Founded on a legacy established by lauded industry veteran Randy Solakian, Randy Solakian Estates Group unites over six decades of real estate experience under one name.
We are a multigenerational collaborative group comprised of Randy Solakian, his daughter-protégé Deanna Solakian Williams, and Jessica McLernon. Our group is helmed by Randy, who has spent the last 40 years as one of Montecito’s premier real estate professionals, with a history of selling many of its legendary estates and architecturally significant properties.
Together, we offer clients a combined 60+ years of experience and a track record of proven success. We have elevated the selling experience to an art form. Every element—from staging to advertising—is tailored to the individual client. The breadth of our experience means we are uniquely attuned to serving clients at different life stages and price points. Our singular focus on the client is further fortified by the kind of deep insider’s knowledge that comes from being longtime and lifelong residents of the
the climate, coastal scenery, rich history, and culture, we are passionately invested in the local community and closely follow market trends so we can provide sellers with honest, detailed real estate counsel.
A creative embrace of newer digital technologies, coupled with vast personal connections and memberships in exclusive luxury real estate networks, also gives us an advantage in reaching ultra-high-net-worth buyers around the world.
Our multilayered classic-meets-modern approach to marketing and selling property simply cannot be replicated by any other real estate team in the region.
This is the Solakian Standard.
Ranked as the top real estate team in Montecito, with over $1 billion in total sales.
Experience and knowledge of the luxury real estate market reaches back to the 1980s and remains on the cutting edge of the industry today.
Exclusive network affiliations with the Coldwell Banker Global Luxury® program and the International Luxury Alliance, among others.
Backed by the Coldwell Banker® brand—a name that instills instant trust for countless buyers—and NRT, the No. 1 residential real estate brokerage in the U.S.
We greet each client and each transaction with integrity. Our trust for each other is directly transferred to our clients, who benefit from our honesty, reliability, discretion, and teamwork. We are wholly focused on the quality of the client experience, not the quantity of sales.
Few agents offer the depth of knowledge, familiarity, and insight into this community that we can. Our proven track record gives us an experience-based ability to guide our clients through challenging and unforeseen matters, ensuring a smooth and seamless transaction.
We come with a rich database of personal contacts that spans from principals, attorneys, and business managers to the nation’s top agents and brokers in exclusive referral networks like the International Luxury Alliance, allowing us to match high-net-worth buyers with the finest estates.
We cater to each client’s individual needs and concerns, whether it’s maintaining their confidentiality, telling the unique story of their property or finding a replacement property nearby. Our tailored approach means we are wholly dedicated to achieving client-centric results and outcomes.
Our sophisticated 360° marketing approach encompasses every platform, from customized web and social media campaigns to traditional print media and special VIP events. We hire the best of the best to market your property — from top architectural photographers and home stagers to web gurus, social media wizards and publicists.
“I appreciate their warmth, attention to detail, knowledge of the area, efficiency, timely responses and communication.”
“If possible, we would give them higher marks than 5-stars. Thank you for making our dream come true!”
“They were able to finesse the simultaneous closing of escrows on both the old and new properties. This amazing feat allowed me to transition comfortably and happily with a minimum of stress. They are, quite simply, the best!
“They were very attentive to our needs, guided us through the process, kept us calm during times of stress, and listened when we needed to vent. I would use them in the future in any transactions I may have going forward.”
Moderated by Seth Semilof, co-founder and publisher of luxury publications Haute Living, Haute Residence, and Haute Time, the “$100 Million Club” panel featured Randy Solakian of Coldwell Banker.
WALL STREET JOURNALFeatured the Solakian offering of Rancho San Carlos (a roughly 237-acre estate), one of the largest residential properties in Montecito, which was listed for $110 million.
Recognized our video presentation of Rancho Tajiguas as one of the best luxury real estate videos writing, “Randy and his team are at the forefront of innovation and prestige.”
Featured our listing Villa della Costa, a 106-acre estate with a five-bedroom, eight-bathroom villa that offers striking views of the Pacific Ocean, Channel Islands, and surrounding foothills.
Recognized Randy Solakian as one of the Santa Barbara region’s most esteemed leaders in real estate. Randy Solakian has amassed an exceptional sales history that includes several legendary estates.
Featured Dennis Franz’s Santa Barbara estate listed by Randy Solakian. After remodeling their home, the Franzes listed the Santa Barbara estate for $7.65 million.
Featured one of Randy Solakian’s legacy listings – a polo and equestrian estate – offered at $65 million in Montecito.
