FASM310 | GLOW RIVERIA-CASANOVA | MONICA PASCUAL
Table of Contents Company Overview Time & Action Plan Target Customer Collection Launch Dates Competition Process Work Trend Board Zipper Jacket Color Palette Unit Assortment Plan Collection Line Up Average Margins Fabric Swatches Advertising & Launch Event Scope & Size Manufacturer
At URBN, we continually strive to understand our customers and connect with them on an emotional level. The emphasis is on creativity. Our product assortment and our store environment are so compelling that our customer feels an empathetic connection to us distinctive and successful.
1970 Founded by Dick Hayne and Scott Belair A small retail store, located in a small place by the University of Pennsylvania Created Urban Outfitters private label division High demand, lead to the creation of a wholesale line More lines such as bulldog, Ecote, Cooperative, Anrthropologie and Free People 1993 URBN sold shares 1998 opened store in Kensington High, London Ten years at operating in Philadelphia, move to The Navy Yard Over 200 stores in the United States, Canada and Europe
Ava Johnson Age: 24 Marital Status: Single Education: BFA in Photography Occupation: Free Photographer Income: $50,000 Religion: Atheist Ethnicity: African Ameican + more races Residence: San Diego, California Consumer Group: Innovator, Experiencer and Achiever
Kelsey Grace Age: 19 Marital Status: Boyfriend Education: Going to Community College Occupation: Student / Waitress Income: $20,000 Religion: N/A Ethnicity: White Residence: Portland, Oregon Consumer Group: Innovator, Experiencer
High Price
Low Quaility
High Quality
Low Price
Low Price
Pantone 110710 TCX/TPX Tender Yellow
Pantone 170235 TCX/TPX Piquant Green
Pantone 193316 TCX/TPX Plum Prefect
Pantone 181643 TCX/TPX Cardinal
Pantone 125507 TCX/TPX Bay
Pantone 180135 TCX/TPX Treetop
Pantone 183840 TCX/TPX Purple Opulence
Pantone 15624 TCX/TPX Conch Shell
Style # 4350438 Cost : $18.75 Retail : $125.00
Style # 43504545 Cost : $16.04 Retail : $59.00
Style # 43504541 Cost : $15.21 Retail : $39.00
Style # 43504540 Cost : $ 16.09 Retail : $ 59.00
Style # 43404541 Cost : $ 17.25 Retail : $ 69.00
Style # 43504538 Cost : $ 63.00 Retail : $ 15.25
Style # 43504544 Cost : $15.93 Retail : $ 59.00
Style # 43504537 Cost : $ 17.25 Retail : $ 69.00
Style # 43504536 Cost : $15.80 Retail : $79.00
Style # 4350454 Cost : $18.31 Retail : $99.00
Heathered Charcoal Molten Wool Coating
Silk Knit Jersey
Black Glossy Strech Imitation Latex
Solid Irridescent Organza
Solid Silk Gauze
Natural 100% Certified Organic Cotton Duck Canvas
Polyester Ribbed Mesh
Cotton Poplin
Round Fashion
Bright Ingido Cotton Denim w/ give
Ivory Cord w/ Metalic Gold Thread-3/8”
Excella Process Zipper
Stretch Polyester Spandex
Black Cotton Hook Cotton Hook & Eye Tape-0.5” & Eye Tape - 1”
Non-Roll Ribbed
Metal Rivet
# of Pieces: 10
Price Range: $39 - $125 Nocturnal Blossom introduces a women’s collection filled with Product: Sizes: organic colors and beautiful Blouse Tops: XSmall - XLarge spring/summer attire. Jacket Bottoms: 0-14 Skirt Pants Bodysuit
MANUFACTURER Shantou Yicheng Trading Co. Ltd. Business Type: Trading Company/Wholesale Penjiva ID: 27770650 Phone: +86 754 8551 3187 Fax: +56 754 8886 5683 Website: http://www.sthesheng.com or http://www.hktdc.com/em/sthesheng Address: No 518 No 11 You Yi Bldg, Rongjang Rd, Shantou, Guangdong, China Contact Name: Miss Zhang
TIME AND ACTION PLAN Style: Women’s Account: Nocturnal Blossom Vendor: Shantou Yicheng Trading Co. Ltd.
