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A B O U T M E
MADHUCHHANDA CHAKRABORTY Hi, I’m
I'm an Architect expanding my expertise through a master's in Visual Communication Design. My journey is driven by a passion for design management, social design, and sustainability. I thrive on conversations that delve into diverse global cultures, fueled by my love for travel
Urban Agricultural
Skill Development Centre
in Product Design
Urbanity of Chitpur Road
Indo-French Workshop
RESEARCH
Anagriculturaltraining center;forthefarmers tolearnnewerfarming techniquesandselltheir freshfarmproducts directlytotheurban customerbase
URBAN AGRICULTURAL SKILL DEVELOPMENT CENTRE
B.ARCH THESIS | 2023
MENTOR : Prof. Shreya Sen, Techno India University Course : 6 months
I N T E N T
Agricultural Skill Development Centre is a centre to bridge gaps and upgrade skills of farmers, wage workers engaged in organized/unorganized segments of Agriculture & Allied Sectors. Agriculture and farming result in preparing our daily food - one of the basic requirements for surviving. The farm sector needs a holistic approach of development right from preproduction to the sale of produce.
TheAgricultureSkillCouncilofIndia(ASCI)
ADVANCED LEARNING
FARMER'S PROFIT
ORGANIC FOOD
TOURIST SPOT
EnergyEfficiency Vernaculardesign Communitybuilding Economicalapproach PromotingEntrepreneurship
Hosts agricultural learningworkshops
Farmers learnadvanced farmingtechniques
Are up-to-date with the current commercial market
With knowledge on advanced techniques, farmers produce highquantityand qualityofcrops
Assembled farmers sell fresh from the farm, self - grown products
Products with zero preservatives
Would act as Rural model - with a section dedicated to 'Dining & Cafe' Popupevents on home grown items
The training center would intend on achievingEnvironmental, Socialand Economic Sustainability
80% of food for the developing world is produced by smallholders
Farmers must be educated to yield higher quality and quantity of food
70% morefoodwill be needed by 2050 to feed a growing population
180,000 people leave rural communities
everyday to live in the cities
Youngfarmerstakeupdifferent professionsduetolackofawareness causinglackoffuturefarmers
Duetolackofexposuretosound marketing,theirfarmproductsare beingsoldatthrow-awayprice
Lackoftrainingon modernfarmingtools andtechniques
Occupies almost 60%ofthe workforce directly or indirectly but comprises only20% ofGDP
Lowproduction is now a problem among the all crop farmers
296,438people in the farming sector in India have committed suicidefrom 1995 to 2019
Only12%ofthe world’slandcan be used for farming
West Bengal is predominantly an agrarian State.
Comprising of only 2.7% of India's geographical area, it supports nearly 8% of its population.
There are 71.23 lakh farm families of whom 96% are small and marginal farmers.
Farmer education programs will: increase local food availability, increase farmer income, increase sustainability of agricultural practices
Elevate the agricultural system
Achieving social balance
Elevate the agricultural system
Achieving social balance
Improving quality of food
Elevate the agricultural system
Achieving social balance
Improving quality of food
Elevate the agricultural system
Achieving social balance
Improving quality of food
INDIA'S SHRINKING AVG. FARM SIZES IN HECTARES
The site is predominantly surrounded by Residentials and mixed use buildings, which allows a fair range of customer base for the Marketing center The Wetlands surrounding most of the southern and western part of the site, allows a free and wide view with ample natural light and air.
KOLKATA
Taking the CIRCLES out of the typical layout of a concentric bazaar space
Starting with a Typical rural HAAT
The design of a typ cal farmers market includes semi permanent sta ls arranged in a manner that peop e can easily roam from stall to stall
This layout allows two independent course of business with distinctmovementpattern, formed from a single unit
Volumizing the layout formed, giving mass to the building spaces in a natural curve
A Radial plan in GRID creates an easy mental map, hence one can reach the desired destination easily without getting lost in the bazaar
Radial Concentric Plan
The is centered around a core, like a market, with rings around it for various functions like accommodation, administration, and training It allows easy access to the center and efficient movement within the center
es INTERSECTION i.e. easyCIRCULATION, duced chaos, collision and crowd with hat flow naturally
URBANITY OF CHITPUR ROAD
NUCLEUS ORGANISATION OF POSTA BAZAAR
The Posta Bazaar has paralel pathways in between which are caled ‘Patt s’ like Piyaj patt s and Aoo pattis These narrow paths are used by the labourers to carry oads of products for the bazaar n and out. The outer wide roads are occupied by trucks which play a major roe in the transportation of the sp ces, onions, garlic, etc. The bazaar has its wholesale areas and godowns in its core whiletheretailshopsarebasedontheperipheryofthebazaar.
