2016 Writing & Artwork Portfolio - Mona Manoochehri

Issue 1 2016

Writing & Artwork Portfolio

0

Table of Contents

Writer’s Letter

2

Social Media Contents

3

Hospitality – Food

4

Hospitality - Drink

9

Lifestyle

15

Entertainment

23

Articles

27

Restaurant Review

28

Hotel Review

32

Healthy Lifestyle

35

Art - Interior

37

DIY - Inspirational

38

Technical

41

Stories

44

Website Contents

55

Press Releases

57

1

Writer’s Letter Dear readers, My name is Mona Manoochehri and I am a New York-based freelance online and offline content producer and SEO copywriter.

I offer creative editorial strategy solutions for websites and social media. My writing specialties include blog posts, newsletters, email marketing, social media posts, magazine features and articles and press releases that engage readers, create emotional connections and improve search engine authority.

I also have the ability to create and combine striking design elements and artworks with relevant and engaging written contents. I will take your story from concept to a reality, creating unique and cohesive brand identity across all your targeted digital and offline channels.

I work with high profile list of prominent clients in hospitality, restaurant, nightlife, entertainment, event and luxury.

Every brand has a story. It begins with an idea, a concept and a mission. How do you tell a story that is meaningful and that creates value in a world of continual noise?

Creating something great is a struggle of adding, refining and taking away. It’s a tireless pursuit of perfection. Fist drafts, revisions, editing, shaping and sculpting. All of these to achieve one common goal. To make an impact on the world around us.

How do you connect with the culture, if they don’t know you exist? How do you make an impact, if nobody heard your story?

I’m here to tell the stories of inspiring brands in compelling ways. I believe when stories well told, people will listen and that’s what matters the most. I write and tell story with passion, innovation and authenticity. Using various styles, methods and channels, I can make your brand heard above the rest.

I believe every brand has a story. What’s yours?

I have created this portfolio to showcase collection of some of my writings and artworks and let you see how I’m able to unfold your story.

Please note that I have highlighted the best posts under Social Media Contents for easy viewing.

Enjoy Reading My Writings!

2

3

SOCIAL MEDIA CONTENTS HOSPITALITY - FOOD For connoisseurs of cutting edge seafood cuisine, @ABC presents reason enough for a stopover in this stunning venue. With its irresistible fusion of ambience and cuisine, ABC is a journey and destination unto itself. © 2016 Written By: Mona Manoochehri ABC blends the technical and #emotional aspects of #cooking with #fresh #products and #ingredients. With each #dish @ABC aims for a profound personal response. #abcuae #seafood #culinary #cuisine #AbuDhabi #Restaurant © 2016 Written By: Mona Manoochehri Savor a one-of-a-kind three course gourmet Lunch Menu created by one of the most renowned and revered chefs, Roudy Petersen @ABC. Inspired by the freshness of the sea, the richness of the land and the purity of Asian fusion. Petersen's decadent menu features unexpected ingredients, yet with simple and indulgent collections.

Lunch is served everyday, from 12:00 noon till 3:00 pm. © 2016 Written By: Mona Manoochehri Excite Your Palate & Broaden Your Mind © 2016 Written By: Mona Manoochehri A Culinary Adventure To Savor ABC offers a #culinary #voyage guided by #ingredients and that pays particular attention to shapes, colors, textures and temperatures.

Image Shown: Slow Cooked #BBQ #BeefCheek © 2016 Written By: Mona Manoochehri Impeccable taste, exquisite details, and ability to balance tradition with innovation. © 2016 Written By: Mona Manoochehri Exciting every sense, a lunch or evening at ABC will never be forgotten. © 2016 Written By: Mona Manoochehri

4

5

SOCIAL MEDIA CONTENTS HOSPITALITY - FOOD Experience the height of luxury at ABC. Image Shown: #SibereanSturgeon - #Caviar #Kaviari © 2016 Written By: Mona Manoochehri

Edible Art! At ABC, guests will discover that a work of art does not always require a traditional canvas. © 2016 Written By: Mona Manoochehri ABC's masterfully hand crafted Oriental Collection; #Nigiri, tantalizes both the palate and the eye. © 2016 Written By: Mona Manoochehri

ABC features avant garde approach to cooking, by which exceptional ingredients and traditional recipes presented with a modern twist take center stage. © 2016 Written By: Mona Manoochehri

Using only the finest ingredients and seasonally sourced produce across the world, ABC creates dishes that excite even the most jaded palate. © 2016 Written By: Mona Manoochehri

Using only the freshest ingredients, our culinary team impart delicate and exciting touches to classic dishes, infusing them with originality and character. © 2016 Written By: Mona Manoochehri ABC blends the technical and #emotional aspects of #cooking with #fresh #products and #ingredients. With each #dish, ABC aims for a profound personal response. © 2016 Written By: Mona Manoochehri

6

SOCIAL MEDIA CONTENTS HOSPITALITY - FOOD A Taste of Something Special For Your Event Our executive chef, Roudy Petersen and his dedicated culinary team specialize in creative and exciting menus that will thrill your guests and make your event one to remember. We are happy to work to any brief and can create all manner of cuisine for all type of occasions. © 2016 Written By: Mona Manoochehri EACH MEAL IS A MASTERPIECE Under the watchful eye of executive chef David Coli, ABC's enticing menu offers an array of dishes, subtly prepared with distinctive flair. © 2016 Written By: Mona Manoochehri Using his unique cooking techniques, Chef Marson has created a menu that's renowned for its flavors, textural sensations and trompe l'oeil effects, which can be seen in all his dishes. © 2016 Written By: Mona Manoochehri

ABC presents unparalleled #culinary immersion. Join us and experience bite by delicious bite in an enviable style. © 2016 Written By: Mona Manoochehri ABC is a veritable emblem of the tropical exoticism, combining high quality ingredients with a voluptuous gastronomy, refined cooking techniques and artful creativity. © 2016 Written By: Mona Manoochehri A #culinary #orchestra at ABC creates #edible #masterpieces through #symphony of #fresh and #unique #ingredients.

Image Shown: #CulinaryConductor conducting #flour #rhythm of #movements for creation of #FriedCalamari

© 2016 Written By: Mona Manoochehri

7

8

SOCIAL MEDIA CONTENTS HOSPITALITY - DRINK ABC Mocktail Series - Caribbean Breeze This delicious Mocktail, inspired by a sun-drenched morning in Caribbean, perfectly captures the scent of sweet pears on the morning breeze. An unexpected twist of hazelnut syrup and succulent lime on a subtle background of soft coconut cream stimulates the senses and teases the palate with freshness and unexpected. © 2016 Written By: Mona Manoochehri ABC Mocktail Series - Yellow Submarine We bring fantasy to your table!

In this delicious #Mocktail, #yogurt is blended with #fresh #MangoJuice, #Banana, and finished with #ToffeeNutSyrup to sweeten it up. You can also ask the bartender to add #BacardiRum for jazzing up your drink. © 2016 Written By: Mona Manoochehri Taste refreshment, revitalize your soul and revive your senses while you sip one of our trendy mocktails. #PeachApple - #AppleJuice #FreshPeach #WhitePeachPuree #ToffeNutSyrup © 2016 Written By: Mona Manoochehri

Passion that inspires creativity and luscious cocktails. Only at ABC! Image: #Mixologist at ABC © 2016 Written By: Mona Manoochehri A commitment to crafting extraordinary taste in every sip. © 2016 Written By: Mona Manoochehri Behind every great cocktail is an even greater #bartender.

Image: #Mixologist in action at ABC © 2016 Written By: Mona Manoochehri 9

10

SOCIAL MEDIA CONTENTS HOSPITALITY - DRINK Elevate your mood with the flavors of Far East. #SiamFusion - Blend of #GuavaJuice #LimeJuice #Coriander © 2016 Written By: Mona Manoochehri Our crafted #mocktails radiate with tantalizing flavors, textures and visuals and will take you to the vibrant journey of your tastebuds.

