mersey. I expected the individual artists’ work to be exhibited separately, but surprisingly they are grouped together in themes including ‘Atmosphere’, ‘A Floating World’, and ‘The Seasons’. This uniquely demonstrates the trio’s fascination with light, romanticism, texture, landscape and their natural surroundings. The gallery walls are painted with complementary atmospheric splashes of maroon, petrol blue, stone, pale sage and white that emphasises the artwork with dramatic effect. The work of JMW Turner (1775-1851), a British landscape painter, is displayed throughout in beautiful heavily gilded and antique ornate frames. This adds depth and history to his atmospheric representations of light and colour. The medium of oil paint provides a rich sheen to the surface of his canvases and I love how there is visible cracking of paint, adding further depth and texture to his paintings. The French Impressionist painter Claude Monet’s (1840-1926) work truly lived up to all my expectations. It is the first time Monet’s Water Lilies have been displayed together and available to see in the UK. You are spoilt for choice by the array of his renowned paintings on show, which are rich in textural brush strokes, extensive colour palettes and stunning light effects. All paintings have been window mounted in simple wood and gold frames, often without glass, which enables you to appreciate the quality and beauty of his work. Maybe the least well-known artist in the exhibition is Cy Twombly (1928-2011), an American abstract painter whose work surprised me the most. Twombly’s work is a stunning and intriguing mass of textural splodges combined with splatters, and dramatic brush and palette strokes. His work visually builds and reveals multiple layers that incorporate loose handwriting. ‘Hero and Leandro’ is one of my favourites, which reminds me of swirling blackberry ice-cream. It has vertical watery drips of free paint meandering down the canvas. A top layer of white paint blends into deeper colours to create rich raspberry shades as the drips develop and re-form. Interestingly Twombly wrote into wet paint with lead and colour pencils; often handwritten text is revealed faintly in the background beneath subsequent layers of paint and lettering. Links between the trio have been well documented but the Tate Liverpool is being somewhat controversial with this unlikely grouping. The work from the latter period of each painter’s life has been brought together for the first time to celebrate both their similarities and differences. Personally, I feel you should look at the artwork from a distance to truly appreciate it; not only singularly but as an exhibition in its entirety. There is a little shop located at the end of the exhibition that includes a wide range of memorabilia dedicated to the exhibition including postcards, posters, books, framed prints, stationery and interesting art materials to name but a few.

Twombly - Hero and Leandro. 1985. Oil Paint and Oil Based House Paint on Canvas.

Turner - Sun Setting Over a Lake. 1840. Oil Paint on Canvas. Twombly - Quattro Stagioni: Four Seasons. Acrylic, Oil, Crayon and Pencil on Canvas.rimavera: Spring

the details..... Dates: runs until 28 October 2012 Opening Times: 10am to 6pm daily Admission: £12 / £9 (concessions); rest of gallery is free. Website: liverpool Address: Tate Liverpool, Albert Dock, Liverpool, UK L3 4BB Tel: 0151 702 7400 Twitter: @tateliverpool Facebook: Tate Liverpool Flickr: Tate Gallery YouTube: Tate




The Art and Business of Surface Pattern – Module 1 The Art and Business of Surface Pattern – Module 2

August 27 - September 29 September 3 - October 6

Online Online

Capsule Paris: Womens Fashion, Apparel, Active/Street, Accessories 100% Design: Interiors, Design, Textiles/Sourcing Fragrance, Beauty/Fragrance Imprinted Sportswear Show Fort Worth Design, Active/Street, Prints Indigo Home: Interiors, Prints, Textiles/Sourcing Indigo Paris: Textiles/Sourcing Knitwear Solutions at Prèmiere Vision: Yarns/Fibers, Textiles/Sourcing Le Cuir a Paris: Luxury, Leather, Textiles/Sourcing London Edge: Footwear, Gifts, Apparel, Accessories London Fashion Week: Fashion, Runway Maison & Objet: Interiors, Design Micam: Footwear Milan Fashion Week S/S 13 - Women's Fashion, Apparel, Runway Mipel: Leather, Accessories New York Fashion Week: Fashion, Runway Paris Fashion Week: Fashion, Runway

