Choosing the Right Clothes Hangers for Retail Stores

Choosing the Right Clothes Hangers for Retail Stores

Selecting the right hangers for your retail store may require more consideration than what you think. Reason being, you choice of clothes hangers can impact your brand image considerably — something that most retailers fail to understand.

Every major or trivial detail in your store can influence your customer’s buying behaviour. From lighting and flooring to furnishing and fixtures, it could be anything that can leave either a bad or good impression on your customers. And, believe it or not, those clothes hangers at your store speak a lot about your brand. So, why to take risks with something, which is virtually as important as your products on display?

Retail hangers are important shop equipment as they give your customers an idea of how concerned you are about the quality of your products. More so, because clothes hangers reflect how much time and effort you have dedicated towards maintaining your inventory. Coat hangers, trouser hangers, children’s hangers, all contribute to your marketing efforts remarkably. It is therefore crucial to keep your target market as well as how you want to project your business in mind while selecting hangers for your retail shop.

Here are a few things to consider: Store Environment: Ideally, the hangers at your store should complement the décor of your store. For instance, classy wooden coat hangers may not go well with the trendy setting of fashion outlets that play club music and primarily target younger customers. Likewise, if you have an upmarket clothing store, specialising in business and formal wear, flimsy plastic hangers will certainly not create a great impression.

So, what is the solution? Look every corner of your store. Choose the colours and materials that the ambience and other aesthetic elements inside your store. If it is tough for you to decide, go

for the materials that you think your customers would probably expect at your shop. Also, choose them in neutral tones that are less likely to be weirdly noticeable.

Merchandise: This is something that add to the look and feel of your garments. Make sure to use a hanger which is specifically designed for a particular type of garment. For example, men’s suits look superb on contoured wooden coat hangers or heavy plastic hangers that resemble the male shoulder. This also ensures that the garment doesn’t lose its shape and remains creaseless when on display. Similarly, Lingerie looks best on satin padded hangers. Plastic and wooden skirt hangers are well suited to display skirts beneath a women’s formal suit. It is to be remembered that hangers made purposefully for a specific type of clothing help the garments look appealing as well as realistic.

Who All Will Keep Them: While a few stores collect hangers at the checkout, there are some that let their customers carry them along with the purchased product. Keeping high-end hangers at the store is justified if you are reusing them. However, if you are giving them to your customers, you may require placing sizable wholesale orders for clothes hangers to keep the per-unit cost as low as possible. Alternatively, you can go for budget friendly options too, but make sure that they should not ruin the look of your merchandise and match the store interior.

Conclusion: We are living in an era, where positive brand image is more important than anything else when it comes to running a business. Every little aspect matters. If it’s a fashion retail business, each component of your store counts, and clothes hangers are no exception.

While you are stocking up on hangers for your store, make sure to consider every type and choose the ones that are long-lasting and can best help you impress your customers and leave a great impression.

Bonus Tip: If you are planning to open a new fashion outlet or looking to renovate your existing setup, always choose a reputed retail industry supplier as this would give you a bevy of advantages. An established retail supplier often serve as the one-stop shop for all your retail shop equipment needs. Besides hangers, they deal in retail supplies like super heavy duty clothes rails, carrier plastic bags, tissue paper, clothes steamers, tagging guns and more that you may need while setting up your retail establishment.