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3. Color System
by Moon Kang
OUR COLOR SYSTEM
Color plays an important role in the Happy Hippy corporate identity program. The colors below are recommendations
for various media. A palette of primary colors has been developed, which comprise the “One Voice” color scheme. Consistent use of these colors will
contribute to the cohesive and
harmonious look of the Happy Hippy brand identity across all relevant media. Check with your designer or printer when using the corporate colors that they will be always be consistent.
PRIMARY COLOR
PINK PRIMARY COLOR
PURPLE
PRIMARY COLOR 1: PINK
COLOR CODES
CMYK : C008 M099 Y026 K001 RGB : R217 G003 B105 Hex : #D90369
PRIMARY COLOR 2: PURPLE
COLOR CODES
CMYK : C036 M100 Y021 K013 RGB : R158 G008 B099 Hex : #9E0863
Secondary Color System
Explanation:
The Secondary colors are complementary to our official colors,
but are not recognizable identifiers for the Happy Hippy company.
Secondary colors should be used to support our to main colors and
not in place of them.
CMYK : C054 M009 Y025 K080 RGB : R126 G189 B195 Hex : #7EBDC3 CMYK : C031 M003 Y036 K080 RGB : R191 G217 B182 Hex : #BFD9B6
CMYK : C020 M000 Y000 K080 RGB : R000 G000 B000 Hex : #000000
CMYK : C002 M007 Y006 K000 RGB : R250 G241 B238 Hex : #FAF1EE CMYK : C004 M037 Y017 K000 RGB : R239 G182 B189 Hex : #EFB6BD
Color Usage
Use them to accent and support the primary color palette.
