Emirates Woman - September 2023

EDITOR-IN-CHIEF

Obaid Humaid Al Tayer

MANAGING PARTNER AND GROUP EDITOR

Ian Fairservice

EDITOR/ASSOCIATE PUBLISHER Amy Sessions amy.sessions@motivate.ae

SENIOR ART DIRECTOR Olga Petroff

DIGITAL EDITOR Ruman Baig

FASHION EDITOR Camille Macawili

DIGITAL STYLE EDITOR Sarah Joseph

JUNIOR DESIGNER Charissa Canlas

EDITORIAL ASSISTANT Londresa Flores

GENERAL MANAGER PRODUCTION Sunil Kumar

PRODUCTION MANAGER Binu Purandaran

PRODUCTION SUPERVISOR Venita Pinto

CHIEF COMMERCIAL OFFICER Anthony Milne

GROUP SALES MANAGER

Chaitali Khimji chaitali.khimji@motivate.ae

SENIOR SALES MANAGER

Lara Djuricanin lara.djuricanin@motivate.ae

GROUP MARKETING MANAGER Joelle Albeaino

WEB DEVELOPER Firoz Kaladi

Joëlle

CONTRIBUTORS

Editor’s Letter

trailblazer

/ˈtreɪlˌbleɪzə/ noun

1. a person who is the first to do something

2. an innovator

Welcome to The Trailblazers Issue.

In this issue, we look at those who are challenging the norm, operating in new ways within their fields and leading the charge in new developments.

For the cover we are proud to have Amira Sajwani, Managing Director, Sales and Development, DAMAC Properties who discusses her dynamic approach to working with family, learning from the best and building in business in The Dream Team on page 16.

Soft Power on page 40, and the abaya brands you need to know in New Frontiers on page 46.

GO YOUR OWN WAY.

Beauty and lifestyle wise, we share an exclusive interview with Lucy Goff, the trailblazing mastermind behind science-led skincare brand LYMA in The Future of Skin on page 56 and Claire Miller, Founder of The Skincare EditMiddle East, discusses what it takes to be a trailblazer within the beauty space in An Expert Approach on page 54.

We speak to creatives who have carved out their own identity within the luxury industry from Barbara Borghini, Founder of footwear brand Giaborghini in The Power of Soles on page 38 to Duha AlRamadhan, Founder of Aubade, who discusses the art of building, a successful brand in

We also speak to Her Highness Sheikha Jawaher bint Abdullah Al Qasimi, Director of SIFF & FANN on nurturing the next generation of thinkers in Crafting The Future on page 84.

This issue is food for thought on taking a risk, doing something different and going your own way.

Amy Sessions EDITOR / ASSOCIATE PUBLISHER

THE HERO BUYS

Contorta cropped ruched wool-gabardine blazer Dhs4,737 Christopher Esber

Silvye cotton-poplin mini shirt dress Dhs2,500 The Attico

Lip Treatment Balm Dhs102 Juana Skin

Contorta ruched woolgabardine wide-leg pants Dhs3,942 Christopher Esber

Round-frame gold-tone sunglasses Dhs1,839 Jean Paul Gaultier

Parlay with the deep blue sea

The Future of Skin – An exclusive interview with Lucy Goff, Founder of LYMA p.56

FASHION

The Edit –Directional pieces for the office p.34

A New Form p.36

The Power of Soles –An exclusive interview with Barbara Borghini, Founder of GIABORGHINI p.38

Mindful Moves p.44

New Frontiers –A new wave of regional brands p.46

BEAUTY

Hot New Buys p.50

The Beauty Rebel – An exclusive interview with Jess Hunt, Founder of REFY p.52

An Expert Approach –Claire Miller, Founder

of The Skincare Edit - Middle East, discusses what it takes to be a trailblazer p.54

Skin’s Next Big Thing – Amanda Powell, Cellreturn Middle East Founder, dives deep into a revolutionary beauty device p.60

Generational Beauty – Founder of Olivanna, Janine Summers p.62

Soft Power – Duha AlRamadhan, Founder of Aubade, discusses the art of building a successful brand p.40

The Runway Report FW23 p.20

CONTENTS

SEPTEMBER 2023

The Superlative Supplement –

An interview with Founding Partner of UAE Peptides, Dean Henry p.64

Expert Beauty

Hacks – UAE-based specialists share trailblazing skincare tips from TikTok p.66

Beauty Shelf –

Jewellery designer Noora Shawqi p.68

AM to PM Beauty –Jess Hunt, Founder of REFY p.70

LIFESTYLE

Nisreen Shocair gives insight into success p.72

Forging A New Future

– Powerful Emirati women changing the entrepreneurial landscape on both a regional and global scale p.74

Smart Business

– Lauren Tickner, discusses thinking outside the box and scaling using a smart mindset p.82

Crafting The Future –Her Highness Sheikha

Jawaher bint

Abdullah Al Qasimi, Director of SIFF & FANN discusses nurturing the next generation p.84

The Tasteful p.86

The New Finds – An insider’s guide to all the must-visit hotspots in Dubai’s thriving dining scene p.88

Breaking New Ground

– The MAINE’s Founder, Joey Ghazal, parses a new demographic and ventures to the blissful Balearics p.96

Personal Space –

In the office with Founder & Managing Director of The MAIA Collection, Shadi Moazami p.92

Forward Thinkers

– An interview with Blacklane’s Head of Operations, Ralph Baz p.100

The Wanderlust –Caravan Dakhla p.102

Nostalgic Flavour –Executive Chef at Jun’s, Chef Kelvin Cheung, shares his journey in the culinary world p.90

The Cover

Cover Star: Amira Sajwani

Material funded by Allergan Aesthetics an AbbVie company.

AMI, Allergan Medical Institute and their designs are trademarks of Allergan, Inc., an AbbVie company. All rights reserved ©2022 AbbVie.

Adverse events should be reported to your local regulatory authority and Allergan Aesthetics o ce an AbbVie company:

ProductSurveillance_EAME@abbvie.com and pv.mea@abbvie.com

AE-AGNA-220147 Preparation date: October 2022

A New Wave

The latest launches, new openings and hero buys

WORDS: SARAH JOSEPH

REDEFINING CLASSICS

THE HERO BUYS

Magda

PF23 Collection pays homage to the transformative journey of femininity with its timeless silhouettes.

Croc-Effect Leather Mini Shoulder Bag Dhs7,000 Tom Ford

Woven Blazer Dhs4,327 Victoria Beckham available at NET-A-PORTER

THREE TO OWN

Pleated Grain de Poudre Wide-Leg Pants Dhs2,431 Victoria Beckham

Marion Leather Sandals Dhs3,676 Khaite

Butrym’s

14-Karat Gold Bracelet Dhs4,990 Lauren Rubinski

Thé Matcha 26 100ml Dhs1,000 Le Labo

r-Retinoate Youth Activating Cream Ultimate Night 50ml Dhs946 Medik8

The new wellness brand you need to know.

Consciously crafted silhouettes rooted in Rajasthan.

A trailblazing real estate developer with a global view.

Social Listings

A curated guide of trailblazing accounts to #follow this month

@cymbiotikame

@refybeauty Jess Hunt’s trailblazing beauty brand.

@junsdubai Culinary delights, inventive techniques.

COMPILED BY: SARAH JOSEPH

@Qasimi_official This London-based fashion brand reflects its Middle Eastern heritage.

@aubadejewelry Cutting edge fine jewellery based in Kuwait.

@anitadongre

@damacofficial

@giaborghini Italian craftsmanship that breaks the mold.

@aminamuaddiofficial

The new heel architect.

Choose from our extensive range of authentic Thesiger photographs.

PERFECT DECORATIONS FOR HOTELS, OFFICES AND HOMES.

Framed or unframed prints available exclusively from The Arabian Gallery

WORDS & CREATIVE DIRECTION: AMY SESSIONS

PHOTOGRAPHER: GREG ADAMSKI

COVER STAR: AMIRA SAJWANI

The DREAM TEAM

What do the first 30 minutes of your day look like, your morning routine? On weekdays, the initial half-hour of my day is a flurry of activity. I rise quite early to spend quality moments with my daughters and my family. Since I have two children under the age of three, these first 30 minutes are quite the whirlwind. It involves a juggling act of dressing the first one for the nursery while making sure she finishes her breakfast, all while tending to the cries of the second one who wants to be picked up and held. My focus during the morning is primarily on my kids. Once I’ve seen off the first one to nursery and settled the second one in the playroom, I transition into work mode, heading off to start my day. While in the car, I switch gears mentally, reviewing my calendar for the day and honing in on my tasks.

During weekends, as the parent of a two-year-old, there isn’t a set morning routine, to be honest. It’s largely determined by my daughters’ needs – whether they decide to join us in our room, want breakfast, wish to go on a trip to the playground, or even a visit to the beach. Describing my weekend routine is a bit challenging. Per-

haps the best source of information would be my two-year-old herself, as she’s the one who dictates that.

Consistency is so important to compounding success, in which ways are you consistent daily? It is true; consistency is crucial for compounding success. I personally maintain this consistency in various ways throughout each day. On the personal level, I ensure that I visit the gym daily, which has become a non-negotiable routine for me. Additionally, spending quality time with my children on a daily basis is another aspect of my consistency. Professionally, I maintain a set level of consistency by overseeing a specific number of tasks and holding myself accountable for the performance of my departments. This includes managing upcoming events and launches, reviewing goals, and preparing for the upcoming weeks or quarters. The heart of consistency lies in the fact that it goes beyond mere motivation or desire. Even on days when I feel less driven to do anything, I am consistent in pushing myself. It’s about understanding that the obligation to continue exists regardless of those off days. Even if I’m giving

We discuss learning from the best, building in business and working with family with Amira Sajwani, Managing Director, Sales and Development, DAMAC Properties

only 40 per cent effort instead of my usual 100 per cent, I still honour the commitment to consistency. This mindset allows progress to continue steadily, and I firmly believe that every small effort, when consistent, contributes significantly to the larger picture of success. You were mentored by your father, what knowledge did he impart in the early years which has allowed you to grow both professionally and personally? With my father’s guidance, I learnt invaluable lessons that took root in my personality and contributed to my professional growth. His unwavering emphasis on attention to detail has profoundly impacted my approach to business. He had a remarkable ability to envision even the minutest aspects, such as the homeowner’s view from the living room or the vantage point by the pool. This instilled in me the understanding that excellence resides in the finer points. It heightened my awareness not only to elevate the products we offer but also to underscore the deep connection with our clientele. We learn about their preferences and how to tailor our offerings to their needs. Moreover, my father’s relentless work ethic is unquestionable; it became an enduring blueprint for my own journey. His dedication and tenacity have since become integral parts of my professional ethos. The outcome was not limited to propelling my professional advancement; it also significantly contributed to my personal growth. These principles continue to guide me in navigating the complexities of business and life.

How do you approach challenges? When confronting challenges, I have been fortunate to be presented with challenging roles that have allowed me to think outside the box and explore new ideas. Throughout my professional journey, I always prioritised open communication with my team. I engage in discussion with them and collaboratively address issues and find solutions, tackling challenges head-on. This approach enables us to tap into diverse perspectives and identify the best possible solutions.

Another significant support in facing challenges is my family. I often turn to my brother, Ali, with whom I share a deep bond, as well as my father. Their unwavering support serves as a constant source of motivation, propelling me to overcome obstacles both at DAMAC and on a personal level. Moreover, I firmly believe in the power of turning challenges into opportunities. An illustrative example is the pandemic that impacted Dubai, much like the rest of the world. However, Dubai’s distinctive approach, driven by its wise leadership, set it apart. While many markets were forced to close, Dubai’s strategic decision to keep its market open showcased its adaptability and resilience. This strategic decision, combined with meticulous organisation, attracted individuals from around the world, transforming a challenge into a remarkable opportunity. The result is that Dubai not only navigated through the storm but surpassed global expectations, emerging as a symbol of success among cities and markets. This transformation underscores the effectiveness of embracing challenges with a proactive mindset, leveraging decisions, and capitalising on opportunities for growth and advancement.

What has been the biggest challenge to date and how did you overcome it? I would say it was revamping the sales department, which was in a dire position prior to our efforts. The sales department holds a pivotal role within DAMAC Properties, as it does in any real estate developer. So, we confronted a disparity between our prevail-

ing sales situation at that time and our desired vision. The struggle was real but with our collective efforts, things got better.

In Dubai’s competitive real estate market, the agents’ and brokers’ role in extending our market reach was undeniable. During the initial three months, I took a proactive approach by engaging with our brokers and agents, both domestically and internationally, which allowed me to gain firsthand insights into their pain points and challenges. Thus, we formulated a comprehensive strategy aimed at addressing their concerns and streamlining their experience in working with us. This approach exponentially grew our brokers and agents’ network because it showed them that we value our relationship and care to resolve their issues. At present, I am confident to say that our rapport with agents and brokers stands as one of the most robust in the industry, both locally and on a global scale. Which has been the key milestone for you to date and why? I’d like to touch on a particularly personal aspect when considering significant milestones in my life. While I recognise that this question likely aims to delve into professional milestones, I believe I’ve already provided ample insight into my career achievements. Therefore, I’d like to focus on a part of my life that holds significance beyond the workplace. For me, one of the most profound milestones has been embracing motherhood. It made me feel that I could focus on things beyond my work scope. Becoming a mother has underscored the importance of nurturing a family legacy and laying the groundwork for my children’s future. It gave me a sense of joy and fulfillment that has genuinely transformed my life. This personal milestone not only stands as a cornerstone of my existence but also reminds me that success isn’t solely defined by career accolades, but by the connections, experiences, and growth that life’s various chapters bring.

How has being based in the UAE supported your success and vision?

I was fortunate enough to be born in a country that fosters success and visions with wise leadership. Despite working in the maledominated real estate sector, the UAE over the years has demonstrated a unique environment that defies this norm. In addition, I am privileged to know numerous accomplished women who excelled in this sector, and particularly in the UAE.

The UAE’s progressive stance is further exemplified by the presence of prominent female leaders in key governmental positions. Remarkable figures like Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation, and Her Excellency Noura Al Kaabi, UAE Minister of State at the Ministry of Foreign Affairs, stand as inspirational examples of women who have scaled the heights of leadership. Observing this dynamic landscape of successful female leaders and all the support extended by the government has been a powerful catalyst for me. It motivated me to shatter the

“No matter what anyone tells you, remain steadfast in your aspirations.”

rely on each other wholeheartedly. This tightly knit bond forms the backbone of our family across multiple industries. From my father to Ali, Abbas, Mehdi, and myself, our family shares a unified vision for DAMAC. This unity of purpose and dedication shapes our path forward, ensuring that we continue to build a legacy not just within real estate but also across the spectrum of our business ventures.

Has working with family ensured you have honed any particular soft skills? Certainly, working closely with my family, consisting of three brothers and my father, within a predominantly male-dominated industry has undoubtedly sharpened specific soft skills. It nurtured qualities that have made me stronger, more assertive, and more confident. Collaborating with my family members has enriched my skill set by imparting expertise that might not have come naturally to me. One key soft skill I’ve honed is the ability to let go of certain matters, not allowing things to affect me on a personal level. This shift towards focusing on the bigger picture has been instrumental in my growth. Each family member has been a unique source of learning. From my father, I’ve imbibed the strength to persevere despite failures, understanding that setbacks can contribute to eventual success. His example has shown me the importance of maintaining resilience and determination in the face of challenges.

mental barriers that can sometimes hinder success in a male-dominated industry. In essence, the UAE’s forward-looking environment, coupled with its endorsement of women’s potential, has played an indispensable role in bolstering my journey and realising my vision. Do you ever switch off and if so, what helps you balance a fast-paced day? Yes, I definitely find ways to switch off and achieve balance, especially given the demands of a fast-paced day. One of the ways I truly disconnect is during the summer months when I take a vacation with my two kids. We go to California, allowing the time difference to work in our favour, and I can wholeheartedly focus on being present with them. Even when I’m in Dubai, I make it a priority to switch off during weekends. The pleasant weather provides an opportunity for my husband and me to take our kids to the beach, which is always refreshing.

My desire to spend quality time with my kids after work is a major driving force for balance. Additionally, I place great importance on staying active through gym sessions and sports. This helps me regain my sense of equilibrium. Interestingly, it’s not yoga, as one might assume, that helps me relax; rather, I find solace in more high-energy sports like boxing and running. Engaging in these activities either before or after a particularly demanding day restores my core balance. In an intriguing twist, I’m inherently actionoriented, which makes me relish the vibrant energy of a fast-paced day. And this energy amplifies when I return home to my two kids, who bring their own infectious energy into the mix. Overall, it’s this interplay of work, personal time, and activities that enables me to strike a fulfilling balance amidst the rapid pace of life. You work alongside family – how does this dynamic support driving the business forward? Working alongside family members brings a unique dynamic that significantly contributes to driving our business forward. As the Managing Director of Sales and Development, I collaborate closely with my father and brothers. Together, we form a strong foundation that fosters success.

The strength of our family bond is often questioned in relation to our decision-making within the company. The answer lies in our unwavering commitment to transparent open communication and the maintenance of a deep personal connection. These are cornerstones, as we openly discuss our views and seek each other’s input. Our shared vision extends beyond the realm of real estate, encompassing diverse industries such as fashion through Roberto Cavalli and data centres through EDGNEX Data Centres by DAMAC. This vision is a blueprint that guides our family’s ventures across various sectors. This goes beyond our professional connection. Our family’s cohesion isn’t limited to the workplace; it’s a cornerstone of our lives. We share a connection outside of work. We go on holidays together and spend quality time together during weekends and vacations.

As siblings, we possess a deep understanding of each other’s strengths and weaknesses. We leverage these qualities to complement one another, understanding that each person’s contribution is essential. Our interdependence is key, and we thrive on our ability to

My brothers, Ali and Abbas, have taught me the significance of persistence. They’ve demonstrated the dedication needed to carry forward a legacy established by our father, showcasing the determination of the second generation to uphold and build upon what was created before us. In the case of my brother Mehdi, he’s illuminated the idea that business can be fun too; not every aspect needs to revolve solely around growth. This valuable lesson has added a dimension of balance to my approach. Each one has a distinct quality that has truly contributed to my growth.

What three key things do you need in business to succeed? To succeed in a business, you need certain values or core pillars that drive you to success. Firstly, hard work is paramount. The dedication, persistence, and energy we invest lay the foundation for seizing opportunities and overcoming challenges. Our father raised us to be humble, yet driven and assertive. This balanced blend of humility and hard work guides our actions today, fostering within us receptivity to learning while pushing us forward. Then comes a profound understanding of the business intricacies. For us, we were taught to always know every detail that happens within DAMAC as it creates deep knowledge to make informed decisions and confident navigation through complexities.

Moreover, effective communication and collaboration not only sustain our family values across generations but also fortify our business cohesion. This ensures that our shared vision and objectives remain resolute. Overall, our success rests on diligence, knowledge, balanced leadership, effective communication, and a collaborative spirit across generations – a holistic approach that has steered us toward DAMAC’s sustained growth and our own achievements.

If you could share one piece of advice with anyone starting in business, what would it be? A singular piece of advice to those embarking on their business journey would be this: Never give up on your dreams. No matter what anyone tells you, remain steadfast in your aspirations. No matter how many times you feel discouraged by someone telling you cannot, don’t sway your determination. Refuse to be swayed by those who dismiss your potential. To those venturing into a new business, I advocate starting off with confidence and commitment to success. You may encounter obstacles or barriers, but these should never be allowed to thwart your progress. So, embrace each challenge as an opportunity to learn and grow, and remember that the road to success may be marked by trials, but there is no limit to what you can achieve in the world of business.

