
In a world where negativity often vies for our attention, we choose a mindset that says no to bad and yes to rad. We use this mantra to unlock the potential for positive impact on both the environment, and ourselves.
Every decision that says no to synthetics and yes to natural sends a message of stewardship and respect for our planet. This ripple effect can inspire people and communities to follow our journey.
Bring on the new wave of natural. Yes to rad.



SHIFT® AND PERTEX®
DIVERSION WIND JACKET
FEATURING MERINO SHIFT AND PERTEX
MERINO
Introducing




DIVERSION TRAIL
FEATURING MICROFIBRE SUNGLASS
THE
JERSEY
WIPE
DIVERSION WIND JACKET PACKS SMALL INSIDE HOOD
...
Designed for the longer ride
and the trails in between.





Lightweight packability.
WIND JACKET
FEATURING REFLECTIVE HOOD PRINT
DIVERSION