THULE Summer 2016

Thule Launch Book - Sport & Travel Bags Spring/Summer and Fall/Winter 2015 Launches and Spring/Summer 2016 Preview

Content

Sport & Travel Bags

Technical Backpacks

Thule technical backpacks help you to comfortably bring your gear with you on your adventures.

Bike Bags & Racks

Thule bike bags and racks are ideal to transport your gear for long journeys or short commutes.

Sport Transport Bags

Thule Sport Transport Cases allow you to take your sports gear wherever your journey takes you.

Thule Launch Book - Technical Backpacks Spring/Summer and Fall/Winter 2015 Launches and Spring/Summer 2016 Preview

Preview/Launch Overview Technical Backpacks 2015 JAN

2016 FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

APR

MAY

Thule Guidepost - Consumer Launch

Thule Capstone - Consumer Launch

Thule Sapling - Consumer Launch

Thule Upslope - Trade Introduction

Thule Versant - Trade Introduction

Thule Versant - Consumer Launch

Thule Stir - Trade Introduction

Thule Stir - Consumer Launch

Thule Upslope - Consumer Launch

JUN

Content

Technical Backpacks

Thule Guidepost

Thule Capstone

Thule Sapling

Thule Versant

Thule Stir

Thule Upslope

Customizable trekking pack with a perfect fit.

Light in weight but heavy in features.

On-the-go customizable hiking pack with a perfect fit.

Everything you need and nothing you don´t.

A comfortable ride for both parents and kids.

Snowsport backpacks for easy access to gear with the pack on your back.

Thule Guidepost - Backpacking Pack Customizable trekking pack with a perfect fit.

Thule Guidepost - Backpacking Pack Product Content

The Story

The Product

The Launch

Thule Guidepost - Backpacking Pack The Story

Everyone is different

With the Thule Guidepost technical backpack series, we focus on what’s important in the wild: ease of use, durability, and the most comfort thanks to a perfect fit.

Comfortable load thanks to a perfect fit Carrying heavy loads comfortably over long distances, the key is to transfer the load of the pack to your waist and legs. The rigid yet compact TransHub suspension system has an aluminum stay connected to a spring steel hipbelt ensuring a great load transfer.

A comfortable pack should fit your body and distribute the load and pressure optimally. That’s why the Thule Guidepost has up to 270 configurations to ensure a perfect fit for you.

1. Gender-specific design 2. Torso length adjustments (15 cm) 3. Shoulder strap adjustments 4. Multiple hip belt options Easy to use so you can focus on your journey Ease of use, adjustability, quick access, and clever ways to organize your gear are signs of a backpack developed by true outdoor people. Among the many smart solutions is the removable lid that you can use as a backpack for side trips.

Long trek? Short hike? Rely on your Thule pack We’ve made our Thule Guidepost backpacks with the highest quality materials, putting them through rigorous testing both in our labs and in the real world.

30mm

150mm

680mm — 1300mm 630mm — 1250mm

Thule Guidepost 75L

Customizable trekking pack with a perfect fit.

• Customizable for a perfect fit 15cm/6in of torso height adjustability, 3 shoulder strap width settings, 3 hipbelt sizes and gender specific designs

• Superior load transfer for a comfortable carry TransHub™ suspension system with a single aluminum stay and spring steel wire frame effortlessly transfers the pack’s load to your hips

• Freedom of motion with pivoting hipbelt Pivoting hipbelt allows the pack to move with you, enabling a more natural gait and improved balance

Thule Guidepost 75L Product Key Features

Removable lid transforms into a spacious 24L summit backpack

Transhub suspension system with a single aluminum stay and spring steel wire frame for superior load transfer

Easily access the pack’s contents through a large zip side access panel

QuickFit shoulder harness with 3 different shoulder strap width settings 15cm/6in of torso adjustability

Breathable back panel provides padding and support at critical contact points

Two large zippered front pockets provide storage and organization for frequently used gear

Two attachment loops to conveniently stow hiking poles or ice axes

Two zipped hip belt pockets and stretch side pockets store water bottles, snacks and other small items

Pivoting hipbelt for freedom of motion

Thule Guidepost - Backpacking Pack Product Line Overview Thule Guidepost 88L

Thule Guidepost 75L

Thule Guidepost 65L

Men's

Men's

Men's

Backpacking Pack

Backpacking Pack

206100 Black/ Dark Shadow

206200 Black/ Dark Shadow

206300 Black/ Dark Shadow

206201 Poseidon/ Light Poseidon

206301 Poseidon/ Light Poseidon

Women's

Available - Now

Discontinued Products

Available - Now

Backpacking Pack

Women's 206402 Dark Shadow/ Slate

206502 Dark Shadow/ Slate

206403 Crown Jewel/ Potion

206503 Crown Jewel/ Potion

Available - Now

Thule Guidepost - Backpacking Pack Customizable trekking pack with a perfect fit.

FEATURES

1. Easily customizable for a perfect fit with 15cm/6in of torso adjustability and a QuickFit shoulder harness that allows for 3 different shoulder strap width settings 2. Transhub suspension system with a single aluminum stay and spring steel wire frame effortlessly transfers the pack’s load to your hips, resulting in a more comfortable carry 3. Pivoting hipbelt allows the pack to move with you, enabling a more natural gait and improved balance 4. Removable lid transforms into a spacious 24L summit backpack, offering 2 packs in 1 5. Easily access the pack’s contents through a large zip side access panel 6. Breathable back panel provides padding and support at critical contact points but allows air to circulate around your back, keeping you cool 7. Two large zippered front pockets provide storage and organization for frequently used gear 8. Conveniently stow hiking poles or ice axes with two attachment loops 9. Two zipped hip belt pockets and stretch side pockets store water bottles, snacks and other small items 10. Hydration compatible design features an easy access external reservoir sleeve (reservoir sold separately)

SPECIFICATIONS Thule GuidePost 88L Men´s

Thule GuidePost 75L Men´s

Thule GuidePost 75L Women´s

Thule GuidePost 65 L Men´s

Thule GuidePost 65 L Women´s

206100

206200

206201

206402

206403

206300

206301

206502

Black/Dark Shadow

Black/Dark Shadow

Poseidon/Light Dark Shadow/ Poseidon Slate

Crown Jewel/ Potion

Black/Dark Shadow

Poseidon/Light Dark Shadow/ Poseidon Slate

Crown Jewel/ Potion

UPC Code/EAN

91021112964

91021266629

91021171527

91021419841

91021871212

91021619890

91021912397

Gender

Male

Male

Female

Male

Female

Extended Trip

Multi Day Trip/ Extended Trip

Multi Day Trip/ Extended Trip

Overnight/ Multi Day Trip

Overnight/ Multi Day Trip

Name SKU Number

Usage Materials

91021941045

91021908369

205503

1

210D Cordura™ Nylon | 315D Cordura™ Nylon

Capacity

88 L

75 L

75 L

65 L

65 L

Height

88 cm/33 in

80 cm/31,5 in

80 cm/31,5 in

77 cm/30,5 in

77 cm/30,5 in

Width

32 cm/12,5 in

32 cm/12,5 in

32 cm/12,5 in

32 cm/12,5 in

32 cm/12,5 in

Depth

36 cm/14,25 in

36 cm/14,25 in

36 cm/14,25 in

36 cm/14,25

36 cm/14,25

Weight

2,9 kg/6,4 lb

2,8 kg/6,2 lb

2,8 kg/6,2 lb

2,7 kg/6 lb

2,7 kg/6 lb

Warranty

25 Years

25 Years

25 Years

25 Years

25 Years

3

1

Thule Guidepost - Backpacking Pack Communication Plan

Thule Guidepost

Web Campaign

Social Media Campaign

Digital Ads

Instore

Display Solutions

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Printed Ads

Thule Guidepost - Backpacking Pack Communication Plan - Web Campaign

Online - Now

Thule Guidepost - Backpacking Pack Communication Plan - Digital Ads

Ads

Thule Guidepost Thule Guidepost

Customizable trekking pack with a perfect fit.

Available - Now

Thule Guidepost

Thule Guidepost - Backpacking Pack Communication Plan - Printed Ads

Body Copy Customizable trekking pack with a perfect fit.

Full Page

Full Page (with partner logo)

Perfect fit

Perfect fit

Half Page

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Thule Guidepost

Customizable trekking pack with a perfect fit.

Available - Now

Lorem Ipsum

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Product name, body copy with hero product packshot.

• Product name, body copy with hero product packshot and partner logo.