FASHION EDITOR: CAMILLE MACAWILI; MAKEUP & HAIR: ANIA PONIATOWSKA AT MMG; STYLING WITH THANKS TO SERRB

THE RUNWAY REPORT FW23

WORDS & STYLING: CAMILLE MACAWILI

LATTE

Shades of brown from hot mocha to cinnamon looked strong as a staple this season.

SIMKHAI HERMÈS

STELLA MCCARTNEY HERMÈS

NEXT-LEVEL LEATHER

Reimagined for the new season, leather is elevated, feminine and directional at Prada, Fendi, and Proenza Schouler.

SIMKHAI

FERRAGAMO

SPORTMAX

PRADA

PROENZA SHOULER

Oversized tailoring, mannish blazers and cleverly cut lapels made the cut for

FEAR OF GOD

FW23 as pieces worth investing in.

BOTTEGA VENETA

COZY

Keep the big chill at bay and cozy up in oversized wool, knitted layers and next level cashmere as showcased at Missoni, Etro, and Stella McCartney.

MISSONI

PACO RABANNE

PROENZA SCHOULER

THE NEW UNIFORM

Take inspiration from Prada and Saint Laurent – sans logos and labels – and get the job done with no-fuss, directional and immaculately tailored pieces. Team clean, precise lines with smart accessories for a well-studied impact.

SAINT LAURENT

FERRAGAMO

FENDI ALAÏA

PRADA

COURREGES

SMART CUT

Strategic cutouts were prevalent across the previous season’s runways and FW23 was no exception. Courrèges and Schiaparelli highlighted new zones of interest in subtle, sophisticated ways.

STELLA MCCARTNEY

STELLA MCCARTNEY SPORTMAX

SCHIAPARELLI

FEATHERS

COPERNI Shake things up with considered feather additions styles seen at Alaïa, Valentino, and Victoria Beckham.

VALENTINO

STELLA MCCARTNEY

BOTTEGA VENETA

VICTORIA BECKHAM

FLUID

Delicate draping and fluid lines created a sense of elegance with just the right amount of edge at Balenciaga, Loewe, and Victoria Beckham.

STELLA MCCARTNEY

FENDI

BALENCIAGA

LOEWE

VICTORIA BECKHAM

MIN VS MAX

In the battle of the bags, micro sizes continue to be big news for FW23. At the other end of the spectrum, XL versions merge function and form.

TREASURE

THE ACCESSORIES

Statement jewellery in old gold tones feel precious yet still modern. From intricate additions and cool cuffs at Schiaparelli to clean, minimalist forms at Ferragamo and Dries van Noten.

DRIES VAN NOTEN

SCHIAPARELLI

FENDI

From the biker to long-length and everything in between — the boot is the FW23 update you need.

Cinch up and streamline silhouettes with framedefining belts as seen on MaxMara and Michael Kors who played with proportions.

MAX MARA

LOEWE

MAX MARA

MICHAEL KORS

VALENTINO

THE MICRO TRENDS

COLUMN DRESSING

Valentino and Prada delivered statuesque silhouettes in head to toe tonal for a slick, well considered feel.

THE CROP

The cropped silhouette defines the season’s effortless attitude of cool. Keep constructs slightly oversized for a fresh take for day or night.

VALENTINO

PRADA

COUREGES

VALENTINO

Whether you are looking to record, edit or manage your podcast, our fully equipped podcast and video recording studio has it all.

Above: Big Pocket Cargo Skirt

Dhs580 Source Unknown;

Below: Big Shoulder Linen Blazer

Dhs1,095, Linen Suit Vest Dhs570, Oversized Linen Suit Trousers

Dhs727 Source Unknown

Foulard intrecciato leather shoulder bag

Dhs17,500 Bottega Veneta

WORDS & STYLING: AMY SESSIONS

THE EDIT

Directional pieces for the office

01. Double-breasted belted wool and silk-blend blazer

Dhs11,613 Adam Lippes; 02. Cat-eye gold-tone sunglasses

Dhs2,270 Saint Laurent Eyewear; 03. Andiamo small intrecciato leather tote Dhs15,750 Bottega Veneta; 04. Serti sur Vide 18-karat white gold diamond ring Dhs21,000 Repossi; 05. Lupita patent-leather mules Dhs2,620 Amina Muaddi; Right page: Double- Breasted Oversized Blazer Dhs299 Zara

A NEW FORM

Incognito Cabas large suede tote Dhs9,941 Métier

Mina 50 laser-cut leather shoulder bag Dhs10,538 Alaïa

Lotus medium suede tote Dhs10,096 Khaite available at NET-A-PORTER

Foulard leather shoulder bag Dhs17, 895 Bottega Veneta available at MYTHERESA

Tote bags that merge form and function

WORDS & STYLING: AMY SESSIONS

Tara leather-trimmed raffia tote Dhs10,550 Tom Ford

Flamenco XL leather tote Dhs10,497 Loewe

Japanese faux fur tote bag Dhs1,622 MM6 Maison Margiela

N/S Park large textured-leather tote Dhs9,148 The Row

WORDS: SARAH JOSEPH

The Power of Soles

How Barbara Borghini, founder of footwear brand GIABORGHINI, empowers women with every step they take

What do the first 30 minutes of your day look like, your morning routine? I dedicate the first moments of the day to my family. I like to take my daughter to school before starting the work day. Then the day starts, where I then meet with my team to decide the details of the next collections, then I visit the ateliers, and in between there are a lot of Zoom calls. What inspired you to launch GIABORGHINI?

The brand is named after my daughter, Ginevra. Women have always been my primary source of inspiration. Every woman has the ability to adapt, renew and be versatile in all circumstances of their life. I find the innate nature of women so intriguing because it varies so vastly. Through GIABORGHINI

I will be able to give a voice to many women including the ones who do limited collaborations with the label like Rosie Huntington-Whiteley, that sign their limited editions, and the precious hands that make them. Eighty percent of the GIABORGHINI workforce are women, making an engine that is at the same time the inspiration and the fulfillment of this desire.

Each style produced is unique in structure – can you talk us through your creative process? The brand stands out for mixing artisanal origins and couture spirit with modern design. This combination is the true force that guides the design process favouring eye-catching elements, sporty details and statement heels. Innovation and creativity are key qualities of the ongoing process, but also an essential step to ensure that GIA’s shoes keep all the daily comfort without losing the fun.

The label has collaborated with Pernille Teisbaek, Chiara Ferrangi and Rosie Huntington-Whiteley, how did these partnerships originate? As a pioneer in talent-brand collaborations, our brand was able to build long-lasting partnerships with some of the most trusted industry insiders, each bringing their fresh vision to the collection and garnering support from the international press and talent. With Chiara, we started with a mono-product project. It was a flat sandal and then we decided to codesign something similar for the next season. Then with Pernille we truly share a common aesthetic, she wore and supported GIA from the beginning and then I discovered that our style was very much alike. So, I started a codesigned collection and then she became the Creative Collaborator for several seasons. How has your background influenced your design? I studied fashion and communication so that profoundly helps me in the vision. Regarding the construction of the shoes, I learned it through experience. I’ve also loved shoes (who doesn’t?). My passion for design and architecture has influenced the stylistic decisions of what are now considered the

iconic styles of GIABORGHINI. I like to make my creations distinctive from one season to the next. However, we try to keep common details, such as the heel of Rosie’s styles. Super sexy but comfortable at the same time!

The brand has a strong community behind it, who have you noted wearing your pieces to date? We saw many celebrities wearing our creations. From Kendall Jenner to Hailey Bieber, Kourtney Kardashian, Ashley Graham, and Anok Yai. Then of course, Rosie and Pernille. High-quality construction is a key part of the brand DNA. How do you achieve this each time for every new style? For the creation of

our models, I rely on Italian artisans, who are impeccable in the workmanship of shoes and clothing. I often let myself be advised by their savoir-faire.

How do you balance both the creative and commercial side of the business? Our products are popular because they meet the needs of different types of women. The demands and needs of women are determining factors in our company. Our shoes can be worn by the most minimal to the most outgoing person. This is The Trailblazers Issue – to you, what does it take to be a trailblazer? To be a trailblazer you must believe in your own ideas. You need to have the courage to take the plunge and be determined to embark on your own path.

“The brand stands out for mixing artisanal origins and couture spirit with modern design.”

Soft Power

Duha AlRamadhan, Founder of Aubade, discusses the art of building a successful brand, seeing a gap in the market and taking a leap of faith

WORDS: AMY SESSIONS

What do your first 30 mins of the day look like, your morning routine? I always start my morning by drinking lukewarm water to kickstart my metabolism, then I shower, have three dates as a pre-workout snack, and head to my home gym. I don’t drink coffee, so exercise is my caffeine kick and it’s what gets me going during the day. How did you know it was the right time to launch your own brand and what made you finally take the leap of faith? Honestly, it was all about taking the risk. I had no idea if it was the right time or if it was going to succeed, but I didn’t want to live with the regret of not trying, so I went for it. The brand was driven by my desire to fill a gap I saw in the market, and the rest was completely fuelled by faith. Do you feel more drawn to the creative or the business side of the brand and how have you grown the team to support this? I am 100% drawn to the creative side! I don’t have a background in jewellery, but my passion for it really brought out my creative side. I love the styling, photoshoots, buying and merchandising side of my work. When you start off as a small business, it’s really all about the founder’s vision for the brand, but I’m so grateful to have built an amazing team that’s been with me from the early days and who really know and understand the essence and DNA of the brand. You have clients the globe over – do you see any buying patterns based on regions or countries and how has this changed since you launched? Absolutely, and now that we have two stores operating in different countries, the difference in buying patterns is very apparent. It’s really all about the style of jewellery, some regions tend to go for timeless and classic, others love modern and edgy, while some opt for colourful and vibrant. When I first launched, I was younger and so was our client base. As the business has grown, my taste in jewellery has matured and evolved along with my clients’, so what first started off as a fun and playful curation of jewellery has now turned into a broader, more encompassing range of collections and brands to cater to a wider audience.

What have been the biggest challenges to date and how did you overcome them?

One of the biggest challenges we faced as a business was the pandemic, as we had to deal with store closures. Having not had any online presence, we quickly had to adapt to the unexpected circumstance we found ourselves in and rushed to find ways to reach our clients without a physical store. We instantly upped our use of Instagram as a selling tool, while also building a website from scratch in three days. Looking back, I’m proud of how we turned a negative situation into a positive one for the business, as we shifted our approach and found new and engaging ways to reach our customers. Another big challenge was opening a store outside of Kuwait. I wasn’t prepared for the mental anguish and sleepless nights I would experience by running a store in a different country, in a market I didn’t fully understand, while managing a new team remotely. However, it just took a lot of time, patience and resilience to overcome this new chapter in the business.

Are there any styles or brands which drive sales season after season?

Ear and neck stacks have always been our leading trend, so season after season sales of earrings and necklaces continue to surpass other categories, as clients are always looking to upgrade their layers.

“I’m so grateful to have built an amazing team that’s been with me from the early days and who really know and understand the essence and DNA of the brand.”

Additionally, gold and diamond pieces are a consistent seller for us, as clients are always looking for easy, day-to-day pieces that will be a timeless staple in their jewellery box. The jewellery we sell is really all about comfort and wearability, so plain gold or diamond encrusted pieces with timeless yet modern designs have always had the most appeal. Which piece of jewellery that you own is most special to you and why? My Anita Ko emerald ring that I received as a birthday gift from my husband is one of the most sentimental pieces I own. I had always dreamed of having an emerald solitaire ring, and I knew I wanted Anita to do it for me as I’ve always looked up to her as my jewellery mentor. When I approached her, she walked us through the bespoke process and taught me a lot of what I know about emeralds today! After showing me some emerald stone options, my husband handpicked his favourite, and the ring came to life a few weeks later. What tips would you give anyone wanting to invest in a piece of fine jewellery? It’s ok to experiment and have fun with the more playful, seasonal styles to enjoy in the moment, but it’s the timeless pieces that will be with you for life and can be passed on to generations to come. When looking for an investment piece, always ask yourself – do I see myself wearing it five years from now? If the answer is yes, then you’ll know it’s the right piece for you.

What do you look for in a new brand? Nothing excites me more than

discovering a new brand, I genuinely get an adrenaline rush! The first thing I look for is uniqueness. The jewellery market is really saturated, and a lot of the collections look really similar, but when a brand offers something new and different, it’s really exciting. I also look for quality and finishing; no matter how beautiful or unique a piece is, if the finishing isn’t great, the piece instantly loses its appeal. How do you scale without compromising on quality? This is a tough one as we’ve obviously scaled and have encountered our own set of growing pains, but I really believe that if the founder is still involved to some extent in the day-to-day aspects and builds a team that believes in the brand and is able to connect with the founder and shares the same vision, then quality can still be maintained.

What advice would you give to your younger self starting out? The road ahead isn’t easy, there will be moments that will break you, there will be days you want to give up and just quit the business you’ve started. But you will always come out of it stronger and more resilient than before.

This is The Trailblazers Issue – what does it mean to you to be a trailblazer? To me, a trailblazer is someone who breaks the mold, who doesn’t follow the pack and disrupts the industry standard, bringing something different and unique to the table.

“A trailblazer is someone who breaks the mold, who doesn’t follow the pack and disrupts the industry standard, bringing something different and unique to the table.”

WORDS: RUMAN BAIG

Mindful Moves

What do the first 30 minutes of your day look like? I am an early riser and like to start my day with meditation and centering myself. Then I go for a walk amidst nature, getting some morning sun to energise myself for the day. I also work out on the reformer in my home thrice a week.

What was the catalyst for launching your own brand? I’ve always loved fashion since I was 15 years old. Growing up in Rajasthan I was surrounded by so many exquisite crafts and beautiful textiles, there was inspiration all around me.

How would you describe your design aesthetic and philosophy? Contemporary and India-proud. Fashion for Good is a core philosophy of the house. We design consciously and work towards women empowerment and animal welfare. After almost three successful decades in the industry, what is the key goal for you? While the passion remains the same, the goal now is to grow mindfully and focus on our mission of social sustainability and animal welfare. What has been the biggest challenge to date and how did you overcome it? The pandemic was a tough one, especially as a leader. We all came together as a team though and took it one day at a time till we came out on the other side.

Sustainability is a pivotal part of your brand DNA. How do you incorporate this into the business? It’s a part of everything we do. We work out of an energy-efficient headquarters, we compost, recycle plastic and all our packaging is made with environmentally kind materials. There’s still a long way to go, but the intention is to keep moving in the right direction. Indian craftsmanship is the backbone of your designs, how do you blend traditional techniques with contemporary fashion? Honestly, it comes very naturally to me. Showcasing heritage crafts in contemporary silhouettes is my passion and way of bringing the old in the new. Creatively it all starts with inspiration. It could be a book, a bird, a postcard I’ve come across in my travels. That’s the inception point. I then work very closely with my team over many months of iterations and the collection emerges.

An advocate of Fashion For Good, Anita Dongre is now cementing her position in the Middle East with the same trailblazing, ethical values

Your brand has gained popularity both in India and internationally. How do you adapt your designs to cater to different markets and cultural sensibilities? Our sensibilities have been well received internationally without much need for adaptation. But yes, it’s always been an exciting process to understand cultural nuances and design for the women of the region. What have been the key milestones to date? It was a very proud moment for us to be the first Indian brand to have a flagship store in the heart of New York. We are also the first Indian designer to have

a store in Dubai Mall. It’s been a fulfilling journey putting India on the global map. With your recent launch in Dubai, what is your vision for the brand in the UAE? The vision is always to be closer to our customer and showcase the work of our master artisans across the Middle East. Our contemporary yet modest aesthetic and light, effortless handcrafted silhouettes are what define and differentiate us. This is The Trailblazers Issue – to you, what does it take to be a trailblazer? Staying authentic, staying passionate and staying mindful.

“We design consciously and work towards women empowerment and animal welfare.”

NEW FRONTIERS

A NEW WAVE OF REGIONAL BRANDS SERVING UP DIRECTIONAL TAKES ON THE TRADITIONAL ABAYA

WORDS: CAMILLE MACAWILI

AL MRAIKN

Founded by sisters Maryam and Muna Saeed in 2011, Al Mraikn continues to be at the forefront with its sleek and sophisticated designs crafted with an air of modernity and soft power. Their latest collection unlocks the spirit of freedom. Muna shares, “This capsule was inspired to unlock a woman’s character and step out of her comfort zone while still remaining modest.” @almraikn_

AMARAH

Saudi-born womenswear

label AMARAH was launched in 2019 by Founder Arwa Alkadi and delivers elevated silhouettes with refined details crafted from luxurious fabrics. A fusion of aesthetics and identities, it is an eclectic reflection that honours roots weaved with a fresh perspective. @amarahofficial_

1309

Qatar-based label, 1309, was established by its Founder and Creative Director, Ghada Al Subaey. Grounded upon a contemporary bohemian aesthetic, its latest drop entitled “Venus Rising” offers dream-like hand-embroidered pieces constructed from flowing fabrics adorned with artful prints that capture the essence of self-expression and grace. @1309studios

HARLIENZ

Qatari-label Harlienz combines an intriguing interplay of fluid textures and relaxed shapes with a touch of artistic flair. For FW23, “We were inspired by the energy, glamour, and power of women, taking classic silhouettes and infused them with a contemporary aesthetic, with a focus on understanding and appreciation of the woman’s body that we have always had in our hearts

at Harlienz… There’s always an underlying theme of classicism with a twist.” @harlienz

ILLI

A contemporary brand founded in 2020 by Emirati designer Rawdha Salem Thani, Illi delivers fashion-forward yet modest pieces that serve as a perfect companion on the journey to self-expression and empowerment. Rawdha shares, “Contemporary women

SERRB (left)

Culturally conscious homegrown label founded by three Emirati sisters, Serrb seamlessly blends elegance with strength. Their ethical designs feature strong silhouettes, clean impactful cuts and unexpected details that redefine what it means to be feminine and powerful. @serrbofficial

BEIGE COLLECTION

(right) Beige Collection boasts a wide selection of contemporary abayas that hits the soft spot between graceful, powerful and playful. Beautifully crafted, the homegrown label features desk-to-dinner styles with elegant accents that will suit any occasion. @beige.collection

can embrace their uniqueness through an array of vibrant prints and modern colour combinations. Inspired by the beauty of nature and the urban landscape, each design is a celebration of femininity and confidence.” @illi.ae

Hot New Buys

WORDS : SARAH JOSEPH

The latest products and beauty brands worth adding to your routine

Silky Skin

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EVEN TONED

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A Hydrating Boost

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Superfood Extracts

Boosted with vegan collagen, this particular formula has been sustainably created to improves firmness and elasticity. Firming Vegan Collagen Prep Serum Dhs213 The Outset available at Cult Beauty

SMOOTH POUT

Created with immunity-boosting red and brown algae that plump up lips for a fuller appearance. Mara Silk Lip Balm 15ml for Dhs125 Mara at Cult Beauty

Luminous Finish

The velvet-textured cream foundation blends with ease to blur imperfections. Major Skin Crème Foundation and Finishing Powder Duo 21G Dhs221 Patrick Ta

Activator

This restores the moisture barrier with its 12 active ingredients made for all skin types. Skin Activator Serum for Dhs570 Westman Atelier

A Do-It-All Formula

This hydrating formula sends waves of hydration to parched pores. Skin Care Hydration Peptide Cream 75ml for Dhs245 Shani Darden

The Beauty Rebel

WORDS: CAMILLE MACAWILI

What inspired you to launch REFY? I’ve always been interested in the beauty space, my grandma really introduced me to makeup as a young girl and taught me about different beauty products and how you could use makeup almost as a form of self-expression. As I moved through my career in modeling and as an influencer, I was exposed to a lot of different makeup brands and styles, and it was through this that I started to think about launching my own brand and creating products where I knew there was a gap in the market.