B.ARCH WORKSHOP | 2022
MENTOR : Prof. Claudio Secci, ENSA Paris La Villette Course : 1 month
Spil over of the sp ce shops on the pavement
StudyingIndianstreets,likeKolkata'sPostaBazaar,offersinsightsintourbanlifethroughdiverseoccupations. Mappingthisoldmarketrevealsitshistoricalandculturalsignificance,showcasingthedynamicnatureofurban spacesshapedbyitspeople
The commercial activity takes place on the ground floor : wholesale, sorting, storage. The upper floors are residential areas that can also be used for storage
Arrival
RevitalizingtheHolland corporategiftcollectionto alignwiththecurrentvisual brandingoftheEmbassyof theKingdomofthe Netherlandswhile maintainingitsoriginal purpose
EMBASSY OF THE KINGDOM OF NETHERLANDS
REVITALISING THE HOLLAND CORPORATE GIFT COLLECTION
-humorous -straightforward approach -problem-solving mentality -minimalistic -experimental -innovative -unconventional
165T-shirts,175 Jutebags,758 Notepad,353 OrangeFolder,111Tulippackage,450PaperBags
Stickerprintsofnewbranding appliedovertorevitalisetheold foldersandpaperbags
Graphicswiththenewdesignlanguagehasbeendiecutintostickers
Newbranding hasbeenprintedover bySublimationprintingtechnique
Removingtheoldbrandingby using acetone
VIPstrikesagoodbalance betweenstructuringthe processofdesignwhile allowingthedesignersto takeapersonalposition andfullyexpress themselvesinproducinga solution
TOPIC:FASTFASHION
VISION IN PRODUCT DESIGN
THE VILLAGE VAULT
SalesdiscountsoffersBUY 1GET1coupons
Climaticchange leadto overconsumptionof winterclothesinbulk
LIBERALISATION & GLOBALISATION
Increasedenergy consumption OVER CONSUMPTION
Removalofcontrols
Increaseinresource consumption
Consumerismculture
Lossofbiodiversity
Promotionscausingover production&improper disposal
Bulkbuying
Hoardingofwardrobe
Plannedobsolescence
Singleuseproducts
AFFORDABILITY &EASYACCESS
Entrepreneurship
Increaseinwholesellers
Marketting
WARDROBE IDENTITY
Peoplewantnewclothesforevery event,functional,festival
Newerfestivalsadaptedfrom westernculture Grassrootmovements
Celebrityendorsementsand collaborations
Thetrendofwearing acertainkindofoutfitfor everyoutfit
Eg:Gymwear,Officewear, Partywear
Allergiesleadingtowearing acertainkindofclothes
Size/Lengthand materialityofthefabric HEALTH FACTORS
FACTOR : Factoring by accumulating all keywords and phrases into the research and design process ensures that decisions areinformed,innovative,andvalidatedwhichhelpsavoidassumptions,inspiresnewideas,andcreatesimpactfuldesigns.
IMPULSIVE (Messy)
INJUDICIOUSNESS (Emotional aspect)
CHOICE
(Personal Preference)
STATEMENT:
We want people to manage their wardrobe rationally without hoarding and over consuming by treasuring and sharing their belongings with which they have emotional attachment.
Continuous loop of Supply and Demand Trapped in the cycle of Habits Culture passed down by Generation Influence
Fashion as an identity
DISCERNING (Relaxed)
Prioritising Comfort
CONFORMIST (Pressured)
INFLUENCE
Behaviour
PRACTICALITY
(Functional maintenance)
(Societal, Economical, Environmental)
Geographical influence on fashion
ADAPTIVE (Vernacular)
WORLD VIEW : We navigate a dynamic spectrum of decision-making, where the interplay between personal choice, external influence, practicality, and injudicious decisions shape our journey. These four quadrants represent the intricate dance of thoughtful selection, adaptability to surroundings, mindful practicality, and, at times, impulsive conformity that collectively define the path one follows through the tapestryofexistence.
Centreofacommunity
Clothesascurrency
A community ‘SANDOOK’ (thrift racks) in every community
Localsdonateoldclothes,resoldtonewusers.
Newclothesacquiredonlybyexchangingoldones.
Boothshostthemedchallengesusingthrifted clothes.
Challengesencouragereturningandreusingolder thrifts.
Userscanupcycleclotheswithpersonaltouches.