Thule Guidepost

Customizable trekking pack with a perfect fit.

• Lifestyle image or product image and main message on the visual, Thule logo and Thule tagline.

• Product name, body copy with hero product packshot.

Thule Guidepost - Backpacking Pack Communication Plan - Instore

Board - 340x130mm

Leaflet - A5 (Fold out, 6 pages)

ENGLISH

Perfect fit

Scan and watch the movie

Perfect fit No two human beings are the same.

That’s why our backpacks come with up to 270 possible fit configurations - so that you can adjust your pack to exactly fit your body.

Thule Guidepost Thule Capstone 30mm

150mm 100mm

680mm — 1300mm 630mm — 1250mm

Available - Now

Thule Technical Backpacks Designed for your active life on the trail.

Thule Guidepost - Backpacking Pack Communication Plan - Display Solutions

Display

Available - Now

Thule Capstone - Hiking Backpack On-the-go customizable hiking pack with a perfect fit.

Thule Capstone - Hiking Backpack Product Content

The Story

The Product

The Launch

Thule Capstone - Hiking Backpack The Story

A perfect fit for your hiking adventures

To truly enjoy the great outdoors, you need a comfortable pack. A perfect fit is a must.

And the Thule Capstone series is designed for hikers that don’t settle for anything less.

Adjust to exactly fit your body – on the go The MicroAdjust suspension system lets you customize the pack to fit your unique profile.

With no need to remove the pack – just adjust it on your back. Making sure there is a perfect fit for all, Thule Capstone packs are tailored for the subtle differences between the male and female bodies.

Use your pack in comfort Comfort is also having a pack that lets the air flow, even on the hottest days. The Thule Capstone series has a tensioned mesh back panel for maximum breathability.

Designed for long-lasting performance A backpack is like a travelling companion you can trust at all times. We’ve made our packs out of the highest quality materials that last, e.g. CORDURA® Lite fabrics for their superior lightweight durability and strength.

Tested to the limit To make sure the Thule Capstone can endure even the toughest conditions we have put them through rigorous testing, both in our labs and in the real world. Our world-class endurance athletes, the Thule Adventure Team, test to ensure our backpacks withstand the most extreme environments, While in the Thule Test Center™, they are pushed to the limit, e.g. simulating hiking around the Earth.

100mm

“The Verdict: If Apple designed packs, this is what they’d look like.”

Outside Magazine’s 2015 Gear Guide (US) on Thule Capstone

Thule Capstone 50L

On-the-go customizable hiking pack with a perfect fit.

• Customizable for a perfect fit The MicroAdjust Suspension system lets you adjust your torso length 10cms/4in

• On-the-go adjustment No hassle removing the pack for adjusting, just adjust the torso length with the pack on the back

• Tensioned mesh back panel for optimal ventilation The panel provides unparalleled breathability, keeping you cool and dry on the trail

Thule Capstone 50L Product Key Features

Top load, side and bottom access make it easy to access gear

Zippered pockets in lid and hipbelt to store small items

10cm/4in of torso adjustability allows for adjusting the pack on the back

Tensioned mesh back panel for unparalleled breathability Side compression straps let you cinch down your load or lash gear to the outside of the pack High-visibility, removable rain cover keeps your gear dry Stretch fabric shove-it pocket for fast access to often used gear Two attachment loops to conveniently stow hiking poles or ice axes

Thule Capstone - Hiking Backpack Product Line Overview Thule Capstone 50L

Thule Capstone 40L

Thule Capstone 32L

Men's

Men's

Men's

Hiking Backpack

206600 Black/ Dark Shadow

Hiking Backpack

206604 Dark Shadow/ Roarange

206800 Black/ Dark Shadow

206601 Poseidon/ Light Poseidon

Women's

206702 Dark Shadow/ Slate

206703 Crown Jewel/ Potion

Discontinued Products

206804 Dark Shadow/ Roarange

207100 Black/ Dark Shadow

206801 Poseidon/ Light Poseidon

Women's

Available - Now

Hiking Backpack

Available - Now

207101 Poseidon/ Light Poseidon

Women's 206902 Dark Shadow/ Slate

207202 Dark Shadow/ Slate

206903 Crown Jewel/ Potion

207203 Crown Jewel/ Potion

Available - Now

207104 Dark Shadow/ Roarange

Thule Capstone - Hiking Backpack Product Line Overview Thule Capstone 22L Hiking Daypack Men's 207300 M/L 207400 S/M

207304 – M/L 207404 – S/M

Black/ Dark Shadow

Dark Shadow/ Roarange

207301 – M/L 207401 – S/M

Poseidon/ Light Poseidon

Women's 207502 – S/M 207602 – XS/S

Dark Shadow/Slate

207503 – S/M 207603 – XS/S

Crown Jewel/Potion

Available - Now

Discontinued Products

Thule Capstone - Hiking Backpack On-the-go customizable hiking pack with a perfect fit.

FEATURES

1. MicroAdjust Suspension system lets you adjust your torso length 10cms/4in while the pack is on to easily dial in the perfect fit 2. Tensioned mesh back panel provides unparalleled breathability, keeping you cool and dry on the trail 1

3. High-visibility, removable rain cover keeps your gear dry during storms 4. Zippered pockets in lid and hipbelt store sunglasses and other small items 5. Top load, side and bottom access make it easy to access gear on the trail and load and unload your pack 6. Stretch fabric shove-it pocket provides fast access to often used gear 7. Side compression straps let you cinch down your load or lash gear to the outside of the pack

2

8. Hiking pole and ice axe attachments with bungee tie-offs can be stowed when not in use 9. Hydration compatible design features a reservoir sleeve with drink tube exit port and two side water bottle pockets (reservoir sold separately)

3

SPECIFICATIONS Thule Capstone 50L Men´s

Thule Capstone 50L Women´s

Thule Capstone 40L Men´s

Thule Capstone 40L Women´s

Thule Capstone 32L Men´s

Thule Capstone 32L Women´s

Thule Capstone 22L Men´s

Thule Capstone 22 Women´s L

206600/206604/206601

206702

206703

206800/206804/206801

206902

206903

207100/207104/207101

207202

207203

207300 M/L, 207400 S/M 207304 M/L, 207404 S/M 207301 M/L, 207401 S/M

207502 S/M, 207602 XS/S 207503 S/M, 207603 XS/S

Black/Dark Shadow - Dark Shadow/Roarange - Poseidon/Light Poseidon

Dark Shadow/ Slate

Crown Jewel/ Potion

Black/Dark Shadow - Dark Shadow/Roarange - Poseidon/Light Poseidon

Dark Shadow/ Slate

Crown Jewel/ Potion

Black/Dark Shadow - Dark Shadow/ Dark Shadow/ Roarange - Poseidon/Light Poseidon Slate

Crown Jewel/ Potion

Black/Dark Shadow - Dark Shadow/Roarange - Poseidon/Light Poseidon

Dark Shadow/ Slate

UPC Code/EAN

91021324299/91021750814/91021991439

91021157101

91021053465

91021081277/91021868359/91021270916

91021171596

91021895102

91021260337/91021991798/ 91021937307

91021765108

91021986596

91021655812, 91021739154 91021406049, 91021039797 91021061590, 91021029736

91021206861, 91021485174 91021890534, 91021326057

Gender

Male

Female

Male

Female

Male

Female

Male

Female

Usage

Day Hike/Overnight

Day Hike/Overnight

Day Hike/Overnight

Day Hike/Overnight

Day Hike

Day Hike

Day Hike

Day Hike

MicroAdjust Suspension system

•

•

•

•

•

•

-

-

Name

SKU Number

Materials

210D Cordura™ Nylon | 315D Cordura™ Nylon

Capacity

50 L

50 L

40 L

40 L

32 L

32 L

22 L

22 L

Height

71 cm/28 in

66 cm/26 in

68 cm/27 in

62 cm/24.5 in

61 cm/24 in

55 cm/21.5 in

53 cm/21 in

48 cm/19 in

Width

30 cm/11.75 in

30 cm/11.75 in

30 cm/11.75 in

30 cm/11.75 in

27 cm/10.5 in

27 cm/10.5 in

27 cm/10.5 in

27 cm/10.5 in

Depth

26 cm/10.25 in

26 cm/10.25 in

22 cm/8.5 in

22 cm/8.5 in

22 cm/8.5 in

22 cm/8.5 in

20 cm/8 in

20 cm/8 in

Weight

1,5 kg/3.3 lb

1,5 kg/3.25 lb

1,45 kg/3.2 lb

1,4 kg/3.1 lb

1,3 kg/2.9 lb

1,3 kg/2.8 lb

1 kg/2.25 lb

1 kg/2.25 lb

Warranty

25 Years

25 Years

25 Years

25 Years

25 Years

25 Years

25 Years

25 Years

Crown Jewel/ Potion

Thule Capstone - Hiking Backpack Communication Plan

Thule Guidepost

Web Campaign

Social Media Campaign

Digital Ads

Instore

Display Solutions

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Printed Ads

Thule Capstone - Hiking Backpack Communication Plan - Web Campaign

Online - Now

Thule Capstone - Hiking Backpack Communication Plan - Digital Ads

Ads

Thule Capstone Thule Capstone

On-the-go customizable hiking pack with a perfect fit.

