m o m C u o t n i y c a a t w i o e ns t a G
St LOUIS MO .
,
May 15-17, 2013
Welcome
Welcome to St. Louis, the Gateway to the West, and for the next three days, your Gateway to Communications! On behalf of the Board of Directors and the Annual Conference Committee, I want to welcome you to the 2013 FCA Annual Conference. When you think of St. Louis, three things quickly come to mind—the awesome Gateway Arch, Busch Stadium and the St. Louis Cardinals, and Anheuser-Busch/Budweiser and the iconic Clydesdales. There is plenty more to see in St. Louis, but you will experience these three things during the annual conference. Whether this is your first FCA meeting or your attendance at the annual conference borders on the “most attended conferences” record, there is always something to learn, a new friend to make, an associate member to meet, or recognition to receive. The fun of learning and networking never gets old, and this conference will provide numerous opportunities for both. For the next three days, you will be immersed in communication topics from the Early Bird sessions on Best Editorial Practices and a Social Media Workshop to the closing business meeting on Friday afternoon. This annual conference has been planned with each of you in mind. There is something for everyone, including the opportunity to make FCA better by attending the business meetings and volunteering for a committee. What better way is there to meet people and influence the future of FCA than to get involved with a committee? We are glad you are here to laugh and learn from our speakers and from each other. There are new awards to present this year, including a new Critics’ Choice award for photography. The conference culminates with the prestigious Recognition Banquet to acknowledge and honor our accomplishments. You don’t want to miss a minute of this conference, so ask questions, meet new people, and return home with new ideas, new contacts and, hopefully, new recognition hardware. Sit back and enjoy the Cardinals vs. the Mets, marvel at the Anheuser Busch Brewery tour, and take in the views of the Arch just outside the hotel door. But, above all, learn and enjoy as you enter the Gateway to Communications. Interfraternally,
Jennifer M. Siler 2012-2013 FCA President Alpha Delta Pi Sorority
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Table of Contents
2
Welcome
4
Hotel Map
10
Thursday Schedule
5 6
Schedule at a Glance
12 14
Friday Schedule
Special Events
8
Wednesday Schedule
18
Associate Members
20
FCA Committees
21 26
Conference Interns
Meet Our Speakers
Conference Committee FCA Leadership
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Search for “FCA Annual Conference 2013.�
Like Fraternity Communications Association on Facebook to stay updated on FCA news and events.
FCA sincerely thanks Groopt for its generous support of the Bizzabo app.
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Hotel Map
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Schedule at a Glance WEDNESDAY, MAY 15 details on pages 8-9 1:00pm 1:30 - 2:30pm 3:00 - 5:00pm
Registration Opens Early Bird General Session Early Bird Breakout Session
3:00 - 6:00pm 5:30pm 6:00 - 7:15pm
General Registration Walk to Busch Stadium Welcome Reception
7:15pm
How to Create an Engaging and Valued Publication Fraternal Thoughts
hosted by NPC—Enviation
Cardinals vs. Mets Baseball Game
THURSDAY, MAY 16 details on pages 10-11 7:30 - 9:00am 8:00 - 9:00am 8:30am 9:00 - 10:30am
11:00 - 12:00pm
Breakout Session I
12:15 - 1:15pm 1:30 - 2:30pm
Lunch The Power of Storytelling
5:30pm 3:00pm 4:00pm 5:00pm
5:30pm 6:00 - 7:45pm
8:00 - 9:00am 8:30am 9:00 - 10:30am
Associate Member Breakfast General Breakfast The Art of Cinematography
hosted by Rhyme & Reason Design
10:30 - 11:00am 11:00 - 12:00pm
Meet Your Associate Members Break Breakout Session II
12:15 - 1:15pm
Lunch & Committee Meetings
Filming on a Budget A Surprise Rebranding
hosted by NPC—Enviation
1:30 - 3:00pm 3:00 - 4:00pm 6:00 - 7:00pm
Closing Business Meeting Associate Member Social (ticket required) Cocktail Reception
7:00 - 10:00pm
90th FCA Recognition Banquet
hosted by GIN Systems
hosted by Member Planet
Magazine Critiques Meet Your Associate Members Break
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details on pages 12-13
General Registration New Member Breakfast General Breakfast The Future of Marketing and Communications
9:30 - 12:00pm 10:30 - 11:00am
2:30 2:30 3:00 4:00
FRIDAY, MAY 17
hosted by Patriot Software Solutions, Inc. Are You Reaping the Profitable Rewards of “Co-Mailing?” How the Right Brain Can Fuel Your Organization
hosted by the National Panhellenic Communications Conference
Magazine Critiques Meet Your Associate Members Break Opening Business Meeting Event Promotion—Walking Backwards Toward the Finish Line hosted by Groopt
Load Buses for Brewery Brewery Tour hosted by Shelle Design
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Special Events FCA Accolades Gateway Gallery For purchase at the registration table FCA’s on-site philanthropic program was launched at the 2012 Annual Conference in Atlanta. The program was renamed FCA Accolades this year to allow FCA members to honor one another while supporting a nonprofit in the local community where the Annual Conference is held. This year’s nonprofit is the St. Louis-based street publication What’s Up Magazine, a successful social enterprise that has provided income opportunity to the poor and homeless through publication and street sales of an urban-issues magazine.
