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At Herff Jones, we are serious about being green. Our dedication to earth friendly practices is nothing new. We care about the environment as much as you do, and together we can make a difference. We recycle 2,150 tons of paper each year, we save 51,600 trees. We use 10% post consumer fiber paper, we save 2 1/2 trees for every ton. We installed chemistry recycling units in our plants, we reduced chemistry consumption by 50%. We recycle paper, we save water; recycle paper production uses 58% less water. We recycle 200 tons of aluminum each year, we save the equivalent in energy of 470 gallons of gas. Our cover board is FSC (forest stewardship council) certified 100% recycled content. We use low VOC (volatile organic compound) inks that are vegetable based. Obsolete computers and monitors are sent to certified recycling centers. Toner cartridges from the plants and offices are recycled. Our bindery glue is organic and renewable. We adhere to and exceed environmental policies. We also receive regular inspections from outside consultants to ensure our companies with government regulations.

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

back cover

Process 4-Color (CMYK)

Includes Spot Color(s)

Black Ink

WICS31001L

©2009 Herff Jones, Inc., All Rights Reserved

Even Page

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Template

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Special Instructions

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HJ

School MO’re Yearbooks Day camp

Job # x

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iBELIEVE . . .

A swamp stompin’ adventure. A third glance. A time and place for us. A time for change. A time for everything. A touch of silver in solid gold. A turn in the road. A two-for-one special. A uniform way. A view from the valley. A vision become reality. A voice in the crowd. A walk on the wild side. A walk through time. A way with words. A whole new ball game. A work in progress. A world of difference. A world of our own. A world of possibilities. A year 2 acknowledge. A year like no other. A year worth looking at. About face. Above & Beyond. Above all. Absence of moderation. Absorb & Blend & Create. Abstract. Accelerating the future. Access granted. According to all accounts. Across the board. Acting our age. Action/reaction. Actions speak louder than words Additions & Traditions. Admit one.Aerie to flight. After all is said and done. After the fact. After these messages. Again and again. Ahead of our time. Ahead of the rest. aka. All 4 you. All about change. All about us. All about you. All access. All and all. All at once. All better now. All eyes on us. All eyes on...me, you, us. All good things...come to an end. All in a day. All in one piece. All in the game. All in the mix. All in the numbers.

MO‘reyearbooks


Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

e

WICS31001R

Job # x

Bind

Black Ink

Includes Spot Color(s)

planning your year starts with a calendar. read all the advice enclosed and add your own events an d staff tips help ld ou sh ar nd le ca is th starts your year off organized pired. and ins

AUGUST - JULY

MONTHLY CALENDAR

yearbooks will live forever

BELIEVE . . .

i

1,000 strong and growing. 100 years to get it right. 100% genuine. 100% natural. 2 good 2 B 4 gotten. 2 good 2 forget. 2 in one .20/20 vision. 2011pieces. 2011 possibilities. .2011 at a time. 2011 degrees and rising. 2011 horsepower. 4 all to see. 5 ways.5.4.3.2.1. 9 lives. 99 plus us. A Ball State of mind. A banner year. A bird’s eye view. A brighter shade of gray. A building year. A century in focus. A century of excellence. A certain kind of cool. A certain point of view. A change of pace. A chip off the old block. A class act. A classic way to spend a quarter. A closer look. A common ground. A complete package. A cut above. A cut above the rest. A day at a time. A day in the life. A defining year. A delicate balance. A different perspective. A different point of view. A different side. A different spin on things. A dramatic comeback. A dynasty like no other. A face in the crowd. A first time for everything. A first-class label. A fraction of time. A glance back. A good thing going. A horse of a different color. A Knight to remember. A language of our own. A league of our own.

Themes for a complete list. go to: www.yearbooks.biz. support.downloads.theme ideas.

MO‘reyearbooks

HJ

School MO’re Yearbooks day Camp

front cover

©2009 Herff Jones, Inc., All Rights Reserved

Process 4-Color (CMYK)

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Even Page

Job # x

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School MO’re Yearbooks Day camp

Special Instructions

top of August inside front cover

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

goals

My staff position _____________________________ My personal yearbook goals this year _____________________________ _____________________________ _____________________________ _____________________________ _____________________________ _____________________________

Personal goal My strengths _____________________________ _____________________________ _____________________________ _____________________________ My weaknesses - need training _____________________________ _____________________________ _____________________________ _____________________________

setting

Changing the following: _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Continuing to: _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Our reward for accomplishing our goals will be: _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________

Meet our deadlines, write better copy, improve our photography, and work as a team. We want to accomplish this goal by:

As a staff, it is our goal to: Staff

GOALS

___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________

What outside influences have affected the students or school?

___________________________________________________________

What physical changes has your school undergone?

___________________________________________________________

What event will be most important to you this year?

___________________________________________________________

What do you enjoy most about your school?

___________________________________________________________

What’s the first thing you notice when you come to campus?

___________________________________________________________ ___________________________________________________________ ___________________________________________________________ ___________________________________________________________

List catch phrases and expressions used by the students at school.

___________________________________________________________

Describe the people who attend your school in one word.

___________________________________________________________

Describe your school using one adjective.

Write answers to the followingquestions:

BRAINSTORM


Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Black Ink

AUGUST 2010

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WICS31001R

Job # x

Includes Spot Color(s)

i BELIEVE that yearbook is the best class to meet friends. - Erica Price School 35 - Waubonsie Valley High34

HJ

School MO’re Yearbooks day Camp

This is the first month of the calendar

©2009 Herff Jones, Inc., All Rights Reserved

Process 4-Color (CMYK)

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1

Be An Angel Day

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Take inventory of all photo equipment, cameras, lenses, chargers and memory cards

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Kiss-And-Make-Up Day

Bad Poetry Day

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Create surveys on-line using www.blogspot.com or www.survaymonkey.com

Wednesday 5

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Potato Day

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Have a staff party to talk about plans for the year

Middle Child’s Day

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National Mustard Day

Thursday 6

Get a staff list of all e-mails, cell no# and birthdays

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National Radio Day

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Blame Someone Else Day

13

Wiggle Your Toes Day

Friday

Saturday

As a member of the31 29 30 1 2 3 Each year Herff Jones yearbooks staff, either as s prints a hard copy book the adviser, editor or staff theme member you have made Sign up for HJ eshare that has great ideas from For a complete list of theme ideas a commitment to serve for 2011 all over the country. your school in a positive go to: Contact me to get your way to produce a product www.yearbooks.biz own personal copy each that can be enjoyed and support/downloads/theme ideas treasured for years to year. come. Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

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Lazy Day

A picture is worth a thousand words but a metaphor is worth a thousand pictures. Make your theme your metaphor.

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National Watermelon Day

Tuesday

A quote from Daniel Pink from his book “A Whole New Mind”,

Metaphor

National Ice Cream Sandwich Day

Monday

and n ea Cl22 o rate c de ok rbo a ye ce spa

When you are choosing a theme- you do not want it to simply be a statement, but the glue that holds your entire book together. The graphics, fonts, design, photos, stories, alternative copy and section themes should all relate to the theme statement.

A metaphor strengthens your theme because it ties your thoughts together.

A metaphor is the expression of an understanding of one concept in terms of another concept, where there is some similarity or correlation between the two.

