MV
MONTECITO VALLEY
Combining a substantial scope of experience in luxury real estate with an incomparable level of customer service, Montecito Valley is a familyrun real estate team with an impressive history of delivering remarkable results to each of our clients.
Through Montecito Valley, we aim to capture the essence of Montecito’s storied past and weave it into our brand identity to pay homage to the rich history of our cherished community.
We serve the areas of Montecito, Santa Barbara, the Santa Ynez Valley, and Ojai.
1%
RANKED IN THE TOP 1% OF AGENTS NATIONWIDE $450M
OVER $450M IN SALES VOLUME ACROSS MONTECITO, SANTA BARBARA, SANTA YNEZ, AND OJAI #1
COMPASS IS THE #1 BROKERAGE IN TOTAL SALES VOLUME IN THE US $18M
REPRESENTED THE HIGHEST PRICED RESIDENTIAL SALE IN OJAI HISTORY
A SELECTION OF NOTABLE LISTINGS & SALES
REPRESENTED BY MONTECITO VALLEY
$18,000,000
SAN ANTONIO STREET
OJAI
UNDISCLOSED ADDRESS
$9,825,000
$8,750,000
RAMONA LANE
MONTECITO
$6,250,000
$4,350,000
CANADA ESTE ROAD
SANTA YNEZ
CHASE DRIVE SANTA
$3,400,000
BARBARA
THE MONTECITO VALLEY EDGE
With proprietary technology and unparalleled marketing, we provide best-in-class service and a multifaceted, competitive advantage in selling luxury properties.
TAILORED MARKETING CAMPAIGNS
With an in-house dedicated marketing team, we tailor our marketing programs unique to each listing, utilizing compelling and artful creative that sets your property apart and appeals to its most precise demographic. With online marketing expertise and substantial advertising budgets, we leave no stone unturned, tirelessly target marketing to potential purchasers of your home.
HYPER-TARGETED SALES OUTREACH
We utilize Wealth-X, a wealth mapping technology that provides us with a database of comprehensive dossiers on the world’s ultra-high-net-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
A FULL SUITE OF CREATIVE TOUCHPOINTS
With artistic and dynamic property films, architectural and lifestyle photography, and targeted print and digital material, we ensure that your offering gains maximized exposure and engages the most qualified demographic.
CONCIERGE SERVICE
Other firms may claim to offer concierge service but at Montecito Valley we deliver beyond our competition by offering our clients a gateway to an entire real estate lifestyle ecosystem. With “insider” access and relationships, we provide our clients valuable recommendations and introductions to sought-after interior designers, architects, contractors, and a multitude of other service providers.
MEET THE MARKETING TEAM
Montecito Valley consists of some of California’s most talented and innovative creatives, each bringing a unique perspective to the table. We understand that every home has its own story, and we take a personalized approach, treating each property individually to ensure its narrative is told in the most compelling way possible.
RYAN LOWE
CREATIVE DIRECTOR
BOSQUE MARKETING AGENCY
BLAKE BRONSTAD
ARCHITECTURAL & INTERIORS
PHOTOGRAPHY
ALEX NOBLE
DIRECTOR/PRODUCER
VIDEOGRAPHY
OCEAN VIEW MIDCENTURY MODERN
MARKETING & DESIGN
IN-HOUSE MARKETING & DESIGN
Our full-service team of marketing and design professionals expertly craft custom luxury property campaigns strategically deployed to targeted audiences.
SERVICES
Luxury Strategy
Design
Art Direction
Copywriting
Property
Branding
Project Management
Media Planning
Digital Strategy
Creative Production
Public Relations
Social Media
Target & Market Analysis
PROPERTY BRANDING SAMPLE
175 MIRAMAR AVENUE
MONTECITO, CA
Located in the heart of Montecito’s Hedgerow neighborhood, this 1929 French Normandy-style home boasts verdant landscaping, lush gardens, and ample living spaces.
Though largely renowned as the Father of Spanish Colonial Revival-style architecture, this George Washington Smith-designed home represents a unique opportunity to acquire a piece of rare Montecito history.
The property features 4 bedrooms, 4.5 bathrooms, a romantic living room with a gorgeous open-beam ceiling, and a cozy fireplace, perfect for chilly California nights. Entertain guests in the formal dining room or indulge in culinary delights using the charming kitchen, with a butler’s pantry, and lovely garden views. Enjoy the spacious red brick patio and pathways, emerald lawn, expansive gardens, and productive citrus trees.