What was the process of taking your idea to first product? It was fun and is a little bit of a crazy story actually. I met my business partner, our CEO Jenna Meek, on a shoot for another brand, and by this point I was doing my eyebrows myself for each shoot, as no one could achieve the look that suited me best. I was using three brushes and a number of different products to get the final result and she and I started chatting about the kind of product I’d love to see on the market to achieve my brow. We even drew out how this would look really crudely on WhatsApp and I still have the screenshot somewhere as this is the design which became our Brow Sculpt! Jenna already had a successful hair care brand, so over the next few months she worked with her suppliers and reached out to me to let me know she had a prototype and honestly the rest is history. We decided to go into business and launch REFY with Brow Sculpt and our three-stage brow process which sold out almost instantly when we launched.

The inspiration really was to simplify beauty and people’s makeup bags. The beauty industry can be overwhelming and we really did feel there was space for a brand that allowed you to achieve your desired look without the need for loads of different products. We also wanted to celebrate and enhance natural beauty, helping people be their most confident selves, which has been woven into everything we do at REFY.

What sets REFY apart from other makeup ranges? What sets us apart is the innovation in each product, we won’t release something if we really don’t feel like it is an essential part of your routine. I also think aesthetically we offer a minimal approach visually and through our products which appeals to an audience that has been exposed to a noisy and crowded market for so long.

Why REFY – what does this name mean for you? REFY was born out of a mission to

Jess Hunt, Founder of game-changing beauty brand REFY shares what drives her to innovate, simplify and adopt an inclusive mindset when it comes to beauty

redefine the beauty industry through simplifying beauty. We merged “redefine” with “simplify” and ended up with REFY. How do you balance the creative and commercial sides of the business, and do you feel more drawn to one than the other? I am more drawn to the creative side because of my background in social media and I work most closely with the creative team on campaigns and launches and bringing the creative vision to life. My business partner and I work closely with the product development team on new products which is also super fun. I’ve learnt a lot about the commercial side as we’ve grown thanks to the amazing team we have in place. I really love flexing my creative side but also drilling into the numbers and performance.

How has social media supported brand growth? Massively! As we launched in the pandemic it was the main way we could communicate with our customers so it has always been a huge part of our brand and instrumental to our growth. I love how TikTok has become a big part of the mix as well, as each channel needs a different creative approach and it’s fun to change it up. Our aim is to continue developing innovative, world-first products like Brow Sculpt that are solution-based and high-performance. We do ship globally and a big focus for us is increasing our global presence as we grow. The beauty market is broad — how do you stay relevant? By listening to our customers! We really take their feedback on board and integrate this into everything we do. It helps us stay super relevant.

What’s your hero REFY product? It’s too hard to choose. I feel so close to all the products as we work so hard developing them. I feel like for anyone new to the brand I’d say our new Lip Blushes or Tinted Lip Glosses are a must have.

What is most important to you when developing a new product? The purpose of the product is the most important thing to me when developing. We always ask what does this simplify? How is this different from what is already on the market? How does this speak to our brand values? I think the best thing

about working with the product team is that we’re all so aligned on what we want to achieve with each product so the process is actually easy but we’re also really strict on the samples we approve so it will often take over a year to bring it to life.

What have been the highlights of your career as a founder so far? There have been so many. Seeing Bella Hadid using our Brow

Sculpt on TikTok was one, our billboard in Times Square was also a huge highlight, and our most recent pop-up in London was absolutely amazing.

What have you learnt in the brand-building process and what advice would you give to those wanting to carve out their own pioneering career path? I’ve learnt that it’s vital to be true to your brand and not waiver, as this is what resonates with the customer. It’s also essential to have a good product to back up the brand as that is what keeps the customer coming back. I’d say to anyone wanting to launch their own brand that they should stick to their vision and trust their instincts.

“We always ask, what does this simplify? How is this different from what is already on the market?”

WORDS: AMY SESSIONS

AN EXPERT APPROACH

Claire Miller, Founder of The Skincare Edit – Middle East, discusses what it takes to be a trailblazer, her superlative approach to skincare and how she defines the beautify products that deliver from those that are Marketing made

What is your trailblazing approach to skincare and business? I have a low tolerance for marketing hype. I challenge everything and base my decisions 100% on if a product can deliver, not if I think it will sell well. These two are very different and the latter unfortunately is more common in the industry. As a facialist, still treating private clients, I will always be on the side of the consumer. I have no time for products that over sell and under deliver.

If you could change one thing/challenge one area in the beauty industry, what would it be? Confusion. Beauty innovation has been incredible in recent years, but along with new ingredients and latest trends customers are more confused than ever. Parts of the industry are fuelling this leading to customers discarding products not suited to them, then buying the next latest hot release. Short term this increases sales, but at the risk of long-term customer retention and satisfaction. I wish the industry was a lot more transparent, it’s also a far more sustainable approach to beauty.

What are the key differences you see within the skincare industry in the Middle East compared to globally? Makeup and perfume have traditionally been the most in demand categories here, with a smaller focus on skincare and wellness. During Covid surprisingly, people were spending a lot more time working from home and interest in skincare and wellness increased. This trend is continuing and as a skincare professional seeing this progress in skin health and holistic beauty is really positive and exciting for the region. What is the best insider skincare secret you’ve gained in all the years you’ve been practicing? Be intentional with your skincare. Take some time to really think about what your own unique skin needs. Touch, look and focus on you before buying. It sounds simple but most clients I meet don’t know why they have chosen a particular product or know what it’s doing for them. Many times, the products clients are using are the opposite of what their skin needs. Aside from this focus on hydration, around 80% of us living in the UAE have dehydrated skin, including and especially those who have oily skins. And it goes without saying – SPF. What motivated you to make the switch from aesthetician to Founder and launch The Skincare Edit? Part of being a good facialist is about looking after your client’s skin after they leave the treatment room. I was frustrated at not being able to readily access brands that delivered real results for clients here in the Middle East. I was constantly sending clients to order from multiple international sites, which was not sustainable. Instead of complaining, I decided to do something about it, bringing a super curated selection of brands that I knew delivered for clients through 18 years of experience. What challenges does distribution come with and what do you look for in new brands? Distribution was alien to me, but I’ve realised it’s similar to helping facial clients only on a larger scale. I’m not a salesperson but I know my craft. I’m passionate about what I do, and I think that translates. What’s wonderful is training fellow therapists and retailers in great brands. This month we’ve launched

several brands into an incredible new Concept Spa in Bahrain and we’re launching Zelens and Votary Skincare into Harvey Nichols and Bloomingdales. The process for new brands is extensive and they have to be pretty special as we set the bar high. We have a curation committee that supports us and helps us review brands and products. Initially we look at a brand’s whole philosophy, do they understand skin/wellness intelligently and market ethically. We then focus on the products and their ability to deliver.

There has been a lot of focus on Clean Beauty in recent years – what are your thoughts? An industry in its own right, dreamed up by marketing teams who know nothing of formulation but will happily sell you something based on fear. Frustratingly the entire scientific community has largely been ignored or silenced because it’s big money business. The facts are that clean beauty is completely unregulated. Water is a chemical, natural can be toxic, there is nothing green or sustainable about continually sourcing organic ingredients from the earth for skincare (considering palm oil was once considered green). All cosmetic products in most countries, including the UAE, have to routinely go through proper scientific safety analysis. Trust this, not disingenuous marketing. Some hope, the tide is changing as people become more aware. Yet whilst it’s still profitable brands and retailers will choose marketing hype over scientific evidence. If you are concerned, buy from reputable retailers and brands. If an ingredient reacts badly for you, natural or synthetic, avoid it. Most of the time reactions are from natural ingredients such as essential oils, and can still be classified as clean. What key factors do you take into account when recommending a product? Key factors will always be determined by a person’s unique skin and wellness journey. Such as skin type, skin concerns and what they’re trying to target and achieve. Cruelty-free across skincare and cosmetics is standard, then I ensure personal preferences such as vegan. I.e., fish oils, marine collagen, by products of wool etc. And of course, budget.

If you could only use three products, what would they be and why? Tough question. I would focus on gentle cleansing, antioxidant protection from free radicals such as pollution and a hydrating SPF. These would be: Votary Cleansing Oil, Zelens Urban Pollution Defence – Tea Shot and Altruist Dermatology SPF 50.

This is The Trailblazer Issue – what does it mean to you to be a trailblazer and what characteristics does it take? I think not accepting existing norms; to challenge, question and improve upon things. To speak your own mind and not always follow the popular opinion. I think there a lot of characteristics that help a person create such change. Allowing yourself to visualize an alternative, and to be creative and resilient against accepted practice. Personally, for me, the main driver is passion, I care. I was once that spotty teenager and struggled with acne, so I take a lot of determination from this to help others. @theskincareeditme

“Allowing yourself to visualize an alternative, and to be creative and resilient against accepted practice.”

What was the catalyst to expand LYMA into skincare? LYMA Skincare initially began when we launched five years ago but my mission for LYMA, and the promise I made to our customers, was to only create products that are evidencebased and scientifically proven to work. It was how we created the Supplement and the Laser, and LYMA Skincare was no different. Just as with the supplement industry, beauty product claims are awash with hyperbole and unsubstantiated promises – no one seems to be dealing in transparency or hard scientific proof. Also, the benchmark for skincare right now stops at treating symptoms that appear on the epidermis, but by that time it’s already too late. LYMA is in the business of breaking barriers, so for us that was achieving skincare capable of changing the age of the dermis, speaking to DNA, and altering gene expression so as to shift the body’s innate ageing mechanisms. But even then, stabilizing this worldfirst formula took a further two years. All that plus we wouldn’t compromise on the proof – we had to be able to produce clinical results that showed outright that this formula transforms skin. Cracking that code has taken a long time. What was the catalyst that led you to develop LYMA Skincare? Honestly, there hasn’t been an aha moment, I’ve always been a fiend for luxury skincare, but I have spent decades searching for a topical formula capable of profound dermal change. I wasn’t about to formulate more of the same, so LYMA Skincare had to be built slowly and steadily on the back of scientific discovery. Professor Paul Clayton published a paper establishing the eight prominent ageing mechanisms behind skin ageing. When he shared

that with me, I convinced our Director of Aesthetics, Dr Graeme Glass, a leading geneticist and stem cell expert, to systematically identify patented skincare actives proven to alter each of those processes at a cellular level. The day we had every ingredient in place to create that profound change within a stable formula, perhaps that was my aha! moment. What makes it a game-changing beauty product? The majority of existing skincare products treat the top 20% of superficial skin cells in the epidermis, meaning they only benefit the cells on the very surface. However, LYMA Skincare is designed using Genolytic™ technology that targets cells through every layer of the skin that conventional formulas cannot reach. This generates a profound structural shift deep within the dermis transforming the 80% of living dermal cells that conventional skincare has never before been able to target. Then there’s the one-of-a-kind patented delivery system; a specific type of liposome small enough for high skin absorption that works by releasing the entrapped ingredients as the membranes merge with the skin, increasing the penetration of the active ingredients throughout the different skin layers. If that weren’t enough, we’ve flipped the game on its head in terms of potency too by formulating LYMA Skincare with 80% actives and 20% water, a direct opposite of nearly all products on the market. I mean it when I say that we challenged and overcame every existing boundary there was. Could you explain the science behind epigenetics and how it affects our skin? Epigenetics refers to the science of how our genes operate and how external factors can impact them. We think our DNA is set in stone but over our lifetime, our gene expression changes in accordance with

The Future of Skin

Lucy Goff, the trailblazing mastermind behind science-led skincare brand LYMA, continues to shape the future of beauty with the latest pioneering product, LYMA Skincare

WORDS: CAMILLE MACAWILI

what our body is exposed to. Epigenetics focuses on the factors that dictate how and when those genes are turned on or turned off.

When we talk about epigenetics with regards to skin, it’s predominantly the mitochondrial decline of skin cells because much of our skin’s behaviour and therefore appearance, is down to maintaining energy in cells. As we age, our mitochondrial function declines and skin is unable to heal as quickly, it loses elasticity, tone becomes uneven, pigmentation amasses, and wrinkles and fine lines start to form. LYMA Skincare provides the opportunity to turn the epigenetic clock backwards by addressing the factors that are causing genes to age. Put simply, we can dial down the factors that promote collagen degradation or the breaking down of structural proteins and likewise, we can dial up the factors that regenerate and reenergise skin. LYMA Skincare is the new control panel for skin ageing if you like! How is the LYMA Skincare intended to be used in order to drive a truly transformative skin result? LYMA Skincare is delivered in a two-step bioactive protocol and while we suggest three pumps of the LYMA Serum and Cream, the more you use, the more transformative the effects. Double the dose to six pumps of the serum and cream when you want to accelerate results.

1. Always start with double-cleansedskin. This allows the formula to sink in properly when applied.

2. Rub three pumps of LYMA Serum between your fingertips, then massage into your skin using gentle circular motions to ensure even coverage across the face and neck. You may notice a slightly medicinal scent which is due to the formula’s high concentration of actives.

3. Once fully absorbed (up to one minute), follow with three pumps of LYMA Cream, massaging gently into the face and neck until a white film forms. This is completely normal and is a sign that the formula is getting to work.

4. Leave for a full minute to allow the actives to penetrate.

5. Massage the remaining LYMA Cream into the skin using gentle circular motions until fully absorbed. Don’t forget to take your time – the slower the better. How do you continue to be at the forefront of skincare innovation and where do you get this motivation from? At LYMA we have an incredibly wide-ranging team of expert scientists, all at the top of their game in their respective fields, from biochemists to longevity doctors. When you surround yourself with innovators, you continue to be inspired to push and break boundaries. That link between LYMA and the scientific community is so strong that as scientific research evolves our way of thinking about the world, so too will LYMA. For me personally, exceeding expectations and changing pre-conceptions have always been what drives me. By not following the format adopted by the rest of the industry, we never stand still and continue to soar. I love that. How long does it take to turn an idea into reality? Longer than you’d imagine because

when you lead rather than follow, there are always unexpected hurdles to setting the new path. All our world-first products have taken some time to develop but skincare was by far the longest development process. It was such a saturated market, with no real innovation for quite some time, so we really needed to get granular in the details of what we wanted to develop, step well away from everyone else and not be afraid to push boundaries in how we got there. For LYMA Skincare, this process took a five-year timespan which for traditional cosmetics industry companies, would never be viable.

What is most important to you when building a new product? Scientific endeavour and innovation are fundamental to everything we do here at LYMA. A brand can have the most beautiful packaging or luxurious experience, but it’s meaningless without the hard proof that the product is actually working. That goes for potent skincare actives too; a world-class formula is worth nothing if it cannot penetrate through to the layers of skin it needs to so as to initiate profound change. Creating scientifically proven, evidence-based products will always remain at the heart of LYMA, no matter how long we take to get there! Where do you see the beauty and skincare industry evolving in the next five years? Consumers are smart and informed, they’re done with being told that something is “magic” or a “miracle”, they want science, and security in the knowledge that they are buying hi-tech solutions to ageold problems. We are moving away from trendy skincare ingredients and multi-step routines and instead, focusing on high quality ingredients and streamlined protocols, scientifically proven to work. Clinical studies and expert recommendations from scientific leading voices will be a must, as they always have been for us. Yes, beauty will always have that experiential element, but I think for brands to keep up, science needs to be at the core of every development, otherwise they will be lost in the noise. This is The Trailblazers Issue – what is your latest, most trailblazing beauty discovery? Adopting a 360 anti-ageing protocol that increases skin health at every level. The combination of LYMA Skincare, the Supplement and the LYMA Laser when used together? The results are completely incredible. The Supplement supports collagen production, provides antioxidant protection and increases keratin synthesis in skin from within. Then the actives in LYMA Skincare have not only been selected because they’re proven to change cellular behaviour, they also work in conjunction with the LYMA Laser to boost the transportation of molecules and the uptake of active ingredients into the skin. The Laser becomes this perfect trans-dermal topical delivery system, increasing the diffusion of lipidsoluble compounds whilst also enhancing the uptake of water-soluble compounds. It’s a complete ecosystem of skin health. I’m 50 and my skin looks better than it did in my 30’s and that’s completely down to LYMA.

“When you surround yourself with innovators, you continue to be inspired to push and break boundaries.”

“LYMA is in the business of breaking barriers.”

Skin’s Next Big Thing

Light-emitting LED masks are making waves (wavelengths to be specific) and continue to shape the future of skincare.

Amanda Powell, Cellreturn Middle East Founder, dives deep into this revolutionary beauty device discovery

WORDS: CAMILLE MACAWILI

What do the first 30 minutes of your day look like, your morning routine? Cup of coffee, 20 minutes of meditation with my Cellreturn Platinum LED Mask on followed by stretch and yoga, and on weekends a 20-minute run. What was the catalyst that led you to launch Cellreturn in Dubai? I chanced upon Cellreturn whilst binge-watching Korean Drama ‘The King Eternal Monarch’ on Netflix (whilst recovering from the closure of my clinic due to the coronavirus pandemic). Ordered one from Korea, tried it, and loved it and the rest was history. We sold over 1,000 units online, which led me to the idea of bringing and sharing the amazing beauty tech with the Middle East – starting with Dubai. What makes the Cellreturn Platinum LED Mask a game-changing beauty product worth investing in? The tech itself is out of this world, it is incredible to see how the science works (Photo Biomodulation) converting light energy to cell energy for cellular regeneration. The LED tech is harvested from NASA as they are the first to use Near Infrared to harvest crops in space. There are many copycat versions of the device in the market. Still, the issue is the efficacy as Cellreturn’s wavelengths are tried and tested by a group of scientists and doctors (published in peer-reviewed medical journals) and patented too. The Cellreturn Platinum LED Mask has 1026 LED lights and has Red, Blue, and Near Infrared Wavelengths. Can you expand on the science behind LED Therapy and how it helps our skin? Photo Biomodulation (PBM) – converts the light energy to Adenosine Triphosphate (ATP) at the powerhouse of the cells (mitochondria). This energy is then used by cells to stimulate a cascade of cellular regeneration which helps with collagen stimulation and formation, decreases lines, wrinkles, and pigmentation, increases skin hydration, and aids with wound healing. Our devices can penetrate 6mm into the skin whilst most professional devices can only penetrate up to 4mm. The more cells are targeted and rejuvenated, the healthier it becomes. PBM is currently a hot topic in the medical world and is being used to treat diseases ranging from arthritis, and Alzheimer’s to Parkinson’s.

How has the LED Therapy market evolved in the beauty market? A lot has changed over the years, but the tech has been perfected to assess the specific wavelengths that are actually useful and safe.

How is the Cellreturn Platinum LED Mask intended to be used in order to drive a truly transformative skin result? The Cellreturn Platinum LED Mask should be used on clean skin. This is important because we don’t

want anything to affect the penetration and absorption of the light wavelength. After the 20-minute treatment, you can then use a good serum and your usual skincare routine. Ideally, you should use the mask on a daily basis. The Red Mode is good for collagen formation and anti-ageing, the Blue Mode is antibacterial and great for acne control whilst the Pink Mode is good for controlling rosacea, eczema, psoriasis, and for sensitive skin. My favourite mode is the ‘Fast Mode’ which is only nine minutes and gives the skin a glowy dewy look! The best thing about the mask is that you don’t have to dedicate 20 minutes for the session, but you can do it anywhere even when you are watching TV or cooking! How do you continue to stay at the forefront of skincare innovation? I read a lot and I never stop exploring what is new, best, and what actually works. As a child, my parents always supported me to invent things and I guess that just stays on and I constantly try

to seek innovative solutions to any problems. What is most important to you when developing a new skincare product? First of all, it is important that it is safe but effective. I am actually working on a new face serum at the moment. Secondly, using natural ingredients and thirdly, being eco-friendly as much as possible without affecting the quality of the product.

