Urban Outfitters Spring 2018 Collection and Campaign

FASM310 | GLOW RIVERIA-CASANOVA | MONICA PASCUAL

Table of Contents Company Overview Time & Action Plan Target Customer Collection Launch Dates Competition Process Work Trend Board Zipper Jacket Color Palette Unit Assortment Plan Collection Line Up Average Margins Fabric Swatches Advertising & Launch Event Scope & Size Manufacturer

At URBN, we continually strive to understand our customers and connect with them on an emotional level. The emphasis is on creativity. Our product assortment and our store environment are so compelling that our customer feels an empathetic connection to us distinctive and successful.

1970 Founded by Dick Hayne and Scott Belair A small retail store, located in a small place by the University of Pennsylvania Created Urban Outfitters private label division High demand, lead to the creation of a wholesale line More lines such as bulldog, Ecote, Cooperative, Anrthropologie and Free People 1993 URBN sold shares 1998 opened store in Kensington High, London Ten years at operating in Philadelphia, move to The Navy Yard Over 200 stores in the United States, Canada and Europe

Ava Johnson Age: 24 Marital Status: Single Education: BFA in Photography Occupation: Free Photographer Income: $50,000 Religion: Atheist Ethnicity: African Ameican + more races Residence: San Diego, California Consumer Group: Innovator, Experiencer and Achiever

Kelsey Grace Age: 19 Marital Status: Boyfriend Education: Going to Community College Occupation: Student / Waitress Income: $20,000 Religion: N/A Ethnicity: White Residence: Portland, Oregon Consumer Group: Innovator, Experiencer

High Price

Low Quaility

High Quality

Low Price

Low Price

Pantone 110710 TCX/TPX Tender Yellow

Pantone 170235 TCX/TPX Piquant Green

Pantone 193316 TCX/TPX Plum Prefect

Pantone 181643 TCX/TPX Cardinal

Pantone 125507 TCX/TPX Bay

Pantone 180135 TCX/TPX Treetop

Pantone 183840 TCX/TPX Purple Opulence

Pantone 15624 TCX/TPX Conch Shell

Style # 4350438 Cost : $18.75 Retail : $125.00

Style # 43504545 Cost : $16.04 Retail : $59.00

Style # 43504541 Cost : $15.21 Retail : $39.00

Style # 43504540 Cost : $ 16.09 Retail : $ 59.00

Style # 43404541 Cost : $ 17.25 Retail : $ 69.00

Style # 43504538 Cost : $ 63.00 Retail : $ 15.25

Style # 43504544 Cost : $15.93 Retail : $ 59.00

Style # 43504537 Cost : $ 17.25 Retail : $ 69.00

Style # 43504536 Cost : $15.80 Retail : $79.00

Style # 4350454 Cost : $18.31 Retail : $99.00

Heathered Charcoal Molten Wool Coating

Silk Knit Jersey

Black Glossy Strech Imitation Latex

Solid Irridescent Organza

Solid Silk Gauze

Natural 100% Certified Organic Cotton Duck Canvas

Polyester Ribbed Mesh

Cotton Poplin

Round Fashion

Bright Ingido Cotton Denim w/ give

Ivory Cord w/ Metalic Gold Thread-3/8”

Excella Process Zipper

Stretch Polyester Spandex

Black Cotton Hook Cotton Hook & Eye Tape-0.5” & Eye Tape - 1”

Non-Roll Ribbed

Metal Rivet

# of Pieces: 10

Price Range: $39 - $125 Nocturnal Blossom introduces a

women’s collection filled with Product: Sizes: organic colors and beautiful Blouse Tops: XSmall - XLarge spring/summer attire.

Jacket Bottoms: 0-14 Skirt Pants Bodysuit

MANUFACTURER Shantou Yicheng Trading Co. Ltd. Business Type: Trading Company/Wholesale Penjiva ID: 27770650 Phone: +86 754 8551 3187 Fax: +56 754 8886 5683 Website: http://www.sthesheng.com or

http://www.hktdc.com/em/sthesheng Address: No 518 No 11 You Yi Bldg, Rongjang Rd,

Shantou, Guangdong, China Contact Name: Miss Zhang

TIME AND ACTION PLAN Style: Women’s Account: Nocturnal Blossom Vendor: Shantou Yicheng Trading Co. Ltd.

