090 VENUE
NAIF DISCOTEQUE PRATO, ITALY
EUROPE/MIDDLE EAST/AFRICA
PROMO VIDEO
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When Red Lighting was called in to assist in turning the once alternative rock club ‘Siddharta’ into a sophisticated lounge bar and nightclub, there was one main aim for the lighting company, to create an innovative and sophisticated space, one that would mirror the new look and feel of the club. Naif Discoteque, as the venue is now known, can be found in the idyllic setting of Prato, Tuscany, in Italy, and hosts a range of electronic dance music (EDM) club nights throughout the week, attracting a diverse clientele. The venue’s owners Mauro Panichi and Massimiliano Persico brought in Red Lighting’s Franco Natali and Gherardo Flaccomio Nardi Dei to work with architect Luca Bono on
the project, which had to be completed in just a matter of months. “When we started work on the project the venue was a completely empty space,” said Franco, “it had been completely striped and the entire interior was being Redesigned, including the lighting system and so we worked closely with the architect from the very beginning. This approach allowed us to anticipate any potential problems that might be associated with the lighting installation. “For example, Luca designed a metal net wall for one side of the space - he wanted this illuminated, but also wanted to create a tactile sensation of something that was alive and capable of change, not only in colour but also the look of it, while avoiding compromising the overall lighting effect.” To obtain this effect Red Lighting LED Quadro L16 bars, that use three-in-one LEDs for even and smooth colour mixing effects, are