Moxie Woman December 2013

ADVOCATE. CELEBRATE. ILLUMINATE. GREATER PHILADELPHIA/NEW JERSEY REGION

Business+Lifestyle

Victoria Browning Wyeth Honoring the Wyeth Name Through Education Get Juiced for Healthy Living Woman, Heal Thyself!

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CLASSY + SOPHISTICATED

3630 Quakerbridge Road | Hamilton, NJ 08619 (P) 866.259.8720 | PrincetonBMW.com

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Volume 1, Number 5 December 2013/January 2014 Editor

Maggi Hill Design Director

Andrew Cantor Contributing Writers

Scott Cullen, Terry Fitzpatrick, Russell Roberts, Bernadette Suski-Harding, Lara Tyler, Sharon Harris-Zlotnick Contributing Photographers

Jude Erhardt, Heather Raub Photo credit for Anne Laurie Fraticcioli (Ladies Who Launch) in our last issue belongs to Deirdre Ryan Photography.

Advertising Director

Sara Cooper Advertising Account Executives

Bonny Kalman, Laurie Smith Circulation Manager

Katie O’Day MoxieWoman Magazine • ISSN 2330-0884 Volume 1, Number 5 December 2013/January 2014 MoxieWoman Magazine is published bi-monthly by: M-Dash Publishing, LLC. 2550 Kuser Rd., P.O. Box 8307, Trenton, NJ 08650.

Tel: 609.586.2056 © Copyright 2013 by M-Dash Publishing, LLC. All rights reserved.

POSTMASTER: Please send address changes to: M-Dash Publishing P.O. Box 8307 Trenton, NJ 08650

Moxiewomanmag.com Custom Kitchens, Baths and Renovations

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Subscription Rate: $25 for 1 year (6 issues)

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In 2000, Leigh Morlock graduated from Stuart Country Day School of the Sacred Heart in Princeton.

Today, she lives in Phnom Penh, Cambodia where she’s changing the way business is done— in a part of the world where business is often done poorly.

Leigh is dedicated to collaboration and innovation.

She began her career as a theater director in NYC, then worked in fashion at LeSportsac. With a background in fostering design teams—fueled by her desire to see the world and a commitment to social action—in 2009 Leigh moved to Siem Reap, Cambodia. She co-founded BASIK 855, an organization that helps local artisans market and sell their products—using business as a tool to combat poverty.

BASIK 855 produces local handmade bold textiles and chic accessories. The company pays employees receive in garment factories. A simple, yet innovative and life-changing principle in Phnom Penh, BASIK 855 also does business with likeminded partners.

Stuart is an independent K-12 school founded in 1963 just for girls. We believe that in developing the mind, body and spirit together, Stuart educates young women leaders

In just three years BASIK 855 has grown from artisans working in their own homes to a centralized weaving center with 60+ wholesale clients and international media recognition. Faced with a funding roadblock, Leigh used her social media savvy to launch an online Kickstarter campaign, raising tens of thousands of dollars. This enabled BASIK 855 to further impact the local community with the release of their autumn collection.

who grow up to think critically, creatively and ethically. Our challenging curriculum takes and math—as well as the arts, humanities and athletics. Stuart graduates go on to

What will you do?

THINK. LEAD. CHANGE.

Stuart graduates are compelled to act, challenging themselves to transform lives and communities. received the Barbara Boggs Sigmund Award for her work in improving the human condition.

Sunday January 12, 1–3 PM Bus service available from Bucks County

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C

ONTENTS

Volume 1, Number 5 December 2013/January 2014

8

Publishers Letter

Features 14

Get Juiced!

How Juicing Can Improve Mind, Body and Soul

22

Woman, Heal Thyself!

How to Manage Chronic Illness Through Diet and Exercise

25

Ladies Who Launch Skirt and Urban Grace

28

The Essence of Spirits Fine Wineries and Breweries in Your Backyard

32

Paying it Forward Change the Message

34

Cover StoryVictoria Browning Wyeth Honoring the Wyeth Name Through Education

42

A Moxie Woman in Fitness MCCC’s Lisa Camillone

50

Moxie Women in History Gertrude Ederle

Columns 18

The Learning Curve Make Yourself Heard!

34

20

Money Matters Year-End Tax Planning Tips

27

It’s the Law Give Yourself a Legacy Checkup

Way of Life 10 12

Moxie Mettle Day into Night: The Art of the Scarf

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Food for Thought: Geechee Girl Rice Cafe

28

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On the Cover: Victoria Browning Wyeth in the Jamie Wyeth Gallery at the Brandywine River Museum in Chadds Ford, PA. Photography by Front Room Images. Hair and Makeup by Gina Kozlowski 6

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DownTime

41

The Venus Perspective Winter Diversions Spotlight: Seasonal Getaways

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empowered. balanced. committed.

YOUR BUSINESS AND PERSONAL LIVES SHARE THE SAME RESPONSIBILITIES. Juggling work and family has never been easy.

Success in both demands focus, clarity, integrity and passion. These traits are universally important in both worlds, and are entwined in the fabric of your success.

Stark & Stark embraces these traits as being of the utmost importance and applies them in the legal counsel we provide. Let us show you how.

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Publisher’s Letter As I am sure the rest of you moxie women out there are, I am busy wrapping up 2013’s loose ends while at the same time planning madly for 2014. Add to that the fact that I have become a networking fool, which, as all of you know, is crucial to growing our young publication. What has been somewhat surprisingly gratifying is the multitudes of you, both men and women, who have shown so much enthusiasm and provided crucial support to our team as we continue to move forward our mission. To all of the advertisers that have jumped in to our unique niche publication, our team is beyond grateful, and we hope it has helped you to also continue to grow your businesses.

And a huge thank you also to the Moxie Woman team, who have freely given every bit of their tremendous talents and experience to me and to the magazine in order to ensure its continued success.

Last month, we retained the services of Design Research, LLC, a Lawrenceville NJ-based market research and trends expert firm to find out what you, our valued readership seek in a quality magazine in our niche and demographical market. I was very interested to learn that fully 82.6 percent of our respondents prefer to read a magazine in print, compared with 2.9 percent who preferred digital, and 14.5 percent who had no preference.

Additionally, and equally interesting for us to learn was that while in general, 62.2 percent are most interested in reading female executive profiles, 86.7 percent are most interested in reading them in Moxie Woman, while in general 78.4 percent want to read articles about the work/home balance, very close to the number who want to read about it in Moxie Woman. These and other survey results are very important in both validating what we are doing in combining business and lifestyle content, and also in guiding us forward as we continually strive to make each issue better than the last.

According to the Centers for Disease Control and Prevention (CDC), seven out of 10 deaths among Americans each year are caused by chronic diseases; which they break down into four common causes: lack of physical activity, poor nutrition, tobacco use and excessive alcohol consumption. Bernadette Suski-Harding’s piece titled “Woman, Heal Thyself” in this, our health and fitness issue shows that you can not only manage your chronic illness through diet and exercise, but you can actually reverse it in some cases.

Our readership consists of the best and brightest around, and it has been our absolute joy to connect with you in a myriad of ways, from networking opportunities and various women in business events, many of which have led to one-on-one meetings, furthering the relationships we truly value. We always welcome story ideas and are happy to put your events and press releases up on our website at www.moxiewomanmag.com.

Should you have any questions or suggestions, please feel free to email me at maggih@ moxiewomanmag.com, or call me at 609-586-2056. Hoping that each and everyone of you enjoy a very happy, healthy and successful 2014, I remain Very truly yours,

Managing Partner, M-Dash Publishing, LLC.

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MOXIE METTLE Amazing Feats by Women of Note

CONDUCTING HERSELF Jeri Lynne Johnson is the Founder and Music Director of the Black Pearl Chamber Orchestra, the first and only multi-ethnic professional orchestra in Philadelphia. Maestra Johnson is a graduate of Wellesley College and the University of Chicago, and also is an accomplished conductor, composer and pianist. From 2001-2004, she was the assistant conductor of The Chamber Orchestra of Philadelphia, where she dedicated herself to bringing inspiring new music to the stage. She has led orchestras around the world; including the Colorado Symphony, Bournemouth Symphony (UK), and the Weimar Staatskapelle (Germany). Alongside prominent woman conductors Marin Alsop and JoAnn Falletta, Ms. Johnson was heralded on the NBC Today Show as one of the nation’s leading female conductors. In 2005, Ms. Johnson made history as the first African-American woman to win an international conducting prize when she was awarded the Taki Concordia Conducting Fellowship. ohnson is the Founder and Music Director of Philadelphia’s newest classical music.

Source: jerilynnejohnson.com

Pass the Pepto

Dental Plan, Anyone?

Sonya

Dorothy Dietrich (born in 1969) is an American stage magician and escapologist, and the first and only woman to have performed the bullet catch in her mouth.

She was also the first woman to perform a straitjacket escape while suspended hundreds of feet in the air from a burning rope (as shown on a Home Box Office Special). She is the first woman to gain prominence as a female escape artist since the days of Houdini, breaking the glass ceiling for women in the field of escapes and magic. She has been named as one of the top four escape artists in history.

Source: Wikipedia

Pole Jumping Internationally recognized as the top woman polar guide in the world, Matty McNair, who was born in Pennsylvania has journeyed to both Poles setting several very impressive world records. Amongst Matty’s favorite expeditions includes having led the first women’s expedition to the North Pole in 1997. After leading 2 expeditions 600 nautical miles to the South Pole, Matty returned in 2004-5 to take her daughter (Sarah) and son (Eric) to the South Pole. Sarah (age 18) & Eric (age 20) became the youngest in the world to ski to the South Pole. Matty and her son, Eric (who both have dual citizenship) were the first Americans to ski all the way to the South Pole unsupported and un-resupplied.

From the South Pole they kite-skied back in a world record of 17 days! One month later, Matty headed to the other end of the earth.

She guided the Ultimate North Expedition; a dog sledding journey from Cape Columbia to the North Pole. Arriving at the North Pole in just under Robert Peary’s 1909 record time of 37 days, thus proving that his disputed dash was in fact possible. Source: Northwinds-artic.com

The Marathon Goddess - Raising Big Bucks & Awareness

If you thought running one marathon was hard, try completing 52. In one year. That’s the feat Julie Weiss, also known as the “Marathon Goddess,” recently pulled off. After finishing the Los Angeles Marathon last March, the 42-year-old Weiss had run one marathon every week for the past year. Weiss’ inspiration was her father, Maurice, who died of pancreatic cancer one month after being diagnosed in November 2010. Weiss’ goal during the past year was to raise money and awareness for the disease. And in addition to spreading the world in marathons across North America, she also raised upwards of $170,000 for charity.

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Thomas, also known by her nickname “The Black Widow,” and “The Leader of the Four Horsemen of the Esophagus” is a topranked Korean-born American competitive eater from Alexandria, Virginia. The 98-pound Thomas is the number four competitive eater in the United States.

Her nickname “The Black Widow” refers to her ability to regularly defeat men four to five times her size.

While the size of her stomach is only slightly larger than normal, her skinny build is perhaps her biggest advantage, allowing her stomach to expand more readily since it is not surrounded by the ring of fat common in other heavy eaters.

On July 4, 2011, Thomas became the first champion of Nathan’s Hot Dog Eating Contest for Women.

Eating 40 hot dogs in 10 minutes, Thomas earned the inaugural pink Pepto Bismol Belt and won $10,000.

She defended and held on to that title the following year eating 45 hot dogs. On July 4, 2013, she again defended her title by eating 36-3⁄4 hot dogs, just beating out Juliet Lee who ate 36 hot dogs.

Source: Wikipedia

Fire in the Hole!

As one of the many circus-type acts at The Olde City Sideshow performing monthly at National Mechanics on Third Street between Market and Chestnut, Regan Brunetti, 28, of South Philadelphia, does fire-eating and conducting electricity from a Tesla coil through her body. The key, she said, is “unlearning all of the things you’ve learned in your life, like, ‘Don’t touch that, it’s hot,’ yet at the same time putting fire in your mouth.”

moxiewomanmag.com

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M W

DAY INTO NIGHT

The Art of the Scarf

By Lara Tyler

Ok, let me just get this out of the way…I am the worst at accessorizing of anyone I know…my sister and daughter always make their look seem so casually put together, but totally put together at the same time. For me, earrings and a bracelet are about the extent of the normal daily accessories to my outfit.

I have always had scarf envy. Whenever I see a woman with a scarf that’s just the right touch to a suit or a dress, I stare, trying to imagine how it was put on that morning to look so perfect. I have tried, to be sure, in front of the mirror to wear scarves in different ways, but they always look, well, wrong.

I reached out to Cheryl Cvetan, owner of alamodeclothing.com in hopes of gaining some insight into the proper ways in which to wear a scarf. I also wanted to know how to use a scarf one way during the business day, and then transform it at night to something more appropriate for an evening out.

Cheryl advises that it makes sense to invest in at least one very expensive black cashmere wrap, like a Magaschoni or Hermes brand. “Yes, they’re expensive, but they’re timeless and luxurious and you will have them for life,” she says. “You can throw it over your shoulder, or pin it there for a professional look.

“If you are wearing a bulky sweater coat and you need an extra layer of warmth, just put the wrap on over it like a shawl,” she recommends.

For nighttime, she suggests switching them up. “For a night out, bring along a light scarf that glitters or shines, but make sure it’s not too stiff,” she says. “Scarves that are light and easily portable.”

The best invention in scarves over the past few years, at least for someone as scarf-challenged as me has been the infinity scarf, basically a big loop that merely requires you to put it over your head and loop it a couple of times.

Cvetan notes that any straight scarf can become an infinity scarf. “You simply tie the ends together, and, voila!”

The Internet is a great resource for a myriad of different ways in which to wear a scarf, and YouTube has lots of videos to walk you through it.

Laura Williams, of Love to Know Women’s Fashion says it’s vital to choose the right scarf for the right weather and wardrobe item. She suggests asking yourself three questions before choosing a scarf: 12

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1. Do I need the scarf to serve a functional purpose? For instance, does it need to keep me warm or protect me from the sun?

2. What do I plan to wear the scarf with? This is especially important because if you plan on wearing the scarf as an accessory to a suit, a warm winter scarf probably isn’t the best option. Similarly, if you’re wearing a scarf as a funky add-on to a laid back wardrobe, a silk scarf may be a little over the top.

3. Do I need the scarf to be long enough or wide enough to tie and/or style? Some scarf fashions require longer scarves in order to tie them the correct way.

She offers the following tips when wearing the scarf as an accessory: • Silk Scarf in a Pussycat Bow: If you’re more concerned with looking chic and fabulous than staying warm, consider wearing a silk scarf tied in a pussycat bow. Wrap a scarf around your neck with the ends hanging in front of your shoulders. Tie a bow at the same point as the neckline of your blouse. Sandy Dumont, The Image Architect, suggests that women “wear pussycat bows the French way: make sure all four parts of the bow hang at the same length.”

• Square silk scarves: If you’re attending a special event and want to present the most pulled-together, polished look possible, tie your square, silk scarf the “right” way by following this simple method.