Available - Now

Thule Capstone

Thule Capstone - Hiking Backpack Communication Plan - Printed Ads

Body Copy On-the-go customizable hiking pack with a perfect fit.

Full Page

Full Page (with partner logo)

Perfect fit

Perfect fit

Half Page

Perfect fit

Thule Capstone

On-the-go customizable hiking pack with a perfect fit.

Perfect fit

Thule Capstone

On-the-go customizable hiking pack with a perfect fit.

Thule Capstone

On-the-go customizable hiking pack with a perfect fit.

Available - Now

Thule Capstone Lorem Ipsum

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Product name, body copy with hero product packshot.

• Product name, body copy with hero product packshot and partner logo.

On-the-go customizable hiking pack with a perfect fit.

• Lifestyle image or product image and main message on the visual, Thule logo and Thule tagline.

• Product name, body copy with hero product packshot.

Thule Capstone - Hiking Backpack Communication Plan - Instore

Board - 340x130mm

Leaflet - A5 (Fold out, 6 pages)

ENGLISH

Perfect fit

Scan and watch the movie

Perfect fit No two human beings are the same.

That’s why our backpacks come with up to 270 possible fit configurations - so that you can adjust your pack to exactly fit your body.

Thule Guidepost Thule Capstone 30mm

150mm 100mm

680mm — 1300mm 630mm — 1250mm

Available - Now

Thule Technical Backpacks Designed for your active life on the trail.

Thule Capstone - Hiking Backpack Communication Plan - Display Solutions

Display

Available - Now

Thule Sapling - Child Carrier Backpack A comfortable ride for both parents and kids.

Thule Sapling - Child Carrier Backpack Product Content

The Story

The Product

The Launch

Thule Sapling - Child Carrier Backpack The Story

Bring your precious cargo on the trail

We want to help families experience the great outdoors together. But to have a good time, everyone needs to be comfortable. We developed the Thule Sapling series to perfectly fit 3 people – both parents and the child.

Perfect fit and comfort for the child The Thule Sapling’s ergonomic seat is designed to keep the child comfortable for hours on the trail. To ensure a perfect fit for the child, you can adjust the seat height and width, as well as the harness. The child’s weight is evenly distributed, avoiding pressure points, thanks thanks to the ergonomic shape of the plush seat.

Effortless changeover The backpanel and hipbelt can be easily adjusted on the trail to make sure both parents can carry with comfort. The breathable, padded backpanel lets air circulate and avoids sharp pressure points.

Safety guaranteed Carry your kids with confidence – our products can handle the toughest conditions to keep you and your children safe. At the Thule’s Test Center™, we test to the highest, most rigorous standards in the industry. Confirming these world-class standards, the Thule Sapling is also tested by independent, recognized testing agencies such as TÜV.

Thule Sapling Elite

A comfortable ride for both parents and kids.

• Adjustable back panel and hipbelt for a perfect fit Fully adjustable back panel and hipbelt provide a perfect fit and comfortable carry and make the transition between parents quick and easy

• Ergonomic and comfortable child seat Plush, height adjustable, ergonomic seat efficiently distributes the child’s weight by providing inner thigh support

• Easy loading with dual access Dual access loading allows you to load your child from the top or side of the carrier

Thule Sapling Elite Product Key Features

Deployable sunshade keeps your child cool and protected from the harsh sun

Dual access loading allows you to load your child from the top or side of the carrier

Removable backpack to store diapers, clothes, and other essentials

Load stabilizer straps allow on-the-go adjustments to the backpack’s center of gravity

Plush, height adjustable, ergonomic seat

Adjustable back panel and hipbelt provide a perfect fit and easy transition between parents

Removable stirrups let your little one rest their legs and readjust themselves on the trail

Mirror lets you monitor your child

Two extra roomy zippered hipbelt pockets that store toys, snacks and gadgets

Breathable back panel provides padding and support at critical contact points

Thule Sapling - Child Carrier Backpack Product Line Overview Thule Sapling Elite Child Carrier Backpack

Thule Sapling

Child Carrier Backpack

210102 Dark Shadow/ Slate

210202 Dark Shadow/ Slate

210105 Slate/ Cobalt

210205 Slate/ Cobalt

Available - Now

Discontinued Products

Available - Now

Thule Sapling Elite

A comfortable ride for both parents and kids.

FEATURES

1. Fully adjustable back panel and hipbelt provide a perfect fit and comfortable carry and make the transition between parents quick and easy 2. Plush, height adjustable, ergonomic seat efficiently distributes the child’s weight by providing inner thigh support 3. Breathable back panel provides padding and support at critical contact points, allowing air to circulate around your back, keeping you cool 4. Mesh pockets, hydration reservoir sleeve, a removable backpack and a large zippered compartment store water, diapers, clothes, rain gear, and other essentials 5. Keep essentials close at hand with two extra roomy zippered hipbelt pockets that store toys, snacks and gadgets 6. Mirror lets you monitor your precious cargo 7. Load stabilizer straps allow on-the-go adjustments to the backpack’s center of gravity by pulling the child closer to the parent for a more comfortable carry 8. Deployable sunshade keeps your child cool and protected from the harsh sun 9. Dual access loading allows you to load your child from the top or side of the carrier 10. Removable stirrups let your little one rest their legs and readjust themselves on the trail

SPECIFICATIONS Name

Thule Sapling Elite 210102

210105

Dark Shadow/ Slate

Slate/Cobalt

EAN/UPC Code

91021556645

91021715646

Gender

Male/Female

Usage

Bring My Kid

SKU Number

Materials

1

210D Cordura™ Nylon | 420D Nylon

Height

73 cm/28.75 in

Width

31 cm/12.25 in

Depth

35 cm/13.75 in

Weight

3,6 kg/7.9 lb

Warranty

25 Years

5

4

Thule Sapling

A comfortable ride for both parents and kids.

FEATURES

1. Fully adjustable back panel and hipbelt provide a perfect fit and comfortable carry and make the transition between parents quick and easy 2. Dual access loading allows you to load your child from the top or side of the carrier 3. Breathable back panel provides padding and support at critical contact points, allowing air to circulate around your back, keeping you cool 4. Mesh pockets, hydration reservoir sleeve and two large zippered compartments store clothes, water, diapers, rain gear, and other essentials 5. Keep essentials close at hand with two roomy zippered hipbelt pockets that store toys, snacks and gadgets 6. Load stabilizer straps allow on-the-go adjustments to the backpack’s center of gravity by pulling the child closer to the parent for a more comfortable carry 7. Deployable sunshade keeps your child cool and protected from the harsh sun 8. Plush, height adjustable, ergonomic seat efficiently distributes the child’s weight by providing inner thigh support 9. Removable stirrups let your little one rest their legs and readjust themselves on the trail

SPECIFICATIONS Name

Thule Sapling 210202

210205

Dark Shadow/ Slate

Slate/Cobalt

EAN/UPC Code

91021961531

91021625198

Gender

Male/Female

Usage

Bring My Kid

SKU Number

Materials

1

210D Cordura™ Nylon | 420D Nylon

Height

73 cm/28.75 in

Width

31 cm/12.25 in

Depth

35 cm/13.75 in

Weight

3,3 kg/7.5 lb

Warranty

25 Years

5

4

Thule Sapling - Child Carrier Backpack Communication Plan

Thule Guidepost

Web Campaign

Social Media Campaign

Digital Ads

Instore

Display Solutions

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Printed Ads

Thule Sapling - Child Carrier Backpack Communication Plan - Web Campaign

Online - Now

Thule Sapling - Child Carrier Backpack Communication Plan - Digital Ads

Ads

Thule Sapling Thule Sapling

A comfortable ride for both parents and kids.

