MSU Foundation Annual Impact Report 2022-23

ANNUAL IMPACT REPORT Highlighting Endowment Progress during the 2022-2023 Fiscal Year

2022-2023 Fiscal Year Endowment Report

A Message from the CEO

I am pleased to provide you with our 2023 impact report. The MSU Foundation is the cornerstone of development at Morehead State University. We strive to advance the University that has provided a light to the mountains and beyond. We aspire to provide opportunities to the NEXT generation of Eagles.

2023 has been a monumental year. This report gives you an inside look at what we have accomplished together and what is NEXT. Our alumni and friends often ask. “How is MSU doing these days?” We can respond confidently that the future of Morehead State University is bright. Many key areas of the University are moving ahead: • • • • • •

Enrollment: An outstanding group of first-time freshmen who arrived on campus this fall with a 3% increase in FTF enrollment. We have over 9,000 students from 106 Kentucky Counties, 42 States and 19 Nations.

Academics: MSU is committed to personalized attention. The average class has 16 students and the student to faculty ratio is 14:1. Additionally, 74% of faculty hold terminal degrees.

Affordability: We are committed to keeping MSU an affordable option. MSU was ranked the #1 Kentucky Public University for Financial Aid. Safety: MSU is consistently ranked among the safest college campuses in the nation.

Athletics: Our 17 intercollegiate athletic teams are competitive, and our athletes continue to excel in the classroom.

Giving: In a year when many universities saw a decline in giving, MSU reported an increase in financial support from our alumni and friends. We are so grateful for this ongoing commitment and generosity.

As we look ahead, we are operating in an optimistic, yet conservative way. Recent market performance impacts our endowed funds. However, we are confident in our investment partners, FEG, and appreciate their guidance during volatile market times.

Our current fundraising campaign, themed “For the Next” focuses on how we can enhance and improve educational access through scholarship support. The top reason students leave MSU is financial. Often, the gap between a student finishing a semester or even graduating is as little as a thousand dollars, making every contribution for additional scholarship support critical to their success. Your donations are instrumental in helping our students remain on their academic journey.

Thank you for believing in our students and investing personally in their education. We are grateful for your commitment and honored to have you standing beside us.

Thank you and Go Eagles!

Rick Hesterberg (Class of 1980) CEO, MSU Foundation, Inc. Vice President, University Advancement

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2022-2023 Fiscal Year Endowment Report

Meet the Team The staff members below have a direct role in turning your generosity into a measurable impact. From working with you on your interests and wishes to selecting your first worthy scholarship recipient, any of these smiling faces below are ready and willing to help your philantropic vision become a reality.

Allison Caudill

Executive Director, Alumni Relations & Development

Sherry Surmont

Director, Advancement Services

Sharon Fraley

Director, Finance

Kelsey Shields

MSU Foundation Scholarship & Stewardship Coordinator

Up for a Visit?

If you find yourself on campus, please stop by and say hello! The MSU Foundation and the Office of Alumni Relations and Devlelopment are located on the first floor of the Enrollment Services Center. Our physical address is 121. E. Second St. We are open Monday-Friday from 8 a.m. - 4:30 p.m.

If you can’t make it to campus, but would still like to meet in person to discuss changing or increasing your giving and impact, one of our staff members is happy to try to come to you! Our team is out and about within the region - and beyond - when possible.

Need to get in touch with us? Give us a call at 606-783-2033 or email giving@moreheadstate.edu.

2022-2023 Fiscal Year Endowment Report

MSU Foundation & Endowment Performance for Fiscal Year 2023 Investment Portfolio Value

Asset Allocation

Annual Endowment Portfolio Returns

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$6,410,046 TOTAL AMOUNT RAISED IN FY23

Number of Gifts

Number of Donors

9,321

4,225

Number of First Time Donors

Number of Faculty & Staff Who Gave

485

288

This includes Graduating Seniors

48 STATES REPRESENTED!

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2022-2023 Fiscal Year Endowment Report

Numbers by Purpose 100

$26,345 $103,520

$321,660

$472,342 80

$1,648,186

60

40

$3,832,292

20

0 59.84%

Endowed Scholarships

5.02%

Other Endowments

25.74%

Restricted

1.62%

Unrestricted

7.38%

Annual Scholarships

0.41%

NEST - Student Emergency Fund

Annual Scholarship vs. Endowed Scholarship An Annual Scholarship fund works like a checking account. What you put into the account is available to spend. Scholarships are awarded based on dollars contributed in a given year. When the account balance is spent, and no additional gifts are made to replenish the fund, the scholarship is not awarded in that year.

An Endowed Scholarship is more like a savings account. Contributions are made to the principal of the fund. The MSU Foundation then invests the principal, where it earns interest. Scholarship awards are made based on the interest earned in a given year. The principal is never touched – meaning the fund will live on forever!

Scholarships

$

HOW ENDOWED SCHOLARSHIPS WORK

Interest Principal

Principal

Principal

Principal

Contributions are made to the MSU Foundation.

The principal is invested and earns interest.

A portion of the earnings are distributed annually in the form of scholarships.