Where do you see the beauty and skincare industry evolving in the next five years? In the next five years, tech will be at the forefront of beauty and skincare. I also think there will be more specific and personalised approach to skin care as we are all individuals and when it comes to skincare, there isn’t a onesize-fits-all approach.

This is The Trailblazers Issue – what is your latest, trailblazing beauty discovery? My revolutionary face serum, which will be in the market in the next few months so watch this space.

“This energy is used by cells to stimulate a cascade of cellular regeneration which helps with collagen stimulation and formation, decreases lines, wrinkles, and pigmentation, increases skin hydration, and aids with wound healing.”

GENERATIONAL BEAUTY

What do the first 30 minutes of your day look like, your morning routine? I wake around 6.15am, take a swim and then check my emails before waking my teenage daughters. I’m typically English, so I have to start my morning with a pot of tea, followed by a walk in the garden with my dogs. My skincare routine takes place once my daughters have gone to school, and I can then take some time for myself. I always use our Vitamin C brightening serum followed by our SPF Sun defence drops.

Can you tell us more about your own skincare routine? My morning skin care routine is all about hydration and protection. I start the day off with our Rosewater & Chamomile Cream Cleanser, followed by Vitamin C Serum which brightens and protects against UV-induced cell damage. I follow this with Bakuchiol Restoring Eye Cream to awaken my eyes, our Day Moisturiser to hydrate and nourish my skin. I finish off with a few drops of Sun Defence, which is a mineral SPF that protects against UV rays as well as shielding from blue light and environmental pollution. It also contains niacinamide which helps with any redness. In the evening, I always double cleanse with our Soothing Seed Oils Cleansing Balm and Cream Cleanser to remove all dirt and impurities. This is the time of day where I can take a little self-care and take the time to have the luxury of applying products. I apply our Miracle Night Serum, followed by our night cream which locks in our retinol-alternative serum to target fine lines and wrinkles, followed by our Restoring Eye Cream to hydrate my undereye. I finish off with my Intense Repair Night Cream to deeply hydrate and rejuvenate my skin overnight. Always place night cream on your neck and the top of your hands – we often forget this when we are in our thirties… thankfully my mother taught me this beauty secret… I now place our SPF defence drops on the top of my hands too.

What inspired you to launch the skincare brand Olivanna? Launching Olivanna was

rosemary extract, redness reducing cornflower and soothing organic chamomile to deliver maximum results.

The label’s packaging comes in artisan glass bottles. How has sustainability been a focal point for the brand? Sustainability has been a focal point for Olivanna from the beginning and extends to every aspect of the business including our packaging choices. We are committed to minimising our environmental impact and promoting eco-conscious practices throughout Olivanna’s journey. Our artisan glass bottles are designed to encourage a more sustainable lifestyle amongst our customers. They can be re-purposed or recycled, making it an eco-friendly choice that reduces waste and minimizes the use of new resources.

What product would you suggest to someone first trying Olivanna and why? I would highly recommend our award winning, Intense Repair Night Cream, enriched with collagen boosting organic cotton thistle, squalane and hyaluronic acid. It’s such a luxurious, rich cream and contains our soothing ingredients along with ceramides that rejuvenate and repair the skin whilst you sleep.

The brand is formulated with the young skin in mind. Was focusing on natural formulations key from the outset? My two daughters were the inspiration behind Olivanna and eventually led me to create Olivanna for younger complexions. Like any mother, I only want the best for their young skin and realized how many actives in many skincare products would cause a harsh reaction. Our younger skincare line is designed specifically for younger complexions, formulations that are superfruit infused and science led, whilst being clinically proven to deliver results.

inspired by my daughters, with the desire to create a skincare line formulated specifically for younger complexions. Many of the products we use are not suitable for younger skin, so this line ensures there is no adverse reaction. At Olivanna, we believe in a generational approach to skincare and have formulated a range for women alongside a range for younger skin.

The brand believes in the strength of nature –was this the vision from the outset? I was an early adopter of organic and natural beauty, so Olivanna absolutely had to follow my values and beliefs. Nature offers a vast array of botanical wonders, each with its unique properties and benefits. Olivanna harnesses the strength of botanical actives by carefully selecting the finest ingredients. How do you carefully source your ingredients to ensure they’re gentle on the skin? Our Signature Soothing Complex consists of the finest British grown botanicals. Our soothing trio of anti-inflammatory actives helps to gently balance and protect the skin's delicate microbiome from pollution and environmental aggressors. We use the highest concentration of antioxidant

Olivanna is high-performance, how does it deliver optimal results? By harnessing the power of our finest, botanical ingredients rich in omega and antioxidants, their nourishing properties ensure healthier and more radiant skin is visible. Our high-performing, formulations are created to target specific skin concerns, namely hydration, soothing, or anti-ageing. By providing visible improvements in skin health and appearance, our products empower all women to feel confident and beautiful in their skin. Olivanna encourages women to indulge in a daily ritual of self-care through our clinically proven, luxurious botanical range of products. This is The Trailblazer Issue – to you, what does it take to be a trailblazer? Setting yourself apart from the competition, always have integrity and confidence in your approach, ignore any critics and always forge ahead. Know the competitive landscape and aim to do everything with a difference and better. It’s a lot of hard work, but I’m lucky to have an incredible team to implement my vision – so value those around you that help make it happen and take them on the journey with you.

Founder of Olivanna, Janine Summers shares how she created a skincare brand to empower and inspire women with natural formulations

WORDS: SARAH JOSEPH

“Know the competitive landscape and aim to do everything with a difference and better.”

WORDS: SARAH JOSEPH

The Superlative Supplement

Talk us through your career. My fascination with health and fitness started young. Growing up in a household that was dominated by sports, I was well on my way to a promising athletic career until a knee injury abruptly halted my progress. This unexpected twist in my life, coupled with my daughter’s peanut allergy diagnosis, sparked a deep exploration into the realm of health and nutrition. Everything I do revolves around the belief that true wellness starts from within. Guiding my clients towards balance through natural methods, such as lifestyle adjustments like functional fitness, supplements, and therapeutic nutrition, is at the core of my practice. I am truly passionate about various aspects of health and wellness, ranging from biohacking and health optimisation to peptides, gut health, navigating autoimmune issues, maximizing sports performance, and energy optimisation. Whether it involves overcoming individual autoimmune challenges, addressing hormone imbalances, or making progress in areas such as gut health, energy levels, or aesthetics, my commitment is to bring my clients the results they desire. My primary objective now is to educate others about the possibilities and necessities of a high-quality, healthy lifestyle. This is precisely why I pursued certification as a functional medicine coach. Since 2016, I have been involved in numerous ventures within the health and wellness industry, including advising, investing in, or creating multiple companies across the UAE, Europe, and the UK.

What inspired you to launch UAE Peptides? Over the past six years, I have personally witnessed significant results from using peptide bioregulators with both myself and my clients. These results have been so remarkable that we felt compelled to share our experiences and raise awareness about this food supplement, which was once a classified secret of the Russian military.

UAE Peptides is the first of its kind in the region – can you expand on the brand and how it was conceived? Peptide Bioregulators have a long history, dating back to the early 1980s when they were discovered by Vladimir Khavinson, who is now a professor. At that time, Khavinson, a general in the Soviet Union Military, was tasked by the government to find a solution to combat premature ageing, which was prevalent, particularly among cosmonauts and submariners exposed to various toxic chemicals. Over the past two decades, these bioregulators have become available in the Western world, with tests, case studies, and reports gradually being translated from Russian to English. After personally meeting and discussing the outcomes with Professor Khavinson, we were determined to make this product accessible to our networks in the UAE, where prioritising health has become a primary objective. This led to the birth of UAE Peptides.

What are peptides made of and how do they function? Peptide bioregulators are derived from food, primarily from organ meats. These complexes of amino acids are thought to be the essential

Founding Partner of UAE Peptides, Dean Henry shares how these natural supplements can improve health optimisation, longevity, anti-ageing, disease prevention and vitality

components of proteins that are broken down in the gut and then transported through the endothelium into the bloodstream. A notable example is protein shakes, where a significant portion of the supplement is not effectively absorbed, but the amino acid component is. This is why we observe protein synthesis and muscle development. Peptide bioregulators are now recognised as one of the hallmarks of ageing, referred to as the “peptide hallmark of ageing.” It is estimated that the human body produces over 7000 different peptides, and like many other attributes in the body, the production of these peptides decreases as we age. Collagen serves as a prime example of this phenomenon, as the decline in the chain of peptides results in a loss of skin elasticity, leading to the appearance of fine lines and wrinkles. Every organ, bodily function, tissue, and gland is primarily composed of amino acids (proteins), all of which decline with age. The Bioligical-Regulators have the ability to specifically regulate each target area, promoting balance and normalisation within that area by matching the amino acid sequence of the target. The supplement actively seeks out the target area and establishes balance, which often involves upregulation. However, in certain cases, such as with an overactive thyroid (Hyperthyroidism), it may downregulate to restore balance to that specific area. This process is rarely observed in allopathic medicine, and as a result, adverse reactions and side effects are typically minimal to nonexistent.

Can you share more about the the science behind Peptides and why they are so effective?

When the peptide bioregulator crosses the endothelium, it attaches itself to the DNA of the target areas and regulates the cells. This mechanism is often referred to as a “gene switch”or an “epigenetic switch.” It is important to note that the bioregulator does not alter your DNA but rather upregulates it. The concept behind this process is that it potentially reverses the ageing of the target area, allowing it to function optimally as it did in the past.

Regulating biology and optimising health and hormones can have a direct or indirect impact on fertility. For instance, the use of ovary bioregulators has shown to normalise menstrual cycles and improve fertility in women. In the case of men, bioregulators targeting the testes and prostate have helped upregulate sperm production, particularly after undergoing testosterone replacement therapy (TRT) cycles, which can downregulate sperm production over extended periods of use. What are some of the key health changes that clients have experienced after trying this? The list of health benefits from peptide bioregulators continues to expand rapidly. Personally, I have experienced remarkable improvements in eye health and a significant correction of my shortsightedness through the use of retina bioregulators. Additionally, ovary peptides have proven effective in regulating menstrual cycles, while pancreas peptides have shown promise in improving insulin sensitivity for clients with both Type 1 and Type 2 diabetes. Testes peptides have been successful in enhancing libido and testosterone levels, adrenal peptides have demonstrated the ability to regulate and boost energy levels, pineal peptides have shown positive effects in regulating melatonin production and improving sleep, and CNS (Central Nervous System) peptides have been effective in enhancing cognitive energy and focus. With a total of 21 commercially available peptide bioregulators, the collection of case studies and evidence supporting their benefits continues to grow. Combining or stacking peptides can create optimal

efficiency, how can clients do this more effectively? Stacking bioregulators is highly recommended for achieving optimal outcomes as they can complement each other’s effects. One wellstudied combination is the stack of Thymus, Pineal, and Blood peptides. A peer-reviewed study conducted in the early 2000s on patients in an ageing community in Siberia demonstrated that this peptide stack, when cycled over a two-year period and followed up over an 11-year period, resulted in reduced mortality and sickness. The cohort that took this stack showed a better outcome of 1/3 in longevity and health span. We also offer specific stacks for females, such as the Ovary and Adrenals stack, as well as for males, including the Testes and Prostate stack. Additionally, we have the Brain and Energy bundle, which includes the CNS and Pineal peptides. It’s worth noting that taking nearly every peptide with Blood Vessel bioregulators is beneficial, as it enhances blood flow to all organs in the body, improving their overall function.

Peptide bioregulators have a longstanding history. However, how will they contribute to the future of medicine and health? The focus on delaying or preventing age-related diseases and safeguarding the brain against neurological decline is rapidly gaining prominence in the field of medicine. Many professionals in the health and wellness industry believe that considering ageing itself as a disease will lead us closer to discovering cures for numerous chronic diseases. Emphasising the restoration of balance within the human body, addressing root causes rather than merely suppressing symptoms, and treating patients with minimal risk of side effects are seen as crucial aspects of the future of medicine and overall health optimisation. By adopting this approach, we can potentially unlock new possibilities for medical advancements and enhance overall wellbeing.

This is The Trailblazers Issue – to you, what does it take to be a trailblazer? In my opinion, being a trailblazer revolves around prioritising people’s health and having a clear vision fuelled by passion and determination to help others. It requires resilience in the face of obstacles and setbacks while also possessing the ability to challenge the norm, break new ground, and inspire others to think differently.

“Addressing root causes rather than merely suppressing symptoms and treating patients with minimal risk of side effects are seen as crucial aspects of the future of medicine.”

EXPERT BEAUTY HACKS

WORDS: SARAH JOSEPH

These UAE-based specialists share their trailblazing skincare tips from TikTok

Nova Skin Clinic –Onuma

Saput Beauty and Laser Therapist

What are two key beauty hacks that you’ve observed on TikTok? The first one is DIY masks such as rubbing tomatoes or lemons, baking soda and cinnamon, on your skin. Always do a test-patch to ensure its efficacy, as each skin reacts differently. If you find something that is of interest that you want to try, verify that idea with a trusted source. The other is double cleansing, which involves using two separate cleansers to remove the dust and pollution from your external environment to reveal a healthier appearance. What’s a hack that you’ve tried and has worked for you? Double-cleansing! This simple basic step cleans the skin well and before starting any next steps of your beauty and skincare routine, it is important to remove your makeup and sunscreen very well.

Nova Skin Clinic –

Jessica Lisnyj Expert Skincare Specialist and Trainer

What are two key beauty hacks that you’ve observed on TikTok? The first hack is skin cycling, which is a routine that alternates between using active ingredients and letting the skin rest to repair itself after using certain ingredients. A skin cycling regimen consists of exfoliation night, retinoid night, recovery night, recovery night again and then repeats. This process helps to treat a number of skin issues and minimises irritation. The second hack I’ve seen is slugging which is basically sealing in your skincare using a petroleum product like vaseline all over your face before bed. You only need a small amount, and you will wake up with soft, hydrated skin. Try it if you have dry/dehydrated skin, but it’s

best to avoid if you have acne-prone skin. What’s a hack that you’ve tried and has worked for you. Skinimalism is a simple skincare routine which includes as little as three steps such as cleanser, moisturiser and sunscreen. It a TikTok trend that makes sense and doesn’t take 10 steps or an overwhelming majority of products to get clear, healthy and glowing skin. The most important information on any skincare product is the ingredient list. Science also suggests that a recipe for healthy, optimal skin includes a healthy diet, adequate sleep, drinking enough water, exercising and managing stress.

Skin Laundry – Rose Thea Laser Therapist

What are two key beauty hacks that you’ve observed on TikTok? TikTok is a great platform to learn things from both professionals and people who have a passion for skin. I’ve taken note of two skincare tricks – both of which help you save product and use your products more efficiently. Firstly, apply your hyaluronic acid serum or moisturiser to a damp face for better absorption. Hyaluronic acid should be applied to damp skin to retain and lock in moisture. When applied to dry skin, it can leave your skin feeling even drier as it draws moisture from the deeper levels of your skin. The second one is when using

sheet masks, ensure that you utilise the remaining serum by applying it to your neck and chest! Sheet masks contain wonderful serums that shouldn’t be wasted. I love using every last drop on my neck, chest, and even hands – our skincare should extend beyond just our face. Get ready to glow all over. What’s a hack that you’ve tried and has worked for you? I have seen retinol taking its place in the skincare world of TikTok recently. I have loved using it and the results I got from it. One thing all TikTok videos about using retinol will mention is the gradual introduction of the product into your skincare routine. When using active ingredients like retinol, it’s best to apply and introduce them gradually to avoid irritation. Retinol is a powerful skincare ingredient that some people are afraid to introduce due to the fear of irritation and purging. This can be easily achieved by selecting a lower potency and introducing it slowly. Remember, patience is key when introducing retinol. It may take a few weeks for your skin to fully adapt. The results, however, are worth it: promoting cell turnover, reducing the appearance of fine lines and wrinkles, and improving overall skin texture. Another tip is to use the sandwich method – apply the retinol after applying a layer of lightweight moisturiser, and top it off with another layer of moisturiser to ensure the skin is well hydrated from the outside in.

“A recipe for healthy, optimal skin includes a healthy diet, adequate sleep, drinking enough water, exercising and managing stress.”

The Beauty Shelf

Jewellery designer Noora Shawqi talks us through her hero beauty products

COMPILED BY: JOELLE ALBEAINO

Airbrush Flawless Filter

Dhs202 Charlotte Tilbury

Recently, I’ve been obsessing over Charlotte Tilbury products, as they always compliment my skin, and the finishing is always beautiful. I use the Airbrush Flawless Filter for a “no makeup” makeup look.

Matte Beauty Blush Wand

Dhs154 Charlotte Tilbury

I love using the Matte Beauty Blush Wand inPeach colour on top of the flawless foundation. The combination of the two together is absolutely beautiful.

Can’t Stop Won’t Stop Contour

Concealer Dhs69 NYX

Professional Makeup

I am very selective when it comes to concealer, as I love a smooth finish look that lasts long without becoming creasy or patchy. Thanks to TikTok makeup recommendations, I was introduced to NYX Can’t Stop Won’t Stop concealer and it has become my absolute favourite.

Relief Sun : Rice + Probiotics

(SPF50+ PA++++) Dhs66

Beauty of Joseon

Investing in skincare is so important and I think about skincare with a long-term

approach. I finish my morning skincare routine with Beauty of Joseon Sunblock. I have tried many sun blocks throughout the years, and this has become my favourite. It has no tint, but I personally love how it

blends into the skin. It’s very lightweight with SPF 50 and has natural ingredients that are good for the skin. It also doesn’t get cakey or oily.

Charlotte’s Magic Lip Oil Crystal

Elixir Dhs135 Charlotte Tilbury

When it comes to lipsticks or lip wear in general, I usually switch between colours and brands. I like adding Charlotte Tilbury’s Lip Oil as a final touch, I love how it keeps the lips hydrated for a long time with a glossy finish.

Skin Perfecting 2% BHA Liquid

Exfoliant Dhs142 Paula’s Choice I use this at night, after I have washed my face.

Bioactive Collagen Gel

Dhs295 Health Nag

A big part of my daily routine is taking collagen. Before I start my day, I take a teaspoon

of Bioactive Collagen Gel from Health Nag. It is not only good for the skin elasticity, but it also promotes hair and nail growth, and it also supports gut health and immunity.

Daily Frequent Shampoo

Dhs79 milk_shake

I dye my hair frequently so adding this to my routine was essential. I have been using the shampoo and conditioner and so far, I am so happy with the results.

Energizing Blend Scalp Treatment Dhs111 milk_shake

I’ve been using the rosemary spray and it’s really supported my scalp health which is so key for strong hair.

Caudalie Resvératrol Instant Firming Dhs255 Caudalie A must before applying my night cream.