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A little bit country l A little bit different l A little bit louder now. l A little bit more. l A little give and take. l A little off center. l A little rough around the edges. l A lot to remember. A matter of time. l A method to the madness. l A mighty fortress. l A modest proposal. l A moment’s hesitation. l A must see. l A name you recognize. l A new beginning. l A new combination. l A new day and age. l A quest for pride. l A race against time. l A rare combination. l A roaring twenty. l A second glance. l A sense of pride. l A shade Boulder. l A side never seen. l A single hoof print. l A star-studded year. l A step ahead. l A step beyond. l A stitch in time. l A story to be told. l A story to tell. l A study in contrasts.

l


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Even Page

Job # x

Black Ink

School MO’re Yearbooks Day camp

Special Instructions

top of September

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

Highlight the type of theme you are using

THEME TYPES

The theme should be easy to identify and easy to remember. q Relevant Does it fit your school this year? q Repeatable Can you make it work for each section in the book? q Realistic You don’t want readers to question your credibility. q Refreshing Is it different from last year’s book?

q Recognizable

The tie between your theme and your school should be obvious q Unique to this year Should be a natural, easily identifiable fit q Verbal The “catch phrase” of your theme should be memorable and flexible enough to adapt for mini-themes q Visual Using type, colors, shapes and patterns that are consistent with your message, your theme’s “look”

Check all that apply to your theme

The 5 R’s of Themes

Your theme is not just a statement it unifies your book. Verbally it is not just a record of events - choose your topics to unify your theme. ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Visually- what kind of look does the theme evoke? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Texture- think in layers not just 2D. ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Personality- who are the people that make up the school? Tell their story. ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Coverage- tell the whole story of the year not just the facts. ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

PLAN YOUR UNIFIERS

q Unique to your school

Theme musts

Pride Based on spirit and the students’ or school’s accomplishments. Name of the school, the town, or the mascot used as word plays can be fun and are often listed among reader favorites. Anniversary and event Can be tricky, make sure you don’t abuse the “party/celebration” concept. Location Limited to schools with obvious ties to street names with other meanings or major geographic landmarks. Double-edge Provide a comparison and contrast format with a serious side and a lighter approach. Slogan Feature a “catch phrase” which could be used any year, but with specific copy and visual elements. Concept Use one idea to build the book around. This approach may be a number of “catch phrases” based on a central idea, a single word, or a visual element. With concept themes, traditional sections are sometimes abandoned in favor of sections which reinforce the central idea.


SEPTEMBER 2010

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Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

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WICS31001R

Job # x

Includes Spot Color(s)

i BELIEVE yearbook creates everlasting memories. - Elizabeth 39Lots of - Niles West High38School

HJ

School MO’re Yearbooks day Camp

Bind

©2009 Herff Jones, Inc., All Rights Reserved

Process 4-Color (CMYK)

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Odd Page

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National Good Neighbor Day and National Pancake Day

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Tuesday

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Crush A Can Day

What are you doing to save the planet?

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Ask A Stupid Question Day

Send the staff out to get quotes

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Poisoned Blackberries Day

Sukkot

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Prepare checklists and internal deadline sheets. Section editors should have color-coded checkoff sheets for every spread in the deadline.

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Know exactly what you want to cover at the beginning of every class period. Create a “Things to Do” list for each day.

Rosh Hashanah

register today for HJ Tech Talk Advisers only - all day Photoshop / eDesign workshop FREE- LIMITED SPACE

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Wednesday

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Finalize your ladder

If it is important at Give the staff a quote school, it should be assignment every day this covered responsibly in the week yearbook. Cover all aspects of school life that make the year unique.

20

Give the staff a photo assignment every day this week

Labor Day

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Discoveries will come to your school 3 times a year and has articles on the latest in design, staff training, photo help and much more.

Monday 2

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Color code your sections. Decide on a color for each section, then make sure that everything for that section is done in that color.

30

First Day of Autumn

Make reservations for JEA Kansas City November 11-14 How about taking the train?

Take a staff photo

16

Create keywords and folders to organize your photos

9

Set up a calendar and ladder assignment sheet

Create a Google Docs account.

Thursday 3

Patriot Day

Saturday 4

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Encourage everyone to contribute ideas to the book. At the beginning of the year, have staff members write down ONE idea about copy, photography or coverage. Post those notes in the classroom and make every effort to include those ideas somewhere in the book.

1 e g a r u o c n e

Tell the story of the24 school and its surrounding community. Be sure to include topics that anchor the book in your area and show how and why your school is different from other schools in your town and across the country.

Yom Kippur

17

Make an idea bulletin board

Make it a Staff Bonding Day

10

Staff members sign “certificates of commitment forms”, that lists deadline obligations and staff rules

Friday

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

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Fast of Gedaliah

Sunday

F.I.V.E. (friends • identities • values • emotions F.Y.I. l Face it l Face the music l Face to face l Facebook l Faces of a brave l Faces of the future l Facing it together l Facing the Facts l Facing the music l Fact or fiction l FAQs l Far from it l Fast forward l Fasten your seat belts l Feature presentation l Figure it out l Find out l Find the focus l Find the future l Finding our past. Finding our path. l Finding the buzz within l Finding the treasure within l Finding your way l Fine print l Fine tuning l Fine-tuned l Finish what you start l Finishing touches l Finishing what we started l Fire it up l Fired up l First and foremost l First class l First • finest • foremost l First impressions l First person


• All groups should be included and covered fairly/equally • Link similar groups design in spreads • Copy, avoid listing officers / goals, should capture highlights • Include action photos from a variety of club activities

People

Black Ink

top of October

Includes Spot Color(s)

Blended coverage Jump Coverage- multiple page stories Chronological coverage Quick reads- mods- quizzes- bio boxes- time lines Reference sections Connections- linked people

Some types of coverage

• Include all students, faculty, staff and organizations in the index • Break up the monotony of this section with feature stories showing students’ roles in the community or quotes relating to events that occurred during the school year - can also keep strictly a reference section.

• Readers assume it will be boring; prove them wrong • Cover projects in the classroom, not which courses are taught • Use quotes to demonstrate both teachers’ and students’ views

• Include all boys’ and girls’ sports on all levels • Keep photo identifications consistent; use first and last names • Give varsity sports a spread, combine JV sports • Don’t overemphasize any one sport or diminish others • Run a complete scoreboard; avoid rehashing that info in copy • Include fans, managers, coaches, trainers, intramurals

Academics

Special Instructions

• Portraits should be vertical in shape, not square • Faculty should not be larger than the student mug shots • 1 pt. rule (not a full pica) to separates portraits • Include a feature on every spread, developed with candid photos, captions, copy, headlines - or it should be strictly a reference section with only portraits.

• Focus on students, what they do both at school and at home • Concentrate on dramatic photos • Add extra pages, so lighter topics can be added • Keep fresh by changing the topics from year to year • Include coverage of events that are non-academic or non-sport

organize maximize your coverage

Student Life

School MO’re Yearbooks Day camp

Sports

Even Page

Job # x

Ads & Index

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orgs

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HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

. . . Become interactive: Create the news that’s fit to print. Devise opportunities for students to be in the book and let them be a part of creating the sports section. They’ll love it!

. . . Re-assess: If the theme or concept dictates a pattern, feel free to revise. For example, changing the traditional order of sports makes it new for readers each year.

. . . Add a new section: If it seems logical that an event or person makes the story of the school year complete, make sure that is included.

all coverage of teams and their season? The staff might decide to add a “new” sports segment on why athletes compete, those who compete in sports other than school sports or the bigger picture by including local professional teams, national championships, the Olympics, etc.

. . . NOT Y H W . . . Create a section within a section: Who says the sports section has to be


OCTOBER 2010

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Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

e

WICS31001R

Job # x

i BELIEVE yearbook is the best way to start off your morning. - Danya44 Snowsky - Niles West 43High School 42

HJ

School MO’re Yearbooks day Camp

Bind

©2009 Herff Jones, Inc., All Rights Reserved

Includes Spot Color(s)

Process 4-Color (CMYK)

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Odd Page

Monday

Tuesday

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Thursday

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www. bamagazine .com www.dafont.com www.cgtextures

check out Design annuals Communication arts layers magazine before and after

2 Design res ources

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Evaluate Your Life Day

What do you want to be when you grow up?

