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OUT-OF-HOME & CTA’s
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WWW.PROMOGROUP.IE | INFO@PROMOGROUP.IE
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THE NITTY GRITTY FACTS: WHY OUT OF HOME? ---
O v e r 7 0 % o f p o p u l a t i o n a g e 1 6 - 3 4 ’s t i m e i s s p e n t O O H .
62 perent of the public looks up information immediately following an OOH ad. (PML Group, 2014)
RECALL. Research shows OOH is the most noticed form of advertising with 77% of participants agreeing OOH activations make ad to be significantly more memorable. EMBRACE. OOH advertising is the least avoided type of ad at 14 percent. Over 70 percent agree, “OOH makes a brand appear fun and innovative. ACTION. Almost half of shoppers are likely to take action after experiencing an OOH advertisement. CONNECTION. OOH is the strongest way to reach a personal relationship with consumers at 45 percent, followed by press at 43 and paid online and digital media at 31 percent.
THE IMP CALL ORTA TO A NCE O CTIO F A N IN STRO OOH NG ADS Although OOH is an extremely effective attention grabber, if the call-to-action is not clear the public is unsure what to do resulting in a failed campaign.
With the recent increase of innovative, original OOH projects being pursued, it’s vital to make sure who you trust with your campaign knows how to communicate with your target market to lead to a c t i o n . After all...
1/5 people believe advertising helps them know what is currently available. At Promogroup our number priority is impressions.
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--OOH ACTIVATIONS --PROMOGROUP IN MOTION
The simple lightweight, technology of our Promobikes allows us to go where other companies can’t.
Y T I L TY I T L ILI A S T LIT R L E A V RS LTI IT . Y T . VE RSA LTIL I L I B ILTY VE SA TIL I X . R E L Y B E L A I T F V S X IBIL Y. ER . E Y L IT Y. F LEX BILT Y. V V I T VIT . F EXI ILT A E I ITY FL XIB R T C A . V . E E I Y Y L R T T T F C I I Y. REA IV Y. L I OB IT C AT IT
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CO N TAC T U S
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Contact Antoin Dempsey for scheduling at antoin@promogroup.ie To learn more about what Promogroup can do for you, visit www.promogroup.ie
IF IT ’S OOH, WE DO IT! *All given statistics courtesy of the PML Group’s Explore series, 2014-2016