Motorcycle Trader – October 2014

EST 1895

OCTOBER 2014

The Essential Guide to the Motorcycle Trade and Industry www.motorcycletrader.net

MARKET ANALYSIS

Start of a recovery?

BRAND SPOTLIGHT Roof helmets

COMPANY PROFILE

Jaycee Distribution

SHOW TIME

Autumn exhibitions

NEWS

• Motogear adds Five • Shoei boosts Simon

Andrews fund • Mortons buys Fast

Bikes

BUSINESS JOURNAL

• Sick leave changes • Protecting data

COLUMNS

• End User • Kerr on China • Next Generation • Association Voice • Sticky’s Scooter

Scene

TRADE MART THE DIRECTORY

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HONDA

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KAWASAKI

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FEATURES

34 STICKY’S

SCOOTER SCENE

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BRAND SPOTLIGHT

Newhaven East Sussex BN9 0EF Tel: 01273 616040 www.motorcycletrader.net

French-made Roof helmets

Are Peugeot scoots en route

to India?

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MARKET TRENDS

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Is the industry finally recovering? David Bradford studies the facts and figures

An enticing money-back guarantee

PUBLISHING EDITOR:

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COMPANY PROFILE

Jenni Foulkes jenni@redcat.co.uk

Jaycee Distribution

For the love of Motorcycle Live!

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SHOW TIME

BUSINESS

SUBEDITOR:

The start gate drops on the 2014 Dirt Bike Show

12

BUSINESS NEWS

Business and finance latest

REDCAT MARKETING LTD

David Bradford

ADVERTISING: Rod Sopp rod@redcat.co.uk

CONTRIBUTORS: Adam Bernstein David Bradford Sean Kerr Stevie Muir Martin ‘Sticky’ Round Mark Williams

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TRADE MART

5

NEWS

Find your supplier here

All the latest from the trade and industry

40

BUSINESS JOURNAL

13

NEW PRODUCTS

Sick leave changes and protecting data

Machines, gadgets, gizmos

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THE DIRECTORY

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EVENTS CALENDAR

43 TRADER

DAILY NEWS News when it’s news

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63 REGISTRATION STATISTICS

Figures for August 2014

information contained herein is correct, the publisher is unable to accept any claims or

COLUMNS

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KERR ON CHINA

Can India challenge China?

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NEXT GENERATION

Things to hate about the new licensing system

A-Z of company contact details

ADVERTISERS INDEX AJS Motorcycles 04 Bikesure 16 CIMAMotor 44 Feridax Cover International Dirt Bike Show 37 MAG Europe 19 Off Road Only 02 Oxford Products 14/15 Putoline 19 RS Equipment 04 R&G 09 Rock Oil 17 VE 02 WK Bikes Back cover WMD 07

the publisher. © Redcat Marketing Limited.

October 2014

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News All the latest from the trade & industry

2014_RSEquip_145x100.indd 1

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October 2014

06/01/2014 12:59

News All the latest from the trade & industry

New classic bike auction for Bristol

Debut event at Bristol Classic MotorCycle Show Charterhouse Auctions will host a brand new motorcycle sale in February 2015, having announced a partnership with Classic Bike Shows, organiser of the UK’s biggest classic bike events.

Taking place on Sunday, February 8th, the auction is to be a new addition to the Bristol Classic MotorCycle Show, held annually at the Royal Bath and West in Somerset. Viewing of the auction lots will be open to all showgoers on Saturday, February 7th, at no additional charge on the price of entry, while admission on the Sunday sale is by catalogue only and will cost £10 per couple.

Anyone interested in selling at the auction should contact Matthew Whitney via email at mw@charterhouse-auction.com or by calling 01935 812277. For information on the Bristol Classic MotorCycle Show, visit www.classicbikeshows.com.

Rock rides high

Major investment by Warrington-based lubricants manufacturer Fresh from a record year of financial results, Rock Oil has invested in another bespoke, 120,000-litre storage vessel. Next month sees the addition of a further 90,000 litres of storage for the company, bringing the total increase since June to 300,000 litres.

Increased sales in all sectors, including motorcycle products, has accelerated the company’s re-investment programme; it now boasts in excess of 2.2 million litres of storage capacity at its Warrington plant. Rock continues to develop its motorcycle products range and will be announcing further new products this autumn. For further information visit www.rockoil.co.uk.

More news online at www.motorcycletrader.net – Updated every day.

Got a story? E-mail news@motorcycletrader.net

October 2014

05

News All the latest from the trade & industry

BTS Battlax BT-014 offer Bike Tyrestore (BTS) is offering a limited stock of Battlax BT-014 tyres at reduced prices. The sizes available are 120/70 ZR 17 front, with 180/55 ZR 17, 190/50 ZR 17 rears, available in pairs only, while stocks last. Call Bike Tyrestore for free on 0800 281 413 or email sales@biketyrestore.com.

Pirelli renews WSBK contract Pirelli has announced that it has been confirmed as the official tyre supplier for all classes of the FIM Superbike World Championship until the end of the 2018 season.

This agreement sees the tyre manufacturer become the longest-running control tyre supplier in the history of the sport. Having a single control tyre is intended to maintain racing quality and competitiveness. For more information, visit www.pirelli.com

Dirt Bike Show: free trade tickets

As the off-road expo approaches, the trade is invited to sign up for free admission It’s now less than a month until the doors open for the 2014 edition of the International Dirt Bike Show at Stoneleigh Park, near Coventry. The show runs from 30th October until 2nd November. The major off-road manufacturers Husqvarna, Kawasaki, KTM, Honda, Suzuki, Yamaha, GasGas, Sherco, Beta, Oset and Mecatecno are all booked to exhibit, and the show’s organiser continues to announce new attractions on an almost daily basis.

The trade are invited to apply for free tickets, and are advised that the applications process closes on Monday 29th September 2014. To apply, email press@dirtbikeshow.co.uk with your full contact details, including names of attendees, company registration or VAT number. The offer is limited to a pair of tickets per company address.

If you miss the registration window, or wish to purchase additional tickets, you can save money by booking in advance or attending the show on half-price Thursday, 30th October. Children aged 10 and under go free. Ticket prices are £12 in advance and £15 on the door for adults; £6 in advance and £7.50 on the door for children aged 11-15 and OAPs; £10 on-the-door for students. A family ticket is £30 in advance for two adults and two children aged 11 to 15, or £40 on the door.

Tickets are on sale now and can be obtained by following the ‘on sale now’ ticket link on www.dirtbikeshow.co.uk, or call 01507 529529.

TM is the latest manufacturer to sign up for the 2014 Show.

More news online at www.motorcycletrader.net – Updated every day.

Got a story? E-mail news@motorcycletrader.net

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October 2014

News All the latest from the trade & industry

Motogear adds Five

Northants distributor signs glove brand and appoints new area manager Motogear has been appointed the exclusive UK and Ireland distributor for the French-based company of Five Gloves.

The Five Gloves brand is available in 47 countries across five continents, and Motogear director Trevor Hall says: “With the addition of Five Gloves to our portfolio of products, Motogear will provide an extensive product range available to the UK market from a specialist glove company.”

To support the distribution of this new brand, Motogear has appointed Paul Mousell as area sales manager for the north of England and Scotland. Mousell spent over seven years at Feridax as brands manager looking after product and sales training, in-store merchandising, and as the manager of Shoei race support service at British Superbikes and dealer events. At Motogear, he will help develop the Nolan, X-lite and Five gloves distribution.

For more information, contact Motogear on 01536 485 484, email: sales@motogear.co.uk or visit www.motogear.co.uk.

NEXT DAY ry e d live ard

brake evolution

nd as sta

ACU bans tear-offs

Litter complaints lead to complete ban on detachable visor film Following a number of environmental concerns over the increased use of tear-offs in recent years, the Auto Cycle Union (ACU) is banning their use from all its trials and enduro events from January 2015. The litter problem caused by tear-offs has long been an issue with farmers and landowners, according to the ACU, whose Trials and Enduro committee has decided to enforce the no tear-off rule at its events – a stipulation in the relevant Standing Regulations as printed in the 2015 Handbook.

Further, the ACU Motocross Committee has also taken the decision to prohibit the use of tear-offs at all ACU motocross events, albeit some 12 months later. The ban will be effective from 1st January 2016. ACU Chairman Brian Higgins said: "Though the MX Committee would dearly love to implement the ban from the start of 2015, it was felt that a longer lead-in time would allow manufacturers the time to prepare and enhance the alternative roll-off system which will obviously still be allowed.”

WORLD CLASS SUSPENSION

ROAD

SPORTS

SCOOTER

More than 45,000 part lines for 10,000 models, free delivery on orders over £100 ex VAT,Pre 10am delivery available

www.wmd-online.com Tel:01273 595746

October 2014

07

News All the latest from the trade & industry

Cambrian’s Sportec M5 deal Cambrian Tyres has extended its promotional deal on the 2014 Metzeler Sportec M3. The sport-category tyre is available to the trade as a pair in sizes 120/70 ZR17 and 180/55 ZR17 at the reduced price of £99 (plus VAT) – representing an extra £25 off. “You won’t find this deal anywhere else!” declares Cambrian. Call 01970 624004 to order, or email: rich@cambriantyres.co.uk.

Safety seminar rescheduled The National Motorcycle Safety Seminar, which was originally scheduled to take place in August, has been rescheduled for the 11th November 2014. The oneday workshop is free to attend and will take place at Hertfordshire Fire and Rescue Service’s Training and Development Centre in Stevenage, Hertfordshire.

It is intended for all Fire Bike riders, road safety professionals and others with an interest in improving the safety of motorcyclists. For more information or to register, contact Tony Smith on 07967 715 143.

MAG suspension promo MAG Europe is offering new and existing dealers alike an additional 10 per cent off its Küryakyn, Progressive Suspension and Burly Brands. Those ordering £350 or more of Küryakyn, or £450 or more of Progressive/ Burly in one transaction will receive an additional 10 per cent off the dealer price. To order, call 0161 337 4390, or email sales@mageurope.eu.

Mortons adds new title and show

Expanding media firm acquires sportsbike magazine and classic car show Publisher and events organiser Mortons media has further expanded its growing portfolio, acquiring the sportsbike title Fast Bikes and moving into the car market with the acquisition of the Footman James Bristol Classic Car Show.

The first Mortons-produced issue of Fast Bikes, which is the UK’s leading sportsbike title, previously published by Future, is the October issue, on sale now. Mortons Media Group publishing director Dan Savage said: “Fast Bikes is the perfect fit for our modern motorcycle portfolio which includes Motorcycle Sport & Leisure and Motor Cycle Monthly.

We can’t wait to take the magazine forward over the coming years.”

The Footman James Bristol Classic Car Show, first held in 1980, welcomes thousands of visitors every year to the Bath and West Showground in Shepton Mallet and will join the growing Mortons stable of events from its next running in the summer of 2015.

Mortons’ managing director of events, Brian Hill, said: “It’s an exciting time for the company as we expand and move in to a new market with three fantastic new shows… We’re looking forward to bringing our automotive experience and expertise to an already successful set of shows as we take them forward over the coming years.”

These development came only a week after the announcement that Mortons had taken stewardship of the newly-named Classic Dirt Bike Show at Telford’s International Centre.

For more information on the Footman James Classic Vehicle Restoration Show (November 1-2nd 2014), the Footman James Great Western Autojumble (February 1415th, 2015) or the Footman James Bristol Classic Car Show (June 13-14, 2015) visit the website: www.bristolclassicarshow.co.uk.

More news online at www.motorcycletrader.net – Updated every day.

Got a story? E-mail news@motorcycletrader.net

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October 2014

News All the latest from the trade & industry

New era at Apico

Distributor celebrates milestone birthday with new management and personnel Apico International has reported rapid growth following recent management changes. Dylan Brown and Anna Lena Eriksson recently took over the company, which is currently in its 30th anniversary year. They are promising to introduce innovative products and further build the company’s reputation over the coming months and years.

Apico also recently appointed Tom Radburn to support its dealer network in the southwest of England. Radburn was formerly part of the sales team on Moto Magazine. “As a rider, and having been in and around the industry working with dealers [for years], I feel I have a lot to offer Apico and its customers,” said Radburn. “This is a fresh challenge and something I’m really looking forward to.”

Pictured (l-r): Anna Lena Eriksson, Tom Radburn, Dylan Brown

October 2014

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News All the latest from the trade & industry

Yamaha targets two-trillion Yamaha is aiming to achieve two trillion yen in net sales with an operating income ratio of 7.5 per cent by 2017, as set out in its medium-term plan – to include net sales of over one trillion yen or about 9.4bn USD in the motorcycle business. Sixty per cent of the new models announced in the medium-term plan have been released, including the R-Series, MT-Series, Max-Series and LMW (Leaning Multi Wheel) models.

Shoei’s hats-off to Andrews

More than £7,800 raised in memory of Simon Andrews Feridax has produced a Shoei-branded commemorative beanie as a tribute to Simon Andrews. Available for sale online and in store, the beanies give fans a chance to show their respects and to raise funds for Andrews’ and his family’s chosen charities.

At the time of closing the sales of the beanies, the biking community had helped to raise more than £7,800, divided between two of Andrews’ favourite charities, the Air Ambulance and the Isle of Man Hyperbaric medical facility.

British Superbike rider James Ellison was one of the first to benefit from the donation after his recent BSB crash at Thruxton.

Andrews’ father Stuart said: “We have been truly overwhelmed at the amount raised along with all the kind words and sentiments from the whole of the biking community. We are now proudly moving forward with the Simon Andrews foundation and will be working very closely with Feridax and Shoei to continue to raise money with some exciting and fun projects in the future. Look out for the ‘Live Ustoppable’ topless calendar towards the end of the year!”

Find out more about Andrews’ chosen charities at: www. hyperbaric.im and www.midlandsairambulance.com.

MCIA calls for fair deal for e-bikes Association urges government to extend subsidy to battery-powered bikes

The Motorcycle Industry Association (MCIA) is calling for the government to recognise the potential of electric motorcycles and ensure they are clearly listed as eligible for the latest round of government subsidy.

The Office for Low Emission Vehicles (OLEV) published a document at the end of April setting out the subsidy available for cars, but was not clear about whether motorcycles would be included.

The original proposals pledged to commit at least £200m in the period 2015-2020, aimed primarily at cars, stating: “The current £5,000 car grant incentive will remain in place until 50,000 cars have been sold, or until 2017, whichever is the sooner.” £30 million has been set aside for other vehicles – potentially including electric motorcycles and scooters. Steve Kenward, CEO of the MCIA said: “Up to now, subsidy has excluded powered two-wheelers and centred on four-wheel vehicles. We are asking for a level playing field, in order to help develop this sector and to make sure the charging infrastructure is in place to support it… You can buy an electric scooter from around £2,000, which can be charged up easily at home – perfect for commuting.”

A decision regarding motorcycles will be made within a few weeks. Read research from the Transport and Mobility Research Leuven here: http://www.tmleuven.com/project/ motorcyclesandcommuting/home.htm.

More news online at www.motorcycletrader.net – Updated every day.

Got a story? E-mail news@motorcycletrader.net

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October 2014

News All the latest from the trade & industry

Chili set to fire up classics fans

World Superbike legend heads to Classic Motorcycle Mechanics Show A World Superbike legend will add spice to proceedings this autumn as one of the world’s largest classic motorcycle events heads to the Staffordshire County Showground. Pierfrancesco ‘Frankie’ Chili, best remembered in the UK for his battles with rival Carl Fogarty, will be in attendance as the special guest of honour for the Classic Motorcycle Mechanics Show over the weekend of 18-19th October 2014 – and he’s bound to keep showgoers entertained with stories from his colourful racing career.

Bertie Simmonds, editor of Classic Motorcycle Mechanics magazine, said: “Frankie’s incredible career stretches back into the 1980s and covers all the eras of machines and famous motorcycle names that are celebrated and showcased at the Stafford event. Many will recall him winning the controversial 500cc race in Misano where wet conditions had meant other top riders refused to start, and surely all will look back fondly at the passion and determination he displayed in the WSB races of the 1990s and early 2000s.”

A new live element has been added to the show for 2014, with organiser Classic Bike Shows utilising the main ring at the venue to host parade sessions. Bikes from 1960 through to the present day have been sought out and, as they circle the display area, guest commentators will be talking about the history of each machine and the work that has been done to it.

There will also be traditional displays from the Classic Racer Grand Prix Paddock and the Classic Dirt Bike Experience, more than 500 trade stands and autojumble plots to rummage through and a host of exhibits from the top motorcycle clubs in the business.

Advance ticket details and further show information can be found at www.classicbikeshows.com or by calling the Classic Bike Shows ticket hotline on 01507 529529.

Dealers test KTM’s new e-bike Freeride E evaluation day

KTM UK invited its dealers to evaluate the upcoming Freeride E electric off-road motorcycle at E-Scape, Cheshire, last month.

The Freeride E concept was conceived before the economic crash and then put on hold as the company focused on its core products. Now the project is back up and running, and the Freeride E is one of the first high-quality electric off-road motorcycles.

Powered by a 2.1kWh lithium-ion cell battery generating a claimed 30bhp and 31lbft of torque, performance is equivalent to a 125cc two-stroke power but with double the torque. Weighing 95kg, it is no heavier than its combustionengined rivals.

KTM is due to launch the bike officially to the world’s press and it is expected to be available in showrooms in January. With this being an entirely new proposition for its sales network in every aspect, KTM UK shipped over some pre-production bikes from Austria and invited dealers to find out more about the bike and get behind the bars.

As the UK’s first dedicated electric off-road riding centre, E-Scape in Preston Brook was the perfect place for dealers to try out the machine in a variety of courses. The day started with an introduction from KTM managing director Shaun

Sisterson into how the bike will be introduced into the UK and this was backed up by an explanation of its technical attributes along with how the machine will need to be maintained and serviced.

Among the 36 dealers KTM off-road and street dealers invited to the event, Chris Messan, KTM brand manager for Bristol dealer Fowlers said: “I was really impressed by the bike – particularly its performance. It is a strange sensation, [different] to what most people are used to, with it being so quiet, but the instant power is incredible.”

More news online at www.motorcycletrader.net – Updated every day.

Got a story? E-mail news@motorcycletrader.net

October 2014

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News All the latest from the trade & industry

THINK! urges extra training

New campaign encourages riders to undergo further riding tuition World Superbike rider Chaz Davies and comedian Alan Davies both feature in the latest THINK! campaign, which encourages riders to undertake further training to improve their safety.

The campaign comprises a series of short films which will be released via the Think Biker Facebook page and on YouTube.

In the films, Chaz Davies and Alan Davies are joined by eight regular riders recruited through the Facebook page and Motor Cycle News. The riders are filmed completing a further training course that covers key principles of advanced riding, including using a planned system of riding, positioning, speed and observation.

Chaz Davies, who despite racing bikes since 1995, only took his road test this summer, said; “You really are never too good to be a better rider – it’s as simple as that. I’ve been working for 15 years to try and be better on the track, and that applies on the road as well.”

Scorpion Automotive picks up ‘best in Lancashire’ gong Datatool owner named best medium-sized business in the county

Scorpion Automotive, parent company of Datatool, won the BIBA award for the Best Medium Sized Business in Lancashire 2014, presented on 12th September. More than 1,200 companies entered the BIBA awards, vying for prizes in 17 different categories.

Mark Downing, MD of Scorpion Automotive, was presented the award by category sponsor Mick Gornall from Westinghouse at Blackpool Tower Circus Arena in front of an audience in excess of 1,000 people. Downing was joined by some key members of the management, R&D and production staff.

Pictured: Scorpion Automotive team receiving the award (left to right) Joaquin Fernandez, overseas business development manager; Ian Davenport, head of R&D; Karen Hicklin, global purchasing manager; Peter Horton, senior R&D engineer; Jon Hall, process engineer, and Jean Carey, production manager. (In white jacket: Kevin Roberts, worldwide CEO of Saatchi & Saatchi).

More news online at www.motorcycletrader.net – Updated every day.

Got a story? E-mail news@motorcycletrader.net

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October 2014

News All the latest from the trade & industry

NEWS: BUSINESS & FINANCE ATT: Tax code delay is ‘illogical’ The Association of Taxation Technicians (ATT) has voiced concern over a proposal by HMRC to relax the timeframe in which a revised PAYE code must be issued to employees.

Currently, HM Revenue & Cutoms (HMRC) should issue a PAYE code to an employee on or before issuing it to their employer. HMRC has published a draft statutory instrument proposing a change to the 2003 PAYE Regulations. This would allow a delay in the issue of the employee’s coding notice by up to 30 days after the code has been notified to their employer.

The introduction of a delay of up to 30 days will inevitably lead to many payrolls being run using amended coding notices before employees have had the chance to check that they are correct. The ATT thinks this is wholly illogical and very likely to lead to payroll bureaus and employers having to deal with more enquiries and complaints from employees and pensioners.