Welcome Reception Wednesday, May 15 | 6:00pm - 7:15pm Busch Stadium hosted by NPC—Enviation
The Annual Conference officially begins with a welcome reception hosted by NPC—Enviation! Meet in the hotel lobby at 5:30pm to walk to Busch Stadium for the welcome reception followed by a St. Louis Cardinals game.
Cardinals vs. Mets Baseball Game Wednesday, May 15 | 7:15pm Busch Stadium FCA is taking you out to the ball game! Get your peanuts, Cracker Jack®, and more as you watch the New York Mets take on the 2012 National League runner-up, the St. Louis Cardinals.
New Member Breakfast Thursday, May 16 | 8:00 - 9:00am Gateway 1 All new members are invited to a special breakfast to learn about FCA’s mission and vision as a progressive, interfraternal organization promoting high standards of communication within the Greek community. The breakfast allows you to meet other FCA newcomers as well as seasoned members.
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Anheuser Busch Brewery Tour Thursday, May 16 | 5:30 - 7:45pm Anheuser Busch Brewery hosted by Shelle Design
Join your fellow FCA attendees and Shelle Design for a tour of the oldest and largest Anheuser-Busch Brewery, which includes visits to three national historic landmarks. The tour offers visitors an in-depth look at how some of America’s favorite beers are crafted using the finest, all-natural ingredients. Since its founding in 1852 in St. Louis, Anheuser-Busch has been perfecting this process, taking pride in producing some of the world’s finest beers, one batch at a time. We will have an opportunity to taste some of Anheuser-Busch’s quality products in the Hospitality Room at the conclusion of the tour. Soft drinks and snacks are also available.
Associate Member Breakfast Friday, May 17 | 8:00 - 9:00am Gateway 1 The Associate Members willl gather for breakfast to discuss ways to enhance the FCA experience and their involvement. FCA hosts this breakfast for our Associate Members as another way to say thank you for all they do to support the Association.
Cocktail Reception Friday, May 17 | 6:00 - 7:00pm Arch View Foyer hosted by GIN Systems
Join your fellow attendees to celebrate our Annual Conference in St. Louis. GIN Systems will be our host to kick-off the celebration of the 90th FCA Recognition Banquet. A cash bar will be available along with appetizers.
90th FCA Recognition Banquet Friday, May 17 | 7:00 - 10:00pm Arch View Ballrooom The highlight of our time together during the annual conference, our annual recognition banquet, focuses on our members’ achievements and celebrates our creative work throughout the year. The Association will present nearly 100 honors between our annual awards competition and individual awards. Our program includes glimpses of winning entries and allows us to give kudos to our peers.
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• Strengthen your membership communications. • Collaborate with an award-winning creative team. • Build brand awareness for your organization.
Creative energy that speaks.
765.938.3111 •• www.shelledesign.com
Wednesday, May 15 WEDNESDAY SCHEDULE AT A GLANCE 1:00pm
Registration Opens Gateway Gallery
1:30 - 2:30pm
What’s Up Magazine Tells Us a Story
3:00 - 5:00pm
How to Create an Engaging and Valued Membership Publication on a Budget
Gateway 3
Gateway 3
Fraternal Thoughts: Using Social Media to Elevate the Fraternity Experience Gateway 4
3:00 - 6:00pm 5:30pm 6:00 - 7:15pm
7:15pm
General Registration Gateway Gallery
Meetup to Walk to Reception Hotel Lobby
Welcome Reception
hosted by NPC – Enivation Busch Stadium
Cardinals vs. Mets Baseball Game Busch Stadium
EARLY BIRD GENERAL SESSION What’s Up Magazine Tells Us a Story 1:30pm - 2:30pm | Gateway 3
Jay Swoboda, Editor of What’s Up Magazine, will discuss the growth of homelessness in America, the causes of homelessness, and the role of street publications like What’s Up Magazine. Swoboda will talk about hope and the need for action by the entire community that involves action and risk if we are to change the course of our human family.
Jay Swoboda, What’s Up Magazine
EARLY BIRD SESSION I
How to Create an Engaging and Valued Membership Publication on a Budget 3:00pm - 5:00pm | Gateway 3 One of your most important communication tools is your print magazine. During this session we will discuss: • How to continue to ensure the relevance of your print magazine in today’s highly-visual and digital media world. • Who is your target audience? We will discuss its segments and how to generate engaging and relevant content. • What type of magazine content do we need to generate and how do we present it in order to further our missions and grow the affinity our members feel with our organizations? • How do we compete with the big-budgets, fancy-photoshoots, and celebrity-filled newsstand publications? We will discuss several strategies. • We will finish with a creative exercise that will provide practical creative solutions to improving our publications.
Bruce Tria, Tria Designs
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EARLY BIRD SESSION II
Fraternal Thoughts: Using Social Media to Elevate the Fraternity Experience 3:00pm - 5:00pm | Gateway 4 Blogs and social media can be more than just vehicles for communication —they can be tools to inspire and change behavior. Knowing and understanding the tools—such as Facebook, Twitter, and Blogger is the first step. However, the message is still what matters the most. This session will explore the current landscape of social media, case studies in success, and strategies for how to use these tools to tackle some of our biggest challenges in fraternity and sorority life. Some of the most successful blogs, twitter campaigns, and social networking strategies will be analyzed and discussed. Bring along your greatest thoughts, ideas, and questions.
