Learn the 7 Social Media Secrets for Business Owners I have heard many business owners say Social media is digital marketing, its completely wrong social media is one the part in digital marketing, as business owners you should have an omnichannel approach in terms of digital marketing. In general, marketing rate cards have increased by 20% to 30% thanks to government taxes, the rise in fuel prices and increase in labor charges, this has led some serious scare to the small and medium scale business owners, who find it difficult to handle this burden, so what is the solution? The simplest solution is social media, business owners should think of adapting to social media, this will help them to cut the cost of marketing and help to track there ROI, which is a very difficult task in direct marketing, another advantage of social media marketing is that you can target your advertisement/Communication to selected set of audience based on various parameters like age, gender, location, and behavior persona. All these possibilities make social media an ideal choice for business owners. If you are a business owner and planning to try social media marketing for business, then you must read the below mentioned points before going further. 1. Organic is down – Organic reach is dead on Facebook, Instagram, twitter so when you are allotting budget for your digital marketing campaign, do allocate some funds for paid promotion on these platforms. 2. Pay to stay – As mentioned in the above point organic reach is close to nil, you have to do paid advertisement to gain reach and get the conversation going, one important key that every business owner should keep in mind is setting your ad goals right at the beginning of an ad campaign, this will help you get the best outcome of your promotion. 3. Care for the customer, focus on building community – Once your business is online, your audience will start interacting with you through your social handles, the interaction can be good or bad, you should be smart enough to respond gently, always in this process try to group and nurture the community. Because your community audience is your brand ambassadors. 4. Give something of value/ personal branding - Every business is built upon a core principle of solving a problem, people are always in trouble and they seek solution, as a business owner you must be a solution provider who cares for their customer and help them with your product or services, social media gives you that platform to connect with your audience. Use it wisely to extract the best of it. 5. Video content - Of late you are watching lots of videos on YouTube/ Facebook, thanks to better internet penetration India is consuming more and more video content, therefore it will be very much rational to invest in creating and promoting high-quality video content. One upper hand that video marketing has over other channels is people tend to believe what they see and videos are the perfect package that does the job. Bottom-line is video marketing is here to stay, so start generating video for your business. 6. Audio content – There is no second thought that technology has made us lazy, one latest example of that is audio search devices from Google, Amazon, and apple, these audio devices(google home/Alexa) are basically computers connected with internet which help you search information and present it to you in an audio manner, now this makes sense for you to create audio content and share it across social platform.
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.