The remaining earnings are invested back into the fund balance. The endowment continues to grow and the cycle continues – forever.

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2022-2023 Fiscal Year Endowment Report

We ♥ MSU - Giving Day Stats On March 30, 2023 we hosted our annual 24-Hour Challenge Giving Day. We asked Eagles to show up and show their support for MSU – and they did, in a record breaking way! Our 2023 giving day was our most successful ever.

24 Hour Giving Stats Total Amount Raised

$111,412

Number of Donors

612

Number of Gifts*

727

Number of First Time Gifts

139

*Some donors gave more than one gift

Top 5 States Represented 1. Kentucky

2. Ohio

3. Indiana

4. Florida

5. Illinois

Top 5 Funds Represented 2.

Eagle Volleyball Fund

4.

Fund for Excellence

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1.

NEST Fund Needs for Eagle Support in Trying Times

3.

Ali Ishmael Staten Memorial Scholarship 5.

General Scholarship Fund

2022-2023 Fiscal Year Endowment Report

Event Spotlight Giving isn’t the only way to show your MSU pride. Many proud alumni show their support throughout the year by attending our Alumni Association Events! Take a peek at our event impact from fiscal year 2023 and visit alumni.moreheadstate.edu/events to see what’s next!.

OVER

1600 ATTENDEES

Sarasota Alumni Event Alumni Day at Churchhill Downs

Central Kentucky Alumni Event

Young Alumni in Lexington Event

Atlanta Alumni Event

Homecoming 2022

Gala 2023

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2022-2023 Fiscal Year Endowment Report

Fund Stats The MSU Foundation is home to over 400 funds – but that number is growing each year! Take a look at some stats on newly-created funds during fiscal year 2023.

7 Annual Scholarships 12 Endowed Scholarships 1 Endowed Professorships

20

TOTAL NEW FUNDS

New Funds Created: • • • • • • • • • •

Craft Endowed Professorship in Biomedical Sciences Dr. George Kerr and Sarah Kerr STEM Scholarship Endowment Rick and LaTonya Hesterberg Scholarship Endowment Anthony Roberts Scholarship Endowment Centennial Endowment Scholarship Cathy Goble Gullett Memorial Scholarship Endowment Linda Fulmer Scholarship Endowment Emily Randall Colclough Memorial Scholarship Endowment Daniel L. McGowan Lifetime Learning Scholarship Endowment Sarah Ruth Caudill Scholarship Endowment

• • • • • • • • • •

Dr. Staley F. Adams and Grace C. Adams Memorial Scholarship Endowment John Wilson Kirk Scholarship Endowment- In Memory of Dr. & Mrs. Adron Doran Lambda Chi Alpha Scholarship Endowment in honor of Jerry McGlone Timothy W. Holbrook Memorial Scholarship Phi Beta Sigma Fraternity - Alpha Alpha Nu Chapter Dr. Phil Prater Veterinary Science Scholarship Endowment Ali Ishmael Staten Memorial Scholarship Endowment Sara Elizabeth Lowe Scholarship Fund Reid & Neal Leadership Scholarship Dr. Gary B. LaFleur Memorial Scholarship

Scholarships at the MSU Foundation are awarded based on a variety of criteria. Preference may be given based on a recipient’s hometown, major, future career goals, financial need and more. But the common denominator is that each scholarship is awarded to a real student pursuing a higher education at MSU. On the following page are just a few of the hundreds of faces benefitting from the generosity of donors like you.

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2022-2023 Fiscal Year Endowment Report

The Faces of Your Generosity

Lucas Sparks – General Scholarship Recipient “Being a Non-Traditional student, this opportunity was something I had envisioned for a while. After graduating high school, then pursuing a career with the US Navy for 6 years, I am hoping to obtain a degree in Agricultural Sciences. Receiving scholarship assistance has given me a second chance. It has allowed me to have access to opportunities that I didn’t know I would have as an adult.”

Brae Ward – Alumni Scholarship Recipient “As someone who had previously visited campus for numerous events, I knew early on that MSU was my home. This was the only campus I toured and applied to. Following in my mother’s footsteps, I knew Morehead would allow me to grow into the best version of myself, in and out of the classroom.”

Jared Vise – Experiential Education Scholarship Recipient “The Experiential Education Scholarship enabled me to receive assistance that provided an extension of the knowledge I gained through Biology Undergraduate Research. The undergraduate research completed at MSU gave me a broad overview of field sampling techniques, but by completing the internship at The Department of Environmental Protection it allowed me to further my knowledge and experience within the field of Biology.”

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2022-2023 Fiscal Year Endowment Report

Answering the Call

For more than 30 years, MSU students have been the voice of the University to alumni across the country. Though the alumni staff meet and talk with hundreds of alumni each year at various events, no single staff member has as many conversations with alumni as the students who work in what is now known as MSU’s Digital Engagement Center.

Formerly known as the Call Center, the Digital Engagement Center – fondly referred to as “The DEC” – is a unique employment opportunity for students that builds desirable communication skills and raises critical funding for the University. These students spend their evenings making phone calls, sending text messages or recording personalized videos for alumni and friends of MSU. They share updates on the exciting things happening on campus and give alumni and friends the opportunity to pledge their continued pride in MSU with a gift. The students in the DEC are responsible for tens of thousands of dollars in support each year.