John Shertzer, Kiwanis International Welcome Reception 6:00pm - 7:15pm | Busch Stadium hosted by NPC—Enviation
The Annual Conference officially begins with a welcome reception hosted by NPC—Enviation! Meet in the hotel lobby at 5:30pm to walk to Busch Stadium for the welcome reception followed by a St. Louis Cardinals game.
Cardinals vs. Mets Baseball Game 7:15pm | Busch Stadium FCA is taking you out to the ball game! Get your peanuts, Cracker Jack®, and more as you watch the New York Mets take on the 2012 National League runner-up, the St. Louis Cardinals.
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Thursday, May 16 THURSDAY SCHEDULE AT A GLANCE 8:30 - 9:00am
New Member Breakfast
8:30 - 9:00am
General Breakfast
9:00 - 10:30am
The Future of Marketing and Communications
9:30 - 12:00pm
Magazine Critiques
Gateway 1 Gateway 2
hosted by Member Planet Gateway 3 & 4 Gateway 1 & 2
General Registration 7:30 - 9:00am | Gateway Gallery New Member Breakfast 8:00 - 9:00am | Gateway 1 All new members are invited to breakfast to learn about FCA’s mission and vision as a progressive, interfraternal organization promoting the highest standards of communication within the Greek community. The breakfast will allow you to meet other FCA newcomers as well as seasoned members.
10:30 - 11:00am
Meet Your Associate Member Break
General Breakfast 8:30 - 9:00am | Gateway 2
11:00 - 12:00pm
Are You Reaping the Profitable Rewards of “Co-Mailing?”
GENERAL SESSION I
Gateway Gallery Gateway 3 & 4
How the Right Brain Can Fuel Your Organization Grand Suites 2 & 3
12:15 - 1:15pm
1:30 - 3:00pm
Lunch
hosted by Freeport Press Gateway 1&2
The Power of Storytelling
hosted by National Panhellenic Communications Conference
Gateway 3 & 4
The Future of Marketing and Communication 9:00 - 10:30am | Gateway 3 & 4 hosted by Member Planet
“What’s next?” Social gurus are constantly wondering, “Is this the next Facebook? Twitter? Instagram?” The truth is we can’t predict the tools. We can, however, be ready for them. There are new skills and job functions required of “The Marketer of the Future”—like market research, trend analysis, and basic design and coding skills—and new company structures that need to be explored to allow for more collaboration and agile decisionmaking. Join us to learn more about these skills and how you can improve your own!
2:30 - 5:30pm
Magazine Critiques
2:30 - 3:00pm
Meet Your Associate Members Break
3:00 - 4:00pm
Opening Business Meeting
4:00 - 5:00pm
Event Promotion
Magazine Critiques 9:30 - 12:00pm | Gateway 1 & 2
Anheuser-Busch Brewery Tour
Organizations assigned to meet with Jennifer Rowe will meet in Gateway 1 & 2 during a designated time between 9:30am and 12:00pm.
5:30pm
Grand Suites 2 & 3 Gateway Gallery Gateway 3 & 4
hosted by Groopt Gateway 3 & 4 hosted by Shelle Design Meet in Hotel Lobby
Danielle Hohmeier, Atomicdust Jesse McGowan, Atomicdust
Meet Your Associate Members Break 10:30 - 11:00am | Gateway Gallery Enjoy a snack break while visiting with our Associate Members!
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BREAKOUT SESSION I please select one session to attend
Are You Reaping the Profitable Rewards of “Co-Mailing”? 11:00am - 12:00pm | Gateway 3 & 4 Sure, you always want to produce a quality periodical magazine, but sometimes your organization has budget constraints. Why not get some relief with your overall postage costs and share these savings within your organization? Co-Mailing Services may be just what you are looking for. In this session, you will learn exactly what Co-Mailing is and how it can benefit fraternal organizations just like yours. You’ll preview video and visuals illustrating Postage Cost vs. Savings, and industry experts will share a step-by-step summary of the overall process. If you are intrigued by the idea of a seamless supply chain solution, this is one session you won’t want to miss.
Mike Baron, NPC Inc. Chris Agne, ALG Worldwide Logistics
How the Right Brain Can Fuel your Organization 11:00am - 12:00pm | Grand Suites 2 & 3 Design, Story, Symphony, Empathy, Play and Meaning. Participants will be introduced to author Daniel Pink’s framework from A Whole New Mind and explore how rightminded thinking can elevate your communication efforts. This interactive program will provide a framework for relevant communications. A paradigm shift in thinking can drive creativity and emphasize the importance of design and storytelling within your organization. The Innovation Age should change your approach to reaching the college students.
Aimee Ash, Willow Marketing
Lunch 12:15 - 1:15pm | Gateway 1 & 2 hosted by Freeport Press
GENERAL SESSION II
Magazine Critiques 2:30 - 5:00pm | Grand Suites 2 & 3 Organizations assigned to meet with Jeannette Cooperman will meet in Grand Suites 2 & 3 during a designated time between 2:30pm and 5:30pm.
Meet Your Associate Members Break 2:30 - 3:00pm | Gateway Gallery Enjoy a snack break while visiting with our Associate Members!
Opening Business Meeting 3:00 - 4:00pm | Gateway 3 & 4 The meeting agenda will be available at each business session.
