With Origin Energy’s focus on renewable energy and a net zero future, Origin Zero was born, made to help businesses in their sustainability journey, and ultimately, net zero. As Australia’s leading energy provider, Origin Zero will work with businesses to create tailored solutions
according to specific business needs. With the same trust, expertise and optimism as Origin Energy, meeting businesses wherever they are on their journey to net zero.
Our Solution
Recently launched as a division of Origin, Origin Zero is looking for help to increase its brand awareness, brand identity, and communication. They come to Mo Works for help in their market establishment as a leading provider of renewable energy solutions for businesses in Australia.
Elevator Pitch Problem Results The Impact
Origin Zero has now strengthened its position in the clean energy sector with a consistent design, tone, and website that comes with outstanding functionality created thoughtfully for the user journey, ensuring the customers that they can rely on Origin Zero.
Our amazing team at Mo Works worked collaboratively on the website, ensuring the design, tone of voice, and UI/UX are aligned with the brand persona of Origin Zero. With world-class functionality, user-friendly and thoughtful design, we created a website that is fast yet easy to navigate.
2 Months to Complete
Our team collaborated to successfully execute what was supposed to be a long project in just 8 weeks.
3900+ Visits
In just the span of 2 weeks, the newly launched website has been visited by more than 3900 visitors.
Problem
Vital Origin is a leader in sustainable ancestral eating, regenerative agriculture, food sovereignty and local business support. They wanted to break the harmful notion of consuming animal products and bring a new perspective to sustainable meat consumption, giving
Our Solution
We created a brand identity with natural colours and elements that is yet bold and humble to fulfil Vital Origin’s mission of bringing a new perspective to meat consumption that is healthy for both humans and the environment. With a straightforward design, we
people all the essential nutrients with zero waste and minimising the environmental impact. But how do we show a cruelty-free, animal-based product alongside all the benefits?
encourage customers to go back to our ancestral roots of nose-to-tail meat consumption - using every part of the animal from the food industry that would otherwise go to waste, turning it into supplements that give both nutritional and environmental benefits.
Problem
RayGen is powering the future with world-leading solar power technology and renewable energy storage using water. The groundbreaking solar company partnered with Mo Works for full site development, marketing assets and a professional explainer video. “Tomorrow’s
Our Solution
Mo Works took elements from RayGen’s real solar cells and wove them through the design. Cube and square elements of the solar cells are part of RayGen’s logo, symbols and website assets.
The RayGen logo uses a vibrant shade of blue, with arrow elements coming together invoking clean energy. Sleek marketing assets such as business cards,
The Impact
$40 million raised
Our work including the pitch deck has helped RayGen successfully secure a big amount of investment for their company.
solar solution today” is RayGen’s catchphrase. For this reason, RayGen needed a website and branding that matches their future thinking technology. Given the technical details, solar energy may not be immediately engaging.
letterheads and social media kits mean RayGen’s brand is instantly recognisable. Our communications team crafted professional and easy-to-understand content for their website, investor pitch decks and brochures. These tools allow RayGen to approach investors and potential customers with the confidence they need to educate, communicate and pitch their product effectively.
Problem
After being blown away by the amount of textile waste and pivoting to a D2C textile recycling scheme, UPPAREL came to us with a new name and the idea of rebranding to reflect their new direction and journey thus far. With the future in mind, the challenge was building
Our Solution
We developed the idea of “hitting the pause button” to take a moment to examine our consumerism habits and reinvent the system. We incorporated the pause icon into the main design of the logo and utilised bold, large shapes into the brand elements adding versatility and ease of use across a range of applications. The brand is aligned, representing the products to show that recycled textiles don’t have to be boring. We used elements
The Impact
The exciting final design we created for UPPAREL, solidified their position as leaders in a circular fashion and authority in textile landfill waste solutions. Today, they have increased its customer base, secured over 200 partnerships and solidified its position across all digital and non-digital platforms.
200+ Partnerships
Increased their customer base and secured over two hundred partnerships with their strong brand identity.
an exceptional brand that broke out of the clutter whilst leveraging brand assets to enable growth. Knowing their success would largely depend on partnerships, we had to be instrumental in building a brand with strong cobranding capabilities, adaptability and versatility.
of colour, texture, size and space - carefully blended together to create a design that tells a story. The design takes into account the user experience and encourages positive experiences with the brand from seeing an ad or visiting the website, to making a purchase or upcycling. At every interaction with the customers, the brand image is relevant and prominent to reinforce the promise of being a leader in sustainability and the circular economy.
“Right from the moment we engaged Mo Works to undertake our rebrand we knew we were in the right hands. Their strong understanding of the direction of our brand and ability to combine our vision, culture and brand values delivered an exceptional outcome.”
