Live Well with Lou

BRAND GUIDELINES

DESIGNED FOR LIVE WELL WITH LOU

CREATED BY MOUSE MEDIA

WELCOME

This document is designed to guide you through the strategic and creative process behind your new visual identity. Take your time reviewing each section, and feel free to share your thoughts or ask questions.

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Primary

PROJECT OVERVIEW

DESIGNED FOR LIVE WELL WITH LOU

CREATED BY MOUSE MEDIA

Project Goals

Positioning

Competitors

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ABOUT LIVE WELL WITH LOU

Live Well with Lou provides personalised nutritional therapy that addresses the root causes of health challenges, specialising in digestive issues, exhaustion, stress, and burnout. Founded by Louise, a qualified nutritionist who transformed her own health through nutrition, the practice creates customised dietary and lifestyle plans that focus on optimising gut health as the foundation for overall wellbeing. Through comprehensive assessments and evidence-based interventions, Live Well with Lou empowers clients to overcome health obstacles, boost immunity, enhance energy levels, and achieve sustainable wellness with practical solutions tailored to fit seamlessly into their individual lifestyles.

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PROJECT GOALS

REPUTATION

Establish Live Well with Lou as a trusted authority in personalised nutritional therapy, known for compassionate care and evidence-based approaches to gut health and wellness. Build a sterling reputation through consistent client satisfaction, documented health transformations, and ethical practice standards that inspire confidence and referrals.

RECOGNITION

Develop distinctive brand visibility that makes Live Well with Lou immediately recognisable within the wellness community. Achieve recognition through cohesive visual identity, compelling storytelling about client successes, and strategic positioning that distinguishes Louise’s unique approach to nutritional therapy.

EXPERTS

Showcase Louise’s specialised knowledge in gut health and digestive wellness through thoughtful content creation, professional credentials, and documented case studies. Position her as a leading expert through targeted educational resources that demonstrate her deep understanding of the gut-brain connection and personalised nutrition approaches.

GROWTH

Implement sustainable business expansion strategies that increase client reach while maintaining the personalised care that defines Live Well with Lou. Establish scalable systems for client management, create additional service offerings for different client needs, and develop strategic partnerships with complementary wellness practitioners to foster organic growth.

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BRAND POSITIONING

write

BRAND WORDS

AUDIENCE

Healing, Restorative, Transformative, Nurturing, Holistic, Personalised, Scientific, Accessible, Compassionate, Empowering, Rejuvenating, Balanced, Nourishing, Authentic, Revitalising

Adults aged 30-60

Middle to high income professionals with busy lifestyles

Experiencing persistent digestive issues, fatigue, or stress-related symptoms

USP

Transforming digestive health through personalised nutritional therapy that addresses root causes for sustainable wellness. Where others treat symptoms, Live Well with Lou delivers life-changing results.

Project Goals

Positioning

Competitors

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COMPETITOR IDENTITIES

This is a selection of the visual identities of the competitors of Live Well With Lou. We want to ensure this visual identity stands out against these other brands in the space.

About

Project Goals

Positioning

Competitors

Direction

CREATIVE DIRECTION

This is the creative direction we agreed upon before the designs began.

This mood board embodies Live Well with Lou’s commitment to transforming digestive health through personalised nutritional therapy. We used this moodboard as inspiration for the following design.

LLIVEWELL WITHLOU

#203903 #8aa64c #dbcbb4 #ca9d33

BRAND DESIGN

DESIGNED FOR LIVE WELL WITH LOU

CREATED BY MOUSE MEDIA

PRIMARY LOGO

The primary logo for Live Well with Lou has been designed to encapsulate the essence of the business’s holistic approach to nutritional therapy. The organic motifs reflect Louise’s focus on natural solutions and the transformative journey of wellness. The typography perfectly capturing Louise’s evidencebased yet compassionate approach to gut health optimisation.

The clean, elegant “L” monogram features botanical elements that symbolise growth, renewal, and natural healing.

The earthy green colour palette reinforces the brand’s connection to natural healing and nourishment, while creating a calming presence that resonates with clients seeking wellness transformation.

LLIVE WELL WITH LOU

The chosen typography is both modern and approachable, balancing professional expertise with warm accessibility

L LIVE WELL WITH LOU L LIVE WELL WITH LOU

LIVE WELL WITH LOU L LIVE WELL WITH LOU

SECONDARY LOGO

This horizontal variation places “LIVE WELL” above “WITH LOU” in a balanced layout that maintains the same typography as the primary logo to reinforce brand recognition and ensure consistency. The strategic use of dual green tones maintains the brand’s connection to natural nourishment and healing, making it memorable and instantly recognisable for clients seeking digestive health optimisation.

This arrangement offers versatile application across various marketing materials whilst preserving the brand’s essence of holistic wellness and personalised nutritional therapy.