GENERAL SESSION III
Event Promotion—Walking Backwards Toward the Finish Line 4:00 - 5:00pm | Gateway 3 & 4 hosted by Groopt
Let’s face it. We are graphic designers, editors, photographers, journalists, and marketing people. By and large, we are not conference gurus, leadership developers or the party planners. What we do is get the message out and execute event themes in a graphical way. Most of us do not have enough time to think about putting an elaborate graphic package together for a largescale event, let alone an adequate budget to communicate what our organizations want us to. In this session, we will take a moment to concentrate on event promotions in a way that is conducive to all deadlines and budgets and seek to engage any population from 18 to 90 year-olds.
Dani Hiar, Leadership Safari
Meet for Anheuser-Busch Brewery Tour 5:30pm | Hotel Lobby
The Power of Storytelling 1:30 - 2:30pm | Gateway 3 & 4
Anheuser-Busch Brewery Tour 6:00 - 7:45pm
hosted by the National Panhellenic Communications Conference
hosted by Shelle Design
Whether we call ourselves communicators, communications coordinators, writers, editors or bloggers, we are all storytellers. Learn the power behind the story and how it connects the teller with the reader and readers with one another.
Join your fellow FCA attendees and Shelle Design for a tour of the oldest and largest Anheuser-Busch Brewery, which includes visits to three national historic landmarks. More details about the tour can be found on page 6.
Jennifer Rowe, University of Missouri School of Journalism
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Friday, May 15 FRIDAY SCHEDULE AT A GLANCE 8:00 -
9:00am
Associate Member Breakfast
8:30 -
9:00am
General Breakfast
9:00 - 10:30am
Gateway 1 Gateway 2
The Art of Cinematography
Jeanne Tyson, UCLA Extension hosted by Rhyme & Reason Design Gateway 3 & 4
10:30 - 11:00am
Meet Your Associate Members Break
11:00 - 12:00pm
Filming on a Budget
Gateway Gallery
The Associate Members willl gather for breakfast to discuss ways to enhance the FCA experience and their involvement. FCA hosts this breakfast for our Associate Members as another way to say thank you for all they do to support the Association.
General Breakfast 8:30 - 9:00am | Gateway 2
GENERAL SESSION IV
The Art of Cinematography 9:00 - 10:30am | Gateway 3 & 4
Gateway 3 & 4
hosted by Rhyme & Reason Design
A Suprise Rebranding
Jeanne Tyson will be discussing the art of cinematography. This will include basic camera and lighting theories and techniques, as well as how young people can turn a passion for filmmaking into a career. We will take a look at examples from her own experiences in the independent filmmaking market, as well as from her position with The Oscars in 2013.
Grand Suites 2 & 3
12:15 -
1:15pm
Lunch & Committee Meetings
1:30 -
3:00pm
Closing Business Meeting
3:00 -
4:00pm
Associate Members Social (ticket required)
Meet Your Associate Members Break 10:30 - 11:00am | Gateway Gallery
3:00 -
5:00pm
Networking Time
Enjoy a snack break while visiting with our Associate Members!
6:00 -
7:00pm
Cocktail Reception
7:00 - 10:00pm
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Associate Member Breakfast 8:00 - 9:00am | Gateway 1
hosted by NPC—Enviation Gateway 1&2 Gateway 3 & 4
Yo My Goodness! Gateway Gallery
hosted by GIN Systems Arch View Foyer
90th FCA Recognition Banquet Arch View Ballroom
Jeanne Tyson, UCLA Extension
BREAKOUT SESSION II please select one session to attend
A Surprise Rebranding 11:00am - 12:00pm | Grand Suites 2 & 3 Research. Research. Research. Don’t underestimate the power of research. In 2011, Pi Beta Phi’s marketing and communications team began its work on a website redesign. What was going to be a simple face-lift and navigation upgrade turned into a full integration of the Members-Only website into the main site, including a searchable library of resources and a volunteer job board. Shortly after we launched, our research also led us to completely revamp our Fraternity brochure, and with it, all our parent communication tools. When it was all said and done—with exception of our logo—we had completely rebranded. Through the power of research and key stakeholder management, we were able to successfully launch our new look externally and to our membership.
Eily Cummings, Pi Beta Phi Headquarters Jenny Schmidt, Pi Beta Phi Headquarters
Filming on a Budget 11:00am - 12:00pm | Gateway 3 & 4 In this breakout session, Jeanne will discuss how to execute small-scale film projects. We will focus on how to develop ideas into small, low-budget projects with high impact. Those interested in creating web content, short films, and commercials will find this session helpful.
Jeanne Tyson, UCLA Extension
Lunch & Committee Meetings 12:00 - 1:15pm | Gateway 1 & 2 hosted by NPC – Enivation
Meet Your Associate Members Break 2:30 - 3:00pm | Yo My Goodness! Throughout the conference, we encourage each attendee to meet and engage with every Associate Member representative attending. When you do, you will be given, at the discretion of the Associate Member, a ticket for a FREE cup of fro yo. These can be redeemed during the last break of the conference together with FCA members and Associate Members. “Chill out” one last time together before everyone puts on their finest for the reception and final recognition banquet.
