project
An Optical Illusion To match the high-end aesthetic of the Opticals department of Selfridges, London, Nulty has created an impressive, LED lighting scheme that delivers a luxury feel alongside the illumination needed for an optometry department.
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PROJECT DETAILS Selfridges Optical Department, London, UK Client: Selfridges Lighting Design: Nulty, UK Architect: FDA Architecture, UK Interior Design: Alex Cochrane Architects, UK Lighting Suppliers: Applelec, Crescent, Viabizzuno
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ulty has recently completed work on
Terrazzo display units positioned throughout the
in Selfridges, London. The Opticals
create back-illuminated tops that create luminous
final part of the world’s largest accessories hall.
pinstripe LED detail that surrounds the mirror and
to create an impressive LED lighting scheme that
onto the face without creating shadows.
providing the proper illumination required for an
the new concession with stacked copper display
A central part of the Nulty lighting concept was
track-mounted spotlights that to pick up the sparkle
feature displays, cabinets and walls to create a
The luxurious experience continues into the
A series of feature walls punctuate the back of the
lighting and downlights from Crescent provide
to shoppers. A large hexagon is surrounded by an
lighting control system has been installed to
opticals within. Perspex triangle boxes featuring
within treatment rooms when performing eye
utilised as display stands for the glasses, creating
to remain partially lit when the downlights have
green acrylic diamond has been back illuminated,
Anna Sandgren, Associate at Nulty, said:
showcasing the opticals within.
moments that were meant to stand out and
detailing provides additional feature lighting within
opportunity to collaborate creatively with the design
shelving joinery, provided by Viabizzuno, highlights
special.”
the UK’s largest eyewear destination
centre of the concession utilise Applelec fixtures to
department spans 4,000sqft and is the
display cabinets. Bespoke circular mirrors have a
Nulty worked alongside Alex Cochrane Architects
provides the perfect amount of soft illumination
delivers a unique high-end aesthetic, while also
Intricate lighting continues into the luxury area of
optometry department.
boxes featuring linear LEDs and miniature jewel-like,
carefully integrating lighting into the joinery,
in the high-end quality of the products on display.
purposely refined and well-illuminated space.
optometry consultation rooms. A mix of task
retail area and provide additional visual interest
a flexible, calm and relaxing feel for clients. A
illuminated linear trough detail that frames the
allow the optometrist to control the level of light
small LED light sheets from Applelec have been
examinations. A cove detail allows treatment rooms
a glowing effect from below. Further along, a
been turned off for examinations.
providing a visually stimulating display and
“Throughout the retail space we purposely created
A clean line of light within the perimeter cove
capture the customer’s imagination. It gave us the
the retail area. The lighting integrated within the
team and the architect to create something rather
the front of the products and picks up the various
www.nultylighting.co.uk
design details featured in the glasses on display.