1. Start by folding a square scarf diagonally so that it forms a triangle.

2. Fold the wide end (the long side of the triangle) over itself repeatedly until a slim band is formed.

3. Lay the folded scarf over your neck so that one end is longer than the other.

4. Bring the long end over the short end and pull it through the loop.

5. Repeat this step.

6. Pull taut and wear either at the side or center of the neck.

This all sounds well and good, but I think for the time being, I’m sticking with the infinity scarf. I can’t mess that up.

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12/1/13 11:40 AM

Getting Juiced: Juicing for Body, Mind and Soul

By Judith Sachs

Eat your vegetables! said your mother.

And she was right. What’s more, you can drink them!

T

here’s a huge world of veggies out there: kale, beets, Brussels sprouts, Swiss chard, tatsoi, parsnips and more. And fruit as well, from basic berries to mango and papaya to Ugli fruit and Asian pears. In order to get the most out of the nutritional universe that surrounds us, we have to be smart about the way we add it to our diet.

The Scoop on Juicing Juicing is the process whereby you take whole raw vegetables and fruits and extract the liquid. You reduce your produce to its bare essentials— the vitamins, minerals, antioxidants and other trace nutrients. (Unfortunately, at the same time, you strip out the fiber, which aids in cardiac and bowel health and also makes you feel full when you eat your vegetables.)

Juicing is a shortcut to expanding your vegetable vocabulary. Since the produce is raw, you don’t waste time and effort toiling over a hot stove.

So taking part of your produce and pulverizing it may allow you to get the benefits of vegetables you might not otherwise eat. And that goes for all the spinach-haters in your family!

Many experts in the nutrition field feel that juicing can make you healthier, but this doesn’t mean you should be doing juice-fasts and avoiding other essential elements in your diet. According to Monica 14

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Reinagel, licensed nutritionist and creator of the award-winning “Nutrition Diva” podcast, you can only derive benefit from about 4 to 5 servings of vegetables per day. This means that reducing 50 vegetables to juice is overkill—your body will simply eliminate what it doesn’t need.

If you’re aiming for better health, you need to balance out your drinks with steamed or roasted vegetables and whole fresh fruit. Downplay the amount of fruit you consume (since it has a lot of natural sugar and can put weight on) and pour on the vegetables.

But even if just you substitute a juice packed with nutrients for your soda, caffeine, alcohol, and sugar-laden drinks, you are taking a big step forward. Getting this natural clean out gives you more energy, as does making a personal commitment to take better care of yourself. More energy throughout the day may give you the boot in the pants you need to exercise more. And both good nutrition and exercise have been shown to affect mental processes positively.

In addition, managing stress has to be part of your goal. As you work on boosting various areas of your life, you may find that your mood improves; you are able to think more clearly and deal with difficult situations better than before.

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Your goal should be that 50 percent of every meal and snack should be vegetables and some fruit.

What’s Your Instrument?

There are 3 basic types of juicers: • Centrifugal: Food is pushed down a feed tube to a serrated cutting blade on the bottom of a rapidly spinning basket. These are easy to clean and take us less counter-space. About 90 percent of juicers own this type. Prices of Breville juicers range from $100 - $350.

• Macerating (single gear): These slow-speed juicers reduce oxidation and supposedly produce a better-quality juice. The Sansom and Hurom juicers start in the high-$200s to $400 range.

• Macerating (double gear): These efficient, high-end juicers squeeze produce between stainless-steel rollers and pulverize it with sharp teeth. They press, squeeze and extract more juice more effectively, at a much lower temperature. The Tribest Green Start Elite model costs $629.

Diet Exercise Challenge

➧

Energy Balance

BDNF

Synaptic Plasticity

Mental Health

*Gomez-Pinilla, F. The Influences of Diet and Exercise on Mental Health Through Hormesis Ageing Res Rev. 2008 January; 7(1): 49–62. (BDNF=brain-derived neutrophic factor)

Incorporating Juicing Into Your Lifestyle Let’s say you want to get started tomorrow on a juicing regimen. If you’re really gung-ho about altering your lifestyle, you probably should consult a certified dietician or nutritionist. Jodi Briden, Certified Holistic Health Coach (www.yourwellnesspartner.org), suggests that you need to balance what you’re currently eating and drinking and figure out where you’d like to be in 3 to 6 months. Your digestive system is used to getting its way and won’t be happy if you switch everything all at once.

So you might start with a “beginner” juicing habit, switching your morning pasteurized OJ for 12 ounces of berries (blue-, straw-, and/or raspberries) plus a bit of mango or pineapple mixed with neutral greens, such as Romaine lettuce or spinach. Add a little lemon or lime and thin it out with some water. This drink will fill you up enough so that you can get rid of the Fruit Loops or doughnut and just have some oatmeal or a couple of brown rice crackers with peanut butter to accompany your juice.

At the same time, you need to balance the rest of your diet for maximum variety and abundance. Your goal should be that 50 percent of every meal and snack should be vegetables and some fruit. You also need healthy fats (plants like avocado, coconut and its oil, olives and its oil, chia seeds, hemp seeds, nuts, and the Omega-3 fatty acids in salmon and cold-water fish). You need protein--either plant or animal—and carbohydrates, although the recent discovery that many people are allergic to

gluten means that these should be added in slowly to most diets.

Finally, you’ll want to eliminate foods that cause problems, such as white sugar, white bread, caffeine, and foods loaded with preservatives and other chemicals. Make sure that when you subtract an old favorite that’s not great for you, you replace it with something you enjoy, so that you don’t feel deprived.

Healthy juicing also requires you to do it from scratch each time.

Raw foods can harbor bacteria, so you should be juicing and drinking within an 8-hour period. If you’ve made too much and want to keep a batch for later, it should be poured into a glass canister or Mason jar and refrigerated.

Once you’ve eased yourself into the juicing lifestyle, here’s a recipe for a terrific drink you can add to your diet daily:

Jodi’s Juice

bunch of Romaine lettuce bunch of Swiss chard Whole cucumber 3-4 stalks celery whole lemon whole green apple handful of parsley handful of cilantro inch of fresh ginger inch of fresh turmeric (available at Whole Foods)

Organic vs. Non-Organic Should the vegetables and fruits you use for juicing be organic? Won’t that be terribly expensive? And is “organic” really healthier? The answer is that the produce may be just the same, however, organic is not sprayed with herbicides and pesticides. To find out when you should absolutely buy organic, check out the Environmental Working Group’s Dirty Dozen moxiewomanmag.com

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and Clean 15 (http://www.ewg.org/foodnews).

They’ll give you the hard facts on which foods are tampered with the most and which you can safely buy even if they’re not organic.

Chronic Conditions and Juicing Is juicing for everyone? People who want to get healthier may already be suffering from chronic conditions—and these individuals should always consult their doctor before attempting a big change in diet.

People with chronic thyroid conditions, for example, should be wary of vegetables and fruits with elements known as goitrogens, which cause inflammation. These include raw kale, strawberries, spinach, and all cruciferous vegetables like broccoli, cauliflower, and Brussels sprouts.

Anyone with a digestive disorder, like IBS, should have a lot of oversight with juicing, since raw vegetables can be really upsetting to the stomach.

Those with chronic skin and lung conditions very often report an improvement after juicing for a while—but this could also be attributed to removing harmful elements in their diet. Many cancer patients are advised to juice, but only in combination with their regular medical treatments. The claim that juicing can prevent heart disease or Alzheimer’s is not verifiable—there simply isn’t enough research yet to know this.

It’s Good for Your Soul Jodi Briden’s philosophy goes far beyond general nutrition. “When we bring awareness to what we put in our body and the thoughts we think, it has an impact on our physical and emotional well-being. When we elevate all of that to the level that supports us to be well, we can have a deeper connection to ourselves and others. [Conscious health] honors who we are and the world around us.”

You are actually MORE than what you eat or drink. And by using juicing judiciously, as part of a total regimen of mindful good health, each day can become a little better. MW

moxiewomanmag.com

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BCWJ ~ Page 18

Health&Medicine

October/November 2013

What makes us different?

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Graston Technique® - The doctor is certified in this technique which is instrument-assisted soft-tissue mobilization that enables her to effectively detect and treat scar tissue and restrictions that affect normal function. The technique is also being used by NBA, NHL, NFL and Major League Baseball trainers.

Kinesio Taping - Gives support and stability to joints and muscles while allowing a patient to move through a normal range of motion. It decreases inflammation and reduces pain.

Fusion Therapy - We use traditional physical therapy exercises combined with specific pilates exercises on the mat and Reformer to increase range of motion and strengthen the healing area to prevent re-injury.

Triton™ DTS Decompression Therapy - Nonsurgical solution for herniated discs in the neck and low back; also effective for Carpal Tunnel Syndrome.

Laser Therapy - This therapy has been used by professional sports teams for years to dramatically speed up healing time and promote healthy cell growth.

Traditional Chiropractic Manipulation and traditional physical therapy modalities such as ultrasound, TENS, heat/ ice, and kinesiotaping.

Pilates Reformer Lessons - Build long, lean muscles with the Pilates Reformer, ladder barrel and MVE pilates chair.

Private lessons or Duets.

Therapeutic Massage - Deep massage targeted to decrease muscle spasm and pain.

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Can be combined with pre-natal exercise and stretching.

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CranioSacral Therapy - Relieves tensions deep within the body to relieve pain and dysfunction. It can improve wholebody performance by helping the body naturally unwind.

Myofascial Release/Trigger Point Therapy - Our certified massage therapists & doctor use this technique to break up scar tissue & increase range of motion.

Dr. Jennifer S. Grozalis Chiropractic Physician

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We accept most insurances • We treat workers’ compensation and auto injury cases www.synergyrehabandchiro.com

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THE LEARNING CURVE

e k a M f l e s r You ! d r a e H l

in Foge

By Rob

R

ecently a client said that she found it crass to brag about her accomplishments but wondered how to promote herself and make people aware of what she had done.

Women are not very good at tooting their own horns. We were taught that good girls don’t brag. We believed that all we had to do was work hard, keep our heads down and recognition and reward would follow.

Unfortunately that is not how it works. If you don’t learn to speak up and tell your story it is possible that you will be passed over for a choice project or miss a new business opportunity. So how can you get the message out without feeling like you are bragging?

You could start by focusing on others. If you have staff or collaborate with colleagues, find a way to highlight their successes and accomplishments. Be generous in your praise. Feature it in your company newsletter if you have one. Your staff or collaborators appreciate the attention and by reflection you look like a great leader, an effective business owner.

Sheryl Sandberg, COO of Facebook and author of the best-selling book, Lean In described a situation at Facebook where the female engineers were being encouraged to share the progress they had made on products they were working on. When no one was willing to toot their own horn, the director who had asked them to speak up shifted her approach and suggested that instead of talking about themselves they tell each other’s story. It worked.

Yet Sandberg went on to acknowledge the special challenges women face both in telling their story and especially when negotiating salaries.

Peggy Klaus, author of Brag! The Art of Tooting Your Own Horn Without Blowing It, suggests that you need to create a short, enthusiastic story of your strengths and accomplishments. She says you have to be able to sell yourself if you want to convince others that you are worthy of that assignment or job.

Don’t be shy. If you get appointed to a local board or commission, become the president of a local charity or write an article for a trade journal, share that achievement. Send a notice to the business section of your local paper. Share a copy of your article with your clients. Be sure to include a note that conveys how excited you are. Do it in a way that is not bragging but instead communicates your excitement.

The opportunity to mention some achievement or convey something about your business can come up when you least expect it. Those of us who were Girl Scouts remember that we were taught to be prepared. Put together that brief description of your accomplishments and experience.

When the opportunity comes up, you will have that crisp description at hand, one that showcases your accomplishments. You can more easily drop the relevant information into a conversation. Gail Evans, the author of She Wins, You Win says that, “Women tend to interpret rules too literally.” Learn to be subtle and find those artful ways to communicate your accomplishments.

And remember to use LinkedIn and other on line tools to both give endorsements and recommendations and to ask clients if they will write one in support of you. It is an accepted and professional way to let others hear about your accomplishments. So go ahead, make yourself heard!

Robin Fogel is the President of Robin Fogel & Associates, an executive coaching and consulting business which she started in 2001.

Contact her via her website at www.coachrobinfogel.com.

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12/2/13 9:40 PM

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12/3/13 10:35 AM

MONEY MATTERS

Year-end Tax Planning Tips for the Small Business Owner

by Brian M. Picariello, CPA/PFS, CFA As a small business owner, tax planning must be a year-round activity. However, the last several months of the year present opportunities to minimize taxes on your business income, and possibly your personal income taxes, too. Q4 is underway. Have you begun your year-end tax planning?

Review of earnings and taxes The structure of your business — C corporation, S corporation, partnership, limited liability company, or sole proprietorship — determines how your business income is taxed.

Generally, the income, losses, deductions, and credits of an S corporation, partnership, or limited liability company are passed through to the owners to be reported on their tax returns. Sole proprietors also report business income and deductions on their personal returns.

A C corporation pays tax on its income at corporate tax rates. A C corporation’s earnings are potentially subject to two layers of income tax, once at the corporate level and again if distributed to shareholders as dividends. Corporate earnings paid out to owners as compensation are included in taxable income but are deductible by the company. Therefore, they are taxable only once to you, as the business owner.

Before deciding to pay out any earnings as compensation at your C corporation business, remember that qualified dividends are taxed at a maximum rate of 20 percent while compensation could potentially be taxed at rates as high as 39.6 percent plus FICA and Medicare tax.

Tax saving tips for the cash and accrual crowd The tax accounting method your business uses determines when income must be recognized for tax purposes and when expenses are deductible.

Cash method taxpayers report income when it is actually received and deduct expenses when paid. On the other hand, accrual method taxpayers report income when their right to receive the income is fixed and the amount can be determined with reasonable accuracy. Expenses are deductible when all events have occurred creating the liability and the amount can be determined with reasonable accuracy.

Here are the top two tips on how to time income to reduce taxes for businesses using different accounting methods: If you are a cash basis taxpayer, you might defer income by delaying billing notices so that payment will not be received until early next year.

For example, an architect who sent out a client invoice for $50,000 dated January 1 rather than mid-December was able to stay in a lower tax rate.

For accrual method taxpayers, income can be deferred by delaying shipping products or providing services until the beginning of next year.

For example, a plumbing supplies manufacturer receives an order from one of its customers a week before year-end. However, the manufacturer

has the discretion to delay shipment to the customer until after the New Year and exercises that option. By doing so, the manufacturer was able to defer income until the following year and reduce their income tax exposure in the current year.

Get value from losses Looking back over your current year in business have you put any bad debts on your books? Have you suffered any casualty or theft losses (including natural disaster-related losses) or losses on the sale of business assets? Business owners should speak with their CPAs or other advisors to identify which of any such event at your business during 2013 can qualify for a deductible loss.

Bought any depreciation deductions?

Businesses have several tax incentives to invest in machinery, equipment, and other fixed assets in 2013. Time is running out, though, to take advantage of these provisions to depreciate asset purchases before year-end.