Networking Time 3:00 - 5:00pm | Gateway Gallery Cocktail Reception 6:00 - 7:00pm | Arch View Foyer hosted by GIN Systems
Join your fellow attendees to celebrate our Annual Conference in St. Louis. GIN Systems will be our host to kick-off the celebration of the 90th FCA Recognition Banquet. A cash bar will be available along with appetizers.
90th FCA Recognition Banquet 7:00 - 10:00pm | Arch View Ballroom The highlight of our time together during the annual conference, our annual recognition banquet, focuses on our members’ achievements and celebrates our creative work throughout the year. The Association will present nearly 100 honors between our annual awards competition and individual awards. Our program includes glimpses of winning entries and allows us to give kudos to our peers.
Enjoy your lunch while learning about an FCA committee and getting to know your new committee members! Find more information about each committee on page 20.
Closing Business Meeting 1:30 - 2:30pm | Gateway 3 & 4 The meeting agenda will be distributed at the opening business session.
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Meet Our Speakers JAY SWOBODA, What’s Up Magazine EARLY BIRD GENERAL SESSION
Jay Swoboda, Executive Director, is the founder and editor-in-chief of What’s Up Magazine. Swoboda started the magazine after meeting the founder of a similar publication in Boston, MA. Swoboda brought the idea of a street publication to St. Louis in the fall of 2000 upon his return from Americorps. Through his efforts and those of countless volunteers the organization has become the source of social awareness news in St. Louis. Swoboda is a 2002 graduate of Washington University in St. Louis and currently is building energy-efficient, affordable homes in the St. Louis area.
DANIELLE HOHMEIER, Atomicdust GENERAL SESSION I
Danielle Hohmeier is the Online Marketing Manager at St. Louis-based, brand marketing firm, Atomicdust. She is responsible for developing and implementing social media and content strategies, paid search advertising campaigns, community engagement and search engine optimization—specifically for B2B brands in conservative industries. You can follow Danielle on Twitter at @daniellesmyname.
JESSE McGOWAN, Atomicdust GENERAL SESSION I
BRUCE TRIA, Tria Designs EARLY BIRD SESSION I
Bruce worked at Sigma Chi Headquarters for over 8 years and has worked directly with several Greek-letter organizations for more than 15 years. His experience has provided him with an intimate understanding of your audience, your goals, and your challenges as staff members and as an organization. Editorial design is Bruce’s passion and improving the publications of Greek-letter organizations continues to be the driving force that founded his design firm, Tria Designs, in 2009.
JOHN SHERTZER, Fraternal Thoughts EARLY BIRD SESSION II
John Shertzer has managed the Fraternal Thoughts blog since 2008, and the blog is home to over 100 unique posts. John is a former VP of Leadership Education for the NIC, has coordinated UIFI and other programs, and is a former board member of the Center for the Study of the College Fraternity. John joined Theta Chi at Miami University and is a former member of Theta Chi’s Leadership and Education Committee. 14
Jesse is a Partner and the Account Director at Atomicdust. In addition to leading the account team and overseeing client relationships, he is heavily involved in developing the strategies at the heart of the agency’s work. Jesse’s passion lies in solving B2B branding challenges in conservative industries and saturated markets.
AIMEE ASH, Willow Marketing BREAKOUT SESSION I
Aimee Ash has a over a decade of experience working with fraternal organizations and member-based associations. Aimee earned a bachelor’s degree in public and corporate communications and journalism from Butler University and a Master of Arts degree in student affairs administration in higher education from Ball State University. She is a certified association executive through the American Society of Association Executives. In her role at Willow Marketing, she works with non-profit, membership-based, and fraternal organizations, focusing on managing multiple brand entities and providing consistent messages in order to enhance the mission. Aimee is a member of the American Society of Association Executives, the Indiana Society of Association Executives, and the Association of Fraternity/Sorority Advisors. She is an active volunteer for the Butler University Alumni Association and the Circle of Sisterhood Foundation.
CHRIS AGNE, ALG Worldwide Logistics BREAKOUT SESSION I
Chris Agne is Vice President of Sales and Marketing for the Print Media Division. He has been in his current position for six years and has recently taken on more of a business development and strategic client alliance role due to significant growth in postage cost mitigation services swithin the print media marketplace. Prior to ALG, Chris was President of Direct Technologies, an international manufacturing and distribution company supplying electronic and electrical components and subassemblies supporting major contractors on a global basis. Chris has over 25 years of experience in supply chain consultative sales and has been very successful implementing strategies for value-add sales success.
MIKE BARON, NPC Inc. BREAKOUT SESSION I
Mike Baron has been with NPC for three years as its Digital Print and Mailing Manager. Mike manages NPC’s 24/7, high-security facility where they produce, process, and mail over 120 million mail pieces annually. Prior to joining NPC, Mike had a 27-year printing career as General Manager with Printegra Inc. where he was also instrumental in developing customer print and mail solutions within many Printegra facilities throughout the United States and England.
JENNIFER ROWE,
University of Missouri School of Journalism GENERAL SESSION II & MAGAZINE CRITIQUES Jennifer Rowe chairs the magazine journalism faculty and has taught various magazine classes since joining the School of Journalism in 1998. She also serves as editorial director of Vox, an award-winning weekly city magazine. Rowe worked as communications coordinator and editor for an association in St. Louis from 1989 to 1996, during which she was elected president of an association of editors. Rowe holds both her bachelor’s and master’s degrees from the Missouri School of Journalism. Having been a contributing editor for Italian Cooking and Living magazine as well as the Magazine of Cucina Italiana for more than five years, Rowe has also written freelance articles for Runner’s World, Elle, Real Simple, Westways, and St. Louis magazines, among others. She is a speaker at a variety of conferences and workshops across the country. Rowe has earned two of the University of Missouri’s more prestigious teaching awards: the William T. Kemper Fellowship for Teaching Excellence in 2009 and the Provost’s Outstanding Junior Faculty Teaching Award in 2004.
