In the competitive automotive sales industry, effective communication is paramount to enhancing the likelihood of closing deals.
Developing tailored sales scripts for diverse customer interactions serves as a roadmap to guiding conversations towards mutually beneficial outcomes.
This comprehensive guide offers sample car sales scripts that leverage persuasive dialogue to elevate your sales performance.
I work in the customer relations department and I wanted to call and say thank you for visiting our dealership. I call people from sales and service to make sure they had a good experience. It looks like you worked with sales right? (Pause)
Do you remember who you worked with?
When you were here did you find a vehicle that you liked?
Did you drive it? Were we able to give you numbers on it? What are you driving now? Did we get your current vehicle appraised?
If there was one thing that was keeping you from moving forward what would that one thing be? Was it the car or the money? What can I do to help with this?
I wanted to call and thank you again for working with me on your (new vehicle). We really appreciate it.
If you ever need anything or if you ever have any questions I will be available for you anytime. Please never hesitate to call me. Also, from time to time specials come up in our service department and if there is ever anything exciting I’ll let you know about it for your (new vehicle) or any other cars in the house. By the way what other cars are in the house? Who are the drivers?
What vehicle / driver do you think would be next? What makes you say that vehicle / driver? We are looking to buy cars now and we would be interested in you’re the (vehicle). Why don’t you come in and get it appraised.
Hi Buyer it is from _____
I am calling you because we have to have you come back to the dealership.
I promise you I would not ask you to come back without a reason. Come back to see us right now, please. I promise it’s worth it.
Hi, [NAME]? Did I catch you at a good time? This is [YOUR NAME] and I am the sales manager at [DEALERSHIP].
I want to say thank you for setting the time aside to visit our dealership. I understand you are coming to us though the ________ program and I want to assure you this will be an easy and enjoyable buying experience. It looks like you are coming in at [TIME].
I will be sure to have the vehicle available for you and please have [SALES REPRESENTATIVE] introduce us when you come in because I would love to personally welcome you into our store.
Will you do me a favor? Again, I want to make sure I am personally available for you so if you are coming early or if you are a running a little will you please let us know? My cell phone is [NUMBER] should you need to reach me.
1.I wanted to call and thank you for going to ___________ and requesting a _____________. [Pause]
2.I double checked to confirm and the ___________ you are interested in is still available.
3.When do you think you would be available to come in and take a look and drive?
I wanted to call and say thank you for putting in a credit application. We really appreciate it. It looks like we have a good way to go I just need to ask you a few questions and give you a list of things to bring in. If any of the things I am going to ask you to bring are a problem please just let me know. There is a good chance we will be able to work around it.
Are you working full time now? Please bring in a copy of your most recent pay stuff.
Do you have a utility bill in your name in the house? Please bring in a copy of that.
Does your driver’s license match the utility bill address? Great, bring your license.
Do you have a phone in the home or just a cell? Great, bring in the phone bill.
What are you driving now? Do you have the title? Bring all the documentation you can find on your current vehicle.
Are you planning on using cash or check for the down payment? Do you have that money now? Bring whatever you can and we will try to make it work.
Is there anyone who can help do this with you? Someone we could put on the loan if needed?
As long as you bring in what we are asking for we should have a good way to go. Can you come in this afternoon or this evening?
I wanted to call and say thank you for putting in a credit application. We really appreciate it. It looks like we have a good way to go I just need to ask you a few questions and give you a list of things to bring in. If any of the things I am going to ask you to bring are a problem please just let me know. There is a good chance we will be able to work around it.
Are you working full time now? Please bring in a copy of your most recent pay stuff.
Do you have a utility bill in your name in the house? Please bring in a copy of that.
Does your driver’s license match the utility bill address? Great, bring your license.
Do you have a phone in the home or just a cell? Great, bring in the phone bill.
What are you driving now? Do you have the title? Bring all the documentation you can find on your current vehicle.
Are you planning on using cash or check for the down payment? Do you have that money now? Bring whatever you can and we will try to make it work.
Is there anyone who can help do this with you? Someone we could put on the loan if needed?
As long as you bring in what we are asking for we should have a good way to go. Can you come in this afternoon or this evening?
I wanted to call and say thank you for visiting us. I really appreciate you taking the time.
I also wanted to see if had any other questions?
Has there been any information you have been looking for that you have trouble finding?
What vehicles are you considering? Have you had a chance to drive any of them?
What are you driving now? We’re looking to buy cars now, have you seen numbers on your current car?
You don’t have to buy a car right away, do you? Okay, good. Why don’t you come down to the dealership, take a look at that we have?
You can get pricing information on the different models we have here, we can get your vehicle appraised for free and then you will have something to compare with while you are out shopping.
Hi _____ this is _____ from Kelly Nissan. Did I catch you at a good time? I wanted to call say thank you for visiting us, we really appreciate it.
I also wanted to see if had any unanswered questions?
How did you like the _______?
What are you comparing it to?
We want your car.
Hi, Buyer. This is from _______.
The reason I am calling is because we are looking for cars like yours right now. Because of our need for cars we are having a promotion where we can move you up into a new or newer car and likely even keep your payment around the same.
Hi Buyer, This is from _______.
I am calling because we have a program called trade keys where we can purchase your vehicle from you and show you how to keep your payment the same.
Hi Buyer this is from the dealership my number is NUMBER. I got your request and it looks like I have what you want and some other vehicles that might be as interest as well. Give me a call when you get the chance please.
Hi Buyer this is from ____. I wouldn’t call you if this wasn’t important. Give me a call back when you can please NUMBER. I should be here for about another hour.
Hi Buyer this is. It looks like we have exactly what you were looking for and some other vehicles like it as well. We are also looking to buy vehicles right now and I would love to give you a number on your vehicle. NUMBER
Hi Buyer, Give me a call when you can please I have something exciting for you that is time sensitive NUMBER. Thank you so much.
Hi Buyer, I promise I would not be calling you if I didn’t have something really good. Give me a call back please NUMBER and let me know what you want to do. The last thing I want to do is bother you so just let me know.
Hi Buyer, I sent you and email earlier. Please take a look at it and let me know what you think. I want to do everything I can to help you though this process. NUMBER. Thank you so much.
Hi Buyer, this is from ______. We are the highest rated Google, Yelp, Dealer Rater and Edmunds dealer in the city for a reason. Give me a call when you can please. My only concern is that you are getting what you need. NUMBER. Thank you so much.
Hi Buyer, if this isn’t the best way to reach you please just email mail or text me and let me know. Looking forward to helping you. NUMBER. Thank you so much.