L LIVE WELL WITH LOU

The botanical “L” monogram remains prominent, showcasing the elegant plant motifs that symbolise growth and natural healing.

L

BRANDMARK LOGO

The brandmark features an elegantly stylised "L" containing botanical motifs designed to represent the natural healing approach of Live Well with Lou.

After careful consideration, this balanced design integrates natural growth patterns that reflect Louise's holistic approach to nutritional therapy and gut health optimisation.

This botanical monogram serves as a perfect emblem for both physical and digital applications, creating instant brand recognition whilst conveying the essence of natural healing and personalised care.

The organic leaf and seed elements growing within the letterform symbolise renewal, nourishment, and the transformative journey of digestive wellness.

LThe flowing lines and structured botanical elements create harmony between science and nature, representing the evidencebased yet natural approach of the practice.

WORDMARK LOGO

This streamlined wordmark presents "LIVE WELL WITH LOU" in a single line, with a distinctive botanical element replacing the "I" in "LIVE" and a subtle dot completing the composition.

The dual green palette creates visual rhythm while reinforcing the brand's natural wellness focus. This versatile format maintains perfect legibility across digital platforms and print materials, offering a refined expression of Louise's holistic yet evidence-based approach to nutritional therapy.

The delicate leaf detail and balanced circular element subtly reference the cyclical nature of health transformation and digestive renewal, core principles in your personalised nutritional methodology.

LVE WELL WITH LOU

The contrasting deep forest green and refreshing sage tones create visual rhythm while reinforcing the brand’s natural wellness focus.

L VE WELL WITH LOU L VE WELL WITH LOU

ALTERNATE LOGO

This circular variation of the logo encapsulates the botanical “L” monogram within a ring of text, enhancing its emblematic quality and reinforcing the brand’s holistic and nurturing approach.

The surrounding text emphasises the transformative and personalised core of Live Well with Lou’s identity. This badge format is ideal for wellness certification marks, product labels, or digital profile images, providing a strong visual statement of authenticity that communicates Louise’s dedication to natural healing and digestive health optimisation.

The circular arrangement of “Live Well with Lou” enhances the logo’s visibility and impact, creating a distinctive wellness emblem.

LIVEWELL

LThis design serves well as an emblem for wellness products, nutrition guides and client materials, or as a distinctive social media profile picture

LIVEWELL L WITHLOU

LIVEWELL L WITHLOU LIVEWELL L WITHLOU

BRAND ASSETS

DESIGNED FOR LIVE WELL WITH LOU

CREATED BY MOUSE MEDIA

BRANDED STAMPS

These stamps are essential for consistent branding across digital platforms, printed materials, and wellness products, offering flexibility while maintaining the brand’s natural, nurturing identity. The alternating background colours and thoughtful placement of the botanical monogram create a cohesive family of marks suitable for various applications. The circular format symbolises wholeness and the cyclical nature of health transformation, reinforcing Louise’s holistic approach to nutritional therapy.

L LIVEWELL WITHLOU

L

BRAND PATTERN

This delicate leaf motif creates a natural rhythm that reinforces the brand’s focus on growth, renewal, and holistic wellness. The pattern offers versatile application across various materials, from website backgrounds and social media graphics to packaging and printed resources, providing visual continuity while subtly communicating the transformative journey of nutritional therapy.

COLOUR & TYPOGRAPHY

DESIGNED FOR LIVE WELL WITH LOU

CREATED BY MOUSE MEDIA

OATMEAL

COLOUR PALETTE

The color palette for Live Well with Lou has been carefully selected to reflect the natural, nurturing essence of nutritional therapy while maintaining a professional and contemporary feel Together, these colors create a harmonious system that conveys both scientific credibility and natural healing, perfectly capturing Live Well with Lou’s balanced approach to nutritional wellness.

HEX CODE

#D9D9D9

CMYK 0%, 0%, 0%, 15%

RGB 217, 217, 217

HEX CODE

#3C3C3E

CMYK 3%, 3%, 0%, 76%

RGB 60, 60, 62

HEX CODE

#D1B865

CMYK 0%, 12%, 52%, 18%

RGB 209, 184, 101

MATCHA GREEN SPIRULINA

HEX CODE #411F72

CMYK 43%, 73%, 0%, 55%

RGB 65, 31, 114

BRAND FONTS

As a contemporary sans-serif, Gotham avoids appearing overly clinical or traditional, instead positioning Live Well with Lou as a modern wellness practice that remains grounded in science. Its straightforward clarity reflects your philosophy of making nutritional therapy understandable and achievable for everyday people seeking better health. Avant Garde's progressive design heritage suggests forward-thinking health solutions, positioning Live Well with Lou as contemporary and innovative rather than traditional or purely clinical. This complements the brand's focus on personalised, rootcause approaches to wellness.

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