JEANNETTE COOPERMAN, St. Louis Magazine MAGAZINE CRITIQUES
Jeannette Cooperman is a staff writer for St. Louis Magazine. She was editor-inchief of St. Louis Magazine for two and a half years; during her tenure the magazine’s newsstand sales increased over 50 percent and won two national awards from the City and Regional Magazine Association. She has also served as editor of Saint Louis University’s alumni magazine, St. Louis College of Pharmacy’s alumni magazine, and Barnes Hospital magazine. She has done stylistic editing for 15 books and written feature articles for many major magazines. She holds a doctorate in American studies and undergraduate degrees in philosophy and communication from Saint Louis University. Over the years, she has interviewed artists and murderers, chefs, polo players, symphony conductors, heroin addicts, a Trappist monk, a Bulgarian spy, and Martha Stewart before it all fell apart.
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Turn ourEyes to that Kappa Alpha brothers battle tragedy and seek triumph.
Light
www.TriaDesigns.com | (773) 988 - 6304 | info@triadesigns.com
THE STREETERVILLE CHAMBER OF COMMERCE PRESENTS
SAILING FORWARD
S p r i n g 2 0 1 1 | T h e M a g a z i n e o f p h i K a p pa S i g M a i n T e r n aT i o n a l f r aT e r n i T y | V o l . 15 0 n o . 1
TUESDAY
AUGUST 12, 2008 5:15 - 8:30pm Volume CXVIII | Number 3 | Published Since 1879
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Chapters of exCellenCe alumnus of the Year business and brotherhood ImpactIng a ‘JuvenIle punk’
phI kappa sIgma and the amerIcan cIvIl War
SV_BoatCruise_FRONT_FINAL.indd 1
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7/30/08 11:08:34 AM
orchestrating type, image, and color.
Share Your History!
3/25/13 4:40 PM
Watch Our Video! www.en ivation.com
Transform your magazines and journals into a fully searchable online digital archive Join other FCA members who have taken advantage of the Enivation solution:
Kappa Alpha Order Phi Sigma Sigma Phi Kappa Tau Pi Kappa Alpha
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www.enivation.com
Enivation is a proud member and sponsor of the Fraternity Communications Association
Meet Our Speakers DANI HIAR, Leadership Safari GENERAL SESSION III
Dani Hiar has spent the past 20 years exploring what she wants to be when she grows up. Apparently, attaining four college degrees, which include two graphic design, two in educational leadership, and a fifth degree (a doctorate in education) in progress, has not helped to narrow this down. Throughout her time in college, Dani worked as an advertising designer for a start-up fashion magazine and the art director for a university publications office while taking on freelance projects. Dani has been successful integrating her two passions: educational leadership and graphic design. For the past 18 years, she’s been a director, developer, supervisor, instructor, producer, and advisor, among many other roles. Dani’s graphic design skills are built upon a foundation of event promotion, university communications, private clients, and pure hysteria. Pending the completion of her doctorate, Dani’s goal is to continue to mentor young graphic designers while pushing for innovative ways to communicate and engage with her favorite populations: collegians and university communities.
JEANNE TYSON, UCLA Extension
EILY CUMMINGS, Pi Beta Phi BREAKOUT SESSION II
As the Marketing and Communications Director for Pi Beta Phi, Eily Cummings promotes and protects the Pi Phi brand. She provides media assistance to all Pi Phi volunteers, chapters, and alumnae, particularly in crisis communications. Eily has marketing experience in the financial and engineering industries. She holds a bachelor’s degree in advertising from the University of Missouri and a master’s degree in media communications from Webster University.
JENNY SCHMIDT, Pi Beta Phi BREAKOUT SESSION II
As Assistant Director, Marketing and Communications, for Pi Beta Phi, Jenny Schmidt coordinates marketing efforts for the Fraternity’s in-house store, Pi Phi Express, and all extension-related communications, including applications and materials for new Pi Phi chapters. Jenny has served as Editor of The Arrow magazine, Special Events Coordinator, and Manual Coordinator for Pi Beta Phi. She holds a bachelor’s degree in English from Drury University.
GENERAL SESSION IV & BREAKOUT SESSION II Jeanne Tyson is a cinematographer and filmmaker who was born and raised in Mobile, Alabama. Jeanne graduated from Rhodes College with a Bachelor of Arts in Art and Theatre. She completed the MFA program for production and cinematography at UCLA’s School for Theatre, Film, and Television and is now based in Los Angeles. Jeanne has shot several features, dozens of shorts, and many documentaries. Her work has been featured in film festivals throughout the U.S. and abroad. Her first feature film, Against the Grain, directed by Elias G. Mael, is currently nominated for Best Diaspora Feature at the Africa Movie Academy Awards. Most recently, Jeanne worked directly with the executive producers of the Academy Awards as their behindthe-scenes videographer, and she is currently in production on the feature, Limo Ride. Jeanne also teaches three courses in cinematography at the UCLA Extension program for Entertainment Studies.