Fraise Vague - #FreshStrawberries #LowFatYogurt Home Made #VanilaSyrup © 2016 Written By: Mona Manoochehri Nothing beats the nights with trendy cocktails and the crew at ABC. © 2016 Written By: Mona Manoochehri The extraordinary creation of classic and trendy cocktails ensures that every experience at ABC restaurant + lounge is a thrilling adventure for the senses.

Dolce Vita - #Aperol #ClubSoda #Prosecco © 2016 Written By: Mona Manoochehri Exceptionally satisfying with the power of stimulating your mind.

Fizzy Apple - Infused with CO2; shaken in #Perlini - #ChateuDeBruilCalvados #GrandMarnier Fresh #AppleJuice Home Made #SpicedSugar © 2016 Written By: Mona Manoochehri Brazilian drink that's all the rage at ABC. Refreshing, cold, tart & sweet at the same time. Plain Delicious. #Cachaca #Muddled #FreshLimeWedges #DemeraraSugar © 2016 Written By: Mona Manoochehri Take time to enjoy yourself with the selection of mouth-watering cocktails at ABC. Fig Sensation - #FigInfusedVodka #YuzuLiqueur Home Made #FigMarmalade #FreshLemonJuice Dash of #CranberryBitter © 2016 Written By: Mona Manoochehri 11

12

SOCIAL MEDIA CONTENTS HOSPITALITY - DRINK Healthy, Fresh & sensational Beyond Heartbeat - Fresh Mix of #Berries #AcaiJuice Touch of Fresh #LimeJuice © 2016 Written By: Mona Manoochehri Superb flavors are only the start!

Amour - #Vodka #GrandMarnier Fresh #LimeJuice #CranberryJuice Emulsion of #Pomegranate & #Raspberries Perfumed with #RoseWater © 2016 Written By: Mona Manoochehri This cocktail - Voyager, is reminiscent of the rhythm of Latin music; sexy, edgy and persuasive.

Fresh #LimeJuice and #JoseCuervoTequila dance over a heart of #BlueAgave Syrup. Muddled #Cucumbers and pinch of #SeaSalt cut through the primitive sharpness of #HorseradishSauce to reveal the vibrant flavor of this enchanting concoction. © 2016 Written By: Mona Manoochehri Join us @ABC and try the most #stylish and #exotic wines and #champagnes in the world. The excellent taste of our #wines will set your tongue for quite some time and you will have the feeling of awesomeness! © 2016 Written By: Mona Manoochehri Indulge yourself!

After long hours of work; icy-cold cocktail in a chilled glass is the only answer! © 2016 Written By: Mona Manoochehri Reminiscent of the taste of Mandarin Oranges, Orient Express has become popular aperitif among our guests. Generous amount of #Prosecco and #TanquerayGin are undercut by #OrangeLiqueur in this alluring signature blend.

Orient Express stimulates the senses and teases the palates with its zesty freshness. © 2016 Written By: Mona Manoochehri

13

14

SOCIAL MEDIA CONTENTS HOSPITALITY - DRINK Amour This enchanting Cocktail, inspired by a sun-drenched morning in an English country garden, perfectly captures the essence of orange flowers and red roses on the morning breeze. Composed of Vodka, #GrandMarnier, #CranberryJuice, #LimeJuice, and emulsion of red rose water, stimulates the senses and envelops the palate with fresh and unexpected flavors! © 2016 Written By: Mona Manoochehri

SOCIAL MEDIA CONTENTS LIFE STYLE ABC expresses a distinctive style with a sense of luxury that creates a refined ambience for enjoying unparalleled moments in a stunning atmosphere. © 2016 Written By: Mona Manoochehri ABC offers bespoke service, masterfully crafted cuisine and an exclusive lifestyle experience. © 2016 Written By: Mona Manoochehri We are all artists in our own rights...

Carving time to produce small masterpieces called moments.

Create your moments in time at ABC. © 2016 Written By: Mona Manoochehri We communicate emotions through details. We seek for elegance in nature. We imagine the sensuality of spaces and colors' harmony that creates sumptuous atmospheres. We are always searching for new and unique ideas that trace fascinating itineraries in our guest's life. We like to share the passion for details and exclusivity with our guests in every intuition.

Every moment at ABC is unique! © 2016 Written By: Mona Manoochehri

#Playful & #sumptuous at the same time, @ABC will sweep you into a state of #magical bliss with dust of #elegance! © 2016 Written By: Mona Manoochehri 15

16

SOCIAL MEDIA CONTENTS LIFE STYLE The #culinary character of ABC plays a #cinematic role in a #hospitality scene that evokes all senses in a far more immersive manner than just being a #restaurant. Through #artistic #presentation of its #inventive #cuisine, gracious performance of its team, #Panoramic #views of the #ArabianGulf, #stylish #decor and seductive mix of contemporary #music, ABC ensures that the restaurant is a hit with both locals and international guests. © 2016 Written By: Mona Manoochehri With its beach front views overlooking mesmerizing Arabian Gulf and the Abu Dhabi's skylines, ABC is a perfect place to be.

We invite you to lie back, relax and savor the moment at ABC. © 2016 Written By: Mona Manoochehri ABC Restaurant + Lounge offer a selection of gourmet cuisine, delectable desserts and thirstquenching drinks to be enjoyed beachside at open-air terrace or indoor dining room with floor - to- ceiling glass walls, whilst overlooking the glittering Arabian Gulf & skyscrapers of Dubai. © 2016 Written By: Mona Manoochehri A chic city retreat on Abu Dhabi's mesmerizing seafront; ABC is surrounded by turquoise waters of the Arabian Gulf. Visit ABC where classic meets modernity and the past meets whatever's coming next.

Stimulating days & vibrant nights await at ABC Restaurant +Lounge. © 2016 Written By: Mona Manoochehri ABC provides every guest with stimulating culinary fare and exclusive dining experience which tempt even the most discerning diners. © 2016 Written By: Mona Manoochehri ABC brings distinctive style and sense of luxury to Dubai. Designed to offer guests a unique and exclusive experience in a luxurious yet comfortable setting imbued with warm hospitality.

ABC is a journey and destination unto itself. © 2016 Written By: Mona Manoochehri 17

18

SOCIAL MEDIA CONTENTS LIFE STYLE Whether you are seeking absolute escapism or glamorous partying, Abu Dhabi's sparkling Riviera gem – ABC Restaurant, with its azure-sea backdrop, waterside dining and gourmet cuisine – is a magical place to be. © 2016 Written By: Mona Manoochehri Embark on a voyage of discovery at ABC, where glistening sands and blue skies converge with turquoise water of the Arabian Gulf to reveal one of the most captivating beach front restaurants in Dubai. © 2016 Written By: Mona Manoochehri Here, at ABC, the charm and natural beauty of the city blends with an aura of serenity and surrender. © 2016 Written By: Mona Manoochehri In A City Renowned For Cuisine, ABC Excels With inventive cuisine, chic decor, stunning views, and gracious service, ABC restaurant and lounge are among the most enticing in Dubai. © 2016 Written By: Mona Manoochehri Alfresco Dining In A Stunning Setting Surrounded by captivating views, ABC brings the essence of modern alfresco dining to Dubai.

With a gorgeous terrace, gourmet seafood fusion cuisine, and exotic cocktails, ABC offers a taste of Mediterranean serenity in sun-kissed Dubai. © 2016 Written By: Mona Manoochehri If there is a secret why we attract epicures from far and wide and we have become a preferred destination locally, it is precisely the passion to share the new, the undiscovered and the exceptional with our guests. © 2016 Written By: Mona Manoochehri ABC is where #dreams meet #reality and the #land meets the #sea. We're not just a #restaurant...