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Post the type styles, story ideas and concept design sheets in the room.

What frustrates you the most?

International Moment Of Frustration Scream Day

13

Give individual students6 a voice. Quotes and first person stories provide opportunities for hundreds of additional students to be included in the book.

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National Chocolate Day

BRING TREATS

Babbling Day

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National Candy Corn Day

Dictionary Day

Next week each staff member look up a word in the dictionary everyday to use in the book

Moldy Cheese Day

Treat your rookies well. Even though they do not have the knowledge that experienced staffers have, they bring a fresh angle to each publication. They also often closely reflect the desires of the school population. Ask rookies questions and then listen to the answers. Today’s rookies are tomorrow’s editors

Hermit Day

KEMPA Journalism Conference Whitewater, WI

Constantly quiz the staff to make sure they truly understand what you are teaching.

n lo wee l a Buy H nd ume a t s o c s 21 atio n r o c de

14

HJ Tech Talk Advisers only - all day Photoshop / eDesign workshop

7

Name Your Car Day

Do students in your school name their cars? why not do a feature on it?

What does being a vegetarian mean to students at your school?

World Vegetarian Day

2

Saturday 1

Friday

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

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National Bologna Day

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Put a huge calendar in the most prominent place in the room. This calendar should include not only internal deadlines but all important school and social activities.

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Columbus Day

Over plan every section.4 Design and mock up a master layout for both vertical and horizontal dominant photos. Make the masters available for students to adapt.

3

your coverage by brainstorming harder at book planning time. Utilize jump coverage: Decide when it’s appropriate to have a topic expand onto a second or third spread and let the content dictate coverage. If the story is “bigger” than one spread or important to your readers, give it more than two pages of coverage.

26 27 28 29 30 compellingAppeal to the emotions of readers and compassion of readers. Some of the topics included will be there because a set of circumstances is so unusual. When the staff finds those compelling stories, it should share them. stories Expand coverage: Look for ideas that are different from what has been done in every other edition and stretch

Sunday

Had to be there l Half empty, still full l Half truths l Handprints to heaven l Hands down l Hands on l Hang ten l Hard to define l Hard to imagine l Hardcore l Hartbeat l Have it made l Have it your way l Have the last word l Have we got news for you l Have what it takes l Have you heard? l Have you herd? l Having the last laugh l Hawk people l Hawkopoly l He said, she said l Heading in the right direction l Heads up l Hear/here l Hear • see • touch • taste • smell • Live l Heard that before l Heart means everything l Heart of gold l Held together by more than... l Hello! Do you know who we are? l Hello, goodbye and everything in between l Hello. My name is... l Hello. We are... l Here l Here and now l Here and there l Here are some of our favorites l Here comes the Thunder l Here. Now. l Here we go l Hereafter l Here’s looking at 2010 l Here’s looking at us l @ you ?


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Even Page

Job # x

Black Ink

School MO’re Yearbooks Day camp

Special Instructions

top of November

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

• •

Cover, Endsheet, Title page, Opening, Division pages: _________________________________________________________ Students Life _________________________________________________________ Organizations/Clubs _________________________________________________________ Sports _________________________________________________________ Academics _________________________________________________________ Seniors _________________________________________________________ Underclass / Faculty _________________________________________________________ Ads & Index _________________________________________________________

List the AHJ fonts you want to use

Use simple fonts, let the headline design attract the readers attention.

Font Plan

A graphic device (overline, dropped letter or phrase) introduces captions. Caption type is consistent in family, size and leading within each section. Captions are placed so that each is close to its own photograph, so that indicators such as “above, below” are not needed Captions are not placed between photographs (except group or team photos). When group captions are used, it should be clear to the reader which caption goes with which photo. Group captions are consistent within each section. Caption widths conform to the column/grid plan in each section. If used, overprinted or reversed caption point size and font are easily read. Do not place type over a photo with a lot of detail or a busy background. Group identifications begin with the name of each group in contrasting type and with row designations also in contrasting type.

CAPTIONS

• •

Headline type selection should be readable and consistent in family, weight, size and leading within each section. Headline type letters are not stacked vertically. A design inconsistency has not been created by manipulating headline type to fit a specific space.

HEADLINES

script

DON’TS • If script type is used, it does not appear in all caps. • When working with type, more is not better. Limiting type to no more than three fonts for the entire book is a growing trend. When combining type for headlines, remember two is company, three is a crowd. Limit spread designs to one distinct type supported by something simple. • Avoid using all capitals. That does not mean you can never use all caps. Just realize that all capital letters reduces readability. Use all caps only when you have a specific design purpose in mind. Especially avoid using all capitals in a script face. Your readability drops to about zero. • Some types just do not mix. Don’t use two scripts or a and an italic together. They usually have the same form and so they conflict with each other rather than contrast. Never use two types from the same category (for example: Script, Decorative) together. • Do not abuse type through manipulation. Remember, your purpose is to communicate, and type can help you do that • Do not manipulate type to fit your design by adjusting leading and width. Instead, edit the copy or find a word that fits the headline space. Once established within a section, type size, leading and width should remain consistent.

DO’S • Body type is easy to read and consistent in size and leading in each section. • Column widths of copy and captions, if varied within a section, follow an obvious plan. • Pair personality to purpose. Keep in mind the message you are trying to communicate with your type. Sports, even women’s sports, do not lend themselves to feminine script. • Serifs are more readable than sans serifs. Use a serif font for body copy and captions, as a general rule. The more unusual the type, the lower the readability. • Pay attention to relationships when combining type. • If elements are not the same, they should be very different. Remember that, like the perfect marriage, types need to either be very similar or fairly opposite. Contrast type in size, weight, form and structure, for example, using AHJ Chantilly Bold for heads and AHJ Garamond for text provides good contrast; AHJ Chantilly Bold for heads and AHJ Unitus for text does not provide enough contrast. The combinations you form should communicate, not confuse the reader.


NOVEMBER 2010

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Black Ink

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Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

e

WICS31001R

Job # x

Includes Spot Color(s)

i BELIEVE that yearbook was my favorite senior year class! - Tori Vanderaa High School 48 - Waubonsie Valley 47

HJ

School MO’re Yearbooks day Camp

Bind

©2009 Herff Jones, Inc., All Rights Reserved

Process 4-Color (CMYK)

8

11

Odd Page

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Use Even If Seal Is Broken Day

Take A Hike Day

17

Pat yourselves on the back. No one else seems to understand and appreciate all the work you do, so make time to celebrate yourselves. Be sure to take the time to make staff members feel valued.

Sandwich Day

EAT LUNCH TOGETHER AS A STAFF

Wednesday

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Send pages in even if you do not have a deadline

Friday

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Have A Bad Day Day

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Absurdity Day

Saturday 6

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and beyond the requirements. Make a big deal of this award: call the student to the front of the room, explain the reason for the award, give him or her a certificate and a candy bar and end the ceremony with loud applause.

2 3 ink Each week choose the “Strongest l t s e g n o r st Link” - a staffer who has gone above

Thanksgiving Day

Veteran’s Day

JEA Kansas City - 11-14 Plan to visit the plant - call Maureen for details

Thursday

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

Square Dance Day

Make up dance moves and create a video - put it on utube

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Election Day

Tuesday

22

National Clean Out Your Refrigerator Day

Dunce Day

moment

STAFF BONDING Share your dumbest

8

Plan Your Epitaph Day All Saints Day

Monday

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Daylight Savings Time Ends

Sunday

Jam-packed l JFK Guide l Joining forces l Joining together l Journey l Journey of thousands l jOURney (our journey) l Journey through a decade l Journey to success l Journey toward perfection l Jump at the chance l Jump right in l Jumping in l Junction l Just a bit different l Just a click away l Just a little mixed up l Just a second l Just add Sol l Just add water l Just amazing l Just around the corner l Just be l Just because... l Just beginning l Just between us l Just do it l Just doodling l Just down the block l Just follow directions l Just for the fun of it l Just for you l Just four us l Just getting started l Just goes to show you l Just had to be there l Just having fun l Just in case wondered


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12

Even Page

Job # x

Black Ink

School MO’re Yearbooks Day camp

Special Instructions

top of December

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

Last, don’t force the fit. Every aspect of the theme/concept from organization to coverage to design should work together to make the story stronger. Don’t restructure your sections just because the idea looked cool somewhere else. You’ll be sorry as you try to fit things into a structure that just doesn’t work.