175 Miramar provides easy access to the Rosewood Miramar, San Ysidro Ranch, Montecito’s Upper and Lower Villages, beaches, hiking, and more. This exquisite estate offers a rare opportunity to experience luxurious coastal living at its finest.
STORYBOOK TUDOR IN MONTECITO’S HEDGEROW $6,250,000
PROPERTY PAGE
ADVERTISING
Our advertising tactics effectively reach key luxury sectors and audiences through targeted editorial, digital, and experiential campaigns. Our property listings can be featured in:
REGIONAL PUBLICATIONS
• Santa Barbara Magazine
• Montecito Journal
• Santa Barbara Life & Style Magazine
• Hope Ranch Stroll Magazine
• Santa Barbara Polo Magazine
• Rosewood Miramar Experiences
• The Malibu Beach Inn Experiences
• Los Angeles Business Journal
• Los Angeles Times
• The New York Times
• San Franciso Chronicle
• SFGate
FINANCE & BUSINESS
• LA Business Journal ‘Wealthiest Angelenos’ issue
• The Wall Street Journal
• Financial Times
• Yahoo
• Fox Business
• The Real Deal
LUXURY LIFESTYLE
• Variety
• Architectural Digest
• Angeleno Magazine
• The Hollywood Reporter
• Dujour
• Dwell
• Dirt.com
• Mansion Global
• People
• American Luxury
• Just Luxe
PUBLIC RELATIONS
As one of the top teams in sales volume on the central coast of California, Compass provides us with a topnotch PR team for our significant property listings that secures premium placements and media coverage in some of the most viewed national and international media and magazine publications.
30.9B+
SOUTHERN CALIFORNIA MEDIA IMPRESSIONS YEAR TO DATE
100 523 360%
INTERNATIONAL MEDIA PLACEMENTS FOR SOUTHERN CALIFORNIA
YEAR TO DATE
AVERAGE MONTHLY SOUTHERN CALIFORNIA MEDIA PLACEMENTS
YEAR-OVER-YEAR INCREASE IN AVERAGE MONTHLY SOUTHERN CALIFORNIA MEDIA PLACEMENTS
PROPERTY VIDEOS
Montecito Valley is where California’s top creatives come together, blending their talents to craft property videos that are as unique as the homes themselves. We take a personalized approach, treating each property individually to ensure its story is told with the creativity and precision it deserves.
CLICK ON THE PLAY BUTTONS TO VIEW VIDEOS
VISIT OUR YOUTUBE CHANNEL TO VIEW ALL OF OUR PROPERTY VIDEOS YOUTUBE CHANNEL
MIRAMAR
MIRAMAR AVENUE RAMONA LANE
WEALTH MAPPING
Proprietary wealth-mapping technology (Wealth-X) provides a database of comprehensive dossiers on the world’s ultra-highnet-worth individuals, with demographic details such as age, net worth, business, interests and affiliations. This data enables strategic, direct outreach to the most qualified luxury prospects whose personal interests and lifestyle preferences align with a property’s unique characteristics.
DEFINING A BUYER
Analysis of information from wealth-mapping technology powers our ability to develop data-driven buyer profiles to which property sales and marketing efforts are tailored for maximum return and efficiency.
45K 182+ 29K
TOTAL HIGH-NETWORTH DOSSIERS
TOTAL DOSSIERS ON INDIVIDUALS WITH $30M+ NET WORTH
TOTAL COUNTRIES REPRESENTED
EXAMPLE & SAMPLE DOSSIER
The buyer exists in a pool of fewer than 5,000 ultrahigh-net-worth individuals worldwide with a net worth of at least $200 million.
Due to the price point and market conditions, the buyer will almost certainly be an end user.
ADDITIONAL PROFILE DETAILS
• Values status and elite recognition
• Potential affinity for architecture/architecturally significant homes
• High likelihood of international
• If not international, most likely local to L.A.
• Emotional purchase as a legacy investment (versus a development opportunity)
• Affinity for Italian culture and Italian Renaissance architecture
BUYER OBJECTIVES
• Keep all parcels intact to utilize as one large family compound
• Retain main residence and lot, sell additional parcels to recoup investment
• Low likelihood of development
SAMPLE DOSSIER
PIER LUIGI
LORO PIANA
PRIMARY COMPANY
Loro Piana Group
ESTIMATED NET WORTH
$1.8B
ESTIMATED LIQUID ASSETS
$1.3B
AGE & DATE OF BIRTH
67 | December 11, 1951
RESIDENCES
New York, New York | U.S.