September 28 - 30, 2012


September 22 - 25, 2012 September 14 - 16, 2012 September 27 - 29, 2012

London, UK, SW7 Florence, ITALY Fort Worth, TX, USA

September 11 - 13, 2012 September 19 - 21, 2012 September 19 - 21, 2012

Brussels, BELGIUM Paris, FRANCE Paris, FRANCE

September 19 - 21, 2012 September 02 - 04, 2012 September 14 - 18, 2012 September 07 - 11, 2012 September 16 - 19, 2012 September 19 - 25, 2012

Paris, FRANCE London, ENGLAND London, ENGLAND Paris, FRANCE Milan, ITALY Milan, ITALY

September 16 - 19, 2012 September 06 - 13, 2012 September 25 - October 03, 2012 September 28 - October 01, 2012 September 19 - 21, 2012 September 15 - 16, 2012

Milan, ITALY New York, NY, USA Paris, FRANCE

Premiere Classe: Luxury, Jewelry, Accessories Première Vision Paris: Textiles/Sourcing Renegade Craft Fair London: Interiors, Children's Only, Arts/Culture





The Art and Business of Surface Pattern – Module 1

October 29 – December 1


European Textile Fair: Textiles/Sourcing Iceland Airwaves: Festival, Arts/Culture

October 23 - 25, 2012 October 31 - November 04, 2012 October 01 - 03, 2012

Tokyo, JAPAN Reykjavik, ICELAND

September 25 - October 03, 2012 September 28 - October 01, 2012 October 07 - 09, 2012


Los Angeles Majors Market: Denim, Apparel, Accessories Paris Fashion Week: Fashion, Runway Premiere Classe: Luxury, Jewelry, Accessories The NW Trend Show: Gifts, Apparel, Accessories



Los Angeles, CA, USA



Iceland Airwaves: ! Festival, Arts/Culture

October 31 - November 04, 2012 November 5 - December 8 November 05 - 06, 2012

Online Dhaka, BANGLADESH

SOFA Chicago: Interiors, Design, Arts/Culture

November 02 - 04, 2012

Chicago, IL, USA

The Art and Business of Surface Pattern – Module 2 Kingpins Dhaka: ! Denim, Apparel, Textiles/Sourcing

Reykjavik, ICELAND


rd fr a c t s o p A

Te Papa - National Museum of New Zealand

Wellington is a great little Capital. Once you're in the city everything is more or less within walking distance (depending on your fitness). Many people say you can't beat Wellington on a good day. Its pristine waterfront location, surrounded by green mountainous hills, is just one of the reasons. Wellington is a hub for creative people of all disciplines and the number of galleries, craft markets and independent design studios is a testament to this. Art and design here is strongly influenced by nature and Maori culture. Kiwiana describes the iconic New Zealand style that is distinctly organic and laid back, a reflection of the lifestyle. A fun walk is from Parliament to the top of Cuba Street. Observe the shift in clientele from the "suits" along Lambton Quay to the "creatives" down Cuba Street. As a designer, the vibrant Cuba Street area is one to explore. If you get the timing right you can experience the hidden away Saturday Market at the eccentric bar Mighty Mighty or visit local artists at their studios during the Open Studio Events. Te Papa, National Museum of New Zealand, is the place to go to check out Kiwi classics and learn about the country's history and culture.

Kiwi Cat pattern, by Sandee Hjorth: inspired by Wellington's embedded position in nature, the native birds and evergreens.

Lastly there is the whole outdoors side to Wellington. Whatever you're into its sure to be on offer here. Equally satisfying is just meandering along the waterfront to the cable car which takes you up to the Lookout over the city. Then continue on a tranquil stroll through the Botanic Gardens, a great place to get your sketchbook or camera out and let in the inspiration for your next surface pattern design project.