This tax year, businesses can claim a first year depreciation expense of 50% of the cost of qualified property bought and put in service by the end of the year. This tax break expires on December 31st.

Another provision of the Internal Revenue Code, Section 179, offers businesses an alternative to depreciating assets over time. Under Section 179, your business may be able to deduct, or expense, the cost of qualifying new or used assets. For this year, the expensing limit is $500,000.

However, in 2014 the expensing limit is scheduled to drop to $25,000!

Finally, try to maximize the benefits of both the bonus depreciation and Section 179 provisions. Note that if you plan on electing Section 179 for only some of your company’s asset purchases and depreciating others, it may make sense to use the Section 179 election for the assets with the longest lives.

The tax savings from savings strategy Finding as many deductions as possible is a big part of any tax minimization strategy. One area that is often overlooked and underutilized is the tax-favored retirement plan: profit-sharing, 401(k) and SEP plans.

These plans not only allow for deduction of any contributions made to the plans but also provide plan participants with tax-deferred growth on the contributions. Deciding which plan is right for you personally, as well as your business, can be complex. If you do not have a retirement savings plan in place, have your CPA or wealth advisor guide you as to which plan is the right fit for your situation.

As a business owner, year-end may not be the most convenient time for tax planning. However, when done properly it can be rewarding (literally) and help you accomplish your tax-minimization goals properly.

A partner and wealth advisor at Traust Sollus, Brian is both a CPA and a Chartered Financial Analyst. bpicariello@tswealth.com 20

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12/2/13 5:43 PM

WOMAN, HEAL THYSELF

By Bernadette Suski-Harding

Yes, it is possible to manage – even reverse – chronic illness through diet and exercise

O

ne day, Jane Schwartz had chance meetings with two people she hadn’t seen in ages. One was on the Paleo diet, and couldn’t stop talking about how great it made her feel. The other had lost a lot of weight after going vegan.

“These diets are at the opposite ends of the spectrum,” Jane, a registered dietitian said, “and yet it worked for them.”

That, right there, sums up the approach Jane, a co-founder of The Nourishing Gurus (www.nourishinggurus.com), takes anytime she meets with a new client.

“My mission is not to force people onto specific diets, but to figure out what works for each individual,” she said.

Her approach has a lot in common with the one employed by Deborah 22

Before/After2.indd 22

Ginsburg, MD, an integrative holistic doctor who’s built her Healing Oceans Family Wellness Center (www.healing-oceans.com) around helping people with one or more chronic conditions.w The first time Deborah meets a prospective new patient, they spend an hour talking. “At the end of it, I feel like I’m just getting to know the person: their sleep patterns, relationships, habits, thoughts, spiritual beliefs, etc. It’s only then that I can begin thinking about steps they can take,” she explained.

Taking the time to get to know patients in a comforting setting (more family room than exam room) gives Deborah the chance to determine what, if any, lifestyle factors are contributing to a condition.

“The vast majority of chronic conditions that we see in U.S. are lifestyle

moxiewomanmag.com

12/4/13 11:05 AM

induced,” Deborah said. “Prevention is entirely possible.”

And prevention is the way to go, Deborah said, because “conventional medicine doesn’t have cures for chronic diseases – like lupus, heart disease and diabetes. We have drugs that suppress symptoms. Most chronic diseases are not cured; they’re simply managed with symptom suppression.”

It takes patience to solve the puzzle For Jane and Deborah both, the commitment to find natural ways to let the body heal itself was borne of personal experience.

Jane immersed herself in the world of food and nutrition in the early 1980s, when her personal battle with the Freshman 15 led her down a path of food and healing.

Deborah discovered holistic healing as a med student at UCLA, where she was exposed to extraordinary holistic doctors (like Christiane Northrup) and where she first tried acupuncture and Chinese herbs to ease chronic back pain and menstrual cramps.

And, for them both, finding solutions is a journey along a path that isn’t always easy to navigate.

“When you start to look at root causes, you realize that the same imbalance in several different people can lead to several different illnesses,” Deborah explained. “Gluten sensitivity is a good example. In different people it can cause celiac disease, Hashimoto’s thyroiditis, headaches, arthritis, difficulty concentrating, gas and bloating, or constipation.”

Sometimes, there are combinations of imbalances in the body. Someone with a thyroid condition and allergies, for example, would benefit by eliminating gluten and dairy from their diet. Someone who is not sleeping well and also has asthma may have a magnesium deficiency; address that, Deborah said, and both conditions will improve.

One time, a patient came to Deborah after a blood test came back highly suspicious for lupus. “He was in a lot of pain, was waking up at night from the pain, and had to stop taking part in martial arts and bike riding,” Deborah said. “The rheumatologist told him he didn’t yet have lupus, but he might develop it.”

Deborah worked with him to change his diet, eliminating gluten and dairy, and testing his gastrointestinal function. She prescribed herbs (immune system modulators and anti-inflammatory) and is pleased to report that “he’s fine now.”

For Jane, about 80 percent of her patients present with chronic conditions involved the heart, blood sugar and digestive issues.

“Their doctors put them on medications. It’s a no-brainer,” she said.

“Obviously I would never take anyone off medication, but there are so many cases where you can get off medication. You can lose weight and manage your diet in a better way.”

Jane works hard to dispel the misinformation through the online courses she and her business partner, Stephanie Goodman, offer. “Severe lowfat diets, or no cholesterol in the diet, that’s not how you’ll manage.

Stephanie and I are about whole foods: nuts, seeds, eggs. We’re about bringing quality foods back in. We don’t talk about calories. It’s more

about balancing your nutrition.”

She adds that it’s “not all about diet. It’s about enjoying your foods, mindfully eating. Indulging in something that has some sugar is fine. We’re interested in not overdoing it. Eat your cookie or piece of cake with joy and mindfulness, not feeling guilty. We want to bring pleasure back into eating, not fear,” she said.

And, to go back to the point that there’s a diet for everyone, Jane offers herself as proof: “If I go vegetarian or vegan, I get shaky. I need the animal protein. You need to observe your body. How do you feel? You have to strike the balance.”

Both women know that making lifestyle changes to effect real change can be hard – at times downright intimidating – but perseverance and patience can lead to life-changing results. Read the stories of these women who’ve improved their lives.

According to The American Heart Association, every 30 seconds, someone has a heart attack.

Amanda Troia took a proactive stance against a family history of heart disease

Diet and exercise help her lose 130 pounds From early childhood, Amanda Troia was always the “overweight girl who was made fun of. There was name calling in school. ‘Tank’ comes to mind. I remember not wanting to get onto the bus,” she said.

She was lucky to have a core group of friends to buffer both the insults and the well-meaning but still painful remarks like ‘If only you’d lose weight. You’re pretty enough to be a model.’

“Those are the wrong reasons to lose weight. Once you realize it’s about your health, it all falls into place,” Amanda said.

When Amanda turned 30, it hit her “how quickly life goes. I want to be best. I want to take advantage of the moments I can,” she said.

Part of her motivation came from wanting to avoid the heart disease her grandparents had, and part came from her parents, both of whom had quit decades-long smoking habits and taken up running.

“My dad was racing on weekends, and beating 18-year-olds,” she said.

“My goal was not to become a runner, but that’s what I became. I ran a 5K and I’ve since run three marathons. I’ve done a couple triathlons too.”

A year and a half later, Amanda had dropped 130 pounds, weighing in at 175 and for the first time in her life able to fit into size 10 jeans.

When she sees people she hasn’t seen in a long while, “the first thing they ask me is ‘what kind of surgery did you have?’ I didn’t have surgery.

I am a firm believer that the best medicine is healthy diet and exercise.

Get the facts www.mylifecheck.heart.org: This seven-step program from the American Heart Association educates you on how best to live, and provides the tools needed improve health and lifestyle one step at a time.

www.everydayexposures.com: This website allows you to examine the toxins you’re exposed to daily — in your own home.

www.cdc.gov/chronicdisease/overview: The Centers for Disease Control and Prevention breakdown four common causes of chronic disease: lack of physical activity, poor nutrition, tobacco use and excessive alcohol consumption. moxiewomanmag.com

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AMANDA TROIA BEFORE, AT LEFT. EXERCISE AND COMPETITIVE RUNNING ARE INTEGRAL PARTS OF AMANDA TROIA’S LIFE SINCE SHEDDING 130 POUNDS. SHE’S SHOWN HERE AFTER A RACE FOR A FAVORITE CHARITY, RYAN’S QUEST. LEARN ABOUT IT AT WWW. FACEBOOK.COM/ RYANSQUEST.

I am proof that you can do it on your own,” she said.

A typical day for Amanda starts at 5:45 am, when she walks her dog at a brisk pace for 3040 minutes. When she arrives at work before 8 am (at New Jersey Manufacturers in Trenton), she helps herself to free oatmeal. She avoids coffee, drinks green tea, and makes a point of drinking 64 ounces of cucumber and lemon flavored water each day.

A snack at 10:30 am (almonds, dried apricots, yogurt) is followed by lunch (packed from home) at 12:30 pm and a 15-minute walk.

Amanda’s work day ends at 4 pm; when she gets home (Bensalem, PA), she walks the dog again, and goes to the gym. In the summer, she might run. Then, she eats dinner.

On Tuesdays, there’s an informal running club at work.

After keeping the weight off for six years, Amanda was honored by her employer with the Lifestyle Change Award.

“It was very touching, very exciting. It was a very proud moment for me,” she said. When Amanda meets someone who’s had heart disease or a stroke, it’s a reminder of why she did what she did.

When someone asks for her advice, she tells them to “move forward. One second, one minute, one day at a time. Keep looking forward, not back, not sideways. Today is all we have, make it the best for yourself.”

Audelle Harvey, Type 2 Diabetes

Vegan diet and exercise helped her lose weight and drastically cut insulin dose For the first year or two after her 2002 diagnosis, Audelle Harvey lived in denial.

Sure, she was overweight (a metabolic syndrome makes it hard for her to lose weight), but she also played volleyball four times a week, trained for and completed the Baltimore Marathon, and ate a reasonably balanced diet.

So how was it that the 29-year-old suddenly had Type 2 diabetes?

“The doctors looked at me and said, ‘You’re 24

Before/After2.indd 24

black, you’re fat, you must be diabetic’,” she recalls, though she has since met other people who, like her, were asymptomatic. Her research since then has led her to the belief that her condition was brought on by trauma. “A few months before, I tore my Achilles’ tendon. I had surgery. It might have thrown everything off.”

After ignoring the diagnosis, Audelle landed in the ICU for several days. “It was a wake-up call,” she said.

After that, she was the “classic diabetic patient. I did everything they told me to do: I counted carbs, exercised and experimented with all sorts of meds to see what would work,” she said. “That works for a while, but then it doesn’t. You get diabetes fatigue, which can almost send you back into denial, to the point where you give up. It’s a roller coaster of saying ‘I’ll do whatever I need to do,’ and then just wanting to be like everyone else.”

When Audelle relocated to Princeton, her new doctor wanted to add a drug to her regime. She said no, and turned instead to a support group for diabetics – “They met at Dunkin’ Donuts. It was the ultimate test of willpower!” she laughed.

When Audelle learned of Dr. Joel Fuhrman’s book, Eat to Live, with a message geared to diabetics, she got serious. First she removed all processed foods, then added a large salad and lots of beans to her daily regime. Then she tried a vegan diet for six weeks.

“I lost a lot of weight, and I didn’t need insulin during that diet,” she said.

When she took part in an annual awareness event hosted by the American Diabetes Association, she discovered the Princeton Suppers Program. “They were serving chili for breakfast,” she recalled. “I’d been thinking about that – reversing my meals.”

She also liked the group’s message: that she could be on whatever diet she believed worked for her, and the group would support her.

“They’ve made a huge difference in my life,” she said.

Through the vegan diet and exercise, Audelle

A chronic problem • Seven out of 10 deaths among Americans each year are caused by chronic diseases, with heart disease, cancer and stroke accounting for more than 50 percent.

• In 2005, nearly one out of every two adults had at least one chronic illness.

• 75 percent of our health care dollars goes to treatment of chronic diseases.

• Obesity affects one in three adults, and almost one in five children ages 6 to 19.

• Diabetes is the leading cause of kidney failure, non-traumatic lower-extremity amputations, and blindness among adults, aged 20-74.

• Excessive alcohol consumption is the third leading preventable cause of death in the U.S., and contributes to more than 54 diseases and injuries.

• More than one-third of all adults do not get enough aerobic exercise.

• In 2007, less than 22 percent of high school students and only 24 percent of adults reported eating five or more servings of fruits and vegetables per day.

Source: The Centers for Disease Control and Prevention

reduced her insulin needs by two-thirds. She lost 30 pounds. Her vision and skin improved, and she sleeps better. “I used to need a nap every day. Not anymore!” she said. “I don’t really know where all the energy is coming from.

I’m more euphoric now, and consistently so.”

Her favorite proof of success is the occasional letter from a flummoxed pharmacist asking why she isn’t refilling her prescriptions.

She done a couple cleanses – “the idea is to remove common allergens,” she said, “and to have two meals a day that are liquids so your body has a chance to rest.”

She’s discovered that when she eats raw foods, she doesn’t need as much insulin. And she offers this advice: “Whatever you think you hate, try it raw. You’ll be surprised by how it’s supposed to taste.” That’s how she discovered a love for kale salad.

Staying healthy and losing weight are twin motivators. Fear is a third.

“When you ask yourself, ‘Do I want to risk losing my leg someday because I’m eating a snickers bar today?’ chances are good you’ll say no!” MW

moxiewomanmag.com

12/2/13 6:52 PM

IT’S THE LAW

Give Yourself a Legacy Checkup

By Susan K. Garrison, Esq.

Many people make resolutions this time of year – to take better care of their health, get more organized, and build better family relationships.

This year you could do all three by giving yourself a personal or family legacy check-up. This wouldn’t be a medical exam, although it would probably be good for your mental health and peace of mind.

Most people don’t want to think about “estate planning” – either because with current estate tax laws they don’t believe they have any ‘estate’ to plan or they just don’t want to think about dying. But estate planning is not just about setting up a plan to save taxes or even figure out who should get your money and other possessions.

Estate planning is a process - it’s not done until you die. Your life changes; your family changes; you change; so should your estate plan.

Think Holistically Traditional estate planning involves engaging a person’s ‘team’ of financial, investment, tax and estate planning advisors. But you are more than the sum of your possessions; “you” encompasses also your dreams, hopes, and values; a Personal Legacy plan can include these and your family as well in a more holistic way.

“Holistic” estate planning can help you answer questions like: What if you want to convey to your loved ones more than just dollars and cents?

What if you also want to ensure they understand the special value of family history, not just heirlooms? What if you want them to understand how your life influenced how you view philanthropy or your vision for your family?

Your legal advisor can help you determine the fundamental aspects of estate planning – proper designations of life insurance and retirement funds, wills, trusts, living wills, and the various medical and general powers of attorney along with more advanced charitable vehicles.