BCC’s ‘Business Plan for Britain’ The British Chambers of Commerce (BCC) has publishing ‘A Business Plan for Britain’ – a manifesto outlining what business will require from government in 2015. The business group has identified seven core themes: 1. Retaining the best UK talent and developing the next generation: Nurturing the business leaders of tomorrow, preparing young people for work and investing in the skills and prospects of those already in work are essential to the UK’s competitiveness; 2. Growing Britain’s global trade potential: removing barriers to trade, building international networks and investing in our export skills base will support UK businesses to take

on the world; 3. Strengthen Britain’s infrastructure to reach a world class standard: a world-class economy needs world-class infrastructure, and businesses need certainty that crucial improvements will actually be delivered; 4. Drive down business costs and taxes: simplifying the UK tax system and reducing the taxes firms pay even before they generate a profit, will boost businesses competitiveness, investment and jobs; 5. Support longterm business investment: promoting access to finance and backing investors in dynamic businesses will support the rebalancing the UK economy so badly needs; 6. Place business at the heart of local growth: giving businesses a greater say in local decision-making will boost the economies of our cities, towns, and counties; 7. Aspirations for 2015-2020: in its Business Plan for Britain, the BCC suggests that by maintaining a relentless focus on policies that deliver prosperity, the next government should set bold and measurable aspirations for 2020.

Growth slow, expectations stronger Economic growth slowed in the three months to August, but expectations for the next quarter remain strong, according to the latest CBI growth indicator. The survey of 771 respondents across manufacturing, retail and services showed continued growth in the private sector, with a balance of +21 per cent in August. The pace of growth slowed to a five-month low (down from +29 per cent in July), but remained above average.

Sales volumes in the retail sector grew strongly, but growth eased in the manufacturing, and business and professional services sectors. The outlook for the next three months is particularly robust, with expectations for strong growth (+38 per cent).

MPC welcomes interest rate hold Commenting on the Monetary Policy Committee (MPC) latest interest rate decision, David Kern, chief economist at the British Chambers of Commerce (BCC) said: “The MPC made the right decision to keep interest rates and quantitative easing on hold.

While wage pressures are still weak and inflation is below target, calls for early interest rate rises are unjustified.

A large number of people are working part-time because they are unable to find a full time job – which contradicts the view that there is no spare capacity in the economy.

“The rise in sterling over the past eighteen months has put pressure on UK exporters, and is equivalent to a tightening in monetary policy. This adds to the case against premature rises in interest rates.

BCC: Growing support for EU renegotiation The BCC has published its latest EU Business Barometer, indicating a growing level of support for a renegotiated relationship with the EU. The majority of business respondents want to remain in the EU but with more powers transferred back to Westminster.

The survey of more than 3,200 UK businesses tested five scenarios for Britain’s future relationship with the EU, asking respondents to give their view on the potential impact on Britain’s economic prospects.

The results showed that a growing number of businesses support a re-negotiated relationship with the EU. More than half (60 per cent) of respondents believe that remaining in the EU while transferring specific powers back to Westminster would positively impact the UK’s business and economic prospects.

October 2014

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New products

Motad

Exhaust for Yamaha XS650 Motad’s latest exhaust is for a 30-yearold bike, the Yamaha XS650, which was popular in the Seventies and is now regarded as a classic. This system has stainless-steel downpipes, available separately or as a complete two-intotwo system with stainless silencers.

Cost: £299.90 Contact: 01922 714700 www.motad.co.uk

Forcefield

EX-K harness Forcefield’s new EX-K harness has a central front zip, neck brace location point, CE Level 2 back and chest protection and uses Kevlar thread for added strength and durability. It is available in three modular options, Adventure (torso, shoulders and elbows), Flite+(torso and shoulders) and Flite (torso only). It is vented for improved breathability.

Cost: £329.99 (Adventure); £269.99 (Flite+); £219.99 (Flite) www.forcefieldbodyarmour.com

Exclusively from

Double Moto GP World Champion

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October 2014

New products

Malossi

Vespa flyscreens

LORENZO CARBON

Malossi has released two new sports flyscreens for the 2014 Vespa scooter range.

Suitable for Vespa’s Primavera and Sprint models, the screens are designed to offer improved aerodynamics and protection. They are made from acrylic PMMA material, which is said to resist cracking and scratches. The screens have a grey smoked finish and are supplied with all the mounting hardware and brackets required.

LORENZO GRAFFITI

Cost: £81.08 Contact: 0115 946 2991 www.ve-trade.com

Lazer

Corsica helmet

LORENZO X-FUERA

Lazer’s Corsica is a ‘cross-over system’ helmet – it has double homologation so can be used with or without a chin bar. Designed as a multi-season helmet, it also has an internal sun visor. The Corsica is produced in two shell sizes and comes with a five-year guarantee. Available colours include gloss white, metallic black, matt black and fluoro yellow.

LORENZO IS17

Cost: £129.99 Contact: 08446 864486 www.compass-sales.co.uk

October 2014

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New products

Fuchs

Maintain brake cleaner This new brake cleaner contains a blend of solvents designed to remove unwanted dust from brake drums and clutch assemblies during routine maintenance service checks.

Fuchs claims the cleaner will remove grease, oil and brake fluid residue without damaging neoprene seals or friction materials; it is recommended for use on all types of brake and clutches to clean back plates, adjusters and cam levers.

Cost: £Phone Contact: 01782 203736 www.fuchslubricants.com

Lucas Oil

Performance fork oil Lucas Oil has released this high-performance, synthetic fork oil. It is available in three different weights (5wt, 10wt and 15wt), which can be selected according to desired damper response. Lucas claims the oil prevents seal hardening, and can help to improve handling and give better shock performance. It can be used in damping rod, cartridge, bladder, conventional and inverted forks.

Cost: £12.87 (473ml) Contact: 01248 723 666 www.lucasoil.co.uk

Ear for ev n £50 ery sold f policy ro referr m als!

Join our Dealer Scheme today! Bikesure understand how important it is to get the right cover for riders and their bikes which is why we offer specialist policies tailor-made to personal requirements and riding history. What's more, for every policy sold from a referral you send to us, we'll send you £50!

Benefits include: • Specialist Schemes - convicted riders, classic bikes, trikes, customs, quads, Harleys & scooters • Dealer Affiliate Scheme - earn money from your website • Exclusive Specialist Scooter Scheme

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New products

Peugeot

Django range Peugeot's 'neo-retro' range of Django scooters are due to arrive in UK this autumn. Inspired by Peugeot's S55 scooter of 1953, the Django combines Fifties styling with modern fuel-efficient engines, in 125cc and 150cc options. Prices start at £2,599 for the 125cc Django Heritage; the Sport 125 and Evasion (pictured) sell for £2,899 [125cc] and the range-topping, 125cc Allureis is £3,099.

Cost: From £2,599 Contact: 01202 810100 www.peugeotscooters.co.uk.

Putoline

TT Scooter Putoline’s TT Scooter oil is now available in a smaller size, 500ml. Described as a “handy under- the-seat” size, the new bottle is proving popular with younger riders, claims Putoline. For those on a tight budget, it provides an alternative to fuel station and supermarket scooter oil – costing less than a fiver.

Cost: £4.25 Contact: 01778 349333 www.putoline.co.uk

www.rockoil.com

Cutting edge lubrication developed and tested in the UK!

For details on our full range of motorcycle products T: 01925 636191 F: 01925 632499 E: mail@rockoil.co.uk

October 2014

17

New products

R&G

Bodywork for BMW S1000R R&G has introduced a range of 24 bodywork products for the BMW S1000R. The line-up includes Aero crash protectors(£159.99), engine case covers (from £47.99), radiator guard (from £66.99), bar-end sliders (£28.49), fork protectors (£30.99), swingarm protectors (£39.99) and cotton reels (from £19.99) and many more.

Cost: From £12.99 Contact: 01420 89007 www.rg-racing.com

Scorpion

Exhaust for Yamaha YZF-R125 Scorpion claims its system for Yamaha’s ‘baby R6’ – one of the best-selling bikes in the UK over recent months – offers a 2.4kg weight reduction and a power hike of five per cent.

It is supplied in stainless steel.

Cost: £329 Contact: 01773 744123 www.scorpion-exhausts.com

Cambrian Tyres VR46 clothing

Ideal for celebrating Rossi’s return to form, the VR46 range of casual clothing and accessories, exclusive to Cambrian Tyres, includes polo shirts, T-shirts, helmet bags and neck tubes. The full range can be found in Cambrian’s 2014 trade catalogue, available on request. The T-shirts and polo shirts are on promotion: buy two, get one free. Available in M-XXL. Cost: £13.95 (polo shirt) Contact: 01970 624004 www.cambriantyres.co.uk

Haynes

Manual for Pulse, Sinnis and Superbyke Haynes has released a new service and repair manual for Pulse, Sinnis and Superbyke brands. The book covers some of Chinese motorbikes whose popularity is growing rapidly, including the Pulse Adrenaline, Sinnis Apache and the Superbyke RMR/RMX. Cost: £24.99 Contact: 01484 641073 www.bradburybros.co.uk

18

October 2014

New products

Over 50,000 Industry-Leading Motorcycle Products Industry-Leading Brands • Dedicated Dealer Support • Next Day Delivery • 24/7 Ordering

FIND OUT MORE, CONTACT MAG EUROPE TODAY!

0161 337 4390

sales@mageurope.eu

www.mageurope.eu

Boxer V8 Star Black/Red,

in open and closed riding positions

FIRST CLASS PRODUCTS FOR YOUR DEALERSHIP

All of these products are available from Putoline Distribution Ltd For more information, tel: 01778 349333 or email: sales@putoline.co.uk www.facebook.com/PutolineUk

www.twitter.com/PutolineUK

October 2014

19

Analysis State of the market

RECOVERY OR REPRIEVE? Registration figures for the first half of 2014 reveal double-digit growth – and the industry breathes a collective sigh of relief. It’s a promising upturn, but just how optimistic should we be?

Is this the beginning of the recovery we’ve all been longing for? David Bradford investigates

O

ver the past five years, Trader’s inside back cover, the monthly registration statistics from the MCIA, has made grim reading. After hitting a Noughties peak of nearly 120,000 motorcycle registrations, in 2007, the figures fell – and fell sharply – ultimately slumping to a pathetic 79,406 in 2011. The following two years, 2012 and 2013, weren’t much better… but now, finally – dare we even begin to believe it – things are looking up. The registration statistics for August reveal the sixth successive month of double-digit growth. Is the British bike market at long last emerging from the downturn?

Last year’s total powered twowheeler (PTW) registrations totalled 91,910 – a very long way below their Noughties peak of 144,563 in 2007, and slightly down on 2012. Even so, motorcycle registrations (not including mopeds) in 2013 were slightly up on 2012 – the PTW total for 2012 was skewed by a 20 per cent fall in moped registrations (on which, more later).

The small rise in motorcycle registrations last year provided scant solace for most, but it did at least offer a glimmer of hope. And that glimmer has become a much brighter glow this year: total PTW registrations in 2014 are already nearly 7,000 ahead of where they were at the same time last year. Most of the growth this year has been in ‘proper bike’ (as opposed to moped) registrations; in fact, motorcycle registrations alone are outstripping the combined-category PTW registrations from 2013 (see graph 1).

So promising are the statistics that we could conceivably witness – for

20

October 2014

David Beckham provided a boost for UK motorcycling by appearing on a BBC documentary riding a Triumph

the first time in five years – total registrations topping 100,000 at year-end.

The Beckham effect You know that biking is cool again when you switch on the TV and see David Beckham riding a Triumph through the Amazon jungle. Well, that was the gist of a Telegraph feature entitled ‘The Great British motorcycle comeback’, published at the end of July. In classic tub-thumping Telegraph style, finance journalist Roland Gribben celebrates Triumph’s PR coup – Beckham on a Triumph on the telly in the BBC documentary ‘Into the Unknown’ – as a potential catalyst for recovery in a Great British industry worth £5bn with exports of £400m a year. Gribben also applauds Great British Triumph’s eight per cent market share and welcomes the revival of Great British Norton, before making a more sober observation: “[Great?]

Britain’s motorcyclists still number just 1.5m, or around 22 per 1,000 people, which is among the lowest proportion in the European Union,” and ending with, “Now the industry is asking itself whether the Beckham Bonneville effect will last.”

Setting aside Beckham and patriotic hype, it’s reasonable to ask: is this really a sustainable recovery or just a false-hope-evoking blip? First, let’s briefly consider why the past few years have been just so dismal for the two-wheel trade. The first and most obvious cause was the global economic crisis that took hold in 2007, caused largely by irresponsible lending by banks, resulting in unpayable ‘toxic’ debt, bankruptcies and a sharp fall in consumer wealth affecting almost everyone in one way or another. It was the deepest financial crash in living memory for most of us, and for many bike-loving Brits, the motorcycle became an unaffordable luxury.

Analysis State of the market Graph 1 – Total motorcycle and total PTW registrations 2004–2013 150,000 140,000

Total Registrations

130,000 120,000 110,000 100,000 90,000 80,000 70,000 2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Year

Total PTW regs

Total motorcycle regs

Graph 2 – Monthly motorcycle and PTW registrations Jan–Aug 2014

80000 70000

No. of Registrations

60000 50000 40000 30000 20000 10000 0 Jan

Feb

Mar

Apr

May

June

Jul

Aug

Month

2014 PTW

2013 PTW

2014 Motorcyles

2013 Motorcyles

October 2014

21

Analysis State of the market Yamaha's YZF-R125 is so far the best-selling bike of 2014

In the Nineties and early Noughties, the UK motorcycle market was predominantly based around weekend leisure riding; race-inspired bikes, sticky tyres and one-piece leathers were de rigueur. Big-capacity sportsbikes topped the sales charts and led the nation’s biking culture. Things have changed – dramatically.

I joined SuperBike magazine as a young, supersports-loving staff writer in early 2006, yet my first long-term test bike was a Kawasaki Z750. It was a sign of the times; British bikers’ interest in race replica machines was waning, and the magazine was being forced to broaden its appeal across the biking spectrum. The average age of the UK motorcyclist was rising, as were the prices of Japanese sportsbikes, while disposable income fell; it was an unpalatable recipe for the bike media and market alike.

Moped misery At the same time, an even worse decline was taking hold at the other end of the engine-capacity scale, a decline that has continued right up to the present. Moped registrations have fallen by more than 50 per cent

22

October 2014

since 2008, and even now, in the rosier trading environment of 2014, this sector shows little sign of recovering.

What caused such a huge, sudden collapse in the popularity of mopeds?

“The combination of the recession and the increased school leaving age has taken its toll on mopeds,” says MCIA chief Steve Kenward. Staying on in education until age 18 or beyond has been encouraged for years, and the school-leaving age was officially raised from 16 to 18 last year. Go back a decade or more, and many youngsters left school at 16 and immediately bought mopeds to commute to their first jobs. This particular change may have an upside for the industry, hopes Kenward.

“The surge in 125cc sales is also, we believe, affected by the school-leaving age, in that many youngsters looking to travel to their first job now are old enough to go straight to a 125cc machine.”

Kenward may be on to something; registrations in the 101-125cc band have bounced back far more robustly than those in other capacity bands, and have almost returned to precrisis levels. And it’s a trend that is

continuing strongly this year; so far in 2014, registrations of 51-125cc machines are up nearly 12 per cent, and August’s best-selling model across all capacities was the Yamaha YZF-R125 (171 registered).

Has this led to an upturn in the sales of small-bike-related parts and accessories? Who better to ask than Norrie Kerr of moped and scooter parts wholesaler VE (UK).

“It’s true, 125 sales are not looking so bad now, but with aftermarket parts, we don’t see an immediate effect.

When someone buys a new scooter, they don’t need aftermarket parts straight away. There’s a lag.”

Kerr tells me that the ongoing decline in moped sales is having a big impact across the sector, and has motivated him and his team to be more selective when making stocking decisions.

“We had to reassess and to make some alterations,” admits Kerr.

“Essentially we had to become more dealer-sensitive, speaking to them to understand what they need, what they’re selling and being asked for. It has helped us a great deal in getting through the dip.”

Analysis State of the market Having been at the centre of the small-capacity parts business for decades, Kerr is in a good position to assess the state of the sector. Since 2009, he has noticed dealers becoming ever more cautious, turning down special offers and holding minimal stock. Asked about the particular challenges facing the small-cc sector, Kerr laments the “convoluted” changes to motorcycle licensing, the arrival on to the market of sub-standard Chinese machines during the early and mid-Noughties, and he agrees with Kenward that the rise in school-leaving age has had an impact too. “Leaving school at 18, if their parents haven’t ridden bikes, they don’t even consider it; they just want to get a car.”

Cars may be the preferred option for many youngsters, but the cost savings represented by lightweight bikes are huge, and motorcycle insurers are seeing an upturn in enquiries from young people – hardly surprisingly when you consider that premiums for new car drivers often exceed £1,000.

Kerr believes that more should be done to promote the cost-effectiveness

of small bikes, and to lobby more strenuously for further tax breaks for fuel-efficient, small-capacity machines.

To get a view from the showroom floor, Trader spoke to Mark Treadwell, sales manager at Alf England Motorcycles near Coventry. “We’ve had a very good year with 125s; the new YZF125, the MT-125, continued sales in the WR125, and the bread-and-butter YBR125 have been doing well for us.” He admits that the scooter market remains very price-sensitive, and points out that the Yamaha Neos Easy has been selling well by dint of its sub-£1,500 pricetag.

For those with an even tighter budget, the Chinese export industry has stepped in to oblige. There has been a sharp rise in sales of low-cost, Chinese-made 125s and scooters, as Steve Latham, head of the National Motorcycle Dealers Association acknowledges. “Yes, we’ve seen huge growth in value brands like Lexmoto,” which he attributes to a moneysaving requirement among low- and middle-earners whose wage growth has

stagnated. “It’s no different from the gains in market share made by other budget brands like supermarket Lidl and car makers Hyundai and Dacia.”

As such, Latham is not convinced that this growth represents a resurgent takeup of motorcycling among the young.

“There has been a growth in 125cc commuter transport, but among all working ages.”

In the 50cc market, budget pressures are similarly important, according to Mark Treadwell, but peer pressure can be even more decisive.

“It has more to do with fashion.

If it’s fashionable for these kids to have mopeds, then they all come in jumping up and down for mopeds. We have flurries; we’re just down the road from a secondary school with about 2,000 kids – you only need four or five to get mopeds and suddenly we’ve sold 20 and they’re all parked at the school.”

Testing times Even if we manage to make bikes fashionable among teenagers, will these youngsters stay on bikes and

No. of Registrations

Graph 3 – Annual New UK Motorcycle Registrations by CC

Year

October 2014

23

Analysis State of the market progress up the licence categories as they grow older? The EU-reformed motorcycle test has placed a series of hurdles in their way. The second Directive (DLD2), with its two-part test with off-road manoeuvres, was implemented in 2009, at the same time as the financial crisis was biting hard. Gaining a motorcycle licence became immediately more expensive and time-consuming, and not nearly enough multi-purpose test centres (MPTCs) had been set up to meet demand around the country – just 37 as opposed to the 66 required.

The disincentives for would-be riders mounted up layer upon layer. Test passes plummeted from 70,000 in 2007-08 to just 32,000 in 2009/10.

Further changes were introduced with the third Directive (DLD3) last year: most notably, an increase in the minimum age for Direct Access from 21 to 24, and removal of the automatic upgrade of A2 to A (full) licence after two years – riders wishing to advance to a full licence now have to take an additional two-part test.

“No one is going to do three full bike tests,” says Treadwell. “They’re getting a 125 and then waiting until they’re 24 to do Direct Access. In the good old days of 33bhp restriction for two years, they’d do their test at 17, have a full licence by 19, buy whatever they wanted – and crack on!”

A 17-year-old pursuing a full licence today faces three rounds of tests over four years: A1 at 17, A2 at 19 and finally A (unrestricted) at 21. “It ain’t happening,” Treadwell sums up bluntly. “I’ve not had a single customer who’s said they’ve done all their tests.”

What’s the reality on the ground in training schools? Trader caught up with Allan Kelly of TT Motorcycle School in East Sussex.

“Yes, it’s true, a lot of people are waiting until they’re 24 to do Direct Access, which has slowed work right down for us. And another big problem for us is that, now that Direct Access has to be done on a 600cc bike, shorter

24

October 2014

Suzuki's GSX-R1000 has been selling well thanks to its relatively low price

people can’t find a bike with a low enough seat, so we’re losing business in that way too. We used to use the [Kawasaki] ER-5, but that’s only a category A2 bike now.”

What about those not old enough for Direct Access? Are the under-24s content to ride smaller bikes?

“CBTs are busy, that’s for sure, but I haven’t done a single 125 [A1] test this year. With the A2 test, because there’s no automatic upgrade, if someone’s aged around 22, they think, ‘Well, I might as well wait until I’m 24 and do Direct Access.’ Otherwise, they’ve got to do it all again, and no one’s going to pay twice.”

The full impact of the new licensing rules won’t be known for a few years yet, but the outlook isn’t as dire as it might at first seem. Despite the new obstacles that have been hurled into the path of new riders, test pass numbers are recovering, facilitated by improvements to the off-road Module 1 manoeuvres and the creation of more test centres. There were approximately 45,000 test passes in 2012-13, which provides at least some reassurance that the system is recovering.

Naked ambition Does this promising increase in test passes plus the uplift in registration

figures equate to real optimism on the showroom floor?