On the other hand, your theme/concept might logically lend itself to another form of organization. If your theme/concept is ‘Pieces of Eight,’ for example, it would make sense to organize into eight sections. If your theme/concept is ‘Eight Days a Week,’ some kind of chronological organization might make more sense. These kinds of unifiers present easy choices. Be all-inclusive Whatever plan makes the most sense and opens up the best ideas for coverage, be sure it allows coverage of every aspect of the year. You are, after all, creating a yearbook. Be reasonable First, remember not everyone is a yearbook nerd. The story - and the way we organize it - needs to make sense to the average reader.

Today, concept drives coverage which drives design. Yearbooks can provide the readers with a great range of meaningful information while maintaining strong, reader-friendly designs. It’s all in the planning. STEP ONE Decide how to organize your content. The decision on how to organize the story of the year should be based on the unifier. The theme/concept gives us the angle or focus of our whole-year story. STEP TWO The next question is how to organize that story so it is easily accessible by the average reader and makes some kind of sense. Explore the possibilities • Traditional student life/sports/academics/groups/people format. • Pure concept driven only on content • Chronological the book is organized by time, and the story is told by days, months or seasons as the year progresses. Be creative but logical After exploring all the possibilities, think about what might make the most sense to the reader. The best answer may be the standard, traditional five-section format, and there is nothing wrong with that. Don’t feel you have to do something different just to do something different.

organize your yearbook content

Creatively

chronological

T he M ag i c fo r mula

Plan your content Listing all the topics you want to cover. Brainstorm List everything that happens at your school. List Sports, activities, academics, performances and club activities. Every book should include theme pages Organize • Title page List start and ending dates of all • Opening and closing spreads activities. • Division spreads Choose your sections • Page allocation should be as follows: Seasons, months, weeks 25% for Student Life Reference sections 12-15% for Organizations Portrait, clubs and sports group 25-30% for People pictures, index 12-15% for Academics Deadlines 15-18% for Sports Use this calendar to capture This is the same formula for traditional everything you can think of - plan and chronological organization. when pages can be complete.

How to

CREATIVE


48

Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Black Ink

49

e

Monday

Tuesday

13

6

Includes Spot Color(s)

27

in mo page re s t hen dea dl ou the ine so t r h yea r st at a rt of f s righ t

Send

20

14

21

8

1

22

Criticism is inevitable,15 so do it right: privately. Start with praise, state the problem as you see it, ask the person to state his views, let the person offer choices, come up with a plan which includes consequences and end with a compliment.

Eat A Red Apple Day Chanukah

Wednesday

School MO’re Yearbooks day Camp

Bind

©2009 Herff Jones, Inc., All Rights Reserved

Process 4-Color (CMYK)

23

National Chocolate Covered Anything Day

BRING SNACKS

16

29

9

18

11

Christmas

1

25

Pat others on the back. Each staff member should write FIVE thank you notes at the end of each grading period to people who are NOT on the yearbook staff, but have helped make that period more successful. This makes others outside of yearbook feel valued, and it results in a more positive attitude toward your staff.

30 31 thank you

Christmas Eve

24

17

4

Wear Brown Shoes Day

Saturday

Choose Your Attitude This is the most important element of FiSH! Bad things happen all the time, but how we react to them is a choice. Choosing isn’t putting on a front. It’s seeing the situation for what it is, deciding what kind of person you want to be and dealing with it the best way you can. Be aware of the fact that your reaction will affect others. You can make it better or worse. You know what you’d want others to do.

Thank your Customer Service Rep Day

Send Dory a note from the staff

10

3

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

28

First Day of Winter

2

Friday

Be There Paying attention to people makes them feel important and makes them feel involved. Engage people with eye contact, a smile and your full attention. Remember that you are the human contact between the book and the student buyer. Share your excitement! Let them know this book is for them!

Thursday

Make Their Day If you’ve had a rough morning, something as simple as a compliment or a door being held for you can make your day. It could be a lollipop given to each yearbook buyer, or a “bouquet” of ten to every tenth buyer, who can then make other people smile by sharing them. There are unlimited creative and inexpensive ways to brighten someone’s day. It will make them think, “Hey, this is a good place to be. I want to be part of it.” Making their day will make yours too.

Be innovative in creating your own philosophy. Your school is different from others. What will make people react positively? What should you avoid? How can you increase the fun and energy and the belief in what you are doing as a team? Look to FiSH!

26

19

National Ding-A-Ling Day

7

Pearl Harbor Remembrance Day

Play If you’re going to spend time and effort on the book, you’ve got to have some fun! Some of the most successful companies in the world encourage fun because they know it can improve energy, productivity and attitude. Playing is also seeing humor in what we do. It’s making those around us enjoy the experience. Post a funny typo on the wall (if it doesn’t offend anyone, including the writer). Take funny photos of each staff member and exhibit them. When others see what’s going on in yearbook, they’ll want to see what all the fun is about.

12

5

The FiSH! Philosophy, inspired 28 by Pike Place Fish Market and29developed by Charthouse®, is 30 not a rule book or five-step program. It’s about finding what works, deciding what you believe in and being excited about it. It’s not handed down as law from the top. From the Web site, “if you impose anything from the top, over time, that’s exactly where it will remain.” The book has sold more than 4 million copies worldwide in 34 languages and helps organizations of all kinds improve the atmosphere where they work. It’s a way to think, which becomes the way we act and the way we communicate with others so choose your words carefully. The energy is contagious. The attitude draws people in. People come from all over the world to buy their fish. You can learn what they’ve done and create a FiSH! Philosophy for your yearbook program at school.

Sunday

M: Our True story l Mabry has heart l Mad about plaid l Mad with passion l Made for success l Made in Edison l Made in the shade l Made the scene l Made to last l Made to order l Made you look l MADfacts l Magic l Magnified l Main event l Majestic l Make a big deal l Make a change l Make a face l Make a great showing l Make a note of it l Make a run for it l Make. Believe. l Make it a good one l Make it count l Make it happen l Make it last l Make it ours l Make it real l Make it worthwhile l Make it your own l Make it yours l Make or break l Make the connection l Make your point l Make no mistake about it l Make no mistake about us l Make nothing of it l Make something of it l

DECEMBER 2010

WICS31001R

Job # x

i BELIEVE that yearbook is the best excuse to pull my friends out of class. - Ynsuke Okada High School 52 - Waubonsie Valley 51 50

HJ

8

13

Odd Page


8

14

Even Page

Job # x

Black Ink

School MO’re Yearbooks Day camp

Special Instructions

top of January

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

• art: any graphic, student drawn or clipart placed to enhance the theme, art should not be used to fill unused space. • bleed: a picture taken past the external margin on the page, extending off the page. • body copy: the text of the story on the page. • colophon: a statement recording the names of the staff and the printer, type and paper used, size of the edition, and other information about the production of the book. • color halftone: photo printed in color other than black ink. • color print: photograph in full color CMYK. • column rule: structure used to separate columns of type • cover: binder’s board covered with printed or silk-screened materials which protects the pages. Usually includes the first representation of the theme or concept, as well as the name of the book, the name of the school, and the year. • cropping: the proportional sizing of a photograph to focus on the subject of the photo • deadline: date when something is due, i.e., stories, layouts, final pages • die cut: process whereby a hole is literally cut into a