We are a #lifestyle. © 2016 Written By: Mona Manoochehri 19

20

SOCIAL MEDIA CONTENTS LIFE STYLE Excellence isn't meeting a standard. It's beating it. What's your plan for this weekend? © 2016 Written By: Mona Manoochehri Celebrate and indulge yourself with the best at ABC Rooftop Lounge. © 2016 Written By: Mona Manoochehri There is a magic at work here at ABC! © 2016 Written By: Mona Manoochehri Join us at ABC and let us escort you to your table, where our highly informed servers will waltz you through a magnificently #choreographed #culinary experience that many #connoisseurs regard as the best #elegant #dining in #Dubai. © 2016 Written By: Mona Manoochehri Whether you're looking for a great atmosphere, wonderful views or award winning cuisine, you're assured of a memorable evening at ABC. © 2016 Written By: Mona Manoochehri All great stories start somewhere. Your newest venture starts here. © 2016 Written By: Mona Manoochehri The true beauty of ABC lies in the wealth of memories we've made. © 2016 Written By: Mona Manoochehri ABC Instills a Frisson of Pleasure. © 2016 Written By: Mona Manoochehri It's not what you do. It's how you do it. Surround yourself with the extraordinary every day. © 2016 Written By: Mona Manoochehri 21

22

SOCIAL MEDIA CONTENTS ENTERTAINMENT POUR ELLE NIGHT The Rooftop Bar + Lounge @ABC offers a superior cosmopolitan nightlife experience unique to the prestigious Corniche area of Abu Dhabi.

Starting Tuesday (28th July 2015) at 9:00 pm, @ABC launches the most elegant and elite POUR ELLE Night – Only For Her - where she (Ladies) can enjoy complimentary drinks and embark on an entertainment journey through our exclusive Resident DJS. © 2016 Written By: Mona Manoochehri

LA SALSA NIGHT ABC Rooftop Bar + Lounge will host lively entertainment featuring Top Latin Artists – La Marca Band - performing songs from popular favorites. This exclusive performance is scheduled for every Monday at 10:00pm, starting on 27th July 2015.

Call us for reservations at +111-111111 © 2016 Written By: Mona Manoochehri

FUSION NIGHT – Style 1 The Rooftop Bar + Lounge @ABC will be hosting "FUSION NIGHT" with Dubai’s finest DJ@xxxxxx spinning behind the DJ booth and creating a fusion of tunes from Mediterranean hits to popular commercial beats.

The music crescendos as the evening progresses on will create a party atmosphere where guests dance as @ABC transforms into a chic high energy club experience.

FUSION NIGHT – Style 2 Retaining ABC’s DNA, the new compilation selected by DJ xxxxxx marks a turn in the story of the Mediterranean compilations with an atmosphere even more elegant but still as enchanting as ever. This Fusion Night opus will feature Arabian notes as well as Mediterranean sounds that have made ABC famous for its musical entertainment selections. © 2016 Written By: Mona Manoochehri

23

24

SOCIAL MEDIA CONTENTS ENTERTAINMENT SIGNATURE WEEKEND The @ABC musical identity has embodied an innovative and avant-garde aspect, through the mixture of captivating rhythms and sounds played by our Resident DJS. In harmony with ABC’s decor and atmosphere, this poignant and constantly innovative musical style enchants both local and international guests.

Resident DJS perform on SIGNATURE WEEKENDS @ABC starting on Thursday (23rd July 2015) with @qqqqqq and @xxxxxx from 9:00 pm till 3:00 am. © 2016 Written By: Mona Manoochehri

C.R.E.A.M NIGHT The Rooftop Bar + Lounge @ABC will present a unique entertainment journey deep into R&B with a hint of Hip Hop. C.R.E.A.M - Catch Rules Everything Around Me - together with one of the most renowned DJs in Dubai - DJ @xxxxxx.

C.R.E.A.M starts on Saturday (25th July 2015) @ABC Rooftop Bar + Lounge at 9:00 pm.

9:00 pm till 11:00 pm - Resident DJS | 11:00 pm till 3:00 am - DJ @xxxxxx. © 2016 Written By: Mona Manoochehri

CALIENTE SUNDAY - TONIGHT 'CALIENTE SUNDAY' instills a frisson of pleasure and heat into the heart of Dubai’s night life!!!

DJ XXX @xxxxxx performing Sexy R&B #tracks & #Latin #Tunes Tonight at ABC Rooftop Lounge.

To top it off the night's exhilaration, we present Guest DJ @mmmmmm & Live #Percussionist@gggggg at stage to blow your mind away!

This is a night unlike any other!!! What are you waiting for???

Tonight - 15 May - from 10 pm to 2 am.

FREE Bubbly Cocktails for ladies. | Dress Code: Smart Chic © 2016 Written By: Mona Manoochehri 25

26

27

ARTICLES - MAGAZINE RESTAURANT REVIEW BLT Steak House, White Plains, NY An Understated And Elegant Escape- BLT STEAK- White Plains, NY BLT, or Bistro Laurent Tourondel is a modern American steak house. It was originally created by the acclaimed chef and restaurateur Laurent Tourondel. BLT Steak in White Plains is now one of the 11 BLT Steaks worldwide owned by ESquared Hospitality.

Now for a warning: this is quite a long review, but, for us, it’s the only way we could attempt to do our dinner at BLT Steak any justice. So, pour yourself a glass of wine and join us in marveling at one of the most exciting restaurants in the world.

BLT Steak is perched on the ground floor of the always-stunning Ritz Carlton Hotel in White Plains, New York.

Upon our arrival, we were warmly greeted and shown to our table by the General Manager, Mr. Michel Laurent. We were asked about any food allergies that the restaurant should be aware of, and of any particular preferences that we might have during our dining at BLT. This was a nice introductory gesture prior to beginning our dining experience.

To start, we were offered an amuse-bouche of duck liver mousse on toast to whet the appetite; it was very light and delectable. Then the infamous popovers arrived. These notorious BLT specialties are Gruyere popovers, fresh from the oven and crispy. They even come with a tag explaining their recipe, which was also a nice touch. The popovers were accompanied with sea salt presented in an oldfashioned shaker and un-salted butter. This combination of sea salt and butter on the popovers were incredible!

We started to survey the dining room as we were enjoying our amuse-bouche and popovers. The grand atmosphere of BLT Steak has the aura of modern style and sophistication. The dining room features modern drub fabric shade chandeliers, and floor to ceiling windows dressed up with gorgeous white sheer drapery that reveals a miniature greenery outside of the Ritz Carlton hotel.

The off while color on the walls and ceiling, dark wood flooring, macassar ebony tables, matching suede upholstery and dark brown chilewich place mats create a striking contrast that 28

ARTICLES - MAGAZINE RESTAURANT REVIEW fuses style and sophistication in the BLT dining room. Furthermore, the addition of sleek, streamlined banquettes with contemporary lines and soft yellow backing embraces the semi open kitchen wall and creates a visual separation from the dining space in BLT Steak. The clear glass pendant lights in pale yellow add color above the sleek banquette and the curly dry cubist willows provide a great symmetry and add a pop of color to the dining room.

The semi open kitchen plan provides a perfect view of the chefs at work. The kitchen was an oasis of calm, with chef Ichigaku Gonai at the helm, quietly leading a team of chefs from various culinary backgrounds.

The BLT dining room expresses attitude- the quest for the ideal balance of perfect design, most attractive appearance, yet also basic practicality. BLT Steak stands out in terms of its unique design, dĂŠcor, the quality and presentation of food, and above all, its impeccable service standards.

Our dining journey began with Tuna Tartar, which was shaped in cubic form and placed on a bed of avocado in a pool of chilled soy-lime dressing and served with crispy potato gaufrettes. The whole taste was mouth watering and divine. Our next course was East & West Coast Oysters which were an absolute quintessence of the sea. It was an ethereal and fleeting thing, like being kissed by an ocean breeze. Next we were served grilled shrimp from their special black board menu. They were drizzled with remoulade sauce and accompanied with braised baby fennel. The dish was created to awaken our palate and it was simply a delicious dish for the start of our dining experience.

