Social Media and Promotion Strategy Thank you for being part of the Moving Mountains Societies and for supporting the work of the charity in Kenya, Nepal and Borneo! This guide will help you set up an effective social media campaign for your society and fundraising events. It will also help to give you guidance on promoting the work of Moving Mountains in order to help us reach out to a wider audience and recruit new supporters, donors and volunteers, particularly in the student community but also from other groups, businesses, schools and youth organisations in your region. The promotional work you do as part of your contribution to the society will not only make a crucial contribution to supporting the charity and our development projects and programmes but will also give you an opportunity to learn more about our work, prepare for your volunteering trips with Moving Mountains and gain experience in social media marketing and promotion. Social media is a huge deal for fundraising! More and more people are donating after being reached through Facebook and Twitter and if done well, social media marketing offers a brilliant way of increasing reach and of sharing your fundraising pages, events and the work of Moving Mountains beyond your immediate friends and family. Support In addition to the information provided in this guide, further information, ideas, advice and support for promotion and social media can be obtained by contacting the following persons via email or directly via a call or messaging on Skype between Monday-Friday, 9am - 5pm:   
Dot King - Moving Mountains Universities Coordinator (dot@adventurealternative.com Skype: dot_king) Michael Evans - Moving Mountains Trust Coordinator (mmuk@movingmountainstrust.com Skype: michaelevans.movingmountains) Hannah Rollings - Moving Mountains Social Media and Promotion (hannah@adventurealternative.com Skype: hannah_rollings)