mediakit 08
fashion Photography by Gary Land Featured performers: Danny Tidwell and Sabra Johnson
dance
music
pop culture as a lifestyle
www.movmnt.com
magazine
LIFE’S STYLE Dedicated to fashion, trends, and innovation, the photographers and stylists working for movmnt exclusively present designer clothes, high fashion, trends and accessories in motion. No more posing models. movmnt presents fashion in dynamic, moving environments. Shirts, jackets, skirts, pants leap and spin through our pages.
movmnt approaches the dance world like no other magazine. With stunning layouts and innovative angles, every facet of the dance industry – including classical, contemporary, modern ballet, Broadway, television and film – is captured in movmnt. Nowadays, dance is taking over the entertainment industry,
Dedicated to emerging artists as well as established acts, movmnt tells readers about the music they need on their playlists. Interviews, reviews, and portraits of artists from the worlds of hip-hop, pop, rap, rock, R&B, acoustic, and electronica abound as movmnt introduces its readers to new talent from dif-
music
(RE-) DISCOVERING POP MUSIC
dance
DANCE AS A LIFESTYLE
fashion
CONTENT
POP CULTURE AND SOCIAL ISSUES
pop culture
The concept of movmnt is not only literal: society is in motion as well. Each issue of movmnt will explore social movements from edgy, progressive angles. The web, new trends, and the emerging issues of a new generation are laid out for our readers with photo essays and exclusive investigations from both around the world and close to home.
ABOUT movmnt is reaching a huge untapped space in the market - Our readers are 18-35 year old male and female urban lifestyle citiens. They are young, educated, multi-ethnic, straight and gay, and open-minded.
A FRESH AUDIENCE FOR PRINT ADVERTISERS TO REACH - for high fashion brands, movmnt is a credible way to reach trendsetting (and trend-following) buyers - for mainstream brands, movmnt reaches a powerful consumer group that mainstream magazines do not reach - for urban brands, movmnt can serve as a luxury venue for their upscale advertising - for dance-related advertisers, movmnt is a step up from the standard level dance magazines on the market
SENIOR TALENT WITH DEEP EXPERIENCE - The growing movmnt team of editors, writers, columnists, graphic desiners, photographers, stylists, and contributors hail from all over the world and from publications such as The New York Times, Vogue, Vanity Fair, InStyle, L’Officiel, L’Uomo, and L’Optimum.
DRIVEN BY STUNNING VISUALS - Attractive covers - Large double-page feature spreads - Innovative fashion layouts from artists, photographers and young graphic designers from all over the world
EXCLUSIVE ACCESS TO THE MUSIC INDUSTRY, FASHION TRENDSETTERS, AND THE DANCE WORLD - Insider access to a complete range of dance professionals from all genres, including Contemporary, Modern and Classical Ballet, Broadway, Hip-Hop, Lyrical, Jazz and Tap - C lose liaisons with both major and independent music labels - MySpace, facebook, and more Web 2.0 exclusives - Access to the latest styles from established fashion brands as well as new designers - Featuring Fashion designers as well as Ready to Wear and accessible styles
KEY DATA DISTRIBUTION AND CIRCULATION
40,000 copies in the US and Canada: • 20,000 copies sold via select newsstands and booksellers (Barnes & Noble, Hudson and Universal News) • 10,000 copies sold via Dance Studios and Online Boutiques. • 6,000 copies distributed through closed circulation (VIPs, Boutiques, Salons, Spas, Art Galheries.) • 4,000 direct mail subscription (fast growing subscriber base via MySpace and marketing packages targeted towards our readership)
8” inches
READER PROFILE
• Performers and performing art lovers and followers, fashion afficionados, pop culture addicts, bloggers, dance teacher, choreographers, designers, gay and metrosexual, trendsetters... • SEX: male - 50%, female - 50% • AGE RANGE: 18 - 34 years old • MEDIAN HHI estimate: $50,000 to $75,000 10” inches
PRECISE FORMAT • • • • • •
8’’ x 10’’ - perfect-bound - 30% RECYCLED PAPER Cover: Coated silk C2S 10,6Pt Printed 4/4 process + AQ satin coating on one side. Inside: Coated matte #3 70Lbs Printed 4/4 Process. High Quality recycled paper Average 92/100 pages 75% editorial - 25% advertising
PRICE
• Cover price of $5.95 USD / $6.95 CAD • Subscription: 20$/Year + Special $15 to $18 offers for SYTYCD via Google ads SCHEDULE
Theme
Material Due Date
On Newsstands
Off Newsstands
SUMMER 2008
MUSIC VIDEO / VEGAS VS BROADWAY / SUMMER FASHION
May 15th 2008
June 23rd 2008
End of August 2008
FALL 2008
FALL FASHION / NEXT MUSIC / CHOREOGRAPHERS
July 10th 2008
August 25th 2008
Mid November 2008
WINTER 2008/2009
HOLIDAY / AWARD SHOWS / FEEL/BE GOOD ISSUE
October 10th 2008
November 24th 2008
Mid February 2009
Co-founders: David Benaym, Publisher/Editor in Chief | Danny Tidwell, Creative Advisor Advertising: +1 646 486 1128 - advertise@movmnt.com movmnt magazine is an e-mparod Inc. Publication | 139 Fulton Street - Suite 709 New York, NY 10038 | TOLL FREE: 1866 713 4946 - T: 646-486-1128 F: 646-219-9196
SPECS AND RATES 2008-09
Page $7,200 8” x 10” Cover 3 $8,200 8” x 10”
Smaller Ads
Spreads
Full Pages Cover 2 $8,200 8” x 10” Cover 4 $10,000 8” x 10”
Cover 2 + page 1
1/2 Page $3,700 8” x 5”
Double Page
1/3 Page Vert. $2,500 3” 1/4 x 8”
2 1/2 Double Page
1/3 Page horiz. $2,500 8” x 3” 1/4
$13,400 16”x10” $11,400 16”x10” $7,200 8” x 5”
Digital Requirements Refer to the following guidelines when submitting digital ads. Formats: Submit your ad in a PDF X/1a format. If submitting a JPG, please only send CMYK, high Res. 300 Dpi. Colors: Files must consist of only CMYK processed colors and include fonts. Borders: If you want your ad to have a border, include it in the ad file. Bleed: 0.125” - Safe area: Allow a margin of 0.5” - Color Proofs: Ads must be accompanied by a hard-copy match print. If you submit a b/w proof or color laser for a color ad, the publisher takes no responsibility for color accuracy. All Document must include 0.125’ of Bleed. All insert inquiries must be submitted to movmnt magazine for final price quote. Weight, size, and the type of insertion may affect the cost of the insert. Supplied inserts are preferred. Additional charges may be applied for film, match print, color, and printing of inserts. On supplied inserts, the advertiser pays the freight charge for shipping the insert to the printer. For other advertising options such as wraps, gatefolds, stickers, etc., contact your sales representative. For FTP and further technical information, please contact our office. To send your files via ftp please contact David Benaym: +1 646 486 1128 / dbenaym@movmnt.com movmnt magazine is an e-mparod Inc. Publication | 139 Fulton Street - Suite 709 New York, NY 10038 | TOLL FREE: 1866 713 4946 - T: 646-486-1128 F: 646-219-9196