Your Personal or Family Legacy should include of course the elements of a traditionally complete estate planning questionnaire: all of your assets, from cash, securities, real and personal property and possible inheritances, etc. as well as intangible assets, from intellectual property to frequent flyer miles. It would also include other financial information such as your liabilities or obligations that you may want continued, such as regular care of a parent and charitable pledges.

Simplification as a Gift Just as you would not want to leave your young children with the added pain of delay and possible family conflict of court proceedings to name their guardian by failing to name one in your will; you can simplify other aspects of the process of your passing. You can have the proper legal instruments in place and your family may still be in turmoil, confusion and disharmony from more than the tragedy of your death. You can make this easier for them by writing down now all the information your

survivors might need to know, or you want them to know about your wishes and plans.

Keep Everything Together in a Safe Place Listing your assets and liabilities is not enough if you don’t include where one can find the various documents related to them, like motor vehicle titles. Don’t forget other legal documents like cohabitation, pre-, and post-nuptial agreements. Make sure you include safe deposit box information, as well as all the professionals you use and how to contact them – and the full names and addresses of all your beneficiaries, including charities, and membership in any charitable legacy societies, organizations, lodges, or unions.

Having in one place information you yourself know automatically will make it much easier for your survivors– like social security numbers, Medicare numbers, drivers’ license numbers, as well as other important numbers like safe combinations. Another critical list is passwords to your computer and other access codes to your online banking, email, alarms, and websites.

All this information is peculiarly personal to you. Most of it is sensitive and could be used by other unscrupulous persons for identity theft.

It should be kept in a safe place known only to a few trusted persons.

Likewise copies should only be given to those who will safeguard your personal and financial information.

Have the Conversation Once you have done your organizing, you could round out your Personal Legacy planning by bringing your values and then your children, at least adult children, more fully into the picture. Begin by thinking about values-informed estate planning. Sometimes writing this down is called an “ethical will.” There is no specific format. In it you answer questions like: How do you want to be remembered? What values would you like to pass on? What would your children say your values are? How have you planned for your children to be able to handle the wealth you have provided for them?

Finally, talk with your family also about long-term care planning and, if you haven’t already done so, about your Personal Legacy plan. You should bring up the conversation with all your children about what will happen when you die. By doing this people will not feel cut out and have to wonder, and it will minimize mistakes.

Susan K. Garrison, J.D., LL.M. Taxation, based in Media, PA, is the principal of Garrison Law, with over 30 years of experience, concentrating in estate planning and administration, trusts, and tax-exempt organizations. moxiewomanmag.com

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12/2/13 9:26 PM

Ladies WhoLaunch

interviewin Maureen Doron’s sister-in-law, Rita Conallen credits her for inspiring her to open her own boutique, Urban Grace on Palmer Square in Princeton.

I was motivated to start my business by a huge mid-life crisis! I toyed with going to law school and was actually enrolled in graduate school for psychology when I pulled the plug on those ideas.I Before I opened the shop in March of 2011, I reached out to Maureen for her thoughts and with her help I started the process.

The name is a combination of my daughter’s name, Grace and a catchy word provided by a friend.

We are a contemporary women’s clothing/accessory boutique. We carry some great vendors, such as Trina Turk, Rebecca Taylor, Shoshanna, AG denim and Autumn Cashmere, just to name a few. I think that my personal touch with the customers and ability to correctly fit women is my specialty.

My main challenge in starting my business was the fact that right as I began the process, my husband was deployed to Iraq. Being a “single parent” with two children, running a household and making the time to oversee the beginning of a business was tough. The main challenge now is keeping Urban grace on my customers’ radar and gaining new customers in this tough, competitive retail climate.

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I feel that my marketing via email, Facebook, Twitter etc. are helping to keep the attention of my customers. I also try to maintain personal relationships through email and phone calls.

My main advice was given to me by Maureen. She told me to become involved in the industry before entering it on my own. If you want to start a boutique, find the best boutique in town and work for them for at least six months. Like anything else in life, you don’t know what you’re getting into unless you have solid knowledge in what you want to do. “You don’t know what you don’t know.”

Urban Grace 7 Palmer Square West Princeton NJ 609-454-3124

“Since Rita opened her store, I love having another set of eyes on buying trips to NYC and a shoulder to cry on when the business seems too much to handle,” says Maureen. “She is finding her own way and now she is a great source of advice and input for me.”

moxiewomanmag.com

12/4/13 11:01 AM

Ladies WhoLaunch

winterview What motivated you to start your business and how did you come up with the name (s)?

I was 24 years old and decided to move home from NYC after 9/11. I learned that life is short and wanted to pursue my dream. I loved styling my friends and wanted to turn my passion into my career. My guy friends always called girls, “skirts” … and so it began.

Tell us a little bit about what products/services you provide.

Everything from jeans to cocktail dresses for women aged 20-70. What sets skirt apart is our stylists. Talented, smart and lovely women are here to help you style the perfect look – for your age, body type and personal style. We don’t work on commission – you really DO look that good.

What are the main challenges in starting a business and how have you or are you overcoming them?

Money. Starting a business undercapitalized is almost impossible to overcome.

While fashion is my passion, I give equal (if not more) attention to the numbers!

Hire people you can really learn from and never forget- this is a BUSINESS.

What are your short and longterm goals for your business?

After 12 years, 2 stores, a husband and three children, ages 7,5, and 2 years old, I am busy- but store #3 is a definite!

What are you finding to be the most effective methods of marketing your business?

Developing personal relationships with every customer- whether they spend $100 or $10,000-I get to know them. I call them, send thank you notes- make them feel special. A book called “Hug your Customer,” by Jack Mitchell is my bible. It is required reading for my staff.

Any advice to other women thinking about taking the plunge into starting their own business?

It is the hardest job in the world- mostly because you are never “off.” You take the job home with you every minute of every day. However, it was the best decision I ever made. 12 years later I am able to balance work and family in a way that a corporate job would never allow. Just remember for the first several years you need to put the business first!

Skirt 931 Lancaster Ave Bryn Mawr, PA 610.520.0222

Skirt 272 96th St Stone Harbor NJ www.shop-skirt.com Maureen Doron, Owner

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The Essence of Spirits: Raising a Glass at Regional Wineries and Breweries

By Scott Cullen

I

f you’ve never taken a trip to the spirits world, never fear, you don’t have far to travel to get there. The Philadelphia suburbs and New Jersey countryside are jam packed with wineries and breweries and once you arrive, you’re likely to find an array of palette pleasing wines and some of the best brews anywhere in the country.

A good wine isn’t hard to find in New Jersey or Pennsylvania, and you’ll find some highly drinkable wines at Hopewell Valley Vineyards in Pennington; Laurita Winery in New Egypt, NJ; New Hope Winery in New Hope, PA; Unionville Vineyards in Ringoes, NJ; and Southwind Winery and Vineyard in Millville, NJ to name just a few.

Most wineries offer tours, usually by appointment, and are typically open for tastings every day of the week. Many also complement the wine tastings and tours with music, food, and special events. For example, Hopewell Valley Vineyards offers a variety of music, although jazz seems to be the music du jour on Fridays and Saturdays from 6-9, and Sundays from 2-5. They also serve brick oven pizza, an ideal complement to the wine.

At Hopewell Valley Vineyards visitors can sample and purchase from a menu featuring 20 varieties of wine. “We have a great selection that appeals to everybody’s palettes,” emphasizes co-owner Violetta Neri who

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owns and operates the winery with her husband, Sergio. “We’re working with some new wines and doing very well,” she says. “We’ve become a really fun destination.”

Violetta won’t get pinned down when asked to name the vineyard’s most popular wine. “It’s not a Coca Cola production line, we’re a small boutique winery, so it’s quality versus quantity. Wine is a personal thing.

Some people like sweet, some like this, some like that.”

The winery is a labor of love and the Neris spend most of their waking hours at the winery. Sergio can often be found in the tasting room playing piano while Violetta is right at home doing the tastings and leading the tours. “I love to share a glass of wine, share stories, and laugh,” she says.

It’s been 19 years since Sandra Price and her husband purchased the defunct New Hope Winery after the shock of Sandra losing a primo job in the corporate world and looking for something to do. Today, she’s enjoying life, enjoying wine, and has turned her little winery into one of the prime music venues in Bucks County.

The winery has come a long way from when Price first took over and the selection was limited to a half dozen fruit wines. Today, there are 21 different wines to choose from. “We run the gamut from dry to sweet,” says Price. “We have every taste covered.”

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You’ll also find traditional wine tastings for 10-20 people at the Winery’s wine bar as well as pairings with cheese, chocolate, and hors d’oeuvres.

Visitors appreciate the way Price and her staff dial down the intimidation level as soon as they walk through the door. “A lot of people want to learn about wine but feel intimidated when they visit certain wineries,” explains Price. “We make them feel comfortable.”

New Hope Winery is a terrific location for corporate and special events.

“That has encouraged a lot of people to come back or come to a show as a large group,” adds Price.

The winery recently hosted a fashion show with a couple of local shops. Price is adamant about supporting local businesses since that support works both ways. Another recent event found the Winery hosting an event for a local business that included the requisite wine tasting and hors d’oeuvres. “We’ve done breakfast meetings to large corporate allday events,” says Price.

Music has become a big draw and New Hope Winery is now a destination for music lovers and national touring artists such as Johnny Winter, Raul Malo, and Dar Williams. For many of those who attend the concerts, it’s their first, but usually not last visit to the Winery.

When we interviewed Price she was preparing for a special wine tasting and concert with musician Al Stewart, best known for the song, “Year of the Cat.” He was going to talk about his favorite wines and be joined by the Winery’s resident wine connoisseur who would delve deeper into the local wines.

Southwind Vineyard & Winery is a beautiful estate with horses, vines, and walking trails located on a 100-acre family farm in Millville, NJ. The horse farm was originally founded 30 years ago by winemaker Lorre Allen’s parents, the vineyard and winery opened a little over a year ago.

Running a winery keeps Allen, who is something of a jack of all trades, busy. “I farm and grow the grapes, do the winemaking, the marketing, and the selling. It’s like having three jobs.”

She’s discovered too that if you build a winery, they will come. “The experience of spending time on the estate is what brings people out,” says Allen. “The farm is beautiful, it’s a lovely place to hang out, we have fire pits, we welcome pets, and it’s a lovely place to have a picnic.”

So does the winery’s Bordeaux style wine, a rich, dark red that she says is somewhat unique for the area. Allen also touts the Winery’s authentic rosé. Also on the wine list is a selection of sparkling wines that are created in house. Here you’ll find champagne style wine, including a pink, a sparkling chardonnay, and a sparkling chardonnay flavored with peach juice.

You’ll find the occasional special event such as a dog dress-up contest at Halloween. The winery recently hosted a mounted scavenger hunt trail ride for women riders. “We had a mounted bar where they could ride up and get their glass of wine while on their horse,” recalls Allen The winery may be in its infancy, but Allen seems to be on the right track. Her wine is now on the wine list of a local restaurant and Southwind will have a wine bar in the Levoy Theater in Millville.

Unionville Winery in Ringoes, NJ is a great place for locals as well as visitors from outside the area looking to top off their day after they’ve done their shopping and tourist trapping in New Hope and Lambertville.

“We have a special place here and love to share that,” says John Cifelli, director of operations at Unionville Vineyards in Ringoes, NJ. “I’m a big believer that if you let people see behind the curtain they go from being your customer to being your friend or fan.”

The wizard of wine at Unionville is winemaker Cameron Stark who has spent 20 years making wines in Napa Valley and on the East Coast.

Unionville has five estate vineyards spread over three counties. Because of the unique soils and microclimates of each location, Stark has been able to create some distinctive wines based on the source of the grapes.

Some of his wines have even earned recognition at prestigious wine competitions around the country.

“I’m crazy about Cameron’s wines,” confirms Cifelli. “We advertised moxiewomanmag.com

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the Chardonnays and Pinot Noirs he produced in 2012 as the best of his life. He’d put them up against anything he made during his time in Napa.”

Unionville’s tours usually cater to first timers, which Cifelli finds exciting. “I’m getting people who are coming here with a clean slate. Very often we’re the first winery in New Jersey they’ve been to.”

Unionville Vineyards’ Tasting Room is in the original 1858 barn on the former 19th century peach orchard. The barn is open seven days a week from 12 to 5. Tours of the winery and vineyard are available on Saturdays and Sundays where visitors can learn about wine in a non intimidating way.

Besides the wine, Unionville is a great location for corporate team building events and dinners, weddings, anniversaries, and birthdays. “People can rent the winery for just about anything they can imagine,” notes Cifelli. “It’s a unique setting. To visit an active winery and put your hand on a fermentation tank that has 1,000 gallons of wine inside is just awesome!”

At Unionville you can enjoy wine and cheese pairings, food pairings, and something new that Cifelli is doing, blind tastings where he buys a half dozen wines, brown bags them, then everyone tastes and talks about the wine and discuss where that wine might originate from. “It’s a way to break down people’s misconceptions of wine,” says Cifelli.

The Brew

If beer is your thing, hop on over to River Horse Brewing Company in Ewing or Vault Brewing in Yardley, PA. Earlier this year River Horse Brewing Company moved into its new site in Ewing after leaving its Lambertville location for greener pastures. Production is up and at press time they were preparing for their first tours and tastings. “We added 30 percent capacity since we moved in here,” notes Chris Walsh one of the co-owners.

The new location, equipment, and infrastructure eliminates the down days that plagued them in Lambertville. “We’ve removed mechanical problems from the equation,” states Walsh.

But who wants to think about mechanical problems when there’s cold beer on tap...

“We have beers that appeal to almost anybody,” says Walsh. “Our styles run the gamut, for the beer geek to the novice to somebody who’s just looking for something different.”

There’s always something new to drink beyond River Horse’s five yearround beers. They also offer five seasonal beers as well as two or three different beers in the Brewers Reserve Series that are added to the mix whenever the mood strikes.

Triple Horse tends to be the most popular beer. It’s also the beer with the highest alcohol content (10%). On the seasonal side, Summer Blonde is a favorite. “That’s easy drinking,” states Walsh. Come fall and winter the Oatmeal Milk Stout, Imperial Pumpkin Ale, and Double Wit Belgian Style Wheat are seasonal highlights.

IF YOU PLAN TO PARTAKE Hopewell Valley Vineyards, 46 Yard Rd., Pennington, NJ 08534, (609) 737-4465, www.hopewellvalleyvineyards.com, www.enjoyhopewellvalleywines.com: Tastings every day and tours by appointment.

New Hope Winery, 6123 Lower York Rd New Hope, PA 18938, (215) 794-2331, www.newhopewinery.com, Tastings seven days a week.

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Walsh describes River Horse as a craft beer that’s really flavorful, well thought out, and made with all kinds of different ingredients and available in different varieties.

The local angle also helps. Most sales are in New Jersey plus River Horse’s packaging and logo with the big hippo are certainly distinctive.

“Those elements together add up to why they pick us,” he says.

If you plan on visiting Vault Brewing in Yardley, PA, better call first.

Even though the brew pub, which opened in October 2012 doesn’t take reservations, co-owner James Cain, who founded the microbrewery with his brother John, recommends calling an hour an advance to ensure you’re in the queue for a table once one opens up in the 85-seat pub. If you’re visiting during the warm weather months, there’s another 35 seats available outside.