Available - Now

Thule Sapling

Thule Sapling - Child Carrier Backpack Communication Plan - Printed Ads

Body Copy A comfortable ride for both parents and kids.

Full Page

Full Page (with partner logo)

Perfect fit

Perfect fit

Half Page

Perfect fit

Thule Sapling

A comfortable ride for both parents and kids.

Perfect fit

Thule Sapling

A comfortable ride for both parents and kids.

Thule Sapling

A comfortable ride for both parents and kids.

Available - Now

Thule Sapling Lorem Ipsum

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Product name, body copy with hero product packshot.

• Product name, body copy with hero product packshot and partner logo.

A comfortable ride for both parents and kids.

• Lifestyle image or product image and main message on the visual, Thule logo and Thule tagline.

• Product name, body copy with hero product packshot.

Thule Sapling - Child Carrier Backpack Communication Plan - Instore

Leaflet - A5 (Fold out, 6 pages)

ENGLISH

Perfect fit

Available - Now

Thule Technical Backpacks Designed for your active life on the trail.

Thule Sapling - Child Carrier Backpack Communication Plan - Display Solutions

Display

Available - Now

Thule Versant - Backpacking Pack Light in weight but heavy on features.

Thule Versant - Backpacking Pack Product Content

The Story (4-5)

The Product (6-9)

The Launch (10-17)

Thule Versant - Backpacking Pack The Story

Light in weight but heavy on features

The Versant Series strikes the perfect balance in offering a lightweight backpacking pack that doesn’t skimp on features that matter most.

A comfortable carry through a perfect fit A comfortable pack is a well fitting pack. And in order to have a well fitting pack, a properly adjusted torso and hipbelt is a must. Thule Versant packs have 12cms of torso and 15cms of hipbelt padding adjustment built in. Simply choose your perfect setting and go.

Customization is key Wants, needs and preferences vary from person to person, and from environment to environment.

Which is why the Thule Versant packs offer end consumers the ability to customize their pack with three different hipbelt pockets. A rolltop SafeZone keeps electronics safe from weather and bumps on the trail. A zippered pocket keeps the traditionalist happy. And a water bottle holster keeps your hydration close at hand. Or simply cut down on weight and leave all at home. The choice is yours.

Smart weatherproofing Your pack is your workhorse. It’s there for you no matter how demanding the weather. Which is why in adverse conditions, your pack needs to perform at its peak. The drop liner and ¾ raincover combine to make your pack more accessible, more durable and keep your gear drier than a traditional raincover.

Thule Versant - Backpacking Pack Light in weight but heavy on features.

• VersaClick Interchangeable Hipbelt Pockets Customizable user experience with modular system; waterproof/shockproof roll top SafeZone, hipbelt pocket, or insulated water bottle holster

• Torso and Hipbelt Adjustability One pack, many sizes, with on the go adjustability

• ¾ Rain cover + Waterproof Liner = Storm Proof Pack Access to side pockets during a storm and place pack on wet ground without risk of water entering

Thule Versant - Backpacking Pack Key Features

Top lid converts to a sling pack for summit hikes

The floating lid can be adjusted to allow users to over pack when necessary

Front shove-it pocket stores extra layers

Easily access the pack’s contents through a large U-zip access panel to quickly get to gear both on and off the trail A ž rain cover combined with a waterproof liner creates a fully storm proof bag

Hydration compatible design features a side water bottle pocket and reservoir sleeve with drink tube exit port (reservoir sold separately)

Hipbelt and torso adjustability for perfect fit Customize your hipbelt with 3 different configurations (waterproof rolltop pocket included)

Stow hiking poles or ice axes with two gear attachment loops

Two zippered hipbelt pockets and stretch side pockets store water bottles, snacks and other small items

Thule Versant - Backpacking Pack Product Line Overview Thule Versant 70L

Thule Versant 60L

Thule Versant 50L

Men's

Men's

Men's

Backpacking Pack

Discontinued Products

Backpacking Pack

211100 Bing

211200 Bing

211300 Bing

211104 Mikado

211201 Mikado

211301 Mikado

211105 Fjord

211204 Fjord

211304 Fjord

Women's

Available - February 2016

Backpacking Pack

Women's

Women's

211103 Bing

211203 Bing

211303 Bing

211102 Fjord

211202 Fjord

211302 Fjord

Available - February 2016

Available - February 2016

Thule Versant - Backpacking Pack Product Line Overview

Thule Versant Insulated Water Bottle Holster

Thule Versant Zippered Removable Pocket

212300 Dark Shadow

Available - February 2016

Discontinued Products

212200 Dark Shadow

Available - February 2016

Thule Versant - Backpacking Pack Light in weight but heavy on features.

FEATURES

1. Customizable hipbelt with 3 interchangeable pockets (3 different configurations) 2. Waterproof rolltop pocket on hipbelt keeps electronics protected 3. Top lid converts to a sling pack for summit hikes

1

4. ¾ rain cover combined with waterproof liner creates a fully waterproof bag 5. Side pockets are easily accessible even with rain cover on 6. Hipbelt and torso adjustability for perfect fit 7. Large U-zip panel allowing for easy access 8. Two attachment loops for hiking poles or ice axes 2

9. Front shove-it pocket for quick access 10. Hydration compatible design features 11. Breathable back panel and shoulder straps

3

SPECIFICATIONS Name

Thule Versant 70L Men´s

Thule Versant 70L Women´s

Thule Versant 60L Men´s

Thule Versant 60L Women´s

Thule Versant 50L Men´s

Thule Versant 50L Women´s

211100

211104

211105

211103

211102

211200

211201

211204

211203

211202

211300

211301

211304

211303

211302

Bing

Mikado

Fjord

Bing

Fjord

Bing

Mikado

Fjord

Bing

Fjord

Bing

Mikado

Fjord

Bing

Fjord

UPC Code

091021657588

091021926943

091021351417

091021271227

091021624832

091021947467

091021366695

091021464933

091021063594

091021226890

091021663022

091021905368

091021745667

091021347717

091021129719

Gender

Male

Female

Male

Usage

Extended Trip

Extended Trip

Extended Trip

SKU Number

Materials

Female

Male

Female

Multi Day Trip | Extended Trip

Overnight | Multi Day Trip

Overnight | Multi Day Trip

420D Cordura™ Nylon | 100D Cordura™ Nylon

Capacity

70 L

70 L

60 L

60 L

50 L

50 L

Height

73 cm/28.7 in

72 cm/28.3 in

71 cm/28 in

70 cm/27.6 in

69 cm/27.2 in

68 cm/26.8 in

Width

40 cm/15.7 in

40 cm/15.7 in

38 cm/15 in

38 cm/15 in

38 cm/15 in

38 cm/15 in

Depth

34 cm/13.4 in

34 cm/13.4 in

34 cm/13.4 in

34 cm/13.4 in

34 cm/13.4 in

34 cm/13.4 in

Weight

1,9 kg/4.19 lb

1,8 kg/3.96 lb

1,9 kg/4.14 lb

1,8 kg/3.88 lb

1,8 kg/3.96 lb

1,8 kg/3.88 lb

Warranty

25 Years

25 Years

25 Years

25 Years

25 Years

25 Years

Thule Versant - Backpacking Pack Communication Plan

Thule Guidepost

Web Campaign

Web Campaign to be decided - Final details in the Thule Launch Book, November 2015.

Social Media Campaign

Digital Ads

Instore

Display Solutions

Social Media Campaign to be decided Final details in the Thule Launch Book, November 2015.

Digital Ads Campaign to be decided Final details in the Thule Launch Book, November 2015.

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Printed Ads

Printed Ads Campaign to be decided Final details in the Thule Launch Book, November 2015.

Instore Campaign to be decided Final details in the Thule Launch Book, November 2015.

Thule Versant - Backpacking Pack Communication Plan - Display Solutions

Display

Available - Now

Thule Stir - Hiking Pack Everything you need and nothing you don’t.

Thule Stir - Hiking Pack Product Content

The Story

The Product

The Launch

Thule Stir - Hiking Pack The Story

Everything you need and nothing you don’t

The Thule Stir Series appeals to the user who embraces a “less is more” philosophy. While their needs are still demanding, these users celebrate simplicity and cherish a pack that is comfortable, lightweight and easily serves their gear on command. These packs are perfect for the minimalist looking for that lightweight “go-to” pack for day hikes and/or alpine excursions.