“Yes, this year is proving to be a very, very strong year for us,” says Treadwell. His two main brands are Suzuki and Yamaha, and he is particularly enthusiastic about the latter’s newest roadsters. “The MT range has been exceptionally good for us, the MT-07 and the MT-09, and now with the new Street Rally and Street Tracker versions. They’ve been flying out the door.”

This strong interest in naked machines corresponds exactly to the trend clearly shown in registration figures over the past few years (see graph 4). Naked bikes have been the most popular category of motorcycle since they snatched the mantle from supersports in 2008.

British bikers’ tastes have broadened, with proportionately more buying naked models, big adventure bikes, and 125cc commuter machines. The sportsbike does not reign supreme anymore; if ever there was any such thing as a ‘typical biker’, there isn’t now. This shift has inevitably influenced the accessories market too.

“We have indeed witnessed a new type of biker emerging, riders for whom a 125cc represents a cheap and traffic-busting way to get to work,” agrees Henry Rivers-Fletcher,

Analysis State of the market marketing manager at Oxford Products. “This has definitely boosted the bike park to a degree and has helped to stanch the loss of riders from bigger bikes, due to economic and other factors. Our product range has adapted to this, as it has to the shift over to less overtly sporting bikes in the larger categories.”

The preference for roadsters over sportsbikes may have as much to do with affordability as it does taste. As the Japanese yen rocketed in value against sterling in 2008-09, the price of Japanese bikes inevitably crept up, putting sportsbikes out of reach for many recession-squeezed bikers.

Compare the cost of Yamaha’s standard MT-09 against that of its YZF-R6: £6,949 versus £9,299. That’s a substantial extra chunk of cash to find for the sake of a few extra bhp and, let’s be honest, quite a bit less comfort for day-to-day riding.

Spiralling prices have hit sales of litre-capacity sportsbikes even harder.

“The price limit seems to be 10 grand for a Japanese one-litre sportsbike,” says Treadwell. He has noticed an

apparent psychological barrier at the five-figure mark, at which customers either balk or begin to consider the more ‘exotic’ options from brands such as BMW and Aprilia. Sub-£10k, it’s a different story. “With the GSX-R1000, the bike’s £10,999 but there’s a grand off [promotion] which makes it £9,999, and I literally can’t get enough of them.”

But it’s not only sub-£10k supersports and naked models that are selling well. “We’ve definitely seen an uplift in cruiser sales this year. The adventure bike interest is still there but not quite as much as it was last year. For whatever reason, we’ve done very well with custom and cruisers.

We’ve sold more custom and cruiser models this year than in any of the 10 previous years. It’s been fantastic for us.” He mentions strong demand for the Yamaha XV950, the XVS1300 Custom and Suzuki M1800 – notably high-value machines.

So, the ‘in-reality’ experience of Treadwell and the sales team at Alf England Motorcycles supports the ‘on-paper’ evidence of this year’s

registration figures. Demand has been far higher than expected, to the extent that stock levels in certain areas have been hard to maintain. Even credit-availability problems have been alleviated as customers have caught on to the benefits of personal contract purchases (PCPs), where repayments are calculated on the machine’s residual value and the amount borrowed covers the projected depreciation.

Henry Rivers-Fletcher is unashamedly optimistic. “The tables have turned: finance has become available again, property is back on the up, confidence is high, and people are buying again. We can look forward to at least a few very good years.” If he is right, the recent upturn is more than just the germination of green shoots, it’s the budding of a vibrant new era.

“In short, the next few years will be extremely positive for anyone in the industry who is dynamic and hungry for success; the business is out there to be had.”

Let’s just hope he’s right.

Registrations data courtesy of the MCIA.

Total Registrations

Graph 4 – Annual New Motorcycle Registrations By Style

Year

October 2014

25

Feature Calendar

Trade Events Calendar OCTOBER 1st – 5th. Intermot, Cologne Exhibition Grounds, Germany.

30th - 31st. International Dirt Bike Show, Stoneleigh Park, Warwickshire. www.dirtbikeshow.co.uk

www.intermot-cologne.com

NOVEMBER

5th. Normous Newark Autojumble, Newark Showground, Newark.

1st – 2nd. International Dirt Bike Show, Stoneleigh Park, Warwickshire.

18th – 19th. 21st Carole Nash Classic Motorcycle Mechanics Show, Stafford County Showground, Staffordshire

16th. Normous Newark Autojumble, Newark Showground, Newark.

www.classicbikeshows.com

www.dirtbikeshow.co.uk

www.classicbikeshows.com

www.classicbikeshows.com

23rd – 26th. CIMAmotor, Chongqing International Expo Center, China.

DECEMBER 14th. Normous Newark Autojumble, Newark Showground, Newark. www.classicbikeshows.com

2015 JANUARY 3rd - 4th. Carole Nash Classic Bike Guide Winter Classic, Newark Showground, Newark. www.classicbikeshows.com

22nd – 30th. Motorcycle Live, NEC, Birmingham. www.motorcyclelive.co.uk

www.cimamotor.com

Landing with the December 2014 issue of Motorcycle Trader, the original year planner provides salient date information and its clean lines ensure year-round usability whether on the office, salesroom or workshop wall.

Put your brand in front of the UK’s trade and industry from as little as £15 per day box.

Advertising slots are limited and selling fast. Call Rod Sopp on 01273 616040 to secure your 24/7/365 space!

26

October 2014

Brand spotlight Roof Helmets

RAISING THE ROOF

French helmet brand Roof is now supplied to the UK trade via Lincolnshire-based distributor Putoline Distribution Limited

R

oof suffered a horrific fire, a few years ago, which destroyed its factory and warehouse unit near Nice, in the South of France.

Since then the company has invested in its own brand-new manufacturing plant and has also rebuilt its original building in Pegomas, France, which is now a state-of-the-art office and warehouse facility. Last year Roof celebrated 20 years of manufacturing helmets and the brand has gone from strength to strength.

For 2014 Roof has introduced a new model, the Rover, and has other new and exciting projects in the pipeline. Roof is famous for its innovative flair and was the first manufacturer to commercialise a versatile helmet with a chin bar rotating at 180°, namely, the Boxer.

In 2012, the company launched a unique patented automatic mechanism screen titled Desmodromic, with accompanied its new helmet Desmo.

The Roof brand is growing fast in the UK and John Hayden, managing director of Putoline Distribution, is delighted with the acquisition of its new brand of high quality helmets, commenting: “Like most motorcyclists, I have always loved the quirky yet beautiful looks of the Roof designs. If you couple this with the versatility of the manufacturer’s original and innovative features it certainly makes for one hell of a helmet! We only started distributing Roof earlier this year in April and our target was to work with a select number of good quality dealers to establish a small, but strong, network of outlets to enable us to keep an orderly market for the Roof brand. We have already achieved exactly what we set out to do.

“During 2015 we will expand the network further with more dealers to fill in any gaps we may have geographically and to reinforce the

consumer coverage within the UK. 2015 will also see the beginning of our Roof consumer advertising and promotional campaign. This will begin by us exhibiting Roof at the Trade Expo in January and the MCN London Motorcycle Show in February.

“We already have a good number of quality dealers that have agreed to take the range from the start of next year”.

Putoline is busily expanding its portfolio. The importer/distributor took on Czech Republic manufactured CZ chains during 2014 and has other plans in the pipeline with product launches scheduled for early next year.

If you are interested in becoming a UK Roof dealer or stockist, we would suggest you get in touch with Putoline as soon as possible.

For further information, contact Putoline Distribution on 01778 349333 or email sales@putoline. co.uk.

October 2014

27

Company profile Jaycee

EQUIPPING ESSEX‌ AND BEYOND

Born in Braintree and now based in Ipswich, Jaycee distributes big-brand parts across the east of England. Trader finds out more about the firm and its USPs

J

aycee has been in the distribution business for more than 30 years.

Based in Ipswich, the firm is a trade-only supplier of aftermarket parts including EBC pads, brake shoes, discs and clutch kits, NGK spark plugs and caps, Morris lubricants, Hiflofiltro air and oil filters, JT sprockets, DID drive chains, Yuasa, GS and Dynavolt batteries, and much else besides.

Trader caught up with Jaycee manager Paul Huggins to find out more about the history of the business and what sets it apart from the competition.

28

October 2014

Tell us a little about the history of Jaycee. Who set up the business, why and when?

What is current size of operation, where is it based, and how large is the team?

PH: Jaycee currently operates from

PH: Jaycee was established in 1981 near Braintree, Essex by Mr David Slade. The business then moved to Ipswich in the Eighties. After nearly 20 years, Mr Slade retired and sold the business to its present owner Christopher Self in 2010. It was created specifically to supply motorcycle dealers.

its premises on Holywells Road in Ipswich, with a small friendly team.

Company profile Jaycee

Which brands are currently stocked and distributed?

PH: JT sprockets and chains, NGK sparkplugs, Hiflofiltro air and oil filters, Morris oils, Putoline oils, DID chains, Yuasa batteries, EBC brake pads, clutch kits and discs, Screenflow L-plates, Veerubber tyres and tubes.

Why those particular brands?

PH: Obviously most are legacy brands, but we like to think we stock the best-quality items for the best price.

Any exclusive products to announce?

PH: Unfortunately not, but unlike many suppliers, we do sell sparkplugs in singles and not just boxed quantities. We also have arrangements with other suppliers such as Bike it, Hi-Level, Acerbis and Bickers to supply their items at their standard, as an additional service to our customers.

Are dealer margins attractive too?

Does supply always meet demand?

PH: Yes. It depends on what the

PH: Well, we keep good stocks of

customer wants to mark up, but generally 50 per cent off retail.

the main brands we supply. We also order all at least twice a week, so [if something is out of stock] it’s never a long wait for the next delivery.

What are the latest products added?

Is there a minimum stocking requirement?

PH: Lines we’ve introduced this

PH: No, there’s no stocking

year include Yuasa batteries and JT chains.

requirements, no minimum order, but if you were to order bulk on certain lines, racks and stands can be supplied

From a dealer’s point of view, what makes Jaycee stand out from the competition?

What are Jaycee’s delivery terms?

PH: We offer an incredibly low

PH: Our friendly, helpful service is second-to-none. We also have a very low minimum order of £50 net to qualify for free carriage.

We also have access to workshop knowledge for more in-depth enquiries.

order threshold of £50 net to qualify for free carriage; for orders below this amount, carriage charges are reasonable too. We use APC Carriers and all items ordered before 4pm will be delivered the next working day.

Do you use electronic marketing and social media?

Is so, in what ways?

PH: We do have a Facebook page

which is occasionally updated, but we prefer to keep in touch with our customers directly, being tradeonly.

How can the trade find out more?

PH: Give us a call or contact us through our website at www. jayceeip.com.

Jaycee can be contacted by email sales@ jayceeip.com, phone 01473 281838, or as mentioned via the website.

October 2014

29

Show Previews Upcoming events

International Dirt Bike Show Thursday 30th October to Sunday 2nd November 2014.

Europe’s largest off-road exhibition returns to Stoneleigh Park this autumn with a healthy tally of machine manufacturers, aftermarket distributors, service providers and various associations on its event books

T

he 2014 International Dirt Bike Show will open its doors at 9.30am on Thursday 30th October, and for trade visitors there is much on offer by way of new machines, clothing, parts and accessories, with all the major offroad manufacturers and accessory distributors joining a healthy showing of tyre and oil distributors. Thanks to the support of so many from the off-road sector, the show enjoys an enviable reputation as the largest dedicated off-road show in Europe. It also has a strong family focus and is an alcohol-free zone, so provides a great opportunity for traders to mix a little school half-term fun with some more serious business activity.

30

October 2014

Live action Even before visitors step foot inside the Stoneleigh Park halls, they’ll be entertained with the gravitydefying Wall of Death adjacent to the catering units and, once inside, there will be little pressure on the family budget, as halls four and five will be stacked out with plenty of free, live entertainment and have-a-go activities.

Zone with Oset and Mecatecno, remote-control bikes, kid’s quads and more. Over the weekend there’ll be frantic minibike action from the organiser of the increasingly popular eight-round Minibike British Championship, and traders interested in reaching this growing audience can benefit by taking a stand adjacent to the action.

Have-a-go

Save on admission

The activity halls will house Inch Perfect Trials, Owd Codgers Trials, Lee Bowers stunt spectacular, Flat Track and Supermoto demos – with the odd surprise thrown in, My First Honda Licence, the Electric

The free trade ticket offer registration window closed at the end of September and the Show organiser received an impressive number of attendance requests from motorcycle businesses eager

Show Previews Upcoming events to visit the Show to conduct some real business with the many tradeonly suppliers who see the two-fold benefits of exhibiting at the event, firstly as a shop window for the tens of thousands of consumers who flock through the Stoneleigh Park doors over the four-day period and secondly, as a real platform from which to meet the many retail outlets in the industry who view the timing of the show as perfect

in terms of planning their winter and spring purchase orders and stocking plans.

For those who missed the deadline, or who wish to purchase additional tickets, the advance ticket hotline will remain open until midnight on Sunday 26th October. Admission on the Thursday opening day is half-price for adult visitors, £6 if bought in advance or £7.50 if bought on-thedoor. Accompanied children aged 10

CIMAMOTOR

14th to 17th November 2014 www.cimamotor.com The annual Chinese event, introduced in 2002, is the largest motorcycle exhibition in Asia and, claims the organiser, offers the best platform for motorcycle and related product manufacturers to enter the Chinese market. The show represents 80 per cent of the Chinese motorcycle production industry.

MOTORCYCLE LIVE

22nd to 30th November 2014. www.motorcyclelive.co.uk Tickets for Motorcycle Live at Birmingham’s NEC are available now. Advance tickets are £17 per

and under will be admitted free.

As plans develop, further announcements will be made on the Show website at www.dirtbikeshow. co.uk, Facebook and Twitter. Moneysaving advance tickets are on sale now and can be bought online via the ON SALE NOW link at www. dirtbikeshow.co.uk, where the Show App can be downloaded, or by calling 0844 338 8000.

adult, £11 for Seniors and £7 for children aged 1116* (kids ten and under accompanied by a paying adult go free). There is also a £20 advance ticket, which includes entry to the show and a three-pack of Oxford Comfy neck warmers worth £15. To book, call 0844 581 2345 or visit the website.

The organiser has many plans in place for traders to help their customers visit the show. You can use a special offer of sale-or-return tickets to get a group together, or sell them individually through your shop or dealership. The sale-or-return aspect makes it risk-free; so long as you return unused tickets by the required date, you can get 10 per cent off the advanced prices, provided you sell 15 tickets or more. It’s up to you whether you pass on the saving or make a small profit. If you organise a trip to the NEC, it can be advertised on the Motorcycle Live website.

October 2014

31

Column KerrChing

Kerr on China

Here come the Indians!

Last month Sean Kerr weighed up what the Chinese bike industry has to learn from Taiwan.

Here, he assesses the competitive threat from China’s other major rival: India

I

recently enjoyed a day in the company of Vikram Krishna, who is without doubt one of the leading experts on the motorcycle industry in India. What is the nature of the competition between these two countries’ motorcycle industries?

The biggest development is that the Chinese now face an onslaught from the Indian industry on many fronts as the likes of Bajaj and Hero (both listed in the top three motorcycle producers in the world) carry their fight to markets traditionally controlled by Chinese manufacturers.

Motorcycle demand in the domestic Indian market is huge. Large swathes of the contemporary youth population in the country are relatively affluent and have more disposable income than had previous generations.

Young people are more inclined to buy motorcycles, as they are cheaper to buy and run than cars. Powered twowheelers are also a fashion statement in universities and colleges, which drives demand even further.

Cheaper production costs are tempting foreign motorcycle manufacturers to India too. KTM manufactures the Duke 125, Duke 200 and Duke 390 in India to keep costs down.

Japanese giants Honda, Yamaha and Suzuki are investing heavily to boost production capacity, while Kawasaki has entered into production cooperation with Bajaj. HarleyDavidson is already working in India

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October 2014

by locally assembling many of its motorcycles with Victory motorcycles (owned by Polaris) in the same way.

India’s largest bike manufacturer, Hero MotoCorp, has arranged an agreement with Erik Buell Racing, which is indicative of the ambition and knowledge shown by the Indian industry.

Size and scale The major difference between the industries is that, while India has a core five companies completing the supply chain and competing in export, China has around 200 companies, around 30 of which are capable of manufacturing over 250,000 units a year, vying for the export trade at any given time. Also, Indian companies do not rebrand their products, and as such are growing their fan-base of loyal riders as well as commuters, who will recognise brand-names.

China’s motorcycle companies, even the Chongqing giants that are capable enough to work with and produce engines for Europe’s biggest companies (such as Loncin and BMW), rebrand on request, negating the chance to build brand-recognition worthy of their new technological standing.

One of the positives that can be taken from India’s rise in the share of commuter motorcycle power is that it’s forcing Chinese companies to improve their research and development, and thus their products’ quality and style.

Of all contests between motorcycle

markets in the world, the fiercest battle lines have been drawn in Latin America. Chilean motorcycle dealer Jeremias Alonso has been in the motorcycle industry for 11 years: “The Chinese motorcycle industry were the first to allow the poorer people in South America to mobilise themselves with powered vehicles.

“Japanese bikes were out of the price range of the people in the countryside. Now it is possible that the poorer people might buy Indian models. Because there are comparatively fewer Indian motorcycle brands, it’s much easier to arrange and organise the parts supply chain.

“I think it’s only a matter of time before Indian motorcycle dealerships spring up in Chile and all over South and Latin America.”

Another stimulus for India’s rapid growth is its market research expertise – whereas Chinese motorcycle companies have been known to blunder blindly into new markets. For instance, in Indonesia, Chinese companies tried and failed to enter a market dominated by the Japanese. Indian companies, especially Bajaj, have a strong track record of targeting the Japanese competition’s weaker points in selected markets.

The Chinese have responded with improved R&D, and many are predicting that the Indian threat is just what the Chinese industry needed to kick it up to the next level. Is that accurate? Time will tell.

Column Next Generation

Next Generation New licensing flaws

The third EU driving licence directive was intended to improve road safety – if you believe the official line. Mark Williams suspects a murkier agenda

W

e’re all painfully aware of the new licensing regime, introduced last year, but its consequences and strategic subtext – read ‘hidden agenda’ – may be less clear.

Limiting 16-year-olds to riding an L-plated 50cc moped, once they’ve passed the CBT, seems OK; they’re not allowed to ride anything bigger until they’re 17. And by ‘bigger’ we mean anything up to 125cc. Again, that sort of makes sense, especially with sub-125cc bikes now routinely costing around £4k. But when a 19-year-old without an A1 licence wants to jump on to a bigger bike, they must of course take an A2 test, which limits them to 395cc and 47bhp max, and they can’t ride anything more powerful for two years bike (in many cases, the same bike with its power restriction removed).

This so-called ‘progressive licensing system’ doesn’t make sense, and for several reasons. Once a 17-year-old has got their CBT, they can ride a 125 – without L-plates, with a pillion and indeed on a motorway – so, as the MCIA’s CEO Steve Kenward notes, “There’s little incentive for a 17 or 18-year-old to take a test [to get their A1 licence].” If they did so, they wouldn’t be permitted to ride a bigger bike for a couple of years anyway.

Recent figures show that the number of 19-year-olds taking the practical test has dropped from 3,300 to a paltry 216 in the last year. Kenward adds, “It is also worth noting that September 2013 saw a

rise in the school-leaving age from 16 to 17, which may also have reduced the number of young people needing transport for their first job.”

Redundant A2 category This in turn has driven a few training outfits to the wall and left many more with lots of unused restricted A2 test-bikes. Those with CBTs may be tempted to chance their luck on something like a hotshot YZF-R125, which hardly does wonders for road safety. But according to Kenward, “The MCIA is working hard to create an environment to attract new riders and is developing a safety framework, highlighting research which shows [engine] volume breeds safety. We have also developed courses for the motorcycle training industry in order to help new riders find instructors and training businesses which are qualityassured.”

But EU directive 2006/126/ EC could still turn out to be one of those archetypal ‘laws of unintended consequences’ – a harsher interpretation being that it was specifically designed to deter as many people as possible from taking up motorcycling. The fall in numbers taking the lower-category tests would certainly seems to confirm that, as does the declining sales of 126-650cc bikes. In some parts of the country, would-be bikers already have to travel long distances to get trained, and complaints are legion from those who’ve suffered test failure at the hands of ultra-finicky examiners. A sample:

“My son took his test on a 125 and the examiner failed him for passing an illegally parked car too widely. All well and good but it was a narrow one-way street, and my son said the examiner passed wide too. When my son mentioned this after hearing he had failed, the examiner said, ‘Well I’ve got the full licence’. So, if you ride safely and you get failed, what’s the point of all this new bullshit?”

What indeed? But against this catalogue of despair, the final word must go to Kenward: “There’s a chance that [the system] may be revised over the next few years, although we’ve yet to hear the full details. The training upgrade is an option in the current regulations, but no countries have taken it up – MCIA wants training upgrades properly formalised with the option to remove compulsory repetitive tests.

“We see little point in riders just repeating the same test when they move between licence stages; training makes far more sense and is more relevant. This would encourage riders to progress their riding skills, rather than being put off by repeated tests.”

