TecoTech_Branding_Pena Jaqueline_Spring 23

Branding

We are

e TecoTech

Contents: About Competitors Logo Development Stationery Design Application

We are a servic

fusionates Mark Design, and IT S to facilitate our whilst helping th this ever-chang

ce company that keting, Graphic Services in order clients processes hem to succeed in ing digital era.

About TecoTech is aware of the extensive

necessities that this new ever-changing digital era is requiring for a business, inspiring us to create solutions that will facilitate this processes. We combine the most important aspects and specialities that a company requires in order to build a strong brand image and what comes with it, such as creating awareness and stratagies that would help the company to differentiate from its competitors and stay competitive in the market.

Another important factor for the company is letting our customers know that their brand matters to us. We not only offer convenient services, we create long-term relationships where our goal is to increase their digital presence,brand managment and development, customer relationship, and sales. All these by being able to anticipate future trends, counting with expertise in each of our fields, and by working close with our customers knowing and understanding that each of them have different wants and goals. Then, developing and delivering customized solutions to meet those needs the most efficient way.

Why TecoTech Cohesive and consistent work across all channels Marketing, Graphic Design, and IT Solutions can provide a more cohesive approach to a company's brand message, resulting in unified and consistent work across all platforms.

By collaborating, each department can contribute their expertise and knowledge to the project.

Stronger brand image

A stronger brand image can be achieved by combining these services. First, customers may recognize and associate the brand with the company more clearly if all marketing efforts are unifie and consistent. Second, there will be professionals in all the main valuable assets that create a brand, resulting in a comprehensive strategy. Finally, an exchange of ideas between experts from different areas can lead to the creation o the newest and most original innovative solutions.

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Saves money and time

Combining these services can save both time and money. Rather than searching for different vendors for each service, experts within the company can use shared resources and reduce the overall cost for the clients. This may lead to faster delivery of the solution and problemsolving, as well as more effective internal communications, allowing for better use of time and resources.

Higher efficiency in project management and execution Integrating these services can result in higher efficiency in project management and execution.

Businesses may enhance teamwork, streamline procedures, and ensure quality control throughout the project leading to faster project completion.

What TecoTech can bring to your company BRAND PERCEPTION When it comes to building a successful business nowadays, IT Services, Marketing, and Graphic Design are always involved in the process. It does't matter the area of the business, if it is a healthcare company to a beverage company, in order to secure the success for the company, these services are interrelated. A successfull company has a great and accurate brand perception.

Every person can have a different look of the brand, however, when a company creates an accurate and strong brand, that would help them to differentiate from the rest and avoid confusions and comparisions from its competitors. In addition, businesses should strive to do the best they can in order to create and maintain a good image for their current and potential customers. If this is not possible, and the consumers don't perceive the brand as you want them to, the business will struggle with loyalty and attracting new customers.

This takes us to another important factor, which is to well define your brand, and understand what is does. Parting from there, create strategies that would communicate this to the audience effectivetly, and finally, hope that people will understand your

message. That is why is im a good research of under company and everything such as the market that it service that is offering, th will be transmitting, whe going to transmit it, what different than the rest, et

This takes us to another i which is to well define yo understand what is does.

Parting from there, creat strategies that would communicate this to the audience effectivetly, and finally, hope that people w understand your message That is why is important to have a good research of understanding your company and everything that surround it, such as the market that it's in, the product or service that is offering, the visual image you wll be transmitting, w are going to transmit it, w make you different than t

But that is why TecoTech one services so you don't break down each of this s understand what they do

mportant to have standing your that surround it, t's in, the product or he visual image you ere and how you are t is going to mak you tc.

important factor, our brand, and

Marketing is essential for reaching and engaging with customers, building brand awareness and creating a favorable brand perception. Marketers help companies in understanding their customers or future customers perceptions, competitors, and creating a brand, as result, this would help companies to make better decisions and generate better incomes.

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"Brand Perception can be defined as how people see and feel about your company".

e s e where and how you what is going to the rest, etc.

h created the all-in t have to worry. Let's services in order to o to a business.

The second service is graphic design, which help optimizing your visual communication. It is said, that the 65% of the population are visual learners, meaning that your business needs a strong design in order to transmit a good brand perception.

Another important fact, is that 90% of the information that the human eye acquires is visual, making us have a high speed of visual absorption.

The third service is IT Services, which this can be define as the technologies that help your business to keep up with the latest technologies and reach its outmost potential. Where the expertise helps to ensure and guide the customers to solved any problem. Some of the benefits it offers is Cyber Security, Cloud Services, IT Support, and Technology Assessment, where they will make sure your information stays secure, managing and

organazing your data, improves customer support, and at the end, it would saves money and time. When you invest in IT services, you don't have to worry about investing in a software that might not work efficiently.