DATE: 15th November 2023 VENUE: Palazzo Versace Dubai

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COMPILED BY: CAMILLE MACAWILI

AM TO PM BEAUTY

Jess Hunt, Founder of REFY, shares her morning-to-evening beauty routine

Talk us through your morning beauty routine. I think my morning routine goes beyond just skincare, so I always wake up and try to take a moment to myself before going onto my skincare. Often, I’ll have juice to start my morning and I try to take supplements each day to support my health. My morning routine usually consists of cleansing and brightening, and I use products to defend my skin and keep it super healthy like the Zo Skin Health Daily Power Defence and, of course, SPF every day. I’ll always use my REFY Lip Buff to prep and hydrate my lips and I end with the REFY Primer which is a 3-in-1 serum/moisturiser and

primer for your makeup. I’ll even wear this on no makeup days as it gives such a glowing finish and using the roller applicator really sculpts my face for the rest of the day. I always pop on my REFY Lip Gloss before I head out as well as it’s a high-shine gloss with all the benefits of a balm and keeps my lips hydrated!

How does your evening beauty routine differ? I love taking my makeup off at the end of the day and really focusing on cleansing and hydrating my skin. I use SkinCeuticals Simply Clean Gel to wash the day off and then I will use the Hydrating B5 Serum to give my skin a hydration boost.

What are your go-to skincare products? I love my REFY Primer and Lip Buff, but I am also a huge fan of SkinCeuticals and Zo Skin Health products.

How would you describe your approach to makeup? I do love a minimal approach to makeup, especially for everyday. I love versatile products that adapt to the kind of finish I am looking for, which has been a big driver in developing some of the REFY products. I am also a big believer in products that simplify my routine, another key driver behind REFY, as this means I can get the desired results without having to spend hours getting ready.

Clockwise from top left: Lip Buff Dhs68 REFY; Daily Power Defence 50ml Dhs860 Zo Skin Health; Simply Clean Gel Cleanser 200ml Dhs214 SkinCeuticals; Face Primer Dhs116 REFY; Hydrating B5 Hyaluronic Serum 30ml Dhs384 SkinCeuticals; Lip Gloss Dhs78 REFY

What can always be found in your makeup bag? My makeup bag is almost entirely REFY products now, which is always so crazy to see as the brand grows. My REFY Lip Gloss can always be found in every bag of mine, not just my makeup bag, as it really is a daily essential, especially the new tinted glosses. Fragrance wise, which is your favourite? This is super hard to answer as I feel like I associate a lot of different fragrances with different memories or times of my life. It’s really crazy how a fragrance can unlock a memory, so I find it really hard to choose. At the moment I am loving Maison Francis Kurkdjian’s Baccarat Rouge because it

really makes me feel confident and strong. How do you choose your evening fragrance? Honestly, it depends on my mood and what I am doing that evening! I’ll wear something different for a dinner with friends than I would for an event. I really love to mix it up. Talk us through your hair routine. I try to keep it as simple as possible and focus on nourishing and hydrating my hair, especially after a shoot when it has been styled quite a bit! I am a big fan of Ouai and their shampoos and I have recently been introduced to the K-18 hair masks which are amazing. I use GHD’s heat protectant spray for when I am styling my hair and I also love the Shine Spray from

Colour Wow for that added sleek, glossy look! What is the most unusual item in your makeup bag. The REFY Lip Gloss carry case we released as part of our limited-edition Tinted Gloss collection! At first glance, it just looks like this random metal box but it’s actually a compact mirror so I can keep my lip gloss in it and apply using the mirror!

This is The Trailblazers Issue – which are the most game-changing beauty products you use? So many REFY samples that are absolutely game-changing are in there that I wish I could share with you. This next year we have some insanely innovative products launching and I am honestly so excited!

A CLEAR VISION

WORDS: CAMILLE MACAWILI

What do the first 30 minutes of your day look like, your morning routine? Of course, life is not static, so every day is very different. What doesn’t change is getting up with the light as it’s the calmest and most beautiful time of the day. I have my morning playlist on, no social channels for me in the morning as it’s a brain and time drain. I read and then get the kids off to school, walk the dogs, and I’m off to work. You’ve had a prolific multi-hyphen career built around the fashion, retail, entertainment, and technology industries. Talk us through your career journey. I started in the music industry in New York City because it was the 90s. It was the era when you could walk into a tiny club on the Lower East Side and listen to the best band you’ve ever come across that you’d sign up months later and the rest is history. But then the internet era came, and change was difficult. With a sense of responsibility towards the artists, a lot of work was put into protecting their rights which led to digitizing their content and giving them rights to them. Those who embraced it became acclaimed designers and creators in their own right and used technology to amplify their reach. A fashion show is about the music as much as the fashion. A designer is a musician as streetwear is an extension of a genre of music. Artists are followed as much for their music as for their sense of style. Technology is simply an enabler for them to do as much or as little as they want to reach a larger audience. AI and metaverse is the now.

Imagine what the future holds. I cannot wait. Common theme: embrace change and work your hardest in what you love and bring purpose and love into it – and you’re all set. What has been the most pivotal moment of your career to date and how has it shaped your understanding of success? Success: Having to shut down a bad business taught me how to build a good business. Abundance: Starting my own business taught me financial management more than my

it matter? It does when you’re not being heard. Overcoming it by starting internally first with our own organization was important. We consciously hired females in key positions. Sponsoring companies and startups and pitches that are female-led, hosting events that openly discuss the topics we’re facing all help. But there’s a lot more we can do as the gap is wide and widens at the top.

How do you aim to amplify and shape the future of women in tech in the region? Mentorship. Sponsorship. Returnships. Funds for females in tech are important. Training programmes to allow more women to cross over from other industries into tech. Lastly, programmes that actively maintain females in middle management, so they make it to the top. What does innovation look like for you these days? It is endless. We’re doing it with the tech platform, the content, the campaign creation, the compensation, and the way brands are being presented. We are building solutions around problems, and we’re doing it in a fun, young, and creative way that allows our users to benefit from the growth of the brand they choose to buy into.

MBA ever did. Joy: Going through a divorce forced me to find my way to happiness and love. Peace: Having a very clear sense of purpose in my personal and professional life gives me inner peace.

Tell us about the businesses you’re involved in. In tech, Beyond One is a phenomenal business that I’m very excited to be a part of. The team is brilliant. We are a digital platform that offers communityled products and services.

In fashion, Shocase is close to what I was doing at NET-A-PORTER. Launching brands globally and putting all the pieces together to ensure the success of the business for both the designer and buyer. In art, Art of Rare & Vintage is a circularity concept built around a concierge service for the collectors in the region. We’ve built the concept around events with exclusive access.

As a female in the tech industry, what have been the challenges you’ve encountered and how did you overcome them? Beyond One is an incredibly empowering culture where over 30% of our C-suite are female, but the ecosystem around us is not the same. Does

What did you learn during your time at NETA-PORTER? We are a region with great talent and taste. We are influencers in our own right. We are major players in the global market if we choose to be. We need someone to open doors for our great talented designers, artists, and musicians as our market is too small to sustain them and allow them to grow. The next generation of artists has finally arrived, and I am so excited to see what they’re going to do with that talent that merges art, music fashion, and tech.

This is The Trailblazers Issue – how do you hope to support future trailblazers? I hope to show that you can be a person (male or female) from the Middle East who can make it globally if you choose to accept the challenge. I hope to be a mentor and a sponsor to businesses, so they don’t suffer the pitfalls and lose faith in themselves or their ideas. I want to attract capital and good ideas to the region and from the region. And we need more vocational training opportunities to give every person with potential the opportunity to grow by learning and training.

IMAGE: WALEED SHAH

A combination of remarkable leadership history, razor-sharp instincts, and exceptional vision make Nisreen Shocair an unstoppable force in the luxury, tech, and entertainment industries. Here, Shocair gives insight into her success, touches on her time at NET-A-PORTER, and shares how she’s amplifying the brands of the future

WORDS: SARAH JOSEPH AND JO Ë LLE ALBEAINO

FORGING A NEW FUTURE

Powerful Emirati women changing the entrepreneurial landscape on both a regional and global scale

and clean lines, the brand empowers women through its impeccable fit and versatility. From unique kaftans to subtly structured culottes and sleek separates paired with tailored overlays, each creation exudes elegance and sophistication, eventually gaining international acclaim and being stocked on renowned platforms. With more collaborations

I launched the Yasmin Al Mulla Design Firm in 2019, which aimed to connect the legacy of my culture with global names such as Cartier, Tiffany & Co. Louis Vuitton and more. By drawing inspiration from the captivating culture of the UAE, my art creations pay homage to the country and merge with the rich Emirati culture. By encompassing a contemporary and artistic approach, the pieces result in elevated and luxurious art and fashion.

Yasmin Al Mulla

Tell us about your brand. In September 2014, I co-founded YNM, which focuses on designing handmade contemporary classics with a timeless appeal. With a focus on sleek

The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” – what does this mean to you? As a female Emirati designer and artist, the theme “We Collaborate for Tomorrow” for Emirati Women’s Day holds profound significance. To me, this theme embodies the essence of unity and collective progress, recognising the importance of collaboration among Emirati women to shape a better future. It emphasises the importance of supporting and empowering one another, breaking free from stereotypes, and collectively striving towards a more equal

and prosperous future for all Emirati women. Through our collaborative efforts, we can leave a lasting legacy that paves the way for future generations of talented and successful women in the UAE.

How has the UAE supported women to feel empowered throughout the years? The UAE has been steadfast in its support towards women empowerment. Emirati women have been trailblazers across various industries from the beginning. Growing up in a supportive and appreciative nation, we are privileged to witness women excelling in all sectors. Today, we see Emirati women holding esteemed positions as Ambassadors, CEOs, Ministers, Entrepreneurs, and leaders in diverse fields. They embody our collective commitment to progress and actively contribute to launching innovative concepts and initiatives. The UAE continuously presents us with tremendous opportunities, fuelling our drive to make a meaningful impact every day.

What piece of advice would you give to women who want to start their own business? As an Emirati woman, my advice to all aspiring female entrepreneurs would be to embrace the power within themselves and dare to pursue their dreams. Starting a business is an extraordinary journey of self-discovery and growth. Trust your instincts, and believe in the unique vision you have for your venture.

FASHION DESIGNER & CREATIVE DIRECTOR – YNM DESIGN FIRM

Remember that passion and purpose are the driving forces that will keep you motivated through challenges and triumphs alike. Remember you are part of a rising tide of empowered women entrepreneurs, and your ambition and determination will only uplift your business but also inspire others around you. As you venture forth, know that the possibilities are limitless, and the UAE embraces and supports the dreams of bold women who seek to make their mark on the world. Let your entrepreneurial spirit soar and make a beautiful impact with your vision and dedication. What hurdles did you face on your journey and how did you overcome them? To me, challenges are not mere obstacles, they represent invaluable life experiences from which I have gained tremendous wisdom and growth. Each hurdle I encounter becomes an opportunity to learn and evolve, shaping me into a stronger more resilient individual. Embracing these experiences with a positive mindset has allowed me to overcome them with determination propelling me forward on my journey as an Emirati female entrepreneur. Through these lessons, I have come to appreciate the beauty of resilience and the transformative power of seeing challenges as steppingstones towards becoming the best version of myself.

Asma Lootah

FOUNDER – THE HUNDRED WELLNESS CENTRE

The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” – what does this mean to you? Our future is collaborative and as women, we are powered by an inherent love, instinct, education and desire, to create and build. I believe our purpose is greater than ourselves and when we work hand in hand together, with commitment and purpose, fuelled with kindness, we are a driving force behind any change in the world. I feel honoured and privileged to play my part in forging and working together towards a brighter and prosperous future for all, and generations to come. How has the UAE supported women to feel empowered throughout the years? The formidable support and empowerment we have as Emirati women is limitless. I am proud to belong to a nation with visionary leaders that embrace gender equality, who not only enable every woman the opportunity to thrive but recognize the pivotal role woman play in the social, economic, and political success of the UAE. There is often a misconceived narrative that UAE women are supressed and passive, but we have never had to fight for equality,

we have been empowered since the nation’s founding. Our country’s fundamental belief, right from our humble beginnings to the thriving and cosmopolitan country we have created, is that men and women are equal partners. UAE women are pioneering leaders, innovators, entrepreneurs, and drivers of change and our voices resonate into every sphere of society. I am grateful every day to call this amazing country my home. What piece of advice would you give to women who want to start their own business? Have confidence and enjoy the journey, embrace the highs and lows, acknowledge your achievements, and believe in yourself, even when no-one else does. You may face challenges, however, remind yourself of your purpose and surrender to that. That doesn’t mean giving up, rather lean into the path that life has set for us. Magic happens when we allow possibilities to happen, rather than making them happen.

What hurdles did you face on your journey and how did you overcome them? I have always embraced a strong mindset and a belief in that everything in life is temporary, even hard times will pass. My mottos in life are that ‘where there is a will, there is a way’ and that ‘everything will work out in the end’. We all face challenges throughout our life, and I really believe things happen for a reason. Life is always speaking to us, especially in our greatest trials, and it is important to listen and learn from those moments. In the words of Oprah Winfrey – “listen to life’s whispers”.

Butheina Kazim FOUNDER – CINEMA AKIL

Tell us about your brand. Cinema Akil is the only independent arthouse cinema in the Gulf. Up until we opened our permanent theatre in 2018 at Alserkal Avenue in Al Quoz, we have proudly been activating pop-up cinemas since 2014. Through our programming, we have firmly dedicated ourselves to featuring films from the region that face challenges in securing distribution, preventing them from reaching audiences who are eager to engage with and support them. We are especially committed to celebrating talents and voices in cinema from the Middle East and North Africa region, with a particular focus on carving out a space for Emirati cinema.

The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” – what does this mean to you? Collaboration is at the heart of everything we do and has been the recipe for our sustainability and success since day one. Our reliance on like-minded partners, such as Alserkal, communities and audiences is the reason we are able to continue our work and deliver towards our mission of being a successful, active and dynamic platform. Personally, I hold a lot of value towards collaboration between women and womenrun businesses and enterprises. I firmly believe in the power of our programming and partnerships to foster meaningful collaborations, supporting and amplifying projects, films, and ideas led by women. Empowered women empower women is not just a motto; but an action plan in our books.

EMIRATI ENTREPRENEURS

How has the UAE supported women to feel empowered throughout the years? We are fortunate to live in a country where women’s visibility in leadership is not only a priority but also an ever-evolving realm of change and progress. I believe this commitment is a key catalyst in putting that priority front and centre of the larger strategic development of the nation and its ability to thrive and differentiate itself in a global leadership position. What piece of advice would you give to women who want to start their own business? My advice to women who want to start their own business is to not be afraid to be considered an outcast or maverick as most great ideas, voices, and originality come from the bravery of those in the periphery. You don’t need a role model – just jump to your own calling and carry your voice firmly.

Hala Al Gergawi

FOUNDER – TEA BEFORE NOON & CEO – ELEVENISH.COM

Tell us about your brand. As the founder of Elevenish.com, our brand is built upon a passionate belief in the power of emerging designers and their ability to shape the future of fashion. We are dedicated to providing a platform that showcases these talented individuals, allowing them to share their unique perspectives, craftsmanship, and creativity with the world. At Elevenish.com, we strive to curate a carefully selected collection of luxury fashion that goes beyond mainstream trends. We focus on discovering exceptional pieces that embody

innovation, quality, and artistic expression. Our mission is to introduce our discerning customers to emerging designers who are pushing boundaries, offering them access to exclusive and one-of-a-kind designs that resonate with their individual style sensibilities. We pride ourselves on offering a seamless and personalised shopping experience. We understand that fashion is not just about garments but also about self-expression and individuality. That’s why we provide a range of services, including personal shopping assistance, custom-order options, and access to our team of expert stylists. Our goal is to empower our customers to curate their own unique wardrobe and feel confident in their personal style choices. Beyond our digital presence, we have established a physical showroom located at Majlis Ghorfat Um Al Sheif in Jumeirah, Dubai. This showroom provides a tangible space for customers to engage with our latest curated collections and for our designers to engage with customers through Pop Ups and events. The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” — what does this mean to you? The theme for Emirati Women’s Day, “We Collaborate for Tomorrow,” holds great significance for me personally and for the vision of Elevenish. com. Collaboration is a fundamental pillar in driving positive change and fostering a brighter future for Emirati women and society as a whole. To me, “We Collaborate for Tomorrow” emphasizes the power of unity and collective action. It recognizes that by coming together, pooling our strengths, and working collaboratively, we can create a more inclusive and prosperous future. This theme resonates deeply with our brand’s values and mission. At Elevenish.com, we strongly believe in the transformative power of collaboration. We actively collaborate with emerging designers, supporting and showcasing their talent on our platform. By providing them with a global platform, we aim to empower these designers and contribute to the growth and success of the fashion industry. Furthermore, collaboration extends beyond our interactions with designers. We actively seek collaborations with industry professionals, International brands, and like-minded organizations that share our values. Through these partnerships, we can amplify our impact, foster innovation, and create meaningful experiences for our customers. Embracing collaboration also means recognizing the importance of diversity and inclusivity. We celebrate the rich cultural heritage of the UAE and actively seek to promote diversity in our curated collections. By featuring designers from different backgrounds and

embracing a variety of artistic expressions, we aim to create a platform that reflects the diverse perspectives and talents of our society. How has the UAE supported women to feel empowered throughout the years? The UAE has strongly supported women’s empowerment over the years through various initiatives and policies. Platforms and organizations dedicated to empowering women have been established, offering support networks and fostering leadership skills. The UAE celebrates women’s achievements through events and awards. These comprehensive efforts have created an environment where women feel empowered, valued, and have opportunities to contribute to the nation’s progress.

What piece of advice would you give to women who want to start their own business? My advice to women who want to start their own business is to believe in themselves and their capabilities. Self-confidence is key in overcoming challenges and taking risks. It’s important to identify your passions and strengths, as they will fuel your motivation and drive. Surround yourself with a supportive network, peers, and professionals who can provide guidance and encouragement, as today I strongly believe that my network is my net-worth. Additionally, conduct thorough market research and develop a solid business plan that outlines your goals, target audience, and strategies for success. Embrace continuous learning and be open to adapting and evolving your business as needed. Finally, don’t be afraid to take the leap and pursue your entrepreneurial dreams. With determination, resilience, and a clear vision, you can overcome obstacles and build a successful business that reflects your unique talents and aspirations.

What hurdles did you face on your journey and how did you overcome them? On the journey of founding Elevenish.com, I faced various hurdles that required resilience and resourcefulness to overcome. One of the major challenges was establishing credibility and trust in a competitive industry. To tackle this, I focused on building strong relationships with designers and partnering with influential individuals and organizations. Throughout the journey, I stayed focused on our mission, embraced a mindset of continuous learning. Overcoming these obstacles required perseverance and adaptability. Today, Elevenish. com stands as a leading luxury fashion platform, driven by our dedication to providing exceptional experiences for designers and customers alike. The journey was challenging, but the rewards of seeing our vision come to life and making a positive impact on the fashion industry have been truly fulfilling.

Fatma Al Otaiba FOUNDER – ODEEM

Tell us about your brand. Odeem is a luxury accessory label based in Dubai, specializing in modern and elegantly handcrafted leather goods. Our focus is on creating timeless pieces by integrating a vartiety of responsibly sourced leather skins and textures offering women of character a unique style. Our handbags go beyond simple accessories and become an essential part of a sophisticated lifestyle. With Odeem, every woman can express their distinct tastes and preferences through meticulously crafted designs that embody elegance and empowerment. The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” — what does this mean to you? As an Emirati woman, the theme “We Collaborate for Tomorrow” for Emirati Women’s Day holds great significance and embodies the values that resonate deeply with me. To me, this theme encompasses a vision of unity and empowerment, where women come together to uplift and support one another on their journey towards a brighter future. As an Emirati woman, I am inspired to be part of this collective effort in uplifting and supporting one another, creating opportunities, and nurturing women-led enterprises. Together, we can achieve remarkable milestones and shape a future that reflects the values of compassion, equality and prosperity for all.