Featured El Rancho Tajiguas, the Solakian-listed estate of approximately 3,500 acres in Goleta. Designed by architect J.M. Sewall & Associates, with finishes designed by Mark Weaver & Associates and built by Kitchell.
#1 Sales Associate Internationally, 2001 Top 10 Sales Associate National Leadership Award International Society of Excellence International President’s Elite International President’s Circle
Pricing and presentation are two of the most crucial elements of any listing strategy. We begin by having an honest and open discussion with you about your specific goals. Then, we will present you with the latest market data and trends relevant to your property, so we can develop a custom marketing plan that aligns best with your personal objectives and the current market conditions.
Every home has a story to tell. Does your home have history? A special location? A unique architectural feature? From staging to copywriting and graphic design, we seek to evoke emotion and paint a picture of how a buyer might live in your home through each level of marketing. Whether our marketing team is creating a custom website, a fullcolor brochure or a compelling social media campaign, our ultimate goal is to match your home with the right buyer.
Part of our storytelling process means getting your home “show-ready” for the virtual world — often a buyer’s first experience of your home. Our team of expert landscapers, craftsmen, stagers, architectural photographers and videographers work in collaboration with you to ensure that your home not only shines among the competition but also gives potential buyers just enough of a taste that they want to see more.
Our multipronged marketing plan ensures each home is exposed to the appropriate buyer audience at the right time and for the right duration. In some cases, we want a listing to be seen by the widest possible audience of qualified buyers. In other cases, we don’t want to overexpose a property. Each listing requires a unique approach. Once your property debuts on the MLS, it may enjoy immediate syndication through a comprehensive network of prominent real estate websites. Randy announces new listings to his personal database, Coldwell Banker Global Luxury network and International Luxury Alliance. Social media and traditional media coverage also amplify your property’s reach.
Showings are an art, not a science. We take tremendous care in making sure your home feels welcoming and warm when a potential buyer walks in the door for the first time. We want the buyer to walk away feeling as if they can visualize themselves living in the space.
Once you have accepted a buyer’s offer, we facilitate a seamless transaction with diligent management of the escrow process and contract documents. Our relationship doesn’t end after closing. We will continue to be available to you. We believe in forming relationships with our clients that far outlast the close of a transaction.
OUR LAYERED APPROACH TO MARKETING 360° OF STORYTELLING
Impactful imagery captured by only the best architectural photographers and videographers.
Artful staging and invitation-only events allow buyers to envision your house as their own.
Designer websites, global digital syndication, creative social media campaigns.
Property permanence created with full-color brochures and targeted print advertising.
Powerful word of mouth from well-connected experts trusted around the world.
Well-placed stories in top-tier media give your property instant buzz in the marketplace.
We work with renowned architectural photographers and videographers who consistently deliver stunning visuals that capture the beauty of your home. The imagery, both moving and still, has an editorial quality often seen in high-end design magazines and books. Our ultimate goal is to show just enough of your property to draw buyers in and inspire them to visit your property in person.
We believe home staging is an art form. It is important for buyers to feel as if they are walking into their future home rather than someone else’s home. We collaborate with experienced stagers who understand market trends and how modern buyers may perceive your home. With their guidance, they help us transform your home’s most important rooms into welcoming, neutral spaces. When appropriate, we may suggest repairs and updates that improve the overall presentation of your home.
Studies show that staged homes sell 73% faster than non-staged houses
With your approval, we execute special invitation-only targeted events at your home, so potential affluent buyers can experience your property in a warm, inviting social setting.
Creating an online presence that stands apart is essential in today’s competitive real estate landscape. Whether it’s developing an eye-catching website, a narrated virtual experience or an engaging social media campaign, we use the power of digital to reach not only the most buyers, but the mostqualified buyers.
Video production capabilities, ranging from overhead drone footage to closeups of interior and exterior spaces, allow us to turn online viewers into potential buyers in a matter of minutes.
@randysolakian_estatesgroupfacebook.com/montecitoestates@SolakianRandyvimeo.com/randysolakianyoutube.com/montecitoestatesMontecitoEstates.com
Creative content campaigns take full advantage of our audience on Instagram, Facebook, Vimeo, YouTube, LinkedIn, and Twitter.
Fully SEO optimized with analytics, virtual tour integration and HD video capabilities, our custom-designed property websites are created to make a strong statement to a potential buyer. Our partnership with Luxury Presence also gives us an edge in the marketplace so we can create an online presence for your home that reflects the highend experience buyers will eventually have in person when they visit your property for the first time.