TERMS

cover or endsheet using a metal pattern. dominant photo: photo which is 2 to 2 1/2 times larger than any other picture on a double page spread. double page spread (dps): two facing pages designed as a single unit. duotone: process whereby an original black and white picture is printed in black, plus one additional color for a special effect. endsheet: heavy sheet of paper that attaches the book to the cover. There is an endsheet in both the front and back of the book. eyeline: used to link a spread, a horizontal line is established across the spread above or below the center to give movement to the reader’s eye. flat: one side of a signature; the eight pages which are printed on one side of a signature. folio: tag at the bottom of the page which numbers and names the spread appears. font: typeface used consistently within a section. gutter: crease in the center of the book between two pages. internal margins: 1 pica or less separation between elements. job number: number •

assigned by the printing company to the school. The number must appear on every layout and all materials sent to the plant. ladder: the overall map which shows the placement of every layout in the yearbook. lead in: the sentence or paragraph which catches the attention of the reader; the first few words of a caption, usually emphasized in some way. logo: the use of distinctive typography and/or artwork as a trademark for a theme or design concept. mock layout: a rough draft of a layout showing the amount of space to be occupied by copy, photos, artwork, etc. It’s used for roughing layouts so corrections and changes can be made. It’s also used to organize ideas and photo requests. pica: unit of measurement used in yearbook production. 6 picas=1 inch. signature: 16-page section on which 8 pages are printed on one side, 8 on another. spine: the part of the binding that connects the two flaps of the cover. theme: The central idea or concept: the narrative or pictorial thread that unifies the various parts of the book

YOU SHOULD KNOW


52

Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

1

e

Sunday

Includes Spot Color(s)

Hold at least one out of 17 school bonding activity per semester. Try sports parties, games, roller skating nights, bingo, volleyball games against other staffs, retreats, etc.

24

31

16

23

30

School MO’re Yearbooks day Camp

Bind

©2009 Herff Jones, Inc., All Rights Reserved

Process 4-Color (CMYK)

28

Wednesday 29

Thursday 30

Friday

Opposite Day

Enter the classroom smiling every day.

1

25

18

National Step in a Puddle and Splash Your Friend Day

11

National Trivia Day

Add some School and community trivia to your book

4

13

6

National Kazoo Day, Clash Day

28

National Hugging Day

21

14 Photo Editor maintains the or digital image files and tag pictures with keywords Makes certain no photo is used more than once.

National Old Rock Day

Photo Editors regularly inventories and orders needed photo supplies.

7

31

New Year’s Day

Saturday

29

22

15

8

1

Like what you 3 do and those around you4 5 Encourage others to be their best Add value to people by affirmation and training Delegate responsibilities to develop skills Exemplify the type of leader you want others to become Respect everyone Silence, sometimes being a good listener speaks louder then words Humble yourself by thinking more highly of others I may not have the best idea Practice you priorities

Photo Editors schedule visits of the professional photographer.

27

National Buttercrunch Day

20

Make Your Dream Come True Day and Blame Someone Else Day

Epiphany

2 leadership

Editors watch the school activity calendar to be certain every event is photographed.

26

EAT LUNCH TOGETHER AS A STAFF National Popcorn Day

19

12

5

Good Editors knows his/ her photographers and their strengths and weaknesses. Editors select and assign photographers for each assignment.

_______________________________________________________________________________

What’s your New Years Yearbook resolution? _______________________________________________________________________________

Tuesday

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

Photo Editors check to see that no students are photographed too often, and others not at all.

Editors train staff to fill out Photo Assignment sheets and photographers to use them.

10

Photo Editors trains photographers and staffers to set up interesting group photos and how to include the names of all the everyone photographed.

3

27

9

2

26

Monday

O my! l Oakridge (The Book) l Objects in the mirror are closer than they appear... l Obviously not l Of all things l Of epic proportions l Of our own free will l Off balance l Offline l Off the beaten track l Off the record l Off the Richter Scale l Off the wall l Off to a wild start l Official Users’ Guide to ___________ l Oh! l Oh, cool l Oh2cool l Ohhhhh, snap! l Oh how cliché l Oh no you didn’t l Oh, the places we go l Oh, the places we’ve been l Oh what a feeling l Okay l Old endings, new beginnings l Old enough to know better l Old faces, new places l Old school l ON (as the last two letters of the school name LawsON, AndersON) l On a closing note l On a lucky streak l On a mission l On a roll l On both sides l

JANUARY 2011

2

Black Ink

3

WICS31001R

Job # x

i BELIEVE yearbook taugh me how to be a man! - Travis Chinn - Waubonsie Valley 5 4 High School

HJ

8

15

Odd Page


16

Even Page

Job # x

Special Instructions

Black Ink

TEST your Color palette here

color

Sometimes artists use colors that evoke certain emotions. Other times artists use colors simply because they like the way they look. Color always has meaning. This meaning can be, an emotional one or it can be a personal preference on the part of the artist himself, but it ALWAYS has purpose behind it.

Planning your

Warm Colors: Red, yellow, and orange. These colors evoke warmth because they remind us of things like the sun or fire. Cool Colors: Blue, green, and purple (violet). These colors evoke a cool feeling because they remind us of things like water or grass. Neutral Colors: Gray, Brown. These aren’t on most color wheels, but they’re considered neutral because they don’t contrast with much of anything. They’re dull and uneventful. Value: is the amount of black in a color. Saturation: is the amount of a color used. When a color is at full saturation, it is extremely vibrant. When a color is “de saturated,” a large amount of color has been removed. De saturated colors tend to be close to being neutral because there is so much gray in them. Primary Colors: Red, Yellow, Blue. These 3 colors are the base colors for every other color on the color wheel. When you mix two primaries together, you get a secondary color. Primary colors are useful for designs or art that needs to have a sense of urgency. Primary colors are the most vivid colors when placed next to each other. Secondary Colors: Orange, Green, Purple. These 3 colors are what you get when you mix the primary colors together. Secondary colors are usually more interesting than primary colors, but they do not evoke speed and urgency. Complimentary Colors: Red and Green, Blue and Orange, Purple and Yellow. These are the colors directly across from each other on the color wheel. Don’t let the name fool you, they rarely look good when used together. They’re called “complimentary” because, when used together, they become extremely vibrant and have heavy contrast. RGB Color: This is color based upon light. Your computer monitor uses RGB. The name “RGB” stands for Red, Green, Blue, which are the 3 primaries (with green replacing yellow). By combining these 3 colors, any other color can be produced. Remember, this color method is only used with light sources; it does not apply to printing. CMYK Color: This is the color method based upon pigments. “CMYK” stands for Cyan, Magenta, Yellow, and Black (its what the K stands for). Using these 4 colors, most other colors can be achieved. Unfortunately, CMYK cannot reproduce the same amount of colors as RGB can, which is why yellow-greens sometimes look a bit muddy when printed. This is the method used by printers the world over. Pantone (PMS) Color or Spot Colors: This is yet another printing color method. PMS stands for “Pantone Matching System,” and is a large list of specially mixed colors made by the Pantone Corporation. Instead of using CMYK to create colors, the pigments are created individually for purity. For example, if you use a Red-Violet color, pick PMS 233M. The color would be mixed exclusively for your project and would always print exactly how I want. The only drawback to using PMS colors is that they’re expensive. For Pantone products go to www.pantone.com

There is nothing wrong with choosing a color because you like it. However, when choosing a color you still want to make sure its use does not conflict with what you are trying to say with your work. Proper use of basic color theory can help you decide what colors match, as well as what each color makes people feel.