The pub offers a seasonal selection of beers. The time of the season determines what’s on tap. Come fall, Vault’s most hyped and anticipated beer is Sweet Potato Ale. Yes, you heard that right, Sweet Potato Ale, Vault’s take on a pumpkin beer. “Sweet potatoes are a great alternative to pumpkins and give a better texture and flavor,” explains Cain. “It’s a great alternative to a pumpkin beer and we still put in the spices, nutmeg, vanilla, and molasses. It’s like liquid pie in a glass with a whipped cream top.”

Also popular year round are Vault’s IPAs. “Our IPAs move really well and we can’t keep them on tap,” adds Cain.

In the winter you’ll find darker beers and stouts, beers with a higher alcohol as well as some more complex lighter beers that are a little heavier than what’s served during the warmer months.

Vault’s beers fall into five categories—the blonde/light category, a hoppy category like an IPA, a malt with a sweetness to it, some type of dark beer—Vault offers a wide selection of stouts—and a beer with a high alcohol content that is served in a smaller glass.

“We try to make sure we have beers in that rotation with those categories in mind,” says Cain. “That allows us to be flexible, try new things, and improve with every beer batch.”

The Cain brothers spent some of their formative years in Australia where the family befriended Australian brewers. But it wasn’t until a year ago after deciding to change careers that the Cains realized their dream of opening a microbrewery in Bucks County.

“The idea was to create a concept where you had a very simple menu and beers produced on site,” recalls Cain.

Besides the brews, Vault also offers wine, a tasteful menu, and live jazz music.

Vault’s clientele comes from far and wide, which isn’t unusual for a microbrewery that caters to beer lovers. “We are sort of a destination,” says Cain. “We get locals as well as people who travel from all over the place; breweries and brew pubs are businesses that people will travel to visit.”

Cheers! MW

River Horse Brewing Company, 2 Graphics Dr., Ewing, NJ 08628, (609) 883-0890, www.riverhorse.com: Tours and tastings Saturdays and Sundays 1-5 every half hour by appointment only.

Southwind Vineyard & Winery, 385 Lebanon Rd., Millville, NJ 08322, (856) 364-9690, www.southwindvineyardllc.com: Open 12-6, except Mondays.

a week from 12-5. Tours are complimentary at 2:30 on Saturdays and Sundays during the cooler months, tours start at 1 in the warmer months.

Vault Brewing, 10 South Main St., Yardley, PA 19067, (267) 573-4291, www.vaultbrewing.com: Open Monday-Wednesday 4-11 p.m., Thursdays 1211 p.m., Fridays and Saturdays 12 p.m. – 1 a.m., and Sundays from 12-10 p.m.; closed Mondays for private events starting in January; brewery tours for up to 10 people are at 1 p.m. on Saturdays.

Unionville Winery, 9 Rocktown Rd., Ringoes, NJ 08551, (908) 788-0400, www.unionvillevineyards.com: Open seven days

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PAYING IT FORWARD

Before You Say Another Word…

Read what Nancy Logue and Jill Shaffer are doing to ‘Change the Message’ and Banish Bad Body Talk

By Bernadette Suski-Harding

W

hen I think back to my adolescent years, some of the things I remember most are the things I wish I could forget.

The boy at summer camp who told my 12-year-old self that I was ugly, like an ostrich, and should stick my head in the sand.

The well-intentioned adult who looked at my thighs and remarked, “Wow, you have a lot of stretch marks for a kid.”

The relative who compared me to two drop-dead-gorgeous cousins (you know the type: long sleek hair, long legs, looking always as if they’d just stepped from the pages of a fashion magazine) and concluded, “You couldn’t hold a candle to them.”

That last one hurt especially. It was said, stupidly and presumably without malice, in front of my first steady boyfriend at a family wedding. I remember race-walking to the exit, choking back tears until I was certain no one would see or hear me.

Words like these maim psyches, scarring them forever. I know this and understand this to the very core of my being.

So why is it that I sometimes slip up and describe myself in unflattering terms? Or worse, think unflattering things about someone who crosses my path?

It’s a dilemma Nancy Logue, PhD, and Jill Shaffer, RD, are working to illuminate, through workshops, group and private counseling, and presentations.

Nancy and Jill are the co-founders of Change the Message (www.changethemessage.com), and their goal is simple: to banish Bad Body Talk – any talk that is negative and hurtful – once and for all.

An Age-Old Problem With a Modern Twist Nancy, a psychologist, and Jill, a registered dietitian, first met in 1998, when Nancy hired Jill to work at The Renfrew Center in Yardley, PA. It was a satellite office of the country’s first residential treatment facility, located in Philadelphia, for people with severe eating disorders.

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and teens, individually and in groups, who suffered from compulsive eating disorders and other behavioral and emotional excesses.

“Day after day, week after week, year after year, we’d see the suffering,” Nancy said. “A small minority of people get eating disorders, but it’s a very, very serious problem, with the highest fatality of any mental illness. And still, that’s only a fraction of the people who are struggling with Bad Body Talk.”

Nancy and Jill define Bad Body Talk as “any talk that targets the body with harsh critical judgments, like comparing self and others, rejecting certain body features, body-based putdowns and teasing, and judging character by how a person looks. Bad Body Talk is so common and so familiar that much of it goes on unconsciously,” Jill said.

It’s widespread too, impacting people of all ages, genders, ethnic groups and social classes.

“We are bombarded by media images and messages that perpetuate the myth that achieving the perfect body and being thin is possible, normal and solves most important problems,” Nancy said.

“Focus on body image is so omnipresent that a majority of young girls and women now define themselves and their self-worth by their appearance, shape, size and weight. This is an increasing problem for males too.”

The more they listened to the stories of their patients, the more they realized that something needed to be done. That ‘something’ was establishing Change the Message and devoting what time they can to community outreach, education and prevention efforts.

“As specialists in working with people who struggle with eating problems, we see the profound impact of Bad Body Talk,” Jill said. “Negative body-focused judgments wound self-esteem and interfere with healthy self-care. We felt a need to get out of our offices and help communities prevent eating disorders. We want to use our voices to counter the pervasive toxic messages promoting unreasonable body image ideals. It is important for people to know that it is possible to change.”

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It’s a worthy battle against ages-old behavior that’s compounded and complicated by modern technology.

“The problem of comparing ourselves to others, and finding fault with ourselves – or in the words of the Ten Commandments coveting what other people have – that’s as old as humanity,” Nancy said. “In our current environment, there’s so much emphasis on visual appearance.

Comparing ourselves to this artificial ideal just makes the problem so much worse.”

It’s at this point in the interview that Nancy and Jill remind me of a video I’ve seen before. It’s an eye opener, viewable on YouTube, that shows someone using PhotoShop to manipulate an image of a woman, changing body proportions, skin tone, eyebrow shape, hair length and foot size, until she is indistinguishable – both from herself and from the supermodels glorified on billboards, in magazines and on TV. Check out the vid for yourself: http://www.huffingtonpost.com/2013/10/30/photoshop-body-evolution_n_4170021.html No, You Don’t ‘Need’ Your Bad Body Talk When not working with clients at their offices (Nancy is in Yardley, PA, and Jill is in Pennington, NJ), this dynamic duo might be found leading a discussion at a teacher in-service or a workplace team-building, setting up a booth at a trade show, or running a workshop for students.

It never ceases to amaze either of them how easy it is for people to slip into the hateful talk: I’m fat. I’m stupid. I’m ugly.

“When I speak to someone I know is using a lot of Bad Body Talk, I ask them to pick a person they love, and imagine saying to them what they say to themselves. That hits home right away,” Jill said. “The response is usually along the lines of ‘I would never say that!’ So I ask, ‘Why wouldn’t you say that?’ and they say ‘Because that would devastate the person. It would be traumatizing.’ Exactly! That’s what you’re bringing on yourself when you use that language.”

And when Nancy wears the button they use to promote their message – a simple reminder to stop Bad Body Talk – she is surprised at the

reactions she gets. One woman told her, “But I need my Bad Body Talk. If I don’t do the Bad Body Talk, then I’m going to turn into an elephant. I’m going to never stop eating’.”

Another woman told Jill, “If I don’t use the Bad Body Talk, then I will lose all control.”

These are points that Nancy and Jill disagree with. Strongly.

“From our findings and experiences in working with people, we see transformation and improvement happen when people are compassionate, encouraging, kind and respectful to themselves, using healthy communication. Not when they’re beating themselves up,” Jill said.

“Being nurturing to yourself, that’s what works,” Jill said. “It’s hard to make changes, I know. I often hear things like ‘This is hard, this is a struggle,’ ‘I don’t feel like going out and taking a walk on the canal,’ or ‘I don’t feel like setting limits on dessert or sweets.’ But if you’re beating yourself up on it, you’re more likely to fail.”

Nancy and Jill have heard feedback from enough people to know the methods they employ and the behavior changes they advocate really do work.

A couple days after leading an in-service for teachers and staff at Hopewell Valley Central High School in Pennington, Jill was walking with a friend along the canal towpath in Princeton when another walker recognized her and exclaimed, “Oh my God! You’re the Stop Bad Body Talk lady. That workshop was fabulous. I’m really beginning to work the program and I feel so much better.”

They also know it takes practice, and perseverance, and a tad bit of humility.

“This is an active process,” Nancy said. “It’s not one and done. It’s a creative challenge.”

Which is why they developed a five-step approach to banishing Bad Body Talk. And why they encourage people to not give up, and to remember that words, particularly hurtful ones, can resonate – and cause pain – long after their echo has faded away. MW

Sound like anyone you know?

We asked Nancy Logue and Jill Shaffer, the co-founders of Change the Message, to share with us a case study, so that we could better understand the situations their clients presented, and the solutions offered in return.

So, pour yourself a cup of tea, read this description, and ask yourself if it sounds familiar.

One of the workshop participants was a working mom with a stressful career and a history of failed diets. She had almost given up on feeling comfortable with herself and much of her distress focused on her never-ending dissatisfaction with her body. Shameful feelings about shape and size kept her from participating in social events, and she often found herself staying up late watching TV and eating, instead of going to bed with her husband. She came to the workshop because “my beautiful teenaged daughter keeps asking me, ‘Do I look fat?’ It drives me crazy!”

Turning her attention to the messages that she was giving herself, she recognized that her daughter’s obsession mirrored her own preoccupation with body image. The workshop experience made her more aware of the barrage of Bad Body Talk she experienced day in and day out. She had gotten so used to it she didn’t even notice it, but her daughter’s new obsession was a wake-up call. She wondered what impact her language was having. Did her Bad Body Talk make her feel worse about her body and herself?

She began following the simple instructions on the Change The Message challenge card and noticed how much better she felt when she replaced Bad Body Talk with healthier messages. Over time, as she intentionally practiced being more respectful to herself, she discovered a new equilibrium. She found it easier to face her issues and stresses without

NANCY LOGUE, PH.D AND JILL SHAFFER, R.D.

criticizing and judging herself. Focus on eating and weight-control tactics were no longer disproportionate themes in her everyday life, freeing her to enjoy activities and relationships she had been avoiding.

Her daughter’s body image worries have not entirely disappeared, but this mother is now better able to support her daughter in understanding her feelings and what is really going on in her life.

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Victoria Browning Wyeth Honoring the Wyeth Name Through Education

By Terry Fitzpatrick

VICTORIAN BROWNING WYETH AT THE BRANDYWINE RIVER MUSEUM. 34

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“I feel that Andy is an incredible painter but an even better person.

He deserves to have the world know how much he loved to paint and the deep emotional connections he had to the people and places he painted .”

She

Photos by Front Room Images

has always called him “Andy;” he despised “grandpa” because it made him feel old. Victoria Wyeth, descendant of famous artists N.C. and Andrew and niece of Jamie, does not draw, paint or sculpt.

This last member of a family whose members either express, display or deal in fine art, Andrew Wyeth’s only grandchild, likes to photograph children. That’s her hobby. Her vocation is instilling within the public, particularly art lovers, an understanding and appreciation of his enormous trove of work.

Early on, approaching puberty, this exuberant, articulate -- yes, talkative -- girl enjoyed strolling past walls of paintings, verbalizing what she saw. There was plenty to see. Along with N.C. and Andrew, were the works of Carolyn and Henriette, Andrew’s sisters, acclaimed artists in their own right. Recognizing a new and different talent, Andrew encouraged her, pointing to various aspects in a picture: composition, color, lighting, technique, drawing out the child’s observations, teaching her the vocabulary of description. He insisted that, although he may move a tree or a wall for balance in a particular scene, what she viewed was just what she saw, with no ulterior meaning. To this day, his best-known work, “Christina’s World,” is subject to relentless analysis and speculation as to the extent of Wyeth’s intimacy with her and nude subjects Helga, and Christina Olson’s daughter, Siri.

Escape to Maine Each year the Wyeths escaped Chadds Ford’s sweaty summers for the cool coast of Maine, thus inspiring different subjects, the use of different palettes. Here Victoria and Andrew enjoyed an extraordinary relationship, discovering that, though separated by generations and gender, they were very much alike. Very individualistic, Andrew’s style and subject matter were deemed unfashionable in mid-20th century art circles. Too simple, too realistic, they said. He didn’t care.

Victoria, very much a tomboy, expressed her disdain for society’s strictures by pursuing her own style in dress, studies and friendships.

Today, she says, “he is my role model.” She insists, however that she was never over-indulged: his annual Christmas present to her was a bag of quarters that added up to $100, and her graduation gift was an ancient station wagon. “Andy spoiled me with affection, not things,” she says with a smile.

Summer mornings, the two of them were up before dawn, bursting with energy, off to find breakfast, frequently visiting, uninvited, neigh-

boring friends who welcomed them in their bathrobes. Then it was back to his studio where he painted under first light, the time of day when he was most inspired and productive, while Victoria was his rapt witness.

This remains her favorite time of day.

The Business of Art Grandmother Betsy was the business head of Wyeth enterprises, not a small responsibility, and Victoria credits her with an appreciation for practical applications to creative genius. Whereas Andy hugged and cuddled, Betsy ran her finger up her spine and told her to stand up straight.

To this day, at 91, she threatens to tape the point above her granddaughter’s nose whenever she sees her frowning.

Victoria was raised in New York City, where both parents were art dealers, her mother with a gallery in the high rent district -- she returned to her business two days after Victoria was born. This left her with a nanny and her father Nicholas, who, when he wasn’t traveling, did much of his negotiating from home, thus creating another strong paternal bond. She recalls that every Friday the two of them ate BLTS’s at a favorite Manhattan restaurant, and she was allowed to buy one comic book.

Preparing for college, Victoria pondered majoring in Art History, a notion that was firmly shot down by her grandfather who despised historians’ efforts to analyze meanings and purpose in various paintings. He warned her, “If you do that, you’re going to ruin my artworks.” His favorite artist was August Durer, a 15th century artist best known for his “Praying Hands.” Like Durer, Wyeth’s works are exquisitely stark and self-explanatory.