The knowledgeable and courteous sommelier, Mr. Joe Polizzi, sterred us to a Chenin Blanc, Vouvray, Le Haute Lieu Sec from Alsace, France to be paired with our first courses. The wine was a perfect match and enhanced the flavor and taste of the dishes in a very subtle way! The wine had a hint of citrus with a medium body, and ended with a smooth and silky finish.

29

ARTICLES - MAGAZINE RESTAURANT REVIEW Next, we were served Prime bone-in- NY Strip that was beautifully presented in a cast iron pan as well as a fresh and delicate Dover Sole. The steak was perfectly charred, excellently cooked, and it was succulent and juicy. The Dover Sole was precisely de-boned and wonderfully painted with classic brown butter and caper sauce to lift the taste. Overall, it was indulgent and excellent.

The accompaniments to our main courses were delicious and mouth watering. We were served creamy spinach, truffle mashed potatoes and hen of the woods mushrooms, which were presented in round ceramic bowls and complimented our courses delightfully.

Once again, our dinner experience was elevated by the fabulous recommendations of sommelier, Mr. Polizzi. We were served with Barbera, Scarpette, from Piedmont, Italy, to be paired with our NY Strip. The character of this medium bodied, low tannins but with bright acidity gave a wonderful balance to the wine and an excellent compliment to the perfectly conceived NY Strip. The flavor and aroma of crushed berries and plums in the wine with the hint of earth and mushrooms displayed a divine taste on our palates.

Next, we were served Chardonnay, Sonoma Cutrer, Russian River Ranches, from Sonoma, California to be paired with the delicate Dover Sole. This full bodied wine with its moderated finishing personality and complex layers of perfumed spice, lemon, vanilla cream and pineapple created a beautiful symphony of flavors on our palates and inscribed a wonderful memory of taste and smell during our tasting experience.

Our dinner tasting was concluded with a blizzard of high profile desserts which we prefer to call amazing and edible works of art, rather than that just desserts. Our dessert tasting was enhanced by a perfectly paired dessert wine: Vin De Constance, Klein Constantia, from South Africa. This unctuously sweet, deeply complex wine with alluring, exotic aromas of Turkish delight intermingled with fragrant honeysuckle, citrus peel, and clove spiciness creating a satisfying, delicious and vibrant finish to our dessert tasting.

Our table was displayed with Yoghurt Panna Cotta with Rhubarb and Strawberry sorbet. The tangy flavor of rhubarb and strawberry formed the perfect accompaniments to a light, sweet, and creamy Panna Cotta. It was a simple, yet impressive dessert.

30

ARTICLES - MAGAZINE RESTAURANT REVIEW The next dessert was a Meyer Lemon NY Cheese Cake with Huckleberry Sorbet, which was another centerpiece on the dining table. The balance of ingredients created a toothy crumb and a mellow satisfying texture somewhere between creamier and drier cheesecakes. Meyer lemons added a tang that enlightened our experience and the accompaniment of the huckleberry sorbet was a delightful combination for this delicious cheesecake.

Other delicious edible works of art that were placed on our dining table were the Peanut Butter Chocolate Mousse and Profiteroles. The Peanut Butter Chocolate Mousse was accompanied with Banana ice cream, which was a delicious combination to the light, and fluffy mousse that melted so heavenly in our mouth. Profiteroles of vanilla ice cream triggered our senses and brought us back to our childhood memories, which was the perfect ending to our dinner experience at BLT Steak.

Looking back on our meal we would add that the wine pairing played a huge role and if you can, we would really recommend choosing it. Immense care and attention had been given to selecting the matching wines and it formed an integral part of the dishes, bringing out hidden flavors of the food and vice versa.

For those seeking an elegant dining in Westchester, White Plains, there is no substitute for dining at BLT. BLT Steak in White Plains, Westchester has been a great addition to fine dining scene in the area since opening in 2007.

It is perfect for a romantic dinner for two, an important business meeting or a group gathering, and it is perfect proof that you don’t always have to go to Manhattan to dine in style.

Anyone who professes to have good taste knows BLT Steak.

Side note: All of the beef at BLT Steak is USDA prime or 100% certified Black Angus. They naturally age their beef for maximum tenderness and flavor before broiling at 1700 degrees and finishing with herb butter. Š 2016 Written By: Mona Manoochehri

31

ARTICLES - MAGAZINE HOTEL REVIEW THE RITZ CARLTON, WHITE PLAINS, NEW YORK When looking for a place to stay when visiting the state of New York this summer, the Go-To Hotel would be The Ritz Carlton in White Plains. Nestled in the “mini-NYC” on Renaissance Square, “The Ritz” in White Plains has something for everyone. I had the pleasure of staying here and would like to take the opportunity to tell you a little bit about why you should do the same when in the area.

THE START From the moment we pulled up to the valet, we felt like we were walking into a lap of luxury. The valet greeted us with wide eyes and grand grins as a member of their bell staff assisted us with our luggage and escorted us to their front desk. The front desk staff was some of the most cordial and accommodating that we have ever dealt with. This is truly why the Ritz Carlton’s motto is “We are Ladies and Gentlemen serving Ladies and Gentlemen.” I want to take a moment to extend special thanks to the front desk members, as you know who you are and I want to mention that of all the hotels I have been to around the globe, your service was truly above and beyond. For a handshake that is truly meant and a manner of speaking that is not only respectable but also calm, is something hard to find and was noted as such. Prior to giving us the keys, they asked us what newspapers we would like to read and then accompanied us with a professional bellman to our room.

THE ROOM The room featured a king bed, 42” LCD Flat screen TV, amazing bathroom with a marble soaking tub, separate basin area with a glass door and a separate marble shower. Shortly after entering my room we decided to order some ice to enjoy some beverages and to my surprise the room service manager came herself to deliver the ice along with a sampling of seasonal fruits, cheeses, and nuts and raisins. This was a warm and welcoming gesture that really put a great start to the day.

32

ARTICLES - MAGAZINE HOTEL REVIEW .

THE LOBBY We then decided to go to the lobby to have some lunch. The lobby at the Ritz Carlton features a beautiful glass fireplace that splits the room, warm lounge seating, and a flavorful menu of local favorites to enjoy. We had the fish sandwich with fries and some wine and beer and it was fantastic. The dish was accompanied with mini ketchup, mustard, and mayonnaise bottles, which was a nice touch and a great small meal to enjoy for the early afternoon. The service was attentive and on point, I was even asked if I wanted my beer in a glass or in a bottle, chilled glass or not, tall or short, and if I wanted to wait to enjoy it with my food or immediately. They were very detail oriented. We then decided to take some time to enjoy the spa and I would like to tell you a little about the various services that the spa and salon carry at the Ritz Carlton. They are truly in a class of their own and deserve detailed attention.

THE SALON Let us first talk about the salon and the one and only Ms. Cecile Chapaveyre who is the head stylist and spa supervisor that is a goddess sent from Paris. I chose to have my hair cut and colored with her and I can vow that I will no longer go to any other salon in New York as she is phenomenal. The amount of time and attention she gave to consulting what color and style I was looking for and what would be the best for my look was far above and beyond any other salon I have ever visited. Her work speaks for itself, it was efficient, clean, classy, and again, one-on-one focus attention which is something that you cannot get in any of the other top salons in New York- I can vouch for that myself. This is the only salon that brings you made to order lunch from a spa menu to you while you wait for your color to set and serves you with champagne while discussing your cut options. Her work is remarkable yet her service is even better; I would travel across the country to get Cecile to do my hair and I would recommend it to anyone else in the area as well.

33

THE SPA The spa now is another story, it is a retreat more then a spa, and one that I cannot speak highly enough about. They say that their spa “melts away your cares and distractions” and I can assure you that is exactly what they did. I had the pleasure of taking part in three separate services in what they call mini-retreats.