Portofino, Liguria | Italy
Borgosesia, Piedmont | Italy
INTERESTS, HOBBIES & PASSIONS
Fan of quality Italian food. Two favorites are Lasagna at Tripoli in Portofino and Zuchini
Pasta at Maria Gratzia in Nerano.
Enjoys sailing on 70-meter yacht, named My Song. Enjoys skiing. Loves Jazz music – named his yacht after favorite jazz song, My Song by Kieth Jarrett.
KNOWN ASSOCIATES
Bernard Arnault
Antoine Arnault
Claus-Peter Offen
Paolo Zegna
Massimo Mossiello
Thomas Bscher
THE COMPASS LUXURY ADVANTAGE
A
FOOTPRINT
Demonstrating impressive digital reach and strategic networking capabilities, Compass positions its listings for maximum exposure on the international marketplace.
ACCESS A PREMIER NETWORK OF TOP AGENTS
When represented by a Compass agent, listings are positioned to reach the largest in-house network of top-performing real estate professionals in key luxury markets across the country. Access to the nation’s greatest population of agents representing luxury clientele, all under one roof, powers an unrivaled Compass advantage.
REACH QUALIFIED INTERNATIONAL AUDIENCES
INTERNATIONAL SYNDICATION:
Our global network of trusted partner sites ensures Compass listings reach millions of wealthqualified international buyers. Once listed, Compass properties syndicate to the top real estate portals domestically and in more than 50 countries worldwide for maximum exposure.
307M+ 50+ 96+
International Syndication*
Number of International Listing Syndication Portals* *
Number of Countries Reached via Syndication Portals*
CHINA CONCIERGE PROGRAM
Overcoming the challenge of reaching high-net-worth Chinese nationals, Compass has established a dedicated website, compassrechina.com, accessible beyond the Chinese firewall. This platform showcases top listings and offers in-language advertising, newsletters, and social media engagement through our exclusive China Concierge program.
ACHIEVE GLOBAL REACH WITH COMPASS LUXURY
Compass Luxury has created an expansive multi-channel platform with an exclusive focus on presenting our premier listings. Across print and digital, sophisticated tone, content, and materials are tailored to craft an elevated experience that resonates with the target audience.
65K+
100K+
COMPASS LUXURY NEWSLETTERS
Over 65,000 high-net-worth individuals and leading brokers worldwide receive Compass Luxury’s newsletters featuring curated selections of prestigious properties, luxury insights, and top luxury destinations each month.*
211K+
CURATED MAGAZINE
Compass Luxury’s bi-annual periodical of luxury properties, Curated Magazine, reaches an elite international audience of more than 100,000 luxury consumers and qualified buyers.*
228K+
LUXURY SOCIAL CHANNELS
Delivering an artful stream of compelling content on leading social platforms such as Instagram and YouTube places Compass’s luxury listings directly into the hands of over 211,000 qualified, on-the-go clientele, no matter where they are.**
LUXURY DIVISION WEBSITE
Compass Luxury’s website, LuxuryatCompass.com, drives an average of nearly 230,000 visits from luxury consumers and brokers each year.***
COMPASS LUXURY
NEWSLETTERS: THE GLOBAL STAGE FOR YOUR
LISTING
Compass Luxury deploys three newsletters each month, offering a highly qualified international subscriber base a selection of luxury listing highlights from coast to coast, editorialized luxury insights and trends, and market spotlights.
Direct recipients of our monthly Compass Luxury newsletters 65K+
AUDIENCE INCLUDES:
• Forbes Recognized Industry Leaders
• Luxury Lifestyle Consumers
• Wine, Art, and/or Car Collectors
• Yacht Owners
• Equestrian Enthusiasts
• Tech Leaders
• Global Wealth Markets
• All Compass Agents
• Leading Global Brokers
• Luxury Brand Partners
• BARNES International Realty Group
LUXURY TRENDS
LUXURY MARKET INSIDER
CURATED MAGAZINE
Featuring Compass’ most prestigious properties throughout the country, this bi-annual publication is shared both digitally and via print with an audience of over 100,000 global luxury brokers and high-net-worth individuals.
100K+
350K
Total print and digital distribution of Curated Magazine, ranging from global high-networth consumers in the world’s top wealth markets to international brand partners and luxury agents.
100
Estimated number of passengers reached with Curated Magazine’s exclusive placement in 25 private airports across the U.S.
Maximum number of listings featured in each issue, ensuring visibility of each amongst an elite selection of prestigious properties.
20%
Average percentage of featured listings in contract or sold within one month of publishing Curated Magazine.
