Page 1

Flake Type of source & details

Description of information obtained

05/2013

http://www.youtube.com/watch?v=pi hMSB_YYI0

Recent advert of the flake, I have gathered that all the adverts have one song in common they all use a background song which is the same song.

This has helped me understand the tone and atmosphere of the advert helping me gain more idea’s of my advert.

05/2013

http://www.youtube.com/watch?v=V i159KeEDdo

This advert has given me ideas, I would like to use this theme tune.

This helped me chose a back ground track as I knew I wanted my advert to convey that kind of sympathy.

05/2013

http://metro.co.uk/2010/01/19/cadb urys-takeover-top-5-tv-advertsgorilla-milk-tray-man-and-more39960/

After looking at this website it gave me idea’s of what I would like to put in my advert. All adverts have different meanings and are engaging for different reasons.

And again this source mainly helped me with what my advert was going to obtain.

05/2013

http://www.fdin.org.uk/2010/06/cad bury-flake-launches-new-advertisingcampaign/

Who the company aim the chocolate bar at.

Looking at this article at the past advert shows that flake aim their chocolate to females which is where I would like to set outside of that and make my chocolate reach out to males as well.

05/2013

http://www.birminghammail.co.uk/n ews/local-news/cadburys-flakeadvert-deemed-too-sexy-246223

This was more of an overlook of past adverts and helped me understand what I can do in mine to follow the same conventions.

This source showed me that many of the previous adverts were seen to be too ‘sexy’ which is why I want to bring out a new target audience for males as well.

05/2013

http://www.chocolatemission.net/20 08/05/may-16th-cadburys-flake.html

This gave me a bit more of an understanding who my target audience may be as it is a low calorie chocolate.

This gave me the right information I needed to know who I was to aim my advert towards.

05/2013

http://www.dailymail.co.uk/tvshowbi z/article-1255749/Cadbury-bansFlake-ad-screens-deeming-racy.html

This gave me an idea that the target audience would be from age 22 upwards.

The advert has displayed many seductive adverts which have been complained about

Date

Evaluation of research


Flake Date 05/2013

05/2013

Type of source & details

Description of information obtained

Evaluation of research

http://www.youtube.com/watch?feature =endscreen&NR=1&v=4JIgcLuwQWI

This source helped me break down who watched these types of adverts

This was important as I knew I wanted my chocolate to reach a new audience but I had to establish my old audience first.

http://www.youtube.com/watch?v=j3Y4c 08OLIY

This was another Youtube link of old flake adverts that helped me picture what the over ethos of flake adverts was.

This helped me with the creative conventions I wanted to display in my advert.

05/2013

http://www.youtube.com/watch?v=S5l_dzXx_o

This was another Youtube link of old flake adverts that helped me picture what the over ethos of flake adverts was.

This helped me with the creative conventions I wanted to display in my advert.

05/2013

http://www.youtube.com/watch?v=vVxW BcL7ddc

This was another Youtube link of old flake adverts that helped me picture what the over ethos of flake adverts was.

This helped me with the creative conventions I wanted to display in my advert.

05/2013

http://www.youtube.com/watch?v=wqPR dzrjWpU

.This was another Youtube link of old flake adverts that helped me picture what the over ethos of flake adverts was.

This helped me with the creative conventions I wanted to display in my advert.

05/2013

http://www.britstore.co.uk/ChocolateMars-Chocolate-RippleChocolate/c33_263_647/p2274/RetailPack-Galaxy-Ripple-box-of-36-X-33gBars/product_info.html

This allowed me to look closely at my main competition being a ripple and this helped me compare the pricing.

This source was useful as it helped me understand what I needed to do to make my chocolate bar seem better.

05/2013

http://www.tesco.com/groceries/product /search/default.aspx?searchBox=glaxay+ri pple&sc_cmp=tescohp_sws1_glaxay+ripple

This was another source that showed me pricing of the ripple but allowed me to understand the different pricing.

From this source I was able to compare it to my chocolate bar and she which one was most expensive.


Date 05/2013

05/2013

Type of source & details http://www.tesco.com/groceries/ Product/Search/Default.aspx?sear chBox=Cadbury+Flake&newSort=t rue&search.x=29&search.y=5 https://www.google.co.uk/search?hl= en&gs_rn=12&gs_ri=psyab&tok=KLgRtGZTg0SVWKP197M2kA &cp=10&gs_id=x&xhr=t&q=cadbury+ chocolate&bav=on.2,or.r_cp.r_qf.&bv m=bv.46471029,d.d2k&biw=1440&bi h=719&wrapid=tljp13686971549430 18&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab= wi&ei=RqmUUZD0OIWo0QX67YHQC Q#um=1&hl=en&tbm=isch&sa=1&q= cadbury+luxury+chocolate&oq=cadbu ry+luxury+chocolate&gs_l=img.12...2 2389.24967.0.26498.7.7.0.0.0.0.125.5 93.6j1.7.0...0.0...1c.1.12.img.RqHh2It W9GU&bav=on.2,or.r_cp.r_qf.&bvm= bv.46471029,d.d2k&fp=dcad78d29e7 4e6d4&biw=1440&bih=719

Description of information obtained

Evaluation of research

The information I obtained from this website was the pricing if different chocolate.

This helped me with my PowerPoint when looking at my competition in terms of chocolate as it showed me different prices and things I needed to look at in terms of competition.

I did not obtain any information from this web address it was just for me to take images from the internet and put in to my power point.

This helped with my power point.

05/2013

http://www.mysupermarket.co.uk/br ands/lindt_in_tesco.html

This was another website that allowed d me to look at my competition and helped me with seeing my competition in chocolate.

This was a good source of evaluation as it allowed me to look at the pricing range,.

05/2013

http://www.cadbury.ie/the-story

This web link was to help me come up with the Cadbury's indent by looking at their story it helped me create visions of what they want to portray as a company.

This source was good as it allowed me to understand their indents and what their purpose of different chocolate bars is.

05/2013

http://www.talkingretail.com/produc ts/product-news/new-packaging-forcadbury-flake-chocolate-bar

.This web linked helped me look at the development of the chocolate bar being a flake and showed me how the

This was useful as it helped me understand why the packaging has changed and how it relates to the target audience.


Date

Type of source & details

Description of information obtained

Evaluation of research

05/2013

http://www.channel4.com/progra mmes/tags/c4

This showed me the different rate cards for the channel for which helped me see where I wanted my advert to be placed.

This source helped me look at figures because I knew I wanted to place my advert on this channel but did not know what time would be most suitable and how much it would cost.

05/2013

https://www.google.co.uk/search?hl= en&q=EMA&bav=on.2,or.r_cp.r_qf.& bvm=bv.46751780,d.ZWU&biw=1280 &bih=843&wrapid=tlif136913646772 010&um=1&ie=UTF8&tbm=isch&source=og&sa=N&tab= wi&ei=V12bUagF8WphAfX2YCwAw#um=1&hl=en&t bm=isch&sa=1&q=cadbury+identity& oq=cadbury+identity&gs_l=img.3..0i2 4.40063.43781.0.44141.16.10.0.6.6.0. 62.485.10.10.0...0.0...1c.1.14.img.w8 RBie1yats&bav=on.2,or.r_cp.r_qf.&fp =aab16c712915bc49&biw=1280&bih =843

This was another source that allowed me to look at the indent of Cadbury.

This was a good source as their was a quote their which allowed me to see what Cadbury's wanted to show.

Sources done  
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