COLOR

8

School MO’re Yearbooks Day camp

top of February

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L


FEBRUARY 2011

5

6

Black Ink

7

Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

e

WICS31001R

Job # x

i BELIEVE yearbooks hold your fondest high school memories. - Jackie Faassen - Waubonsie Valley 8High School 9

HJ

School MO’re Yearbooks day Camp

Bind

©2009 Herff Jones, Inc., All Rights Reserved

Includes Spot Color(s)

Process 4-Color (CMYK)

8

17

Odd Page

Sunday

28

27

1

15

Be Humble Day Washington’s Birthday

9

2

2 www.jea.org www.studentpress.org www.uiowa.edu/~quill-sc www.columbia.edu/cu/cspa www. bamagazine .com www.dafont.com

1 Web-sites

Copy Editors reads all copy for spelling, grammar and style consistency.

23

Do A Grouch A Favor Day

16

Copy Editors assists the editor in developing the copy portion of the style guide.

Groundhog Day

Wednesday

Scholastic Journalism Week February 20-26

22

Copy Editors assists staffers to make sure copy and layout are both correct and consistent with style guide.

Kite Flying Day

Really Fly a kite in February???

8

Copy Editors shows computer staff how to prepare copy for submission to the plant and supervises their work. Section editor

Tuesday 3

10

3

National Tortilla Chip Day

EAT LUNCH TOGETHER AS A STAFF

24

Copy Editors prepare information/data sheets for club advisers, class sponsors, and team coaches to complete.

17

Make your reservations for KEMPA Adviser Weekend Lake Geneva March 4-5 check out www.kempaonline.com

Make plans for JEA Anaheim, CA

Thursday 4

5

12

19

Lincoln’s Birthday

Saturday

on s taf m4o ra f l . the .. end yea of t r h the is clos e n yo u th er ink

5

26

National Chocolate Mint Day

Wo rk

25

Catch up on deadlines . . . work ahead.

18

Copy Editors helps staff write leads and headlines.

11

Copy Editors may assist editor with theme, opening, dividers and closing copy.

Friday

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

21

National Heart to Heart Day Valentine’s Day

14

Copy Editors trains staff to write factual, interesting copy. Teaches staff interviewing techniques.

7

31

20

13

6

30

Monday

R way l Race against time l Racing to success l Raising our sights l Raising the bar l Raising the roof l Raising the standard l Ram charge l Rambling on l Rambook l RAMbunctious l Rampages l Random l Random thoughts l Rat Town l Rated PG l Rated R l Rave l Raw materials l Raw truth l Re: l RE: ____________ (School name) l Reach l Reach for the stars l Reaching new heights l Reaching our potential l Reaching the dream l Reaction l Read between the lines l Read between the lions l Read more into it l Read the fine print l Ready or not l Ready, set, go l Ready, set, let go l Ready to roar l Ready, willing and able l Real l Real life: I am a Patriot l Real to reel l Reality at work l Reality-based l


8

18

Even Page

Job # x

Black Ink

School MO’re Yearbooks Day camp

Special Instructions

top of March

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

- USE

IS

fun

pica grids between mods

photo packages

- WRITE

- REMEMBER

group captions-clearly defined

the way you talk

- MAKE

to con-

- TRY

tos more then

2

picas

- DO NOT

- DO NOT

-

6

picas

overlap pho-

break eyeline by less then

thin lines unify elements

jump coverage, coverage that is on multiple pages

DID YOU KNOW

coverage

judged books design comes first, but only to clearly define layers of

- USE

temporary color palates

mod

espn, blue,

- TRY

- STICK

- LOOK AT MAGAZINES

- 2+

negative columns

with type

- EXPERI-

body copy variations in

use planned same size photo repetition

- NO

mens journal, met home, garden design for ideas

design

MENTING

- ONLY

butt journalism-sitting on your butt

a section

NO

(or one pica from gutter)

q Stay within the column guides set. q Design pages as a spread. q Maintain a consistent internal margin. (one pica or less) q Put a caption with every photo. q Place all copy to the outside of the spread. q Avoid trapped white space. q Use simple and functional graphics that add to your theme.

Sketch out some ideas to take to the computer. It is always easier to design from an idea on paper then from a blank computer screen.

q Use a variety of photo shapes. (rectangles and squares) q Establish an eyeline. q Touch all external margins.

q Draw a dominant photo first. q Make dominant more than twice the size of all other photos. q Make dominant photo cross the gutter.

Do a self critique and check mark all the rules s Rule above you followed on your sketches.

Layout

WHEN DESIGNING.... REMEMBER

“Design is not about the images or fonts you choose but the moment you realize what they need to say together.”


Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

e

WICS31001R

Job # x

Black Ink

27

28

Tuesday

Includes Spot Color(s)

8

1

School MO’re Yearbooks day Camp

Bind

©2009 Herff Jones, Inc., All Rights Reserved

Process 4-Color (CMYK)

28

27

29

National Goof-off Day

22

9

2

16

I Am In Control Day

30

23

Everything You Do Is Right Day

Panic Day

The Yearbook Staff notifies photo editor well in advance if he or she cannot meet an assignment.

Wednesday 3

31

National Chocolate Covered Raisins Day

24

The Yearbook Staff carefully follows the assignment as spelled out on the Photo Assignment sheet.

17

The Yearbook Staff should carry a loaded camera at all times and is on the lookout for those special unexpected shots.

10

I Want You To Be Happy Day

Thursday 4

Saturday

2

26

19

12

5

• Be inconsistent with internal margins • Use photos with more or fewer than four sides, NO triangles • Copy somebody else’s ideas exactly • Make sports the largest section • Trap white space. Trap White space

1

N E V E R E V E R

25

Supreme Sacrifice Day

18

11

KEMPA Adviser weekend Lake Geneva

Friday

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

21

The Yearbook Staff15 assumes personal responsibility for EAT LUNCH completing every TOGETHER AS A assignment, knowing that STAFF if an event is not covered, it cannot be included in the yearbook and the year’s history will not be National Potato Chip Day complete.

14

7

20

13

6

• Make the worst photo the dominant photo on a spread • Have people in photos talk to the reader through the captions • Put somebody’s face in the gutter of a spread • Start your caption with the names of the people in the photo

Sunday

Monday

Tag me l Take 5 l Take a chance l Take a closer look l Take a hint l Take a look l Take a look at us now l Take a new turn l Take a number l Take a picture, it lasts longer l Take a second look l Take a stand l Take a walk on the wild side l Take another look l Take Him at His word l Take in the moment l Take it away l Take it easy l Take it or leave it l Take note l Take notice l Take that shot l Take the hint l Take two l Taken by storm l Taken by surprise l Takes one to know one l Taking flight l Taking it from the top l Taking it one step further l Taking it to another level l Taking it to the limit l Taking it to the x-treme l Taking off the wraps l Taking our 15 minutes l Taking the Bull by the horns l Talk l

MARCH9 2011 10 NEVER E V E R

i BELIEVE that yearbook class teaches you how to interact with others. - Olga Bojanic 13 - Waubonsie Valley High 12School 11

HJ

8

19

Odd Page


8

20

Even Page

Job # x

Black Ink

School MO’re Yearbooks Day camp

Special Instructions

top of April

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

Students Life: _______________________________________ _______________________________________ _______________________________________ Organizations/Clubs: _______________________________________ _______________________________________ _______________________________________ Sports: _______________________________________ _______________________________________ _______________________________________ Academics: _______________________________________ _______________________________________ _______________________________________ Seniors: _______________________________________ _______________________________________ _______________________________________ Underclass/Faculty: _______________________________________ _______________________________________ _______________________________________ Ads & Index: _______________________________________ _______________________________________ _______________________________________

Plan So what’s it going to be? Features, sidebars, personal profiles? Plan your alternative copy. Opening, division pages: _______________________________________ _______________________________________ _______________________________________