Sandee Hjorth, Beautiful Living Boutique facebook twitter website blog Iko Iko - designer gift shop

The Moyo design brief Each issue we will challenge you to create a set of three patterns inspired by imagery that we share here in the magazine. We will pick a winner and three runners up, and feature their designs in the next issue. The winner will also receive a set of Rachael Taylor Designs signature tea towels. The theme for this issue is CIRCLES, and the inspiration comes from images taken in Japan by Beth Nicholls. Think about shapes within shapes...

To enter, please follow the submission guidelines carefully: Design a set of three patterns which work together, using black, white and up to three other colours. You may use as many tints of one colour as you like. We are not setting a specific target audience or industry for this brief – we want you to feel free to do whatever you like with this theme! Prepare each pattern as a 550px wide jpeg (any height), no more than 500kb in size, labelled with your name and the pattern (e.g. Rachael_Taylor_flowers.jpg). Please do not send in Illustrator files or high res jpegs at this point. Any images which do not conform to the submission guidelines will be rejected. Send your images along with your full name, website/blog address and country to by midnight GMT on Friday 5 October 2012 By submitting to this challenge you give your permission for your patterns and name/links to be shared in any future edition of Moyo magazine, or for promotional purposes connected with the magazine. There is no fee to enter the competition and it is open to all. No fee is payable for use of your image(s). You will retain the copyright and your images will be credited. Good luck! We look forward to seeing your designs!

Want to be a surface pattern designer? We’ll show you the way… If you have ever dreamt of seeing your designs on stationery, fabric, homewares or other products, sharing your art through pattern, and monetising your designs this groundbreaking course is for you!

‘The Art and Business of Surface Pattern Design’ is the definitive guide to becoming a surface pattern designer. Thriving surface pattern designer Rachael Taylor will guide you along this exciting path from developing your signature style to putting a collection together, and from protecting your work to monetising your designs. With a rich combination of design inspiration, practical advice, demonstrations, creative exercises, resources and interviews with leading industry practitioners, this is the go-to guide for anyone wanting to develop their design skills and break into the industry. Our alumni have been signed by leading design brands, won national competitions, been featured in design books and on major design blogs, and launched their own design studios. You could be next! The online course can be accessed from anywhere in the world, and includes advice, insights and examples of creative work from a host of industry experts. The course is split into three modules, each five weeks long: Module 1: Designing your way In Module 1 you will learn everything you need to know to turn basic sketches into elements for pattern design. Find out more about colour and pattern, and how to create moodboards. Learn how to develop your signature style and get industry insider tips and tricks! Module 2: Creating your professional identity In Module 2 you will learn how to develop your brand image, put a collection together and start your own label. You will also learn how to understand and predict trends, how to get noticed and get press, and how to protect your work. Module 3: Monetising your designs In Module 3 you will learn everything you need to know about monetising your designs. This includes freelancing, licensing, selling outright, manufacturing and more! Module 3 includes a host of trend resources and our little black book of industry contacts!

Classes run throughout the year. The three modules of this course can be taken individually or in combination to kickstart or boost your surface pattern design career. Each module builds on the previous one and the course is open to everyone. “Creative trainers and colleges better watch out – some could learn a lot from this course’s customer service, structure of modules and weeks and balance between technical and practical exercises.” - Module 1 graduate

“It’s a dream come true. I have delayed exploring Photoshop and Illustrator because classes often centered on working with photographs or material that was not of interest to me. Your class holds my hand while offering instruction specific to my interests and goals.” - Module 2 graduate

“LOVED IT!! The course has empowered me to start my own business and makes me excited about what the future holds.” - Module 3 graduate

K E L LY R A E R O B E RT S + B E T H N I C H O L L S PR E S E N T. . . . . . .

Bloom True the e-course with


Let go. Be bold. Unfold.



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Moyo Magazine Issue 1