October 2014

33

Column Sticky’s Scooter Scene

Sticky’s Scooter Scene Indian take-away of Peugeot?

Rumours reach Sticky of a possible buyout of Peugeot Scooters by Indian giant Mahindra, and he sets to pondering the potential implications for the brand and its dealers

O

n the eve of Peugeot’s most eagerly awaited new model launch for many years, news arrives that PSA Peugeot Citroen’s embattled management is in advanced talks to sell its scooter business to Mahindra of India.

According to Bloomberg – citing three sources at PSA – Peugeot’s reason for the sale is spurred by new CEO Carlos Tavares wanting to divest loss-making aspects of PSA while at the same time raising funds to help his recovery plan for the core business.

The second reason given is that Piaggio – dominant in Europe – is just too strong a competitor for Peugeot Scooters to tackle on its own.

Peugeot Scooters has been a loss-making burden on the group for almost a decade, since the tide went out following the Nineties European scooter wave. It seemed Peugeot was desperately groping around in the dark for something that would replicate the success of models such as the once-ubiquitous Speedfight.

Sacks of euros must have been burned in the development of innovative, but ultimately unsuccessful, models like the supercharged 125cc Jet Force Compressor and the primitive batterypowered Scoot’Elec.

In recent years Peugeot Scooters has had to make some uncomfortable compromises with regard to production. The first was to start buying engines from main rival Piaggio, to power some high-end executive models like the Satelis.

Correspondingly, Peugeot closed its

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October 2014

dedicated scooter engine plant in 2012 and retreated production to the Mandeure facility.

Buying competitor’s engines – and in doing so funding further development which will only increase the technology gap – was unlikely to be a viable long-term strategy for an independent vehicle company.

The other compromise was to sell re-badged Chinese scooters (developed and built) in a bid to counter the oriental invasion of budget-priced scooters. Admittedly this was a stopgap measure while Peugeot developed a successful joint production venture with Jinan Quingqi, which saw 730,000 Chinese-built vehicles exported to Peugeot in 2008.

Indian speed and torque If you watch MotoGP, the Mahindra name will be familiar to you as a constructor in the hard-fought Moto-3 class, which is essentially a high-tech 250cc punch-up between Honda and KTM, but Mahindra machines regularly run in podium places. As such, the brand is far from embarrassing itself.

Mahindra is a fast-growing Indian firm expanding out of the agricultural market in all directions. It’s the world’s biggest tractor manufacturer, and in 2008 bought an 80 per cent stake in former Honda partner Kinetic, gaining a foothold in the huge Indian scooter market.

After many years in the doldrums, scooters are once again big news in India with sales up 18 per cent in a

year. Mahindra almost doubled its scooter sales in the same period.

For a company fighting (with fairly old models) for Indian market share against Piaggio and the Japanese manufacturers, the fit with Peugeot – for whom styling and design has always been a strong suit – seems advantageous.

While nothing has been confirmed, these rumours do seem plausible. But what might that mean for Peugeot Scooter dealers in Europe and specifically Britain? It’s rather difficult to speculate, but it seems unlikely that Mahindra would do anything to damage what is still viewed as a premium scooter brand in many countries. It could be that production of some models eventually shifts to India where labour costs are much lower; the scooters may be branded as Mahindra in some territories and as Peugeot in others.

At the time of this issue going to press, Peugeot importer Three Cross was unwilling to comment on the Mahindra development. However, I did distract ever-smiling Richard Davies from unwrapping the very first stylish new Django retro scooter long enough to hear rumours about an attractive launch price for the Django and of new Peugeot scooter models proposed for launch in Milan.

If pressed for a prediction, I can’t see the involvement of a cash-rich investor as a bad move for the longterm prospects for Peugeot scooters.

Then again, I was wrong about Rolf Harris…

Column End User

Mark Williams For fork’s sake

Having spied an enticing ‘money-back guarantee’, Williams wonders whether he may have found a sneaky solution to his weeping fork seal predicament

I

was rather taken aback by a recent announcement from Crescent Suzuki in Dorset; the dealership is apparently offering a full refund on any bike returned undamaged within a month of purchase.

According to MCN, Crescent boss Paul Denning is offering this deal “because we think people need to experience the Suzuki range to see how much fun they are. We are confident people will like them and want to keep the bikes.”

It’s a brave gamble, nevertheless, and I wonder how many folk will take advantage of it, get a month’s buckshee riding out of it and then walk away.

I’m thinking very seriously about doing so, but then I, as always, have a sinister, nay pathetic, ulterior motive.

Firstly, we’re currently in the midst of an Indian summer, which in my neck of the rural woods is ideal riding weather.

Secondly, I’d planned to ride my 29-year-old Honda CBX 750-F to Portugal with a mate on his R1150 GS in a couple of weeks, which might not be the best idea in the world, given that my CBX is haemorrhaging oil from its knackered fork seals.

So I was thinking that the Crescent Suzuki deal might kill two budgies with one brick. A V-Strom 1000 or even the 650 version would be infinitely superior to my Honda on a trip taking in some poorly surfaced Camino mountain roads, and if I didn’t drop it en route, then I’m sure nice Mr Denning would give me my

money back when I got home. More importantly, it would give me time to furnish the CBX with new fork seals.

From bitter experience, albeit with a shagged-out Yamaha XT350 a few years ago, replacing fork seals is not the work of a moment. It involved a special tool to unlock the nut at the bottom of the sliders, and since I couldn’t beg, borrow or, ahem, buy said special tool, I spent the best part of a day fabricating one from a threaded plumbing rod and mismatched nuts, before persuading a pal to weld ‘em all together.

The entire job took two days, even though I’d already removed the fork stanchions in order to powder-coat the frame. In my Honda’s case, it will require lengthy removal of the entire headlamp-cum-bikini fairing contraption, fuel tank and of course the front wheel assembly.

Cost of labour crisis I read recently that labour rates at decent bike dealers have already hit fifty quid an hour. And while I certainly don’t begrudge any qualified spannerman earning an honest living, I just can’t countenance paying some £250 plus parts plus VAT to change my forks seals. OK, that presumes it would take said spannerman five hours to do the job instead of the 10 (or probably many more) it might take me. But frankly I lead a busy life and don’t have 10 (or probably many more) hours to spend skinning my knuckles and swearing a lot in the

pursuit of bodging the replacement of much-needed forks seals.

So after digesting the alarming news about labour costs, I figured that here in the Welsh Marches the hourly rate probably wouldn’t be anywhere near the national average, and that maybe I could find a charming little old-school dealer who’d do the job for a hundred quid... Ha, ha, and indeed, bloody ha.

Few and far between First off, as I’ve moaned many times before, here in the Welsh Marches, there are precious few dealers. When you deliver your bike somewhere to get a job done professionally, you’ve somehow got to get home again afterwards, and then return days later. This, when you don’t own a trailer or van, in an area of woefully limited public transport, is a right sod. Secondly, ringing round the few workshops I know of hereabouts produced an alarming disparity between quotes for the job, the cheapest being £170 (“But we can’t look at it for three weeks”), to an implausible £300 (“give or take”).

So, even ignoring the bigger debate about the deterrent effect on bike sales of high-cost, specialised labour and the technological complexity of modern models, it looks like I will, after all, have to tackle the fork seals myself… but not before I’ve got back from Portugal. Now excuse me while I google Crescent Suzuki’s contact details.

October 2014

35

Column MCIA

Association Voice Show and tell

The MCIA’s press officer Stevie Muir is still in a confessional frame of mind – and she has something to get off her chest about the upcoming NEC bike show

F

ollowing last month’s ‘confession of an irresponsible mother’, I have another confession to make. No, I’m not about to tell you what happened behind the bike shed in 1985 – I’ll save that for another time. This is about Motorcycle Live, or rather my experience of it.

My confession is this. I absolutely love Motorcycle Live. I love every shiny, sparkly moment of it. It reminds me of the feeling I used to get after having convinced my mum that a slight cold required a day off school. You probably have similar recollections: settling down in front of the telly with a bottle of Lucozade and a morning of ‘schools programmes’ plus the lunchtime edition of ‘Mary, Mungo and Midge’ – which you’ll need to google if you’re under 40.

That’s how Motorcycle Live makes me feel, as if I’m playing hooky for nine days. Normal work is mostly suspended for me and swapped for a schedule that’s best described as ‘swanning around’, i.e. meeting journalists for coffee, sitting on glossy new bikes and trying on motorcycle jackets. I’m starting to feel skittish just thinking about it!

Because the NEC is a mere 15-minute drive from the MCIA’s headquarters, I’m able to pop in and out throughout the duration of the show. It doesn’t seem to matter how many times I go, I still get the same buzz.

The reason I’m telling you this is to remind you that Motorcycle Live is a great event and an excellent excuse to

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October 2014

get in touch with your customers.

You can use a special offer with sale-or-return tickets to get a group together, or sell them individually through your shop or dealership. The sale-or-return aspect makes it risk-free; so long as you return unused tickets by the required date, you can get 10 per cent off the advanced prices, provided you sell 15 tickets or more. It’s up to you whether you pass on the saving or make a small profit.

Group savings If you organise a trip to the NEC, it can be advertised on the Motorcycle Live website. One of the advantages of organising transport is that coach parking is just £20 split between all passengers. I recently spoke to Gavin Nightingale of Nightingales dealership in Rugby, who explained that he’s been selling Motorcycle Live tickets for a few years: “It’s a great way of bringing people through the door into your dealership.

They start coming into the shop a few weeks before the show begins and really appreciate how easy it is to buy their tickets. We just return any we don’t sell.”

If you’re exhibiting at the show, make sure you’re selling the event by advertising the fact to your customers – featuring it on your website and tweeting/posting about it on social media. You can find templates and downloads to help you do this on the Motorcycle Live website.

Last year’s show was especially memorable, thanks to the royal visit.

Steve Kenward phoned the day before to tell me that Prince William would be attending. I was told that if I passed this information on to anyone, I was likely to be locked in the tower. So when I called my hairdresser for an ‘emergency’ blow-dry, he had to take me on faith that it was indeed a matter of national importance – one I was unable to discuss.

All dressed up...

As it happened, I could have gone in with curlers and a hairnet for all it mattered, as I was on the other side of the lens, encased in the pen with the royal paparazzi – an interesting bunch whose charming bonhomie soon gave way to scrum tactics the moment the prince turned up.

The Sun’s royal photographer Arthur Edwards was the most adept at clearing the floor. His technique of scooping all obstacles out of his way (namely me) and pushing them off into the crowd made sure he got the best shots, albeit not a single one of my hair-do!

This year’s show promises to be even bigger and better, so make sure you’re taking part in some way, whether it’s selling tickets or by publicising your involvement.

You can find out more about saleor-return tickets from Gina Evans; email Gina@motorcyclelive.co.uk. And look out for me at the show; I’ll be the one in curlers and a hairnet!

Motorcycle Live opens on 22nd November. www.motorcyclelive.co.uk

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Business Journal

REFORMING THE SICK NOTE The government is soon to introduce its new Health and Work Service, changing the way the long-term sick are assessed for fitness to return to work. Andrew Moore reports

T

he government is due to roll out a new approach to sickness absence from the end of 2014.

The Health and Work Service will provide occupational health (OH) advice and support for employees, employers and GPs. Its objective is to get people back into work as soon as possible.

The new scheme is intended to allow businesses to refer an absent employee for a health assessment after just four weeks, or less in some cases, in order to encourage the employee to focus upon returning to work. The service will be delivered by private sector OH professionals who will be expected to look beyond the employee’s primary health condition and determine why the employee considers he/she unable to return to work.

Participation in the scheme will not be compulsory for employer or employee; however, employees who refuse to engage with the new system run the risk of their GP being unable to sign them off work, which may jeopardise their right to sick pay and other entitlements. They may also place themselves open to disciplinary action for 'unreasonable conduct'.

Ill-health dismissal processes The government claims that the process of an employee undergoing the service’s health assessment will be quick and efficient. The intention is that an initial assessment will take place by telephone within two days of the employee’s referral to the service, with a follow-up and an indication of a return-to-work date provided within that same week. The service will produce a Return-to-Work

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October 2014

Plan containing specific advice and recommendations to facilitate the employee’s return to work within a specified timeframe.

Employers should be wary of relying solely upon the Return-toWork Plan to justify dismissing an employee. Given that any health assessment is expected to be brief, the Return-to-Work Plan is likely to be viewed by an Employment Tribunal as a guide only. Rejecting the recommendations of the service without proper consideration could lead to a successful claim of unfair dismissal or disability discrimination.

No return?

The government has recognised that not all employees, absent due to illhealth, will be capable of returning to work, nor will all employers be willing or able to wait for them to return. If a return to work is not possible, the service should identify this potential outcome and the sort of alternative work the employee could undertake for a different employer. They will then refer the employee to a new internet job-matching service.

Caution should be exercised though with regard to the quality of the service’s advice and the status of any assessment or recommendation provided. A common problem for businesses at the moment is that information received from an employee’s GP may contradict that received from the business’ own OH consultant. Where contradictory evidence exists, the employer should always view all available evidence before making any decisions regarding an employee’s employment.

Recommendations contained in the Return-to-Work Plan should be treated as advisory, not conclusive.

Back-to-Work Plan The Return-to-Work Plan should contain specific advice and recommendations to facilitate the employee’s return to work as soon as practicable. The plan will temporarily replace GP fit notes, but the service will monitor this and may opt to take over responsibility for issuing fit notes in the future or allow the employee’s GP to do so.

It is too early to say, definitively, what recommendations a Returnto-Work Plan might make; however, the recommendations are expected to be broad. The government recently provided an example case study concerning an employee suffering stress and anxiety which suggested steps such as a gradual return to work, a change of work activities and access to therapy and debt-counselling.

Should a business be expected to pay for an employee to undergo debt-counselling? Well, if paying for the counselling is viewed by an Employment Tribunal to be a reasonable step to help the employee return to work, the Tribunal may find the employer has failed to make a ‘reasonable adjustment’ and, as a result, subjected the employee to disability discrimination. Far fetched?

A Tribunal has previously found that paying for an employee’s psychiatric counselling is a reasonable adjustment for its employer to make.

Retaining OH consultants It is easy to see why businesses are

Business Journal

considering ending the use of their own OH consultants and saving the associated cost when it seems there will soon be a free, similar service to use.

However, as the service is free, it is not yet known what helpline resource will be available, or indeed required,

to meet the demand of businesses wanting to use it.

In summary, the service is being described by government as intended to help businesses by returning long-term sick employees to work sooner. We should judge the scheme

on its effectiveness and fairness, not to mention the efficiency of its implementation.

Andrew Moore is an associate at law firm Eversheds in the human resources practice group.

PROTECTING YOUR DATA Your business has data that someone, somewhere would like to get hold of and use for their own purposes. It's vital to have adequate online security measures in place, advises Gary Shipsey

S

omeone out there thinks your firm has information that has value. They might be wrong, but they’re going to try and get hold of that information regardless. However, they might not be after sensitive or obviously valuable data; they may just not like your firm and what it stands for. Either way, they could cause disruption and embarrassment to your business.

No matter the reason, the underlying issues are the same: there is value in personal information; it is often a key asset, and online services offer easy ways to collect and process personal information. With increasing expectations that organisations need to take appropriate steps to look after personal information, data protection is something that cannot be ignored.

Correct setup Computers are dumb; hackers are not. Computers do what they are told; hackers ignore the rules. A criminal looking to steal personal data held can simply ask a database for information, for example, “Tell me all the information you have about all clients.” The database will automatically oblige unless it’s set up

correctly.

The criminal will look to give this instruction via the places on a website used to collect and receive information such as forms including ‘contact us’, ‘submit your details here’, or a search box. This works because these forms will often link to a database which stores the personal information. This means personal information could be accessed and copied without authorisation or knowledge.

This type of threat is known as ‘SQL injection’. The Information Commissioner’s Office (ICO) notes that this method “has been a common theme across many computer-related data breaches” that it has investigated.

Unsurprisingly, the ICO states that preventing, detecting and addressing this threat should “be a high priority… in comparison to other vulnerabilities.”

So, what do you need to do?

The solution is to identify who is responsible for maintaining the source code and have suitable changes implemented. One accepted method is to use the secure tools provided by the application programming interface – part of the software – in use. These will make sure that information entered

on a website is never treated as a set of instructions.

Usernames, passwords, settings If the criminal knows, or guesses, the type of system, software or service used to store personal information, they will try using the default settings and credentials, which can often be found with a simple search of the internet, in the hope that they’ve not been changed.

It is good practice, particularly when staff leave the company or a particular department, to change default usernames, passwords and settings protected areas such as content management systems, client or staff databases, and computer operating systems, both Windows and Mac. Gaining access to the usernames and passwords of staff is valuable to criminals because it enables them to impersonate an authorised user. There is a chance that the user will have used the same credentials for other systems, meaning the criminal could gain unauthorised access to more than one system, or the one password may suggest a pattern, enabling the criminal to guess other passwords.

October 2014

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Business Journal

The ICO highlights a number of measures that can be used including not storing passwords in plain text, not reminding users of their passwords in plain text and recommends the use of hashing – a process of converting a password into a hashed value. Only the hashed value is stored so if the criminal somehow obtains the hashes, they cannot directly work out what the passwords are. Salting, which adds a string of random data unique to each user, is also a good idea as this increases the length and complexity of the password.

The ICO recommends that strong passwords are used and suggests creating a long password or phrase using a wide range of characters

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October 2014

including upper and lower-case letters, numbers, punctuation marks and other symbols. Another tip is to avoid use of dictionary words; do not make simple substitutions (such as “p4$$w0rd”) and patterns from the physical keyboard layout (such as “qwert” or “1qaz2wsx”).

Keep software up to date Cyber hacking threats, with the intent to obtain personal and business data, keep changing and software providers try to keep up. They do this by issuing updates to their software. Criminals can run automated scans across a range of online services searching for unpatched, outdated or otherwise vulnerable software which they will

then attack.

Organisations needs to adopt a practical procedure to ensure software is being kept up to date. This can include updating during suitable maintenance periods, co-ordinating with other updates, grouping multiple systems together that have similar requirements and therefore a similar update policy, and using automatic updates – if available, and provided they do not impact upon business critical systems where testing might be needed first.

No firm can rest upon its laurels or assume that it will never be attacked.

Gary Shipsey is the managing director of Protecture.

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A–B www.motorcycletrader.net The Motorcycle Trader Directory is a dedicated source of reference, catering for all aspects of the trade and industry and updated monthly

A–B Adly Moto Staffordshire Tel: 01543 466789

Alpha.Dot Security Bedfordshire Tel: 020 7431 0738

Audicator W.Sussex Tel: 01903 851905

100% Biker Cheshire Tel: 01244 881888

Adventure-Spec Ltd West Yorkshire 01422 882997

Alpinestars S.P.A Italy Tel: 0039 0423 5286

Auto-Cycle Union (ACU) Warwickshire Tel: 01788 566400

3E N.Yorkshire Tel: 01423 567 333

ADX Media Manchester Tel: 0845 0569754

AMCA Events Staffordshire Tel: 01543 466282

Autocom Products Cambridge Tel: 01480 399 499

AGIP OIL UK IMPORTERS

Andover Norton International Hampshire Tel: 01264 359 565

Autoglym Hertfordshire Tel: 01462 677766

AP Racing Coventry Tel: 024 7663 9595

Autoprotect MBI Essex Tel: 0871 384 1167

Apico International /Vesty UK Lancashire Tel: 01282 473 190

Avon Tyres (Cooper Tire & Rubber) Wiltshire Tel: 01225 703101

A.K. International (I&E) W.Midlands Tel: 01384 480490 A16 Road n Race Supplies Lincolnshire Tel: 01507 480 455 Aaron Radiator Co London Tel: 0208 653 1144

Moto World (UK) Tel: 01992 464199 Airflow UK Oxfordshire Tel: 0845 4582611

AJS MOTORCYCLES

Aprilia / Piaggio Kent Tel: 0208 2908800 Arctic Cat UK Essex Tel: 01702 603364

Abba Motorcycle Equipment Essex Tel: 01245 322 331 Able Plastics Essex Tel: 01206 272004

Hampshire Tel: 01264 352712 Website: www.ajsmotorcycles.co.uk

Acerbis UK Bedfordshire Tel: 01582 491076

Alan UK Wiltshire Tel: 01793 882431

Acewell Northumberland Tel: 0191 640 8663

Alexander Leisure UK Cheshire Tel: 01625 571111

Active Tyres Lancashire Tel: 01204 391166

All Bike Engineering London Tel: 020 8858 9052

Activ8 Lubricants Dumfrieshire Tel: 01387 811007

Allens Performance R&D Nottinghamshire Tel: 01949 836733

Acumen Hampshire Tel: 01264 359922

Almax Security Chains Tyne & Wear Tel: 0191 264 2773

Avon Motorcycles Bristol Tel: 0117 972 8769 AWS Lancashire Tel: 0161 475 1800

ARD Racing Tyne-and-Wear Tel: 0191 261 4579

AJP MOTOS

Armitt Leisure Supplies Cheshire Tel: 07736 002 185 Web: www.ajpmotos.co.uk Email: mct@ajpmotos.co.uk

B&C Express Lincolnshire Tel: 01522 791369 Baby Biker Warwickshire Tel: 01926 889165 Baglux UK See Trophy UK

Astro General Corporation Cumbria Tel: 01539 536655

Bandero Face Masks Northants Tel: 01707 336715

Atv City See C-Dax Systems Eu

Bandit Mania Lincolnshire Tel: 01522 871600

ATVS Only Bucks Tel: 01280 848426

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B Bankstone West Yorkshire Tel: 0844 888 7610

Bertoni UK (formally Scooteria) Dorset Tel: 07764 474952

BIKE TYRESTORE

Banner Batteries Staffordshire Tel: 01889 571100

BG Motorsport Northants Tel: 01327 855200

Baotian UK Kent Tel: 01227 720 700

Bickers PLC Suffolk Tel: 08704 282272

BARRACUDA UK

BIKE ALERT PLC

Tyburn Trading Estate Ashold Farm Road Erdington Birmingham West Midlands, B24 9QG Tel: 0800 281 413 Freephone Fax: 0121 350 5792 E-Mail: sales@biketyrestore.com Website: www.worldofbiketyres.com

Bike World Essex Tel: 01702 300011

Enter the “World Of Bike Tyres” with the UK’s favourite motorcycle tyre wholesaler providing dealers with unique free-of-charge support services! Tyre technical training, product and promotional material, support staff and displays at dealer open days, hospitality at major motorcycling events, our own customer Track Days, weekly e-newsletter,great website at www.worldofbiketyres.com and freephone to Customer Services on 0800 281 413. Two-wheel dedicated online warehouse 24/7 or call up to 5.45pm for next day delivery nationwide on Bridgestone and all popular brands. Specialist technical advisers to answer your questions or chat online at www.worldofbiketyres.com.