The first was the Vichy Rain Therapy, which was unlike anything I had experienced before. I was escorted into a blue-lit room that had a bed with specialized showerheads on top of it. This was designed to deliver rain like streams of water and to also alternate pressure over the reflex pathways of the back and legs. I was initially asked if I had any allergies as the scrub they were using was a mandarin orange scrub made with apricots, walnuts, and sweet almond meal. This was used as an exfoliate and scrub. The spa specialist was attentive and gentle and walked me through not only the set up of the therapy room but also the benefits. It was such a wonderful experience as it was not only a scrub but also a spiritual experience as you lay with streams of pressurized water streaming up and down your body. After this I was escorted into a separate room where I experienced a 25- minute renew massage that was relaxing, calming, and soothing all together. The spa specialist focused on my problem areas and made sure that I was comfortable during the entire process. Lastly, I was escorted into another room where I experienced a refresh facial. This was a 25-minute facial where I was consulted to my skin concerns and given a steam, massage, scrub, and mask to invigorate my skin- it was perfect, and my skin was glowing! The spa specialist was not only kind but also very educated on the products and skin care line that they were using and advised me on best practices for my skin health. Their spa has an entire menu of treatments to choose from; everything from Japanese healing baths to hot stone massages and skin brushing treatments. I had the pleasure of taking part in a few of these and I felt truly reborn. I then decided to take a dip in their indoor pool which host’s floor to ceiling windows showing a grand view of New York and a glass roof- it was just breathtaking! I then took part in their power shower and steam rooms where I felt my body pulsating with rigor and rejuvenation. At this point I decided to enjoy dinner at an on premise restaurant, BLT, which was phenomenal. So much so that I have done a separate review on this establishment and it will speak for itself as it was the perfect end to a perfect day. After spending a night in the room, we woke up to a glorious continental breakfast in the room of fruits, eggs, yoghurt, and a choice of teas to begin our day the right way. The food was perfect and the menu choices were abundant. After breakfast we got ready to leave and were given a phenomenal goodbye by the best hotel staff in the Northeast, and it was hard to say goodbye. © 2016 Written By: Mona Manoochehri 34

ARTICLES - BLOG Healthy LIFESTYLE It is important to drink plenty of water everyday, possibly 8 glasses a day. Your body cannot function properly without enough water which comprises 60 percent of your body weight. Water helps transport oxygen, fat and glucose to your muscles and balances your body temperature, digest food and eliminate waste products.

It seems a bit daunting task to drink 8 glasses of water a day, but good news is that you can keep yourself hydrated not just by drinking water but by eating healthy fresh fruits and vegetables.

We have compiled the following 6 hugely hydrating and highly nutritional fruits and vegetables all of which are at least 90 percent water content by weight in order to get you hydrated.

Here’s the list: Cucumber – 96.7% Water Content Cucumber not only contains high water but also it is an excellent source of vitamin C. Slice the cucumbers and add to your salad, dip them into hummus or make a cold cucumber soup by mixing your cucumbers with yogurt and some ice.

Celery – 95.4% Water Content Celery contains folate and vitamins A, C and K. It has high water content and neutralizes stomach acid and it is often recommended as natural remedy for heartburn and acid reflux.

Slice the celery and add it to your salad or eat them as a snack by dipping them into your favorite dip.

Radishes – 95.3% Water Content These refreshing root vegetables provide a burst of spicy and sweet flavor and they are filled with antioxidants such as catechin (also found in green tea).

It is a must in summer salad.

35

Tomatoes – 94.5% Water Content Sliced tomatoes will always be a mainstay of salads and sandwiches, but you can also get creative with variety of tomatoes.

Slide grape or cherry tomatoes together with basil and small pieces of mozzarella cheese into skewer for quick and easy snack or appetizer.

Watermelon – 91.5% Water Content It’s obvious that watermelon is full of water, but it is also among the richest sources of lycopene, a cancer fighting antioxidant found in red fruits and vegetables.

Get creative by making watermelon ice cubes and add them to your water pitcher. It is a great incentive to drink more water overall.

Strawberries – 91.0% Water Content All berries are good source for hydration, but strawberries are the best among the bunch.

Add strawberries to your yogurt for natural sweetness and flavor. The combo of carbohydrates, fiber and protein make a great snack after workout.

Cantaloupe – 90.2% Water Content This succulent melon provides a big nutritional for a very few calories.

Get adventurous and puree your cantaloupe with orange juice and mint for tasty and refreshing summer drink.

Get Inspired & Stay Healthy © 2016 Written By: Mona Manoochehri

36

ARTICLE - BLOG ART - INTERIOR Majestic Suspension Suspended Design Elements at Revel Hotel & Casino, Atlantic City Suspended design and art elements can occupy an environment without imposing itself on it.

Through proper execution of suspended elements, one can create a sense of softness and lightness, giving the impression that each element is floating in space!

The spaces between the design elements are as important as the elements themselves. It should be composed in such a way that gives illusion of movements rather than just the visual shape of elements.

Be Inspired! Š 2016 Written By: Mona Manoochehri

37

ARTICLE - BLOG DIY - INSPIRATIONAL Summer Flower Arrangements Incorporating fresh fruits and fresh flowers for floral arrangements are a perfect way of achieving summery look for your event or party.

One idea is to find a white color vase that has a basket look to it as shown in this picture here, and fill your vase with fresh green apples and green grapes in combination with two tones roses; off white and yellow roses. You can select off white, yellow and green color combinations for your table setting or choose neutral color in contrast with a dash of darker color tone to achieve the balance and harmony.

You can use other type of fruits, different type of flowers and baskets to create the look that you want for your party. The possibilities are endless.

Create and have fun!

Š 2016 Written By: Mona Manoochehri

38

ARTICLE - BLOG DIY - INSPIRATIONAL Endless Possibilities with Empty Glass Bottles Do not throw out your empty bottles; bottle waters, perfume bottles, juice bottles, liquor bottles, wine bottles and etc; instead use them as flower vases to decorate your home or bring them along with you when you book your party at ABC, so we can place your creations on our stunning tables and together we can get inspired!

We have selected some pictures to give you an idea and inspire you to get creative.

Line up your vases or gather them together and use them as a centerpiece on your dinner table, set one or two on your vanity table, decorate your bedroom, place them in your bathroom, put them on your kitchen counter, the possibilities are endless!

This is also part of ABC Green Initiatives for encouraging people to reuse their bottles for better environmental purposes.

Let's look at the pictures together. Also let us know which one of these images are your favorite designs. Send us pictures of your decorations and designs using empty glass bottles, so we can all be inspired!

Creativity refreshes the mind and the soul!

Be Inspired! Š 2016 Written By: Mona Manoochehri

39

ARTICLE DIY – INSPIRATIONAL How to give coastal feel to your home or event The sea has always been an inspiration for all human kind. Whether you live on the coast or in the city, you can create your own beach style retreat for your home or event with selections of nautical decorative elements.

Ocean inspired designs create a serene and a tranquil atmosphere where soothes your mind and body. Bring along your ocean inspired decorations to ABC so we can set our stunning tables with your fabulous ocean inspired art works!

Let's look at the pictures together. Also let us know which one of these images are your favorite designs.

Send us a picture of your decorations and designs, so we can all be inspired!

Š 2016 Written By: Mona Manoochehri

40

ARTICLE - BLOG TECHNICAL HOW TO PREPARE PROPOSAL FOR YOUR CLIENT AS AN EVENT DESIGNER The followings are guidelines for you as an event planner or an event designer to prepare your event planning/designing proposal for your client: PRELIMINARY STEPS FOR PREPARING YOUR PROPOSAL 











You need to meet with your clients and start asking all the necessary questions.

You can make questioner sheet ready and print several copies of them in advance, so that way you can just fill up the answers.

Have a proper note book/note pad for taking note of additional information or making sketches.