PROPERTY MARKETING ROADMAP
MARKETING PLAN
Each property’s customized marketing campaign starts with a common framework that has proven to deliver exceptional results.
PRELAUNCH
Photography & Videography
Copywriting and Property Descriptions
Finalize Marketing
Deliverables Schedule
Print Collateral Production
Print and Digital Campaign Strategy
PR Strategy Development
Development of Buyer Profiles
LAUNCH
Initial Media Placements
Deploy Email Marketing Campaign to database of clients and luxury agents locally and nationally
Launch Print & Digital Ad Campaign
Launch Social Media Campaign
Broker’s Open
Distribution of Collateral
ONGOING
Print and Digital Campaign
Paid Social Media Advertisements
Ongoing Press Opportunities
Promotion on Internal Compass Agent Channels
Promotion on Compass-Owned Media Channels
TARGET ANALYSIS
Developing a small set of buyer profiles is key to guiding the tailored sales and marketing efforts of each property.
The following archetypes represent example demographics to whom sales and marketing strategies will be targeted.
THE GROWING FAMILY THE HIGH-NET-WORTH EXECUTIVE THE BUSINESS MANAGER
PROFILE
30–50 years old; dual household income.
DRAWN TO
High bedroom counts; top-ranked school districts.
TACTICS
Advertise in local luxury publications; run social media campaigns targeting affluent couples showing “likely to move” criteria; emphasize open houses; target in-district parents through school initiatives.
PROFILE
50–80 years old; C-level executive or retired professional; possibly a multiple home owner.
DRAWN TO
Desirable locations; novelty amenities such as helipads, motor courts, or equestrian facilities.
TACTICS
Utilize proprietary wealth mapping software to identify contacts and directmail premium property presentations; run digital campaigns IP-targeting Fortune 500 companies; run mobile advertising at private FBOs entertaining-ready.
PROFILE
20–60 years old; C-level executive or retired professional; possibly a multiple home owner.
DRAWN TO
Exclusivity and privacy in the most desirable neighborhoods.
TACTICS
Direct-mail high-end property presentations to business managers and celebrity agents; network at targeted industry events; advertise in entertainment publications.
PR STRATEGY
Timed to the property launch, the public relations strategy will be driven by opportunities to secure exclusive coverage after we’ve established a brand narrative and determined the story we want to tell.
Our proposed strategy would focus on outreach to luxury lifestyle, real estate and design outlets. By creating assets with design-forward content highlighting quality of materials, and noted designer finishes and architecture, the property will be more appealing for editorial coverage in real estatefocused and design outlets.
With an emphasis on design and real estate publications, we’ve compiled a list of target media outlets based on their affluent readership, interests and location.
LUXURY LIFESTYLE & REAL ESTATE PUBLICATIONS WE’VE FEATURED IN PITCH ANGLES & OUTREACH STRATEGY Architectural Digest
PR STRATEGY TIMELINE
PR STRATEGY BUILD OUT
4 WEEKS BEFORE LIVE ON MLS
• Obtain all assests & highlights
• Pick key outlets
• Finalize timeline
EXCLUSIVE PITCHING
2 WEEKS BEFORE LIVE ON MLS
• Pitch to exclusive outlets
• Relay feedback from outlets
• Secure exclusive coverage
• Coordinate interview opportunities (if applicable)
EXCLUSIVE RUNS
POST LIVE DATA
• Listing goes live
• Exclusive article runs
• Listing is pitched to all secondary outlets
• All coverage is relayed
WIDE PITCHING
SHOULD THERE BE NO EXCLUSIVE COVERAGE, POST LIVE DATA
• Listing goes live on MLS
• Listing is pitched to all secondary outlets
• All coverage is relayed
CLIENT TESTIMONIALS
“Montecito Valley was a pleasure to work with! Incredibly professional and responsive. I can’t recommend them enough. They were extremely knowledgeable and made our selling process seem less daunting. Great service! “
- Jason
“Montecito Valley are experienced professionals through and through. They have amazing energy, tenacity, attention to detail, and they are genuinely interested in catering to all of your needs. The entire team was such a pleasure to work with, and we couldn’t be happier entrusting them with our real estate needs!”
- Laurence
“Tyler was the most knowledgeable, hardworking and thoughtful agent we’ve ever worked with. He made the process as enjoyable and easy as possible. He is an invaluable resource and truly has gone above and beyond to help us, even long after the sale. I absolutely don’t know what we would have done without him! I cannot recommend working with Tyler enough.”
- Leigh Ann