We are sole UK Trade Distributor for SAVA scooter, moped, motorcycle and ATV tyres and for RUBENA bicycle tyre products.

Bike Tyrestore is the favourite partner of all the leading tyre manufacturers so we can bring you much, much more! Sign up for our free weekly Newsletter and keep up-to-date with the latest industry developments and manufacturer promotions, many exclusive to us!0800 281 413 - the ONLY number you need for motorcycle tyres. e-mail sales@biketyrestore. com

Biker 247 Kent Tel: 01959 564987

Bikers Wear W.Midlands Tel: 0121 326 6080

Bikers Discount Store Hampshire Tel: 01256 703593

Bikers-line.com Middlesex Tel: 0845 0523530

Biker Tidy Tel: 01933 274 323

Bikesport News Derbyshire Tel: 07984 802793

One Optima Park, Thames Road, Crayford, Kent, DA1 4QX Tel: 01322 526 236 Fax: 01322 528 487 E-mail: sales@bikealert.com Web: www.bikealert.com

Essex Tel: 01245 360560 Barrus E.P Oxfordshire Tel: 01869 363 644 Barton Mills W.Sussex Tel: 01293 417596 Battery Tender Germany Tel: 0049 6306 70170

BIKE IT

Hampshire Tel: 023 8065 8700

Bauer Media Peterborough Tel: 01733 468000

Bike Jobs Northamptonshire Tel: 01780 768 581

BB Plastics Tel: 01438 350001 BDK Race Engineering Norfolk Tel: 01508 481713

Bike Torque Racing Somerset Tel: 01373 464252 Bike Trader Greater Manchester Tel: 08444 708 129

BEK Wholesale W.Sussex Tel: 01903 212140

Bike Trac Northants Tel: 01327 855586

Bell Apparel Staffordshire Tel: 01922 416500 Bell Motorcycle Tyres Mid Glamorgan Tel: 01792 795144 Bell Racing / BG Racetech Dorset Tel: 01202 388035 Ben - Automotive Industry Charity Berkshire Tel: 01344 620191 Bennetts Cambridgeshire Tel: 0800 107 7990 Beowulf Performance Products Yorkshire Tel: 01422 377603 Bering UK Northants Tel: 01280 700804

Bikers Paradise W.Midlands Tel: 02476 466296 Bikers Warehouse Greater Manchester Tel: 01204 862832

Bill Smith Motors Cheshire Tel: 01244 320699

BIKESURE INSURANCE

East Winch Hall East Winch Kings Lynn Norfolk PE32 1NH Tel: 0800 0892000 Fax: 08700 772938 bikesure@adrianflux.co.uk Web: www.adrianflux.co.uk Calling All Motorcycle Dealers! You can EARN a INTRODUCER’S Fee and help smooth your sales service.

Ever been at the point of closing a bike sale when an insurance quote or the lack of one scuppers the whole deal?. Our aim at Adrian Flux’s Bikesure is to help people ride the bike that THEY want or even the bike that YOU want to sell them! We can cover new riders and riders without any no claims bonus on High Performance Machines.

We also have specialist schemes for: Custom Bikes, Trikes, Quads and Harleys, VERY cheap third party fire and theft cover. Contact Robert Balls.

Birchills Automotive W.Midlands Tel: 01922 628379 Birmingham Road Safety Unit W.Midlands Tel: 0121 303 7606 Bitco Surrey Tel: 01483 284181 Bits-A-Bikes Derbyshire Tel: 0115 9302203 BJP Insurance Brokers Berkshire Tel: 01189 792121 BKS (made to measure) Ltd Exmouth Tel: 01395 278861 Black Horse Motorcycle Finance Wales Tel: 02921 386 338 BLD Hampshire Tel: 0845 803 3388 Blueflame Performance Lancashire Tel: 01695 733100 BMG Scooters London Tel: 020 8878 8121

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September 2014

B–C BMW Motorrad UK Berkshire Tel: 01344 426565

British Schoolboy M/C Association Gloucestershire Tel: 01453 766516

Bob Heath Visors W.Midlands Tel: 01922 614747

British Standards Institute Hertfordshire Tel: 01442 230442

Bob Wright Motorcycles Somerset Tel: 01934 413847

Brituro Silencers W.Midlands Tel: 0121 356 1110

Boblbee UK W.Sussex Tel: 01798 344888

Broomhill Composites Essex Tel: 01376 552 657

Bonhams London Tel: 08700 273 616 / 08700 273 643

BRP Recreational Products Dorset Tel: 00 800 25255050

Bowbury Enginering Derbyshire Tel: 01332 298523

BR Special Tuning Herefordshire Tel: 01497 821 234

Boyer Bransden Electronics Kent Tel: 01622 730939

Bruntingthorpe Aerodrome & Proving Ground Leicestershire Tel: 0116 2478030

Brackenbury PR Northants Tel: 07838 166213

BSA Co Hampshire Tel: 023 8036 6404

Bracken MW London Tel: 0207 232 1814

BSM Rider Training Somerset Tel: 01454 202262

BRADBURY BROS

Buffera Hertfordshire Tel: 01707 852244

W.Yorkshire Tel: 01484 641073 Fax: 01484 460027 Email: info@bradburybros.co.uk www.bradburybros.co.uk

Bulldog Security Products Shropshire Tel: 01952 728171

Brakefree Nottinghamshire Tel: 0870 242 7570 Branson GB Somerset Tel: 01278 420101 Bridgestone UK Warwickshire Tel: 01926 488540 Britbits Dorset Tel: 01202 483675 British Automobile Racing Club Hampshire Tel: 01264 882200 British Dealer News Devon 01237 422660 British Motorcyclists Federation Leicestershire Tel: 0116 2795111

Bullet mc-online London Tel: 07956 954866 Bullet Polish Worcs.

Tel: 01886821330 Bull-it Jeans Hampshire Tel: 01489 582707 Bumpy W.Yorkshire Tel: 01924 470432 BWP Spark Plugs Pembrokeshire Tel: 01646 687987 Bykebitz Hampshire Tel: 01252 870900

C & C Supplies Hampshire Tel: 07802 831781 C Wylde and Son W.Yorkshire Tel: 0113 246 8888 C-Dax Systems Norfolk Tel: 01953 609999 Cadwell Park Lincolnshire Tel: 01507 343 248

CAMBRIAN TYRES

North Parade Aberystwyth SY23 2JR Tel: 01970 624004 Fax: 01970 624382 mcsales@cambriantyres.co.uk www.cambriantyres.co.uk For many years Cambrian Tyres have been known for both their wealth of experience and their fully comprehensive, customer focused service.

We are the UK’s largest motorcycle and scooter tyre wholesaler, and at any one time we hold around 100,000 tyres in stock, including many high quality lines which are exclusive to Cambrian Tyres in the UK. As the largest UK customer of the seven major brands, we are able to offer excellent prices across our entire range, which in turn allows you to maximise your profit.

Our experienced team have over 230 years of experience working in the motorcycle and tyre sectors, and we have the technical expertise and industry knowledge to work in partnership with dealers like you in order to best support your customer.

Our customers benefit from an excellent next day delivery service provided by TNT. Their delivery service is second to none in the UK market, with a success rate of 98.6%.

Every year we produce our trade catalogue, which details our entire product range and provides you with an in depth technical and industry standard fitment reference guide. Our account holders are also able to benefit from regular special offers and exclusive deals.

Our website, which is being re-launched in early 2014 includes a secure trade area with access to the latest trade news,

a comprehensive searchable size guide and our Virtual Warehouse facility for our latest stock and pricing information. Dealers are also able to register for our MiDaS system, which provides 24 hour ordering facilities and other benefits.

We have the right people, the right products and the right prices to fully support your business. You should call us.

Cambridge (Auto Bulbs) Cambridgeshire Tel: 01954 231611 CAP W.Yorkshire Tel: 0870 122 2211 Capital Bank Motorcycles Merseyside Tel: 0845 300 0769 Carbon Can Company S.Yorkshire Tel: 01302 339031 Carbontek Racing Surrey Tel: 0208 6600444 Carole Nash Cheshire Tel: 0161 9272424 Carrera Leathers Hertfordshire Tel: 01763 247365 Castle Combe Wiltshire Tel: 01249 782 417 Castrol UK Wiltshire Tel: 01793 452465 Catalyst Computer Systems Leicestershire Tel: 0116 230 1500 CCM Motorcycles Lancashire Tel: 01204 544910 CEL Trade Leicester Tel: 0116 2449846 Central International Warwickshire Tel: 01926 430562 Central Wheel Components West Midlands Tel: 01675 462264 Cetem Polishing Supplies Lincolnshire Tel: 01472 824520 CGH Imports Staffordshire Tel: 01283 500450

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47

C–D Champion Equipment Norfolk Tel: 01953 888664

CONTINENTAL TYRES

Chandler Direct West Yorkshire Tel: 0845 000 3035 Channel Rider Training Kent Tel: 01303 220800 Charnwood Classics Ltd Leicestershire Tel: 01509 508 905 Cheffins Cambridgeshire Tel: 01223 213777 CI Sport Surrey Tel: 01372 378000 CIA Warwickshire Tel: 0844 88 88 323 Cipher Graphics Staffordshire Tel: 01782 5255002 Cirrus (UK) Norfolk Tel: 01379 853129 Classic Motor Cycles Hants Tel: 01794 518 433 Classic Bike Shows Lincolnshire Tel: 01507 523 456 Clinton Enterprises Leicestershire Tel: 01455 292111 Close Motor Finance S.Yorkshire Tel: 01302 646 619 CMC Distribution Dorset Tel: 0870 4461644 CMF Engineering Herefordshire Tel: 01989 769191 CMS Wholesale Devon Tel: 01392 202670 Colin Appleyard Sport & Pleasure West Yorkshire Tel: 01535 606311 Competition Logistics Derbyshire Tel: 01332 695258 Compass Sales Northants Tel: 08446 860 486

Cambrian Tyres North Parade Aberystwyth SY23 2JR Brand Manager: Graham Matcham (07772 911137) graham@cambriantyres.co.uk www.conti-bike.co.uk Last year was a very strong year for Continental, and 2014 will certainly be no exception. As a recognised and trusted brand, our continued growth has often been in sharp contrast to the overall trend in the motorcycle sector.

With our innovative technologies we continue to produce tyres which not only meet, but exceed the changing expectations and demands of today’s rider. This year will see the launch of our new ContiRoadAttack 2 EVO; which will bring higher mileage and even better wet grip to the sports touring market. Our revolutionary ContiMove365 allseason tyre has been designed to allow scooter riders to use a single tyre for all-year round performance.

Our development team have worked hard to provide high end products for growing UK markets, such as the classic bike segment.

The ContiRoadAttack 2 and ContiClassicAttack bring radial tyre technology to the classic bike market, and 2013 saw a number of teams claim wins on Continental Tyres including Phase One, who took the European Classic Bike Series title in 2013. As an extension to the classic bike scene, we have seen a growth in the bobber and Café Racer segment, with tyres like the ContiGo! and TKC 80 proving very popular.

This year we will also see the introduction of a number of additional Harley-Davidson sizes into the ContiMilestone range, reflecting the increased sales of the brand in recent years.

A wide range of point of sale material is available from Cambrian Tyres as the official UK importer.

The brand is fully supported by a collaborative marketing effort between Continental in Germany and Cambrian Tyres; both online and offline in order to maintain a high level of exposure to end users.

What business wouldn’t benefit from an instantly recognised, well supported brand providing premium quality products at great prices?

Get in touch with Cambrian Tyres for more information today.

Core Powys Tel: 01686 412157 Cosworth Racing Northants Tel: 01604 598300

D3o Lab E.Sussex Tel: 01273 418600

County Battery Services Notts Tel: 01623 757377

Darley Moor MCRRC Derbyshire Tel: 01246 866537

CRD International.co.uk Kent Tel: 01233 666996

Datatag Id Surrey Tel: 01932 895304

Creative Products Gloucestershire Tel: 0770 392 4448

Datatool UK Surrey Tel: 0844 8717947

Croft Promosport N.Yorkshire Tel: 01325 721 815

Dave Cooper Trailers Kent Tel: 01732 820082

Crossbow Calendars Surrey Tel: 020 8669 6400

David Silver Spares Suffolk Tel: 01728 833020

Crowtree Leathers Lincolnshire Tel: 01507 602099

Davida UK Merseyside Tel: 0151 647 2419

Cruiser Ecosse Scotland Tel: 01334 652670

Dealerwebs Derbyshire Tel: 0845 257 8277

Cumbria M/C & Driver Training Cumbria Tel: 01900 604030

Dawson Harmsworth S.Yorks Tel: 0114 233 7460

Custom Cruisers Derbyshire Tel: 01773 835666

Deep Blue Systems Surrey Tel: 020 8541 4131

Custom Fasteners Powys Tel: 01686 629666

DB Covers Staffordshire Tel: 01782 335649

Custom Made Ear Protection Dorset Tel: 01305 264021

Delkevic Staffordshire Tel: 01782 338 736

Cylinder Head Shop Co Wexford Tel: 00353 539134090

Demon Tweeks Wales Tel: 01978 664 474

CZ CHAINS UK

Dennis Trollope Racing Somerset Tel: 01179 570821

Putoline Distribution Ltd Blue Diamond House Stirling Way Market Deeping Peterborough PE6 8AS Tel: 01778 349 333 Fax: 01778 348 080 E-mail: www.putoline.co.uk

Denso (Michael Brandon) Borders Tel: 01450 373333 Dep Sport Kent Tel: 01622 765353 Derbi UK London Tel: 0800 81829800 Devitt Essex Tel: 01708 385959

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48

September 2014

D–F Devon Rim Company Devon Tel: 01769 574108

Duke Marketing Isle of Man Tel: 01624 640000

Eco-Machines West Midlands Tel: 0121 520 2333

Euromoto Direct Hampshire Tel: 0870 442 8399

Digital Speedos W.Midlands 0121 745 9555

Dunlop Tyres W.Midlands Tel: 0121 306 6000

Ecolve Greater London Tel: 0208 815 9578

Europa Motorsports Uk County Antrim Tel: 0870 243 8817

Digitek Moto Technics Leeds Tel: 0113 246 7230

Dura Northants Tel: 01280 706050

Eddy Electrick London Tel: 020 7401 3589

European ATV Safety Institute West Sussex Tel: 01903 816286

Direct Battery Solutions Leicestershire Tel: 01858 433330

Durnbury Ltd Essex Tel: 01787 475351

EDZ Cumbria Tel: 01900 810260

Europium World Greater Manchester Tel: 0161 2573524/644

Dirt Bike Rider Lancashire Tel: 01524 833111

Dynojet UK Lancs Tel: 01995 600500

eGrandprix Tel: 0870 445 0111

Eurotek Sport Motorcycles N.Yorkshire Tel: 01765 608209

DL Motorsports Notts Tel: 0844 4125795

Dynostar The Netherlands Tel: 0031 165 521 336

DLK Imports Tel: 01685 810005

Dyno Pro Hampshire Tel: 08000 4321 68

DMS Technologies Hampshire Tel: 01794 525400

Ekselsior Hampshire Tel: 0238 0636296 Elcea UK Herts Tel: 01582 767007 Elecscoot Co.Durham Tel: 01207 502 599

Dobbs Leathers Northants Tel: 01604 753712

E City Wheels London Tel: 0207 193 7970

Donington Park Derbyshire Tel: 01332 810 048

E-Motive Electric - see Koelliker Bedfordshire Tel: 01582 488 192

Electrex World Oxon Tel: 01491 682369 Electric Motorcycles Bucks Tel: 07808 118118

Double Red Linconshire Tel: 01522 693 278

E-Scoota Tel: 0845 652 0757

Emblem Motorcycle Magazine Leicestershire Tel: 01509 508423

Doug Dearden Yamaha Hampshire Tel: 023 80891110

E.P. Barrus Oxfordshire Tel: 01869 326 400

English Abrasives & Chemicals Staffordshire Tel: 01785 251288

DP Brakes (PhilL Ayliff Products ) Warwickshire Tel: 024 76 343741

Earl’s Performance Products Northants Tel: 01803 869850

Enzo Industries Essex Tel: 07960 678786

DPC Distribution W.Yorkshire Tel: 0870 1220214

Easy Rider (Europe) Staffs Tel: 01785 250353

Epeds Tel: 0845 388 9829

Draper Tools Hampshire Tel: 023 8049 4333

Eazy Tracker See Astro General Corporation (AGC)

Dread Buckinghamshire Tel: 01908 221666

EBC Brakes Northants Tel: 01604 583344

Driving Standards Agency Nottinghamshire Tel: 0115 901 2500

Ebike Insurance Somerset Tel: 0870 753 1124

Ducati UK Buckinghamshire Tel: 0845 1222 996

Eccles Racing Norfolk Tel: 01842 755525

Duck Smart Cleaning Products Benfleet, Essex 01268 750300

Eco Scooters Warwickshire Tel: 01455 292688

Equinox Lincolnshire Tel: 01724 798024 Ermax UK Essex Tel 01245 361687 Escoota Tel: 0845 652 0757 Eskay West Sussex Tel: 07803 896090

Evans Waterless Coolants Swansea Tel: 01792 572299 Event Express Worcestershire Tel: 01905 732737 Every Accessory W.Midlands Tel: 0121 501 3321 Evolution Composites Hampshire Tel: 01590 622355 Evopos UK Dorset Tel: 0845 644 9424 Exactrep Warwickshire Tel: 024 76442054 Exitlight Leicestershire Tel: 0116 2700005 Experian Nottinghamshire Tel: 0870 4140310 Express Equipment Cumbria Tel: 01539 739733 Express Insurance W.Midlands Tel: 0800 9801513 Express Keys Kent Tel: 01689 850008 Extreme Publishing London Tel: 0208 8404760

Eskee Z Somerset Tel: 08456 585 856 Euro-Classics Northamptonshire Tel: 01604 591222

Highlight your company entry from as little as £20. Call our sales team on 01273 616040 September 2014

49

F–G Flextion Technology Worcester Tel: 01905 641910

Fuel Exhausts Cumbria Tel: 01539 738 333

Get Bike London Tel: 0208 3263366

Fabs County Trailers Essex Tel: 07984 336756

Footman James & Co West Midlands Tel: 0121 561 4196

Fun Bike Imports Wiltshire Tel: 01225 790159

GETECH

FABULOUS BIKER BOYS

FERIDAX (1957)

FunBikes Ltd Leicester Tel: 0844 873 0307

Public Relations

Est. 1996

Witney Business & Innovation Centre Windrush Industrial Park Burford Road Witney Oxon OX29 7DX Tel: 01993 709486 Web: www.fab-biker.co.uk Factory Agencies South West Tel: 0845 8340102 Falcon Insurance W.Midlands Tel: 0800 4402830 Falcon Shock Absorbers Dorset Tel: 01929 554545 Fast Bikes Somerset Tel: 01225 442244 Fastec-racing Suffolk Tel: 01683 660186 Faster By Design Co Durham Tel: 01388 773 322

W.Midlands Tel: 01384 413841 Fax: 01384 638287 E-Mail: info@feridax.com Website: www.feridax.com Feridax.com … your one destination Excellence is a core belief of how we do business at Feridax. Our complete sales and business support service is backed up by an internal sales team with more than 50 years of industry experience, unrivalled product training, a customer service team and our dedicated field sales team to ensure that our world class brands stay ahead of the game, so you stay ahead of yours.From prestige brands like Shoei, Spada, Sidi and Caberg, to everyday hard-parts like NGK, RK Chains, EBC brakes and Yuasa batteries, we ensure that we can cover all your needs. So whether delivering an industry beating pick rate, maintaining a high stock availability or next-day delivery, we can guarantee that you’ll never be short on our extensive product range or after-sales support.

