Global Trends in Outsourcing Though outsourcing is regarded as a panacea for the cost-related ills that affect businesses, the benefits of this practice are now being questioned. Companies are looking for better ways to manage their non-core tasks and achieve their business goals. Business process outsourcing (BPO) has helped companies, particularly in Western Europe and the U.S., to streamline business operations, optimize back-office processes and take advantage of low-cost labor in countries such as India and China. Many large businesses continue to offshore at least certain IT operations (for example, basic coding functions, consulting, product development or even research and development) to specialist service providers. However, according to Keshav Murugesh, chairman of the business process management council at Indian IT trade association NASSCOM, as the relationship with the off-shore specialists has matured, companies have increased the number of tasks outsourced to cover office processes as well as technology areas, for the cost-advantage necessary to encourage innovation and growth in their core areas. Outsourcing companies used technology innovatively to help their clients improve productivity at affordable cost. However, the picture changed with wage inflation in traditional outsourcing centers such as India and China, reducing the opportunities for negotiating lower staffing costs. There are signs that the pace of growth in off-shoring IT operations, business processes and even offshore contract manufacturing in the consumer electronics industry has slowed down. Tech giants including Apple and Lenovo are planning to shift certain manufacturing operations to the U.S. in the light of these developments, it would be relevant to look at the factors that are redesigning the role of outsourcing companies and service providers. Changing Role of BPO Hubert Giraud, chief executive of the BPO operations of Capgemini, the consultancy, says that certain companies are managing many operations in-house rather than outsourcing them owing to the changing business needs. He sees his clients as being driven by the need to deploy business models that enhance value, save costs and improve competitiveness. This means that the role of BPO is changing too. Service providers should now aim at helping their clients achieve business transformation rather than merely providing them with back office support.