Luxury Brand Management: A World of Privilege

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A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury markethow it is designed, defined and divined. Written by the authors of ProLogo, this book

Author : Michel Chevalier Pages : 440 pages Publisher : John Wiley & Sons 200804-08 Language : English ISBN-10 : 0470823267 ISBN-13 : 9780470823 262


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