Gulf Business - May 2022

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BRAND VIEW

Rebalance, restore and rejuvenate Using a 360-degree approach to health and the healing process, The Kusnacht Practice is reimagining mental, physical and social wellbeing

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Eduardo Greghi

he Covid-19 pandemic has put a lot of things in perspective for us, including the significant value of wellbeing. Wellbeing in the true sense of the word is not just the absence of illness, but an integrated blend of an individual’s physical, mental, emotional and social health. This is the key philosophy that underpins The Kusnacht Practice, one of the world’s leading and most soughtafter luxury treatment centres. Located in Switzerland, on the bank of Lake Zurich and more recently, in Geneva, The Kusnacht Practice

focuses on holistic methods and customised treatment programmes to restore the delicate balance between the body, mind and soul. Eduardo Greghi, CEO and Chairman, The Kusnacht Practice, says: “The concept behind The Kusnacht Practice was initially inspired by psychiatrist and psychoanalyst Dr. Carl Gustav Jung, who lived and worked in Kusnacht over 100 years ago and was instrumental in furthering the field of psychiatry. “The Kusnacht Practice was founded in 2007, and since then, our goal has been to treat the entire spectrum of mental health issues, through a holistic approach. We create “a home away from home” for our clients and are passionate about helping them make sustainable life changes.”

A focus on comfort The centre has a selection of fullyserviced, private villas and penthouses, complemented by scenic views and luxurious interiors, to ensure clients can

heal in a comfortable setting without any interruptions. In 2021, The Kusnacht Practice launched its second centre in Geneva, to address the needs of its growing list of clients from across the world, including the Middle East. Greghi adds, “The Kusnacht Practice has extensive experience in treating clients from the Middle East, and we’ve seen a steady increase year-on-year from clients from the region who’ve heard of our innovative approach to healing and exclusive treatment programmes. Our team speaks 12 languages, including Arabic, and is very understanding of different cultures, which makes our international clients feel at ease and cared for.”

A personalised setting To ensure the utmost discretion, only a limited number of clients are welcomed to The Kusnacht Practice at a time, with each one treated in the privacy of their own residence. A specially formed team of renowned medical experts are put