EVENT FOCUS: Lady Gaga
ROUND THE WORLD WITH LADY GAGA THIS MONTH SEES THE MULTIPLE GRAMMY AWARD WINNING SINGER SONGWRITER LADY GAGA WRAP UP THE FINAL LEG OF HER HEADLINING STADIUM TOUR ARTRAVE: THE ARTPOP BALL IN SUPPORT OF HER THIRD STUDIO ALBUM, ARTPOP. IN THIS SPECIAL FEATURE, TPi FOLLOWS GAGA’S PRODUCTION ACROSS THREE DIFFERENT CONTINENTS TO BRING YOU THREE DIFFERENT ASPECTS OF ARTRAVE: THE ARTPOP BALL. Lady Gaga appeared as the headliner on the second day of the AIA Real Life: NOW Festival in Seoul, South Korea this summer, The festival itself was arranged by AIA Life, following the successful sponsorship of Justin Bieber’s first live concert in Korea in 2013. According to Dan Costello, CEO of AIA Life Korea, the insurer was thrilled to present such a unique Gaga music experience in South Korea. “We want to use music to communicate with our customers, so we’re bringing something special to Korea. We hope people have fun interacting with some of the finest global music talent in the heart of Seoul.” Alpha Sound, a recent Adamson Energia partner, provided the Adamson System for the event. Both Sun Kim, Technical Support Manager for Sound Solutions, Adamson’s South Korean distributor and David 16
Dohrmann, Technical Director Asia-Pacific (Adamson), were on site to assist with system design, set-up and tuning of the Adamson PA at the 70,000 capacity Jamsil Olympic Stadium. For the AIA Real Life: NOW Festival, the stadium was played sideways, ie. the stage was placed at the wide end of the stadium. Seating was on the field and also available in lower stadium tiers and seats that were located behind the stage were not used for the event. Using Adamson’s Blueprint AV 3D modeling software, Dohrmann recreated the stadium and then placed Adamson system component, virtually, in the computer generated design. The program shows how the system will act in the venue, allowing the designer to determine ideal placement and quantity of components necessary to meet system