Forcefield Body Armour Northants.

Tel: 01933 410818

Fastrack 4 Solutions Northants Tel: 01604 811965 Ferodo Italy Tel: 00 39 0174 560511 FGM Claymore Warwickshire Tel: 01789 490177

Forza Italia Northamptonshire Tel: 01327 858916 Fox Europe Tel: 0191 4876100 Freeflow Power Sport Glasgow Tel: 0141 6300021

FI International E.Sussex Tel: 01424 215444

Freewheel UK Norfolk Tel: 01692 500300

Firestorm Distribution Yorkshire Tel: 01262 469904 FJH Products Kent Tel: 01304 210202

Freight Products (UK) Warwickshire Tel: 01926 641222 Frost Auto Restoration Lancashire Tel: 01706 658619

Flair Newcastle Tyne And Wear Tel: 0191 2327474

Fuchs Lubricants (UK) PLC Staffordshire Tel: 08701 200400

Furlong Motorcycle Tyres Somerset Tel: 01935 425888 Furygan France Tel: 07812 985 947 Future Safety Merseyside Tel: 01744 818838 FW Developements Lancashire Tel: 01995 600680

Leeds Tel: 0844 8009785 Email: info@getech.org.uk Web: www.getech.org.uk GH Racing Ireland N.Ireland Tel: 0289 269 8554 Girls Bike 2 Somerset Tel: 01278 420101 Givi UK Northants Tel: 01327 706220 Glass’s Information Services Surrey Tel: 01932 823823

G2F Media Lancashire Tel: 0117 636660

Glf Accessories Bedfordshire Tel: 01525 717009

Garelli UK Tel: 01159 300020

Gliptone Leathercare W.Yorkshire Tel: 01706 819365

Garmin (Europe) Hampshire Tel: 023 8052 4000

Glo-Marka Distributors Devon Tel: 01271 865528

Gas Gas Motos Derbyshire Tel: 01298 766813

Global Distributors Ireland Tel: 00 3531 862 3438

Gazelle Stainless Steel Exhausts Pembrokeshire Tel: 01239 841715

Global Fuel Treatments Tel: 0845 2600 145

GBS Impex Cheshire Tel: 01270 768 455 GE Commercial Surrey Tel: 01932 792000 Gefco UK London Tel: 0208 742 4254 Geoplan N.Yorkshire Tel: 01423 569538 Geoff Selvidge Berkshire Tel: 01628 631 690 Gerbing Heated Clothing East Sussex Tel: 01580 200 212

Global Racing Oil Lincs Tel: 01507 824 703 Globe Busters M/C Powys Tel: 08452 304015 GMA Wholesale Cheshire Tel: 01625 576138 Goka UK Essex Tel: 01245 226680 Go MX Distribution Co Down/ NI Tel: 02892 699 770 Gold & Goose London Tel: 0208 4442448

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50

September 2014

G–I Golden Tyre Direct Bucks Tel: 01494 482 664

Griffin Shopfittings S.Yorkshire Tel: 0114 270 1370

Hein Gericke (UK) N.Yorkshire Tel: 01423 873070

Holeshot PR Kent Tel: 01732 761 006

Goodwood W.Sussex Tel: 01243 755033

Grinfactor Devon Tel: 01288 275002

Hejira Racing Developments Buckinghamshire Tel: 01280 822143

Honda Logistics Centre Wiltshire Tel: 01793 833397

GOLDING BARN RACEWAY

Gruffs Studio Clwyd Tel: 01978 755802

Hel Performance Products Devon Tel: 01392 811601

Honda UK Berkshire Tel: 01753 590500

GT-85 Hampshire Tel: 01730 825151

HELD UK N.Yorkshire Tel: 01423 790 121

Honley Huddersfield Tel: 01484 421232

Guildford Tyre Company Surrey Tel: 01483 531831

Helite Leeds Tel: 01132 843497

Hood Jeans Norfolk Tel: 01953 861166

Helphire Bike Assist Somerset Tel: 0500 224455

HPS / Harwood Perf. Source Derbyshire Tel: 01773 831 122

H-C Travel Hampshire Tel: 01256 770775

Henry Squire & Sons W.Midlands Tel: 01902 308050

HQB Sport & Leisure Hampshire Tel: 01264 889012

Hagon Products Essex Tel: 0208 5026222

Hi Level S.Yorkshire Tel: 01302 890400

Hunterclass London Tel: 020 8923 6753

Halton Engineering N.Lincolnshire Tel: 01724 732283

Hid City Bikes London Tel: 020 86908826

HVUK Surrey Tel: 01293 771 691

Exeter Airport Business Park Devon EX5 2UP Tel: 01392 369090 Fax: 01392 441780 E-Mail: sales@goodridge.net Web: www.goodridge.net

Hardcore Racing Products Cambridgeshire Tel: 01487 813755

Hideout Leathers Essex Tel: 01799 584828

Hyperbolt London Tel: 020 8579 5166

Harglo Performance Gloucestershire Tel: 01386 701162

Highfive Leicestershire Tel: 01332 724747

Hyperdyno UK Worcestershire Tel: 01299 828037

Goodridge is the world’s leading manufacturer of performance fluid transfer systems. It operates in the automotive, motorcycle, motorsport, military and specialist industrial sectors. This dynamic private company manufactures in 9 facilities globally and supplies customers around the world with innovation, reliability and outstanding service.

Harley-Davidson UK Oxfordshire Tel: 0870 8501903

Highway Hawk UK Dorset Tel: 01202 571812

Harpers Raceshop Essex Tel: 01702 482016

HIFLOFILTRO

Grampian Motors Merseyside Tel: 0151 931 5009

Harris Performance Products Hertfordshire Tel: 01992 532501

Grand Prix Racewear Northamptonshire Tel: 01327 855585

Hawkshaw Motorcycles Liverpool Tel: 0151 9490991

Graphix Staffordshire Tel: 01782 570010

Haynes Publishing Somerset Tel: 01963 440635

Greenmonkeywholesale.com Staffordshire Tel: 0845 561 0080

HD Tools W.Sussex Tel: 01798 813837

Greeves Motorcycle Essex Tel: 01245 227667

Hebo UK Racing London Tel: 020 8314 0888

www.goldingbarnraceway.co.uk Gould Autoplates & Signs Somerset Tel: 01275 853853 GP Promowear E.Sussex Tel: 01424 716161 GR Ducati London Tel: 020 8947 7555

GOODRIDGE UK

Harrison Billet Kent Tel: 01795 477752

One Optima Park, Thames Road, Crayford, Kent, DA1 4QX Tel: 01322 526 236 Fax: 01322 528 487 E-mail: sales@bikealert.com Web: www.hiflofiltro.com HM Quickshifter Kent Tel: 01795 429168 HM Racing Kent Tel: 01689 856595 Hobbsport Racing W.Yorkshire Tel: 01535 653050

Icat Europe Warwickshire Tel: 07734 529441 Icomm Northants Tel: 01604 584655 IGM UK Cornwall Tel: 01209 217777 ILS (Italian Locking Systems) East Lothian Tel: 0131 665 2256/9099 IMP UK S.Yorkshire Tel: 01226 202 299 In Car- On Bike N.Yorkshire Tel: 01759 302350 Independent Tools Ko-Ken (UK) W.Yorkshire Tel: 01422 833440

Highlight your company entry from as little as £20. Call our sales team on 01273 616040 September 2014

51

I–K Indespension Lancashire Tel: 01204 478500

Izax Motorcycle Engineers Derbyshire Tel: 01773 875986

Indian Motorcycles Mid Lothian Tel: 0131 557 5807

John Milverton W.Midlands Tel: 0121 772 4517

Kais Suspension Services Greater Manchester Tel: 01942 896366

John Mockett E-Mail: john.mockett1@ btopenworld.com

Kawasaki 4U Staffordshire Tel: 01785 257611

Institute Of Avanced Motorist London Tel: 020 8996 9600

J H Haynes & Co Somerset Tel: 01963 440635

Johnson Controls Batteries Please see VARTA by Johnson Controls

Kawasaki Motors (UK) Buckinghamshire Tel: 01628 856600

Inta Motorcycle Services Kent Tel: 01622 688727

J&S Accessories Cheshire Tel: 01606 810800

Jon Fraser Exotica Suffolk Tel: 01379 870312

Kazimo Lancashire Tel: 01282 699 001

Inta-Moto Wiltshire Tel: 01249 705926

Jack and Associates Middlesex Tel: 07887 642001

Jorade Commercial Berkshire Tel: 0118 988 2852

KAZUMA

Intermot Germany Tel: +44 (20) 75666345

Jack Lilley Middlesex Tel: 01784 420421

JPD Developments Derbyshire Tel: 0870 2401165

INTERNATIONAL DIRT BIKE SHOW

JAYCEE DISTRIBUTORS

JPI Motorsport Services Lincolnshire Tel: 01522 540808 JT Engine Developments Derbyshire Tel: 01530 272045

Mortons Media Group Ltd Tel: 01507 529430 www.dirtbikeshow.co.uk info@dirtbikeshow.co.uk Now in its second year under the guidance of Classic Bike Shows organiser Mortons, the International Dirt Bike Show remains the UK’s only, and Europe’s largest, dedicated off-road bike show.

The 2014 show returns to Stoneleigh Park in Warwickshire and will run from Thursday 30th October until Sunday 2nd November.

There are a number of reasons why the International Dirt Bike Show returns to the same facility in the heart of the UK. These include; ease of access, plentiful and free parking for exhibitors and visitors, and a team of exhibition specialists, happy to work with the show organisers and stand holders.

Despite rising costs elsewhere, Mortons has kept stand costs to the same cost-effective price and a tiered payment plan is available with substantial discounts for early payment. These savings are well worth taking advantage of.

Stand space will go on general sale at the end of March 2014 and prime sites tend to sell out quickly. Interested exhibitors are encouraged to book early to avoid disappointment.

IXS Motorcycle Fashion Switzerland Tel: 00 41 41 926 6111

Suffolk Tel: 01473 281838 Fax: 0800 269637 Email: sales@jayceeip.com Web: www.jayceeip.com JENKS BOLTS Essex 01245 361687 www.jenksbolts.com sales@motoevolution.co.uk

Jtec Sports Ireland Tel: 00353 879 107521 JTS Biker Clothing Leicestershire Tel: 01530 812121

JT SPROCKETS

Jepson & Co Tel: 0114 273 1151 JHS Racing Somerset Tel: 0117 986 8844 Jim Sandiford Lancashire Tel: 01706 230396 Jinlun Staffordshire Tel: 08712 885 669

Jofama Leicestershire Tel: 07811 389416 John Lampkin Imports W.Yorkshire Tel: 01535 655970

Keihan Systems Worcestershire Tel: 01527 518525 Keith Blair Staffordshire Tel: 01283 820508 Keith Martin Action Photography N.E.Lincolnshire Tel: 01469 573063 Kiddimoto Somerset Tel: 01749 871175 Kirkby Tyres Liverpool Tel: 08702 428 800

One Optima Park, Thames Road, Crayford, Kent, DA1 4QX Tel: 01322 526 236 Fax: 01322 528 487 E-mail: sales@bikealert.com Web: www.jtsprockets.com Juicy Bike Derbyshire Tel: 01298 214040

Jmc Engineering Merseyside Tel: 0151 546 0604 Joe Hughes International Derbyshire Tel: 01332 769578

Warwickshire Tel: 02476 455 893 sales@petrolscooter.co.uk www.kazumaquadbikes.co.uk

Kitech Performance Powys Tel: 01938 871 590 KJM Trade Greater Manchester Tel: 01257 451656 Kleaning Equipment Western Shropshire Tel: 01952 502600 Kliktronic Suffolk Tel: 01359 242100

K&N Filters (Europe) Cheshire Tel: 01925 636950

Knockhill Fife Tel: 01383 723 337

K-Lock Kent Tel: 01797 367 527

Knox Cumbria Tel: 01900 825825

K-Tech Suspension Ltd Derbyshire Tel: 01283 559 008

Koelnmesse Gmbh Intermot Germany Tel: 0049 221 821 2499

Highlight your company entry from as little as £20. Call our sales team on 01273 616040 Highlight youryour company entry from as little as £20.

CallCall our our sales team on 01273 616040 Highlight company entry from as little as £20. sales team on 01273 616040

52

September 2014

K–M Koyo (UK) Buckinghamshire Tel: 01908 289 300

To find out how to stock or to find your nearest Laser Tools stockist visit www.lasertools.co.uk or call 01926 818196.

Kriega Cheshire Tel: 01829 770767

Langston Motorsports Surrey Tel: 01932 850631

KTM Sport Motorcycles Northants Tel: 01280 709500 Kudos Software Devon Tel: 01548 843586

Larsson UK Ltd Northants Tel: 01536 265 633 Lawrence Performance Services (LPS) Wiltshire Tel: 01985 850132

KW Automotive Kent Tel: 0870 9907536

Lazertrack Bedford Tel: 01767 641489

Kymco Shropshire Tel: 01743 761107

LB Restoration Services Cornwall Tel: 01208 269746

LAZER HELMETS (OFF ROAD)

L&L Imports Cumbria Tel: 01697 349295

LPG Scooters London Tel: 0208 299 5078 LS2 Helmets Tel: 01670 856342 LSL Essex 01245 361687 www.motoevolution.co.uk sales@motoevolution.co.uk Lucas Oil Products (uk) Anglesey Tel: 01248 723 666 Lucy Dell Earplugs Worcestershire Tel: 01584 781762 Lust Racing London Tel: 07960 990134 Lydden Hill Kent Tel: 01304 830557

Chain Breaker Kits • Shades Visor Inserts Motorcycle Covers • Thermal Inner Gloves • Thermal Balaclavas Thermal Neck Warmers • Goop Puncture Proofing • Fog X Anti-Mist Spray Lid X Helmet Sanitiser • L Plates Checkout our new product range at

www.LameduckUK.com 01527 542269 • lameduck@hotmail.com

Manbat Shropshire Tel: 01743 460792 Manheim Auctions Nottinghamshire Tel: 0844 856 4610 Manx Leathers Isle of Man Tel: 01624 862632 Manx Mcc Isle of Man Tel: 01624 644649

LAMEDUCK ENTERPRISES SEE BOX ADVERT 27 Duxford Close Redditch, Worcs B97 5BY Tel: 01527 542269 Fax: 01527 540299 E: lameduck@hotmail.com W: www.LameduckUK.com Langcourt Somerset Tel: 01934 612226

W.Midlands Tel: 01384 413841 Fax: 01384 638287 E-Mail: info@feridax.com Website: www.feridax.com Lazer (On road) Compass Sales Northants Tel: 08446 860486 LEDwear Burton-on-Trent Tel: 01283 480 609 Lexham Insurance Norfolk Tel: 0845 6076756 LL t/a Kendall Motor Oil London Tel: 020 8961 7292

Kineton Rd Southam, Warwickshire CV47 0DR Tel: 01926 818196 sales@toolconnection.co.uk www.toolconnection.co.uk Laser Tools is one of the UK’s leading tool manufacturers and distributors and has a comprehensive motorcycle range — professional quality tools that will let you perform a straightforward service or tackle something that needs more specialist equipment.

Our free 400-page catalogue covers general hand tools, specialist automotive tools, commercial vehicle tools and our motorcycle range.

Llexter Devon Tel: 0845 4592369 Lloyd Lifestyle Cumbria Tel: 01768 483784 Lock Mate Key London Tel: 0207 351 7908 Lookwell Bike Fashion BV Netherlands Tel: 0031 40 251 0506 Loop Fobs Derbyshire Tel: 01283 224404

M-Sport Developments Staffordshire Tel: 01827 875888 M.A.D Services E.Sussex Tel: 07710 732888 M/C Electrics Norfolk Tel: 01603 400297 Madison Middlesex Tel: 0208 385 3385 Mag (UK) - M/C Action Group Warwickshire Tel: 0870 444 8448 Mag Europe Manchester Tel: 0161 337 4390 Magicalia Publishing London Tel: 020 78438870 Maguire’s Garage Northen Ireland Tel: 02890 613141 Maitland Racing London Tel: 020 7485 0473 Malcolm Rathmell Sport N.Yorkshire Tel: 01423 772885

Mapfre Abraxas Avon Tel: 01454 616300 Maple Signs Shropshire Tel: 08707 441130 Mark 2 Solutions Peterborough Tel: 01223 911 409 Mark-It UK Distributors Worcestershire Tel: 01386 792867 Martin Conquest Greater Manchester Tel: 0161 3510324 Martin Heath Photography West Sussex Tel: 07977 596 164 Masco Shropshire Tel: 01743 761107 Masterquote Hampshire Tel: 0870 242 0056 MAW Solutions West Sussex Tel: 01273 493343 Maxco Lancashire Tel: 01204 492 536

Mallory Park Motorsport Leicestershire Tel: 01455 842931

Highlight your company entry from as little as £20. Call our sales team on 01273 616040 September 2014

53

M MOTOGRAFIX

Maxton Engineering Cheshire Tel: 01928 740531

MHH Engineering Co Surrey Tel: 01483 892772

Moore Large & Co Derbyshire Tel: 01332 274254

Maxxis UK PLC Suffolk Tel: 08704 282728

MHSS 1st Cambridgeshire Tel: 01733 345118

Moore Speed Racing Dorset Tel: 01202 746141

MB Developments S.Yorkshire Tel: 01709 869756

Michael Brandon Borders Tel: 01450 373333

Morgan Carbtune N.Ireland Tel: 028 9023 9007

S.Yorkshire Tel: 0870 224 2880 E-Mail: sales@motografix.com Web: www.motografix.com

MBM Northamptonshire Tel: 01604 713656

Michael Tyres Norfolk Tel: 01508 499718

Morris Lubricants Shropshire Tel: 01743 232200

MotoGuzzi Kent Tel: 0208 2908800

MBT Customs Devon Tel: 01392 666107

Michelin Staffordshire Tel: 01782 402000

Mortons Media Lincolnshire Tel: 01507 529 342

Motohart (UK) Tyne & Wear Tel: 0845 527 7249

MCA (Aston) W.Midlands Tel: 0121 554 6644

Microlon Wiltshire Tel: 0844 7042000

Moss Europe Middlesex Tel: 020 88672000

Motohaus Hampshire Tel: 01256 704909

McAMS Lancashire Tel: 0845 054 1000

Micron Exhausts Derbyshire Tel: 01773 876333

Motarrad Handler Austria Tel: 0043 2772568230

Moto Impex West Midlands Tel: 0121 236 4968

MCI Tours Cheshire Tel: 0161 941 7149

Midwest Marketing Worcestershire Tel: 01527 574422

Motex Systems Somerset Tel: 01934 424111

Moto Legends Tel: 01636 605105

MD Racing Products Somerset Tel: 01935 429646

Mike Pearce and Sons Devon Tel: 01404 890234

Motad W.Midlands Tel: 01922 714700

MDL Derbyshire Tel: 01773 864420

Missing Link Northamptonshire Tel: 01327 857061

Motocom Buckinghamshire Tel: 01525 270 100

MDS Battery Enfield Tel: 0800 310 2100

Mito UK Dorset Tel: 01202 667323

Moto Corsa Dorset Tel: 01202 822511

Meguiar’s UK Northants Tel: 0870 2416696

MK Powered Northants Tel: 01536 484009

Motodirect Derbyshire Tel: 01773 864420

Mer Products Hertfordshire Tel: 01992 512 698

Mobil Oil Company Surrey Tel: 01372 222000

Moto Evolution Essex Tel: 01245 361687

Merlin Books W.Sussex Tel: 01403 257626

MODE PERFORMANCE LTD

Motofax Hampshire Tel: 02380 511999

Merton College Surrey Tel: 0208 4086500

Moto GB.co.uk Lancashire Tel: 0844 412 8450

Metasystems UK Worcestershire Tel: 01905 791700

6 Silverstone Technology Park Silverstone Circuit Silverstone Northamptonshire NN12 8TN Tel: 01327 855999 Website: www.mode performance.co.uk

Metisse Motorcycles Oxfordshire Tel: 01367 870630

Moggstar Berkshire Tel: 07932 121468

Metmachex Engineering Derbyshire Tel: 01773 836241

Moore International Dorset Tel: 01202 743222

Metal Mule W.Sussex Tel: 01273 842094

Moto.GB Distribution Lancashire Tel: 0845 0941934 Motogear Northants Tel: 01536 485484

Moto Magazine London Tel: 0207 3329700 Motomecca Spares Dorset Tel: 01202 823453 Motoport UK N.Yorkshire Tel: 01423 797911 Motorecruit Ltd Web: www.motorecruit.co.uk Moto Services (Southern) Essex Tel: 07803 086298 Moto Sifam UK Shropshire Tel: 01952 580500 Moto X Rivara Kent Tel: 01634 849764 Moto-Bins Lincolnshire Tel: 01775 680881/680580 Moto-Cal Mid Lothian Tel: 0131 2585000 Moto-Master The Netherlands Tel: +31 (0)497 68 40 36 MotoNovo Wales Tel: 02920 393600

Highlight your company entry from as little as £20. Call our sales team on 01273 616040 Highlight youryour company entry from as little as £20.