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Meet Our Associate Members Our Associate Members provide a variety of services to enhance fraternal marketing and communications. We are grateful for their support, as every Associate Member is a sponsor of the 2013 Annual Conference.
ChapterSpot
PCI
Freeport Press
Rhyme & Reason Design, LLC
Groopt
Shelle Design Inc.
Iacono Productions
Sheridan Magazines
Maury Boyd & Associates, Inc.
Tria Designs, Inc.
Member Planet
The Watkins Printing Company
NPC Inc./Enivation
Willow Marketing
chapterspot.com | @chapterspot Joe McMenemon, Business Operations 504-599-5646 | Joe@chapterspot.com freeportpress.com | @freeportpress Phil Salvo, Regional Sales Manager 740-658-4055 | psalvo@freeportpress.com webgreek.com | @groopt Brandon Ancier, Happiness Expert 425-281-2004 | brandon@groopt.com iaconoproductions | @iaconoprod Leslie Blye, National Account Executive 317-201-3230 | lblye@iaconoproductions.com mauryboyd.com | @MichaelMoxley33 Michael Moxley, Communications Consultant 317-849-6110 | moxleym@mauryboyd.com memberplanet.com | @memberplanet Matt Arnold, VP of Business Development 310-802-4608 | marnold@memberplanet.com enivation.com Doug Easly, Senior Account Executive 800-847-5757 | doug.easly@npcweb.com
Patriot Software Solutions, Inc.
patriotsoftware.net | @patriotsoftware Chris Barrick, Director of Customer Relations 317-573-5431 | chris@patriotsoftware.net
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publishingconcepts.com | @pcintbc Colin Stewart, Senior Account Executive 800-395-4724 | cstewart@publishingconcepts.com rhymeandreasondesign.com | @rhymeandreason3 Karen McKenzie, Creative Director 404-409-5501 | karen@rhymeandreasondesign.com shelledesign.com | @shelledesigninc Michele King, President 765-938-3111 | michele@shelledesign.com sheridan.com | @sheridangroup Kelly Bell, Account Executive 757-963-7561 | kelly.bell@sheridan.com triadesigns.com | @triadesigns Bruce Tria, Owner & Creative Director 773-988-6304 | bruce@triadesigns.com watkinsprinting.com | @thewatkinsprint Tamara Green, President & Co-Owner 614-297-8270 | tgreen@watkinsprinting.com willowmarketing.com | @willowmktg Aimee Ash, Director of Business Development 317-333-8935 | aimee@willowmarketing.com
Associate Member Hosts We are grateful for the support of these Associate Members who have made many sessions and events possible through their generous support and commitment to advancing FCA and member education.
NPC‑Enviation
Freeport Press
Program Book Printing Welcome Reception Friday Lunch
Willow Marketing
Thursday Lunch Conference Lanyards
NPCC
National Panhellenic Communications Conference General Session II
FCA Intern Program
Groopt
General Session III
MemberPlanet
General Session I
ye
Shelle Design
Anheuser-Busch Brewery Tour
Patriot Software Solutions
Meet Our Associate Member Break
Rhyme & Reason Design General Session IV
The GIN System
Cocktail Reception
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FCA Committees Every member is encouraged to serve on an FCA committee. If you are interested in a particular committee, feel free to contact the chairperson or any FCA Board member. Committees will meet at lunch on Friday to begin planning for the year’s activities. For additional information, check the Handbook of Governance, Policies and Procedures at fraternitycommunications.com.
ANNUAL CONFERENCE
Plans, promotes and conducts a successful Annual Conference, perhaps the most visible and direct benefit to most FCA members.
AWARDS
The Annual Awards Competition fosters healthy competition among members and encourages the exchange of ideas to advance the fraternal movement. The Association strives to recognize excellence in both publications and communications.
BROWN BAG LUNCHES
Plans, promotes, and conducts the monthly Brown Bag Lunches in Indianapolis by securing locations, selecting topics and speakers, and encouraging attendance through emails and social media.
INVESTMENT/GRANT
The investment and grant committee is comprised of a diverse collection of FCA members to review, enhance and increase the visibility/proper use of FCA’s portfolio.
MARKETING
Coordinates communication to all member organizations, sponsors, and honorary members. Compiles, develops, and distributes the monthly e-news (internal), as well as the quarterly printed newsletter “Briefings” (external). Maintains website and oversees social media presence, fostering conversation and networking. Coordinates press releases as needed.
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MIDYEAR CONFERENCE
Plans, organizes, and implements the Midyear Conference in November.
MEMBERSHIP
Helps members new to FCA gain a working knowledge of the responsibilities and opportunities associated with Greek-letter communications.
SPONSORS/ASSOCIATE MEMBERS
Recruits new associate members and sponsors of FCA conferences and helps them get the most out of their membership. Also transitions loyal sponsors to Associate Member status and provides additional benefits.
VARNER AND FORD AWARDS
Oversees the nomination and selection process of the Varner and Ford Awards presented during the FCA Annual Conference. The Evin C. Varner, Jr. Award (Alpha Sigma Phi) recognizes an outstanding fraternal communicator. This recipient should be one who inspires others by communicating the meaning of fraternity or fraternal cooperation. The Marilyn Simpson Ford Award (Pi Beta Phi) recognizes members who distinguish themselves through outstanding service to the organization.
