Brand Book
It is our greatest joy to welcome you and those you choose to travel with, in life and on the road, to
from our framily to yours,
black beauty PMS: 19-3911 TCX CMYK: 3 / 10 / 0 / 88 RGB: 29, 27, 30 HEX: #1D1B1E bit of blue PMS: 11-4601 TCX CMYK: 2 / 0 / 0 / 9 RGB: 228, 232, 232 HEX: #E4E8E8 bright white PMS: 11-0601 TCX CMYK: 1 / 1 / 0 / 4 RGB: 243, 244, 246 HEX: #F3F4F6 white PMS: CMYK:000C0/0 / 0 / 0 RGB: 255, 255, 255 HEX: #FFFFFF hot coral PMS: 17-1656 TCX CMYK: 0 / 65 / 65 / 0 RGB: 255,89, 89 HEX: #FF5959 color palette. hot coral expanded #FF918C #FFA9A6 #FFD6D6 #FF966C #FFAE6C #FFC96C #646B94
Body
typography.
Headings Aileron
ABCDEFGHIJKLMNOPQRSTUVWXYZThinabcdefghijklmnopqrstuvwxyz
Coolvetica
ABCDEFGHIJKLMNOPQRSTUVWXYZRegularabcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZRegularabcdefghijklmnopqrstuvwxyz
Subheadings Aileron
title. Subtitle Body paragraph. Why is typography import ant? Typography is so much more than just choosing beautiful fonts: it’s a vital compo nent of user interface design. Good typog raphy will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Typog raphy is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. It in volves font style, appearance, and struc ture, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
When using the heading font, coolvetica, all letters must be lowercase followed by the signature square period to be added at the end.
Wordmark
Your primary logo is the most im portant. It’s the one that gives a full picture of the brand identity. When utilizing your logo or handing off to a third party (ex. sports sponsor ships), this logo should be the one that you deliver.
SecondaryPrimary
logos.
Your secondary logo is available to use in situations where your primary logo just doesn’t fi t right. It usually takes a different shape than your primary, usually a circle or square shape if your primary logo was a rectangle. Secondary logos are best applied in situations like these: profi le photos, t-shirts, basically any place that your brand is already present but has the opportunity to be reinforced through secondary branding.
brand core. PurposeTagline to inspire traveling together everyeachrentals,large-capacitythroughvehiclecustomizedtotriptaken.milewithasmile.
Mission we are committed to a vision of creating freedom to choose joy in life through the experience of travel. ensuring every mile traveled is met with a smile is at the center of this vision.
Vision our mission is to give our guests an affordable option to travel together with ease, imagination,andjoy.
kindness. Every act with a smile. freedom. Choose joy. adventure. Inspire imagine.to values.
Open-mindedResourcefulPragmaticRelaxedReliableFlexibleHonestSocialFriendlyVisionaryIdealistFunnyDedicatedPlayfulAdventurous
brand essence.archetype. personality. voice.tone.The TheGuyRegularorGalMagicianTheExplorer
RefersFriend-to-FriendGender-NeutralConversationalCandidCasualCaringMotivationalPlayfultopeoplebytheirfirstnames
Traveling with Ease
Locally owned and operated, each location focuses on making sure you travel like a local to get the most out of your trip.
Traveling Like a Local Vehicles will always hold a minimum of 7 travelers Limitations/Barriers are removed such as high rental costs, waiting in rental lines, packing large-travel accessories Each location is a resource to prep travelers on what local experiences there are as well as each vehicle’s customization add-on options with be hyperlocal-focused (terrain, weather, excursions)
messaging pillars.
brand statement. key message no. 1. key message no. 2. key message no. 3. supporting points. To inspire traveling together through largecapacity vehicle rentals, customized to each trip taken. We exist so you can travel with those you choose to spend your time with, making memories that last a lifetime.
Traveling Together
Some things just shouldn’t be hard. We provide an opportunity for all to unboundedexperiencetravel.
Created by You dream it, we brand it.