CallCall our our sales team on 01273 616040 Highlight company entry from as little as £20. sales team on 01273 616040

54

September 2014

M–O Motoprotect Tyne & Wear Tel: 01207 271600

Motorcycle Direct Gloucestershire Tel: 0870 755 8250

Motorbike Search Engine Tel: 07941 851 9902

Motorcycle Equipment Essex Tel: 01621 857544

Motorcycle Accessories Direct Buckinghamshire Tel: 01494 784898 Motorex Switzerland Tel: +41 (0) 629 19 75 75

MOTORCYCLE INDUSTRY ASSOCIATION

Motorcycle Folly Buckinghamshire Tel: 08700 750950 Motorcycle Hire London Tel: 020 8752 3130 Motorcycle Rider N.Lincolnshire Tel: 01652 680060

Motorcycle Industry Exhibitions (MCIE) Warwickshire Tel: 02476 408000 Motorcycle Industry Trainers Association Warwickshire Tel: 02476 408 032

MOTORCYCLE TRADER

30 - 34 High Street Hailsham East Sussex BN27 1DW Tel: 01273 616040 Fax: 01273 514417 E: office@motorcycletrader.net W: www.motorcycletrader.net The oldest motorcycle trade publication in the world with a history at the British Library dating back to 1895. The quality option trade and industry magazine, published monthly in a new B5, user-friendly perfect-bound format.

Ultra competitive new advertising rates and the best editorial mix of manufacturer, wholesaler and dealer profiles, plus business journal, statistical information, events and show calendars, MCIA updates and a wry outlook from regular columnists. Also on-line at www.motorcycletrader.net.

Motrac Racing Cheshire Tel: 0151 357 1062

Nevis Marketing Tel: 01425 478936 Newton Equipment Essex Tel: 0208 594 7990 NGK Sparkplugs (UK) Tel: 01442 281000 Nick Stephenson Marketing Surrey Tel: 01306 711093 Nikwax Waterproofing E.Sussex Tel: 01892 786400

MPN (Motorcycle Product News) Cheshire Tel: 01244 372424

Nitro Racing Tel: 01768 483 786

MPS Mid Glamorgan Tel: 0870 7777 333

Nitron Racing Shocks Oxfordshire Tel: 01993 849449

Motorcycle Show Traders Association Surrey Tel: 0208 6696400

MTC Exhausts Lancashire Tel: 01704 893 337

NJB Shocks Essex Tel: 01206 768392

Motorcycle Sport & Leisure Tours Cambridgeshire Tel: 01353 616120

Muc-Off Dorset Tel: 01202 307790

Norman Hyde Warwickshire Tel: 01926 312 119

Motorcycle Technics Suffolk Tel: 01449 775775

Multi Car Ramps Berkshire Tel: 0118 988 2852

Norman Motorcycle Equipment (Italian) Essex Tel: 01268 710946

Motorcycle Trade Desk Essex Tel: 01375 370451

MW Leathers London Tel: 020 8471 3933

Motorcycle Seatworks W.Yorkshire Tel: 01274 604672 1 Rye Hill Office Park Birmingham Road Allesley, Coventry W.Midlands, CV5 9AB Tel: 02476 408000 Website: www.mcia.co.uk

MWM-Systems is a high-tech low cost company at the forefront of Professional web design.

Professional Company Web Sites from £350.00 Support from £25.00 per month Catalyst, Dealer Edit & Khaos Control DMS integrationScreen Savers, Videos, Print, Corporate ID, Consultancy and more...All MWM Systems sites are provided with search engine optimisation as standard.

Motorcycle Racer Cambridgeshire Tel: 01925 438 062 Motorcycle Trade Expo Devon Tel: 01237 422660

N-Duro MEC Performance Axles Mid Glamorgan Tel: 0844 357 2486

Motorcycle-UK Surrey Tel: 0845 2301584

National Motorcycle Dealer Association (Formerly The MRA) nmda@rmif.co.uk Tel: 01788 538332

Motorcycletyresuk.com Essex Tel: 01708 386931 Motosport Distribution Tel: 01935 412501

MWM SYSTEMS

National Motor Museum Beaulieu Hampshire Tel: 01590 614614 National Motorcycle Training Agency Leicestershire Tel: 01949 861966 NCI Biker Rescue N.Yorkshire Tel: 0870 9012999

Unit 11 Ensign Business Centre Westwood Business Park Westwood Way Coventry W.Midlands, CV4 8JA Tel: 0800 876 6696 E: info@mwm-systems.co.uk W: www.mwm-systems.co.uk

Norton Motors Staffordshire Tel: 01889 586557 NRP Greater Manchester Tel: 0161 832 8646

Oakley UK Hertfordshire Tel: 01462 475475 Oakmain Wales Tel: 01495 248977 Oberon Performance Hampshire Tel: 023 9248 1188 Ocean Media London Tel: 0207 7728300

Neo-Trac W.Sussex Tel: 0870 143 1987 Nev Communications Essex Tel: 01245 465241

Highlight your company entry from as little as £20. Call our sales team on 01273 616040 September 2014

55

O–P ÖHLINS RACING UK

Office: Instrumentvägen 8-10 Mail: Box 722, S-194 27 Upplands Väsby, Sweden Tel: +44 (0)203 286 3127 Mob: +44 (0)7500 045 164 E: chris.witter@ohlins.se Web: www.ohlins.com Oily Rag Clothing Gloucestershire Tel: 01242 239571 Omega Tools Cumbria Tel: 01539 739733 On Two Wheels Glamorgan Tel: 08712 009 030 One Industries Tel: 01404 549 696 Onestyle (t/a OSX) London Tel: 0207 702 2288 Onfire UK Staffordshire Tel: 44 (0)1283 537 722 Online Off Road.com Devon Tel: 01752 342407 Ontime Media Northants Tel: 01327 856161 Origin Financial Services Greater Manchester Tel: 0845 602 3676

ORO2

Overmarsh Engineering Derbyshire Tel: 01332 775139

Pendragon PLC Derbyshire Tel: 01332 292777

Pincus Displays E.Sussex Tel: 01273 570770

Owl Sound & Voice Staffordshire Tel: 01827 60577

Performance Direct Essex Tel: 0800 8119349

Pinewood Computer Solutions W.Midlands Tel: 0121 6976659

Oxford Products Oxfordshire Tel: 01993 862 300

Performance Friction (Europe) Oxfordshire Tel: 01295 21020

Piperscross Northamptonshire Tel: 01604 707 750

Performance House Surrey Tel: 01737 780880

Pirelli Metzeler Moto UK Staffordshire Tel: 0845 6094949

P&P Seating W.Midlands Tel: 0121 784 4001

Performance Motorcycle Parts Perth & Kinross Tel: 01796 482507

Pirelli Tyres Staffordshire Tel: 01283 525252

P.A. Factors Suffolk Tel: 01502 710930

Performance Parts Direct S.Yorkshire Tel: 0114 2581151

PJ Engineering Lincolnshire Tel: 01673 858150

P3 Performance Engineering Leicestershire Tel: 01455 251728

Performance Parts Northants Tel: 01327 706 139

PJ Motorcycles Engineers W.Midlands Tel: 01902 307457

PA Promotions Norfolk Tel: 01603 487061

Performance PR Greater London Tel: 0208 5413434

PJ1 Oils W.Yorkshire Tel: 01924 477252

Paf Systems Northamptonshire Tel: 01933 403555

Pete Dalton Lincolnshire Tel: 01507 343315

PJB SECURITY PRODUCTS

Pama Cheshire Tel: 0161 494 4210

Peter Henshaw Dorset Tel: 01935 389357

Panchos Offshore Accessories Guernsey Tel: 01481 240576

Peter Philpott Spares Kent Tel: 01303 264770

Parts Xpress Tel: 0845 466 1800

Petrolscooter W.Midlands Tel: 02476 455893

Paaschburg & Wunderlich Germany Tel: +49 40 248277-0 Paul N. Blezard, Surrey Tel: 020 8255 4237

Powys Tel: 01597 822 666 Email: oro@btconnect.com Web: www.oro2u.com Oset Bikes UK East Sussex Tel: 08432 892890

PDQ MOTORCYCLE DEVELOPMENTS

PGD Engineering Somerset Tel: 01373 464 252 Phil Ayliff Products Warwickshire Tel: 02476 343741

Berkshire Tel: 01753 730043 Fax: 01753 440415 Website: www.pdq1.com

Osram Berkshire Tel: 01744 812221

PFK Ling Norfolk Tel: 01379 851080

Oulton Park Cheshire Tel: 01829 760 301

Pegasus Products (Leeds) W.Yorkshire Tel: 0113 261 1586 Pegasus Speed Needs Hampshire Tel: 01489 892679

Overland Custom Derbyshire Tel: 01773 608489

Pembrey Carmarthenshire Tel: 01554 891042

Phil Griffin Agencies W.Midlands Tel: 01384 873275 Piaa UK Somerset Tel: 01934 818430 Piaggio Kent Tel: 0208 2908800 Pidcock Motorcycles Nottingham Tel: 0115 946 2233

25 Parnall Rd Fishponds Bristol Somerset, BS16 3JF Tel: 0117 965 9240 Fax: 0117 965 3263 E-Mail: info@pjbsecurity.co.uk Website: www.pjbsecurity.co.uk Design / Manufacturer of Motorcycle / Scooter Quad and Garage Door security products.

Specialist in Bolt Down and Built In anchors, Sold Secure Gold approved products include- Red Alert Double Bridge, Bullpoint, Immobiliser, Taurus Bullring, Concave & ATV Anchors, Garage Defenders including the NEW Secure A Door for Up and over & Roller shutter doors, Squire Ex-Caliber 16mm security chains, NEW 19mm Untouchable security chain & Untouchable Lock, padlocks, Disc-Locks, Shed/ Van Hasps etc. All enquiries welcome, Wholesale price list available to Trade customers, email us for price list password, thirty day terms to account holders, no minimum order value, carriage free on net orders over £400.00, Direct despatch to your customer now available, next day delivery from stock.

Highlight your company entry from as little as £20. Call our sales team on 01273 616040 Highlight youryour company entry from as little as £20.

CallCall our our sales team on 01273 616040 Highlight company entry from as little as £20. sales team on 01273 616040

56

September 2014

P–Q PROBIKE

Poeton Aptec Gloucestershire Tel: 01452 300800 Polar Power Batteries W.Yorkshire Tel: 01274 355630 Polaris Britain (Victory M/C’s) Warwickshire Tel: 01675 437240 Pole Position Racing London Tel: 0207 4077050 Polygon Engineering (P.E.S.T.) Gloucestershire Tel: 01452 380883 PM Tuning Lancashire Tel: 01524 850800 Poole Clayton Automotive Hampshire Tel: 0126 4334277 Portfolio UK Cheshire Tel: 01625 856000 Powerbronze W.Sussex Tel: 01903 783222 Predator Exhausts Hertfordshire Tel: 01707 334050 Pressplan Travel Hertfordshire Tel: 0845 6441381

Promark PR & Marketing Surrey Tel: 01293 823890/1

Principal Insurance Manchester Tel: 0808 178 7921 Pro Tech Suspension Services Lancashire Tel: 01257 254760

Pro X Racing Parts Tel: 0845 450 1448 Pro-Bolt Gloucestershire Tel: 0800 0185500 Pro-Mar Distribution West Sussex Tel: 01403 240473

The UK’s largest supplier of dedicated motorcycle workshop equipment. Range includes hydraulic, pneumatic and electric motorcycle lifts, motorised computer wheel balancers, auto tyre changers, MoT equipment, Fuchs dynamometers, gas analysers, computer diagnostic analysers, ignition testers, battery reclaimers, ultrasonic cleaners, carburettor stands, cooling fans, exhaust extraction systems, waste oil collection, waste oil heaters, compressors, air tools, airline equipment and installations, advice/ design work undertaken, vast range of hand tools. Exclusive and named products: AccuMate, BatteryMate battery reclaimers, Bike-Lift, CarbClik, ECON, Facom, Fuchs Dynamometers, IgnitionMate, OptiMate, ProBike, Profi, Souriau, Shadowfax, SynchroMate, Tecalemit, VacuumMate, Microgas, ProTech, Texa Axone.

Pro-Clean Distribution Dorset Tel: 01305 759 966

Pretech Berkshire Tel: 01189 573123

Pro Twins Surrey Tel: 01342 892888

Unit 4 Sterling Business Park Salthouse Rd Brackmills Northants, NN4 7EX Tel: 01604 660555 Fax: 01604 660444 E-Mail: sales@probike.co.uk Web: www.probike.co.uk

Proteus Berkshire Tel: 0118 9737409 Proto UK Tyne And Wear Tel: 0191 2720777 Protyre Hampshire Tel: 01962 774437 PS International Surrey Tel: 01276 65554 Pump-X (UK) Gloucestersire Tel: 01242 579362 Puncturesafe UK Devon Tel: 0870 241 3730

Prospeed UK Lancashire Tel: 01704 895600 Protec Q Somerset Tel: 0870 0110112 Protech Automotive UK Berkshire Tel: 0118 9312755

PUTOLINE DISTRIBUTION

Blue Diamond House, Stirling Way, Market Deeping, Peterborough, PE6 8AS Tel: 01778 349 333 Fax: 01778 348 080 E: sales@putoline.co.uk W: www.putoline.com www.facebook.com/PutolineUK www.twitter.com/PutolineUK Putoline Oil is 100% dedicated to producing top quality products, purely for the motorcycle industry.

The strong manufacturer/consumer relationship they have enables Putoline to produce only the finest of products for all motorcycle applications. Putoline’s exceptional product range is enhanced by their customer service, which is second to none. Putoline Distribution takes pride in providing dealerships throughout their UK network with a highly professional and friendly service.

PVA Technical File Services Northants info@pva-pipe.org.uk PWS Leicester Leicestershire Tel: 0116 261 9198 Pyramid Plastics Lincolnshire Tel: 01427 612536

Q8 Oils W.Yorkshire Tel: 0113 2350555 QB Display Cubes Norfolk Tel: 01953 889499 QB Motorcycles W.Midlands Tel: 01384 637168

QUAD MAGAZINE

30 - 34 High Street Hailsham East Sussex BN27 1DW Tel: 01273 616040 E: editor@quad-online.co.uk Web: www.quad-online.co.uk The UK’s only quad and ATVdedicated website catering for all facets of the industry.

Highly valued by web visitors and advertisers alike, Quad Online includes latest news, calendar of events, club listing, features, machine tests, race reports, reviews and information.

For competitive advertising rates, call Rod Sopp on 01273 616040.

Quad Master Shropshire Tel: 01743 792355 Quadmaxx Wales Tel: 01792 860362 Quadlock UK Somerset Tel: 01963 34932 Quantya Gloucestershire 01531 890 955

QUADZILLA

Lodge Farm High Toynton Horncastle Lincs LN9 6NR Tel: 01507 522900 / 523900 E-mail: sales@quadzillaquads.com Web: www.quadzillaquads.com Synonymous with distributing market-leading products at prices that make them accessible to a wide range of customers, Quadzilla offers the UK’s largest range of on and off-road quads and buggies with machines from 50cc through to 800cc, and has done so for over a decade.

The importer stocks a huge selection of spare parts and QZ branded accessories and provides a full 12-months’ parts and labour warranty on all products.

As a brand, Quadzilla advertises more than any other supplier in the sector, and in many divers types of media.

Highlight your company entry from as little as £20. Call our sales team on 01273 616040 September 2014

57

R If you have a customer, Quadzilla has a product to suit.

Quill Tradezone Cheshire Tel: 01942 721744

Rawland London Tel: 0208 926 8011 Ray Archer Tyne & Wear Tel: 0191 2701393 Reactive Suspension Yorkshire Tel: 01347 811 529

R&G Hampshire Tel: 01420 89007

Readspeed Scooters Ltd, Worcester Tel: 01299 828037

R&S Performance Centre Nottinghamshire Tel: 01909 482670 Racebikebitz Hertfordshire Tel: 01763 249807

Rebel Dogg MCT School Oxfordshire Tel: 01295 270785 Redwing Shoe Co Essex Tel: 01702 712990

Race By Design Surrey Tel: 01342 833999

Reevu Tyne & Wear Tel: 0191 418 7755

Race Fit Derbyshire Tel: 01629 735 071

Reflex Racing Essex Tel: 01268 548108

Race FX Tel: 0845 450 1448

Reg Mills Wire Wheels Dorset Tel: 01258 857700

Race Plain Wiltshire Tel: 01722 743989

Regina International UK Lancashire Tel: 01254 661116

Race Products Lincolnshire Tel: 01673 842704

Reivers Wholesale Cumbria Tel: 01697 343240

Race Spec Gloucestershire Tel: 01684 299699

Renntec Dorset Tel: 01202 826722

Racer UK Hampshire Tel: 07802 831781 Racing Lines (GB) Derbyshire Tel: 01332 331716 Rage Motorsport Bedfordshire Tel: 01582 477477 Ramair Filters UK Wiltshire Tel: 01980 623 401 Rampdale Hertfordshire Tel: 0844 8156125 Rapid Moto Distribution Somerset Tel: 01935 863988 Rauf U London Tel: 0208 5567403

REDCAT MARKETING

M A R K E T I N G

L I M I T E D

30 - 34 High Street Hailsham East Sussex, BN27 1DW Tel: 01273 616040 Fax: 01273 514417 E-Mail: office@redcat.co.uk W: www.motorcycletrader.net Redcat Marketing Limited is a full marketing and PR service agency offering advertising, PR, design/ print, website, press relations and copy writing services.

Redcat is the publisher of Motorcycle Trader, a businessto-business motorcycle trade-dedicated free-of-charge publication published 10 times a year. Trader offers a diverse range of informative, interesting and factual industry and business editorial articles as well as the Motorcycle Trader Directory. The hard-copy magazine is reproduced in a digital page-turning edition on-line at www.motorcycletrader. net and is supported by Trader Daily News; an electronic newsletter containing pertinent industry and business news snippets and distributed to just over 7,000 recipients.Redcat also supports the Quad and ATV industry with a topical news and feature-led website; www.quad-online.co.uk

Rhino Dyno Surrey Tel: 020 8665 0488 Rhino Goo Wales Tel: 07951 5603290 Rhino Protect London Tel: 0870 803 0187 RHT Marketing W.Yorkshire Tel: 01924 477252 Ride Out for Spinal Research Surrey Tel: 01483 898786 Rider Support Services London Tel: 020 8246 4900 Riders For Health Northamptonshire Tel: 01327 300047 Rip n Roll Systems Surrey Tel: 01483 425506 RK Sports Tyne & Wear Tel: 0191 2612241 RNT Fastners Derbyshire Tel: 01332 738646 Roadsure Insurance Northamptonshire Tel: 0808 1601045 Riders Offshore Guernsey Tel: 01481 258520

Renold Chain Staffordshire Tel: 01283 512940

Remit Training Nottingham Tel: 01623410033 Retails Motor Industry Training (Technical Training) REMIT Tel: 0115 975 9550

Renthal Cheshire Tel: 0161 406 6399

Rev and Go Nottinghamshire Tel: 07808 770368

Rieju UK Lincolnshire Tel: 01522 589121

Respro (UK) London Tel: 020 7721 7300

Rev Gomm W.Midlands Tel: 0121 3604279

Rizoma Italy Tel: 0039 0331 242020

Retail Motor Industry Federation London Tel: 0207 580 9122

REV’IT Sport International The Netherlands Tel: +31-412 696740

Road Racing Ireland N.Ireland Tel: 02891 828 211

Revs Suspension W.Midlands Tel: 0121 501 3321

Rob Hunter & Co Somerset Tel: 01749 880615

RH Claydon Suffolk Tel: 01284 700748

Robinson Foundry Kent Tel: 01227 454366

Rhencullen Leicestershire Tel: 01455 890345

Rockingham Northamptonshire Tel: 01536 500500

Riders (Yeovil) Ltd Somerset Tel: 01935 421681

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58

September 2014

R–S ROCK OIL CO

Cheshire Tel: 01925 636191 Email: mail@rockoil.co.uk Web: www.rockoil.com Rolls Racing Designs Cornwall Tel: 01566 774395

unlimited advice. Demonstration and training facilities. Balco, JohnBean, Motomoclós, Durnbury, Protec, Texa Axone, Accu-Track, Sealey, Samoa.