Season: Spring/ Summer COO: China

Order Comfiration / Product Reservation Complete Color Break Down Due 1st Lap Dip Final Sample Approval Date 1st Fit Sample 1st Dye 2nd Fit Sample 2nd Fit Sample Comments Due Fit Approval Trim and Accessories Approval Date Piece Goods Knitting / Weave Date Piece Goods Dyeing Solids Date Bulk Fabric Submit for Approval Ad Samples Submit Fabric Mill Fabric in Factory (Production in COO) Date Actionable Preproduction Submit Production Cutting Production Sewing Comments Top Sample Submit Shipment at Consolidator Date In California (February 1st)

04/25/17 04/25/17 05/25/17 06/25/17 07/25/17 08/25/17 09/25/17 09/30/17 10/04/17 10/18/17 10/23/17 10/28/17 11/02/17 11/02/17 11/05/17 11/12/17 12/12/17 12/17/17 12/22/17 12/27/17 01/01/18 02/01/18

Dates:

ZIPPER JACKET

Delivery Date

Capsule Name: Nocturnal Blossom

Size Scale:

Tops: xs-xl

Bottom: 0-14

Style #

Description

% to Total

Total Units

Average Monthly Unit

Retail per Unit

Total Retail

Cost per Unit

Total Cost

Total Margin $

Mark Up %

43504536 Blouse

Cotton Poplin Cream blouse w/ wide mid. floral sleeves

18%

1,800

300

$79.00

$142,200.00

$15.80

$28,440.00

$113,760.00

80%

43504537 Jeans

Jeans w/ ruffles

24%

2,400

400

$69.00

$165,600

$17.25

$41,400.00

$124,200.00

43504538 Pants

Heathered Molten wool Coating

10%

1,000

167

$89.00

$89,000.00

$15.13

$15,130.00

$73,870.00

83%

43504539 Jacket

Zipper Jacket Organic Cotton Duck w/ Organza Sleeves

33%

3,300

550

$125.00

$412,500.00

$18.75

$61,875.00

$350,625.00

85%

43504540 Maxi Skirt

Organza Maxi skirt

15%

1,500

250

$59.00

$88,500.00

$16.09

$24,135.00

$64,365.00

73%

43504541 Bodysuit

Black Polyester Ribbed Mesh w/ Polyester Spandex

17%

1,700

283

$39.00

$66,300.00

$15.21

$25,857.00

$40,443.00

61%

43504542 Pant

Side Button Pants

8%

800

133

$79.00

$63,200.00

$15.80

$2,106.67

$61,093.33

80 %

43504543 Leggings

Grey Leggings w/ zip off leg

15%

1,500

250

$69.00

$103,500.00

$17.25

$25,875.00

$349,125.00

75%

43504544 Blouse

Sheer ruffle blouse in cream

35%

3,500

583

$59.00

$206,500.00

$15.93

$55,755.00

$150,745.00

73%

43504545 Mini-Skirt

mini shirt w/ floral pattern in organza

25%

2,500

417

$59.00

$147,500.00

$16.04

$40,100.00

$107,400.00

72.8%

100%

10,000

333

$72.60

$1,484800

$16.63

$320,673.67

$1,164,126.33

75.78%

Total

75%

AVERAGE MARGINS Average Month Units:

333 units

Average Monthly Retail: $ 150,080

Delievery Dates 02.05.18 Flowy Blouse Jeans Poncho

02.19.18 Zipper Jacket Bodysuit Maxi Skirt Side-Snap Pants

03.05.18 Leggings Sheer Blouse Mini-skirt

ADVERTISING CAMPAIGN & LAUNCH EVENT

X

LAUNCH EVENT Budget: $ 85,000 Date: February 5th, 2018 Location: Los Angeles, CA Flagship 810 S Broadway Entertainment: Bastille First 50 guest get free Nocturnal Blossom Toto Bags Open to the Public

Thank You