She chose to major in psychology at Bates College in Maine, with graduate work in forensic psychology at Wesleyan University. Presently she uses her expertise in that field volunteering at Norristown State Hospital where she sorts and compiles the records of sexual paraphiliacs, information that can be used in psychiatric studies and criminal prosecutions. Asked if examining the material isn’t disturbing, she says, “Only if the behavior is by a criminal who seems otherwise normal, someone I might have known socially. The really gruesome, gory ones don’t bother me.”

Until a couple of years ago, she enjoyed giving well-received tours at Brandywine Museum in Chadds Ford, home to much of the Wyeth family’s artistic output, particularly Andrew’s. She does not overlook the featured work of Jamie, who, unlike Andrew, lives and works mostly in Manhattan, although he, too, summers in Maine. Jamie Wyeth is best known for his huge, detailed painting of a pig -- not a city resident -moxiewomanmag.com

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and stark, nearly colorless oils featuring artist Andy Warhol and ballet dancer Rudolf Nureyev, who were, indeed Manhattanites. Uncle Jamie and his wife were particularly comforting as she struggled with profound grief after her grandfather’s death in 2009; she was holding his hand as he drew his last breath.

Honoring the Wyeth Name Aware of her position as the last of this remarkable family, Victoria feels an obligation to honor the Wyeth name. She recalls Andrew’s warning, “You think you’re criticized now, wait until you’re really famous.”

While she would like to return to giving tours at the Brandywine Museum, the practical, “Betsy,” side of her knows that she can have greater influence, and make more money, traveling the world giving power point lectures and showing her own, otherwise unavailable slides of Wyeth’s works. Large organizations, particularly banks seeking a cultured image and promoting philanthropic patrons, are among her clientele. She has one caveat: they must arrange an additional lecture for underprivileged children. Recently, in Paris, she found she did not need to use her rusty French. The kids, to her delight, all responded in English! Meanwhile, she keeps in touch with her Maine “Little Sister” (whom she met through the nationwide mentoring program, Big Brothers, Big Sisters) Sarah, now twenty-five.

This tall, beautiful and articulate 34-year-old is very much aware of her perceived obligation to continue the Wyeth family line and she looks forward to motherhood. She and her “serious boyfriend” Alan, a Philadelphia lawyer, are having lengthy discussions on the subject. There is little doubt that any offspring of Victoria Wyeth will be bright, interesting and passionate about life and most certainly will grow up immersed in the culture of the art world. MW

As Victoria was having her hair and makeup done for the cover shoot, in strolled Andy Bell, a neighbor of Andrew Wyeth and the subject of one of his last paintings. She later recounted the story of how it came about.

In 2008 my grandfather completed a watercolor titled Stop. The watercolor depicts Andy Bell sitting on his Harley at a red light by the A.I. DuPont hospital. Andy Wyeth (AW) was always fascinated by Andy Bell’s (AB) love for Harleys. AB lives next door to AW’s studio so my grandpa would see AB on his Harley constantly. The two met when AB was 20.

AW drew AB numerous times on his Harley at AB’s house by nothing ever really came of it.

My grandfather told me that one day, back in May 2008, he was driving home from the doctors. “Suddenly a Harley pulled in front of me. My God, he exclaimed, something so fast and so dangerous just stopped! It was just wonderful.”

So my Andy ran home and went straight to AB’s house. I asked my grandpa why he would paint something that is so radically different than his usual stuff. His reply: “I’m getting old and when you get old you need to shake it up a bit.”

The next day the two were sitting on the side of the road painting what would become my Andy’s last painting done in Pennsylvania. Andy completed a tempera in October 2008 and that was the end. I asked him if he was afraid someone might recognize him there painting on the side of the road. “Recognize me? They think I’ve been dead for 20 years?”

I recall one woman who pulled up along my Andy offering AW a hundred dollars for the watercolor . He thought it was hysterical.

So, as you can see from today, Andy Bell plays a HUMONGOUS role in my life. When I miss my Andy I go to see AB and cry on his shoulder. I think it’s so special how my grandpa’s friends have become my guardian angels.

I love the last thing Andy Bell said as he was walking out today: “Don’t talk on that cellphone when you are driving.”

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FOOD FOR THOUGHT

Preserving the Low Country Culture

P

eople wonder why I opened a restaurant called Geechee Girl Rice Cafe, what a Geechee is, and why anyone from Philadelphia would promote rice if they’re not selling Chinese food or vegetarian cooking.

Geechees, who live on the coast and on the islands of Georgia and Florida, are the descendants of enslaved Africans brought there from West Africa’s rice coast. They have many of the same foodways and folkways as the Gullah people of South Carolina.

I learned to cook from my father, who grew up in Savannah among a family of talented cooks. I was born and raised in Philadelphia and am, in some ways, thoroughly a product of the Northeast. Yet because of my family heritage—my mother’s parents were from Charleston—I have always had an affinity for food from the South. And if your family, like mine, was from the Low Country, Southern Food meant, among other things, rice.

When I opened Geechee Girl 2003, I wasn’t looking to preserve a culture. I was looking to cook. But a few things happen when you put the words “Geechee” and “rice” into the name of your business. People with Low Country roots came in to talk. People for whom “Geechee” had been a pejorative term are thrilled to see it rehabilitated.

People who vacationed on the Sea Islands have a sense of nostalgia. Expat southerners want a little taste of home. People from other places where rice is the staple grain—which is just about everywhere but Northern Europe—love the idea of a rice restaurant. People from Africa or the Caribbean see our logo of a turbaned black woman winnowing rice and wonder where we’re from.

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In fact, everyone wonders where we’re from. I think they’re all a bit disappointed to find out that my four sisters and I are from North Philadelphia. But that disappointment ends as soon as they have the food and experience the familial warmth of our restaurant.

I design our menu to pay tribute to tradition but not to be bound by it. For a cook, taste trumps tradition every time.

And for a businessperson, salability wins over authenticity. But that being said, I am more aware each year of the responsibility I’ve assumed for preserving Low Country cuisine. I look around the globe to find menu items. We serve curry goat from the Caribbean and peanut chicken stew from West Africa because I feel a close culinary kinship to the food of the African diaspora . We search for home cooks from around the world who are willing to partner with us in presenting special dinners.

Over the years, those partnerships have been a great source of menu ideas.

At Geechee Girl, we want everyone to experience the love and joy of Low Country food.

The restaurant is our primary gateway. But we know that not everyone can make it to the Mt Airy neighborhood of Philadelphia, where we’re located. The restaurant can’t travel, but the food can. So we have an extensive takeout catering menu and also offer and full service catering. I’ve been featured on the Food Network and on National Public Radio which has prompted interest from food lovers from all around the country. We’ve very excited about our recently launched an online store where far flung admirers can buy our products During my childhood, my mother made Hoppin’ John, a traditional Low Country New Year’s dish, every New Year’s. It was made of

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12/2/13 6:38 PM

black eye peas intensely flavored with ham and cooked up with rice so that it was perfectly fluffy. There was, to my consternation, always a hog jowl in the pot, teeth and all. Geechee Girl’s take on Hoppin John is a fun, crispy version that uses my mother’s recipe as a reference. While my mother made Hoppin John on only New Year’s Day, we now make it every day. And every day I have the opportunity to talk about my parents, about their families and about the foodways of the Low Country.

ROBIN H EPBURN GOLDSMITH

CRISPY HOPPIN’ JOHN

609 737 7235 7 Route 31 N. Pennington, NJ 08534 orionjewelrystudio.com

1/4 C Vegetable oil 1 lb blackeye peas, rinsed 2 C small dice onions 1 C small dice carrots 1/4 C small dice celery 1 1/2 TB dry thyme 1/4 lb ham or ham scraps, chopped 2 qts water 1-2 TB salt, or to taste 1 tsp pepper 2-3 C cooked rice Bacon fat, corn oil or olive oil for sautéing • Heat vegetable oil and sauté onions, carrots and celery for 10 minutes.

• Add rinsed blackeye peas and thyme.

• Stir a bit and add water and ham.

• Cook for 35-45 minutes, adding more water, as needed to keep peas covered.

• When peas are tender, add salt and pepper and simmer briefly.

• Mix together equal amounts of prepared peas, (including some liquid) and cooked rice • Heat a heavy skillet skillet slowly over moderate heat and add bacon fat (or corn or olive oil) • Saute rice and pea mixture unitl the bottom is crispy. Turn and brown on other side.

(Don’t worry if it crumbles; it’s not supposed to stay in a cake.)

• Leftover blackeye peas can be frozen moxiewomanmag.com

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DOWN TIME

How My Ukulele Saved My Life

By Jean Nist

A

s a Kitchen Designer at Hamilton Kitchens in Hamilton, NJ, I work closely with people and their families in their homes. I like to say that I’m saving the world one kitchen at a time because I truly believe that the kitchen is the most important room in any house.

It’s where we nourish ourselves, where our kids do their homework, and we all know it’s where everyone at the party gathers.

It’s a complicated and competitive business that involves technical knowledge, incredible attention to detail, and excellent customer service. A successful design brings together structural implications, traffic flow, appliances, cabinet storage, ventilation, and lighting, with considerations to the lifestyle needs of the client. I work with all different kinds of people on each project and have to communicate effectively with each of them. Home renovation and building are not for the faint of heart – it’s expensive, there’s a degree of the unknown, and many things can go wrong. As soon as a family’s kitchen is torn out, the clock is ticking to the moment of everyone just wanting it to be over and done, so proper scheduling and seamless material delivery is imperative. And then after it’s finished there’s the reward of seeing the new space that has been transformed into something beautiful that functions.

In my down time I’ve always been physically active to de-stress, and after the sudden loss of my husband I needed to expand my social sphere and find people to do things with. I went on the Meetups website looking for a hiking group, and as I scrolled through the sites one caught my attention – a Ukulele group that was going to have a Meetup picnic in 40

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a nearby park. I remembered that I bought a ukulele for my husband while we were in Maui several years ago. He was the musician, not me, but something stirred inside me that said “Why the heck not?” I got on the Internet and figured out how to tune it, and even though I had never played one before, I learned a few chords. To this day I don’t know how I had the guts to do it, but I went to that picnic. The group was very welcoming and supportive; they showed me a few tricks and I played full songs for the first time. And I was hooked.

My empty house became a perfect place for learning and practicing a musical instrument – there was no one there to bother with the slow progress of my awkward playing. I’d hear a song I’d want to learn, and I could usually find the chords on the Internet, and YouTube had videos of people playing it so I could get ideas of style and strums. I’d struggle with the new chords and then little by little the song would emerge through the chaos and I’d think, “Wow, I can really do this!”

These were empowering moments for me, and the confidence that I got from my perseverance carried through to other challenges and I found I could conquer just about anything. As a solo woman, it was an important lesson.

So with my ukulele I’ve become a rock star in my own living room, singing songs to the ceiling of bad romance like Pat Benatar or Taylor Swift. It has been a great creative outlet that doesn’t require a craft room or supplies like knitting or pottery would need. I play for myself, and really don’t perform for anyone, but if you were to ask, I would.

moxiewomanmag.com

12/4/13 11:32 AM

Life The Venus Perspective

Way of

>

Every woman’s secret fantasy is to get away to some exotic destination BY HERSELF. No kids tugging at her skirt hem, no mate signing them up for every resort activity under the sun.

We want to know where you would go on your fantasy solo getaway and how would you spend your precious time alone?

“I would choose to go to East Bay Street, commonly known as Rainbow Row in Charleston, South Carolina. To be more precise, I would like to stay in the most historic colorful home from among those that overlooks the bay. My precious time alone would entail antiquing, shopping, spa treatments, sampling wines and indeed eating out every day in a different restaurant known for their delectable cuisine!”

Beverly Mills Mercer County Workforce Investment Board

“As nature and exercise do wonders for me, my ultimate fantasy vacation getaway is a trip to the Galapagos Islands - one of the best preserved and most pristine wonders on earth. As soon as I arrive, I would turn my cell phone off and stay “unplugged” for the entire trip. I would spend time hiking and exploring the Galapagos National Park checking out the beautiful scenery and unique wildlife. For some “down time” I would read a book on the beach – hopefully next to some sea lions – and just ‘take in’ the beautiful surroundings.”

Pam Boyd Thomas/Boyd Communications

Paris

“My fantasy place would be where I would stay in a small but luxurious hotel, eat at little cafes, shop as I wanted to and relax while a French guy follows me around but I never lead him on knowing my partner is waiting at home! I would wear floppy chic hats every day to feel more like a French goddess.”

Sharefa Shepherd The Hibbert Group

“I would go to Cuisinart Resort & Spa in Anguilla.

The owner of Conair Corporation opened this resort about 20 years ago. I went there for my 25 year service award at Conair. It is tranquil, relaxing and beautiful. The spa services are delightful and the view of the ocean from the suites is breathtaking. This would definitely be the place I would consider for a fantasy vacation, with its beautiful surroundings and pampering services.”

Lisa Zigre Conair Corporation

“I woke up one morning with a thought of how fabulous it would be to go to a spa in an exotic location and while sleepiness helped me drift to dream about crystal blue clear waters, breathtaking views, quiet, solitude, no cell phones or distractions, I knew I had to search the web to find my ‘secret dream place.’

The website said ‘with a tapestry of rice fields, verdant flora and blue skies, Puri Wulandari, is the perfect prescription for a healing spa retreat. Located in Ubud, Bali, the resort has luxurious amenities and featurews prevailing Balinese architecture that weaves a ribbon of allure throughout the property.’ I knew this was the vacation I had been seeking for years.

You have to agree there is no greater gift to one’s self than a luxurious spa vacation experience. Lavishing yourself in spa therapy is not only essential for your health, but also a well-deserved indulgence. There are few experiences as relaxing as dedicating an entire week to a holistic approach to healing with a much-needed trip to the spa where you’re pampered from head-to-toe.

There’s more to health than an annual visit to the doctor’s office, getting the recommended daily dose of vitamin C or exercising daily. I found this balance in Bali.”

Diane Grillo Robert Wood Johnson University Hospital Hamilton

“There are two things I love to do alone; shop or go to a spa.

“My solo get-a-way would be to rent a house right on the ocean,

Combining the two would be heaven, so I choose The Spa at the Four Seasons Hotel, George V, Paris.

It must be in the spring, in the Presidential Suite, of course. The hotel is one of the most elegant hotels in the world and showcases exquisite tapestries, paintings and furnishings. The spa is reminiscent of Marie Antoinette’s boudoir. Just steps away from the Champs-Elysees, my suite has a private terrace overlooking the City of Light. When I’m not luxuriating at the spa, you can find me shopping on the Left Bank or just strolling around the City, taking in the sights, the people and the culture.”

Maria Imbalzano Stark & Stark

so every morning I could wake up to the sound of the ocean waves and the seagulls and the smell of the sea water. I would spend my time taking long walks on the beach collecting seashells. Then I would end up lying out on my deck with a really good Janet Evanovich book, soaking up the sun rays with a fruity cocktail by my side.