Easy Access The last thing you want to do is fight with your pack to access and stow gear. Which is why the Stirs have a lid that opens in one fluid motion and a convenient stretch pocket to store your phone and other essentials on the shoulder strap Smart weatherproofing Your pack is your workhorse. It’s there for you no matter how demanding the weather. Which is why in adverse conditions, your pack needs to perform at its peak. The drop liner and ¾ raincover combine to make your pack more accessible, more durable and keep your gear drier than a traditional raincover.

Thule Stir - Hiking Pack

Everything you need and nothing you don’t.

• Easy Access Lid with Storm Flap (35L) Simplifies the in and out

• Removable/tuckable hipbelt and sternum strap (All) Perfect for around town use

• ¾ Rain cover + Waterproof Liner = Storm Proof Pack Access to side pockets during a storm and place pack on wet ground without risk of water entering

Thule Stir - Hiking Pack Key Features

Easy open lid with storm flap simplifies getting in and out of the bag and keeps weather out

Hydration compatible design features a reservoir sleeve and drink tube exit port (reservoir sold separately)*

Front shove-it pocket stores extra layers*

10cm of torso adjustability provides the perfect fit*

A 他 rain cover combined with a waterproof liner on bottom third of bag*

Breathable backpanel and shoulder straps keeps the user cool and dry on the trail

Stretch side pockets store water bottles, snacks and other small items*

Light loop attachment point and reflective screen print

* Features vary by size

Removable or tuckable hipbelt for around the town use

Two hipbelt pockets store snacks, a phone and other small items*

Thule Stir - Hiking Pack Product Line Overview Thule Stir 35L

Thule Stir 20L

Thule Stir 15L

Men's

Men's/Women’s

Men’s/Women’s

Hiking Pack

Hiking Pack

Hiking Pack

211400 Dark Shadow

211500 Dark Shadow

211600 Dark Shadow

211401 Roarange

211501 Roarange

211601 Roarange

211502 Fjord

211602 Fjord

Women's 211403 Roarange

211402 Fjord

Available - February 2016

Discontinued Products

Available - February 2016

Available - February 2016

Thule Stir - Hiking Pack

Everything you need and nothing you don’t.

FEATURES

1. Easy access lid with protective storm flap 2. ¾ rain cover combined with waterproof liner creates a fully waterproof bag 3. Side pockets are easily accessible even with rain cover on 4. Torso adjustability provides the perfect fit 5. Removable hipbelt and sternum strap for around town use 6. Side zipper for easy access to gear 7. Stretch pocket on shoulder strap for a phone and other small items 8. Two hipbelt pockets store small items 9. Light loop attachment point and reflective material 10. Internal mesh pocket for easy storage 11. Front shove-it pocket for quick access 12. Two attachment loops for hiking poles or ice axes 13. Two side pockets store a water bottle or other small items 14. Hydration compatible design features

SPECIFICATIONS Thule Stir 35L Men´s

Thule Stir 35L Women´s

Thule Stir 20L Men´s/Women´s

211400

211401

211402

211403

211500

211501

211502

211600

211601

211602

Dark Shadow

Roarange

Fjord

Roarange

Dark Shadow

Roarange

Fjord

Dark Shadow

Roarange

Fjord

UPC Code

091021997622

091021636736

091021736801

091021173262

091021584433

091021063631

091021559714

091021904491

091021082458

091021346437

Gender

Male

Female

Male/Female

Male/Female

Usage

Day Trip

Day Trip

Day Trip

Day Trip

Name SKU Number

Materials

Thule Stir 15L Men´s/Women´s

1

210D Robic™ Nylon | 70D Cordura™ Nylon

Capacity

35 L

35 L

20 L

15 L

Height

61 cm/24 in

57 cm/22.4 in

52 cm/20.5 in

46 cm/18.1 in

Width

28 cm/11 in

28 cm/11 in

21 cm/8.3 in

19 cm/7.5 in

Depth

29 cm/11.4 in

29 cm/11.4 in

25 cm/9.8 in

22 cm/8.7 in

Weight

1 kg/2.2 lb

1 kg/2.09 lb

0,5/1.1 lb

0,3 kg/0.74 lb

Warranty

25 Years

25 Years

25 Years

25 Years

3

2

Thule Stir - Hiking Pack Communication Plan

Thule Guidepost

Web Campaign

Web Campaign to be decided - Final details in the Thule Launch Book, November 2015.

Social Media Campaign

Digital Ads

Instore

Display Solutions

Social Media Campaign to be decided Final details in the Thule Launch Book, November 2015.

Digital Ads Campaign to be decided Final details in the Thule Launch Book, November 2015.

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Printed Ads

Printed Ads Campaign to be decided Final details in the Thule Launch Book, November 2015.

Instore Campaign to be decided Final details in the Thule Launch Book, November 2015.

Thule Stir - Hiking Pack

Communication Plan - Display Solutions

Display

Available - Now

Thule Upslope - Snowsport Backpack Snowsport backpacks for easy access to gear with the pack on your back.

Thule Upslope - Snowsport Backpack Product Content

The Story

The Product

The Launch

Thule Upslope - Snowsport Backpack The Story

Bring your skis

For decades we have helped people travel to the mountains. Now we are joining them on the slopes and the backcountry.

Sharing our passion for skiing and snowboarding You want to be free to feel the snow beneath your feet. That’s why, when designing the Thule Upslope, our focus was to make sure your gear is organized and does not interfere with your skiing.

Your gear should be easy accessible to keep your focus on the adventure and to save you time at critical moments. While climbing, water and snacks should be at hand and your skis or snowboard well attached. Going downhill, the bag should keep gear well protected and out of your way.

As tough as the mountain We’ve made the Thule Upslope with the highest quality materials, putting it through rigorous testing both in our labs and in the real world.

Thule Upslope 35L

Backcountry focused backpack with easy access to gear with the pack on your back.

• Large side pockets for on trail access to gear Roomy side pockets to store and provide on trail access to a 1L water bottle or climbing skins

• Easy access to helmet on pack Store helmet on the bottom of the backpack for simple retrieval while wearing the backpack

• Adjustable loop to fit variety of skis/boards Bottom loop on ski and snowboard carry quickly adjusts for varying widths of skis and boards and stows to prevent snagging

Thule Upslope 35L Product Key Features

Insulated hydration sleeve and dedicated reservoir pocket helps prevent water freezing

Avalanche compartment for organization and easy access to gear Versatile carry options include A-frame and diagonal ski carry or horizontal and vertical snowboard carry Backpanel access to main compartment for easily access and to keep panel snow free

Versatile carry options include diagonal ski carry or horizontal and vertical snowboard carry Bottom loop on ski and snowboard carry quickly adjusts for varying widths of skis and boards

Roomy side pockets for on trail access to e.g. water and skins

Stowable ice axe loop holds a mountain tool Helmet storage for easy retrieval or storage

Thule Upslope - Snowsport Backpack Product Line Overview Thule Upslope 35L Snowsport Backpack

Thule Upslope 20L Snowsport Backpack

200000 Black/ Dark Shadow

200000 Black/ Dark Shadow

200000 Dark Shadow/ Roarange

200000 Dark Shadow/ Roarange

Availability - August 2015

Discontinued Products

Availability - August 2015

Thule Upslope 35L

Backcountry focused backpack with easy access to gear with the pack on your back.

FEATURES

1. Avalanche compartment with dedicated probe and shovel handle sleeves keep tools separated from dry gear in main compartment 2. Bottom loop on ski and snowboard carry quickly adjusts for varying widths of skis and boards and stows to prevent snagging 3. Stowable ice axe loop holds a mountain tool but can be tucked away to prevent snagging 4. Roomy side pockets store and provide on trail access to a 1L water bottle or climbing skins 5. Versatile carry options include A-frame and diagonal ski carry or horizontal and vertical snowboard carry 6. Store helmet either on the bottom of the backpack for simple retrieval or storage while wearing the pack or on the front of the pack.

7. Easily access gear in the bottom of your pack and keep your back panel snow free with back panel access to the main compartment 8. Insulated hydration sleeve and dedicated reservoir pocket helps prevent your hose from freezing and reservoir separated from main compartment in case of leaks 9. Protective goggle pocket with soft, fleece like lining 10. Top compression cinches down your load to prevent gear from sloshing around in your pack

SPECIFICATIONS Name

Thule Upslope 35L 209100

209101

Black

Roarange

EAN/UPC Code

91021229235

91021488045

Gender

Male/Female

Usage

Snowsport

SKU Number

Materials

1

420D Nylon

Height

56 cm/22 in

Width

31 cm/12,2 in

Depth

36 cm/14,2 in

Weight

1,38 kg/3,04 lb

Warranty

25 Years

3

2

Thule Upslope 20L

Easy access to gear with the pack on your back, when in the slopes.

