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8. Target Audience
by Moon Kang
TARGET AUDIENCE
Our target audience is 15-30-year-olds. We believe that the type of socks we create will be more likely to attract a younger audience since we will provide options with simple character designs, playful colors, and a have a more youthful feeling overall. We plan to make our socks fitting to any gender and include diverse marketing tactics that are gender neutral and inclusive to everyone regardless of gender, race, and identity.
TARGET AUDIENCE
WHO?
DEMOGRAPHICS
Age: 15-30 year-olds Location: US Gender: Any Income level: Average per age Education level: High school, college, post-graduate Marital status: Single or married Occupation: Any Ethnic background: Any
PSYCHOGRAPHICS
Personality: Outgoing, kind, bubbly, Attitudes: Positive, cheerful, fun Interests/hobbies: Art, hiking, adventuring, watching movies Lifestyle: Healthy, adventurous, spontaneous
TARGET AUDIENCE
WHY?
We target at a younger audience because we feel that they will be more likely to purchase from us than other age groups. Our brand personality is more spontaneous and youthful than anything. We believe that through how we present ourselves and who we are, younger audiences would feel more attracted.