Meet Our Interns RANDI AMALFITANO is a junior
at New York University studying English, Creative Writing and Psychology. She was always interested in joining a sorority, but she never fathomed how far it would take her. NYU Greek Life has given Randi an outlet to grow and express herself, making her a better person, leader, and friend. She is an active member of Pi Beta Phi and the NYU Panhellenic community, previously serving on both executive boards until she became Panhellenic President in December 2012. Randi loves serving on the Panhellenic Council because she not only gets a chance to help her own chapter, she has the opportunity to help seven others chapters as well.
STEVE BACKER
is a first-year graduate student studying Higher Education Administration at Southeast Missouri State University. As an undergraduate, he was active in the Delta-Phi Zeta of Lambda Chi Alpha where he served in various positions. Steve also served as the Interfraternity Council President where he was instrumental in improving the fraternity/sorority image on the campus. He presently works for the Southeast Missouri University Foundation and supervises the university mentorship program. Steve is also an intern at Phi Kappa Tau Fraternity where he manages volunteer development. Additionally, he has interned and presented at the AFLV Central Fraternal Leadership Conference. Steve looks forward to joining the Southeast Missouri State Greek Life office in the fall as the graduate assistant for fraternity/sorority life.
McKENZIE MULLINS
is a native of Bowling Green, Kentucky, and a 2013 graduate of Western Kentucky University. He earned his Bachelor of Arts in Communication Studies and graduated as the Communication Studies Major of the Year. McKenzie is a member of Sigma Chi fraternity and has served the Student Government Association as a student senator for three years and PR Committee Chair. He is also a member of PRSSA and Lambda Pi Eta. McKenzie served as editor of his high school newspaper and was awarded First Place for Newswriting at the 2009 Kentucky High School Journalism Association’s state competition. This summer, he will intern for US Representative Brett Guthrie (KY) in Washington, D.C.
MADELINE OLHOEFT
is a rising senior at The Ohio State University majoring in Strategic Communication with minors in Biology and General Business, and she has specific interests in marketing, advertising and public relations. Madeline is a member of Delta Delta Delta and serves as Nu Chapter’s Vice President of Administration. Madeline has served as sponsor chair, spirit committee chair, and a member of the philanthropy committee. As part of the philanthropy committee, she has worked to raise over $75,000 for St. Jude Children’s Research Hospital. She is also a member of the Zeta Chi chapter of Order of Omega. Madeline is from Buffalo, New York, and enjoys sailing and spending time outdoors.
FCA sincerely thanks Willow Marketing for its generous support of the FCA Annual Conference Intern Program.
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Conference Committee Many thanks to our Annual Conference Committee members for their hard work to make our Annual Conference a success. Committee Chair
Program Book
Tracy Lyons, Omicron Delta Kappa
Monica Ceja, Synergos, AMC Joanie Oben, Alpha Delta Pi
FCA Accolades
Recognition Banquet
Teri Forsythe Sloan, Chi Psi
Intern Program
Amanda Milford, Delta Delta Delta Emily Spicklemire, Delta Delta Delta
Logistics
Rebecca Goode, Phi Mu Jackie Isaacson, Phi Mu
Magazine Critiques
Constance Dillon, Pi Beta Phi
Rachel Boison, Alpha Omicron Pi Whitney Frazier, Alpha Omicron Pi
Registration
Nathaniel Clarkson, Sigma Nu Whitney Frazier, Alpha Omicron Pi
Welcome Reception & Baseball Game
Teri Forsythe Sloan, Chi Psi Jules Schenk, National Panhellenic Conference
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FCA Leadership BOARD OF DIRECTORS
COMMITTEE CHAIRS
President
Annual Conference
Vice President of Operations
Associate Members
Vice President of Programming
Awards
Director of Finance
Brown Bag Lunches
Jennifer M. Siler, Alpha Delta Pi Tom McAninch, Tau Kappa Epsilon (May 2011—August 2012) Will Haskett, Phi Kappa Psi (August 2012—Present) Jill Harter, Alpha Gamma Delta Will Haskett, Phi Kappa Psi(May 2011—August 2012) Nathaniel Clarkson, Sigma Nu (August 2012—Present)
Director of Information
Bradley Carter, Alpha Tau Omega
Director of Marketing
Ashley Martin, Zeta Tau Alpha
Director of Education
Whitney Frazier, Alpha Omicron Pi
Director of Networking
Jesse Lyons, Kappa Alpha Order
Director of Recognition
Robert T. Umstadter, Beta Theta Pi
Past President
Steve Latour, Alpha Sigma Phi
Tracy Lyons, Omicron Delta Kappa Whitney Reuschling, Alpha Chi Omega (May 2011—August 2012) Zach Thomas (August 2012—Present) Brandon Weghorst, Sigma Alpha Epsilon Steve Latour, Alpha Sigma Phi
Investments and Grants
Kailee Bennett, Alpha Gamma Delta
Marketing
Laura Stelsel, Kappa Alpha Theta
Membership
Lisa Thibault, Kappa Alpha Theta
Midyear Conference
Lauren Felts, Alpha Xi Delta
Nominations
Steve Latour, Alpha Sigma Phi
Varner/Ford Award
Christine Barnicki, Chi Omega
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