FEATURES

1. Bottom loop on ski and snowboard carry quickly adjusts for varying widths of skis and boards and stows to prevent snagging 2. Stowable ice axe loop holds a mountain tool but can be tucked away to prevent snagging 3. Access gear in the main compartment without removing the backpack through a zipper that coils around the entire pack 4. Three ways to access your gear- traditional top load, sling style side access and main compartment access while pack is on your back 5. Versatile carry options include diagonal ski carry or horizontal and vertical snowboard carry 6. Insulated hydration sleeve helps prevent your hose from freezing 7. Protective goggle pocket with soft, fleece like lining 8. Side zippered pocket stores snacks, sunscreen and other small items 9. Internal compression cinches down your load to prevent gear from sloshing around in your pack

SPECIFICATIONS Name SKU Number

Thule Upslope 20L 209200

209201

Black

Roarange

EAN/UPC Code

91021753617

91021911147

Gender

Male/Female

Usage

Snowsport

Materials

1

420D Nylon

Height

49 cm/19,3 in

Width

26 cm/10,2 in

Depth

30 cm/11,8 in

Weight

0,8 kg/1,76 lb

Warranty

25 Years

3

2

Thule Upslope - Snowsport Backpack Communication Plan

Thule Guidepost

Web Campaign

Social Media Campaign

Digital Ads

Instore

Display Solutions

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Printed Ads

Thule Upslope - Snowsport Backpack Communication Plan - Web Campaign

Web Campaign to be decided

Online - August 2015

Thule Upslope - Snowsport Backpack Communication Plan - Digital Ads

Ads

Thule Upslope Thule Upslope

Snowsport backpacks for easy access to gear with the pack on your back.

Available - August 2015

Thule Upslope

Thule Upslope - Snowsport Backpack Communication Plan - Printed Ads

Body Copy Thule Upslope snowsport backpacks for easy access to gear with the pack on your back.

Full Page

Full Page (with partner logo)

Perfect fit

Perfect fit

Half Page

Perfect fit

Thule Upslope

Snowsport backpacks for easy access to gear with the pack on your back.

Perfect fit

Thule Upslope

Snowsport backpacks for easy access to gear with the pack on your back.

Thule Upslope

Snowsport backpacks for easy access to gear with the pack on your back.

Thule Upslope Lorem Ipsum

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Product name, body copy with hero product packshot.

• Product name, body copy with hero product packshot and partner logo.

Available - August 2015

Snowsport backpacks for easy access to gear with the pack on your back.

• Lifestyle image or product image and main message on the visual, Thule logo and Thule tagline.

• Product name, body copy with hero product packshot.

Thule Launch Book - Bike Bags & Racks Spring/Summer and Fall/Winter 2015 Launches and Spring/Summer 2016 Preview

Preview/Launch Overview Bike Bags & Racks 2015 JAN

2016 FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

APR

MAY

Thule Commuter Backpack - Consumer Launch

Thule Commuter Sling - Trade Introduction

Thule Commuter Sling Consumer Launch

JUN

Content

Bike Bags & Racks

Thule Commuter Backpack Thule Commuter Sling Carry your stuff comfortably when biking in any weather and time of day.

Cross-body sling for all conditions.

Thule Pack ’n Pedal - Commuter Packs Carry your stuff comfortably when biking in any weather and time of day.

Thule Commuter Packs Product Content

The Story

The Product

The Launch

Thule Commuter Packs The Story

A perfect fit for urban commuters

Designed to carry essential gear for urban living, Thule Commuter Packs are perfect for weaving through busy and crowded streets窶馬o matter what the weather or time of day.

Peace of mind Getting stuck out in the elements is inevitable. Waterproof inner compartments with IPX4 rating keeps valuables protected from rain or snow. Rolltop lids provide extra security from moisture and theft.

Always close at hand Getting around the city requires quick access to phones, keys or money while on the go. The Thule Commuter Sling easily swings around to the front of body to access quick-grab items and the Thule Commuter Backpack has convenient stash pockets for smaller items and a bike lock.

Low profile Close-to-body designs provide perfect fit and ensure packs do not move while traveling by bike.

Thule Commuter Backpack

Carry your stuff comfortably when biking in any weather and time of day.

• Protect your valuables Heat-molded, crush-proof SafeZone compartment protects sunglasses, smartphone or other fragile gear

• Carry your laptop with confidence Padded, removable 15” laptop compartment with tablet sleeve sits on top of bag rather than flat against the cyclist’s back for greater comfort

• Stay cool and dry Pivoting hipbelt allows the pack to move with you, enabling a more natural gait and improved balance

Thule Commuter Backpack Key Features

Waterproof main compartment with roll top closure keeps contents dry Airflow channels on EVA back panel and breathable shoulder straps provide maximum comfort and ventilation

360 degree reflective screen print increase visibility from all angles

Heat-molded, crush-proof SafeZone compartment protects sunglasses, smartphone or other fragile gear

Hideaway helmet attachment system securely holds your helmet when not in use

Blinky light attachment points on back panel and rain cover eliminates the need to have fixed mounts on the bike

Padded, removable 15� laptop compartment with tablet sleeve sits on top of bag rather than flat against the cyclist’s back for greater comfort

Thule Commuter Sling

Cross-body sling for all conditions • Bike in any weather condition Waterproof main compartment keeps contents dry

• Visibility at night 360 degree reflective materials increase visibility from all angles

• Stays in place on bumpy commutes Padded, adjustable cross-body shoulder strap and removable waist strap keeps sling comfortably in place

Thule Commuter Sling Key Features

360 degree reflective materials increase visibility from all angles

Padded, adjustable cross-body shoulder strap and removable waist strap keeps sling comfortably in place

Front, easy access compartment, with convenient pockets and key fob

High-visibility interior lining allows you to easily locate small items

Blinky light attachment points on both front shoulder strap and back of sling

Thule Commuter Packs Product Line Overview Thule Commuter Backpack

Thule Commuter Sling

100070 Black

Available - Now

Discontinued Products

100071 Black

Available - March 2016

Thule Commuter Backpack

The perfect all-weather commuter pack with rolltop closure and waterproof compartment.

FEATURES

1. Waterproof main compartment with roll top closure keeps contents dry 2. High visibility hideaway rain cover with reflective screen print for increased bag protection 3. Hideaway helmet attachment system securely holds your helmet when not in use 4. 360 degree reflective screen print increase visibility from all angles 5. Heat-molded, crush-proof SafeZone compartment protects sunglasses, smartphone or other fragile gear 6. Padded, removable 15� laptop compartment with tablet sleeve sits on top of bag rather than flat against the cyclist’s back for greater comfort 7. Organization compartment with U-lock stash pocket keeps items secure 8. Airflow channels on EVA back panel and breathable shoulder straps provide maximum comfort and ventilation 9. Blinky light attachment points on back panel and rain cover eliminates the need to have fixed mounts on the bike 10. High visibility interior lining allows you to easily locate small gear

SPECIFICATIONS Name SKU Number

Thule Commuter Backpack 100070 Black

EAN/UPC Code

091021056695

Gender

Male/Female

Usage

Cycling/Commuting

Materials

500D Cordura-like nylon

Capacity

21 L

Height

48 cm/18.9 in

Width

31 cm/12.2 in

Depth

21 cm/8.2 in

Weight

1 kg/2.4 lb

Warranty

5 Years

1

3

2

Thule Commuter Sling

Perfect for minimalists who value waterproof protection and hands-free freedom a sling delivers.