RST Motorcycle Clothing Derbyshire Tel: 01773 864420 Rush Racing Devon Tel: 01404 549696

ROOF HELMETS

Roy Collins Motorcycle Security Co.Durham Tel: 0191 378 2142 Roy Thersby Wire Wheel Services Cleveland Tel: 01642 612784 RS Motorbike Paint S.Yorkshire Tel: 01226 241126

RS WORKSHOP EQUIPMENT

SamcoSport Mid Glamorgan Tel: 01443 23846 Sammy Miller Museum Hampshire Tel: 01425 616644 Santander Consumer Finance (UK) plc Surrey Tel: 0871 200 4250 Schuurman (UK) Peterborough Tel: 01778 561 061 Schwalbe UK Shropshire Tel: 01952 602 680

Unit 28 Barnwell Manor Industrial Estate Barnwell Peterborough Cambs PE8 5PL Tel: 01832 741007 Fax: 01832 741008 E-Mail:sales@rsworkshop equipment.co.uk Website: www.rsworkshop equipment.co.uk The Trades leading supplier of premium workshop equipment. Our comprehensive rage of dedicated Motorcycle workshop equipment includes electro hydraulic and hydraulic motorcycle lifts, scissor jacks, Atv lifts, Mot equipment, brake testers, headlight testers, laser alignment, static and dynamic wheel balancers, automatic tyre changers, exhaust extraction systems, gas analysers, diagnostic fault code readers, paddock stands, compressors, static benches, parts washers, airline ring mains, oil lube systems, waste oil drainers, pillar drills, presses, off set carb adjusters, chain breakers, vacuum gauges, hand tools, spare parts, service, service contracts, installations, finance, Mot drawings, site inspections, building work and

Slick Fairings Norfolk Tel: 08000 434099

Screenflow Manufacturing Dorset Tel: 01202 528153

Slick Marketing Oxfordshire Tel: 01235 530689

Sealey Group Suffolk Tel: 01284 757 500

Slipstream Tuning Kent Tel: 01732 743248

Seaton Tuning Tel: 01206 866 400

Slow Gold West Glamorgan Tel: 01656 746984

Shell UK Oil Products Greater Manchester Tel: 0800 7318888 S.O.S Motorcycle Recovery Lincolnshire Tel: 08442 484 858

Lincolnshire Tel: 01778 349999

Scottoiler Glasgow Tel: 0141 955 1100

Scooter Giant London 0845 269 9049 Scooteria Dorset Tel: 07764 474952 Scooters-R-Us Kent Tel: 01892 730407 Scorpion Automotive Lancashire Tel: 01257 249 928 Scorpion Exhausts Derbyshire Tel: 01773 744123 Scotfactors Angus Tel: 01382 461441 Scott Leathers Co Durham Tel: 01833 638913/08833 Scottish Motorcycle Show Mid Lothian Tel: 01926 835782

Shephards Kent Tel: 020 8460 9999 Shift Europe Tyne & Wear Tel: 0191 4876300 Shippey PR Devon Tel: 01548 821778 Shmuc Tel: 0754 556 1521 Shop Offshore Guernsey Tel: 01481 266415 Showtrax International Bedfordshire Tel: 01234 709966 Sidecar Moto Cross Association Berkshire Tel: 0118 961 7458 Sifam Leicestershire Tel: 07754 144797 Sigma Performance Kent Tel: 07881 820748 Silkolene Lubricants Staffordshire Tel: 01782 203 700 Silverstone Northamptonshire Tel: 0844 372 8200 Sinnis International (UK) E.Sussex Tel: 01273 506 306 Skidmarx UK Dorset Tel: 01305 780808 SLD UK Lincolnshire Tel: 01522 691244

Smalley Cross Scooter Centre Derbyshire Tel: 01332 881882 Smartwater Europe Shropshire Tel: 0870 242 8899 SMC GB Devon Tel: 01626 335764 Smiler Racing and Fabrications Norfolk Tel: 01493 369834 Smiths Services Yorkshire Tel: 01977 668256 Snetterton Norfolk Tel: 01953 887 303 Snobs Ultimate Customs London Tel: 0208 5668881 SolarTrack PLC Essex Tel: 01245 249382 Sold Secure Northants Tel: 01327 264687 Solent (UK) Hampshire Tel: 02392 505322 Sonic Communications W.Midlands Tel: 0121 7814400 Sorrymate.com Cheshire Tel: 0845 676 9077 SOS M/C Recovery Tel: 08442 484858 Sound Distribution Lancashire Tel: 01942 604616 SP Engineering Somerset Tel: 01373 474 740

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59

S–T Spares GB London Tel: 020 8540 7155

Storm Waterproofing (UK) Derbyshire Tel: 01773 521 309

Swen (Europa) S.Yorkshire Tel: 0114 245 0377

The Institute of the Motor Industry Hertfordshire Tel: 01992 511521

Spares Unlimited N.Humberside Tel: 01482 320385

Stradway Vending Worcestershire Tel: 01299 250007

Swinton Manchester Tel: 0800 0687988

The M Partnership Worcestershire Tel: 01584 881651

SPARX racing London Tel/Fax; 020 8553 4440

Stuff 4 Bikes S.Yorkshire Tel: 01302 881919

Spec Racing France Tel: 0033 546 979999

STX Bike Gear Kent Tel: 01795 424428

T-Trac UK W.Sussex Tel: 01902 746972

The Mulberry Group Oxfordshire Tel: 01869 277077

Specialised Exhausts Systems Surrey Tel: 020 8648 7486

Sub Zero Technology Leicestershire Tel: 0116 2402634

TA Engineering Supplies Lincolnshire Tel: 01724 763773

The Performance Company Northamptonshire Tel: 08450 603020

Specials Scotland Strathclyde Tel: 0141 954 4225

Sue Me Tel: 01707 852 244

Talon Engineering Somerset Tel: 01935 471508

The Tool Connection Warwickshire Tel: 01926 818196

Tay Trading International Shropshire Tel: 01952 580500

Thermoflash UK Warwickshire Tel: 01295 771088

Suitrak Bedfordshire Tel: 0783 443 9005

Tecalemit Garage Equipment Devon Tel: 01752 219111

Thoroughbred Covers W.Yorkshire Tel: 01132 795079

Sumi Trading The Netherlands Tel: 0031 71 5120866

Techno-Weld Oxfordshire Tel: 01993 851028

Suomy UK Herefordshire Tel: 01531 631272

Technology In Motion London Tel: 020 89449919

Supamotos UK Cambridgeshire Tel: 01733 579130

Tecstar Cambridgeshire Tel: 01480 399499

Superbike Magazine Surrey Tel: 0207 608 6511

Terry Shepherd Tuning Lancashire Tel: 01695 574454

Superbike Rental Essex Tel: 01277 366602

TEXA UK

Specialty Sports Europe W.Midlands Tel: 02476 705444 Speedaway W.Midlands Tel: 0121 559 1270 Speedycom Performance Derbyshire Tel: 01298 816 633 Spidi UK Northants Tel: 01536 526460 Spitfire Products Cheshire Tel: 01565 632991 Sport & Leisure 2 Lincolnshire Tel: 01522 868204 SPR Race Products Nottinghamshire Tel: 01159 216958 Sprint Manufacturing Wiltshire Tel: 01985 850821 Stan Stephens Two Stroke Centre Kent Tel: 01732 760337 Staniforth Motorcycle S.Yorkshire Tel: 0114 246 2027

Suffolk Wheel Building Suffolk Tel: 01473 745380

Superchips Buckinghamshire Tel: 01280 816781 Supermoto International Magazine Cambridgeshire Tel: 01945 772082 Supersprox Powys Tel: 01531 631266 Supertracker Hampshire Tel: 023 8044 3325

Starco GB Staffordshire Tel: 01889 571000

The Monogram Group Oxfordshire Tel: 01295 768903

Three Bond Buckinghamshire Tel: 01908 285000 Three Cross Motorcycles Dorset Tel: 01202 810 100 Titanium International W.Midlands Tel: 0121 789 5764 TJ Wassell Staffordshire Tel: 01543 428614 Tomahawk Tyres W.Midlands Tel: 0121 777 4520

Lancashire Tel: 01282 606787

Top Shot Jackets Cheshire Tel: 01260 270763

Trail Tech Products Galashiels Tel: 01896 753111

Torco Racing Oils E.Yorkshire Tel: 01377 236170

Thatcham Berkshire Tel: 01635 868855

Torque Bike – Motorcycle Trade Insurance Norwich Tel: 0845 467 8737

Thaw Leicestershire Tel: 0116 257 0088

Stomp UK Tel: 0845 257 1056

Surf & Turf Cheshire Tel: 01925 819608

The Bike Insurer Tel: 0870 2258207

Storm Buggies E.Sussex Tel: 01825 841253

Suzuki GB Buckinghamshire Tel: 01908 336600

The Funding Corporation Cheshire Tel: 01244 625600

Total UK W.Yorkshire Tel: 01977 636200 TR Distribution Leicestershire Tel: 0116 2750719 Tracker Network (UK) Middlesex Tel: 01895 234567

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September 2014

T–V Trade Bikes Hampshire Tel: 023 92 639372

True Track Software Staffordshire Tel: 01782 338743

Tradeck Cheshire Tel: 0870 7580250

Wrexham Tel: 01978 667800

UKEco Scooters Wirral Tel: 0800 141 2568

Traderbike Tyne & Wear Tel: 01207 271600

TTS Performance Parts Northamptonshire Tel: 01327 858212

Ultimate Parts Nottingham Tel: 0115 9216668

TradeZone(Quill Exhausts) Cheshire 01942 721 744

Tucano Urbano London Tel: 0208 876 6805

Utag Hampshire Tel: 08452 637313

Trail Riders Fellowship (TRF) Shropshire Tel: 01782 833222

Tuffmap Isle of Man Tel: 0870 7477176

Tran Am Hampshire Tel: 01425 620580

Turn A Bikesystem Middlesex Tel: 020 8866 0126

V2 Mal Northamptonshire Tel: 08700 677617

Transatlantic Trading Co London Tel: 0870 2005511

Twinshock MX Association Cumbria Tel: 01229 463805

V60 Racing Surrey Tel: 01932 353 020

Trellesport Cornwall Tel: 01288 350588

Two Brothers Racing W.Yorkshire Tel: 0113 2383708

Vac-Bag Products Northamptonshire Tel: 01832 733115

VE is also a leading wholesaler/ importer for many top brands including: Dellorto, Polini, TNT, Athena, Top Performance, Vicma, Pinasco, Franspeed, Artek, Schwalbe, and Buzzetti.

VE offers the following services to their extensive dealer network: Carriage FREE on all invoices over £50 nett, fast Drop Shipping service, over 100.000 parts fitment list, VE price match to ensure best pricing, trade orders packed until 6pm, and importantly low trade prices.

The VE exclusive ‘trade only” website at www.ve-trade.com offers 24/7/365 access, with instant stock check, online chat to assist dealers, technical support, place orders online, view VE newsletters, trade & retail prices to help with quotes.

VE also provide “FREE” their complete parts database with images for your company’s website online store.

All in all, VE offer a package to give you confidence that you are getting the best in service, and importantly, the top scooter brands.

Contact VE (UK): Tel: 0115 946 2991, Fax: 0115 946 9292, Web: www.ve-trade.com Email: sales@ve-trade.com

Trev’s Custom Services W.Midlands Tel: 024 76 448811

Two Extreme Worchester Tel: 0845 609 4311

Varta Automotive Batteries Buckinghamshire Tel: 01753 480610

Vectrix Hampshire Tel: 01962 777600

Tri-Peek International Essex Tel: 01799 524098

Two Wheel Centre Nottinghamshire Tel: 01623 627 600

VE (UK)

Venhill Engineering Surrey Tel: 01306 885111

Tri-Sphere Staffordshire Tel: 01785 282864 Trials & Motocross News Lancashire Tel: 01524 834030

Two Wheelers International Denbighshire Tel: 01978 869513

Trikebitz.com Somerset Tel: 01460 30170

TWS GB Herefordshire Tel: 01531 631266

Tri-Motive Brand Distribution Glamorgan Tel: 01792 652 011

Tyre Link (UK) Staffordshire Tel: 01827 62174

Triple A Racing Greater Manchester Tel: 0844 826 0528

Tyreart Products Kent Tel: 01474 872924

Tri-Sphere megaMAX Stafford Tel: 01785 282864

Tyresonline.net W.Midlands Tel: 0845 2601600

Trade Direct S.Yorkshire Tel: 01142 570111

UBL Distribution London Tel: 020 8655 2225

Triumph Motorcycles Leicestershire Tel: 01455 251700 Trophy UK Conwy Tel: 01745 823333

Two Zero Products Tel: 01763 275 842

Unit 3C Sheet Stores Estate Off Fields Farm Road Long Eaton Nottingham NG10 4AU Tel: 0115 946 2991 Fax: 0115 946 9292 E-Mail: sales@ve-trade.com Website: www.ve-trade.com VE (UK) celebrate 25 years of wholesaling both Scooter performance parts, standard replacement parts, and scooter accessories. VE not only supply parts for Scooters, but also for Ape” 3 wheelers, Moto 50/125 (lightweight m/cycles), and Quad/ ATV machines.

VE are the exclusive importers for Malossi performance products, Giannelli scooter exhausts, Mazzucchelli crankshafts, NZI helmets, Corazzo scooter clothing, NewFren friction equipment, LeoVince scooter exhausts, Faco scooter accessories, Ventico drive belts, Dunlop scooter tyres, Scorpion scooter exhaust systems..

Verteci.com Square Tomato Herts Tel: 0845 2020088 Veta UK West Yorkshire Tel: 01535 655970 Victory Motorcycles Warwickshire Tel: 01675 437240 Villiers Services West Midlands Tel: 01384 265797 Vintage Motorcycle Club Staffs Tel: 01283 540557 Visorvision Ltd Befordshire Tel: 07917 518993 Vemar UK Direct Cumbria Tel: 07785 247 021 Visordown London Tel: 0207 8438806

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61

W–Z Vmaxbitz Solihull Tel: 0121 745 955

Wheeldon Off-Road Centre S.Devon Tel: 01548 821 784

VMD Vision Marketing & Distribution Clwyd Tel: 01492 541004

Wholesale Motorcycle Coventry Tel: 02476 333319

Vortex Hants Tel: 023 9250 3423

Wilby Halifax Tel: 01422 358 525

VSJ Cumbria Tel: 017684 83786

Wilstow Suffolk Tel: 01284 852001 Wiz Racing Products Somerset Tel: 01278 662146

Walker Exhaust Silencers (W.E.S) Powys Tel: 01874 623030

WK BIKES

Walmsleys Commercial Insurance Brokers Wigan Tel: 0845 224 7952 Warn West Midlands Tel: 01384 895700 Wassell Lincoln Tel: 01522 888444/8 Watsonian Squire Glos Tel: 01386 700907 WD-40 Company Milton Keynes Tel: 01908 555400 Weaving Machinery Worcs Tel: 01386 49155 Weise Clothing Co Bristol Tel: 0117 971 9200 Weldtite Products North Lincs Tel: 01652 660000 Welwyn Tool Group Herts Tel: 01707 331111 Westcountry Windlings Essex Tel: 01279 731172

Lodge Farm High Toynton Horncastle Lincs LN9 6NR Tel: 01507 522900/523900 E-mail: henry@wkbikes.com Web: www.wkbikes.com A comparatively new name in the UK, launching last year with a range of quality scooters and motorcycles sourced from the Far East. Its sister company, Quadzilla, has been a leading light in the quad market for more than ten years, easily topping the road legal quad market and, more recently, moving successfully into the utility and work quad markets.

On the scooter front, the range now boasts three 50cc, three 125cc and a 249cc maxi model, with trade prices starting from £749.17 plus VAT. These have recently been joined by the SM50, a 50cc supermoto styled two-stroke with a manual six-speed gearbox, and a trio of 125s; the WK Spirit, Trail and Sport.

Healthy dealer margins are available in the region of 30 per cent. Machines and parts are available on next-day delivery and all machines carry an unlimited mileage, 12-month parts and labour warranty.

WMD

World’s End Motorcycles Distribution Unit 7 Grange Rd Ind Est Albion St , Southwick West Sussex Tel: 01273 595746 E: sales@wmd-online.com W: www.wmd-online.com Quality replacement parts for the motorcycle trade. WMD stocks an extensive selection of parts and accessories and, in many cases one part will fit a multitude of different marques.

WMD was recently appointed as the official UK distributor for Devil Exhausts. The premium quality French high-performance exhaust manufacturer has been dominant in its home market for many years and is now aiming to repeat that success in the UK through the Sussex-based operator.

The Devil range covers all types of silencers and complete systems for road, race and off-road machines with a choice of materials and finishes. A high-profile retail motorcycle press advertisement and PR campaign is planned for the brand, designed to drive showroom traffic to Devil stockists.

Yamaha Motor UK Surrey Tel: 01932 358000 Yuasa Battery Sales (UK) Wiltshire Tel: 08708 500257

ZingBikes Tel: 0845 555 1234 Zion Motorsport Supplies Tel: 01530 274 675 Zip Wear Berkshire Tel: 0118 9324201 Zircotec Oxfordshire Tel: 01235 434320

Wolf Racing Exhausts Leighton Buzzard Tel: 0870 7410667 World Of QB Carbon Notts Tel: 01949 845172 WP Motorsport Tel: 02380 884088 WP Suspension Suffolk Tel: 01284 752102 Wulfsport International Cumbria Tel: 01900 873456 Wurth UK Kent Tel: 0208 319 6000

West Performance Isle of Man Tel: 0871 6661360 WestCo Batteries Northants Tel: 01536 484 009 What Bike?

Peterborough Tel: 01733 468000

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September 2014

The essential guide to the motorcycle trade and industry

New Vehicle Registration Statistics in the UK for 01 AUGUST 2014 – 31 AUGUST 2014 Published on www.motorcycletrader.net September 2014 Registrations by Style 2014 vs 2013

Highest registering model this month within each style Pulse BT 49 QT-9D SCOUT Generic TRIGGER SM 50 Yamasaki YM 50-D Yamaha WR 125 X Harley-Davidson Sportster N 883 Honda CBF 125 M Honda PCX 125 Kawasaki Z1000 SX Yamaha YZF R125 BMW R 1200 RT Honda CRF 250 L

59 9 9 76 45 145 136 57 171 10 21

MOPEDS SCOOTER OTHER TOTAL MOPEDS

Apr 2014 884 58 942

Apr 2013 861 64 925

% Change 2.7% -9.4% 1.8%

2014 YTD 6,303 583 6,886

2013 YTD 6,508 513 7,021

% Change -3.1% 13.6% -1.9%

MOTORCYCLES ADVENTURE SPORT CUSTOM NAKED SCOOTER SPORT/TOUR SUPERSPORT TOURING TRAIL/ENDURO UNSPECIFIED TOTAL M.CYCLES

Apr 2014 719 610 1,619 1,669 230 778 91 299 23 6,038

Apr 2013 708 547 1,312 1,545 201 807 165 300 35 5,620

% Change 1.6% 11.5% 23.4% 8.0% 14.4% -3.6% -44.8% -0.3% -34.3% 7.4%

2014 YTD 9,623 5,917 16,697 14,379 2,995 8,799 2,205 3,250 109 63,974

2013 YTD 9,219 5,291 12,264 13,231 2,955 8,648 1,960 3,120 163 56,851

% Change 4.4% 11.8% 36.1% 8.7% 1.4% 1.7% 12.5% 4.2% -33.1% 12.5%

SUMMARY Total scooters Total mopeds and motorcycles TOTAL REGS

Apr 2014 2,553 4,427

Apr 2013 2,406 4,139

% Change 6.1% 7.0%

2014 YTD 20,682 50,178

2013 YTD 19,739 44,133

% Change 4.8% 13.7%

6,980

6,545

6.6%

70,860

63,872

10.9%

Highest registering model this month Pulse BT 49 QT-9D SCOUT Yamaha YZF R125 Piaggio VESPA GTS 300 Super Honda NC 750 X BMW R 1200 GS Adventure

79 171 46 57 74

New Motorcycle registration statistics supplied by The Motor Cycle Industry Association. For more detailed information about the motorcycle market please contact: Motorcycle Industry Association 1 Rye Hill Office Park Birmingham Road Allesley, Coventry, CV5 9AB T: 02476 408000 W: www.mcia.co.uk E: motorcycling@mcia.co.uk

Registrations by Engine Band 2014 vs 2013 ENGINE BAND 0–50cc 51–125cc 126–650cc 651–1000cc Over 1000cc TOTAL REGS

Apr 2014 946 3,204 847 1,081 902 6,980

Major manufacturers by brand this month Honda Yamaha Triumph Piaggio Kawasaki Lexmoto Harley-Davidson BMW Suzuki KTM

1,134 973 401 376 325 287 259 248 241 239

Apr 2013 927 2,899 869 932 918 6,545

% Change 2.0% 10.5% -2.5% 16.0% -1.7% 6.6%

2014 YTD 6,924 25,445 9,769 14,727 13,995 70,860

2013 YTD 7,052 22,765 9,568 12,348 12,139 63,872

% Change -1.8% 11.8% 2.1% 19.3% 15.3% 10.9%

UK powered two wheeler market background information No. Of Motorcycles In Use (2009) 1.3 million (2010 /11/12) 1.2 million Motorcycles Rider Test Passes (2009/10) 32 thousand (2010/11) 35 thousand (2011/12) 40 thousand (2012/13) 45 thousand Total Distance (Km) Travelled By Motorcycle (2008) 5.0 billion km (3.1 billion miles) (2009) 5.1 billion km (3.2 billion miles) (2010/11) 4.7 billion km (2.9 billion miles) (2012) 4.6 billion km (2.8 billion miles)

Motorcycle Trader, Newhaven, BN9 0EF Tel: 01273 616040. E-mail: news@motorcycletrader.net