DREAMY STATIONERY

STATIONERY BY SQUARED WEDDING PRESS PHOTO COURTESY OF APPLEHEAD PHOTOGRAPHY + DESIGN

STATIONERY BY SQUARED WEDDING PRESS

When people want to go bold with color, it’s like my playground.”

That’s Zoila Lopez, the owner of Squared Wedding Press. Some of her biggest advice to her clients? It compliments this issue’s theme at St. Louis Bride about breaking the rules.

“Don’t worry about what everybody else is doing,” she explained. “There’s always couples who want to go very traditional, but you are seeing more and more people wanting to push the boundary and make it unique.”

Lopez said when creating a couple’s wedding invitations, she approaches it as part of their event branding.

“We are branding your event, and this is going to set the stage for everything that is to come,” she said.

So, how are some ways couples can make their invites their own? Think: monograms or an intertwined graphic, such as animals or owers that represent the couple.

Alicia Lantzy, the owner of “On Three Designs,” said while most of her clients tend to want a traditional wedding invitation, there are still ways to blend in a unique touch.

“The rst thing that comes to mind are personalized pieces, artwork speci cally,” she explained.

A few examples? She said to consider a pet illustration or a painting of the venue space on the invite.

“Maybe ve or so years ago we were seeing an envelope liner and now we are seeing more interactive trifolds and they are custom cuts and have unique shapes, really kind of breaking the mold,” she said. “My passion here lies in creating a re ection of each couple.”

One of the latest creative touches she has implemented into an invitation? Adding in a mascot from the summer camp where the bride and groom met. It also included a Koala since the groom was from Australia.

“We take a traditional aesthetic and ip it on its head,