I have fond memories of spending summers at the ocean in Maine with my family. The water was absolutely the most frigid you have every experienced (to the point of not feeling anything below your waist), but it felt so good after a while and I was so happy.

Being near the ocean is a way for me to step away from real life for a bit and reflect on the direction it is taking. It gives me the opportunity to just appreciate the beauty around me and the people that are close to my heart.”

Darthea Powden Elements Therapeutic Massage

“Put me anywhere on a tropical island,

on a beach or in a pool (either will do), a drink in my hand and the sounds of waves and island music playing. However, I would like to invite one or two of my girlfriends, is that allowed?”

Kacie Maslowski Bartolomei Pucciarelli, LLC moxiewomanmag.com

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12/4/13 11:32 AM

A Moxie Woman in FitnessLisa Camillone

By Russell Roberts

W

ith apologies to Fleetwood Mac, even before their song Go Your Own Way was a melodic gleam in their eyes, Lisa Camillone was going her own way – and blazing a trail for other women to follow as well, even if the path she was taking sometimes was obscure to others.

“My father always used to say to me, ‘Lisa, get a real job. [And I’d reply] ‘Dad, this is it. This is a real job,’” Camillone said with an affectionate laugh. She is currently the Associate Director/Athletic Trainer for Athletics and Recreational Services at Mercer County Community College (MCCC), and in that position she continues to knock down barriers by offering a blend of medical, spiritual, and nutritional services that constantly redefines what the role of an athletic trainer should be.

Her boss, MCCC Athletics Director John Simone, acknowledged her uniqueness when Camillone was inducted into the Athletic Trainers’ Society of New Jersey’s Hall of Fame (ATSNJ) – one of the highest honors in the profession.

“Lisa has fit so much more under the umbrella of athletic trainer,” Simone said. “She considers nutrition, fitness and students’ social and emotional needs. She has been a student advocate, a mentor, an advisor and counselor. That’s her legacy at Mercer.”

Not too bad for someone who essentially had to carve this professional field out for herself when she first began because athletic trainer was a strictly male-dominated business.

An Athlete is Born It all began for Camillone in Hillside, New Jersey, located in the northern part of the state in Union County. In the lower grades she was very athletic and wanted to be a physical education major and teacher, a goal that was furthered by some very inspirational teachers. When something had to be done, or some new athletic procedure, sport or system tried, she was the one that her Phys Ed teachers turned to, both because of her athletic ability and her willingness to try new things. This “can do” spirit would serve her well later in her professional life.

A Turning Point Her perspective on life and possible careers changed around age 13 when her uncle had a stroke. She visited him and watched as physical therapists actively worked with him to try and regain physical abilities lost. As she watched the therapists, something inside her clicked.

“I said ‘Oh my God, these people are working physically to make him better,’” Camillone said. Those images remained firmly in mind as she moved through school. After going to school at Bergen County College, she wound up at Montclair College. One day she was invited to visit the school’s athletic training room. She did, and immediately realized that this was the place where those two seeming disparate worlds – teacher and healer – came together, under the umbrella of athletics.

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Entering a Man’s World The only problem was that the athletic training field at the time was solidly male. Men totally dominated the profession, from old-time trainers who spit tobacco juice and advocated rubbing a little dirt on an injury to fix it to others who were essentially glorified masseuses, giving athletes rubdowns and massages but little other treatment.

“There weren’t a whole lot of females [in the field],” Camillone said.

“There were a few.”

In addition, athletic training facilities for men and women were totally different. Men received the spacious treatment rooms and newest equipment, while women tended to get closet-sized treatment and training rooms, and little or no equipment to use. It was a situation that Camillone was not at all sure about jumping into.

“There were no co-ed training rooms at all. There was a whole lot of separation [between the facilities for men and woman] and I didn’t know if I wanted that.”

Then Fate smiled on her when a one-year graduate assistant job as an athletic trainer opened up at Trenton State College (now the College of New Jersey), the school from which she had obtained her Master’s degree. She eagerly took it, and by the time it ended she knew that athletic training was what she wanted to focus on. She passed the Athletic Training certification exam, and the field had another female athletic trainer.

The 31-Year Temporary Job She initially went to MCCC because she was engaged to a man who worked at Trenton State, and she wanted to work in the same general area. Like many of us who wonder where the time has gone, she at first planned to stay at Mercer just a few years. Thirty-one years later, she can’t imagine working anyplace else.

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12/1/13 11:55 AM

“When education started to change, women started to push into this,”

“My plan was to stay here for five years, then go back to school for nursing. Thirty-one years later, here I am,” she said with a laugh.

But it was more than just a happy accident that kept her at Mercer.

Right from the beginning she loved her work, she enjoyed interacting with the student athletes, and she cherished the sense of familiarity and family that working at Mercer provided.

Being new to the field, Camillone accepted the things that other female trainers griped about, such as the fact that men’s sports programs always had budgets far bigger than women’s. However, it didn’t take long for her to look around and realize that women were definitely playing second-fiddle in those days, both in the athletic training field and in the sports programs for female athletes…and she started to speak out about the discrepancies.

“I became more active and more outspoken,” she said.

In addition to fighting the discrepancy battle for female student athletes, Camillone was experiencing her own personal battles in the form of old-school coaches that felt a woman had no place in athletic training. However, she waded into these battles armed with a strong sense of what was right and wrong for the athlete, and these instincts aided her enormously when she came up against a situation in which the coach tried to either dismiss her or ignore her advice because she was a woman.

“I didn’t back down easily,” she said. More than once she had to face an old-school coach who wouldn’t know a concussion from a coconut, and just dismissed an athlete’s head injury or other ailment and insisted that the athlete play, despite Camillone ruling him/her out. Camillone stood her ground, often helped by the athletic director, who knew that she had medical training and the athlete’s best interests at heart. That’s a hard combination to trump.

Breaking Down Doors for Women As Camillone settled in at MCCC, her chosen field was also undergoing a metamorphosis. The door that she had helped kick open fell off the hinges, and females poured through the opening that it left. Courses were developed to teach females the athletic training field, certifications became more rigorous, and before you could say “the knee bone is connected to the thigh bone” there were women athletic trainers all over.

“When education started to change, women started to push into this,” Camillone said. She became more involved in the professional organizations that govern the field, and began seeing for herself the problems that

women faced as athletic trainers, particularly trying to juggle a demanding and unpredictable schedule with the more traditional roles of wife and mother.

“How do you do this?” she asked. “How do you have a family, children, and do this job when the hours can go anywhere from 40 to 80 hours per week?”

She has been actively involved in the ATSNJ seeking answers to questions like that. She was the group’s first female president, and has served as a member of the Women in Athletic Training Committee on both the state and national levels.

She keeps a world map on the wall with push pins in the different countries to indicate all the places from where all the student athletes she has dealt with have come from.

“And that’s an old map – it still has Yugoslavia as a single country,” she laughed, and one gets the feeling that if she were ever to put a new map up it would be so covered with push pins that it would be difficult to discern individual countries.

She is gratified whenever a student athlete sends a “Thank you” her way. As her job has evolved, she has added nutrition counseling to her repertoire, because of the tendency of so many kids today to consider an energy drink and a bagel to be a nutritious meal. She also provides emotional support and a sympathetic ear to those who need it, because she has found that today’s kids seem to be dealing with situations that are much harsher than those in the past.

While it gratifies her that women in the athletic training field have come so far today, it amazes and frustrates her that none of them seem to know the fight that she and other pioneers had to wage for them to reach this point. “These kids don’t get the fight,” she said, shaking her head.

“There’s no passion. They don’t get how hard these women fought.”

The overlap of the sports seasons today means that there’s hardly any down time anymore, and at any one particular moment Camillone can be found doing anything from treating an athlete’s injury to removing trash to taping up a broken window to developing a homemade device out of a broom handle and foam rubber to help a particular athlete rehabilitate an injury.

She can’t imagine doing anything else with her life…a life in which she has exemplified not only what it means to be a moxie woman, but also the way in which to deal with the challenges of this world.

“Find your passion,” she said. “Work your passion.” MW moxiewomanmag.com

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WINTER DIVERSIONS

We may be stuck inside for the next several months but that doesn’t mean we can’t enjoy it.

Here are a few suggestions to beat back the winter blues.

Make a big pot of delicious soup-It’ll warm your kitchen and make the whole place smell great!

Cheesy Croutons: 4 tablespoons butter 2 tablespoons EVOO 2 large cloves garlic, crushed 4 cups diced stale white peasant-style bread 1 cup grated Parmigiano-Reggiano

Directions

Creamy Winter Vegetable Soup Recipe courtesy Rachael Ray

Ingredients 1/4 cup EVOO 3 to 4 cloves garlic, chopped or grated 2 carrots, thinly sliced 2 ribs celery with leafy tops, cut into 1/4-inch dice 2 leeks, halved and sliced into 1/4-inch pieces 2 parsnips, thinly sliced 2 medium starchy potatoes, peeled and cut into 1/2-inch dice 1 bulb fennel, cut into 1/4-inch dice 1 small butternut squash, peeled and cut into 1/2-inch dice Salt and freshly ground black pepper 2 large fresh bay leaves Bundle of fresh herbs such as parsley, sage, thyme, marjoram or rosemary 1/2 cup dry white wine 2 cups chicken or vegetable stock 4 tablespoons butter 4 tablespoons all-purpose flour 3 cups whole milk reshly grated nutmeg, to taste

Heat the EVOO in a large soup pot or Dutch oven over medium-high heat. Add the garlic, carrots, celery, leeks, parsnips, potatoes, fennel and squash as you chop them and sprinkle with some salt and pepper.

Nestle the bay leaves and herb bundle into the vegetables, partially cover and cook until softened, stirring occasionally, 10 minutes. Pour in the wine and reduce until almost evaporated. Then add the stock, bring to a boil and then turn down to a simmer.

Meanwhile, melt the butter in a medium saucepan over medium to medium-high heat, and then whisk in the flour 1 minute. Whisk in the milk and season with salt, pepper and nutmeg. Cook until the sauce thickens enough to coat the back of a spoon.

Pour the thickened milk mixture into the simmering vegetable soup, stir to combine and simmer a couple of minutes.

For the cheesy croutons: Preheat the oven to 350 degrees F. Heat the butter and oil in a large skillet over medium to medium-high heat. Stir in the garlic 1 minute, and then add the bread and toast until golden, stirring occasionally. Transfer to baking sheet and dress with the cheese. Bake to set the cheese and further dry out the croutons, 10 to 12 minutes.

Remove the herb bundle and bay leaves from the soup and serve with the croutons.

Cook’s Note: Cool and store the soup in the refrigerator or freezer for a make-ahead meal. Bring to room temperature before reheating over medium heat. Store the croutons in foil or a cookie tin until ready to use.

Copyright 2013 Television Food Network G.P. All Rights Reserved

Become a bird watcher.

Buy a few different types of birdfeeders (but make sure they are squirrel-proof), a pair of binoculars and a book of birds native to your area. You’ll be surprised how many varieties stick around in the winter here in the northeast.

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Make a Dish Garden Missing playing in the dirt outside? Pick up some paperwhite narcissus bulbs and fill a bowl with pebbles. Set the bulbs in the bowl with the roots under the rocks and add water just to the bottom of the bulbs. Place near a sunny window and within two to three weeks you’ll have a springlike scent that lasts for a few weeks. Or if you’re really ambitious, why not try a container garden? Here’s how Martha Stewart does it:

Dish Garden How-To Tools and Materials Gravel Horticultural charcoal Wide, low-sided container (without a drainage hole) Plants Potting soil Decorative objects Moss or sand 1. Sprinkle less than an inch of gravel (for drainage around roots) and charcoal (to keep small amounts of standing moisture fresh) over the bottom of container.

2. Unpot your plants, and position them as desired, keeping in mind that you are trying to create a miniature landscape. Surround the root-balls with soil, leaving a thinner layer over the nonplanted gravel areas.

3. Add decorative items (shells, stones, figurines, or other collected objects), and tuck these in with a top-dressing of moss or sand so that there is no bare soil showing.

4. Moisten your garden with a watering can or in the sink. Let it soak for a few minutes, then carefully tip out the excess water while holding the arrangement in place with your other hand.

Repeat this procedure once a week or when the soil feels dry. Make sure your garden never sits in excess water.

5. Given bright but indirect sunlight, most houseplants will thrive for months or even years in containers. But replace any overgrown or sickly plants as needed.

moxiewomanmag.com

12/4/13 3:43 PM

In the pursuit of fine wines... discover an idyllic destination for the holidays.

From our family to yours...best wishes for a healthy and joy-filled holiday season.

event hosting - case club memberships - gift certificates - holiday gift baskets- direct shipping

46 Yard Road, Pennington NJ

web: hopewellvalleyvineyards.com & enjoyhopewellvalleywines.com tel: 609.737.4465

moxiewomanmag.com

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12/4/13 11:34 AM

G e l t a a n w o s a a y e s S

By Sharon Harris-Zlotnick

A

dvanced technology has transformed American travel habits.

Now never far from their electronics, can people actually get away? Not like years ago. Today’s 21st century two-career, singleparent or singles households face tighter schedules and budgets.

Electronic devices have extended the work day. Good Technology of Sunnyvale, CA commissioned a survey of 1,000 adults in May 2012.

Results report over 80 percent of people continue working after work hours, averaging seven extra hours per week; 30 hours per month; 365 extra hours per year.

Steadily declining average trip lengths mean shorter excursions have replaced traditional ones to two-week holidays. “Day trips increased in 2011 over 2010; 50% of overnight trips lasted one to two nights; 36% were three to six nights and 14% more than seven nights,” says U.S. Travel Association Manager, Media Relations Cathy Keefe.

In 2012, Americans averaged four shorter excursions. Regional travelers should consider these seasonal getaways for 2014:

THE POCONO MOUNTAINS (Winter)

historic sites and art galleries. Shoppers also have limitless choices at multiple outlet centers throughout the region.

At night, theater, dining and live entertainment complements legalized gaming at the Mount Airy Casino (www.mountairycasino.com). Gamblers may play one of 2,200 slot machines and 72 table games on the 65,144 square foot gaming floor.

Camelback, the largest ski area, celebrates its 50th anniversary. Its 42 chutes are the nation’s largest snow-tubing park. Terrain Based Learning uses shaped terrain to instruct skiers.

Stay cozy and warm at several day and destination spas. The Lodge at Woodloch (www. thelodgeatwoodloch.com) replicates the renowned Canyon Ranch spas. Visitors experience an authentic Canyon Ranch menu, healthy lifestyle classes, product lines and 21 treatment rooms.

Pocono Mountains Visitors Bureau Director of Public Relations and Communications Alicia M. Quinn says, “Bundle up and enjoy the Pocono Mountains’ exquisite scenery and activities this winter.”

PHILADELPHIA (SPRING)

Skiers who live for mountain snow, sitting To celebrate the cradle of American liberty, fireside at a ski lodge or luxuriating at a fabustart at the Independence Visitors Center (www. lous spa should visit the Pocono Mountains in phlvisitorcenter.com/). Learn about the Connortheastern Pennsylvania. The Native Amerstitution Center (www.constitutioncenter.org), ican word “Pocono” describes the Delaware Independence Hall/the Liberty Bell (www.nps.