BRAINSTORM Feature story ideas conscience conscious courteous disappoint disastrous dissatisfied eighth eligible embarrass eminent emphasize entirely environment especially exaggerated exhaust existence familiar fascinate February foreign forty fourth government grammar guidance harass height illiterate incidentally incredible indispensable inevitable intelligence interesting irrelevant irresistible knowledge

laboratory license maneuver mathematics mischievous necessary perseverance perspiration phenomenon physically playwright politics practically precede precedence preference preferred prejudice privilege proceed professor pronunciation quiet quite recommend reference referred repetition restaurant rhythm ridiculous roommate sandwich schedule secretary seize separate sergeant Did you know you can set your computers to auto correct commonly misspelled words in InDesign.

absence accidentally accommodate acknowledge acquaintance acquire across address all right altogether amateur analyze answer apparently appearance appropriate argument ascend athletics attendance audience basically beginning believe benefited bureau calendar candidate cemetery changeable characteristic column commitment committed committee competitive conceivable conferred Academic Features Top 5 survival or room 000 Rules 4 life Making statements Making a statement Love of wisdom Testing your sanity Elements of life

Club and Organizations Sidebars Who was the leader? Who was the slacker? Who was the extremist? Who was the optimist? Who was the apprentice? Who was the benefactor? Who was the mediator? Who were the voices? Who was the spirited student? Who was the advocate? Who was the winner? Who came for the snacks? Who brought the snacks? Learn the terms Take her word for it Make a list Before and after Question... What kind of member would you be?

Student Life Features “I’m Supposed to be . . . “Most see the obvious . . . but I am really “What it takes . . . A matter of time Can you tell truth from myth? Question... What’s your style? On separate sides Point counter point Question how good is your memory...? Student Life Sidebars The Lowdown The Inside Scoop The Highlight The Feedback Culture mix Survival of the trendiest Icons for the past Mixed messages Making conversation

Rudimentary Question... Which role do you fill? Portrait Features Brain Power Who’s who Drama Queen Sports Features No room for error The missing link a closer look Time out Rule breaker Deadline with disaster

SAMPLES

Feature

List of the most commonly misspelled words for your editor to check:


Black Ink

Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

e

Includes Spot Color(s)

Tuesday

25

24

School MO’re Yearbooks day Camp

Bind

©2009 Herff Jones, Inc., All Rights Reserved

Process 4-Color (CMYK)

13

6

30

Tell A Story Day

Look Alike Day

27

20

The editor’s duties are primarily supervisory, but he/she should not be “above” helping with the day-to-day assembly of the yearbook.

Wednesday

Thursday 31

28

The editor also must be able to manage and motivate staff members without badgering them.

21

14

7

22

15

8

1

29

National Jelly Bean Day

JEA Anaheim, CA April 14-17

All Is Ours Day

EAT LUNCH TOGETHER AS A STAFF

April Fool’s Day

Friday

Saturday 2

National Honesty Day

30

23

16

9

National Peanut Butter and Jelly Day

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

26

19

12

5

29

Plan your 2012 theme make it VERBAL, VISUAL, have TEXTURE, evoke the PERSONALITY of your school, and have COVERAGE- that tells the whole story.

fo r s r o dit e r Post xt yea ne

International Jugglers Day

National Cheeseball Day

Eight-Track Tape Day

11

4

A good editor is critical. Finding and training that editor is important to your survival. The editor is the one student responsible for the overall content and development of the yearbook.

Use GoDesign to get ideas for sidebars and info graphs. Many designs and topics available. New designs yearly.

HJ GoDesign

28

18

10

3

27

Monday

17

Sunday

U and I and everyone l Ugly is back l Unabridged l Unbelievable l Unbound l Unbroken strides l Uncommon knowledge l Uncovered l Uncovered • undecided • unlimited l Uncut l Undefinable l Undefined l Undeniable l Undeniably different l Under construction l Under cover l Under investigation l Under pressure l Under the circumstances l Under wraps l Unexpected l Unfolding the truth l Unforgettable l Unforgettable in every way l Unforgotten l Unified l Unified diversity l Uniform differences l Uniformly different l Unique. Be you. l Unique by design l Unique perspective l Uniqueness within uniformity l United l United we stand l Unity l Unity and change l • community l Unity = diversity

GO

13

APRIL 2011

14

Job # x

15

HJ

i BELIEVE yearbook is a ride. - Rexly Peneflorida - Niles West High 17 16 School

WICS31001R

DESIGN

8

21

Odd Page


8

22

Even Page

Job # x

Black Ink

School MO’re Yearbooks Day camp

Special Instructions

top of May

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

It

bad

q Do you get paper proofs? q Do you use paper plates, towels and napkins in classroom? q Do you use plastic silverware in classroom? q Do you allow non-recyclable waste in classroom?

At Herff Jones, concern for the environment is not a new initiative; we’ve always been committed to creating products in the most environmentally responsible way without sacrificing quality, price or service. For more details on our earth-friendly practices, go to wespeakyearbook.com/green. REDUCE Gone are the days when all schools needed the same supplies. Because some of you submit online and others make printouts and send CDs, the needs of your staffs are different. And we heard you when you said it felt wasteful to receive materials you no longer used. We’ll send universal materials to all schools and then let you tell us what other supplies you need and want to create your books. No more piles of stickers, copy envelopes and layout forms — unless you tell us to send them your way. REUSE By its very nature, the yearbook is a product that has multiple uses through time. Just as the memory book later becomes a reference guide, kit boxes can store archival materials and module boxes might become files. If students can claim them from the teachers who covet them each spring, yearbook cartons make excellent boxes for heading off to college! RECYCLE We trust you’re doing your share by using digital cameras, printing judiciously, recycling waste paper and making sure that toner cartridges and old computer equipment are recycled. We’re using soy-based inks and recycling by the ton (more than 2,100 tons of paper and 200 tons of aluminum each year). If we all pitch in, we can make a difference. Let’s talk, I’d love to hear about your plans for the future.

is easy beinggreen

What is the carbon footprint of your yearbook program?

q Do you shut them off when they are not in use? q Do you shut them off at night? q Do you unplug all electronics when not in use for over 24 hours? q Do you use recycled paper in your printers and copiers? q Do you recycle your ink cartridges? q Do you upload pages to the plant? q Do you recycle items like pizza boxes? q Do you use both sides of paper when printing? q Do you turn lights off when no one is in the room? q Do you keep lights off when they are not needed? q Do you recycle old yearbooks?

good


18

Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

e

Includes Spot Color(s) Penny Day

School MO’re Yearbooks day Camp

Bind

©2009 Herff Jones, Inc., All Rights Reserved

Process 4-Color (CMYK)

30

3

10

4

11

National Candied Orange Peel Day

Wednesday

1

25

18

12

5

Frog Jumping Jubilee Day

6

3

27

20

Send in your camp registrations for MO’re Yearbook Camp

13

How will your ladder change for next year because of your theme choice?

Friday

7

4

National Hamburger Day

28

21

National Dance Like A Chicken Day

14

International Tuba Day

Saturday

eShare • Parents and students can contribute photos to the yearbook with our eShare site. • We can attach a custom flier to your school web site with instructions. • When submitting photos they will be able to attach captions and photo info. • This is a great way to expand the coverage of your book and create community with the school population. • If you have not signed up for eShare call or e-mail me today.

2

26

19

Half the job of producing a top-quality yearbook is choosing the right editor and staff. Start early, take your time and do it right!