“The DEC has been such a fun opportunity for me,” says Madison Teegarden. “At first the job was a little daunting – calling people I don’t know and encouraging them to give back is scary! But it’s been so rewarding.

I’ve had amazing conversations with Eagles who were in my shoes 10, 20, 30 years ago. Despite our differences, we have a major thing in common and that’s our love for MSU! Even if someone ultimately doesn’t make a gift, I’ve still made a valuable connection.”

The position isn’t only rewarding in terms of seeing the impact a gift can make, but it’s also allowing these students to add desirable skills to their resume.

“I know that the work I’m doing is going to be hugely beneficial when I’m searching for a job after graduation,” says Jules Davis. “Being able to list on my resume that I can build relationships and have productive conversations is great, in addition to the fundraising experience. I’m also learning how to have difficult conversations – not everyone wants to give and that’s okay. But I’m building communication skills that make a “no” less awkward for myself and the alum on the other end of the line.”

The next time your phone rings – it could be Madison or Jules.

They’re the voices of MSU – will you answer the call?

Jules Davis

Sophmore Legal Studies & Political Science Major Morehead State University Foundation | 11

Madison Teegarden Junior Social Work Major

2022-2023 Fiscal Year Endowment Report

Madison and Jules are just two of the thousands of students attending MSU to prepare for the next steps of their journey.

Whether they’re aspiring to be the next teacher in the classroom, business entrepreneur in their hometown or physician in a big city, they’re finding a forever home that they can always come back to at MSU. As a loyal donor, we know you’ve already been actively supporting the current generation of MSU students. But will you be there for the next? What we all do now, in the present, determines what we will leave behind for the future.

We invite you to consider what your next impact will be for the students at MSU. Whether it’s increasing your annual gift or exploring a planned gift commitment, you will make a difference for the next generation.

Ways to Give Answering the call and making your gift over the phone isn’t the only way you can give back!

MAKE A GIFT VIA MAIL – Mail in your gift to the MSU Foundation at the address below. If you’re giving via check, please make checks payable to the MSU Foundation Inc. and please note the fund you would like your gift to support in the memo.

MSU Foundation PO Box 628 Morehead, KY 40351 GIVE VIA STOCK OR MONEY TRANSFER – Giving via stocks, bonds, IRAs or other vehicles may be more convenient for some donors. For more information on giving via these vehicles, email giving@moreheadstate.edu.

MAKE A GIFT ONLINE – Give online at any time by visiting alumni.moreheadstate.edu/give.

You can choose from hundreds of available funds.

Tip: Make it a recurring gift! Schedule your gift to occur automatically on an annual, quarterly or monthly basis.

Scan to give online.

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Your Legacy.

Their Future.

Imagine making education easier for a student.

It’s easy to make a lasting impact through planned giving.

The MSU Foundation offers many planned giving options through our Visionary Society.

Many of these options also provide income and tax benefits.

Impact the future of MSU through a planned gift.

• Annual and Endowed Scholarships • Undergraduate and graduate research • Facilities & Equipment • Athletics Programs • Unrestricted Greatest Need Support

No matter your interests, your planned gift can support a cause or program that is meaningful to you.

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2022-2023 Fiscal Year Endowment Report

Visionary Society Member Spotlights Each year, MSU is the beneficiary of several planned gifts. Here are a few highlights of gifts received during this past year.

Gifting Retirement Accounts Ron Martin, (Class of 1972), of Ocala, Florida, named the MSU Foundation as the beneficiary of his retirement account. Upon his passing, MSU received $413,673 to be used for student scholarships.

The scholarships will be awarded to students who are Legacy students who have a long family connection with MSU as well as students who have been referred by MSU alumni.

Gifting a Life Insurance Policy Theodore (Ted) Coakley, (Class of 1972 and 1977), and Janet Sames Coakley, (Class of 1972), both served as previous presidents of the MSU Alumni Association Board of Directors. The couple named MSU as a beneficiary of a Life Insurance policy. Upon their passing, MSU was the recipient of $25,000 that was used to create the Ted and Janet Coakley Memorial Scholarship Fund to support first generation college students with preference given to students from the Southwest Local School District in Harrison, Ohio.

Charitable Gift Annuities Frieda Fulmer, mother of MSU Alumni, Linda Fulmer (Class of 1979) established a Charitable Gift Annuity with the MSU Foundation in 2006. The gift annuity, in the amount of $100,000 provided an annual return to Frieda. Upon her passing, the remainder of the gift annuity, nearly $50,000, was used to create the Linda Fulmer Scholarship Endowment to support MSU students who grew up in the foster care system.

Interested in making your own impact?

Complete our Planned Giving Interest Form at alumni.moreheadstate.edu/plannedgift or call our office at 606-783-2033.

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ALUMNI.MOREHEADSTATE.EDU/GIVE MSU IS AN AFFIRMATIVE ACTION, EQUAL OPPORTUNITY, EDUCATIONAL INSTITUTION.