How has the UAE supported women to feel empowered throughout the years? Over the years, the UAE has empowered women through education, providing free access to

schooling up to college level. It actively encourages women’s participation in the workforce, allowing them to hold significant positions in the government, such as ministers and ambassadors. This comprehensive approach has enabled women to thrive and become influential contributors to the nation’s progress, making them an essential part of the country’s growth and development. What piece of advice would you give to women who want to start their own business? To women eager to start their own businesses, my advice is simple yet powerful. Age should never hold you back, take the leap fearlessly, regardless of your stage in life. Embrace learning as you go, whether in a familiar territory or uncharted waters. Avoid comparison and focus on your unique journey. Embrace the supportive environment the UAE provides for women in business and seize every opportunity to thrive. You have the potential to make a remarkable impact, so believe in yourself and let your entrepreneurial spirit soar! What hurdles did you face on your journey and how did you overcome them? My biggest hurdle was starting a business in an industry, I had no prior experience in. But I didn’t let fear stop me. Instead, I embraced a mindset of constant learning. I believed in my brand’s vision and remained passionate throughout the journey. Embracing the ups and downs, I turned setbacks into steppingstones for growth. Today I stand proud of my accomplishments.

Noora Shawqi

FOUNDER – NOORA SHAWQI

Tell us about your brand. Noora Shawqi is a brand that delivers a vision of modern elegance, epitomizing effortless femininity through clean designs, exquisite craftsmanship and unique styles. Drawing inspiration from the designer’s love of traveling, our fine jewellery collections combine cultural references with impeccable quality, resulting in statement pieces that possess a timeless aesthetic. We take pride in using only the finest materials, such as gold, diamonds, and vibrant stones, to construct our designs. Our eponymous collection is primarily made in Dubai, where we collaborate closely with highly-skilled artisans who bring our creations to life with their exceptional craftsmanship. Our distinctive collections cater to the modern, confident woman who seeks meaningful jewellery as an everyday companion or to commemorate special occasions

in her life. Through our creations, we invite women to express their unique style and embrace their innate beauty, encouraging them to shine with confidence and authenticity. The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” — what does this mean to you? “We Collaborate for Tomorrow” signifies the power and strength that comes from unity and collective effort. It highlights the importance of women supporting and uplifting one another to create a better future. Collaboration enables us to pool our talents, ideas, and resources, leading to greater achievements and progress. How has the UAE supported women to feel empowered throughout the years? The UAE has been a steadfast supporter of women’s empowerment, providing comprehensive support to foster an environment where women can thrive and succeed. One of the key ways in which the UAE has supported women is by building a robust entrepreneurial ecosystem specifically designed for female entrepreneurs. From providing access to funding and mentorship programmes to offering business development resources and networking opportunities, the UAE supports women at every step of their entrepreneurial journey. This inclusive environment encourages women to pursue their passions, take on

leadership roles, and make meaningful contributions to the business landscape. What piece of advice would you give to women who want to start their own business? One valuable piece of advice I would give to women who aspire to start their own

business is to prioritise building a strong network and actively seek opportunities to learn from others. Surrounding yourself with like-minded individuals and industry experts can provide invaluable insights, guidance, and support throughout your entrepreneurial journey. Embrace each opportunity as a chance to learn and grow, and be open to seeking advice and feedback from those who have walked a similar path.

What hurdles did you face on your journey and how did you overcome them? On my entrepreneurial journey, I faced the challenge of navigating a highly competitive industry that demands constant innovation. To overcome these difficulties and spark new design inspiration, I returned to my primary source of inspiration: travel. Exploring different cultures and landscapes rejuvenated my creative vision and allowed me to infuse unique elements into my designs. By immersing myself in new experiences and embracing the wonders of the world, I overcame obstacles and discovered innovative ways to express my artistic vision through jewellery.

Nadia Zaal

FOUNDER & CEO — ZAYA

Tell us about your brand. Zaya is a company that I set up initially to develop communities. Zaya is most known for Nurai Island, Al Barari’s latest phases and the most recently, newly launched, Zuha Island. We realised that we excel at creating communities that nurture people — I guess that’s my feminine side — so we branched out into education

by providing a nurturing holistic education. Zaya Early Learning is the first non-mainstream school in Dubai and we’re moving to a new campus next year. I’m sure we’ll branch out into further industries, always focusing on attention to detail, nurturing the soul as well as amplifying the feminine energy in the world. I’m all about feminine energy. The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” — what does this mean to you? To me, the theme “We Collaborate for Tomorrow” is a great theme that is of great significance, I find it crucial to find a supportive female tribe. I wouldn’t be sane without mine. I believe every successful woman needs to find her tribe. I think we need to go back to our traditions of having female communities supporting one another and understanding our needs, which is vital. It’s very important to nurture that female side, especially when you’re an entrepreneur because it can be very male-centric, which is not necessarily a bad thing, but you need the yin and the yang so when you’re outside in a predominantly male world, you have that sanctuary where you feel understood. How has the UAE supported women to feel empowered throughout the years? I get asked this a lot. To be honest, I have never felt at any disadvantage throughout my career. In fact, I feel the complete opposite. I feel the government, the leadership and decision makers, at least for the past 15 years, have been extremely supportive. My husband always laughs at me that I get away with stuff that he would never be able to get away with. I think that’s a function of everyone being extra supportive of women who want to make a difference.

What piece of advice would you give to women who want to start their own business? My advice would be 80% mindset, 20% tactics, so continually work on your mindset. It is not easy; you do have to learn grit and hustle but always make sure that you find a tribe of women that are supportive because you need that safe space while you are going through your gladiator moments.

What hurdles did you face on your journey and how did you overcome them? I think my hurdles are no different than any entrepreneurs. As your companies evolve, people go through different hurdles. In the beginning it’s usually cashflows, funding and how to secure revenue lines and you hit many hurdles trying to figure all that out. But then as my company evolved, I moved on to different hurdles which were more of hiring the right team and understanding what to look for. I learned very quickly that hiring for attitude

is better than hiring for skills. Understanding exactly what my corporate culture is took me some time. I think different stages in a company’s evolution presents different challenges. As the company grows, the quality of your challenges improves, but there are always new hurdles to overcome.

Nora Al Ramadhan

CO-FOUNDER & CEO — APOTHECA BEAUTY

Tell us about your brand. Apotheca Beauty Co is an unconventional beauty distribution company that specialises in establishing markets for premium, niche beauty brands looking to enter the Middle East. Our curated portfolio includes high-growth, founder-lead brands that value local partners who relate to and embody the ethos of their products. Founded by myself and my two sisters, we are the consumers of the products we bring to the market and relate to the ever-changing needs of Middle Eastern women. We have together experimented with numerous beauty regimens and work to cherry-pick what we believe to be the most effective beauty solutions for our region. The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” — what does this mean to you? As a collective, we can be stronger, more resilient, and more impactful. In my professional life, we partner with our suppliers and colleagues to jointly educate our consumers on the importance of self-care for your physical and mental wellbeing. This can be in the form of choosing the right skincare regimens, supplements, and lifestyle choices.

How has the UAE supported women to feel empowered throughout the years? By continuing to actively celebrate women, their development and achievements, the UAE in essence is empowering women. Feeling supported by the country you live in and your surrounding network, encourages women to challenge themselves. Over the past few years, the UAE has championed influential women in business, sport, and science – empowering younger generations.

What piece of of advice would you give to women who want to start their own business? Allow your femininity to be your advantage and source of strength; ask for help when you need to, forgive yourself and do not get discouraged. Often, when one door closes, another opens.

What hurdles did you face on your journey and how did you overcome them? What I initially found to be more of a struggle upon launching Apotheca Beauty was being a young, female entrepreneur coming into an industry dominated by large powerhouses who have been in this industry for decades. It was a challenge to gain credibility, despite my education and consumer knowledge. However, my youthfulness and personal drive to make a difference, played out to be one of my advantages and led to where I am today. I have learned to focus on the bigger picture and not get discouraged – which is something I continuously work on.

Asma Al Matrooshi

FOUNDER – EPIPHANY

The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” — what does this mean to you? I believe collaborations are the base of success. Collaborating with different designers throughout my journey has helped me grow so much. Working with wonderful designers and jewellers big or small has helped me create in different ways. I believe the more we collaborate the more we grow as individuals.

How has the UAE supported women to feel empowered throughout the years? The UAE has supported women throughout the years starting with His Highness the late Sheikh Zayed bin Sultan Al Nahyan; he always spoke about the role of women in our society: “I encourage women to work in positions that maintain respect and dignity as mothers and makers of generations.” — this was one of his quotes. Also, His Highness Sheikh Mohammed Bin Rashed Al Maktoum, the Ruler of Dubai, once said: “Our job is to provide an

environment that unlocks women’s potential – one that protects their dignity and femininity, helps them create the necessary balance in their lives, and values their talents and potential. Given this environment, I am confident that women will perform nothing short of miracles”. Our leaders have always paved the way for us young Emirati women, they have helped us tremendously to begin our journey and practise business at a very young age. What piece of of advice would you give to women who want to start their own business? My advice would be to be authentic and different. Add your own print to our society by being yourself.

What hurdles did you face on your journey and how did you overcome them? Every journey has its bumps, starting this business was an absolute excitement, especially to experience people’s reaction to wearing coloured abayas as it was all about black abayas until nine years ago. Of course, I’ve had backlash like “you are changing our traditions” but this has transformed in such a beautiful way that everyone now wears coloured abayas. I believe that I have succeeded at this experiment, and I can’t wait for my new upcoming experiments.

Fatma Almheiri

ENTREPRENEUR

Tell us about your brand. I took the decision to close it down. I have exciting projects in the pipeline that I cannot wait to share soon. It has been an incredible journey and it was just time for me to let it go. Sometimes it’s

necessary to close certain doors for other greater doors to open. I loved every second of it even though it was very challenging, but I wouldn’t have had it any other way.

The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” — what does this mean to you? The theme “We Collaborate for Tomorrow” celebrates the spirit of unity, cooperation, and collective efforts among Emirati women in shaping a brighter future. It emphasises the importance of coming together, sharing ideas, knowledge, and resources to address challenges and create opportunities for progress and development. Emirati women can overcome obstacles, break barriers, and achieve greater heights in various spheres of life. This collaboration can extend to different aspects, including social, economic, cultural, and political domains. Through collaboration, women can leverage their diverse skills, experiences, and perspectives to drive positive transformations and foster a more inclusive and equitable society. By recognizing the power of collaboration, Emirati Women’s Day encourages women to unite and support each other, share knowledge and experiences, and create an environment where they can thrive and make a significant impact on the future of the United Arab Emirates.

How has the UAE supported women to feel empowered throughout the years? The United Arab Emirates has supported women’s empowerment through various initiatives. The UAE encourages their participation in the workforce and offers support for entrepreneurship and leadership roles. Efforts have been made to increase women’s

representation in decision-making positions. The UAE has also established programmes for skill development and leadership training, fostering a more inclusive society. What piece of advice would you give to women who want to start their own business? For women aspiring to start their own business, my advice would be to believe in themselves and their ideas. Thoroughly research the market and create a solid business plan. Seek mentorship and build a supportive network of peers. Embrace continuous learning, prioritise customer satisfaction, and manage finances wisely. Stay adaptable, resilient, and committed to your vision. Entrepreneurship requires dedication, but with determination and passion, women can achieve success in their business ventures.

What hurdles did you face on your journey and how did you overcome them? Having a full-time job, running businesses, and planning new ventures is demanding, but I embrace the challenge. Balancing my professional endeavours with prioritising my wellness is crucial, and I factor in self-care to ensure optimal efficiency. Scheduling my time has proven immensely helpful, it allows me to maintain a healthy work-life balance and helps me avoid overworking myself to the point of burnout. In our evolving market, I strive to stay ahead by keeping an eye on trends and bringing new ideas to life. There’s so much out there so I must ensure I’m delivering a product that doesn’t exist in the market. Despite the hurdles, I find great joy and satisfaction in this dynamic journey of entrepreneurship, constantly learning and growing along the way.

Sara Tamimi

FOUNDER – SARA TAMIMI

Tell us about your brand. Sara Tamimi is a brand that reflects retro luxury for the women of today. Using high end fabrics, perfectly cut and sewn silhouettes is what identifies us all while following the latest sustainability practices.

The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” – what does this mean to you? We collaborate for tomorrow and together we could reach our goals faster and stronger, developing all sectors of the UAE.

How has the UAE supported women to feel empowered throughout the years? My country believed in women since the beginning. We have been given so many privileges with gratitude.

What piece of of advice would you give to women who want to start their own business? Starting a business needs a lot of patience and persistance just like raising children. Act fast, keep evolving and do not take no for an answer.

What hurdles did you face on your journey and how did you overcome them? When starting a business you imagine a certain journey yet face a different one, predominately you never know what to expect. Strong determination with clear ambitious goals is what drives you.

Salama Khalfan

FOUNDER – SALAMA KHALFAN JEWELLERY

Tell us about your brand. Salama Khalfan jewellery is an Emirati brand that creates wearable pieces of art, with work that has been worn by international celebrities like Kendall Jenner, Scarlett Johansson and Meryl Streep. Initially inspired by a love of equestrianism, my work speaks of a life fuelled by culture, heritage, architecture, and glorious nostalgia. These themes run vibrantly through everything I create, whether part of a classic collection or a bespoke item crafted around large, rare diamonds.

The theme for Emirati Women’s Day this year is “We Collaborate for Tomorrow” – what does this mean to you? Women in the UAE today not only lead roles in industries once deemed only for men, but they have taken on new roles that were non-existent anywhere else and proved to be an inspirational success.

I have travelled the world, but the passion and

determination that I see in my fellow Emirati women are incomparable. Standing with each other today and supporting each other will surely help build a better future for us.

How has the UAE supported women to feel empowered throughout the years? Fifty years ago, women from the region played a very limited role in the economy. Today, Emirati women make up 70% of all university graduates in the UAE. It is the first country in the region that requires every government organisation and every company to have female board members. The UAE’s leadership and endless governmental support for the Emirati woman has enabled us not only to dream but also to achieve. What was once a dream turned into a reality. Today Emirati women are making a difference and serving as role models for young girls all over the world. What piece of of advice would you give to women who want to start their own business? Start somewhere, and don’t wait for perfection. It will come, you have a lifetime of reworking and refining what you choose to do. What hurdles did you face on your journey and how did you overcome them? I think for any brand, not only jewellery, in a competitive market the biggest hurdle is the begin-

ning. To find people that believe in the brand especially retailers. Retailers are generally very hesitant to take on a new brand unless it is someone with appetite and foresight for new and unfamiliar. That was the biggest challenge. I overcame this challenge with hard work. I created several collections, and I did not compromise on quality or on designs.

Trailblazing Travel

EXPLORE OFF THE BEATEN TRACK TO DISCOVER THE UNTAPPED EXPERIENCES THAT MADRID HAS TO OFFER

THE STAY

Madrid has experienced significant growth in high-end hotels over the past two years, with luxury chains like Mandarin Oriental Ritz Madrid, Four Seasons Madrid, Rosewood Villa Magna and Thompson Madrid establishing their presence in the city centre. Additionally, Hotel Montera Madrid, Curio Collection by Hilton have also carved a space for themselves. In 2023, more luxury hotels are set to open, including Nobu Hospitality.

THE DINING

Madrid offers a vibrant gastronomic scene, with Food Hall hosting 11 restaurants specializing in international cuisine, including some run by Michelin-starred chefs. New restaurants like Llama Inn, The Omar, and NKO by Eneko Atxa in Barrio de las Letras

have garnered attention. Madrid’s municipal market also feature gourmet gems like Tripea and Doppelganger.

THE HERO EXPERIENCE

Madrid's museums are the epitome of its cultural scene. While the Prado, Reina Sofía, and Thyssen-Bornemisza lead the way, several other museums contribute to the city's diverse cultural offerings. The Gallery of Royal Collections, which recently opened besides the Royal Palace, is showcasing an array of remarkable paintings, decorative arts, weaponry, and historical documents that represent Spain’s extensive and profoundly affluent heritage.

THE MUST-TRY

In recent years, Madrid has experienced a significant transformation, becoming a prominent and fashionable international destination with a diverse and high-quality offering. It possesses all the elements to become the preferred shopping destination for global tourists in terms of price and variety. The shopping experience in Madrid is truly exceptional, providing a delightful year-round atmosphere for strolls through its streets, where you can find both local artisans as well as high-end shops like Galería Canalejas and El Corte Inglés.

WORDS: AMY SESSIONS

Smart Business

Millionaire by 23, Founder of Impact School, Lauren Tickner discusses thinking outside the box and scaling using a smart mindset

What do your first 30 mins of the day look like, your morning routine? This really depends where I am in the world. Because I travel a lot and my team members are primarily in the UK and USA, my mornings in the UAE look very different to my mornings in South America. When I’m in Dubai, I have 4-6 hours of uninterrupted time when no one else is online where I write, go to the gym, and do deep focused work. When I’m in US time zones, I have calls starting as early as 6am so I do 5-10 mins of stretching, then go out for a walk where I take my calls. Either way, morning meditation (I like Joe Dispenza) is a non-negotiable for me.

How did you know it was the right time to launch your platform and what made you finally take the leap of faith? If I’d waited until the right time, I probably still wouldn’t have started now! Back when I got started (almost a decade ago now), my single aim was to connect with other people who were working towards the same goals. Through sharing what I was doing on social media, people began asking me for coaching. I was resistant to doing so for three years. But when I did start offering coaching (back then I was in the fitness space), it was only because there was so much demand.

You were a millionaire by 23 years old — can you expand on how this happened and what steps led you to such early success? No one is as surprised as me. My younger brother is disabled (epilepsy and autism) and although he’s 2 years younger than me, his mental age is 2-3 years old. I saw him have his freedom stripped away from him so I believe the reason I actually gained success in business is because I wanted nothing more than freedom. At the age of 18, I had a job in asset management at a FTSE 250 firm in London.

All the people “ahead” of me were miserable, making a ton of money but somehow still broke, and unhealthy. I was literally looking at my future right in front of me. They didn’t have freedom and that was my pathway that lay ahead for me. People online were asking me for coaching (back then I was in the fitness space) and because the job was so draining and, frankly, boring… I knew then that I needed to start my own business. At first, I partnered up with a friend who had already been doing online coaching successfully and I coached the girls and he coached the guys. From there, I had spent so many years offering free content that when I launched my own services, I was able to generate a huge volume of sales very quickly. It was really only myself and a video editor on the team, so my profit margins were really high. How did you impart knowledge to support your clients to do the same and are there any particular success stories that are special to you? Taking feedback from the market has been my best winning strategy. To this day, we survey every single one of our customers every quarter. Since helping people package and sell their knowledge and experience online, what we’ve always done: 1. Test strategies on one business; Get the strategy to work; Make

the strategy better; And then even better again. 2. Test the strategy on multiple different businesses of ours (which are in multiple different industries); Get it working on those businesses; Make it better in those businesses; Then teach it to our customers.

That way, we know it’s absolutely battletested and will win for them, too. What’s interesting, though, is that I never intended for this to be my business. After a short while of running my online fitness business, a lot of influencers and trainers were asking me how I did it. I honestly didn’t even know there was such a thing as the online consulting industry back then, so I shared what I was doing and the exact “copy and paste” posts with a few of my friends. And they each made more than $50,000 in their first month (they all had 100,000+ engaged followers online). I thought nothing of it for a while, but then one of them shared on their social media that I had helped them and I had a huge influx of people asking me if I could help, too.