Tina Elias, Founder and Creative Director of UPPARELTextile, Upcycling, Waste Management Stationary Brochure Pitch Deck Social Media Kit
Problem
Bringing solar-powered energy to homes and businesses across Australia, UNIfied Energy introduces an environmentally and wallet-friendly way to reduce energy emissions. Solar energy can be quite technical and hard to understand. So, UNIfied came to us for help
Our Solution
As their creative and marketing partner, we manage their communication, branding and growth strategy from social media, SEO optimisation, managing their
The Impact
Avg 250 leads/month
Effective communication strategies that reach audience and generate more commercial leads per month
in their marketing and communication strategy to better grow their business and reach their target audience, delivering the right message effectively to the right target audience.
EDMs, campaigns, to paid ads that successfully deliver their message across the channels, increasing leads, and working with reputable companies nationwide.
Avg 70,000 visitors/month
Well-researched marketing strategy proven to have attracted visitors to UNIfied Energy’s website
Elevator Pitch
Origin Energy is a leader in the energy industry. Providing a range of energy services, the company is also one of Australia’s largest and only ASX-listed national LPG suppliers. LPG is a cost-effective energy solution for
most power needs, that is portable, reliable, and versatile. Origin is committed to helping businesses to use LPG to fulfil their needs.
Problem Solution
Origin is popular for its energy, but LPG in itself is not a very familiar topic for all. To establish their presence as a B2B LPG supplier, Origin came to us for help in assisting them to create and grow the awareness of their
LPG for businesses. From there, they also need help with generating leads and retention in the midst of vast emerging competitors.
To achieve the goals, our team created a carefully planned marketing strategy that effectively target the audience. We incorporate several touchpoints through paid ads, EDM management, social & community
Result
16,000+ Ads Impressions
Origin’s ads campaigns successfully reach a high number of targeted audiences from LinkedIn only.
management, copywriting, and SEO optimisation to not only reach but also generate leads and increase retention.
51% Click-Through Rate
More than half of the viewers are led to the product and are interested.
Elevator Pitch
Baw Baw Shire is rich in horticultural, dairy and forestry areas. The Baw Baw Shire Council is committed to providing a range of quality services for its community -
Problem
Although Baw Baw Shire has thrived and is a leader in manufacturing, design, and agribusiness, they still encounter challenges and priorities to create a better future for all. They aim to raise the awareness of these
creating a happy, healthy, and prosperous community. It also aims to secure investment in projects to secure its future as a thriving and innovative region.
priorities among the relevant stakeholders to engage them to take action. Thus, they need help in delivering their new priority.
Our Solution Results
Our wonderful team collaboratively rebrand Baw Baw Shire Council to align with their mission. The newly designed logo also reflect their value completely. Our
designers have given a fresh look to the brand identity with bright colours and assets that reflect the growth of the community to further extend its purpose.
Fresh Re-Branding
We give Baw Baw Shire Council a re-brand that reflects its thriving community and continuous growth.
Bright Colours
We implemented bright colours into the design to convey the vibrant, progressive, and thriving Council proud of its roots and setting.
The Future of Personal Data Ownership
To help users be in control of their own data use, we created a solution through an app with great UI/ UX design that simplifies complex personal data management. The app features a simple, modern, bold and interactive storytelling journey style to provide insights into user’s own personal information and privacy inputs. Our app integrates all relevant personal data with a thoughtful user experience — so the users now have a reliable tool that helps and encourages them to understand how to manage their relevant information, in a transparent and sincere way, closing the gap between companies and customers.
Hire, Safety, Media
From supporting Australian events with for hire products, to making sure that tradesmen and worksites are fully equipped with the appropriate safety equipment SiteTech has proven itself as one of Australia’s leading provider of cutting edge solutions in the building and construction industry.
We at Mo Works have partnered with them and have seen their business grow and transform into the stronghold it is today. We have supported them with social media management, ads management, lead generation and now we are also developing their brand new website best reflecting the SiteTech promise of keeping Australia’s worksite staff safe.
“Mo Works have been working as our lead creative agency since 2019. They have a talented team of marketers and can provide a comprehensive outsourced marketing service. Mo Works have delivered a new brand entity, new website and more than 3,000 new leads into our SiteTech Safety business. We value their contribution to business success.”
– Erik Zimmerman, SiteTech CEO“We needed a campaign and brand to communicate the new union of our dealerships - Mo Works delivered! Our rebrand and new advertising material really resonated and helped us connect with new customers.
The team of designers at Mo Works fleshed out a look that combines our 4 newly united locations with Melbourne’s iconic landmarks, and the result was colourful, visually pleasing and highly unique. We loved the new branding so much that we extended the contract/design to include a full cinematic advertisement in addition to further dealership marketing collaterals
We’re extremely pleased with the achieved results and the seamless integration of creativity and workflow. Mo Works is a professional in what they do, with strong attention to detail and a creative flair for digital design.”
– Chris Gain, Melbourne City Toyota