Narrated property walk-throughs are another powerful storytelling tool. These scripted videos bring your home and the surrounding neighborhood to life in greater detail for a potential buyer who may be from out of the area.
From the moment we launch our marketing, it is broadcast through the Coldwell Banker Global Luxury listing syndication platform, reaching over 55 countries.
93% of buyers use the web and social media to find properties
Despite the mass embrace of digital content, print media remains a sought-after commodity in the luxury world. Print signals quality, craft, care and professionalism. For some buyers, a printed product can even convey a sense of rarity and permanence.
A smart, targeted and well-executed print marketing campaign can resonate with buyers in ways that digital sometimes can’t.
A full-color postcard and/or trifold mailer campaign may be designed and mailed to a vetted group of buyers.
A beautifully designed brochure tells the narrative of your property through copy and images, delivered via the agent, direct mail or virtual link.
A special advertising campaign may be developed for local publications all the way to national and global magazines with high-net-worth audiences.
Public relations placements, earned through media pitches and press releases, can lend an additional layer of authenticity and third-party credibility to the story of your home. Randy Solakian Estates Group and partners have established media relationships with top-tier outlets that can maximize the exposure of your listing. From your property’s first announcement to keeping your home front and center in reader’s minds months later, we constantly look for fresh ways to highlight a high-end property — with your approval, of course.
At Randy Solakian Estates Group, we draw upon a rich network of personal contacts fostered over the last six decades, combined with other exclusive affiliations. Randy is a member of CaliforniaListings.com and the exclusive, invite-only international network, the International Luxury Alliance, which connects Coldwell Banker, Corcoran, and Hampton International’s most successful agents.
The International Luxury Alliance is an elite network of professionals focused on the highest level of client service and business integrity. The alliance comprises individuals from 36 key markets in the U.S. and abroad who create unique opportunities for their clientele to acquire some of the most sought-after real estate in the world.
In today’s highly competitive real estate landscape where homes are selling before even going to market or closing escrow way over asking price, there’s a new supersite designed to connect buyers and sellers with top agents who have the inside track in every neighborhood throughout the Golden State.
On the daily, you will also find the latest industry news, housing data reports, mortgage rate updates, policy changes and tons of localized, fun content.
With 3,000 offices in 47 countries, the Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world in dozens of languages.
Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.
Complementing our unparalleled local market expertise are the robust resources powering the Coldwell Banker® brand and the elite Coldwell Banker Global Luxury® marketing platform. from social to a BankerColdwellwebsite
In addition to ColdwellBankerHomes.com and ColdwellBankerLuxury.com, our listings appear on hundreds of real estate sites, including leading industry portals and prominent real estate websites like WSJ.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.
All Coldwell Banker Global Luxury listings will also be exclusively syndicated on Bloomberg’s property marketplace by JamesEdition, reaching 75.2 million users worldwide and appealing to an audience of highly engaged global leaders with an average net worth of $1.7 million.
At Randy Solakian Estates Group, our experience selling some of the most prestigious real estate in Santa Barbara, Montecito and Hope Ranch comes into play with every new negotiation. Our long-term success with affluent buyers and sellers gives us a level of professionalism and history of discretion that is unparalleled in the industry.
Making certain that your experience as a home seller is as stress-free and seamless as possible is always our goal. To that end, our communication lines are
always open to you. We have a deep understanding of the emotions that go along with selling a home and are certain to consult with you on every one of your concerns and needs long before the first offer materializes. And once in the process of navigating the transaction to make the sale, we continue to offer you every opportunity to express your concerns, fears and desires as we go along toward the ultimate goal of closing on the sale of your property
Randy Solakian, Deanna Solakian Williams, and Jessica McLernon are all experienced realtors who understand how a negotiation between a seller and buyer plays out. Our goal is to always craft a transaction that covers every detail and contingency.
Our team takes the worry out of the final closing, handling all the paperwork entailed in transferring your property title and ownership to your buyer. We work with top-notch escrow officers and industry professionals, and we also have in-house administrative support to ensure that every aspect of the sale is covered, leaving nothing to chance or last-minute surprise.
DEANNA SOLAKIAN WILLIAMS
JESSICA MCLERNON
All of us at Randy Solakian Estates Group look forward to working with you to sell your home and make your next phase of life a reality. When you’re ready to make a move, please contact us to set up a meeting at our private office in Montecito or a discreet visit at your home. Our doors are always open. B, 93108