That’s when I put together a “sell online products” course for $2000 and used the same methods I was using for my fitness business to sell it. In my first week, I generated more than $20,000 and it was only up from there. That meant I had validated that my systems didn’t only work on my fitness business or my friends’ fitness businesses. But also to sell other types of courses, coaching or consulting online.

Can you tell us more about what Impact School does? Impact School gives entre-

preneurs the systems, support and network to sell their knowledge and expertise online. We install the processes that build your audience and authority, convert your audience into sales, and that ensures your product is packaged in a way that delivers value to your customers while creating freedom for you. You can learn more at impactschool.com

What is key in social media sales and client acquisition? Authority. Most people don’t get results because they aren’t seen as an authority figure by those who find their content. Instead of “talking at people,” you need to get them to listen to you first. Adding social proof, testimonials, and sharing your story (with evidence) is fundamental. People will stop scrolling when they see your posts once they know you’re a true authority. From there, you can make offers for them to opt-into things you’re selling or your lead magnets, and they will actually take action. What’s the fastest way to grow your social media following to build an engaged audience? No one remembered the TikTokker who blew up overnight. I’m honestly not the best person to ask about growing a social media following fast. My belief is in playing the long game:

1. Share value (when building an audience, I see “value” as giving without expecting anything in return).

2. Segment your audience into three groups: a) Those who don’t know you yet; b) Those who know who you are but don’t know what you sell; c) Those who know what you sell and love you. Each week, make a minimum of three posts, and in each post, speak only to one of the three groups at a time.

3. Copy and paste the posts onto every platform. I don’t understand why people don’t do this. It takes about two minutes more and can help you reach 100,000s more people.

A lot of people will take this advice and then continue to write super salesy/corporate captions and content. Organic is meant to be that: organic. People are on social media to be social and to see what their friends are up to. If you look at my socials and model what I’m doing for your brand, it will really help. Do you feel more drawn to the creative or the business side of your brand and how have you grown the team to support this? Every month, I do a two week “revenue review”. This is where I list everything I’m doing in 30 minute increments and then next to each activity, I write:

tent creation. That’s how I started all of this without ever imagining it would become a business! Finding a “right hand” who is literally the Yin to my Yang has been so important for me. Every visionary needs someone who can provide the structure and organization to make the dreams happen!

You have clients the globe over – what are the most common mistakes you have seen in business? Businesses who don’t know their numbers. It’s shocking. You may see $50k in sales but then there’s actually $40k in marketing, delivery, and operational costs. So you spend an extra $30k and now you’re actually $20k negative. As soon as businesses really know their numbers and make decisions based on cash flow versus accounts receivable, everything changes for them.

What is your trailblazing approach to business and how do you support others to transform their mindsets? Something I learned early on is that you cannot convince the un-convincible. After getting really frustrated when people (who were clearly in need of a health upgrade) would not listen to my advice, I de-

tentially be a good customer; reaching out to all of your customers and getting on 15 minute calls with them to collect feedback; sending a message to anyone who’s commenting on your social media posts – these are the activities which allow you to know your ideal customer better than anyone else which allow you to scale in the long term. But it requires a large amount of effort so most people won’t do it. And that’s how you can win. How do you scale without compromising on quality? First, it’s all about hiring the right people. In our hiring process, we make sure every potential team member shares the company values. No matter their skill, if they don’t share our values, it will not work out. What we look for is that our team members would make the decision I’d make when I’m not in the room. Second, we survey all of our clients every quarter to find out what they want that we’re not delivering on. That way, we can be proactive and ensure we’re delivering the best experience possible. Third, systems. We have systems set up for anything and everything. That way, the system makes the decision rath-

1. $ if it’s a revenue generating task;

2. + if it gives me energy;

3. - if it takes my energy

Anything which takes my energy and isn’t revenue generating, I delegate immediately. This often means offloading it to someone on my team or creating a new role and hiring someone for that role. Anything which takes my energy and is revenue generating, I create a 1-3 month plan to offload it because doing something just because it makes money is not healthy in the long run. Personally, my zone of genius and passion is in marketing and con-

cided to focus only on those who are ready to hear what I have to say. That said, my belief is truly that you never lose, you learn. Every hardship in life is simply personal development packaged up in a real world example. What have been the biggest challenges to date and how did you overcome them? The more you have, the more you have to lose. There are people who were once in my life who have tried to sue and blackmail me to get money from me… People I’ve known for years. The thought still hurts but I got over it from speaking to a group of entrepreneurs I’m in and hearing they’ve had the same happen to them. It’s rough but I think sometimes when you know other people have been through the same thing it makes it easier to get through. What tips would you give to anyone wanting to launch their own business, is it all about scalability? In the launch phase, doing “scalable” things is where most go wrong. You don’t need to focus on “scalability,” you need to focus on getting cash in the door and making your customers happy. In the beginning, you have the ability to do the unscalable which ultimately sets you up to scale way bigger in the long run. Examples include: sending personal messages to anyone in your phone book who could po-

er than a person needing to make the decision. What advice would you give to your younger self starting out? Advice I would give to my younger self starting out: 1. Relax more, it won’t hold you back; 2. Be very careful with trusting people: you never know their ulterior motives; 3. Always be testing: trying new things in business allows you to innovate and come up with more efficient ways to do things; 4. If there’s someone who’s done it, you can too. Don’t let your imposter syndrome hold you back; 5. Confidence comes with success: get some wins under your belt early on and it’ll set you up for your future success; 6. Hire the most experienced lawyer who understands your industry. This is The Trailblazers Issue — what does it mean to you to be a trailblazer? Being a Trailblazer is about showing what’s possible for other people. It’s about taking your failures and extracting the lessons, and empowering others to follow the path you’ve laid out for them. To be a trailblazer requires a level of leadership most are afraid to take on. But when you do, believe me, there’s a new level of fulfillment and happiness that will unlock for you. Get out there and show the world what’s possible.

“It’s about taking your failures and extracting the lessons, and empowering others to follow the path you’ve laid out for them.”

WORDS: CAMILLE MACAWILI

Crafting the Future

The arts, language, and her community are all lifelong passions for Her Highness Sheikha Jawaher bint Abdullah Al Qasimi. As Director of SIFF (Sharjah International Film Festival) & FANN (Sharjah Media Arts for Youth and Children), Her Highness uses her ability to make a difference, here she discusses nurturing the next generation and the individuals who inspired her the most

asked if I could see myself more in training or in a children’s film festival! It was not a difficult choice to make. At that time, I had been working for almost 10 years in the field of children’s education in different positions, and I was and always am a film lover! It was not an easy journey having to start from scratch, but the vision and guidance of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi always led the way, and working in assembling a passionate team who love what they do and believe in it made the journey so worthwhile. Since you’ve led these entities, how has it been received? The best thing about FANN and SIFF is that they are focused on all things media art. It is never about me taking the helm as I will not always be here, but hopefully, FANN and SIFF will continue to thrive and make a difference. In the end, it’s about the people and giving back to our audience. If there is a continuous influx of creative minds, amazing films, and the development of media arts, this industry will continue to succeed and prosper. Most importantly it is always about Sharjah and the beauty and treasures in it. What is the overarching goal? I feel there is always more to achieve and more to offer, especially in the education and media industry. We aim for more success and achievements in the near future, whether it be small or on a global scale, it all makes a difference. When we receive positive feedback and appreciation from students, expressing gratitude, not only for the information learnt in the workshop but also for the changes in his/her personality, that is an achievement all on its own. Winning awards on our rebranding is a success. Producing the first sci-fi Arab animation series is a triumph, but we celebrate in the moment and look ahead for bigger and better celebrations.

What do the first 30 minutes of your day look like, your morning routine? During the week, my first 30 minutes are always getting ready for school and work (me and my three kids, aged 13, 9 and 5 years old), school drop-offs and quickly sorting through WhatsApp/emails on my phone if ever needed during my daily commute from Dubai to Sharjah. As the Director of SIFF & FANN, you’ve participated in the development of the Sharjah International Film Festival for Children and Youth (SIFF) since 2013 and founded Sharjah Media Arts for Youth and Children (FANN) in 2012. Can you tell us more about it? I remember my first interview and being

What has been the most pivotal moment of your career to date? Every year we receive incredible and wonderful feedback from guests, trainers, students, and partners, and that is a pivotal moment for me. It is when we make a difference or create change. Seeing how the team has grown to where we are now is a pivotal moment. Completing ten years is a pivotal moment this year.

What have been the biggest challenges to date and how did you overcome them? Challenges are always there no matter how far you go, every journey has ups and downs. Production was a completely new experience for us at FANN, but we overcame each challenge with an open mind

and continued to learn along the way, striving to be better. Was there a time you have been on the receiving end of such support from other women, and how did that make you feel? Yes, first and foremost

Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, and my mother who has been working for more than 40 years and has always supported me. Friends, family, colleagues, and a team who believe in what I do makes me feel appreciated and motivated and I am very grateful to have that support in my life. Who have been the female role models in your life and why do you admire them? Her Highness Sheikha Jawaher bint Mohammed Al Qasimi for her years of giving and for her focus on children and women and families, and I am humbled to be working in just a small fraction of all the tremendous work she is heading. My mother is also my role model, I have seen her work since I was a child and the way she acts and deals with situations at home or at work has made me who I am today. I always hear comments that not only do I look like her, but I speak and act like her as well, which makes me very proud.

How do you make time for yourself daily? I am guilty of not making time for myself on a daily basis, but it is my goal to make time for myself because it does reflect on how your day goes (especially at 40 now!) but when I do make time for myself, I like to catch up on some of my favourite series or read.

This is The Trailblazers Issue – how do you hope to support future trailblazers? In making a difference one way or another on a personal or professional level. It’s always nice to be remembered for accomplishments, but also for touching people’s hearts and souls.

“If there is a continuous influx of creative minds, amazing films, and the development of media arts, this industry will continue to succeed and prosper.”

THE TASTEFUL

From world-renowned restaurants and favourite local haunts in Riyadh to lesser-known hidden gems in Jeddah, three tastemakers share their most-loved spots in Saudi Arabia

COMPILED BY: CAMILLE MACAWILI

Arwa Al Banawi

FOUNDER & CREATIVE DIRECTOR OF ARWA AL BANAWI

The ultimate place to be during weekends: The beach!

Your favourite lunch/dinner place plus, dishes you would recommend trying: Kuuru is my favourite place in Jeddah, it’s a blend of Japanese and Peruvian cuisine. The nigiris and ceviche are my favourite thing on the menu, and the sliders too!

If vegan, favourite vegan eatery in Saudi: Moon Shell is a lovely place to go for a coffee and enjoy one of their vegan bowls, my favourite is the açaí.

Favourite place for coffee/tea/matcha: I love tea, and in Jeddah tea is done right. For me it’s my grandma Salma’s place – she makes the best tea. It’s prepared with lemon leaves that she grows in her garden or when it’s rose season in Taif which is about two hours away from Jeddah, you can add that with mint tea. Saudi Arabia’s best-kept secret: That would be Jeddah’s old town, Al Balad. Just walk around and visit the local cafeterias, the old town of Jeddah has so much heritage and stories, for example, my great-grandfather’s house is over 100 years old now. Thankfully the new vision of Saudi is to restore all the buildings in the old town and give it a contemporary take while

keeping all of its old homes. It’s magical and you feel it the second you arrive, you can buy local produce, local perfumes, and some traditional kaftans, also the “mistaka bukhour” is found there, we burn it with charcoal, it is believed in our culture to purify the space from bad energy and you can buy it in the old town souk. It has a beautiful scent.

A treasured hidden gem that only locals know and love: The beach islands, there are many and you go about 20 minutes by boat from the marina.

A once-in-a-lifetime experience to try: Our traditional way of cooking is usually fried local fish with rice made with special spices and herbs and a fresh salad with tomatoes and cucumbers. On other occasions, a special coffee we call “qahwat loz” is traditionally made at the beginning of the Islamic New Year, and it’s made with almonds, milk, and cardamom. It’s a tradition we have at my grandma Salma’s house.

A go-to wellness spot: I usually get my spa treatment at home; the best is Polish Salon. Other spots you’ll recommend to friends when visiting Saudi: Shangri-La Hotel is a beautiful place overlooking the sea, I recommend their tea time, snorkelling and diving in Jeddah is a must for those who love to do that.

Hala Abdallah

JEWELLERY DESIGNER & FOUNDER OF OFA

The ultimate place to be during weekends: There are a lot of amazing things to do in Boulevard Riyadh City and Bujairi Terrace. Your favourite lunch/dinner place plus, dishes you would recommend trying: For the best food I’d say LPM for fine dining, and Amigos for the best casual Mexican restaurant.

Favourite place for coffee/tea/matcha: There are so many places, but I think Starbucks always wins!

Saudi Arabia’s best-kept secret: I highly recommend Flour & Firewood for a breakfast or brunch experience in Riyadh.

A treasured hidden gem that only locals know – and love: Waking up early in the morning to go to Wadi Hanifah is so worth it!

A once-in-a-lifetime experience to try: A once-in-a-lifetime experience is to hike the edge of the world during winter in Riyadh and visit AlUla on New Year’s Eve.

A go-to wellness spot: I will recommend Al Faisaliah Spa by ESPA.

Other spots you’ll recommend to friends when visiting Saudi: I can recommend people to visit a Saudi home and eat with them or learn how to make a local dish with them, you can do that through Hihome.sa platform. That is an experience like no other.

Lina Malaika

FILM MAKER & CULTURAL CONSULTANT

The ultimate place to be during weekends: I’m fortunate enough to live in Jeddah which is located on the coastline of the marvelous Red Sea. As an avid sea lover, I make it a point to spend every weekend at the beach, it’s my nature sanctuary. The sun, sea, salt, and sand, help me unwind and fuel for the rest of the week. Your favourite lunch/dinner place plus, dishes you would recommend to try: My favourite lunch spot in Jeddah is definitely Acqua E Sale, a new authentic Italian spot located in Al Rawdah. I love their vegetarian pesto lasagna and lobster Caesar salad. My favourite dinner spot has to be Kuuru, a local JapanesePeruvian fusion concept. It’s my go-to whenever

I have any guests visiting my city and it never disappoints! I highly recommend their lemon truffle salmon nigiri and Najel ceviche.

If vegan, favourite vegan eatery in Saudi: My go-to is Moon Shell with an all-day breakfast menu. I love their “Sunrays” açai bowl, but I also add their homemade peanut butter. For the savoury option, I highly suggest their vegetable rice rolls. The Nabati vegan ice cream is guiltfree, delicious and definitely worth trying!

A treasured hidden gem that only locals know — and love: Homegrown Market in Jed-

dah. It’s a meticulously curated concept store that offers local fashion brands, jewellery, artisans, books, collectibles, and gifts. You can never leave empty-handed!

A once-in-a-lifetime experience to try: A once-in-a-lifetime experience would definitely be midnight stargazing and the sunrise hot air balloon experience in AlUla during the winter. I highly recommend a weekend getaway to AlUla.

A go-to wellness spot: As for anything wellness related, I always opt for home services. For hair blowouts and nail treatments, I use The Spa KSA. For facials, the best in Jeddah is located at Spa Lounge and for massages, Spa Day – my favourite masseuse is Apple. Other spots you’ll recommend to friends when visiting Saudi: One of the most underrated spots in Saudi is the south region, Asir. The highest peak is located there, Al Soudah, as well as Rijal Almaa, an ancient village located in a valley and a UNESCO World Heritage site. Also, visiting the art museums dedicated to the Asiri art is an experience not to be missed. The artisans and craftsmanship are very inspiring. The entire region is rich with culture and heritage on many layers.

Another recommendation would be to visit the Taif region during the springtime and flower festival season.

Moon Shell

La Petite Ani

Exuding a Parisian charm, La Petite Ani has opened its doors in the heart of DIFC. Welcoming guests from breakfast through to the evening, La Petite Ani’s menu features an array of enticing dishes, including beloved favourites from La Maison Ani. Diners can enjoy leisurely or on-the-go dishes, including petit-déjeuner with an array of indulgent egg dishes, freshly baked pastries, alongside organic-roast coffee, energising juices, and refreshing teas. The relaxed dining concept exudes

quintessential Parisienne streetstyle charm; serving FrenchMediterranean cuisine, to be enjoyed within the casual café or perfectly packaged for takeaway. Located in Gate Avenue, ICD Brookfield, this haven is open daily from 7am to 9pm. lapetiteanibychefizu.com

Hawker Boi

What started as one of Dubai’s most sought-after supper clubs has now gone on to open its own restaurant. From first hosting in secret locations around Dubai, this highly-anticipated venue

will serve Asian-hawker style food that takes inspiration from the founder’s life in the Far East. Known for his concealed identity, Hawkerboi is considered the Banksy of Dubai in the culinary world and never fails to amaze his diners with exquisite dishes that represent his travels. With delectable dishes such as Wagyu Skewers with Peanut Nahm Jim, Charcoal Short Ribs and more, the space is designed with red neon piping to balance the underground foodie community in the city. Designed by its parent company EatX, this space

WORDS: SARAH JOSEPH

projects a vast open kitchen by mastering the art of balance and theatre. Located at The Park, Jumeirah Lake Towers, the restauran is open from Sunday to Thursday 7pm to 10pm and Friday and Saturday 7pm to 11pm. www.eatx.com/hawkerboi

Mamafri

Guests can embark on a unique South East Asian meal at Mamafri. Found in an an exclusive enclave founded in Jumeirah, there are a variety of dishes prepared cooked using the finest ingredients that are supplied

The New Finds

An insider’s guide to all the must-visit hotspots in Dubai’s thriving dining scene

locally on a daily basis. From freshly prepared Mie-Goreng to a finely crafted wagyu sando, each dish transports its customers to South East Asia with its medley of flavours. Located in Jumeirah 3, It’s open on weekday from 1pm to 1am and on weekends from 1pm to 2am. lovemamafri.com

Samadhi Wellness

The new healthy café located in Samadhi Wellness, Jumeirah offers healthy and wholesome meals. The menu was developed by Cordon Bleu-trained chef, Danah Al Zabin, with an emphasis on nourishing and healthy meals, using fresh ingredients. The café serves up delectable breakfasts, salads, soups, and main dishes, as well as freshly pressed juices, smoothies, and selected sought-after coffees. The carefully curated elements represent the four elements of nature: fire, earth, water, and air. The Samadhi Café is open daily seven days a week from 7am to 9:45pm. samadhi-wellness.com

Lila

At Lila, Mexican cuisine is curated with authentic wood-fired flavours that are both celebratory and comforting. The menu is anchored in heirloom corn from small farms in Mexico to create the best high-quality tortillas with fresh and seasonal ingredients. It’s open from Friday to Sunday, 12pm until sunset and is located at Jumeirah 3. lilataqueria.com

Nola Bijou Bistro and Bar

Recently opened in the heart of the city, Nola Bijou Bistro and Bar, promises an immersive experience unlike any other. Inspired by the 19th century New Orleans with hints of Parisian influencers, Nola offers an easygoing vintage modern look in the culinary world. With a sensational music experience rooted in Jazz, guests can expect soulful live performances by the loved Nuvo Soul band complimented by high-energy jazz and soul beats by the inhouse resident DJ. With French

and Cajun food traditions, the restaurant lends to an explosion of flavours in its premium dishes such as char-grilled broccoli, burrata topped with anchovies and wagyu beef tartare. For the space, the restaurant features rich velvet sofas, a library, antique lamps and lush greenery with bi-folding windows that bring the outdoors indoors. The restaurant is perched atop Mythos Urban Greek Eatery at The Square in City Walk and open daily from noon until 1am and until 2am on the weekends. citywalk.ae

Café Villa 515

Situated in the heart of Jumeirah, visitors can enter an olfactory world in this picturesque Arab villa that has its own distinctive café. For all the fragrance aficionados who like to take a break and sip on their coffee, this quaint spot offers various delectable dishes such a healthy açai bowl, avocado toast, shakshouka and other desserts such as banoffee. This quaint café is open from Sunday to Thursday 8am to 10pm and Friday and Saturday 8am to 12am. villa515.com

Left page: Mama Fri; This page: (clockwise fromtop) Hawker Boi, Nola Bijou Bistro and Bar, Samadhi Wellness

WORDS: SARAH JOSEPH

Nostalgic Flavour

Executive Chef at Jun’s, Chef Kelvin Cheung shares his journey in the culinary world

Talk us through your career. Both my father and grandmother were chefs, so I spent a lot of time growing up around cooking. I have vivid memories of my father’s traditional Hong Kong style Cantonese restaurants in Toronto and Chicago where I would always help in the kitchens, so I suppose my culinary career started here! After mixing with wellrespected chefs and mentors while living in Chicago as a young adult, I joined Kendall College of Culinary Arts. During my time there, I placed in the San Pellegrino Rising Young Chef competition which was one of the biggest confidence boosts in my career, and when I realized that I could cook for a career. During that contest, I met a prestigious chef who offered me an unpaid internship in Belgium, which I happily accepted. This was a huge risk, leaving the family business for the first time to move to a different country on a different continent to a restaurant that I knew nothing about. On top of this, neither my mother tongue Cantonese nor my second language English were spoken – only Dutch and French. This was a kickstart to my foundation of classical French cooking. Following my return from Belgium, I took on leadership roles in Canada and America. This path eventually led me to a six-month contract in India, which turned into nearly a decade of me living there! Then in 2021, it all began and here we are in Dubai, with our recent adventure, Jun’s.