Listen to your clients and let them tell you their ideas and their dreams for their events.

You need to ask your clients about their budgets. Please note that sometimes the customers do not want to be up front and honest about how much they want to spend and that is because they want to see whether they can squeeze the planner or designer to get the cheaper prices. They might ask you how much is going to cost to design and plan the events? You should tell your clients that without developing the concepts and the designs, you can't quote them any pricing.

One of the important questions that you need to ask your clients is that do they have any venue booked or do they have any venue in mind for their events? The structure, size and the type of the venue plays an important part in designing and costing processes.

Now that you have all the information, it is time to go to your office and make your proposal ready for your clients.

STEPS FOR PREPARING YOUR PROPOSAL Please note that there are two things involve in preparing your proposal: (a) developing your design concept and (b) preparing your costs based on your design concept.

41

DEVELOPING YOUR DESIGN CONCEPT 







You need to go to the venue, look around, get a feel and sense of the place and surrounding and take several pictures to help you in your visualization and designing processes. If the venue has already been booked by your client, then you can ask the F&B Director of the venue to provide you with the floor plan; not necessarily a scaled floor plan but the outlines of the structures.

You need to develop a concept, a theme and color schemes based on your clients’ ideas.

Each of us are different from one another, as a result every designer has a different mental process for developing a design concept. You can visualize and then sketch your visions and develop your concept in this way. You can flip through magazines, books and etc. or go through on line resources to get your inspiration and develop your design concept in this way or any other way that can help you to develop your concept.

After developing your design concept, you need to determine the actual design elements, decorative items, furnishes, fabrics, materials, floral and so on that will be used to create your design concept; this has a direct correlation with your clients’ budgets.

Now that you have developed your design concept and selected all the materials that will be used to create your concept, it is time to start the presentation process. This means the way you are going to present your concept to your clients. The followings are two options that you can choose to present your concept to your client: Presentation Board



To create a presentation board, you need to buy foam boards and organize all your final and completed sketches, pictures, and fabric swatches on the board. Don't forget to label them all. You can also utilize the pictures of the venue to show your client how are you going to transform the place based on your design concept and design elements that you have in mind. Please note that in presentation board you are actually incorporating and showcasing actual pictures, sketches, fabrics/material samples that will be used to produce your design concept. The best is to come up with three design concepts with different design elements, in order to let your clients to choose the one they like the most.

Thereafter you can refine your design concept and your design elements based on the chosen design concept.

Inspirational Board or Story Board



This is similar to the presentation board, except that in Inspiration/story board, you are presenting similar concept, theme and color schemes not your final and completed design concept. You can showcase pictures, photos and samples of similar items, elements and materials that you are going to use in your design elements. So this way you get the feel from your clients to see whether they like those ideas or not and then you can present them with finished, and completed design concept and design elements, materials, fabrics, and so on. If the client likes your inspirational board, then this means that you need to develop a presentation board to show your clients the actual and completed design concept and design elements that will be used to produce the event.

42

PREPARING YOUR COSTS 





 



After developing your design concept and the materials, elements, fabrics and so on that you are going to use to produce the event, now it is time to determine how much each element is going to cost to be rented or to be purchased. Also you need to determine what are the charges for outside vendors. For example, florist, lighting company and etc.

After determining your costs, it is time for you to mark up those costs, in order for you to make a decent profit. I have learned this in a hard way, because I used to just charge my clients only for my designing and planning services and not marking up rental and purchasing items. I have actually learned this recently through the event that I have designed and planned for one of my clients. I have put so many hours of planning, organizing, and designing, which was not tally with the amount that I have charged for my services. I will talk about this in more details in my next posts. Let's focus on the subject in hand.

Another important thing that you need to be careful of is the shipping prices. If you are ordering any items which require shipping charges, then you need to establish a system for estimating the shipping charges in your proposal. For example, you can estimate 30 to 40 percent of the cost of the items as your shipping estimate.

Another thing to consider when you are preparing your costs is to calculate the taxes.

Now that you have all your costs, it is time to determine how much do you want to charge your client for the services that you provide. This is a subject by itself, which I will talk about it in my next posts.

O.k., now that you have all the numbers, it is time to print them on the nice paper and present it in the nice folder.

Now it is time to call your client and present your proposal. © 2016 Written By: Mona Manoochehri

43

44

SHORT STORY - MAGAZINE ABU DHABI

JOURNEY TO ABU DHABI THIS IS A STORY OF TWO PASSENGERS; CATCH TRAVELER AND OLIVIA

ON A FLIGHT TO ABU DHABI

45

T

his is a story about the conversations between two passengers on a flight to Abu Dhabi;

Olivia – a lady passenger – and Catch traveler. They sat in a same row and there were no other passengers between them.

Olivia has never been in the UAE. “Do you live in Abu Dhabi or you are just going there for a pleasure or some sort of business?” Olivia asked the Catch traveler.

“I’m Emirati, and I live in Abu Dhabi,” Catch traveler replied.

“I have never been in the UAE. Can you tell me a bit about Abu Dhabi?” Olivia asked Catch traveler.

Catch traveler smiled. “Let me describe Abu Dhabi,” Catch traveler said.

“It is a magical city surrounded by captivating Arabian Gulf, enigmatic deserts and alluring mountains. Abu Dhabi is the capital of United Arab Emirates and its strategic location on the Arabian Gulf means not just lots of seafood but also boatloads of activity. You can enjoy the easy, breezy atmosphere of the scenic and the prestigious Corniche. It is a leisuretime central,” Catch traveler said. “What can I do in Corniche?” Olivia asked.

“You can walk along manicured waterfront that includes pedestrian pathway and children’s play areas and enjoy the mesmerizing water views of the Arabian Gulf, hire bicycle for fun way to tour Corniche, or go to one of the many cafes and restaurants in this fabulous beachfront.

“You can also go to eminent Nation Riviera Beach Club; part of St. Regis Hotel Abu Dhabi which is perched on luxury Nation Towers – two luxury skyscrapers both are connected with

46

Page 46, Left: Nation Riviera Beach Club Page 46, Right: Corniche Road Left: St. Regis Hotel Right: Nation Galleria Bottom: Nation Towers Page 48, Top Right: Catch Restaurant Page 48, Middle Left: Souk Central Market

47

skybridge. There is a private access to the Nation Riviera beach club through St. Regis Hotel. You can pamper yourself by swimming in the pool or dive into a turquoise water of the gulf at this luxury beachfront or do one of the many water sports that are offered in this gorgeous place,” Catch traveler told Olivia.

“You describe in such a way that makes me feel so anxious to arrive soon in Abu Dhabi. What else are available surrounding Nation Riviera that I can explore?” Olivia asked Catch traveler.

“Well, there are a plenty of other things you can do around Nation Riviera. If you are in the mood for shopping, you can go to many high end stores and boutiques in Nation Galleria, located at Nation Towers and get yourself spoiled. Afterwards, you can get revived and enjoy Arabian sunset by dining at stunning seafood restaurant, Catch, a step away from Nation Riviera, for ultimate Abu Dhabi experience,” Catch traveler replied.

“It sounds very interesting and I’m so excited to arrive in Abu Dhabi. But I want to learn more about Abu Dhabi,” Olivia told Catch traveler.

“OK, let me see what else I can tell you.

To get a traditional feel of Abu Dhabi, you must visit Abu Dhabi Date Market where you will find different varieties of dates and dried fruits. You can also go to Souk Central Market, a modern rethink of souk, where contemporary architecture and traditional wares blend seamlessly,” Catch traveler said.

“Wow, it seems fascinating city and I feel so bewitched by your stories. You make stories about Abu Dhabi come alive in my mind. I actually sense that I have already been in Abu Dhabi.

“I don’t want to bother you, but can you tell me just a little bit more?” Olivia asked Catch traveler.

