INTERVIEW
BEHIND THE GREEN WALL: THE ART OF CRAFTING VISUALS As one of the few creative studios to offer clients a full in-house suite of production services, Green Wall Designs shares its guiding principles for creating immersive visual experiences and helping shape the future of live entertainment.
Words: Jacob Waite Photos: Alma Bengtsson, Green Wall Designs, Johan Persson and TPi
Green Wall Designs, a creative studio based in Sweden, is renowned for crafting captivating visual experiences in the world of live entertainment. Specialising in video, lighting, and scenic elements, the firm has contributed to some of the most thrilling live productions in recent memory. With 15 years of experience as a studio, Green Wall Designs has evolved into a fully-fledged (and ironically green wall-less) studio featuring a collaborative team who seamlessly bring their clients’ visions to life. Among Green Wall Designs’ impressive portfolio are remarkable projects such as Loreen’s winning performance at the 2023 Eurovision Song Contest, ABBA Voyage, Beyoncé’s Renaissance Tour, and The 1975’s Still... At Their Very Best, to name a few. Distinguishing itself as one of the few creative studios offering a comprehensive suite of in-house production services, TPi journeys to Green Wall Designs’ headquarters in Stockholm to delve into the studio’s origins, meet the brains behind the operation and reflect on its exceptional body of work. Having met and become closely acquainted on the touring circuit, Green Wall Designs cofounders – Production Designer, Producer and CEO, Fredrik Stormby; Creative Director and Producer, David Nordström Abelli and Creative Director and Producer, Viktor Rundlöf – all share a passion for live entertainment, despite their varying disciplines. Despite cutting his teeth at an audio company, Stormby has a keen eye for lighting; Nordström Abelli in video and content, while Rundlöf is a motion designer with a penchant for software. “We began working together in an office in downtown Stockholm, and at that time, no
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