Cinco De Mayo

EAT LUNCH TOGETHER AS A STAFF

Thursday

HJ

31

24

17

Do not rule out coeditors if you are sure these students can work together. Sometimes sharing the work responsibilities is the most beneficial approach for the staff. Layout editor

Clean Up Your Room Day Eat What You Want Day and Twilight Zone Day

Organize your yearbook space to prepare for 2010

Tuesday

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

a the 29n end o f yea r pa rty

Plan

23

22

Is your 2012 theme Unique to your school and the year? Is it designed Verbally and Visually?

16

Does your 2012 theme follow the 5 R’s?

9

2

Wear Purple For Peace Day

15

8

1

Monday

National Chocolate Chip Day

Sunday

Wait just a second l Waiting for reality l Waiting game l Walk a mile in my shoes l Walk of fame l Walk this way l Wanting more l Warning: Graphic content l Warrior strong l Warriors want more l Was that the year...? l Waves of change l Waves of memories l Way to go! l Way 2 kool l Ways to be remembered l We l We are l We are animated l We are Brentwood l We are blue l We are family l We are in the middle l We are IN the middle (RobINson Middle) l We are not l We are not mainstream l We are one l We are... RU l We are rock solid l We are Spartans l We are TR l We are the Wildcats l We believe l We bleed orange and black l We bring good things to life l We build Titans l We conquered

MAY 2011

19

Black Ink

20

WICS31001R

Job # x

i BELIEVE yearbook gives me my Photoshop fix. - Noor Hasan 22 - Niles West High School 21

HJ

8

23

Odd Page


8

24

Even Page

Job # x

Black Ink

School MO’re Yearbooks Day camp

Special Instructions

top of June

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

YOUR THEME

_______________________________________________________

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Why is this theme right for your school? Explain:

_______________________________________________________

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_______________________________________________________

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_______________________________________________________

Unify the book • Tell a story • Create a personality • Mark the book and the year Theme ideas - Write your ideas here:

purpose - A strong theme will:

Theme defined A yearbook theme is a statement or idea that mirrors the action, tempo, and mood of the students at the school during a particular year.

Name of book _________________________________ _____ Number of pages _________ Number of books

School Theme


Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

e

WICS31001R

Black Ink

JUNE 2011

22

i BELIEVE yearbook is the gift that keeps on giving, embarrassment for the next 40 years of your life. 26 24 23 - Ashley Fornelli - Warren Twp High25 School

HJ

Job # x

School MO’re Yearbooks day Camp

Bind

©2009 Herff Jones, Inc., All Rights Reserved

Includes Spot Color(s)

Process 4-Color (CMYK)

8

25

Odd Page

29

Monday 30

Tuesday

27

7

28

21

14

National Chocolate Ice Cream Day

of f e im e t20 book k Ta yea r m f ro

13

Teacher’s Day and National Applesauce Cake Day

6

31

Camera Day

Smile Power Day

8

1

15

29

22

have a staff outing

Wednesday

National Pink Day

Donald Duck Day

Thursday

30

23

16

9

2

3

10

1

24

Eat Your Vegetables Day

17

National Yo-Yo Day

Repeat Day

Friday

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

26

19

12

5

Make sure you are contacting students to get pictures of vacations, service trips, jobs, hobbies, internships, sports and academic camps. Remind them to upload their pictures to HJeShare.

coverage Have you planned your summer coverage?

Sunday

Saturday

2

25

18

11

4

X marks the spot l X factor l X years of experience l Xpectations l Xperience JFK l Xperience... now l Xpress yourself l Xpressions l Xtra l Xtraordinary l Xtreme l Y l Y factor l Y not? l Yadda yadda yadda l Yeah, right l Yeah, we got it l Year2know l Year 2 B Krazy l Year in the spotlight l Year of memories l Year of the Bulldog l Years 2 keep l Years to keep l Yes, we can! l Yesterday • today • forever l Yesterday • today • tomorrow l Yesterday • today • years to come l Yield to the Kings l You added the color l You ain’t seen nuthin’ yet l You are here l You are... l You be the judge l You belong l You can l You can bet on it l You can count on it l You can get there from here l You can read


8

26

Even Page

Job # x

Black Ink

School MO’re Yearbooks Day camp

Special Instructions

top of July

Includes Spot Color(s)

HJ

Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Binde

Process 4-Color (CMYK)

Template

©2009 Herff Jones, Inc., All Rights Reserved

WICS31001L

______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________

Jot down ways to use your theme to promote and create interest in your yearbook.

More Yearbooks

HERFFJONES Benefits of Selling

DON’T JUST TELL THEM THEY’RE IN THE BOOK, SHOW THEM!

their family and friends. They won’t buy a yearbook if they believe they won’t be in it. • Coverage is key to increasing yearbook sales. To successfully tell the story of the year at your school, you must include as many people as possible in the yearbook. • Show students that they are in the book: • Use our HJ custom posters to make the yearbook sale come alive. Choose the 80 photos you want to use. • Use our facebook app to show a sneak peek of a few yearbook pages. • Post lists of students who are featured after each deadline - in a visible location around your school • Place locker tags on students lockers with the page no# that they will appear on in the book. • Make the yearbook visible in your community. • How will you let your students now... they are in the book!

• Students buy the yearbook to share the story of the year with

Research shows that students feel the most valuable thing about having a yearbook is that it makes them part of the crowd. It gives them a sense of community and a sense of pride that they are part of something important – your school community.


Template Special Instructions Maureen Olofsson 630-660-3773 moyearbooks@sbcglobal.net

Black Ink

26

e

Sunday

Includes Spot Color(s)

School MO’re Yearbooks day Camp

©2009 Herff Jones, Inc., All Rights Reserved

Process 4-Color (CMYK)

Wednesday

Thursday

book

r ea

Combining action photos with quotes to create playful coverage in alternative copy packages will enhance your design.

1

eY r p ’ 25 MO am C 0 201

18

11

Independence Day

4

2

26

19

12

5

3

21

14

7

4

National Milk Chocolate Day

28

National Tug-Of-War Tournament Day

c

27

Ugly Truck Contest Day

20

13

National Fried Chicken Day

6

The ability27 to create four-color blends on28 your computer provides great29 design flexibility. However, it30 is important to keep in mind that the colors you see on your screen may not be quite the same colors that print on your yearbook pages. The colors on your screen are created by mixing red, green and blue light. The colors on your yearbook pages are created by mixing tiny printed dots of four colors magenta, yellow and black (CMYK). You can refer to the Colors booklet in your Herff Jones kit for a true representation of how the color will look before using any color; it’s a great resource for CMYK blends, spot colors and duotones. Or consult a Pantone Color Library swatch book before using a color.

Tuesday

Video Games Day

5

29

22

15

Maureen’s Birthday

8

1

Creative Ice Cream Flavor Day

Friday

9

2

16

30

National Vanilla Ice Cream Day

23

International Juggling Day

Saturday

6

National Cheesecake Day

Maureen Olofsson l MO’re Yearbooks 630-660-3773 l moyearbooks@sbcglobal.net l facebook- Mo’re Yearbook Day Camp l www.yearbooks.biz

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24

17

10

3

26 color

Monday

S stands for l S-s-s-econd to none l Safari to success l Said and done l Same as it ever was l Same difference l Same here l Same old thing l Same place, different time l Same time, different place l Same you, new view l Save as Central.doc l Saving the best for last l Say anything l Say it like you mean it l Say it with an accent l Say something l Say the word l Say what? l Scattered though l Scene change l School daze l School of rock l Scratching the surface l Scream ‘til you’re red in the face l Scrolling through l Seal of approval l Sealed in gold l Searching l Seasoned to perfection l Seasons l Seasons of change l Second chances l Second time around l Second to none l Secrets l See l See for yourself

JULY 2011

27

Bind

28

WICS31001R

Job # x

i BELIEVE yearbook smells like fresh ground coffee in the morning. - Kivan 31 Nair - Niles West High30 School 29

HJ

8

27

Inside back cover

Odd Page


2010-2011 camp calendar