“You are not bothering me at all. I’m Emirati and I love Abu Dhabi. I want to tell the whole world about this enthralling city, a cosmopolitan and modern city with old and traditional charms.

48

“You must visit Sheikh Zayed Grand Mosque in Abu Dhabi. You will be mesmerized by the majestic grandness of this mosque, as it is one of the largest mosques in the world. The design and construction of this Grand Mosque ‘unites the world’, using artisans and materials from many countries including India, Iran, Germany, Morocco, Pakistan, China, to just name a few.

More than 3000 workers and 38 renowned contracting companies took part in the construction of the mosque.

“I also recommend you to go to Marina Mall which is one of the biggest malls in Abu Dhabi in the Corniche road. The mall is home to more than 400 diverse retail outlets featuring a unique selection of fashion, leisure and entertainment brands arranged over four levels. In addition to retail outlets, there are 100 meter observatory, ice rink, a bowling alley, a multiplex movie complex, musical fountains and a Carrefour department store. This is a perfect place to shop, buy gifts and have fun through your shopping.

“After your shopping at Marina Mall, you can go for lunch to one of the most luxurious and unique hotels in the world, Emirates Palace, which is close to the Marina Mall for finishing touch to your day,” Catch Traveler told Olivia.

“Wow, there are so many things to explore in Abu Dhabi. I had a plan to stay only for one week as this is a business trip for me. But I’m thinking to extend my stay in Abu Dhabi and immerse myself in this fascinating and charming city. It will be a business trip as well as pleasure,” Olivia said to Catch Traveler.

“Well, in that’s the case I need to tell you more about this thrilling city,” Catch travel told Olivia.

“To experience more of Abu Dhabi’s traditional charm, it’s necessary to visit Heritage Village. This is an oasis village that provides an interesting glimpse into Emirate’s past.

It showcases tradition aspects of desert way of life, including campfire with coffee pots, a goat’s hair tent and a falaj irrigation system are attractively displayed in the open air museum,” Catch travel mentioned to Olivia.

“I really love to learn about traditions and customs of different countries. It makes me feel somehow connected to part of those customs and traditions. I guess that’s because we are all part of one world. I will for sure visit Heritage Village to find out what kind of connections I have with Arabian culture,” Olivia told Catch traveler.

49

Left: Sheikh Zayed Mosque Middle: Union Square Bottom Left: Emirates Palace Opposite, Right: Marina Mall Opposite, Middle: Heritage Village Opposite, Bottom: Desert Safari

ABU DHABI, UAE’S CAPITAL COMBINES THE PLEASURE OF OCEAN AND LAND, HISTORY AND THE MODERN-DAY.

50

Right: Marina – Yas Island Left: Ferrari World – Yas Island Opposite, Top: Saadiyat Beach Club Opposite, Bottom: Saadiyat Island

“That’s great, and I’m sure you will enjoy your visit there. Since you like old customs and traditions, let me tell you that you must also visit Union Square which houses symbolic themes inspired by the custom of the UAE. It also called Cannon Square and that’s because of display of cannon statue.

“You must also discover the ancient charm and magic of Arabian desert through desert safari. To travel across the mystic sands of Arabian Desert is an enigmatic experience,” Catch traveler told Olivia.

“Your story is just getting better and better. It’s so fascinating to learn about the city with so many magical characters.

“I’m starting to truly visualize everything that you have so far mentioned and I really feel that I have already lived in Abu Dhabi for quite some times,” Olivia told Catch traveler.

“Thank you for appreciating all the beauties in Abu Dhabi and I’m so flattered by your compliments,” Catch travel told Olivia.

“I also want to tell you about some of the gorgeous islands in Abu Dhabi, before our plane lands.

It just makes me feel that if I didn’t tell you about these islands; my story wouldn’t be completed.

“There are several islands in Abu Dhabi, but I’m just going to talk to you about the two of my

51

favorite islands; Yas Island and Saadiyat Island. “Yas Island is a man-made island and it is an emerging entertainment destination within 30 minutes a drive from Abu Dhabi. Yas Island is a home to some of the UAE’s most exciting attractions. It is a place for indulgence, adventure, relaxation and fun. There are many things that you can explore in Yas Island.

“You must visit Ferrari World which is the world’s largest indoor theme park designed for all ages. It offers visitors not only insight into the history of the brand but also a superb selection of rides and excitements.

“Yas Water World is another must- see place. It is a futuristic water park and one of the best water parks in the Middle East.

“Yas Beach is a perfect place to relax and enjoy sun, sea, sand, food and drink. If you decide to go for shopping, Yas Mall is a vibrant gateway shopping experience and it is the UAE’s second largest shopping centre,” Catch travel told Olivia.

“It sounds like paradise and I can’t wait to see and experience all these fascinating places,” Olivia told Catch traveler.

“Now, let me tell you a bit about Saadiyat Island which is five minutes a drive from downtown Abu Dhabi. Saadiyat is a natural island alongside Abu Dhabi’s coast and is a place set to become Abu Dhabi’s cultural centre. The island still is under development, however, currently, there are many things to be explored in this desert oasis.

52

Top Left: Salwa Zeidan Gallery – Saadiyat Island Bottom Left: Heritage For Henna – Saadiyat Island

“Saadiyat offers a variety of venues for leisurely activities. You can go to luxurious Saadiyat Beach Club for ultimate indulgence. Built along the shores of Arabian Gulf, Saadiyat Beach Club is the perfect place to get away and relax. This club presents numerous luxurious leisure services including an outdoor swimming pool, a spa, and private cabanas not to mention a sumptuous selection of restaurants.

“Surround yourself with natural beauty on the beach, take a cooling dip in the stunning pool and sample the delights that the restaurants and lounges have to offer. It’s all yours to immerse yourself.

“If you are a person who enjoys playing gulf in a breath-taking location, then Saadiyat Beach Golf Academy is the prefect venue. Its spectacular hole design and magnificent views of the Arabian Gulf, visible across a third of its landscape, have attracted golfing enthusiast from around the world.

“I would also recommend that you visit Salwa Zeidan Gallery. The gallery has become renowned for its selective representation of 35 of the region’s most prominent sculptors, painters, and photographers.

“Since you like tradition and culture of different countries, I would suggest you visit Heritage For Henna. It provides contemporary henna designing by using fresh, natural and pure henna that can last for 15 days without fading and any allergies on the body. Heritage For Henna has grown rapidly with 28 henna Majalis now located in some of the most stylish locations throughout the Emirates,” Catch traveler told Olivia.

“Ladies and gentlemen, welcome to Abu Dhabi airport, local time is 6 am and the temperature is 36 centigrade,” flight attendant announced.

53

“Oh my! When you were telling me about Abu Dhabi’s islands and beautiful beaches, I’ve actually pictured myself walking on the beach, smelling the salt water, listening to mesmerizing sound of the sea and hearing the waves crashing against the shoreline, feeling the granular glitzy sands under my feet, and enjoying a cool morning breeze. My imagination seemed intensified and engulfed me as I heard the gentle waves lapped on the shore and the sound of the waves echoed across the landscape.

“I want to thank you for all the information about stunning Abu Dhabi and I’m so anxious to start my journey in this enthralling city,” Olivia told Catch traveler.

“You are welcome Olivia. I enjoyed talking to you and telling you about fascinating Abu Dhabi.

Please come and visit me at Catch Restaurant and tell me about your experiences. I collect experiences from around the globe and share all my findings with Catch’s guests and the world. I would most definitely want to find out about your voyage in this magical city.

“Goodbye and looking forward to see you soon at Catch,” Catch traveler said to Olivia.

“Thank you again. I don’t like to say goodbye, but I can tell you that I most definitely looking forward to see you at Catch Restaurant,” Olivia told Catch traveler.

