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The Mayfair Townhouse LONDON Inspired by the bohemian dandy era, Goddard Littlefair transform a row of Georgian townhouses into a personality-packed abode. Words: Ianthe Butt • Photography: © Adam Lynk


verything in moderation, including moderation,” so

magic over grand dame Gleneagles and scores of high-end

said Oscar Wilde. One wagers then, that he’d approve

residences – has created rooms and public spaces that have

of The Mayfair Townhouse, the newest Bright Young

“a Georgian heart, but contemporary rhythm,” says co-

Thing on the central London scene. Located on Half Moon

The spirit of Victorian dandyism – embodied by Wilde

comedy The Importance of Being Earnest – the latest opening

and his contemporaries who spearheaded the Aesthetic

from Iconic Luxury Hotels (ILH) cuts a vivacious dash from

Movement and celebrated ‘art for art’s sake’ – and Mayfair’s

the entrance lobby, where a dazzling Clarita Brinkerhoff

history as a magnet for bohemians, were core inspirations for

peacock sculpture adorned with over 25,000 Swarovski

the design narrative, which, in Littlefair’s words “overlays

crystals stands atop marble-effect tiles.

contemporary themes onto a historical canvas, marrying Old

Owned by L+R Hotels, ILH is synonymous with classic

and New Mayfair with a layer of 1920s extravagance”.

British elegance, counting the likes of Cliveden House and

On the ground level is The Dandy Bar, a drinks spot

Chewton Glen in its portfolio, but its newest outpost, with

with dramatic black lacquered panelling, rattan wall lights

the tagline ‘Oscar Wilde meets Alice-in-Wonderland’, offers

by Colonel and herringbone walnut timber flooring by

something a little different. “Each of the Iconic Luxury

Havwoods. Littlefair imagined the bar as a twinkling jewel

Hotels has its own distinct personality; what’s unique about

box to wow guests on arrival, and verre églomisé panels

The Mayfair Townhouse is a playful, flamboyant ambience,

framed in bronze on central columns along with antique

and the use of art as a core design component,” says Andrew

mirror panels criss-crossing the ceiling are used cleverly.

Stembridge, ILH’s Executive Director.

“Not only do mirrors add sparkle and make an intimate space

Just a short walk from leafy Green Park, it comprises 15

feel larger, their reflectivity transports you to a different

Georgian townhouses, seven of which are Grade II-listed.

place, and almost distorts the world,” says Littlefair.

The exterior is a step-back-in-time vision; cream, charcoal

Bespoke Ozo Living furniture includes seaweed-hued leather

grey and maroon accented façade, leaded, fan-patterned

stools with antique brass stud finishing, alongside Abbey

Palladium windows and cast-iron balcony railings. Once

Upholstery burnt orange leather fitted banquettes, which riff

inside, things take on a different tempo, as luxury interior

on 1950s Zephyr car seating.

design studio Goddard Littlefair – renowned for casting its


founder Jo Littlefair.

Street – Wilde’s regular haunt, and setting for his farcical

The bar’s bespoke plumage-look gantry, by Northern