FEATURES

1. Waterproof main compartment keeps contents dry 2. 360 degree reflective materials increase visibility from all angles 3. Blinky light attachment points on both front shoulder strap and back of sling 4. Padded, adjustable cross-body shoulder strap and removable waist strap keeps sling comfortably in place 5. High-visibility interior lining allows you to easily locate small items 6. Front, easy access compartment, with convenient pockets and key fob

SPECIFICATIONS Name SKU Number

Thule Commuter Sling 100071 Black

EAN/UPC Code

085854235860

Gender

Male/Female

Usage

Cycling/Commuting

Materials

500D nylon weldable 210D nylon 210D terylene

Capacity

13 L

Height

29 cm/15.4 in

Width

25 kg/10 in

Depth

5 kg/2 in

Weight

0,4 kg/0.93 lb

Warranty

5 Years

Thule Commuter Packs Communication Plan

Thule Guidepost

Web Campaign

Social Media Campaign

Digital Ads

Instore

Display Solutions

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Printed Ads

Thule Launch Book - Sport Transport Bags Spring/Summer and Fall/Winter 2015 Launches and Spring/Summer 2016 Preview

Preview/Launch Overview Sport Transport Bags 2015 JAN

2016 FEB

MAR

Thule RoundTrip Traveler Trade Introduction

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

JAN

FEB

MAR

APR

Thule RoundTrip Traveler - Consumer Launch

Thule RoundTrip Single Ski Carrier - Trade Introduction

Thule RoundTrip Single Ski Carrier - Consumer Launch

Thule RoundTrip Single Snowboard Carrier - Trade Introduction

Thule RoundTrip Single Snowboard Carrier - Consumer Launch

Thule RoundTrip Double Ski Roller - Trade Introduction

Thule RoundTrip Double Ski Roller - Consumer Launch

Thule RoundTrip Double Snowboard Roller - Trade Introduction

Thule RoundTrip Double Snowboard Roller - Consumer Launch

Thule RoundTrip Boot Backpack - Trade Introduction

Thule RoundTrip Boot Backpack - Consumer Launch

MAY

JUN

Content

Sport Transport Bags

Bike Transport Cases

Thule makes bike transport cases that are easy to use, light in weight and extremely durable.

Winter Sport Transport Cases

Thule makes it safe and easy to take your snowboard, skis and boots with you on any winter adventure.

Thule RoundTrip Traveler - Bike Transport Case Lightweight and durable, our entry level bike transport case.

Thule RoundTrip Traveler - Bike Transport Case Product Content

The Story

The Product

The Launch

Thule RoundTrip Traveler - Bike Transport Case The Story

Precious cargo

When a cyclist travels with their bike, nothing is more important than protection. This is standard with Thule. On top, Thule makes bike transport cases that are easy to use, light in weight and extremely durable. The Thule RoundTrip Traveler is the latest solution ideal for cyclists travelling on either a long journey or a short trip.

Perfect Fit This lightweight bike case combines a tough and durable exterior with an integrated mounting system that makes it an easy and secure way to travel with your bike. The front fork mounting system works with road, mountain and tri bikes. Adjustable padded bottom bracket block keeps the frame and cranks protected and in place during transport.

Lightweight and Durable Like all luggage, it is one thing to be light in weight. It is entirely different story to deliver both lightweight AND durable cases. Thule prides itself in quality construction and materials to withstand the rigors of travel. Robust wheels make it easy to maneuver the Thule Traveler, rugged tarpaulin interior is durable and easy to clean and aluminum bracing aids in the base provide impact resistance where it is most needed.

Thule RoundTrip Traveler

Lightweight and durable, our entry level bike transport case.

• Fixed fork block Keep your bike in a secure upright position while traveling

• External bike wheel pockets Store and protect wheels (up to 29”) during transport

• Integrated wheels and multiple external handles Easily maneuver your bag while on the road

Thule RoundTrip Traveler Key Features

Lightweight making it easy to carry

For most road, mountain and cyclocross bike with a wheelbase of 116.8 cm /46"

External bike wheel pockets store and protect wheels (up to 29") during transport

Fixed fork block keeps your bike in a secure upright position while traveling

Integrated wheels and multiple external handles make it easy to maneuver your bag while on the road

Thule RoundTrip

Product Line Overview Thule RoundTrip Transition

Thule RoundTrip Pro Bike Transport Case

Thule RoundTrip Pro Storage Sleeve

Available - Now

Available - Now

Available - Now

Bike Transport Case

Thule RoundTrip Traveler Bike Transport Case

Available - Now

Discontinued Products

Thule RoundTrip Traveler

Lightweight and durable, our entry level bike transport case.

FEATURES

1. External bike wheel pockets store and protect wheels (up to 29") during transport 2. Fixed fork block keeps your bike in a secure upright position while traveling. Works with 9mm, 15mm and 20mm axles 3. Integrated wheels and multiple external handles make it easy to maneuver your bag while on the road 4. Multiple internal pockets allow you to stow loose items and keep them away from your bike 4during transport 5. Lightweight making it easy to carry 6. For most road, mountain and cyclocross bike with a wheelbase of 116.8 cm / 46"

SPECIFICATIONS Name SKU Number

Thule RoundTrip Traveler 100503 Black

EAN/UPC Code

091021862487

Usage

Bike Transport

Materials

Ripstop nylon outer shell with tarpulin liner

Capacity

1 Bike

Height

78 cm/ 30,7 in

Width

35 cm/13,8 in

Depth

129 cm/50,8 in

Weight

7,7 kg/16,9 lb

Warranty

5 Years

1

2

3

4

Thule RoundTrip Traveler Communication Plan

Thule Guidepost

Web Campaign

Social Media Campaign

Digital Ads

Instore

Display Solutions

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Printed Ads

Thule RoundTrip Traveler Communication Plan - Digital Ads

Ads

Bring your bike

Bring your bike

Available - June 2015

Thule RoundTrip Traveler

Communication Plan - Printed Ads

Full Page

Full Page (with partner logo)

Bring your bike

Bring your bike

Thule RoundTrip Traveler

This lightweight bike case combines a tough and durable exterior with an integrated mounting system that makes it an easy and secure way to travel with your bike.

Thule RoundTrip Traveler

This lightweight bike case combines a tough and durable exterior with an integrated mounting system that makes it an easy and secure way to travel with your bike.

Lorem Ipsum

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Product name, body copy with hero product packshot.

• Product name, body copy with hero product packshot and partner logo.

Available - June 2015

Body Copy Thule RoundTrip Traveler This lightweight bike case combines a tough and durable exterior with an integrated mounting system that makes it an easy and secure way to travel with your bike.

Thule RoundTrip - Winter Sport Transport Cases Get all your gear to the slopes with lightweight and durable transport cases.

Thule RoundTrip - Winter Sport Transport Cases Product Content

The Story

The Product

The Launch

Thule RoundTrip - Winter Sport Transport Cases The Story

Building a better case

Your ski, snowboard and boot bags are work horses that you depend on to get your gear safely to your destination and back home again. And nothing can ruin a trip more quickly than a busted bag or worse yet, broken equipment. So Thule took great lengths to engineer a bag that’s durable, dependable and functional.

Rugged and Dependable Durability is the cornerstone of the RoundTrip collection. With a robust 900D polyester main fabric and durable tarpaulin reinforcements at the tips and tails, these bags are meant to last.

Everything in its place Dedicated pole sleeves, ski sleeves, accessory pockets and a crush proof SafeZone all keep your gear organized, separated and protected. So you can worry more about snow conditions and less about where your gear is.

Protect skis, outerwear and stay organized Thule’s innovative ski and snowboard sleeves are a classics 3 in 1 solution. They slide over tips and tails to provide added protection for your equipment, prevent your delicate outerwear from getting cut by sharp edges and keep your gear organized in transit and at your destination.

Thule RoundTrip Double Ski Roller

Stellar protection and interior organization of ski gear.

• Integrated tip and tail reinforcement Durable, waterproof tarpaulin material and extra thick padding

• Padded cinch-top sleeves Slide sleeves over ski tips and tails for enhanced protection and also keep outerwear and layers safe from sharp ski edges

• Built in loops Quickly connect the Thule Boot Backpack for easy transport when traveling

Thule RoundTrip Double Ski Roller Key Features

Lockable zippers deter theft (lock sold separately)

Internal and external compression straps prevent gear from shifting inside the carrier

Integrated tip and tail reinforcement with durable, waterproof tarpaulin material and extra thick padding

Snowflake patterned screenprint

Fits 2 pairs of alpine skis up to 195 cm in length and poles

Integrated wheels for easy transport

Built in loops let you quickly connect the Thule Boot Backpack for easy transport when traveling

Thule RoundTrip - Winter Sport Transport Cases Product Line Overview

Thule RoundTrip Single Ski Carrier

Thule RoundTrip Single Snowboard Carrier

Winter Sport Transport Case

Thule RoundTrip Boot Backpack

Winter Sport Transport Case

Winter Sport Transport Case

205201 Black

205301 Black

205101 Black

205202 Black/Cobalt

205302 Black/Cobalt

205102 Black/Cobalt

Thule RoundTrip Double Ski Roller

Thule RoundTrip Double Snowboard Roller

Winter Sport Transport Case

205103 Black/Roarange

Winter Sport Transport Case

205401 Black

205501 Black

205402 Black/Cobalt

Available - August 2015

Available - August 2015

Available - August 2015

Discontinued Products

205200 Black/Slate 205206 Black/Cobalt

205306 Black/Cobalt 205300 Black/Slate

205400 Black/Slate 205406 Black/Cobalt

205506 Black/Cobalt 205500 Black/Slate

205107 Black/Roarange 205106 Black/Cobalt 205100 Black/Slate

Thule RoundTrip Single Ski Carrier

Feel confident your gear will arrive safely with reinforced external construction and internal padded cinch sleeves.

