It started with a belief in a simple but powerful idea: that friendships (however loosely defined) and a sense of purpose could help us all beat tough times; that isolation and loneliness underlie the big hairy problems in society (poor mental and physical health, addiction, homelessness, community tension). We set out to bring about more human connection in the world and quickly learned that when we look out for others, it creates the sense of purpose we all need too.