Event Strategies For Success Proposal - Bedford Stuyvesant BID

BEDFORD-STUYVESANT GATEWAY BUSINESS IMPROVEMENT DISTRICTÂ May 2017

Presented by: Event Strategies For Success

CONCEPT

Event Strategies For Success is excited to partner with Bedford-Stuyvesant Gateway Business Improvement District (BID) to present An Evening At The Plaza, a special event with 2 components: an elegant reception and exceptional musical entertainment by well known voices from "back in the day" when R&B was taking the country, and Brooklyn, by storm.

THEME

An Evening At The Plaza

SPECIFICSÂ

FRIDAY, JUNE 23, 2017 To accommodate a large audience, there are 2 entry times: Offering #1 - 6:00 - 9:00 pm - This early entry provides an opportunity for BID executive leadership to network with Board Members, stakeholders, Bedford Stuyvesant Restoration Corporation anchor tenants, elected officials, and high-level prospects.

Offering #2 - 7:15 - 9:00 pm - This second entry allows for a broader group of attendees to join the evening. Understanding you will want to open this event up to the community, however we still suggest taking a strategic approach to building this list.

Event Objectives & Benefits 1) A unique opportunity to thank the Board of Directors.

2) A new and exciting way to engage long-standing members and cultivate prospective members.

3) An opportunity to share your vision for FY 2017-2018.

4) An opportunity to position Bedford Stuyvesant Restoration Plaza as a preferred destination for hosting business and social events with this group.

Event Objectives & Benefits 5) A unique opportunity to set a new standard for hosting business events in the community.

6) Allows the BID to gauge the audience’s readiness for future fundraisers.

7) Allows the BID and its membership to explore new ways to shape community philanthropy.

8) Allows for increased media building and brand awareness.

LONG-TERM

Bed-Stuy Gateway BID is poised to celebrate its first 10 years in 2019. Milestone events can be a great way to fine-tune the organization’s mission and introduce a platform for enhanced services for its beneficiaries and consumers. Our desire is to collaborate with you to create an event to help set the stage for similar events in the future.

LONG-TERM

This event can also help center leadership’s thoughts around fundraising. While the proceeds cannot be used for day-to-day management, the BID can take the lead in conversations around philanthropy in the community. Funds raised would be a perfect way to have an impact on lives of residents with the greatest demonstrated need.

VISION - THE EVENT AESTHETIC Guests will arrive for an elegant evening reception complete with world-class entertainment.

This carefully curated event will include passed hors d’oeuvres for VIP guest and a mix of passed and stationery hors d’oeuvres for the larger group.

Beverages limited to soft drinks, sparkling water and summer white wine.

The tent will be equipped with 40 tables ( seating for 160 guests), in addition to 20 standing tables (seating for 40 guests).

The bulk of the seating will be provided stadium style to accommodate guests.

The stage will be outfitted to accommodate the band and the emcee.

Off to the side, there would be a sleek, lucite podium to blend into the space.

Upon approval of this concept, a more complete build-out and budget will be presented to support this vision.

VISION - THE EVENT AESTHETIC A professional decorator/florist, with Brooklyn roots, will be engaged to bring this concept to life. We are thinking a "big vision" for the BID, executed tastefully and with precision. Nothing "over-the-top" but just enough for the BID to say, we are here to provide high caliber events for our consumers.

Event Strategies For Success will source key vendors (caterer, florist/decorator, lighting specialist, show producer and team, and rental items) to execute a premier event.

We are happy to integrate the client's resources where appropriate, and in keeping with the event concept.

Upon approval of this concept, a more complete build-out and budget will be presented to support this vision.

B E D F O R D - S T U Y V E S A N T G A T E W A Y B U S I N E S S I M P R O V E M E N T D I S T R I C T ( B I D )

A HISTORY OF COMMITMENT

The Board of Directors of Bedford-Stuyvesant Gateway Business Improvement District Cordially invites you to An Evening At The Plaza Friday, June 23, 2017 6:00 - 9:00 pm (Invitation #1)* 7:15 - 9:00 pm (Invitation #2)* The Amphitheater Bedford Stuyvesant Restoration Plaza 1368 Fulton Street * Brooklyn, New York RSVP by June 16, 2017 eveningattheplaza@bedstuybid.org or 718-xxx-xxxx

THANK YOU E M A I L

MONIQUE@EVENTSTRATEGIES4 SUCCESS.COM LYNETTEBATTLE@YAHOO.COM W E B S I T E

EVENTSTRATEGIES4SUCCESS.COM