Season: Spring/ Summer COO: China
Order Comfiration / Product Reservation Complete Color Break Down Due 1st Lap Dip Final Sample Approval Date 1st Fit Sample 1st Dye 2nd Fit Sample 2nd Fit Sample Comments Due Fit Approval Trim and Accessories Approval Date Piece Goods Knitting / Weave Date Piece Goods Dyeing Solids Date Bulk Fabric Submit for Approval Ad Samples Submit Fabric Mill Fabric in Factory (Production in COO) Date Actionable Preproduction Submit Production Cutting Production Sewing Comments Top Sample Submit Shipment at Consolidator Date In California (February 1st)
04/25/17 04/25/17 05/25/17 06/25/17 07/25/17 08/25/17 09/25/17 09/30/17 10/04/17 10/18/17 10/23/17 10/28/17 11/02/17 11/02/17 11/05/17 11/12/17 12/12/17 12/17/17 12/22/17 12/27/17 01/01/18 02/01/18
Dates:
ZIPPER JACKET
Delivery Date
Capsule Name: Nocturnal Blossom
Size Scale:
Tops: xs-xl
Bottom: 0-14
Style #
Description
% to Total
Total Units
Average Monthly Unit
Retail per Unit
Total Retail
Cost per Unit
Total Cost
Total Margin $
Mark Up %
43504536 Blouse
Cotton Poplin Cream blouse w/ wide mid. floral sleeves
18%
1,800
300
$79.00
$142,200.00
$15.80
$28,440.00
$113,760.00
80%
43504537 Jeans
Jeans w/ ruffles
24%
2,400
400
$69.00
$165,600
$17.25
$41,400.00
$124,200.00
43504538 Pants
Heathered Molten wool Coating
10%
1,000
167
$89.00
$89,000.00
$15.13
$15,130.00
$73,870.00
83%
43504539 Jacket
Zipper Jacket Organic Cotton Duck w/ Organza Sleeves
33%
3,300
550
$125.00
$412,500.00
$18.75
$61,875.00
$350,625.00
85%
43504540 Maxi Skirt
Organza Maxi skirt
15%
1,500
250
$59.00
$88,500.00
$16.09
$24,135.00
$64,365.00
73%
43504541 Bodysuit
Black Polyester Ribbed Mesh w/ Polyester Spandex
17%
1,700
283
$39.00
$66,300.00
$15.21
$25,857.00
$40,443.00
61%
43504542 Pant
Side Button Pants
8%
800
133
$79.00
$63,200.00
$15.80
$2,106.67
$61,093.33
80 %
43504543 Leggings
Grey Leggings w/ zip off leg
15%
1,500
250
$69.00
$103,500.00
$17.25
$25,875.00
$349,125.00
75%
43504544 Blouse
Sheer ruffle blouse in cream
35%
3,500
583
$59.00
$206,500.00
$15.93
$55,755.00
$150,745.00
73%
43504545 Mini-Skirt
mini shirt w/ floral pattern in organza
25%
2,500
417
$59.00
$147,500.00
$16.04
$40,100.00
$107,400.00
72.8%
100%
10,000
333
$72.60
$1,484800
$16.63
$320,673.67
$1,164,126.33
75.78%
Total
75%
AVERAGE MARGINS Average Month Units:
333 units
Average Monthly Retail: $ 150,080
Delievery Dates 02.05.18 Flowy Blouse Jeans Poncho
02.19.18 Zipper Jacket Bodysuit Maxi Skirt Side-Snap Pants
03.05.18 Leggings Sheer Blouse Mini-skirt
ADVERTISING CAMPAIGN & LAUNCH EVENT
X
LAUNCH EVENT Budget: $ 85,000 Date: February 5th, 2018 Location: Los Angeles, CA Flagship 810 S Broadway Entertainment: Bastille First 50 guest get free Nocturnal Blossom Toto Bags Open to the Public
Thank You