To conclude, making these services work together would help a company to create a strong, accurate, and clear brand perception. Securing a company the strength to go out in the market and differentiate from the rest.

References:

Campbell, Russell. “10 M of IT Support Services in Technological Advancem Jan. 2019, bitrebels.com/ support-services-techno

Costello, George. “The C of Graphic Design in Bus Costello Creative Group, 2018, costellocreativegro importance-of-graphic-d business/#:~:text=Graph optimizes%20your%20m ‌ Patel, Neil. “Brand Perce How Do We Measure It.” 2022, neilpatel.com/blog brand-perception/.

Popli, Sunny. “Importanc Business.” Cogent Analyt www.cogentanalytics.co center/importance-of-m business/. ‌

Major Importance n Today’s ment.” Bit Rebels, 20 /technology/10-itological/.

Critical Importance siness | CCG.” , 28 Feb. oup.com/ design-inhic%20design%20 marketing.

eption: What Is It & Neil Patel, 30 Oct. g/how-to-improve-

ce of Marketing in tics, 22 June 2021, om/knowledgemarketing-in-

TecoTech is:

Services

GRAPHIC DESIGN

IT SERV

Brand Identity and Logo Design, Packaging Design, Web and Mobile Design, Layout and Print Design.

Cybersecurity, Clo and Technology As

VICES

oud Services, IT Support, ssessment.

MARKETING Optimize Performance: Marketing & Sales Alignment, Revenue Attribution.

Report The Numbers: Data & Analysis, Monthly Report, Strategy & Goals Review Get Into Rhythm: - Inbound Campaigns, Content Execution & Strategy, Market and Competitor Analysis, Annual Marketing Plan, Branding & Messaging.

Mission

At TecoTech, we provide companies innovative services where we emph combining stability, profitability, pro development in order for our client

To be and improving busine

s with hasize convinience by omotion, and ts success.

Vision

the go-to leader resource in creating esses by providing them with the best convenient innovative services.

Tagline

All-in o for your

one hub r success

Positioning

TecoTech is a com convenient service whilst maintainin

Statement

mpany for people looking for es to improve their business ng high quality results.

Buyer Persona

Age: 32 Work: Head of a retailing company Family: Married Location: Pittsburgh, PA Bio:

Sofia Smith is owner of a big retailing company, improve her online presence and increase her vi customers. So she is looking for a company that social media marketing, market research, the we optimization.

Sebastian Rodríguez

orginize the sales, the e So he is looking for a c Services, whilst creat

and she is looking to isibility to attract more can help her with the eb design, and engine

Age: 26 Work: Head of an automobile company Family: Single Location: Austin, TX Bio:

z is the head of a big automobile company that is looking to create a system that will help them expenses, but also create awareness of the store. company that offers customized software and IT ting strategies or campaigns in order to increase the interest on customers for the company.

Competitors

Deloitte Digital:

Capgemini:

This company provides audit, consulting, financial advisory, risk advisory, tax, and legal services with approximetly 415,000 professional globally.

A global leader technology serv transformation

in consulting, vices and digital n.

Accenture: Is an Irish-American professional services company based in Dublin, specializing in information technology services and consulting.

D

Logo Development

Logo

Primary Logo

Secondary Logo

Logo Development

Clear Space

M

Do let

Misuse

on't swicth the etters around

Don't use the wrong measurements

Don't underline the letters

Don't switch the circle colors and use a background color if is not the aforementioned.

Color

#6930c2 CMYK 73/84/0/0 RGB 105/48/194

#4abf CMYK RGB 74

fe3 K 62/3/5/0 74/191/227

#b0ddcf CMYK 31/0/22/0 RGB 176/221/207

Typography

Primary Font

S

Lora Regular

C

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 !@#$%^&*()_+=

A a 1 !@

L

A ab 12 !@

Secondary Fonts

Chivo Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 @#$%^&*()_+=

Lora Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ bcdefghijklmnopqrstuvwxyz 2345678910 @#$%^&*()_+=

Stationery Design

8.5 in

All-in one hub for your success

BRYAN JAMES Main Street, 7376, CA www.TecoTech.com

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11 in

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Regard

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3.5 in

TECOTECH YO U R P O S I T I O N H E R E

2 in

Te coTe ch@GMAIL .CO M + 0 0 1 1 2 3 456 78 9 0

A l l - i n o n e h u b f o r yo u r s u c c e s s

M a i n S t re et, 73 76 , CA www.Te coTe ch.com

All-in one hub for your success

TecoTech@gmail.com www.TecoTech.com Main Street, 7376,CA

+001 123 456 7890

8.5 in

4 in

Application

Publicity

Mobile & Website Design