Movable Stationery Vol 9 No 1 (Feb 2001)

Page 1

MOVABLE IATIIINERV Frankfurt Book Fair 2000. Theo Gielen The Netherlands lifetime Although we have visited Frankfurt for half a fairthe October in how already, we remark every year the skyscraper that fever rises once we see the fair tower, dominates the skyline long before reaching the city. We also develop a rising temperature when we enter one of the enormous halls where the publishers and packagers have just days before arranged their stands to show all the new books, projects, and dummies that we come to see. We are well prepared. Having read the special editions of The Bookseller, The Publishers Weekly, the Bérsenbiatt and Livres Hebdo we are informed about the new children's books to come this fall, and we have our list of Nevertheless we feel appointments made from home. seized with a nervous curiosity about the surprises as still hidden in the stands lined up in many rows in every hall.

With fresh courage we plan to start systematically, at Row A stand number 1. But we didn't expect to meet our host. For on our way to row A, at literally the second stand we passed, we are stopped by Mr. Waldo Hunt, the amiable Chairman of Intervisual Books, Inc. He cannot wait to show us what he thinks is this year's highlight from Intervisual's new books: a text-less (and only at the a title on the very last moment was it decided to print book issued in a blank spine) and almost colorless pop-up and illustrated by a slipcase: The Polar Bear, "written" certain Rives. In spread after spread we follow the blue holographic footprints, done in a wonderful greyish cave into the his snow from cut the underneath foil steps, white world that surrounds him. We are frightened when at a turn of the page, the ice cracks and opens to show the

shows the ice deep blue waters below. Only the last spread both its left on that direction the beside post bear standing back after south the to Looking sides and right pole. points to be saw we book first this at the proved the five days fair, its one of gems. Before Mr. Hunt had a chance to hand us all the other new titles on display, we took the opportunity to award from congratulate him on receiving both the special last Fair Book Children's spring the Bologna Continued on page 9

VOLUME 9 NUMBER 1 FEBRUARY

2001

Pop (Up) Music

Adie C. Pena Makati City, the Philippines

Until 23-year old Alex Steinweiss designed an album cover for "Smash Song Hits by Rodgers and Hart" in 1938, recorded music always came in plain brown wrappers. His more simple idea of protecting the record (and, the attract to outside the visual on importantly, creating a music entire the music aficionado) revolutionized marketing industry and gave birth to a new field involving art directors, illustrators, photographers, typographers needless (and, in some instances, paper engineers) plus, deferential those for to say, writers responsible did he know (obsequious?) liner notes and essays. Little a little more life make that his stroke of genius would who believe collectors rabid interesting for some of us -

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that the package is sometimes even more important than the music it contains, specially if it features a movable on the cover or a pop-up within the gatefold.

So how many three-dimensional music packages are out there? As I stated during my talk at the 3rd Movable Book Society conference in New York, a lot. But only a small number worth acquiring. If it's any consolation to the would-be collector, the following musical formats were the only invented in the last half of the 20th Century: cassette long-playing record (LP) in 1948; the portable disc (CD) in 1981-82. player in 1963; and the compact Hence, there are only a few must-haves. For packaging in the Children's Music Category, the two Hallmark series ("Listen and Play" [1969] and of five (5) "Raggedy Ann And Andy" [1974]) and the set to mind. "Disneyrama" LPs [1963] immediately come While MBS members are very familiar with the pop-up are five (5) LP records packages I've just mentioned, there [1958-1971] with movable covers issued by Playhouse Records worth adding to one's collection. From Jim Copp and Ed Brown are: "Jim Copp Tales" [1958] with a to San revolving cartoon wheel on the cover; "(A Journey Francisco with) The Glups" [1963] with gameboard, Follies" [1964] spinner and punch-out pieces; "Gumdrop "Jim Copp and theater props; with pop-up toy punch-out with pop-up Schoolmates" Brown's [1968] and Ed slats blackboard, transformation and schoolroom Continued on page 2


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