VILLAGE VAULT
VILLAGE VAULT
VILLAGE VAULT
DevelopinganewCasio productreflectingthe brand'sdesignandvalues byconductingbrand analysis,targetinnovation, functionality,anddurability, addressingportfoliogaps
BRAND STUDY WITH INNOVATIVE PRODUCT CONCEPT
TO MAKE PRODUCTS THAT WORK RELIABLY IN ANY ENVIRONMENT, AND CAN ALWAYS BE USED WITH SAFETY
Perceivedasa watchbrandDiversificationof PRODUCT PORTFOLIO
Astechnologyevolves, theremaybeashiftin consumer preferencestowards smartdevices
Perceiveasa traditionalbrand, especiallyincomparison tonewerandtrendier competitors
TO MAKE THE FUTURE MORE FULFILLING FOR PEOPLE EVERYWHERE
CASIO'SEXPERTISEINPRECISIONTECHNOLOGYANDINNOVATIONWHICHWHENINCORPORATED INTOTHESMARTTECHNOLOGY:
CASIO SPEAKERS CASIO SPEAKERS
TECHNOLOGYFROM
MUSICALINSTRUMENTS
PORTABLEANDCOMPACT
BLUETOOTHCONNECTIVITY
INTEGRATIONWITHCASIO
WATCHES
INNOVATIVEDESIGN
AFFORDABILITY
Students and Millennials
Young Professionals
Fitness Enthusiasts
Brand-Focused Consumers
Tech-Savvy Consumers
6
Inthe‘Materialand Medium’course,wedelved intothethemeofpigeons, exploringarangeof printingtechniqueson differentmaterials.The assignmentbriefeduswith investigatingthe applicationofSublimation printingonfabrics, followinganin-depthstudy ofpigeons.
MATERIALS AND MEDIUM
M.DES MATERIALS AND MEDIUM | 2023 MENTOR : Prof. Anusha Dhawan, The Design Village Course : 2 weeks
Sublimation printing is a digital printing process that uses heat and pressure to transfer dye onto different materials. Here's the full process: We print a design onto special transfer paper using sublimation inks. Then, we place the paper onto a product and heat it with a heat press.
Sampling
FABRIC SELECTION
The final illustrations were printed onto two expansive wall hangings – one on silk, measuring 4 meters, and another on organza, reaching 1 meter in length. The aim was to elevate the perception of pigeons, showcasing them not just as urbandwellersbutasvitalmembersofour sharedenvironment.
The pigeons depicted in the artwork symbolise harmony within the community. Theyrepresenttheinterconnectednessnot only between pigeons themselves, but also between humans and all creatures who shareourworld.
AManifestofortheJust City,workshopisorganised bytheCentreoftheJust City,Delftisa collaborativeexercise amonguniversitiesaround theworldtodiscussspatial justiceandtheright tothecity
JUST CITY MANIFESTO 2023
TU DELFT
Establishoperationalgreenpockets inurbanareas.
Sharecollectiveresponsibilityfor nurturinggreenery.
Advocateforinclusivity, sustainability,andemployment.
Nurturebiodiversityinurban environments.
Collaboratetocreatedynamic urbanspacesforpeopleandthe planet.
M.DES COMPETITION | 2023 MENTOR : Prof. Lena Gupta, The Design Village Course : 1 month
EquitableInclusion
Inclusivorganism
Access-EquityHarmony
Equi-EqualityPrinciples
Accessiphilic
Access-JudicialSynergy
JusticeInclusivity
JUST A CITY INTO A JUST CITY
rmation of JustACityintoA
lJusticemust prevail in A Just a Biome, where Natural omo sapiens (Latin for ‘wise ommunities of people who work to be used bythepeople. n do for you, but what you can nscape make the paradigm auty to just offering beauty yengage in the act of growing ng produce at any scale for nd offering their excess space, ronage to make a city a morphic Inclusivorganism
TheGreenCarpetisa sustainabledesign advocacycampaignput togetherbyus,students ofTDVtodriveawareness towardstheover consumptionand continuousresourceuse, ledbythecreative industry
Theatricalon
“ THE RATE OF DEFORESTATION EQUALS
THE LOSS OF 36 FOOTBALL FIELDS EVERY MINUTE “
Isn'titshockinghowrapidly deforestationcontinuestoreshapeour planet'slandscapes?
Deforestationhasnumerousnegative impactsonus,includinglossof biodiversity,disruptionofecosystem, butmostimportantlylifelessness!
Therateatwhichdeforestationis happeningisthescariestpart,creating chaos,suddenlossandutterdestruction.
DANCE | THEATRE | PUBLIC SPEAKING
ORGANISED AND HOSTED ‘DURGA PUJA’ EVENT AT TDV
FORMED ‘KALAKITE’THE THEATRE CLUB AT TDV
DANCE | THEATRE | LEADERSHIP
DIPLOMA HOLDER AT ‘BHARATNATYAM’ DANCE FORM ‘STUDENT OF THE YEAR’ AND ELECTED HEAD GIRL AT HH SCHOOL 2018
madhuchhanda pg23@thedesignvillage.org
https://www.behance.net/moulichakrab5
https://www.linkedin.com/in/madhuchhanda-chakraborty-307229187/