THE END © 2016 Written By: Mona Manoochehri

54

55

WEBSITE CONTENTS - EXCERPT RESTAURANT Catch Story The culinary character of Catch plays a cinematic role in a hospitality scene that evokes all senses in a far more immersive manner than just being a restaurant. With artistic presentations of its inventive cuisine, gracious performance of its team, panoramic views of the Arabian Gulf, stylish décor and seductive mix of contemporary music, Catch is a journey and destination unto itself.

Catch transcends a dining experience. Every element at Catch is theatrical and artistic. With gourmet fusion cuisine, exotic cocktails, an extensive wine list and warm hospitality, Catch offers a unique combination coalescing with stunning waterside views for a remarkable experience.

In addition to the main dining room, Catch Rooftop Lounge’s musical identity has embodied an innovative and avant-garde aspect, thanks to the mixture of captivating rhythms and sounds played each evening by its resident DJS. Here, you are suspended in time and the journey is just beginning… Breathe in deeply… You are at Catch.

Chef Bio Meet Chef Roudy Petersen Behind the scenes, and playing an integral role in choreographing Catch's iconic menu, is renowned Mauritian Executive Chef Roudy Petersen.

Having already dazzled fine dining enthusiasts across the globe, French trained Chef Peterson is excited about bringing his culinary skills and his exceptionally high standards to Catch and Abu Dhabi; a city that attracts connoisseurs from around the world who know how to appreciate an elite dining experience.

Using his unique cooking techniques and attention to details, Chef Petersen has created an enticing menu that offers an array of seafood dishes with Asian fusion; renowned for its flavors, textural sensations, and trompe l'oeil effects. © 2016 Written By: Mona Manoochehri

56

57

PRESS RELEASE CHEF RELATED Executive Chef Petersen at Catch Restaurant & Lounge Stirs Culinary Landscapes Presenting Haute Cuisine in the Capital of Haute Living, Abu Dhabi Abu Dhabi, United Arab Emirates – July 7th , 2016 – Abu Dhabi’s top luxury restaurant, Catch Restaurant + Lounge, is now delivering an even more wondrous dining experience with its modern innovative cuisine. These extraordinary culinary creations reflect the passion and creativity of the restaurant’s renowned Executive Chef, Roudy Petersen.

Catch Restaurant + Lounge offers Chef Petersen the ideal setting to enhance his cuisine, from the impressive dining room with mesmerizing views of the Arabian Gulf, modern interior design, to open kitchen enabling culinary team to showcase their talents right in front of the guests as well as elegant and impeccable service.

This synergy between dining room and kitchen gives Petersen the freedom to express his talent in an inspired menu that changes with seasons.

Petersen, a 35-year-old Mauritian Chef has acquired most of his experience by working in threeMichelin-starred restaurants and being trained under Michelin-Starred Chefs; Chef Eric Frechon at Le Bristol Hotel in France, Guy Savoy Restaurant in France, Chef Christian Le Squer at Le Doyen Restaurant in France, Pierre Gagnaire Restaurant in France and Gordon Ramsay Restaurant in Doha. With patience, motivation and tenacity Chef Petersen managed to climb the ladder, one rung at a time and now Executive Chef at Catch Luxury Restaurant + Lounge in much the same manner.

Chef Petersen seeks out the very essence of taste and texture, with a style combining state-of-the art cooking techniques and brilliant modernity. He orchestrates the entire kitchen team by enabling, challenging and motivating them.

Cooking occupies an important place in the life of Chef Roudy Petersen. As any passionate person, he does not count the time he spends looking for inspiration, flavors, new products and original compositions to enrich and seasonally change a la carte menu of Catch Restaurant + Lounge.

Beyond his technical expertise, Petersen’s cuisine is all about emotions, inviting dialogue, sharing and pleasure. To this end, Chef Petersen offers a diversified and gastronomic menu featuring seafood, prime cuts beef & Asian fusion dishes.

58

PRESS RELEASE CHEF RELATED At Catch Restaurant + Lounge, guests will be able to experience innovative menu, as Chef Petersen brings together diverse flavors with quality ingredients from around the world. Petersen is renowned for his use of intense flavors, bridging East with West with Asian discipline and adventurous techniques, enticing guests from around the world.

Chef Petersen’s Pan Seared Scallops – with Wild Risotto and Caviar in transparent Yuzu Saffron Butter Sauce explodes on the palate before diffusing all its flavors. Guests will savor the delicate Roasted Meagre Fillet – cooked with Saffron Potatoes, Shrimps, Baby Calamari, Clams with melt-in-the-mouth Fish Sauce. With creations such as these, modernity is steeped in emotion.

If Petersen was asked which dish best represents him, he would have no hesitation in replying the Sea bass Papillotte – with seasonal vegetables, an extremely precise and subtle creation inspired by the tastes of his tenure in France. His Smoked Slow Braised Wagyu Beef Cheek – with Glazed Carrots, Turnip & Creamy Celeriac Puree is comfortingly unpretentious and almost mischievous dish. To cite a single dessert, it would have to be the Chocolate Sphere which delights the palate with its texture and softness and in appearance resembles a miniature golden globe.

The culinary experience will not be limited to beautifully executed cuisine produced by Chef Petersen; guests will also be able to enjoy an unparalleled wine program, exclusive drinks such as Seven Seas served in whelk, gracious hospitality and a glamorous setting to accompany his menu.

“It’s a chef’s dream to be part of such a prestigious restaurant” said Petersen, adding that he’s excited to be able to select the finest and most exclusive ingredients in the world, such as the best Wagyu Beef Tomahawk from Japan or Siberian Sturgeon – Caviar Kaviari from France without limitations. With a passion for artistic expression, Petersen looks forward to combining classic gastronomy with modern techniques, while engaging with guests through Catch open kitchen.

The aesthetic design of each of Petersen dishes is modern through and through, where nothing is superfluous and everything is in its place.

Petersen manages a healthy lifestyle to maintain his slim physique. Each morning he exercises at the gym for an hour, before he goes to the restaurant. He arrives in positive and relaxed frame of mind, ready to share his passion, motivate his team, and delight guests at Catch Restaurant + Lounge. ###

59

PRESS RELEASE RESTAURANT RELATED Knockout Views, Rocking DJs and Balmy Mediterranean Nights at Catch Abu Dhabi Catch Abu Dhabi Reveals a Spectacular Rooftop Lounge Abu Dhabi, November 15th, 2015 – Catch restaurant Abu Dhabi celebrates the arrival of balmy season with an opening of its spectacular rooftop lounge, offering breathtaking views of the Arabian Gulf. The venue, situated on the vibrant Corniche in the heart of the UAE capital, was designed by internationally-acclaimed LWD Interiors to showcase ultra modern and sleek design with the fusion of opulent nautical elements. The restaurant situated over two floors; the main dining area on the first floor and rooftop lounge on the second level.

From the moment you enter into the inviting surroundings at this restaurant, the Catch journey begins. Open, airy and breezy interior with a color palette drawn from sand and shells with the hint of soft navy and silver tones, artistic corals and brushwood sculptures, panoramic screen projecting aqua marine scenes and soaring floor to ceiling windows with the views of captivating Arabian Gulf that whispers the sound of elegant voyage into the dining area.

An expansive, open kitchen anchors the restaurant where the day’s catch, seafood dishes and farm-stand fresh vegetables are at center stage. A renowned executive chef – Roudy Peterson – oversees a menu serving collection of seafood fusion dishes.

In addition to main dining room, Catch rooftop lounge transports guests to an oasis filled with a dramatic interior, complete with retractable rooftop and glass walls with panoramic views of Abu Dhabi skyline and mesmerizing Arabian Gulf.

To enhance the guests’ experiences, Catch rooftop lounge’s musical identity has embodied an innovative and avant-garde aspect, thanks to the mixture of captivating rhythms and sounds played each evening by its resident DJS. Guests wishing to receive further information about Catch Abu Dhabi or to make a reservation may do so by calling +971 2 611 0909, emailing Reservations@catch.ae or visit www.catch.ae ###

60

61