What inspired you to launch Jun’s in Dubai and enter the culinary world? I remember the first time I ever visited Dubai, it was in 2016 and I was on a market analysis visit. Five years later, I moved to Dubai in May 2021

kitchen like a head chef. Her first job was back-breaking labour in a Lime Quarry in Mainland China, and she eventually escaped poverty after meeting my grandfather who was a University Basketball Coach. Together they moved to Hong Kong and opened multiple successful, hole-in-the-wall eateries. Their love of food and basketball is honoured at Jun’s during our biweekly Basketball and Breakfast team days.

You focus on seasonal, local and sustainable ingredients from Hong Kong, Canada and India. How do you source these and fuse them so successfully? Over time in my career, I began to realise that there were no rules, no borders, and no boundaries when it came to cooking. I started listening to instinct rather than the old-school rules of using specific ingredient combinations that were taught in culinary school. The focus is on respecting and using the local seasonal ingredients and creating dishes and recipes that let the beauty of each ingredient shine.

The restaurant is known for its eclectic dining experience – can you expand on this? The vision of Jun’s was to create a space that is the go-to place for every occasion, where you know you are guaranteed an unforgettable experience with delicious food and drink. Jun’s should be the place that you go when you are hungry, the place where you go for a drink and a snack, the place for date night, and even the place for special occasions and celebrations. We want Jun’s to bring joy to all our guests, no matter the reason. Jun’s is also third culture cooking, where every dish has its own story. Jun’s is my life on a plate – American Asian in a modern progressive format, which is why I want guests to feel like they know me after listening to the different journeys of flavours and reasoning behind each dish.

after seeing the hospitality industry crash due to Covid. Neha Anand of Three Layer Hospitality reached out to me about moving to Dubai to open our dream restaurant, and at that point, I was very intrigued! I was already aware of the expected up-and-coming hospitality scene in the Middle East and wanted to be a part of it.

You’re a third-generation chef, how did it start for you? My first memory of food is folding fortune cookies and pressing almond cookies in the basement of my father’s restaurant in Toronto with his head baker when I was around three or four years old. My elder brother and I would spend most mornings under the watchful eye of the baker, helping with small tasks while my immigrant parents worked hard to build a new life for us in North America. While I am heavily influenced by my father’s love of cooking and flair for hospitality, the person who had the most impact on my culinary journey is my grandmother, who came from Hong Kong to help my father in his first three restaurants in Toronto, and I cannot remember a meal that was not perfect. There is something magical about her cooking and at 103 she still leads a

How has your background and culture been represented in the food? While we now refer to our food as ‘fun, inventive cooking without borders’, it is still North American Asian at heart. Growing up in North America to immigrant parents, I lived in a dual world. There was not much diversity at my school, so outside of that, I sought refuge in the Asian communities that lived around China Town. During the menu development process, I was trying to label my food and the only thing that felt right was that it did not fall under one of the existing labels. I then decided on North American Asian, a distinct cuisine. The food incorporates easier-to-source ingredients and does not limit itself to tradition as it explores different flavour combinations. We always hear that food unites us, and this is true to some extent. However, speaking as a son of immigrant parents, it also divides us. Throughout history, immigrants have always been incredible at improvisation, adaptation, and invention in the kitchen. This is why I think you are now seeing such a big rise in third-culture chefs. We are all cooking what we know, the adapted version of culture using ingredients and techniques that were possible in our new home countries that were a world away from our culture. What was your though process when designing the menu? When building menus, I like to think about the menu as one meal, a meal that is balanced in flavour profiles as well as dietary needs to complete a full experience. Whether it be a full five or sixcourse meal or just a night where you want to come in to relax and have some small

bites, Jun’s has you covered. My menu is an ode to the North American Asian food I grew up with, served in a modern format. I have reimagined my favourite dishes and flavours from across the entire continent and tell my story through each of my dishes. This is why you will see Chinese flavour combinations using French techniques that I learned during my time in Belgium, and the opposite too. You’ll find dishes that are considered traditionally European, like Burrata or Rigatoni paired with unusual flavours like mapo. Just in case the food does not convey the message, our team members take storytelling seriously while walking guests through the Jun’s experience. Which for you are ‘The Hero Dishes’? Honestly, my dishes are just like children… you do not have favourites! Each dish has been crafted with love and passion, respect for the ingredients, and simplicity without gimmicks. However, if I absolutely had to choose, one of our hero dishes would be our famed Rainbow Heirloom Carrots. This is a true third culture cooking dish, inspired by a very American core childhood memory of mine, incorporating Asian flavours and essence. During primary school, my mother fell in love with bagels topped with cream cheese and smoked salmon, which inspired me to recreate that same smoky flavour profile in a vegetarian form. Another hero dish

would be our delicious Scallops & Corn. Growing up in Toronto, I spent a lot of my time in the summers picking fresh vegetables, including my favourite, peaches and cream corn. This is a fond memory of mine and is the reason I created this corn dish, paired with fresh Hokkaido Scallop and homemade Yuzu Kosho over crispy sushi rice. Lastly, our Baked Alaska Tiramisu Mochi was inspired by a childhood memory where I befriended two coffee shop owners at a skating rink below my father’s largest

restaurant. He would not want me in the way during his service, so I used to visit the ice rink and coffee shop instead, where the owners would gift me hot chocolate with extra marshmallows.

How has the UAE’s diverse nature contributed to the range of flavours in your dishes? The diversity in the city makes it an incredible opportunity to offer a wide range of flavours, textures, and truly push culinary boundaries. There is something for everyone in Dubai and someone in the audience for every type of restaurant. As the food scene in Dubai offers top-quality food and service in every corner of the city, it keeps my team and I motivated to deliver excellence with every experience. There are very few places in the world that cater to such a diverse set of people. With that being said, when creating a menu, I have to ensure we have options for everyone, to allow an inclusive experience for all diners. Every menu offers over 50 per cent vegetarian options while being sensitive and adaptable to allergens like gluten and dietary preferences like vegan. Balancing a menu and dishes to be as creative as possible while also keeping in mind affordability and approachability is a skill I have practiced for years and that is what will keep us in business. What’s next on the roadmap for Jun’s? We have big dreams, as always, but I have read somewhere that research suggests that telling people about your big goal won’t increase the chance of succeeding at all. On the contrary, the more people you tell, the less likely that you’ll succeed. So, for now, we will keep it under wraps, but will definitely keep you all posted when we are ready! This is The Trailblazers Issue –to you, what does it take to be a trailblazer? The trailblazer vision may be seen as different or diverging from what the rest of the world is doing but having the courage to continue and push on, is what truly defines being a trailblazer. A trailblazer needs to believe and have unwavering faith in what they are doing. It may not be the easiest path, nor the fastest path, but the person needs the grit and determination to never give up. They may fail and fail again, but to persevere and keep the vision is key to what a trailblazer can achieve. Failure is instrumental to building your character and your empire.

“Failure is instrumental to building your character and your empire.”

PHOTOGRAPHY: AHMED ABDELWAHAB

WORDS: CAMILLE MACAWILI

Personal Space

In the office with Founder & Managing Director of The MAIA Collection, Shadi Moazami

How long have you been in this space? We moved into our new space in mid-July. Have you custom-built any bespoke pieces? We worked with H2R Design (an interior design firm based in Dubai and a client of ours) to create an entirely new design for the space. Inspired by the luxury hotels and destinations we work with, we designed and curated every single item –from the custom-made desks (complete with cable management and individual cubbies), the bouclé sofa, the travertine

marble flooring, the minimalist and sustainable lighting, the shelves, and pantry; every single detail and material has been well thought of – keeping the comfort and happiness of our team in mind. We also wanted to embrace the gorgeous view and light in the office, and so decided to let the space do most of the talking and have kept furniture and clutter to a minimum. How do you think the interior buys reflect you and your brand? MAIA is a boutique luxury PR agency, focused on hospitality,

travel and design. We are never the loudest in the room, but we always aim to be the most collected, calm, and refined, allowing our quality work, integrity, and years of experience to come through. The same goes for our new space. We’ve designed a calm and clean sanctuary that allows for more creativity, self-assured energy as well as strategic counsel to come to life; something our incredible clients deserve in abundance. Describe your taste in three words. Minimalist, contemporary and refined.

WORDS: CAMILLE MACAWILI

Breaking New Ground

What was the catalyst that inspired you to enter the F&B industry? I started as a busboy in a restaurant in Montreal when I was 17 years old, so it feels like I’ve always been in the industry. I would say my big Aha! moment was in 2005 when I was hired as Director of Marketing and Development for a large Canadian restaurant company – selecting locations, designing spaces, doing concept, menu development, and branding, I really started to understand F&B as a business. I started to enjoy being part of the creative process a lot more. It took another five years before I had the confidence to start opening my own restaurants, but there’s a lot to learn and you have to pay your dues.

Aside from your ventures in Dubai, MAINE also opened in Mayfair, London. What sets MAINE Ibiza apart from your other concepts? Every MAINE is designed to be a reflection of the neighbourhood it finds itself in. The MAINE Ibiza is totally unique because of its

The MAINE’s Founder, Joey Ghazal, parses a new demographic and ventures to the blissful Balearics as he opens MAINE Ibiza. Set on the verdant landscape of a restored 18th-century finca, this homegrown concept is at the forefront of F&B with a thoughtful and customer-centric approach

location in a UNESCO-protected Natural Reserve. It’s the only restaurant in the group that is entirely outdoors and designed in a way that embodies the beauty and tranquility of its surroundings.

The MAINE Ibiza is located in an 18thcentury parish belonging to the church of Sant Francesc and we wanted that monastic and brutalist aesthetic to play into the design, the furniture, the uniforms, the branding, the ambiance, the cocktails, the crockery, and the flatware.

What is key when launching in an international location? It’s very important that each MAINE is tailored to suit the location, instead of trying to force a pre-determined aesthetic into a space or a place that doesn’t want it and where it doesn’t belong. What have been the biggest challenges you’ve encountered and how did you overcome them? The challenge with scaling any business is resources and more importantly how you transfer that knowledge and passion to the new recruits. We have our own online training and development platform which allows our 400+ team from all over the world to access the same information and this levels the playing field. The MAINE offers an unrivalled menu with thoughtfully sourced ingredients. How challenging was it to source these? Ibiza has an abundance of locally grown products and ingredients, so it was a lot of fun creating the menu from what we were able to find on the island. The tomatoes, the root vegetables, the wild greens, the herbs, and the salt from the salt pans in Salinas make every dish sing. What are the must-try hero dishes at MAINE Ibiza? There are a few dishes that are unique to MAINE Ibiza, such as the chargrilled artichokes, the fatty tuna belly, the sticky short rib, and the already infamous tomato carpaccio made from local tomatoes and herbs. You’re very hands-on and built everything yourself from the outset. What did this teach you? It’s all about creating a complete experience that is rich in detail and originality and resonates with a sense of authenticity and timelessness. I’ve learned over the years that achieving this comes from practicing restraint and embracing the natural and raw imperfections as part of the beauty. What do you like most about Ibiza? Ibiza attracts a wide spectrum of people and the island is the energy that the people bring to it. You can have many experiences here, from wild parties to long lazy lunches, and romantic escapes to spiritual enlightenment. What other spots would you recommend to friends when visiting Ibiza? Now that I’ve had the opportunity to spend a few months here, I’ve discovered so many hidden foodie spots like Nudo, Es Torrens, Juntos House, Cala Llahsa, to name a few.

This is The Trailblazers Issue – as a restaurateur, how do you hope to change the way we dine in future? It feels like the restaurant business is going through a ‘more is more’ phase and I crave simpler pleasures, so I see myself charting a course back to a more classic approach of dining when everything is designed in favour of the guest.

WORDS: SARAH JOSEPH

Forward Thinkers

Head of Operations, Ralph Baz shares how the eco-conscious chauffeur service Blacklane ensures their staff is taken care of so they can deliver a first-class experience

Talk us through the training process for each chauffeur to ensure first-class services. In September 2022, Blacklane launched the region’s first Chauffeur Training Academy. The syllabus, curated by global experts and led by experienced trainers, aims to elevate each chauffeur to the highest standards of excellence in service, safety, etiquette, and discretion. The training journey commences with a comprehensive assessment, facilitated through advanced AI and the use of a simulator where we evaluate the chauffeurs’ driving skills and behaviour. Subsequently, they embark on an intensive, immersive training curriculum, encompassing both theoretical and practical components. The programme delves into driving techniques,

safety procedures, navigation and route planning, vehicle intricacies, and the art of delivering an excellent guest experience. We are dedicated to the concept of continuous improvement, with our chauffeurs actively participating in monthly refresher courses. These sessions not only enhance their core skills but also refine their communication and engagement abilities, while also ensuring they remain up to date on industry best practices. Each chauffeur is given their own uniform, can you expand on this decision? When designing the chauffeurs’ attire, our goal was to reflect the essence of our service: professionalism, comfort, and customization. We collaborated with local tailors to create bespoke suits that incorporate sophistication and ease. The fabric selections not only emphasize comfort but also consider the climate conditions in Dubai. Opting for a three-piece suit was the natural choice, embodying an aura of refined professionalism that resonates with our brand ethos. Our attention-to-detail extends to the footwear, where our selection prioritises both comfort and endurance. Complementing this, our ties are custom made with a timeless print, embracing a classic aesthetic. Ultimately, every element of our chauffeurs’ attire mirrors our dedication to excellence, ensuring an experience that is tailored to perfection. The chauffeurs are also personally provided with a watch – how important are the details for Blacklane? Beyond the suits we wanted to elevate our chauffeurs style game, so we equipped them with some accessories including Casio watches that have a cool and timeless charm and with aviator sunglasses, adding that classic ‘pilot’ look and feel. Each client is offered a 15-minute complimentary wait time – why was this key? Recognizing the fast-paced lives our guests lead, where convenience is crucial, we understood that offering a complimentary wait time would enhance the value we provide to our guests. Our on-demand service includes a complimentary 5-minute wait time, while our pre-scheduled option offers a 15-minute wait time. For those scheduling an airport pickup in advance, we offer an extended 60-minute wait time, coupled with a personalized meet and greet service.

Blacklane focuses on creating a positive environment for their staff – how does it do so?

At Blacklane, sustainability encompasses more than carbon offsetting as social governance holds equal significance. That’s why all our chauffeurs are under full-time contracts, exclusively committed to Blacklane. This distinct arrangement ensures they experience true peace of mind, benefiting from a consistent monthly salary. Furthermore, each month, we equip our team with online resources aimed at nurturing wellbeing, fos-

tering personal growth, and facilitating selfimprovement. These modules cover an array of topics, from wellness tips and techniques for enhanced sleep and health to boosting social confidence and maintaining a positive mindset. We also conduct regular one-onone’s as well as high-performance coaching sessions with every chauffeur. The tangible outcomes of these modules have been remarkable, significantly contributing to the personal development of each chauffeur. The brand ensures both male and female chauffeurs are given equal opportunity – was this the plan from the outset? Absolutely, from the very beginning, Blacklane has

been firmly committed to providing equal opportunities for both male and female chauffeurs. Our recruitment and employment policies are designed to ensure a level playing field, where skills, experience, and qualifications are the primary factors in decision-making. Diversity and inclusivity have always been integral to our values, and we are dedicated to maintaining this approach in all aspects of our operations. This is The Trailblazer Issue – how do you manage to stay ahead of the game as a brand? I believe that Blacklane maintains a competitive edge by leveraging a blend of key elements. Firstly, we hold the distinction of being the UAE’s first all-electric chauffeur service, signifying our commitment to innovation and sustainability. Our dedication to impeccable customer service ensures that passengers consistently enjoy a personalised and comfortable journey. Moreover, by staying on top of industry trends and technological advancements, we infuse our service with modern conveniences and innovative offerings. Furthermore, our investment in the continuous training and development of our chauffeurs underscores our dedication to upholding the highest standards of professionalism and etiquette. Lastly, our proactive approach in integrating customer feedback and preferences plays a pivotal role in our ability to adapt and evolve in response to changing demands.

“We infuse our service with modern conveniences and innovative offerings.”

Remote & Extraordinary

What once started as a pop-up hotel in Tulum, the Habitas group is now emerging as one of the major players in hospitality with a focus on thoughtful explorations and immersive experiences

WORDS: CAMILLE MACAWILI

This year, the Habitas hotel group launches another spectacular addition in Morocco with Caravan Dakhla. A two-hour flight from Casablanca, this middle-of-nowhere oasis redefines the hospitality industry, delivering unique stays powered by a pioneering spirit for community and adventure.

THE STAY

Sustainability is one of Habitas’ brand pillars. In keeping with this commitment, it took over an existing hotel and revamped it with a design that echoes Dakhla’s desert environment. The interiors are accented with hand-picked decor crafted by local artisans offering a taste of Moroccan tradition. The riad-style rooms, villas and lodges deliver breathtaking views of endless dunes and lagoons and peaks of the High Atlas mountains and feature outdoor showers and spacious areas to lounge and rest in between adventures, nomad style.

THE DINING

Levante offers an indoor and outdoor culinary experience that bridges the rich histories of Latin American and Moroccan cuisines. In keeping with the Habitas ethos, Levante serves up savoury dishes made from locally sourced ingredients and fresh seafood from the surrounding region and villages. A must try? Lagoon Oysters served with artichoke bechamel sauce.

THE WELLNESS

The surrounding raw beauty of nature takes centrestage at Caravan Dakhla. A region known as a kitesurfing spot for its unique la-

goon, crystal blue waters and consistent winds, days are easily characterised by roaming deserted wadis or taking up a chance to try something new such as kiteboarding or windsurfing.

THE DIRECTORY

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Accessorize (04) 3399098

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Dione Lee

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All Bottega Veneta FW23

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THE RETHINK

WORDS: AMY SESSIONS

Bottega Veneta delivers new neutrals for FW23