FEATURES

1. Durable, waterproof tarpaulin material and extra thick padding protect ski’s tip and tail 2. Padded cinch-top sleeves slide over ski tips and tails for enhanced protection and also keep outerwear and layers safe from sharp ski edges 3. Internal compartment separates and protects poles from skis and other gear 4. External compression straps prevent gear from shifting inside the carrier 5. Removable, cushioned shoulder strap and conveniently located grab handles allow for easy transport 6. Lockable zippers deter theft (lock sold separately) 7. Fits single pair of alpine skis or two pairs of nordic skis up to 195 cm in length and poles

SPECIFICATIONS Name

Thule RoundTrip Single Ski Carrier 205201

205202

Black

Black/Cobalt

EAN/UPC Code

091021376106

091021773424

Usage

Carry 1 pair of alpine skis

Materials

Tarpaulin/900D Polyester

Capacity

58.5 L

Height

15 cm/5,9 in

Width

195 cm/76,8 in

Depth

20 cm/7,9 in

Weight

1,6 kg/3,5 lb

Warranty

5 Years

SKU Number

1

2

4

7

Thule RoundTrip Double Ski Roller

Feel confident your gear will arrive safely with reinforced external construction and internal padded cinch sleeves.

FEATURES

1. Integrated tip and tail reinforcement with durable, waterproof tarpaulin material and extra thick padding 2. Padded cinch-top sleeves slide over ski tips and tails for enhanced protection and also keep outerwear and layers safe from sharp ski edges 3. Built in loops let you quickly connect the Thule Boot Backpack for easy transport when traveling 4. Integrated wheels for easy transport 5. Carry options include a padded, removable shoulder strap and three grab handles 6. Internal zipped pocket stores additional layers and accessories 7. Internal and external compression straps prevent gear from shifting inside the carrier 8. Pole storage secures ski poles and divider separates skis 9. Lockable zippers deter theft (lock sold separately) 10. Fits 2 pairs of alpine skis up to 195 cm in length and poles

SPECIFICATIONS Name SKU Number

Thule RoundTrip Double Ski Roller 205401

205402

Black

Black/Cobalt

EAN/UPC Code

091021312487

091021954427

Usage

Carry 2 pairs of alpine skis

Materials

Tarpaulin/900D Polyester

Capacity

119 L

Height

19 cm/7,5 in

Width

195 cm/76,8 in

Depth

32 cm/12,6 in

Weight

3,6 kg/7,9 lb

Warranty

5 Years

1

2

4

7

Thule RoundTrip Single Snowboard Carrier

With generous reinforcement along the tips and tails of the carrier and internal cinch top sleeves to protect both your snowboard and clothes, you can feel confident that your gear will safely make it to your destination.

FEATURES

1. Durable, waterproof tarpaulin material and extra thick padding protects board’s tip and tail 2. Padded cinch-top sleeves slide over snowboard tips for enhanced protection and keep outerwear and layers safe from sharp snowboard edges 3. Removable cushioned shoulder strap and conveniently located grab handles allow for easy transport 4. Large internal mesh pocket stores clothing and gear 5. Lockable zippers deter theft (lock sold separately) 6. Fits snowboard up to 167cm in length

SPECIFICATIONS Name

SKU Number

Thule RoundTrip Single Snowboard Carrier 205301

205302

Black

Black/Cobalt

EAN/UPC Code

091021354432

091021710474

Usage

Carry 1 snowboard

Materials

Tarpaulin/900D Polyester

Capacity

51 L

Height

14 cm/5,5 in

Width

170 cm/66,9 in

Depth

30 cm/11,8 in

Weight

1,5 kg/3,4 lb

Warranty

5 Years

1

2

4

7

Thule RoundTrip Double Snowboard Roller

With generous reinforcement along the tips and tails of the carrier and internal cinch top sleeves to protect both your snowboard and clothes, you can feel confident that your gear will safely make it to your destination.

FEATURES

1. Integrated tip and tail reinforcement with durable, waterproof tarpaulin material and extra thick padding 2. Padded cinch-top sleeves slide over snowboard tips for enhanced protection and keep outerwear and layers safe from sharp snowboard edges 3. Built in loops let you quickly connect the Thule Boot Backpack for easy transport when traveling 4. Integrated wheels for easy transport 5. Carry options include a padded, removable shoulder strap and three grab handles 6. Internal zipped pocket stores additional layers and accessories 7. Internal and external compression straps prevent gear from shifting inside the carrier 8. Lockable zippers deter theft (lock sold separately) 9. Fits up to 2 snowboards 170 cm in length plus boots

SPECIFICATIONS Name

SKU Number

Thule RoundTrip Double Snowboard Roller 205501 Black

EAN/UPC Code

091021074903

Usage

Carry 2 snowboards

Materials

Tarpaulin/900D Polyester

Capacity

103 L

Height

19 cm/7,5 in

Width

170 cm/66,9 in

Depth

32 cm/13,6 in

Weight

3,2 kg/7 lb

Warranty

5 Years

1

2

4

7

Thule RoundTrip Boot Backpack

Keep your feet dry, your goggles safe and gear organized with the RoundTrip boot backpack.

FEATURES

1. Back panel access door flips down and doubles as standing mat when changing into boots 2. Heat-molded, crush proof SafeZone compartment protects your goggles, sunglasses, iPhone, portable electronics and other fragile gear 3. Built in loops let you quickly connect the Boot Backpack to Thule’s RoundTrip rolling ski and snowboard bags 4. Two spacious side pockets store outwear, gloves and accessories 5. Lockable zippers deter theft (lock sold separately) 6. Multiple grab handles allow for easy transport 7. Heavy duty tarpaulin bottom provides added protection 8. Grommets in boot compartment let water escape

SPECIFICATIONS Name SKU Number

Thule RoundTrip Boot Backpack 205101

205102

205103

Black

Black/Cobalt

Black/Roarange

EAN/UPC Code

091021414013

091021532915

091021095571

Usage

Carry 1 pair of ski boot

Materials

Tarpaulin/900D Polyester

Capacity

57 L

Height

49 cm/19,2 in

Width

33 cm/13 in

Depth

37 cm/14,5 in

Weight

1,1 kg/2,5 lb

Warranty

5 Years

1

2

4

7

Thule RoundTrip - Winter Sport Transport Cases Communication Plan

Thule Guidepost

Web Campaign

Social Media Campaign

Digital Ads

Instore

Display Solutions

Perfect fit

Thule Guidepost

Customizable trekking pack with a perfect fit.

Printed Ads

Thule RoundTrip - Winter Sport Transport Cases Communication Plan - Digital Ads

Ads

Take your active life on the go

Take your active life on the go

Available - July 2015

Thule RoundTrip - Winter Sport Transport Cases Communication Plan - Printed Ads

Full page

Full page (with partner logo)

Take your active life on the go

Take your active life on the go

Thule RoundTrip - Winter Sport Transport Cases Thule makes it easy to take your snowboards, skis and boots with you on any winter adventure. Rest assured, with Thule Winter Sports Transport Cases, your gear will always arrive safely.

Thule RoundTrip - Winter Sport Transport Cases Thule makes it easy to take your snowboards, skis and boots with you on any winter adventure. Rest assured, with Thule Winter Sports Transport Cases, your gear will always arrive safely.

Lorem Ipsum

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Lifestyle image and main message on the visual, Thule logo and Thule tagline.

• Product name, body copy with hero product packshot.

• Product name, body copy with hero product packshot and partner logo.

Available - July 2015

Body Copy Thule RoundTrip - Winter Sport Transport Cases Thule makes it easy to take your snowboards, skis and boots with you on any winter adventure.

Rest assured, with Thule Winter Sports Transport Cases, your gear will always arrive safely.

Thule Sweden AB Box 69, SE-330 33 Hillerstorp, Sweden.

Tel +46 370-255 00, Fax +46 370-229 08. www.thule.com