Water Gap, meaning “stream between two gov/inde/index.htm) and the National Museum mountains.” of American Jewish History (www.nmajh.org/).

The region’s 24,000-square-miles offer gorLesser known colonial sites are better seen on geous vistas, winter activities and luxurious planned walking, trolley, bus or horse-drawn AERIAL VIEW OF THE PHILADELPHIA ART MUSEUM. amenities. Carbon, Monroe, Pike and Wayne carriage tours. Music/theater lovers will enjoy a Counties has 26 hiking trails, 150 lakes, 170 river miles, nine state and professional performance at the Academy of Music (www.academyofmutwo national parks, waterfalls and woodlands. sic.org), Kimmel Center (www.kimmelcenter.org) and numerous downSnow aficionados, ski on 150 trails or enjoy snowboarding and snow town and regional theaters. tubing. Take a 60-minute dog sled ride with a team of friendly Siberian The Greater Philadelphia Tourism Marketing Corp (GPTMC) marhuskies “mushing” over the snow. The Pocono Mountains has the East kets southeastern Pennsylvania’s five counties. Cara Schneider, GPTMC Coast’s only all-natural ice luge, used by the U.S. Olympics as a qualifymedia relations, says, “The region offers dozens of monthly events and ing facility. special exhibitions. Many hotels customize hotel packages with extras.”

Vacationers may visit each county seat’s unique retail and dining center, March means spring at the annual 10-day Pennsylvania Horticultural 46

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Society (PHS) Philadelphia Flower Show (www.theflowershow.com).

The 2014 “ARTiculture” theme, blending art and nature, pairs 15 U.S. and Canadian museums.

The region hosts dozens of national and regional history, science and fine arts museums/attractions. Explore the Philadelphia Museum of Art (www. philamuseumorg), the Barnes Foundation (www.barnesfoundation.org), the RodinMuseum(www.rodinmuseum.org),theFranklinInstitute(www.2.fi.edu/), the Brandywine Museum (brandywinemuseum.org) and Longwood Gardens (www.longwoodgardens.org).

Countryside locations are also home to multiple attractions like Valley Forge National Park (www.nps.gov/vafo/index.htm), only 30 minutes away. Experience George Washington’s Revolutionary War firsthand.

Visit each county’s website- Bucks (www.visitbuckscounty.com/); Chester (http://www.brandywinevalley.com/); Delaware (www.visitphilly. com/counties/delaware/) and Montgomery (http://www.visitphilly.com/ counties/montgomery/).

the historic Smithville Inn and its retail village (www.historicsmithvillenj.com). The nearby Noyes Museum (www.noyesmuseum.org) is South Jersey’s only museum with unique exterior sculpture gardens.

Drive west to the Renault Winery (www.renaultwinery.com), among the nation’s oldest. Renault operates its own winery, restaurant, hotel and golf course.

The region’s #1 attraction, two miles south of Atlantic City in Margate, is Lucy the Elephant (www.lucytheelephant.org). The beloved 65-foot, six-story pachyderm is open all summer and daily 30-minute tours walk through her body.

Executive Director/CEO Richard Helfant explains Lucy’s popularity.

“Built in 1882, Lucy is now a National Historic Landmark. She is America’s oldest roadside attraction and the world’s oldest surviving zoomorphic architecture building shaped like an animal,” he says.

Cape May County (www.thejerseycape.com/) has charmed generations, from Cape May to Ocean City, with intimate guest inns and fine dining. Each week during the summer, the oceanfront Ocean City Music Pier (www.ocnj.us/Music-Pier) sponsors several diverse live concerts.

Nature lovers may enjoy Cape May County’s many inland coastal nature preserves, sanctuaries, historic and maritime museums.

JERSEY SHORE (SUMMER)

Summer days mean sunshine, surf and sand. From Atlantic City’s free beaches to Cape May, the ocean’s edge is only the beginning. Visitors should also tour the land attractions.

At Atlantic City’s Gardner’s Basin, take a short-excursion tourist cruise and tour the adjacent Atlantic City Aquarium (www.acaquarium.com).

Nearby, the 157-year-old, 228-step Absecon Lighthouse (www.abseconlighthouse.org) is New Jersey’s tallest lighthouse. Comprehensive renovations refurbished the Lightkeeper’s dwelling, museum, gift shop and expansive grounds.

Tanger Outlets The Walk (www.tangeroutlet.com/atlanticcity), the 95unit retail and dining complex, spans several blocks off the Atlantic City Expressway. Small public transportation jitney buses ride along Atlantic Avenue to the marina area.

The largest casino retail/dining center is the Tropicana’s Quarter (www. tropicana.net/the-quarter). It has dozens of nationally-recognized dining and retail stores.

For excitement, Atlantic City’s excellent restaurant scene includes family-owned and celebrity-chef casino dining rooms at every price. Nonstop casino nightlife features gaming, live lounge and showroom entertainment and comedy clubs.

The famed Boardwalk Hall (www.boardwalkhall.com), built midBoardwalk in 1929, hosts year-round concerts and sporting events, plus September’s Miss America pageant. Visitors should tour the building to view the world’s largest and loudest organ pipes.

Be sure to travel offshore for additional great tourist attractions like

DOWNTOWN NANTUCKET ISLAND.

NANTUCKET ISLAND (FALL)

With 10,000 year-round residents, Nantucket Island’s 110 miles of coastline sit 27 miles off Cape Cod’s south coast in Massachusetts. The 14-mile-long, 3.5-mile-wide island name comes from the Eastern Algonquian word meaning “faraway island.”

Nantucket is the only American municipality with identical place, town and county names and has the highest concentration of Native American location names. Nantucket, the world’s whaling capital from 18001840, is a designated National Historic Landmark with over 800 preCivil War era houses. Retailer R.H. Macy is a prominent hometown son.

Reaching Nantucket-350 miles from Philadelphia-requires a ferry or plane ride. Shopping is personal since each retail shop and gallery offers one-of-a-kind fashion, crafts and artwork.

Jean Cronin Cawley, Public Relations & marketing manager for the Nantucket Chamber of Commerce, says, “Nantucket is unique. We don’t have connecting bridges to the Mainland, streetlights, neon signs, billboards or chain stores.”

Car and bicycle rentals, taxis, aerial and sightseeing tours are available.

Bicyclists may ride on 44 miles of bike and multi-user paths, plus miles of roadways for cyclists.

Fall visitors usually seek a quieter overnight environment primarily within the main town. Island-wide, 900 diverse guest rooms styles inmoxiewomanmag.com

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clude former sea and whaling captains’ homes, beautifully restored into bed & breakfasts/inns, and multiple grand old hotels that have upgraded their properties and amenities.

The Nantucket Island Resorts (www.nantucketislandresorts.com) has added the White Elephant Suites addition to its award-winning White Elephant Hotel Residences.

Open all year, the family-friendly Nantucket Hotel & Resort (www. thenantuckethotel.com) now includes a full health club and spa. Its interior decor reflects Nantucket’s late 19th century cultural heritage.

Showcasing quality cuisine, Nantucket boasts 50-plus renowned restaurants for every taste and budget. The annual Fall Restaurant Week in late September/early October exhibits individual chef’s talents with fixed-price three-course meals.

Whatever daytime activity is preferred, Nantucket will satisfy. Dozens of recreational tours and water excursions abound for nature lovers, fitness enthusiasts and sightseers. Golfers may practice their swings on two public and one semi-private golf course.

Those interested in lectures and theater events will enjoy attending the Dreamland Theater, reopened after 10 years and a $30 million renovation. The theater offers films and educational programs all year. In addition, The Maria Mitchell Association (www.mmo.org ) is the source for many museum details.

Pocono Mountains Visitors Bureau 1004 West Main Street Stroudsburg PA 18360 1-800-762-6667 570-421-5791 www.poconomountains.com Greater Philadelphia Tourism Marketing Corporation 30 S. 17th Street, Suite 2010 Philadelphia, PA 19103 215-599-0776 Fax 215-599-0773 www.visitphilly.com uwishunu.com

Tis the

Atlantic City Convention & Visitors Authority 2314 Pacific Ave. Atlantic City NJ 08401 609-449-7100 888-228-4748 http://www.visitnj.org/ atlantic-city-convention-visitors-authority APR*

FIXED FOR FIVE YE AR S No Closing Costs • No Application Fees • 1st and 2nd Lien Positions

Other Loan Options Available 1.866.511.HVCB Ten Convenient Locations serving Mercer, Hunterdon & Somerset Counties. *APR is Annual Percentage Rate. The rate is effective as of December 1, 2013 and may be withdrawn at any time. Loans for a minimum of $10,000 and a maximum of $250,000. Rate quoted includes an automatic payment from a Hopewell Valley Community Bank Liberty Checking Account for the life of the loan. Based on a rate of 3.70%, the monthly payment for a 60 month loan of $10,000 would be $182.81. Rate without auto deduct will be 4.20%. Subject to credit approval. Other conditions may apply.

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Lucy the Elephant 9200 Atlantic Ave. Margate City, NJ 08402-2449 609-823-6473 Fax: 609-823-1895 www.lucytheelephant.org Nantucket Island Chamber of Commerce Zero Main Street, 2nd Floor Nantucket, MA 02554 508-228-1700 Fax: 508-325-4925 www.nantucketchamber.org

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mox·ie noun Slang.

2014 Editorial Calendar

1. vigor; verve; pep.

2. courage and assertiveness; nerve.

3. skill; know-how.

February

Corporate Services

]

MoxieWoman magazine advocates, celebrates and illuminates professional women in the greater Philadelphia/NJ region.

Do YOU have Moxie?

Moxie Woman magazine provides its readers with timely and relevant business information, success stories and profiles across media platforms, with print and digital editions as well as an e-newsletter.

Moxie Woman provides a highly desirable niche market with timeless, informative and relevant editorial content with a commitment to high quality artistic design fitting of its advertisers’ brand. Our approach to our clients is one of collaboration....we seek to be a partner in growing your business.

85% Readership Breakdown

Ages between 28-62 years old (68% women)

Company Size: Small (1-19) - 18% Medium (20-99) - 62% Large (100+) - 20%

Job Title CEO/President/Owner - 64% VP/COO/CFO - 18% Manager - 12% Other - 6%

of consumer purchases are driven by women.

Circulation: Bi-monthly print run of 15,000; 11,000 mailed to key decision-makers, business leaders and professionals. 4,000 distributed to retail outlets, medical offices, fitness centers, salons and spas, hotels and hospitals. With a pass-along readership of 45,000 Moxie Woman is the exclusive four-color, magazine specifically designed to deliver your message to this highlyvalued market.

Interactive Website: Bi-weekly e-newsletters, blogs, video interviews and podcasts.

Target Market: Unique reach into Mercer, Hunterdon and Burlington counties in New Jersey; and Bucks and Chester counties down into greater Philadelphia in Pennsylvania.

Illumination: Weddings • Events • Celebrations Space Reservation: January 20 Materials Close: January 25 March/April

Healthcare

Illumination: Home • Garden • Real Estate Space Reservation: February 20 Materials Close: February 25 May/June

Finance

Illumination: Live • Work • Play Space Reservation: April 18 Materials Close: April 25 July/August

Education

Illumination: Fashion • Leisure • Self Space Reservation: June 20 Materials Close: June 26 September/October

Fitness & Wellness

Illumination: Educate • Elevate • Volunteer Space Reservation: August 22 Materials Close: August 29 November/December

Arts/Entertainment/Food Illumination: Executive Toys • Gift of Giving • Wish List Space Reservation: October 17 Materials Close: October 24

Regular features include: • A Moxie Woman • Learning Curve in History • Money Matters • Down Time • Physique • Food for Thought • The Venus • It’s the Law Perspective • Ladies Who Launch

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M W

IN HISTORY

Gertrude Ederle

By Russell Roberts

“

To me, the sea is like a person—like a child that I’ve known a long time.

It sounds crazy, I know, but when I swim in the sea I talk to it. I never feel alone when I’m out there.

“

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The sky was gray, the wind howling, and the water of the English Channel angry and choppy, with countless whitecaps dotting the water. The man aboard the tugboat anxiously scanned the sky and the water, concerned that the miserable weather was taking too severe a toll on the female swimmer below who had already been in the water for hours. Waves smacked the side of the boat, making it tip back and forth like an out of control rocking chair and sending spray shooting over the decks. Finally he decided: Enough was enough; nobody could survive these kinds of conditions. The woman’s life was in danger.

“Gertie, you must come out!” he cried to the woman in the water below.

Momentarily, Gertrude Ederle raised her head from the raging water and looked at him.

“What for?” she said dismissively, then dipped her head back into the water and continued swimming. And with that reply, Gertrude Ederle cemented her place as a moxie woman for all time. A few hours later she climbed out of the water in Kingsdown, England – the first woman to successfully swim the English Channel.

Ederle was born in New York City on October 23, 1905. Her father was a butcher on the city’s Upper West Side. The family owned a summer home in Highlands, New Jersey, and Ederle learned to swim in the Atlantic Ocean.

She soon became passionate about swimming, but then something happened that threatened everything. She caught the measles, and they caused her to suffer a slight loss in her hearing. Her doctors warned her that dampness and bacteria would worsen the condition, and urged Ederle to stay out of the water.

But Ederle ignored their advice, and soon left school to concentrate on training as a competitive swimmer. She became a member of the Women’s Swimming Association and won her first match at age 16. She quickly began accumulating record-setting times, and at one point owned nearly 30 records and she competed in the 1924 Olympic Games.

In 1925 she swam from Manhattan to Sandy

Hook, New Jersey, and this sparked her interest in long-distance swimming. She decided to try and become the first woman to swim the 21mile English Channel. Her first attempt, on August 18, 1925, ended in failure. Her trainer was concerned that she was in trouble, and reached out from a nearby boat and touched her, which disqualified the effort.

On August 6, 1926 she tried again. By now her efforts were gaining considerable media attention. This was still a time in America when there was considerable prejudice against female athletes. They were considered too weak to participate in the same sports as men. The media was intrigued by Ederle’s strength, skill, and yes, her moxie.

After covering her body in sheep grease, Vaseline, and olive oil, Ederle began swimming from Cap Gris Nez in France. Two tugboats accompanied her; one contained her trainer and family members, and the other, reporters.

The water was so rough that several reporters got seasick.

However, Ederle forged ahead, never once taking her eyes off the prize. Fourteen hours and 31 minutes after she had started, Ederle splashed ashore in England. Her time beat all the other males who had swum the channel. It was a record that stood until 1950.

Ederle returned home to a welcome and status much like that given to other 1920s sensations like Babe Ruth and Charles Lindbergh.

She was given a ticker tape parade in New York City, met President Calvin Coolidge at the White House, and became a vaudeville star.

In her later years Ederle faded from public view as her doctors’ concerns came true, and she suffered severe hearing loss. Her last several years were spent in a nursing home in Wycoff, New Jersey, where she died on November 30, 2003.

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12/2/13 6:47 PM

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